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1
Sari, Nopita Mayang, e Sri Ekowati. "PENGARUH KUAITAS LAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA BAKSO MERCON BU’YAN)". Prosiding Seminar Nasional Business Corporate 1, n. 1 (25 gennaio 2022): 30–41. http://dx.doi.org/10.36085/pbc.v1i1.2972.
Testo completoAbstract (sommario):
This study aims to determine the effect of service quality, price, and location on consumer satisfaction, a case study on Bakso Mercon Bu'yan. The problem of this study is whether the quality of service, price, and location affect consumer satisfaction. This study took research samples of 100 consumers by using accidental sampling. While, data collection techniques by giving questionnaires. For data analysis technique used multiple linear regression, instrument test, coefficient of determination and hypothesis test.The results showed that the price had a positive effect on consumer satisfaction, which indicated the price given accordance with the customer satisfaction as shown with the value of benefits obtained, which make consumers have not objection to make purchasing decisions. Similarly, Price has a positive influence on consumer satisfaction. This means that if this is in accordance with the customer satisfaction given. Furthermore, the location variable showed a positive influence on consumer satisfaction, which indicated if the location is more strategic then customer satisfaction will also increase. Thus, the results of research sum it all that service quality, price and location have partially and simultaneously effects on consumer satisfaction at Bakso Mercon Bu'yan.
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Kunto, Duantra Bergas Ari, Dase Hunaefi e Budi Nurtama. "Integrasi Metode Kano dan Turf dalam Evaluasi Sensori Minuman Cokelat Instan Komersial". Jurnal Teknologi dan Industri Pangan 33, n. 2 (27 dicembre 2022): 137–47. http://dx.doi.org/10.6066/jtip.2022.33.2.137.
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Sensory attribute is one of quality parameter that affects buying intention of consumer for commercial instant chocolate drink product. Evaluation of consumer liking using hedonic method or ideal profile method was not enough to fulfill consumer satisfaction. This research aims to identify sensory attributes which are able to give consumer satisfaction using survey method integrated with structural equation model (SEM), Kano method, and total unduplicated reach and frequency (TURF). Kano method is used to evaluate sensory attributes based on consumer satisfaction, while TURF is used to identify sensory component which is able to increase buying intention of consumers with regard to the range and frequency for chocolate instant commercial drink. Preliminary research conducted by modelling consumer preferences suggested that there was an influence of 0.76 sensory attributes to consumer satisfaction. Seven samples were purchased from market and evaluated by 30 untrained panelists using home use test with an approach of consumer habit to consume hot chocolate drink once a week. The panelists were chosen from people who consume commercial instant chocolate drink. Results of this research showed that sensory attributes creamy (texture) and dark chocolate (color) were attractive features which were able to improve consumer satisfaction. Atribute sweet (taste) was categorized as must-be features, while flavor, aroma, and color were classified as one-dimensional features. Combination of attributes in one category can improve the range to reach the targeted consumers and frequency of consumers towards the product, for example attribute creamy can reach 97%, but combination of attributes creamy and thickness can reach 100% of the targeted consumers.
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Sayekti, Mayang Dwi, e Jojok Dwiridotjahjono. "Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas melalui Kepuasan Konsumen sebagai Variabel Intervening". Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, n. 6 (1 dicembre 2022): 2511–24. http://dx.doi.org/10.47467/alkharaj.v5i6.2430.
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This study intends to find out whether there is an influence of brand image and product quality on consumer loyalty through customer satisfaction as an intervening variable on silverqueen chocolate consumers in Surabaya. The type of research is quantitative and the data collection technique uses a questionnaire method. The population in this study who became the target population was the people of Surabaya who had consumed silverqueen chocolate products. The number of samples used in this study were 100 respondents. The sampling technique in this study is the purposive sampling technique with the criteria of silverqueen chocolate consumers who are domiciled in Surabaya with a minimum age of 17 years and have purchased the product at least 1 time. The data analysis technique used the Statistical Program for Social Science (SPSS) version 25 software. The results of the study indicate that brand image had no significant effect on consumer satisfaction. Product quality has a significant effect on consumer satisfaction. Brand image has no significant effect on consumer loyalty. Product quality has no significant effect on consumer loyalty. Consumer satisfaction has a significant effect on consumer loyalty. Brand image has a significant effect on consumer loyalty through customer satisfaction. Product quality has a significant effect on consumer loyalty through customer satisfaction.
Keywords: brand image; product quality; consumer loyalty; customer satisfication
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Tianing, Vita Nur, e Siswahyudianto. "Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Kelompok Tani". Idarotuna : Journal of Administrative Science 3, n. 1 (18 maggio 2022): 57–74. http://dx.doi.org/10.54471/idarotuna.v3i1.28.
Testo completoAbstract (sommario):
Consumer goals are one of the main things in a business. Because by making efforts that can be done, namely continuing to maintain and increase satisfaction with consumers, consumers will more often repurchase an item or service that has been consumed or used. Consumer goals are determined by several things, including price, product quality, and service quality. This study analyzed the effect of price, product quality, and service quality on consumer satisfaction at the "Belimbing Artha Mandiri" Farmer Group, Bono Village, Boyolangu District, Tulungagung Regency. This study uses a quantitative approach using a survey research type through a questionnaire. The population in this study were consumers in the Artha Mandiri Belimbing Farmer Group in the Boyolangu District. The sample in this study was 40 respondents. The results of the study conclude that: Price has a positive effect on consumer satisfaction of the Artha Mandiri Belimbing Farmers Group, product quality has a positive effect on consumer satisfaction of the Artha Mandiri Belimbing Farmers Group, and Service quality has a positive effect on consumer satisfaction of the Artha Mandiri Belimbing Farmers Group ", and Price, product quality, and the quality of service has a simultaneous and positive effect on consumer satisfaction of the "Belimbing Artha Mandiri" Farmer Group. Almost all consumer goals are clarified by the variables of price, product quality, and service quality. Then to be further explained by other variables or not included in this research model.
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Ulum, Miftahul, e Atika Ulfia Adlina. "Metodologi Studi Islam (Prinsip-Prinsip Konsumsi Keluarga Dalam Islam)". Nizham Journal of Islamic Studies 8, n. 02 (3 dicembre 2020): 191. http://dx.doi.org/10.32332/nizham.v8i02.2699.
Testo completoAbstract (sommario):
From the point of view of an economist, an individual is only considered "rational" if he tries to achieve his economic objectives in as many ways as possible. A rational consumer, for example, is a consumer who is trying to maximize satisfaction from the activity of its use. This is because the satisfaction to be achieved is not limited while the resources or capabilities that exist in these consumers in an effort to achieve that satisfaction is limited. As a result, humans are forced to search for and choose the best rules in their paradigm as an effort to seek the highest satisfaction. Therefore, if humans do not make efforts in the framework of the paradigm as mentioned then it will be considered "irrational". However, when referring to Western economic theory, consumer satisfaction depends only on the physical value of the goods used. A consumer will be able to add satisfaction if he can consume wealth as much as possible and with the best quality too. Among the examples of items that are commonly consumed are rice, bread, khamar, clothes, household utensils, and so on. The actions of a Muslim consumer can be considered irrational by Western economists if they assume that satisfaction can only be achieved from the physical value in the consumption activity of a good. If satisfaction is no longer limited to physical value but also includes the spiritual value of the item, then actually the Muslim consumer is still rational because he is still trying to maximize the level of satisfaction in a broader sense. Therefore, Madinah residents who discard khamar as mentioned in this article are actually still behaving rationally based on the values and principles they believe in.
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Nurlaela, Angga Putri Ekanova, e Ranti Putri Pratiwi. "DETERMINAN BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN BAKSO BOEDJANGAN DI KOTA BOGOR". Jurnal Ekonomi dan Manajemen 2, n. 1 (19 gennaio 2023): 90–99. http://dx.doi.org/10.56127/jekma.v2i1.465.
Testo completoAbstract (sommario):
This study aims to determine the effect of marketing mix variables on consumer satisfaction of Bakso Boedjangan Bogor. This type of research is research quantitative. The sampling technique used accidental sampling technique with a total sample of 96 consumers who consumed Bakso Boedjangan Bogor. The regression equation in this study is multiple linear regression which is used to test the effect of the independent variables on the dependent variable. The results of the goodness of fit test show that the marketing mix is an explanatory variable for consumer satisfaction. The results of hypothesis testing show that product variables have no significant effect on customer satisfaction, prices have a significant effect on customer satisfaction. Location has a significant effect on consumer satisfaction. Promotion has a significant effect on consumer satisfaction. The variables that have a dominant influence on customer satisfaction are price, location and promotion.
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Dahesihsari, Rayini, Novita Novita e Immanuel Yosua. "Credibility of EWOM and Consumer Satisfaction on Food/Health Supplement Products during the COVID-19 Pandemic". International Journal of Business, Economics, and Social Development 5, n. 1 (29 febbraio 2024): 45–53. http://dx.doi.org/10.46336/ijbesd.v5i1.577.
Testo completoAbstract (sommario):
During the pandemic, many information about the function of various food and health supplement products for prevention/recovery from Covid-19 infection circulated through EWOM (electronic word of mouth), which was believed by consumers, even though not all of them were proven to be true. This study aims to examine the role of perceived EWOM credibility on consumer satisfaction with food/health supplement products during the COVID-19 pandemic. The theoretical framework guiding this research is Source Credibility Theory, which provides a lens to examine how the credibility of EWOM sources affects consumer satisfaction. The participants were 103 people aged 19-25 years who had purchased and consumed food/health supplement products during the COVID-19 pandemic and had read EWOM about information/reviews of the products they consumed. Participants filled out a questionnaire that measured their perceived EWOM credibility and consumer satisfaction. The data were analyzed using multiple linear regression. The results showed that perceived EWOM credibility positively influenced consumer satisfaction. Aspects of perceived EWOM credibility, included argument quality and homophily had a significant influence on consumer satisfaction. The quality of arguments positively contributes to enhancing customer satisfaction, whereas homophily, on the other hand, has a negative impact. Consequently, a heightened perception of EWOM credibility, particularly concerning the quality of argument presented directly correlated with increased participant satisfaction with the food/health supplement products they had consumed. The findings of this study hold practical implications for the promotion of food and health supplements, emphasizing the significance of EWOM credibility. Additionally, the results underscore the importance of fostering information literacy among consumers in this domain. For instance, strategies could include the dissemination of infographics illustrating methods to assess information quality and discern genuine information from hoaxes. On the other hand, relying solely on information based on shared backgrounds does not fully support the attainment of satisfaction in consumption.
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Salzer, Mark. "Consumer Satisfaction". Psychiatric Services 49, n. 12 (dicembre 1998): 1622. http://dx.doi.org/10.1176/ps.49.12.1622.
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Holcomb, William R., e Jerry C. Parker. "Consumer Satisfaction". Psychiatric Services 49, n. 12 (dicembre 1998): 1622—a—1623. http://dx.doi.org/10.1176/ps.49.12.1622-a.
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Brooks, Tony. "Consumer Satisfaction?" Probation Journal 35, n. 2 (giugno 1988): 80. http://dx.doi.org/10.1177/026455058803500224.
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Russell, Mary N. "Consumer Satisfaction". Journal of Social Service Research 13, n. 4 (10 agosto 1990): 43–56. http://dx.doi.org/10.1300/j079v13n04_03.
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Espejel, Joel, Carmina Fandos e Carlos Flavián. "Consumer satisfaction". British Food Journal 110, n. 9 (5 settembre 2008): 865–81. http://dx.doi.org/10.1108/00070700810900585.
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Parent, Wendy, John Kregel e Angela Johnson. "Consumer Satisfaction". Focus on Autism and Other Developmental Disabilities 11, n. 4 (novembre 1996): 207–21. http://dx.doi.org/10.1177/108835769601100402.
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Reifel, N. M., H. Rana e M. Marcus. "Consumer Satisfaction". Advances in Dental Research 11, n. 2 (maggio 1997): 281–90. http://dx.doi.org/10.1177/08959374970110021101.
Testo completoAbstract (sommario):
Patient satisfaction with dental care is compared across six United States groups: Whites in Baltimore and San Antonio, African-Americans in Baltimore, Hispanics in San Antonio, and Native Americans in the Southwest and the Dakotas. First, differences in patient satisfaction across ethnic groups and between two age groups (65-74 years old and 35-44 years old) are considered. Generally, people from all age and ethnic groups were satisfied with the last dental visit. Second, patient satisfaction is conceptualized as an oral health outcome influenced by characteristics of the dental service utilizer: predisposing sociodemographic characteristics, predisposing oral beliefs, enabling characteristics, oral needs, oral health behaviors, and oral health status. Multivariate analyses by age and ethnic group are used to identify characteristics that influence patient satisfaction. Sociodemographic characteristics were important among the elderly. Strong oral health beliefs influenced patient satisfaction among younger adults. Enabling characteristics were important predictors among the Native American groups. This model explained 15%-30% of the variability in patient satisfaction among the study age and ethnic groups.
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Singh, Padmalini, K. S. Srinivasa Rao, Angela Yi Wen Chong, Daisy Mui Hung Kee, Adrianie Jinietia Jimmy, Aileen Chun Yueng Hong, Ashutosh Verma et al. "The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation". Asia Pacific Journal of Management and Education 4, n. 2 (21 luglio 2021): 6–19. http://dx.doi.org/10.32535/apjme.v4i2.1066.
Testo completoAbstract (sommario):
The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
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Rahmawati, Christina Heti Tri, Henita Susanti Kunda e Kristia Kristia. "PRICE PERCEPTION, PRODUCT QUALITY, BRAND AMBASSADORS, AND CONSUMER LOYALTY: THE MEDIATION OF CONSUMER SATISFACTION IN SCARLETT COSMETICS". Jurnal Manajemen 12, n. 2 (25 dicembre 2022): 242. http://dx.doi.org/10.26460/jm.v13i2.3465.
Testo completoAbstract (sommario):
Fulfillment of consumer desires and expectations will create satisfaction in consumers so that consumers become loyal. The purpose of this study was to determine 1) the effect of price perceptions on consumer loyalty, 2) the effect of product quality on consumer loyalty, 3) the effect of brand ambassadors on consumer loyalty, 4) the effect of price perceptions on consumer loyalty mediated by consumer satisfaction, 5) the effect of product quality on consumer loyalty by mediating consumer satisfaction, 6) the influence of brand ambassadors on consumer loyalty by mediating consumer satisfaction. The population of this study were all female consumers of Scarlett cosmetics in the Special Region of Yogyakarta. The sample of this research is a portion of Scarlett female consumers in the Special Region of Yogyakarta with criteria aged 16-31 years who have purchased and used Scarlett products at least 2 times for as many as 100 respondents. This study used a sampling technique, namely purposive sampling. Data collection techniques using online questionnaires. This study uses data analysis techniques, namely partial least squares. This study shows the results 1) price perceptions have a significant effect on consumer loyalty 2) product quality has a significant effect on consumer loyalty, 3) brand ambassadors have a significant effect on consumer loyalty, 4) price perceptions have an effect on consumer loyalty partially mediated by customer satisfaction, 5) quality product has no effect on consumer loyalty mediated by consumer satisfaction, and 6) brand ambassadors have an effect on consumer loyalty partially mediated by consumer satisfaction.
Keywords: Price Perception; Product Quality; Brand Ambassador; Consumer Loyalty; Consumer Satisfaction
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Putra, Khister Praja, Fembriarti Erry Prasmatiwi e Novi Rosanti. "ANALISIS PREFERENSI DAN KEPUASAN KONSUMEN KERIPIK PISANG SHINTA DI KOTA BANDAR LAMPUNG". Jurnal Ilmu-Ilmu Agribisnis 11, n. 1 (1 febbraio 2023): 25. http://dx.doi.org/10.23960/jiia.v11i1.7055.
Testo completoAbstract (sommario):
This study aims to analyze preferences, consumption patterns and consumer satisfaction in purchasing Shinta Banana Chips in Bandar Lampung City. Respondents were taken by the accidental sampling method as many as 50 respondents and data collection was carried out from May to June 2022. The analytical method used is conjoint analysis, qualitative descriptive analysis, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The result showed that the consumers of Shinta Banana Chips were mostly female aged 18-25 years as many as 26 consumers. The attributes of banana chips that became consumer preferences were sweet taste with a size of 250 grams, crunchy textured with plastic packaging. Shinta Banana Chips consumers usually buy and consume 250 grams of Banana Chips as many as 34 respondents (68%). The average purchase of 200-750 grams was 27 respondents with the frequency of purchasing Shinta Banana Chips at most 1-2 times per month (78%). The variation of the Shinta Banana Chips taste that many consumers like is the chocolate flavor variation (30%) with the reason that consumers consume it for their own consumption. Halal label is considered very important (86%). Consumer satisfaction was obtained by 86.41% in the very satisfied category. Key words: banana chips, consumer, consumption pattern, preference
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Sukmawati, Sri, Jamilludin Fikri e Oman Sahroni. "PENERAPAN ANALISIS FAKTOR UNTUK MENGIDENTIFIKASI FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP PENJUALAN SARI ROTI". Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika 4, n. 1 (30 aprile 2023): 362–73. http://dx.doi.org/10.46306/lb.v4i1.205.
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This study aims to apply factor analysis to identify factors that affect consumer satisfaction with bread cider sales. Consumer satisfaction is a key factor that affects the success of a business, especially in the food and beverage industry. In the context of cider sales, factors that can affect consumer satisfaction include product quality, price, customer service, and brand image. The research method used is a survey using a structured questionnaire. The sample of this study is consumers who have purchased and consumed bread juice within a certain period of time. The collected data is analyzed using factor analysis techniques to identify factors that are significant in influencing consumer satisfaction. The results showed that there are several factors that play an important role in influencing consumer satisfaction with bread cider sales. These factors include product quality, affordable prices, friendly and responsive customer service, and a positive brand image. Product quality is the most dominant factor affecting customer satisfaction, followed by customer service and price. In addition, brand image also has a significant influence on consumer satisfaction. The results of this study have important implications for sari roti business managers in increasing consumer satisfaction and their sales. By understanding the factors that affect customer satisfaction, business managers can take strategic steps in improving product quality, improving customer service, and strengthening their brand image. This research can also be a reference for future research on consumer satisfaction in the food and beverage industry, especially in bakery products
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Universitas Nasional, Rahayu Lestari, e Elwisam Universitas Nasional. "JUMPA Vol.4 No.2, Juni 2017 PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN HYPERMARKET GIANT TANGERANG DAN TANGERANG SELATAN". Jurnal Manajemen dan Perbankan (JUMPA) 4, n. 2 (30 giugno 2017): 40–67. http://dx.doi.org/10.55963/jumpa.v4i2.212.
Testo completoAbstract (sommario):
Respondents in this study is that consumers who buy and use as well as to comment that shopping at Giant Hypermarket has advantages and higher profits so that consumers feel the satisfaction of making loyal than the other hypermarkets. Although many consumers find the allure of the many product options, the reality is sometimes confused by the participating consumer kadng the product selection. The urge to constantly consume a product must also be influenced by various factors such as taste, price, product quality, and no less important is the brand of the product itself which can sometimes be the main determinant. Based on the phenomenon that exists in the environment community Tangerang and South Tangerang, the authors conducted research to analyze the influence Effect of Product Quality, Price Strategy and Brand Loyalty Through Consumer Satisfaction Consumer Giant Hypermarket Tangerang and South Tangerang. The analysis technique used to answer this hypothesis using Structural Equation Model (Structural Equation Modeling or SEM) is processed with the help of software Amos 21.0. The samples used as many as 200 people as consumers Giant Hypermarket. The analysis showed that the brand image affects customer satisfaction, while the quality of the products and pricing Persepsies have no effect on customer satisfaction. While customer satisfaction effect on consumer loyalty.
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Sun, Wan Lu, Hyesun Hwang e Ji Hyung Hong. "Effect of Consumption Value of Restaurant Service on Consumer Satisfaction: Focusing on Consumer Experiences at a Chinese Franchise Restaurant". Family and Environment Research 58, n. 2 (21 maggio 2020): 177–86. http://dx.doi.org/10.6115/fer.2020.013.
Testo completoAbstract (sommario):
This study examined consumer experiences on consumption value for the restaurant service and the effect of consumption value on consumer satisfaction. Consumption value was composed of four values: functional, social, emotional, and epistemic. Participants consisted of 407 consumers who live in Shanghai and have experience eating at Haidilao restaurant. The results of this study suggested that the perceived consumption value of the restaurant service varies by the socio-demographic backgrounds of consumers. Consumer satisfaction is affected by the epistemic, emotional, and functional values of the restaurant service. The effect of epistemic value on consumer satisfaction with restaurant service was the highest among all consumption values followed by emotional and functional values. There was no significant effect of social value on consumer satisfaction. This study showed that consumers pursue various values in the restaurant services which had a greater influence on consumer satisfaction than the functional value related to the primary purpose of restaurant services. As the consumer experience diversifies along with the globalized food service industry, it is necessary to improve the consumer satisfaction of restaurant services by investigating what values and experiences consumers pursue. The results of this study contribute to a consumer-oriented service design of restaurants by illuminating consumers’ experiences with consumption values that influence consumers’ satisfaction with the overall restaurant service.
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S, Yayuk, Karnadi Karnadi e Yudhistira Harisandi. "PENGARUH HARGA DAN LOKASI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WISATA KK26 SITUBONDO". Jurnal Mahasiswa Entrepreneurship (JME) 1, n. 2 (28 febbraio 2022): 338. http://dx.doi.org/10.36841/jme.v1i2.1906.
Testo completoAbstract (sommario):
Marketing is an interconnected activity between companies and consumers as a system to generate profits, for that the right marketing strategy can increase tourist attractiveness through Price, Location, Consumer Satisfaction and Loyalty of KK26 tourism consumers in Situbondo Regency. The purpose of this study was to analyze and test the effect of price and location in determining consumer loyalty with consumer satisfaction as an intervening variable. The population in this study are KK26 tourism consumers in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price has a significant positive effect on consumer satisfaction, location has a significant positive effect on consumer satisfaction, price has a positive but not significant effect on consumer loyalty, location has a positive but not significant effect on consumer loyalty, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis show that the price variable on consumer loyalty through consumer satisfaction has a significant positive effect, location on consumer loyalty through consumer satisfaction has a significant positive effect.
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Lu, Haihui. "Investigating the Relationship between Brand Personality, Consumer Personality, and Consumer Satisfaction: An Empirical Research on Chinese Cell Phone Consumers". Lecture Notes in Education Psychology and Public Media 5, n. 1 (17 maggio 2023): 222–31. http://dx.doi.org/10.54254/2753-7048/5/20220493.
Testo completoAbstract (sommario):
This study aims to determine the relationships between brand personality, consumer personality, and consumer satisfaction in the cell phone industry in China. This study measured consumers perceived brand personality (competence, traditionalism, excitement, joyfulness, sophistication, and trendiness), their own personality (openness, conscientiousness, extroversion, agreeableness, neuroticism), and consumers satisfaction. Regression analysis was applied to analyze the relationship between brand personality, consumer personality, and consumer satisfaction. Results showed that brand personality competence, traditionalism, excitement were positively influenced by consumer personality conscientiousness, agreeableness, extroversion, and brand personality joyfulness was negatively influenced by consumer personality neuroticism. Also, results showed that consumer personality conscientiousness has positive influence on consumer satisfaction, whereas openness has a negative influence on consumer satisfaction. Further, consumer satisfaction is positively related to brand personality competence, traditionalism, and joyfulness. Implications and limitations were discussed.
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MARTIN, CHARLES L. "Consumer-to-Consumer Relationships: Satisfaction with Other Consumers' Public Behavior". Journal of Consumer Affairs 30, n. 1 (giugno 1996): 146–69. http://dx.doi.org/10.1111/j.1745-6606.1996.tb00729.x.
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Syam AR, M. Munir, Edy Purwanto e Moh Kurdi. "CONSUMER BRAND LOYALTY IN BRAND HERITAGE ATTRACTIONS: A BRAND EQUITY PERSPECTIVE". PERFORMANCE: Jurnal Bisnis & Akuntansi 13, n. 2 (30 settembre 2023): 23–39. http://dx.doi.org/10.24929/feb.v13i2.2897.
Testo completoAbstract (sommario):
This study tries to analyze the conceptual model of brand equity, brand trust, brand satisfaction, and loyalty of Indonesian consumers to brand heritage. This research examines the direct effect of brand equity on trust and satisfaction, the direct effect of trust on satisfaction and loyalty, and the direct effect of brand satisfaction on brand loyalty. This conceptual model tests 9 proposed hypotheses. The object of this research is Brand Heritage in Indonesia. The total sample used is 270 respondents taken through the purposive sampling technique. The respondent's criteria used are respondents who have used/consumed and bought heritage brands in Indonesia. The data was obtained through the distribution of online and offline questionnaires. The hypothesis testing was carried out using structural equation modeling (SEM). Hypothesis testing using path analysis. This study found that two dimensions of brand equity, namely perceived quality and brand association, affect consumer trust and satisfaction. On the other hand, brand awareness does not have a significant effect on trust and satisfaction. Meanwhile, consumer trust also influences satisfaction and loyalty. Then, consumer satisfaction on consumer loyalty.
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Prihatini, Wenny, e Dendy Anggi Gumilang. "The Effect of Price Perception, Brand Image and Personal Selling on the Repurchase Intention of Consumers B to B of Indonesian General Fishery Companies with Customer Satisfaction as Intervening Variables". European Journal of Business and Management Research 6, n. 2 (25 marzo 2021): 91–95. http://dx.doi.org/10.24018/ejbmr.2021.6.2.756.
Testo completoAbstract (sommario):
This study aims to analyze the effect of Price Perception, Brand Image and Personal Selling on Repurchase Intention of B to B Consumers in Indonesian Fisheries Public Companies (Perum) with Consumer Satisfaction as an Intervening Variable. The population in this study were 228 Perum Perindo consumers according to the company's internal data in 2019. The research sample who became respondents in this study was adjusted to 100 consumers. The analytical method used in this study is the Partial Least Square (PLS) analysis method. The results showed that (1) Price Perception has a significant influence on B2B Consumer Satisfaction, (2) Brand Image has a significant influence on B2B Consumer Satisfaction, (3) Personal Selling has a significant influence on B2B Consumer Satisfaction, (4) Consumer Satisfaction has an effect Significant on B2B Repurchase Intention, (5) Price Perception has a significant effect on Repurchase Intention with B2B Consumer Satisfaction as an intervening variable, (6) Brand Image has a significant effect on Repurchase Intention with B2B Consumer Satisfaction as an intervening variable, and (7) Personal Selling has a significant effect on Repurchase Intention with B2B Consumer Satisfaction as an intervening variable.
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Drejeris, Rolandas, e Martynas Rusteika. "Assessment of factors determining consumer satisfaction with crop insurance services". Journal of Infrastructure, Policy and Development 8, n. 6 (11 giugno 2024): 4697. http://dx.doi.org/10.24294/jipd.v8i6.4697.
Testo completoAbstract (sommario):
Consumer satisfaction can be defined as the user’s response to a service or experience compared to the user’s expectations and perceived practical benefits. After reviewing consumer satisfaction models, it can be argued that there is no single model of consumer satisfaction assessment that is suitable for every service and every region of the world, as the causes and outcomes of satisfaction often vary. The research is original in its methodology: at the beginning, a theoretical research model is presented, then hypotheses are formulated, and correlation, factorial, regression analyses were made, which results confirmed hypotheses. The crop insurance system consists of relations between the state institution regulates insurance activities, farmers, insurers and insurance intermediaries. The aim of this article is to identify the factors that determine consumer satisfaction with crop insurance and to assess their impact. The empirical study found that consumer satisfaction is determined by the factors of recognizable value, functional (process) and technical (result) quality, consumer expectations, and image. The most important factors that determine consumer satisfaction of crop insurance are recognizable value, functional quality, and consumer expectations. Consumer satisfaction can be assessed by the cost paid and the quality received, the quality expected, and the consumers’ evaluation of the services. It was found that the socio-demographic elements of consumers do not have a decisive influence on the factors that determine service satisfaction and consumer satisfaction. It is also established that socio-demographic elements of consumers (farmer experience and insurance experience) have direct statistically significant but weak links with consumer satisfaction.
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Nurhasan, Sofian, e Dudi Hendaryan. "The Influence of Service Quality and Social Media on Consumer Satisfaction". Almana : Jurnal Manajemen dan Bisnis 5, n. 3 (27 dicembre 2021): 460–73. http://dx.doi.org/10.36555/almana.v5i3.1721.
Testo completoAbstract (sommario):
Consumer Satisfaction is part of the elements inherent in consumers. Currently, there are several alternatives to ensure customer satisfaction, including Service Quality and Social Media. The purpose of this research is to find out how Service Quality, Social Media, and Consumer Satisfaction are applied by the Selly Keyboard at the Dreamscometrue Online Business Community. And to find out how much influence Service Quality has on Consumer Satisfaction, Whatsapp Business Social Media on Consumer Satisfaction, and the influence of Service Quality and Social Media on Consumer Satisfaction. This research is a sample study where consumers are respondents in the study, for data collection using a questionnaire with a total of 88 respondents. The method used is a quantitative method with descriptive analysis and verification analysis. The analysis technique uses path analysis and hypothesis testing. The results of the study stated that Service Quality was in a good category, Social Media was in the quite good category, and Consumer Satisfaction was in a good category. The T-Test results show that Service Quality has an effect on Consumer Satisfaction, Social Media has an effect on Consumer Satisfaction. The F-test shows that Service Quality and Social Media affect Consumer Satisfaction.
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Suci, Suci, e Annur Fitri Hayati. "Pengaruh Kualitas Produk, Harga dan Kesadaran Merek Terhadap Kepuasan Konsumen". Jurnal Inovasi Pendidikan Ekonomi (JIPE) 13, n. 1 (29 maggio 2023): 72. http://dx.doi.org/10.24036/011228990.
Testo completoAbstract (sommario):
The purpose of this study was to determine the effect of product quality, price and brand awareness on consumer satisfaction at Makjus Cake shop consumers in Padang City. The number of research samples was determined based on the William Cochran formula, as many as 97 people and selected using the Purposive Sampling technique. The data used is the type of primary data obtained through the distribution of questionnaires to the people of Padang City with predetermined criteria. The analytical method used is multiple linear regression using SPSS version 21. The results of this study indicate that (1) product quality, price and brand awareness have a significant effect on consumer satisfaction at Makjus Cake shop consumers in Padang City, (2) product quality has a significant effect on consumer satisfaction. consumer satisfaction at Makjus Cake shop consumers in Padang City, (3) price has a significant effect on consumer satisfaction at Makjus Cake shop consumers in Padang City, (4) brand awareness has a significant effect on consumer satisfaction at Makjus Cake shop consumers in Padang City.
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Verster, J. C., e O. Berthélemy. "Consumer Satisfaction and Efficacy of the Hangover Cure After-Effect©". Advances in Preventive Medicine 2012 (2012): 1–7. http://dx.doi.org/10.1155/2012/617942.
Testo completoAbstract (sommario):
A consumer satisfaction study was conducted to examine the effectiveness on hangover of After-Effect©, a new food supplement dedicated to improve well-being after an occasion of alcohol consumption.N=113persons were invited to participate in a home-based open label study to test the effectiveness of After-Effect©. On a night when they intended to consume alcohol, three pills were taken before alcohol consumption and two pills afterwards, before going to bed. The following day, participants completed a survey on the amount of alcohol consumed, hangover symptom severity, and satisfaction of the product.N=103participants completed the study. 88% of participants reported After-Effect©to be effective in reducing alcohol hangover. After-Effect©significantly improved overall hangover severity, and all individual hangover symptoms, except for palpitations. In addition, a significant reduction (P=0.0001) in the severity score on concentration problems was reported when using After-Effect©. No gender differences were observed, and there was no relationship with the number of alcoholic drinks that were consumed. Consumers were satisfied with the product. In conclusion, consumer satisfaction and hangover severity scores suggest that After-Effect©may be effective in reducing alcohol hangover. However, controlled, double-blind clinical trials should confirm these findings.
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Ratnawati, Ratnawati, Nurliana Nurliana e Razali Razali. "Tingkat Kepuasan Konsumen Terhadap Kualitas dan Harga Daging Sapi Yang Dijual di Kota Banda Aceh". Jurnal Agripet 14, n. 2 (1 ottobre 2014): 125–31. http://dx.doi.org/10.17969/agripet.v14i2.1889.
Testo completoAbstract (sommario):
(The level satisfaction of consumers to quality and price of beef in Banda Aceh)ABSTRACT. This study aims to determine level satisfaction of consumers to quality and price to beef sold in Banda Aceh, knowing influence of quality and beef price to satisfaction of consumer and also know most dominant variable have an effect on to satisfaction of beef consumer in Banda Aceh. The sampling methods is that used was purposive sampling is counted 180 consumers. The level of beef consumer satisfaction to sold in Banda Aceh is in the level of very low. The quality and price to the satisfaction of consumers to beef sold in Banda Aceh has significant different to satisfaction of consumers P0,05. The quality variable which significantly has a dominant of beef consumer satisfaction to sold in Banda Aceh. The value of determination coefficient (R Square) is equal to 0,31,9 show that quality and price of beef is influenced satisfaction of consumers is equal to 31,9 %, meanwhile 68,1% is influenced by other factors not included in this study. Concluded that the quality and price have ability to influence satisfaction of consumers. The good quality can improve satisfaction of consumers and stiff price can degrade satisfaction of consumers.
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Park, Myeong-Gyu. "The Effect of Ethical Consumption Awareness on Eco-Friendly Food Consumer Satisfaction and Purchase Intention: Focusing on the Regulation Effects of Prior Knowledge". Foodservice Management Society of Korea 25, n. 4 (31 agosto 2022): 183–206. http://dx.doi.org/10.47584/jfm.2022.25.4.183.
Testo completoAbstract (sommario):
This study was examines how ethical consumption consciousness affects the satisfaction of consumers using eco-friendly food, and how consumer satisfaction using eco-friendly food affects repurchase intention. In addition, a study was conducted to determine the moderating effect of consumers' prior knowledge between ethical consumption consciousness and consumer satisfaction using eco-friendly foods. The results of this study are as follows.
First, as for the significant effect of ethical consumption consciousness on consumer satisfaction using eco-friendly food, preference for eco-friendly products, donation/fair trade activities, and preference for recycling were found to have a positive (+) effect on consumer satisfaction. Second, it was found that consumer satisfaction using eco-friendly food had a significant effect on repurchase intention, and consumer satisfaction had a positive (+) effect on repurchase intention. Third, prior knowledge had a significant positive (+) moderating effect on the moderating effect between ethical consumption consciousness and eco-friendly food use consumer satisfaction.
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Arizal, Mohammad Dimas, Edy Kusnadi Hamdun e Siti Soeliha. "PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA ANGKRINGAN GIRAS DI SITUBONDO". Jurnal Mahasiswa Entrepreneurship (JME) 2, n. 5 (12 settembre 2023): 858. http://dx.doi.org/10.36841/jme.v2i5.3501.
Testo completoAbstract (sommario):
The angkringan business is also a good plan in terms of attracting consumers and in the current era it is certainly a big opportunity for angkringan entrepreneurs to make it easier to survive and develop an angkringan business. Consumer satisfaction must always be considered for entrepreneurs engaged in the culinary field. Observing consumer satisfaction, consumers feel satisfied in terms of service because it is in accordance with the wishes expected. If the consumer is satisfied, the consumer will definitely come back to make a purchase. Consumer expectations in feeling satisfied or dissatisfied will create high consumer loyalty. The purpose of this study is to determine the quality of service and location of consumer loyalty with consumer satisfaction as an intervening variable at Angkringan Giras in Situbondo. the population in this study is the entire population in this study are all consumers who make purchases at Angkringan Giras Situbondo. After observing and interviewing consumers of Angkringan Giras in Situbondo. Random sampling method (simple probability sampling) without regard to strata in the population in this study. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLS-SEM).
The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that service quality has a significant positive effect on consumer satisfaction. Location has a significant negative effect on consumer satisfaction. Service quality has a significant positive effect on consumer loyalty. Location has a significant positive effect on consumer loyalty. Consumer satisfaction has a significant positive effect on consumer loyalty. Service quality has a significant positive effect on consumer loyalty through customer satisfaction. Location has a significant negative effect on customer loyalty through customer satisfaction.
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Fandiyanto, Randika, As’ad Al Ghazali e Muhammad Yahya Arief. "PENGARUH KUALITAS PRODUK, KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BENGKEL LANCAR MOTOR KLABANG BONDOWOSO". Growth 20, n. 1 (14 novembre 2022): 169. http://dx.doi.org/10.36841/growth-journal.v20i1.2410.
Testo completoAbstract (sommario):
Marketing is the core of all business activities, it is related to the marketing function, as a liaison between companies and consumers. The influence of product quality on consumer satisfaction becomes very important when consumer satisfaction gives birth to consumer loyalty to a product that creates a communication attitude to attract new consumers. The purpose of this study was to analyze and test the effect of product quality, trust on purchasing decisions with consumer satisfaction as an intervening variable at the Klabang Bondowoso Motor Workshop. The population in this study is the consumer of Motor Workshop. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on consumer satisfaction, Trust has a significant positive effect on consumer satisfaction, product quality has a positive but not significant effect on purchasing decisions, Trust has a significant positive effect on purchasing decisions, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis test show that product quality on purchasing decisions through consumer satisfaction has a significant positive effect, Trust on purchasing decisions through consumer satisfaction has a significant positive effect.
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Ratnawati, Ema, Mubarokah Mubarokah e Prasmita Dian Wijayati. "MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY:". Journal of Management : Small and Medium Enterprises (SMEs) 17, n. 1 (1 marzo 2024): 41–54. http://dx.doi.org/10.35508/jom.v17i1.12757.
Testo completoAbstract (sommario):
The purpose of this study is to analyze the effect of 4P’s marketing mix (product, price, place, promotion) on consumer satisfaction and analyze the effect of satisfaction on consumer loyalty. This research involves quantitative data collection by distributing questionnaires to a purposively selected sample of 100 consumers of Jeruk Pecel Tulen soy sauce in Surabaya City. The analysis method used is the PLS-SEM (Partial Least Square – Structural Equation Modeling). The results showed that the 4P’s marketing mix variables have a positive relationship with consumer satisfaction, but not all of them have a significant effect. The variables of product and price have a positive and significant effect on satisfaction, while the variables of place and promotion do not have a significant effect on the satisfaction of consumers. Furthermore, satisfaction has a positive and significant effect on consumer loyalty of Jeruk Pecel Tulen soy sauce. The limitation of this study is that other variables can measure customer satisfaction and loyalty besides the marketing mix. However, conducting this research can provide insights for future research in helping companies build stronger relationships with consumers, increase consumer loyalty, and ultimately drive business growth.
Keywords: Marketing Mix; Consumer Satisfaction; Consumer Loyalty
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Afifah, Shofy Aulia, Yaktiworo Indriani e Wuryaningsih Dwi Sayekti. "SIKAP DAN KEPUASAN KONSUMEN DALAM MENGONSUMSI JAMU KUNYIT ASAM INSTAN SEBAGAI MINUMAN KESEHATAN DI KOTA BANDAR LAMPUNG". Jurnal Ilmu-Ilmu Agribisnis 12, n. 2 (13 giugno 2024): 133. http://dx.doi.org/10.23960/jiia.v12i2.8629.
Testo completoAbstract (sommario):
The purposes of this study were to analyze the decision-making process and consumer attitudes, to observe consumption patterns and to measure the level of consumer satisfaction of Sido Muncul and Herbadrink instant sour turmeric herbs in Bandar Lampung City. This study used the survey method and was conducted in January-February 2023 in Bandar Lampung by distributing the Google Form questionnaires. The number of respondents in this study was 80 people. The data were analyzed by descriptive analysis, Fishbein's multiattributes and Customer Satisfaction Index (CSI). The results showed that consumers consumed instant tamarind turmeric herbal medicine in order to relieve menstrual pain. All consumers were satisfied and agreed to repeat purchases. If the product runs out where consumers tend to buy, consumers would buy elsewhere. Measurement of consumers attitudes toward multi-atribute products resulted Ao score of 89.179 (Sido Muncul) and 86.688 (Herbadrink). The average amount of consumption of Sido Muncul herbal medicine was higher. Both consumers liked the original variant and made purchases every month before menstruation. The level of consumer satisfaction for both brands of herbal medicine was included in the satisfied category in which CSI scores of Sido Muncul sour turmeric was 79.95 and Herbadrink was 79.10.Key words: attitudes, consumers, jamu, satisfaction
36
Sulivyo, Lod. "CONSUMER VALUE, CONSUMER EXPERIENCE AND CONSUMER SATISFACTION". JURNAL CAFETARIA 2, n. 1 (30 gennaio 2021): 36–47. http://dx.doi.org/10.51742/akuntansi.v2i1.281.
Testo completoAbstract (sommario):
Hubungan antara nilai pelanggan dan kepuasan pelanggan juga terkait dengan nilai pelanggansebagai persepsi pelanggan tentang konsekuensi yang diinginkan dari penggunaan produk.Semakin tinggi nilai pelanggan, semakin tinggi kepuasan pelanggan. Dengan adanyaexperiential marketing, pelanggan akan mampu membedakan produk dan jasa yang satu denganyang lainnya karena pelanggan dapat merasakan dan memperoleh pengalaman secara langsungmelalui lima pendekatan (sense, feel, think, act, relate), baik sebelum maupun ketika pelangganmenggunakan sebuah produk atau jasa. Setelah menggunakan produk atau jasa, maka pelangganakan merasakan adanya kepuasan atau ketidakpuasan sesuai dengan harapan sebelummenggunakan. Semakin tinggi experiential marketing yang dirasakan maka semakin tinggikepuasan yang dirasakan pelanggan.
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Krisna Pramudia Putra Wibowo, Ustadus Sholihin e Beny Mahyudi Saputra. "Pengaruh Harga, Lokasi, Kualitas Pelayanan dan kualitas Produk terhadap Kepuasan Konsumen pada Percetakan Maskumambang Kediri". PPIMAN : Pusat Publikasi Ilmu Manajemen 1, n. 4 (3 ottobre 2023): 184–99. http://dx.doi.org/10.59603/ppiman.v1i4.126.
Testo completoAbstract (sommario):
The study aims to determine the effect of price, location, service quality, and product quality on consumer satisfaction in printing maskumambang kediri. The sample in this study amounted to 80 consumers who had made purchases at the Kediri maskumambang printing house. The sampling technique uses accidental sampling. This research uses quantitative methods which are then processed using SPSS. The results showed that price affects consumer satisfaction, location does not affect consumer satisfaction, service quality affects consumer satisfaction, product quality affects consumer satisfaction. Price, Location, Service Quality, and Product Quality jointly affect Consumer Satisfaction.
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Sisca, Sisca, Andy Wijaya e Retno Widianti. "MEASURING CONSUMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION IN WORKSHOP DIAN SERVICE PEMATANG SIANTAR". Maker: Jurnal Manajemen 9, n. 2 (22 dicembre 2023): 269–76. http://dx.doi.org/10.37403/mjm.v9i2.635.
Testo completoAbstract (sommario):
Consumer loyalty is very important for businesses and organizations because loyal consumers will generally show attitudes and behavior that are profitable for a particular business.The purpose of this research was to determine the effect of service quality and consumer satisfaction on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.This research uses library research and field research design. The sample of this research is consumers of Bengkel Dian Service Pematang Siantar, which is 53 people.The results of this research can be concluded as follows: 1. Service quality is good, consumer satisfaction is satisfied and consumer loyalty is high. 2. There is positive effect between service quality and consumer satisfaction on consumer loyalty. 3. There is high correlation between service quality and consumer satisfaction with consumer loyalty. H0 is rejected, meaning that service quality and consumer satisfaction have positive and significant effect on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.
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Muinah Fadhilah, Agus Dwi Cahya e M. Jurais Ardiansyah. "The Effect of Price And Service Quality on Consumer Satisfaction With Purchasing Decisions As Mediating Variables on Alfamart Consumers". Economos : Jurnal Ekonomi dan Bisnis 5, n. 2 (29 agosto 2022): 125–31. http://dx.doi.org/10.31850/economos.v5i2.1808.
Testo completoAbstract (sommario):
This study aims to determine the effect of price and service quality on consumer satisfaction with purchase decisions as a mediating variabel on Alfamart consumers. The sampling technique used the Lemeshow formula. Data were obtained by distributing questionnaires about price, service quality, purchasing decisions, and consumer satisfaction to 130 respondents. The data analysis technique in this study is the Structural Equation Model (SEM) using the AMOS application. The results showed: 1) Price and service quality had a positive and significant effect on consumer satisfaction at Alfamart consumers. 2) Price and Service Quality have a positive and significant effect on purchasing decisions for Alfamart consumers. 3) Price and Service Quality have a positive and significant effect on Alfamart consumer satisfaction through the buyer's decision variabel as an intervening variabel. 4) Purchase decisions affect consumer satisfaction at Alfamart consumers.
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Nabila, Ausaf Yoan, e Suryadi Suryadi. "Pengaruh Inovasi Produk, Kualitas Layanan, Minat Konsumen, Dan Keunggulan Bersaing Terhadap Kepuasan Pelanggan Pada Usaha Mebel (Study Kasus Toko Istana Kado Merapi)". Jurnal Manajemen DIVERSIFIKASI 2, n. 3 (26 settembre 2022): 784–90. http://dx.doi.org/10.24127/diversifikasi.v2i3.1424.
Testo completoAbstract (sommario):
In the current era of globalization has entered a very competitive and very strong condition, every year the business environment is unpredictable and market demands change a lot. This allows business people to implement strategies in their business to maintain the viability and competitiveness of the company. These companies try to execute customer satisfaction in order to get big profits and try to get as much customer loyalty as possible in different ways.
This study aims (1) to determine whether product innovation has a significant effect on customer satisfaction (2) to determine whether service quality has a significant effect on customer satisfaction (3) to determine whether consumer interest has a significant effect on customer satisfaction (4) to determine whether competitive advantage significant effect on customer satisfaction (5) To determine whether product innovation, service quality, consumer interest, competitive advantage have a significant effect on customer satisfaction. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. The population in this study are customers who buy goods at the Merapi Gift Palace shop, consumers who buy in June to December as many as 325 consumers.
The results showed that (1) there is a positive effect of product innovation on customer satisfaction (2) there is a positive influence of service quality on satisfaction (3) there is a positive influence of consumer interest on customer satisfaction (4) there is a positive influence of competitive advantage on customer satisfaction (5) there is a positive effect of product innovation, service quality, consumer interest, competitive advantage on customer satisfaction.
Keywords: Product Innovation, Service Quality, Consumer Interest, Competitive Advantage Customer Satisfactio
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Ardhiyansyah, Andri, e Ujang Badru Jaman. "Omnichannel Changing Hedonic Motivational Behavior? Creating Shopping Experience and Satisfaction Against Consumer Loyalty". Es Economics and Entrepreneurship 1, n. 03 (30 aprile 2023): 114–24. http://dx.doi.org/10.58812/esee.v1i03.36.
Testo completoAbstract (sommario):
Omnichannel is a new channel that can solve the current problems with consumers. The main objective of this study is to analyze whether there is an influence of omnichannel media on the nature of the hedonic motivation of consumers in making transactions. This study uses a quantitative approach to the survey method. Respondents in this study were 250 respondents spread throughout Indonesia using Smart-PLS 3. The results of this study where Consumer Experience affects Consumer Loyalty, where a good consumer experience will increase consumer loyalty. Consumer Satisfaction affects Consumer Loyalty; if consumers are satisfied, it will increase customer loyalty. Habit influences the Consumer Experience, where consumer habits in buying a product or service will enhance the consumer experience. Habit influences Consumer Satisfaction, where positive habits when purchasing a product or service will increase consumer satisfaction. Hedonic motivation affects the Consumer Experience, where integrated online and offline purchasing channels will make it easier for consumers to shop.
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Saridewi, Difta Octavia, e Rusdi Hidayat Nugroho. "Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Loyalitas Melalui Kepuasan Konsumen Sebagai Variabel Intervening". Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, n. 6 (1 marzo 2022): 1725–41. http://dx.doi.org/10.47467/alkharaj.v4i6.1072.
Testo completoAbstract (sommario):
This study aims to determine: (1) the effect of brand image on customer loyalty through customer satisfaction, (2) the effect of price on customer loyalty through customer satisfaction, (3) the effect of product quality on customer loyalty through customer satisfaction, (4) the effect of brand image on customer loyalty, (5) The effect of price on customer loyalty, (6) The effect of product quality on customer loyalty, and (7) The effect of consumer satisfaction on customer loyalty. This research method uses quantitative methods. The population in this study are all consumers who buy and consume Bear Brand Milk products in the city of Surabaya. While the sample in this study were consumers who consumed Bear Brand Milk products more than once in the city of Surabaya with an age range of 15 - 54 years with a sample of 100 people. The data analysis technique used is Path analysis. With the results of the study that the brand image variable (X1) has a positive and significant effect on customer loyalty (Y) through customer satisfaction (Z). Price variable (X2) has a positive and significant effect on customer loyalty (Y) through customer satisfaction (Z). Product quality variable (X3) has a positive and significant effect on customer loyalty (Y) through customer satisfaction (Z). Brand image variable (X1) has a positive and significant effect on customer loyalty (Y). Price variable (X2) has no positive and insignificant effect on customer loyalty (Y). Product quality variable (X3) has a positive and significant effect on customer loyalty (Y).
Keywords: Brand image, price, product quality, consumer satisfaction, customer loyalty
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Panggayu, Helga Kupilang, Wuryaningsih Dwi Sayekti e Rabiatul Adawiyah. "KEPUASAN DAN LOYALITAS KONSUMEN BOLU LAPIS LEGIT SELERA RASA BANDAR LAMPUNG". Jurnal Ilmu-Ilmu Agribisnis 10, n. 1 (28 febbraio 2022): 149. http://dx.doi.org/10.23960/jiia.v10i1.5690.
Testo completoAbstract (sommario):
Thei study aimsi toi analyze the levels of satisfaction andi loyaltyi ofi consumers toi the purchase of lapis legit sponge cake in Selera Rasa Bandar Lampung. This research was conducted in Lapis Legit Selera Rasa, Bandari Lampungi. The research method used is a survey method. The sampling technique used was accidental samplingi. The numbers respondents was 55 costumers. The analysis method used is the i Customeri Satisfactioni Indexi (CSIi) analysisi andi thei loyaltyi pyramidi. Thei resultsi showedi thati Lapisi Legiti Selera Rasa consumers were satisfied with a high level of satisfaction (CSI = 68,85%). The consumer loyalty pyramid was at the level of liking the brand, meaning that consumers really like the brand of Lapis Legit Selera Rasa and willing to bear the transition costs.Key words: Consumer satisfaction,lapis legit cake, loyalty
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Alwinie, Ade Agusti, Popong Nurhayati e Bagus Sartono. "The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic". Journal of Consumer Sciences 9, n. 1 (31 gennaio 2024): 40–62. http://dx.doi.org/10.29244/jcs.9.1.40-62.
Testo completoAbstract (sommario):
The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011. Over time, the XYZ MM Clinic has faced various challenges, such as a decrease in the frequency of customer visits. This study aims to analyze consumer perceptions, factors that affect consumer satisfaction and loyalty, and the level of satisfaction and loyalty of XYZ Beauty Clinic consumers. The study used a cross-sectional design. The sampling technique used purposive sampling involving 152 respondents who were at least 17 years old and had visited at least twice in the last year. Data were processed quantitatively using SEM-PLS, Customer Satisfaction Index (CSI), and Customer Loyalty Index (CLI) to test the hypotheses and measure the level of consumer satisfaction and loyalty. The results indicated that consumer perception with low satisfaction and low loyalty are consumers who work as entrepreneurs, consumers who earn less than 5 million a month, as well as consumers who live in Tangerang and Bogor. The marketing mix that affects consumer satisfaction includes product, promotion, process, people, and physical evidence. Customer satisfaction affects customer loyalty. The level of customer satisfaction shows satisfactory results and the level of customer loyalty shows loyal results. Based on the research results, clinics are advised to prioritize consumer groups with low perceptions of satisfaction
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Nurmalasari, Auliya, e Nikodemus Hans Setiadi Wijaya. "Consumer Satisfaction, Consumer-Brand Identification, and Repurchase Intention". Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 12, n. 1 (15 aprile 2022): 1. http://dx.doi.org/10.30588/jmp.v12i1.931.
Testo completoAbstract (sommario):
This study proposes whether consumers will be loyal to a product with a brand that they have just bought and tried by knowing their repurchase intention. This study unfolds consumer satisfaction and consumer brand identification as the factors which can influence repurchase intention. A total of 177 samples were used. Path analysis in WarpPLS was used to examine the proposed hypotheses. The results showed a positive relationship influence of consumer satisfaction on repurchase intention. The results also showed a positive consumer-brand identification on repurchase intention. However, consumer-brand identification failed to moderate the relationship between customer satisfaction and repurchase intention.
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AlHares, Aws, e Rawdha Elareer. "Financial technology and consumer financial satisfaction". Journal of Governance and Regulation 13, n. 1, special Issue (2024): 489–98. http://dx.doi.org/10.22495/jgrv13i1siart21.
Testo completoAbstract (sommario):
Financial technology (FinTech) quick development had a significant impact on consumers’ financial lives, particularly their level of financial pleasure. The rise of mobile payments has been somewhat accelerated by the advent of FinTech. This study’s goal is to examine how FinTech used in payments affects consumer financial happiness using information from the Organisation for Economic Co-operation and Development (OECD) 2018 and 2021 National Financial Capability Study (NFCS). Given that the consumer financial happiness variable is non-continuous and ordered, the probit regression approach is used to get estimates that are more accurate. The empirical results of this study indicate that FinTech positively contributes to consumer financial satisfaction. In addition, this study selects financial education and financial capability as mediating variables to explore the possible influence channels between the development of mobile payments and the increase in consumer financial satisfaction. The mediating effects analysis demonstrates that FinTech positively affects financial education and financial capability, ultimately increasing consumer financial satisfaction. These findings have implications for consumer policymakers when promoting FinTech to consumers and helping them increase their financial satisfaction through mobile payments.
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Park, Sewon, Soonhwa Lee e Sangwon Lee. "The Effects of Consumer’s Knowledge about Beauty and Determinants of Purchase on Satisfaction with Fundamental Cosmetics". Korean Society of Culture and Convergence 45, n. 7 (31 luglio 2023): 435–45. http://dx.doi.org/10.33645/cnc.2023.07.45.07.435.
Testo completoAbstract (sommario):
The purpose of this study is to investigate whether the beauty knowledge and purchase decision factors of consumers of cosmetics affect the satisfaction of using basic cosmetics. For the study, an online survey was conducted targeting 306 cosmetics consumers. As a result of the study, beauty knowledge of the consumer was less than 13 points out of 30 points, and consumers with a high level of beauty knowledge showed higher levels of satisfaction with basic cosmetics, the need to learn beauty knowledge, and purchasing decision factors than consumers with a low level of beauty knowledge. In addition, it was confirmed that consumers with a high level of beauty knowledge considered quality the most important, and when compared to consumers with a low level of beauty knowledge, they depended on the brand and were less satisfied with purchasing through usage information (reviews). Accordingly, we suggest the necessity of preparing plans for consumers to cultivate beauty knowledge in order to consume cosmetics with high consumer satisfaction.
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Geertzen, J. H. B., H. G. J. Gankema, J. W. Groothoff e P. U. Dijkstra. "Consumer satisfaction in prosthetics and orthotics facilities". Prosthetics and Orthotics International 26, n. 1 (aprile 2002): 64–71. http://dx.doi.org/10.1080/03093640208726623.
Testo completoAbstract (sommario):
The aim of this study was to assess consumer/patient satisfaction with the services of the prosthetics and orthotics (P&O) facilities in the north of the Netherlands, using a modified SERVQUAL questionnaire. In this questionnaire, consumer interests and experiences are assessed on a 5-point Likert scale. The questionnaire consisted of 30 items covering 5 domains: tangibles, reliability, responsiveness, assurance and empathy and the consumers were invited to give an overall rating of satisfaction (scale 1–10). Consumers of four P&O facilities were asked to participate. In total 496 consumers (aged 0–76) participated; 279 consumers received orthopaedic shoes and 217 consumers received either prostheses or orthoses.An overall satisfaction rating of 8 or higher was given by 75% of the consumers (mean 8.0; sd=1.2). Consumers were defined as satisfied with the services of the P&O facility if they rated their experiences on a certain item equal or better than their rating of its importance. Eighty-five percent (85%) or more of the consumers were satisfied with the P&O facility in 24 of the 30 (80%) items of the SERVQUAL questionnaire. Of the 6 less unsatisfying items, 3 were related to the domain “tangibles”, 2 were related to the domain “empathy” and 1 to the domain “responsiveness”. The management of the P&O facility can use this information to increase consumer satisfaction by improving quality and service at these items. In general, the degree of consumer overall satisfaction was not related to age, gender, and type of assistive device or “length of relationship of consumer” and P&O facility. Only consumers who received orthopaedic shoes rated their overall satisfaction significantly lower (0.3) than consumers who received other types of devices. This difference is clinically not relevant.
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HARDININGRUM, IING SRI, e BENY MAHYUDI. "BEBERAPA VARIABEL YANG MEMPENGARUHI KEPUASAN KONSUMEN". AKADEMIKA 20, n. 1 (15 febbraio 2022): 37–43. http://dx.doi.org/10.51881/jak.v20i1.8.
Testo completoAbstract (sommario):
This study analyzes several variables that affect consumer satisfaction at the Gambir Tiga Putri Kediri Cracker Company. Some of these variables are consumer confidence and customer satisfaction. By analyzing a sample of 86 consumers who bought Gambir Crackers from the Tiga Putri Kediri company and analyzed using multiple linear regression, the results showed that consumer trust had a significant effect on consumer loyalty by 0.257, and consumer satisfaction influenced consumer loyalty by 0.525. The results of the analysis also show a coefficient of determination of 0.833 which means that consumer confidence and customer satisfaction have a significant effect on consumer loyalty.
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Isnan sarwo prasetyo, Toyib Daulay, Sri Rahayu, Elfitra Desy Surya e Nur Afrina Siregar. "Analysis Of Product Quality And Promotion Towards Consumer Loyalty Mediated By Consumer Satisfaction (Case Study Of Two Binjai Burger)". International Journal of Management, Economic and Accounting 1, n. 2 (28 dicembre 2023): 496–513. http://dx.doi.org/10.61306/ijmea.v1i2.51.
Testo completoAbstract (sommario):
This research aims to test and analyze product quality and promotion on consumer loyalty which is mediated by Dua Burger Binjai consumer satisfaction. Consumer loyalty is an important aspect, so efforts are needed to increase customer loyalty by using several supporting aspects such as product quality, promotions, and consumer satisfaction. This type of research is quantitative research. The population in this research is Dua Burger consumers. The number of samples used in this research was 150 samples. The data analysis method used in this research uses the Structural Equation Model Partial Least Square (SEM-PLS). The results of this research are that product quality has a positive and significant effect on consumer satisfaction. Promotion has a positive and significant effect on Consumer Satisfaction. Consumer Satisfaction has a positive and significant effect on Consumer Loyalty. Product quality has a positive and significant effect on consumer loyalty. The promotion has a positive and significant effect on consumer loyalty. Product Quality has a positive and significant effect on Consumer Loyalty through Consumer Satisfaction. Promotion has a positive and significant effect on Consumer Loyalty through Consumer Satisfaction. Product Quality and Promotion have a positive and significant effect on Consumer Loyalty through Consumer Satisfaction.