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Tesi sul tema "Consumers $x Decision making"

Autore: Grafiati
Pubblicato: 4 giugno 2021
Ultima modifica: 28 gennaio 2023

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1

Molise, Puseletso Bridget. "Consumer decision-making styles for Zambian generation X urban females." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97348.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: The purpose of the research was to investigate the decision-making styles of urban Zambian Generation X females shopping for apparel products. The research made use of a Consumer Styles Inventory (CSI) scale developed by Sproles and Kendall (1986) to measure the characteristics of various shopping styles. Out of 300 self-administered questionnaires distributed, 180 were used for data analysis. The Cronbach Alpha coefficients confirmed the reliability of the CSI scale on 7 out of 8 decision-making styles that could be associated
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2

Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.
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Besharat, Ali. "Essays on Mental Accounting and Consumers' Decision Making." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/3977.

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This dissertation is structured in the form of two empirical essays, each investigating one type of irrational decision caused by mental accounting. The first essay, titled "Managing the Cost of Multiple Debt Accounts: A Behavioral Perspective", explores why many people pay off credit cards' with the lowest rate first when rationally speaking they should repay the debt with the highest rate most quickly. This essay suggests that irrationality emerges when people seek to close `mental accounts' associated with their credit cards and reduce the total number of outstanding loans rather than decre
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4

Chatzidakis, Andreas. "The role of neutralisation in consumers' ethical decision-making." Thesis, University of Nottingham, 2008. http://eprints.nottingham.ac.uk/12844/.

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Consumers often behave in ways that are in apparent contradiction to their expressed ethical concerns (e.g. Carrigan and Attalla, 2001). In light of this, it is imperative that theories of consumer's ethical decision-making explain the ways in which people justify these acts to themselves and others. This thesis advances the concept of neutralisation (Sykes and Matza, 1957) in order to explore how individuals soften or eliminate the impact that counter-attitudinal and norm-contradictive behaviour can have upon their self-concept and social relationships. A mixed method approach was adopted, co
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5

Schneller, Benedikt, and Jake James Swanson. "Country of Origin within the consumers' decision-making process." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39555.

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Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. Purpose The purpose of this study was to understand and explore which product information cues COO effects, along with how these cues influence the consumer's cognitive decision-making process. Leading to recommendations for companies, of how they can then use these effects in their favour. Method An interpr
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6

Alkhalil, Mohamad. "Effect of eWOM on consumers purchasing decision making process." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-159686.

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People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. Two-way communication has led to the creation of a product purchase website that encourages people to share and publish their views. Today, people looking for the best and most satisfying purchase option that makes multiple alternatives available. Online reviews can increase or decrease t
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Kurniawan, Sri Hartati. "Consumer decision-making in product selection and product configuration processes /." View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.

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Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004.<br>Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.
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8

Barnes, John. "Decision Making in a Miniature Market." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248407/.

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Although behavior analysts have studied the effects of motivation on preference assessments, consumer behaviorist have not. The purpose of this study was to analyze the effect of the temporary removal of a choice on the order and frequency of purchases after the candy returned. Seventy percent of the time the participant purchased the removed candy first and 60% of the time the participant purchased more than in the baseline.
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9

Quintal, Vanessa Ann. "An investigation into the effects of risk and uncertainty on consumers' decision-making processes : a cross-national study." University of Western Australia. Graduate School of Management, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0038.

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[Truncated abstract] Global tourism accounted for US$623 billion in 2004, representing 6% of the world's exports of goods and services (World Tourism Organisation, 2005). In the last decade, natural and man-made disasters have adversely affected the tourism industry. Consequently, the risk and uncertainty associated with travel have increased, potentially impacting on tourists' behaviour. However, while travel motivators have received a great deal of research attention, travel constraints have not been examined to the same degree. The present study explores risk and uncertainty and their roles
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10

Knutsson, Erika. "Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction." Doctoral thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-49179.

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It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. There are many advantages with bundling for consumers, as bundles often are offered at a reduced price and provide convenience and reduced risk. But there are also major drawbacks, for example reduced freedom of choice and increased risk of over-consumption. In the present study, the general aim is to increase the understanding of how consumers’ percei
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Saleh, Rosli Bin. "The analysis of consumers' decision-making style dimensions across different product classes." Thesis, University of Strathclyde, 1998. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=20370.

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This thesis investigates the usefulness and reliability of consumers' decision-making style dimensions across the Copeland's (1923) convenience, shopping and speciality product classification. In addition, it also explore the relationships of the differences of consumers' age, household size, job type, income, marital status, child existence in household and gender, and the consumers' decision-making style dimensions. The findings indicate that different profiles of consumers' decision-making style dimensions are formed in different product classes, reflecting the significant product class eff
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Kneeshaw, Jack. "Consulting the public : involving consumers and citizens in health care decision making." Thesis, University of Essex, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.268872.

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Adams, Sheree-Ann W. "Role of corporate social / environmental responsibility in cruise consumers' behaviour decision making." Thesis, Leeds Beckett University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.683936.

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Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.

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This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of e
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Mhlanga, Sisa. "An exploration of the decision-making processes and coping mechanisms of functionally illiterate South African consumers." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24504.

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Most research on the consumer decision-making process has been conducted on literate adults. More that 20% of the adult population in South Africa is classified as being functionally illiterate, lacking the numeric and language skills required to perform basic retail tasks. Research examining the challenges faced by functionally illiterate consumers is practically nonexistent. With the lack of research on the shopping behaviour of such consumers in grocery stores, retail marketing decisions are likely to be based on implicit assumptions about literate consumers. Furthermore, this leads to a la
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Shen, Hao. "The effects of procedural and declarative knowledge in consumer information processing /." View abstract or full-text, 2008. http://library.ust.hk/cgi/db/thesis.pl?MARK%202008%20SHEN.

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Gerasimou, Georgios. "Essays on the theory of choice, rationality and indecision." Thesis, University of Cambridge, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.609536.

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Lampi, Elina. "Individual preferences, choices, and risk perceptions - survey based evidence /." Göteborg : University of Gothenburg, 2008. http://catalog.hathitrust.org/api/volumes/oclc/235948582.html.

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Göransson, Sofie, Anna Quant, and Ellen Rydberg. "Unconscious Decision Making and its Impact on Consumers’ Intention to Purchase Online : A Quantitative Study Investigating Consumers’ Mental Shortcuts." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75996.

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Consumers often make decisions without being aware of it, also known as habitual decision making. A part of habitual decision making is mental shortcuts, which can push the consumers to unconsciously make decisions. This study will evaluate if the mental shortcuts anchoring, confirmation bias, loss aversion, paradox of choice and framing effect have an impact on consumers’ intention to purchase fashion online, aiming at finding a relationship between these. The researchers used a quantitative research with a descriptive nature, to gain a broader perspective. With the help of a survey in form o
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Campbell, Cristin L. "Home Repair Experiences of Older Consumers in Montgomery County, Virginia." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/78173.

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This study was designed to explore the offers for home repair received at their door by older consumers and the decisions that were made regarding these offers. Deacon and Firebaugh's decision making process was used as the theoretical model for this study. Participants were asked questions about their experiences with door-to-door solicitations for home repair and how they made the decision to accept or reject the offer. The participants in this study were twenty-five older consumers involved in senior groups in Montgomery County, Virginia. Participants were obtained by the researcher at meet
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Verruck, Fábio. "Effects of recommendations on decision effort for consumers’ choice." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/165600.

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Sistemas inteligentes têm sido usados no comércio eletrônico como ferramentas de personalização. Eles são destinados a criar ofertas individualizadas de produtos, recomendações direcionadas e até mesmo modificar o design do website para atender a características específicas de usuários. Tais possibilidades de personalização têm o intuito de facilitar o processo de tomada de decisão, melhorar a navegação e fornecer aos usuários da Internet uma sensação de contato social e de individualização em suas atividades online. A presente tese é o resultado de uma pesquisa experimental destinada a testar
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Schutte, Sophia Elizabeth. "Student consumers' decision-making process regarding food products containing limited label information / S.E. Schutte." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1813.

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23

Zhao, Anita Lifen. "An exploration of perceived risk in young Chinese consumers' Internet banking services decision making." Thesis, University of Gloucestershire, 2007. http://eprints.glos.ac.uk/3169/.

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This thesis explores how perceived risk, which has been primarily developed in Western contexts, may help understand consumers' action in relation to the Chinese Internet banking services market. This market is new and acknowledged as having great potential, but there is insufficient information regarding potential consumers and their perceptions or decision-making. The theory of perceived risk is a key construct influencing Western consumers' decision making; whether it is applicable in the current context is unknown. A wider customer perspective is therefore important to improve both our und
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Nelson, Kim Allen. "Consumer decision-making and image theory: Understanding the socially responsible consumer." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186868.

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Many consumers are now considering the effects of general corporate behavior (e.g., political views, charitable contributions, environmental disasters) and of the product's manufacture, consumption or disposal (e.g., animal testing, ecological harm) on society's overall well-being. These situations involve the issue of individual social responsibility and are good examples of complex decisions that are not readily explained by traditional decision theories. Abstract attributes (e.g., product "greenness" or lack of harm to the environment) and the active role of the decision maker's values, pri
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Calpo, Karen Prodigalidad. "A comparison of the consumer decision-making behavior of married and cohabiting couples." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2761.

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Park, Boram. "Millennial Consumers’ Cause-Related Product Purchase Decision-Making Process and the Influence of Social Media." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1406211481.

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Nilsson, Elin. "Where to shop? : understanding consumers' choices of grocery stores." Doctoral thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-120166.

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For the last couple of decades consumer decision-making has been of increasing interest for retail as well as for consumer behaviour research. Food shopping constitutes a unique type of shopping behaviour. In comparison to other types of shopping, food is essential to life, and not often are there as many choices to be made in a short period of time as when shopping groceries. The purpose of this dissertation was to advance the knowledge of what influences consumers’ choices of grocery stores. More specifically, the main focus has been on how different situations (e.g., type of shopping) influ
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Iranyongeye, Augustine, and Laura-Maria Toivanen. "Consumers’ choice of grocery store in Umeå : A quantitative study on how healthy food and nudging can affect consumers’ choice of grocery store." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172794.

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Nowadays, consumers are being exposed to a large selection of food alternatives with an aim of helping with health matters. For that reason, the consumption of healthy food has been increasing among people, but at the same time, the consumption of unhealthy food has expanded. Due to the advanced technology, there is more information available about health, which makes the consumers’ knowledge about diseases caused by their way of living to grow. Simultaneously, there has been studies proving that consumers’ choices do not often resemble their attitudes.  Since consuming healthy food is more po
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Li, Lin. "Influences on consumers' decision making and recognition memory : an investigation using fMRI, EEG and behavioural methods." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16916.

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Neuromarketing utilizes a variety of neuroimaging technologies, such as electroencephalography (EEG) and functional magnetic resonance imaging (fMRI), to deeply understand consumers' neurological responses to marketing stimuli. For this research, a behavioural study was first performed based on consumers' preferences for different models of cars, in order to find out whether advertisements presented in different formats will have any influence on this. The obtained results of this behavioural study were unexpected, and there was a difference in the opposite direction to that predicted. The mea
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Ahmad, Hilal, and Sepehr Mokarram. "Programmatic Advertising’s Effect on Consumer : Artificial Intelligence Technologies in Advertising and Marketing on Consumers Decision Making." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53864.

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Background:  With the ever-growing advancement of technology and the implementation of new groundbreaking technology in our day-to-day lives, a path of curiosity was opened that attracted attention. Just how much does the use of artificial intelligence (AI) affect consumer behavior and how much do consumers trust AI.    Purpose:  The purpose of this thesis is to explore the effects of the implementation of AI and machine learning in marketing on consumer behavior and measure the level of trust consumers have towards this advancement of technology.    Method: This research study is conducted th
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Bidler, Margarita [Verfasser], Jan Hendrik [Akademischer Betreuer] Schumann, and Thomas [Akademischer Betreuer] Widjaja. "Consumers' Privacy-Related Decision-Making in the Digital Landscape / Margarita Bidler ; Jan H. Schumann, Thomas Widjaja." Passau : Universität Passau, 2020. http://d-nb.info/1210263483/34.

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Bidler, Margarita [Verfasser], Jan H. [Akademischer Betreuer] Schumann, and Thomas [Akademischer Betreuer] Widjaja. "Consumers' Privacy-Related Decision-Making in the Digital Landscape / Margarita Bidler ; Jan H. Schumann, Thomas Widjaja." Passau : Universität Passau, 2020. http://d-nb.info/1210263483/34.

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Kang, Keang-Young. "Perceived risk level on purchase decision making within product specific factors : a comparison between apparel retailers and customers /." Thesis, This resource online, 1995. http://scholar.lib.vt.edu/theses/available/etd-03302010-020656/.

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Wen, Na. "Essays on consumer decision-making in interactive and information rich environments." Diss., Georgia Institute of Technology, 2010. http://hdl.handle.net/1853/34670.

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This dissertation consists of two central parts. Part one of the dissertation examines the impact of interactive restructuring on decision processes and outcomes. Five experimental studies show that consumers examine less information and engage in more compensatory decision processes when interactive restructuring tools are available. Consumers also increase their use of restructuring tools in cognitively challenging choice environments. The availability of a sorting tool improves objective and subjective decision quality when attributes are positively correlated, or when the number of alterna
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Zhang, Xinyu, and Stacy Besong Enow Egbe. "Sustainable Consumption in Food Industry: In what stages do consumers implement sustainability in their decision making process?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-47137.

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This paper examines the concept of sustainable development and sustainable consumption in the food industry and how consumers relate with the idea of organic food produce and their alternatives. The research was developed by using the Consumer Decision Making model and the Norm Activation Model to be able to understand what motivates consumers in their buying choices and why. These models break down the steps a consumer goes through before making a purchase and the emotional evaluation that occurs after that decision is made. With a total of 70 responses from a structured survey sent out, the
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Li, Yuejin. "Consumer decision making styles: a comparative study among Motswana, Chinese and South African students." Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/154.

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As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus contribute to the understanding of the effect of the marketing environment as well as of the cultural factors on consumer decision-making styles. It would also be significant to determine if the decision-making styles of foreign consumers differ from those of local ones. The influx of foreign students
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Doran, Kathleen B. "Information search and use in consumer decision making : an in-depth study of Chinese and North American consumers." Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=36763.

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This dissertation explores individuals' approaches to information search and use in consumer decision making in two dissimilar cultures: China and North America. The research consists of two exploratory studies designed to develop a deep description of information search and use in each of the two cultures studied. Since the two cultures are so different, the research also examined cultural dimensionality and the specific dimensions that appear to impact information search and use in each culture. In addition, the studies probed the implications of these findings for other stages of consumer d
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Hwang, Jooyoung. "The impact of social media use on smartphones for consumers' restaurant decision-making processes and restaurant consumption experiences." Thesis, University of Surrey, 2018. http://epubs.surrey.ac.uk/849113/.

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Today, travellers expect to obtain pleasure and regard the restaurant as an important travel attribute. In the tourism and hospitality industry, the use of developed tools (e.g., smartphones and location-based tablets) has been popularised as a way for travellers to easily search for information and to book venues. Through reviewing previous literature regarding consumers’ decision-making processes, it is identified that a large number of previous researchers have studied how consumers’ decision-making processes are performed and what factors affect their decision. However, there are few studi
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Braga, Fábio Miguel Iglésias. "The influence and impact of artificial intelligence in the consumer decision-making process: comparing Generation X with Millennials." Master's thesis, 2020. http://hdl.handle.net/10071/21828.

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Artificial Intelligence is currently considered to be one of the most emerging technologies and that will have the greatest impact on both society and companies. In addition to its use at an organizational level, in operational terms, it's also used in the way it interacts with consumers is equally important and requires attention and development. Not all people have the same adaptability for the use of new technologies and that’s why it’s important to understand the differences that different generations have on this topic. Therefore, the main objective of this dissertation is to unders
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Tung, Chien-hua, and 董千華. "The Study of Relationship Between Life Style and Consumer Decision Making of Generation X in the purchasing of Sedans." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/67220797872639026392.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>94<br>Generation Xers are latchkey kids. They are used to eat microwave food, and grow up with TV – games. As the leading edge of the baby boomer creeps inexorably toward retirement and tighter spending habits, every company with something to sell is starting to focus on younger demographics Gen X''ers in their mid-20s to 40. The purpose of the study is to study Generation X life styles in the purchasing of sedans. More particularly, the purpose is to study the relationship of life style and decision making process, EKB model, of Generation X in the purchasing
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Hsu, Yang, and 許揚. "Consumers’ Decision Making on Choosing Health Fitness Club." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/60199833319478546770.

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碩士<br>國立嘉義大學<br>休閒事業管理研究所<br>94<br>Because of the economic development and living standard enhancement, the Taiwanese people’s life expectancy has increased. With that comes the concern for good health during the longer life. Health fitness clubs generally provide people a climate controlled facility with a variety of equipment and the availability of professional or trained personnel to facilitate safe use of facilities offered. In USA membership in health clubs increased 51% in the decade of the 1990s. In Taiwan membership in health fitness clubs is also growing. The respondents’ demographic
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Wang, Shih-lun Alex 1972. "Content class effects on consumer online information processing." 2002. http://hdl.handle.net/2152/11326.

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Chen, Cheng-Yen, and 陳敬燕. "A Study on Young Consumers’ Decision Making for Luxury Apparel." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/81755703992417133095.

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碩士<br>東吳大學<br>企業管理學系<br>98<br>More and more people are able to buy luxury goods from the late 1980s. There are 14 luxury brands in “The 100 Top Brands of 2009”, and most of them sell apparel. New luxury brands such as H&M, ZARA and GAP ranked higher than traditional luxury brands. Are consumers today different from those in the past? Many factors such as consumers’ demands for luxury goods have changed. Middle classes are more able to afford to buy luxury goods and more and more people have luxury goods. The study focused on how luxury brands classify consumers according to their life style, a
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CHEN, RUEI-JHEN, and 陳叡臻. "Consumers Dilemma? The Temporal and Social Distance on Decision-making." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5c2rj4.

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碩士<br>國立臺北大學<br>企業管理學系<br>106<br>People often make ideas and behaviors based on their past experiences when making decisions. If people must make decisions for people and things that have not had experiences before, will there be any difference in people’s psychology and behavior than experienced people? When marketing these intangible services, whether the construal level theory is still the same as the conclusion of tangible goods, so that intangible service commodity personnel can also follow the construal level theory of interpretation to make sales easier and more successful. In Taiwan, w
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HUNG, YI-HSUAN, and 洪苡瑄. "Research on Consumers' Decision-Making Factors in Kaohsiung Real Estate." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/aacu65.

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碩士<br>國立高雄科技大學<br>金融系<br>107<br>Real estate is the leader of the industry and one of the important indicators of the national economy. It not only has the function of consumption but also the role of investment. It is also inseparable from the food and clothing of everyone. Therefore, the decision-making factor of purchasing a house is an important research topic. The purpose of this study is to understand the preferences of real estate consumers in Kaohsiung for real estate. The study distinguishes between quiet environment, convenient transportation, number of flats, flat parking spaces, yea
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Mukina, Jena. "The influence of Facebook in student consumer decision making." Thesis, 2014. http://hdl.handle.net/10210/9422.

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M.Comm. (Business Management)<br>The overall goal of this short dissertation is to investigate the influence of Facebook on the consumer decision-making process of students at a comprehensive university. The five phases of the consumer decision-making process will be atthe core ofthis study; (1) Problem recognition, (2) Information search, (3) Evaluation of alternatives, (4) Purchase, (5) Post-purchase. Included inthe study is the profile of consumers who use Facebook, the general trends surfacing from the use of online activities, an investigation into each of the five phases mentioned that c
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Huang, Ying-Jie, and 黃英傑. "A Study of Eco-label Effect on Consumers’ Purchase Decision Making." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/gaj5jy.

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碩士<br>國立中興大學<br>行銷學系所<br>101<br>Consumers buy more environmental-friendly products than ever, with the rising awareness of environmental issues in recent years. Manufacturers in order to gain this green business opportunities, they started giving their products a green claim or green image. However, consumers have no way to recognition products were really green products or not, and felt indecisive. Therefore, government began to formulate Eco-Label, so that can help consumer recognized environmental-friendly products easily. But many researchers did not have the same point yet on Eco-Label c
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Ling-Ying, Wang, and 王玲英. "Research on the Decision - making Process of Consumers in Leisure Farm." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/76vk7z.

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碩士<br>真理大學<br>休閒遊憩事業學系碩士班<br>105<br>In this study, nine legal leisure farms in Tainan area were investigated.,30 interests were analyzed by factor analysis and divided into six common factors, There are "Facilities and Safety", "Price and Brand", "Active Service", "Space and Quality", "Quality of Staff" and "Promotional Activities". And use of cluster analysis will be leisure farms compared with consumers, the importance of the segment attributes are divided into four groups, There are "value type", "educational type", "interactive type" and "safe type" respectively. The study found that in th
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Wang, Seu-Kai, and 王思凱. "A Study of Purchasing Decision-Making Styles of Consumers for Taipei." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/77440731596933232233.

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碩士<br>國立交通大學<br>經營管理研究所<br>93<br>ABSTRACT An understanding of Consumers’ purchasing behavior, with particular reference to their decision-making styles, is crucial for companies in setting their marketing strategies. According to Sproles and Kendall (1990), the consumer literature suggests three ways to characterize consumer decision making styles, namely, psychographic/lifestyle approach, the consumer typology approach, and the consumer characteristics approach. In the case of apparel purchasing, the dimensions of decision-making styles are investigated by using the Consumer Style Inventory(C
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Lowe, Diane M. "The Effect of Menu Nutrition Labels on Consumers' Dietary Decision Making." 2012. https://scholarworks.umass.edu/theses/744.

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To help combat the growing obesity problem in the United States, the Menu Labeling Act was passed in 2010 as part of the Patient Protection and Affordable Care Act. However, little research has been conducted to determine the optimal format and content of the imminent label. A between-subjects experiment was conducted with a non-probability sample that was provided with three nutrition label treatments and surveyed to determine the labels’ effect on accuracy in dietary judgments and nutrition evaluations, level of certainty and confusion while completing those tasks, and perceived label comp
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