Articoli di riviste: "Consumer involvement"

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Triatmojo, A., A. R. Prasetya, M. A. U. Muzayyanah e T. A. Kusumastuti. "Correlation of consumer involvement and consumer purchase decision on packaged beef products". IOP Conference Series: Earth and Environmental Science 888, n. 1 (1 novembre 2021): 012080. http://dx.doi.org/10.1088/1755-1315/888/1/012080.

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Abstract Consumers need to search for extensive and impartial information before purchasing to obtain the best product when choosing appropriate beef products. The study aimed to understand the correlation between consumer involvement and consumer purchase decisions concerning in selection of packaged beef. The primary data were collected by the structured questionnaire and disseminated to 303 respondents. Method of the study is a survey, and data were analyzed and interpreted using Spearman Rank Correlation. Studies using a one-sample t-test indicate significantly different involvements to hypothesized value on economic, functional, and symbolic dimensions. Furthermore, the correlation between consumer involvement and consumer purchase decisions showed a positive influence. This study found that consumers remain to prioritize the economic dimensions in case of purchasing packaged beef products. The marketing challenges of livestock products can be overcome by developing a strategy based on consumer involvement.

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Arora, Raj. "Consumer Involvement". International Journal of Advertising 4, n. 2 (gennaio 1985): 119–30. http://dx.doi.org/10.1080/02650487.1985.11105055.

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Sansgiry, Sujit S., Paul S. Cady e Shubhada Sansgiry. "Consumer Involvement". Health Marketing Quarterly 19, n. 1 (settembre 2001): 61–78. http://dx.doi.org/10.1300/j026v19n01_05.

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Jin e You. "Do Discounts in Ticket Prices Induce Sustainable Profit to Performing Arts Suppliers?" Sustainability 11, n. 14 (12 luglio 2019): 3829. http://dx.doi.org/10.3390/su11143829.

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： This study investigates the effect of price promotions for musicals on consumer perception of fairness toward other similar musicals and the role of consumer involvement in performing arts as a moderating variable. A threshold regression estimation which was performed using data from a survey on South Korean consumers showed a decrease in consumers’ fairness perception once they became aware of discounts on similar performing arts and, consequently, a decrease in their intent to purchase tickets at regular prices. The results also showed that the samples can be split into low- and high-involvement groups, with the effect of fairness perception on purchase intention statistically significant for both groups, however, larger for the high-involvement group; the high-involvement group is expected to consume more performing arts products than the low-involvement group. These results imply that consumer perception of unfairness regarding ticket price discounts may negatively affect the long-term profits of performing arts suppliers.

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Gordon, Sarah. "The Role of the Consumer in the Leadership and Management of Mental Health Services". Australasian Psychiatry 13, n. 4 (dicembre 2005): 362–65. http://dx.doi.org/10.1080/j.1440-1665.2005.02215.x.

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Objective: To reflect on consumer involvement in the leadership and management of mental health services through consideration of relevant policy directives, pertinent literature and current practice, and to consider the role of psychiatrists in promoting consumer involvement. Conclusions: Both Australia and New Zealand have significant policy directives in relation to consumer involvement in mental health services. The actual realization of consumer involvement within the mental health sector is extremely variable and the extent of genuine participation highly questionable, particularly in regard to leadership and management roles. It is important that the rationale for consumer involvement is continually highlighted and understood by all mental health professionals, including psychiatrists, so as to discourage the practice of including consumers solely for the sake of adhering to political policies. The attitudes of health professionals have been identified as having the most significant impact on consumer involvement. It is questionable whether the critical contribution of consumer involvement in mental health services should remain dependant on the attitudes of non-consumers within the sector. In New Zealand, a paradigm shift is occurring with consumer involvement moving from a construct of ‘participation’ to one of ‘leadership’. Psychiatristscan, and should, play a significant role in advocating for the development of mental health services in directions which support and promote consumer involvement at all levels.

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Calvo-Porral, Cristina, Sergio Rivaroli e Javier Orosa-Gonzalez. "How consumer involvement influences beer flavour preferences". International Journal of Wine Business Research 32, n. 4 (13 aprile 2020): 537–54. http://dx.doi.org/10.1108/ijwbr-10-2019-0054.

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Purpose Much of the innovation in the beer sector has focussed on flavour, resulting in a proliferation of flavoured beers. In this paper, the understanding of consumers’ flavour preferences is a relevant question for the beer industry; however, little is known whether consumer involvement influences beer flavour preferences, and the purpose of the present study is directed to shed light on this area yet under-investigated. Design/methodology/approach The research was conducted in Spain, where a total amount of 565 beer consumers were classified based on their level of involvement with beer. Data were analysed by analysis of variance, Tukey test, principal component analysis and multidimensional scaling (MDS) to examine consumers’ preferences for different beer flavours using a consumer hedonic approach based on like and dislike evaluation. Findings The findings support the existence of a homogeneous pattern in beer-flavour preferences, regardless of consumer involvement, showing a greater liking for conventional flavours. Further, highly involved consumers show a higher preference for unconventional or flamboyant beer flavours, than low or medium involved consumers. Originality/value Derived from the findings it can be stated that consumers do not accept all kinds of flavours and that their level of product involvement affects their flavour preferences.

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Rahbarian, Homa, e Fattaneh Alizadeh Meshkani. "Consumer involvement profiles: An application of consumer involvement in mobile industry". Management Science Letters 4, n. 4 (2014): 617–20. http://dx.doi.org/10.5267/j.msl.2014.2.037.

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Dahm, Maria R., Anthony Brown, Dean Martin, Maureen Williams, Brian Osborne, Jocelyne Basseal, Mary Potter et al. "Interaction and innovation: practical strategies for inclusive consumer-driven research in health services". BMJ Open 9, n. 12 (dicembre 2019): e031555. http://dx.doi.org/10.1136/bmjopen-2019-031555.

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IntroductionDespite advances in the co-creation of clinical research involving consumers in the last few decades, consumer engagement in health services research generally remains inconsistent and is too often treated as a perfunctory exercise.ObjectiveDrawing on a health services study on diagnostic test result management, communication and follow-up, we: (1) outline practical strategies used to enhance the contribution of health consumer representatives across all stages of health services research, including active involvement in prioritising objectives for data analysis and participating in data analysis and the dissemination of findings; and (2) describe the impact of continued engagement of consumers on the programme of research, the interpretation of findings and their translational potential.Key innovationsKey enabling innovations for engagement included: (1) planned opportunities for long-term consumer involvement across all stages of the research process from conception to dissemination; (2) enhanced consumer engagement capacity; (3) purposeful recruitment of appropriately trained consumers; (4) provision of support structures for active consumer involvement in research design, analysis and write-up; and (5) financial support for consumer involvement.Impact/ConclusionEnhancing consumer contribution and establishing inclusive research design requires a negotiated, interactive, meaningful and transparent process. As a collaborative approach, consumer-driven research involvement offers opportunities for new, often unexpected or unexplored perspectives to feature across the whole research process. In a move away from tokenistic consumer involvement, consumers and researchers who participated in this novel and immersive research project identified inclusive research as a powerful tool to enhance health services research and its translation into effective policy.

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Lawn, Sharon. "What researchers think of involving consumers in health research". Australian Journal of Primary Health 22, n. 6 (2016): 483. http://dx.doi.org/10.1071/py15089.

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Involving consumers in research enhances its quality and appropriateness, and is required within many research funding schemes. While the rationale for consumer involvement is understood, its implementation is unclear. The researcher investigated views of a group of Australia’s leading researchers (n=38) about the role of consumers in their research using a brief survey administered at the Australia National Health and Medical Research (NHMRC) Translation Conference in 2014. Interpretive content analysis was used for data analysis. Respondents noted the importance of consumer involvement in the planning and design of research, to ensure its relevance to the community as end-users of research outcomes. Therefore, consumers were seen as central to research translation by the respondents. Many respondents perceived empathy for the experiences of others as a fundamental researcher skill. Despite strong acknowledgement of the benefits of consumer involvement in research, gaps exist between the rhetoric and practice of consumer involvement beyond consultative roles. Power over decisions made about research processes and ownership of research are continuing barriers to greater consumer involvement in research. Structural changes to how research is funded, evaluated and reported provide a means of addressing these gaps. NHMRC leadership is needed to promote these changes.

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Brown, Kerry A., Maria Hermoso, Lada Timotijevic, Julie Barnett, Inger Therese L. Lillegaard, Irena Řehůřková, Ainhoa Larrañaga et al. "Consumer involvement in dietary guideline development: opinions from European stakeholders". Public Health Nutrition 16, n. 5 (27 novembre 2012): 769–76. http://dx.doi.org/10.1017/s1368980012005125.

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AbstractObjectiveThe involvement of consumers in the development of dietary guidelines has been promoted by national and international bodies. Yet, few best practice guidelines have been established to assist with such involvement.DesignQualitative semi-structured interviews explored stakeholders’ beliefs about consumer involvement in dietary guideline development.SettingInterviews were conducted in six European countries: the Czech Republic, Germany, Norway, Serbia, Spain and the UK.SubjectsSeventy-seven stakeholders were interviewed. Stakeholders were grouped as government, scientific advisory body, professional and academic, industry or non-government organisations. Response rate ranged from 45 % to 95 %.ResultsThematic analysis was conducted with the assistance of NVivo qualitative software. Analysis identified two main themes: (i) type of consumer involvement and (ii) pros and cons of consumer involvement. Direct consumer involvement (e.g. consumer organisations) in the decision-making process was discussed as a facilitator to guideline communication towards the end of the process. Indirect consumer involvement (e.g. consumer research data) was considered at both the beginning and the end of the process. Cons to consumer involvement included the effect of vested interests on objectivity; consumer disinterest; and complications in terms of time, finance and technical understanding. Pros related to increased credibility and trust in the process.ConclusionsStakeholders acknowledged benefits to consumer involvement during the development of dietary guidelines, but remained unclear on the advantage of direct contributions to the scientific content of guidelines. In the absence of established best practice, clarity on the type and reasons for consumer involvement would benefit all actors.

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Collins, Karen, e Sam Ahmedzai. "Consumer involvement in research". Cancer Nursing Practice 4, n. 3 (aprile 2005): 8–11. http://dx.doi.org/10.7748/cnp2005.04.4.3.8.c161.

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Laurent, Gilles, e Jean-Noel Kapferer. "Measuring Consumer Involvement Profiles". Journal of Marketing Research 22, n. 1 (febbraio 1985): 41. http://dx.doi.org/10.2307/3151549.

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Gelling, Leslie. "Consumer involvement in research". Nursing Standard 15, n. 4 (11 ottobre 2000): 33. http://dx.doi.org/10.7748/ns.15.4.33.s62.

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Ladki, Said. "Consumer Involvement in Restaurants". Journal of Nutrition in Recipe & Menu Development 1, n. 3 (7 novembre 1995): 47–58. http://dx.doi.org/10.1300/j071v01n03_06.

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Laurent, Gilles, e Jean-NOËL Kapferer. "Measuring Consumer Involvement Profiles". Journal of Marketing Research 22, n. 1 (febbraio 1985): 41–53. http://dx.doi.org/10.1177/002224378502200104.

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Gabbott, Mark, e Gillian Hogg. "Consumer Involvement in Services". Journal of Business Research 46, n. 2 (ottobre 1999): 159–66. http://dx.doi.org/10.1016/s0148-2963(98)00019-8.

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Dahringer, Lee D., Charles D. Frame, Oliver Yau e Janet McColl-Kennedy. "Consumer Involvement in Services:". Journal of International Consumer Marketing 3, n. 2 (3 aprile 1991): 61–78. http://dx.doi.org/10.1300/j046v03n02_05.

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Alexander, Andrew, e Alex Nicholls. "Rediscovering consumer‐producer involvement". European Journal of Marketing 40, n. 11/12 (novembre 2006): 1236–53. http://dx.doi.org/10.1108/03090560610702795.

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Asghar, Hina, Zoya Khan e Syed Sikandar Wali. "EFFECT OF CONSUMER BRAND ENGAGEMENT ON BRAND LOYALTY: CASE OF MOBILE PHONE SERVICES". Pakistan Journal of Social Research 04, n. 01 (31 marzo 2022): 729–41. http://dx.doi.org/10.52567/pjsr.v4i1.938.

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The aim of the study is to determine the impact of each of these variables on brand loyalty (BLY) while also examining the drivers of consumer brand engagement (CBE) in the context of consumer involvement (CI), consumer participation (CP), and self-expressive brand (SEB). This study has been conducted in the mobile phone industry. The data were collected through questionnaires from the consumers of mobile phone service users in Pakistan. The online tool were use for the collection of data. The sample size of this study is 340. A quantitative research approach was applied. Smart PLS were used for analysis. The result shows that consumer involvement, consumer participation, and self-expression brands affect differently on CBE dimensions and brand loyalty. Additionally, CBE dimensions mediated the relationship between consumer involvement, consumer participation, self-expression brand, and brand loyalty. Future research and other consequences are discussed. Keywords Consumer brand engagement, consumer involvement, consumer participation, self-expressive brand, loyalty, mobile phone services.

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Kheyfets, B. A., e V. Yu Chernova. "Consumer Involvement in the Globalisation of Trade: Case of the European Union". Economy of Region 18, n. 2 (2022): 413–22. http://dx.doi.org/10.17059/ekon.reg.2022-2-8.

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Consumer globalisation is a fundamentally new stage in modern economic development. The Internet and digital technologies are becoming key drivers of consumer globalisation. To assess these processes, a quantitative evaluation method was developed that distinguishes consumer globalisation twofold — actual and potential. The example of the EU countries was analysed for consumer globalisation. The results obtained allow concluding that consumers in countries with high per capita income and higher prevalence and availability of Internet technologies are more globalised. The highest growth rates of globalisation were noted in countries with basically low globalisation indicators — among consumers in Cyprus, Bulgaria, Greece, Slovenia and Romania. There are differences between the EU countries in the intensity of globalisation processes due to different levels of economic development, different provision of infrastructure and information and communication technologies. The assessment of consumer globalisation showed that consumers of all EU countries in 2018 became more globalised in comparison with 2014. The results obtained make it possible to speak with confidence about the beginning of a new stage of economic globalisation, which will be determined by new technologies and consumer networks. The research findings contribute to the better understanding of the ongoing globalisation processes. The consumer globalisation index can serve as a tool for studying the involvement of consumers in international relations, exploring the potential for these relations’ development, as well as the differences in consumer globalisation between different countries, particular regions within the same country and between various social groups of population.

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Jain, Sanjay K., e Kavita Sharma. "Product Related Antecedents of Consumer Involvement: An Empirical Investigation". Vikalpa: The Journal for Decision Makers 25, n. 1 (gennaio 2000): 29–42. http://dx.doi.org/10.1177/0256090920000112.

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Differences in consumer involvement with the products have been stated to be dependent on various product and brand related factors, viz., consumers' risk perceptions, product's hedonic value, product familiarity, brand awareness, dissimilarity, and difficulty of choice termed in this paper as antecedents of involvement. This paper investigates the relationship between product related antecedent conditions and consumer involvement for three products. It is found that consumer involvement differed across different types of products. Infrequently purchased durable products were more involving than frequently purchased non-involving products. The findings have significant implications for formulation of marketing strategies.

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Ward, Paul R., Jill Thompson, Rosemary Barber, Christopher J. Armitage, Jonathan D. Boote, Cindy L. Cooper e Georgina L. Jones. "Critical perspectives on ‘consumer involvement’ in health research". Journal of Sociology 46, n. 1 (16 dicembre 2009): 63–82. http://dx.doi.org/10.1177/1440783309351771.

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Researchers in the area of health and social care (both in Australia and internationally) are encouraged to involve consumers throughout the research process, often on ethical, political and methodological grounds, or simply as ‘good practice’. This article presents findings from a qualitative study in the UK of researchers’ experiences and views of consumer involvement in health research. Two main themes are presented. First, we explore the ‘know—do gap’ which relates to the tensions between researchers’ perceptions of the potential benefits of, and their actual practices in relation to, consumer involvement. Second, we focus on one of the reasons for this ‘know—do gap’, namely epistemological dissonance. Findings are linked to issues around consumerism in research, lay/professional knowledges, the (re)production of professional and consumer identities and the maintenance of boundaries between consumers and researchers.

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Arsenova, E. V., e T. YU Sokolova. "Adding Value together with Consumers at B2B Market". Strategic decisions and risk management, n. 4-5 (29 ottobre 2017): 68–79. http://dx.doi.org/10.17747/2078-8886-2017-4-5-68-79.

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Results of scientific research dedicated to consumer involvement in the joint value addition process have been generalized and systematized; peculiar features pertinent to the application of the concept at the Russia’s B2B market have been singled out; methods of consumer involvement in the joint value addition process have been analyzed. In addition, the relationship between the involvement of professional consumers in the value addition process and the consumer loyalty and the innovative business component has been analyzed.

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Fitriyani, Dwi Meilia, Lilik Noor Yuliati e Megawati Simanjuntak. "Consumer involvement in oral nutritional supplements purchasing behavior". Independent Journal of Management & Production 8, n. 2 (1 giugno 2017): 416. http://dx.doi.org/10.14807/ijmp.v8i2.525.

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The paper aimed to get insight of consumer involvement in purchasing behavior towards ONS (Oral Nutritional Supplements) for children. By implementing an online survey with sample size of 100, the research investigated the factors (motivation and stimulus factor) influencing consumer involvement and the causality between consumer involvement with the product knowledge as well as purchasing behavior. The research tool used was a 5-points Likert questionnaire in which respondents were asked to show their agreements about 40 items of 5 constructs. A partial least square - structural equation modeling by Smart-PLS software used to test the model. The results of this research also comes to conclusion that motivation and stimulus factor had significant affects on consumer involvement, consumer involvement had significant influence to product knowledge as well as ONS purchasing behavior, however product knowledge did not have significant affects on purchasing behavior. The results also showed that the product involvement has an important influence on consumers behavior.

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Przepiorka, Wojtek, e Christine Horne. "How Can Consumer Trust in Energy Utilities be Increased? The Effectiveness of Prosocial, Proenvironmental, and Service-Oriented Investments as Signals of Trustworthiness". Organization & Environment 33, n. 2 (10 ottobre 2018): 262–84. http://dx.doi.org/10.1177/1086026618803729.

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The transformation of the electricity infrastructure into the smart grid requires energy utilities to increase consumer involvement. However, in the United States, consumers’ trust in utilities is low, which impedes consumer involvement. Drawing on the literature on corporate social responsibility and signaling theory, we examine possible strategies for increasing trust. We hypothesize that utility prosocial, proenvironmental, and service-oriented investments increase consumer trust, and that this increase, in turn, is positively associated with consumers’ willingness to participate in utility programs. We test our hypotheses through online vignette experiments in the context of smart meter apps for household energy management. Our results show that utility proenvironmental investments have the strongest and most consistent effect on consumer trust, and the effect of utility behavior on consumer willingness to use the app is mediated by trust. Our findings contribute to the organizational trust literature and have practical implications for utilities seeking to increase consumer involvement.

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UR, Hareesh Kumar. "Product Involvement and Consumer Knowledge – A study with Special Reference to Branded Jewellery Consumers in Trivandrum District". Commerce & Business Researcher 14, n. 1 (30 giugno 2021): 69–78. http://dx.doi.org/10.59640/cbr.v14i1.69-78.

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Today, the jewellery market has become a broad industry that consists of branded, non–branded, and online retailers. Branded jewellery can be considered a luxury and specialty good because a special purchasing effort is required. This paper examines consumer attitudes on the importance of knowledgeable purchase and the significance of product involvement in purchasing jewellery from branded retailers. To answer the questions of this research, a total of 100 consumers of Joy alukkas and Bhima Jewellers were selected using the quota sampling method. Descriptive statistics and Man-Whitney u test were used for this study. Consumer attitude was studied using consumer knowledge, and involvement was studied using product involvement. The research results demonstrate that the product involvement level among the consumers is very high. The consumers pay high importance towards knowledgeable purchasing so that they go through detailed information processing before purchasing. The study suggests that product attributes and precise information processing significantly influence consumers’ purchasing process.

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Jian, Yufan, Zhimin Zhou e Nan Zhou. "Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement". Journal of Product & Brand Management 28, n. 4 (15 luglio 2019): 529–39. http://dx.doi.org/10.1108/jpbm-08-2018-1981.

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Purpose This paper aims to improve knowledge regarding the complicated relationship among brand cultural symbolism, consumer cultural involvement, brand authenticity and consumer well-being. Although some literature has mentioned the relationship between the above concepts, these relationships have not been confirmed by empirical studies. Design/methodology/approach Based on the self-determination theory and the authenticity theory, a causal model of brand cultural symbolism, consumers’ enduring cultural involvement, brand authenticity and consumer well-being is developed. The structural equation model and multiple regressions are used to test the hypothesis. The primary data are based on an online survey conducted in China (N = 533). A total of six brands from the USA, France and China were selected as study samples. Findings The data reveal that brand cultural symbolism has a positive relationship with brand authenticity and consumer well-being; brand authenticity partially mediates the relationship between brand cultural symbolism and consumer well-being; and find a weakening effect of consumers’ enduring cultural involvement on the relationship between brand cultural symbolism and brand authenticity. Research limitations/implications The weakening effect of consumers’ enduring cultural involvement on the relationship between brand cultural symbols and brand authenticity should be further verified through experiments and the model should be tested in different cultural backgrounds from a cross-cultural perspective. Practical implications The present study offers novel insights for brand managers by highlighting brand authenticity as the fundamental principle that explains the effect of cultural symbolism of brands, consumers’ enduring cultural involvement, as well as eudaimonic and hedonic well-being. Originality/value The findings suggest that cultural significance of a brand is closely related to brand authenticity and consumer well-being; however, on consumers with a highly enduring cultural involvement, the effect of brand culture symbolism and brand authenticity is weakened. This is an interesting finding because in this case, consumers may measure brand authenticity more based on the brand actual behavior (e.g. brand non-commercial tendency and brand social responsibility) rather than the symbolic image.

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Tsu Chen, Chin, e Hi Ning Sun. "Effects Of Involvement On The Loyalty Of Specialty Coffee Consumers". International Journal of Business & Management Studies 04, n. 09 (9 settembre 2023): 32–41. http://dx.doi.org/10.56734/ijbms.v4n9a3.

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With continuing maturity of the coffee market, consumers have gone beyond the need for caffeine consumption and begun paying attention to coffee varieties, specific tastes of coffee from different places of origin, and information transparency in place-of-origin labels. This trend has not only changed the entire coffee market but also given birth to specialty coffee. In contrast to fast brewing coffee products available in convenience stores, specialty coffee emphasizes the acquisition of coffee expertise from an experiential activity. Notably, levels of customer involvement vary largely between individuals, greatly affect consumers’ willingness to purchase and loyalty following such experiential activities. Few studies have explored this difference. Therefore, this study targeted specialty coffee consumer and explored the relationships between experiential marketing, consumer involvement, and consumer loyalty. The data collected using a questionnaire were processed using SPSS 24.0 and AMOS 24.0 for statistical analyses. The results revealed significant positive relationships between experiential marketing, consumer involvement, and consumer loyalty. Consumer involvement increased when the coffee sellers had sufficient knowledge of specialty coffee. This in turn led to increased customer loyalty. In sum, coffee suppliers are recommended to pay attention to every detail of experiential activities and continually improve product quality, thereby enhancing their profits.

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Bertoli, Giuseppe, Bruno Busacca e Marta Imperato. "Premium private label: how product value, trust and category involvement influence consumers willingness to buy". Italian Journal of Marketing 2020, n. 2-3 (4 agosto 2020): 143–61. http://dx.doi.org/10.1007/s43039-020-00012-7.

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Abstract Premium private labels (PPLs) are applied to products with distinctive features with prices equal, and sometimes even higher, than those of the category leaders. The objective of the retailers is to obtain, in the minds of consumers, the same positioning of national brands. So, PPLs are becoming more and more crucial for competitive advantage and store loyalty. Starting from this evidence, this paper aims to contribute to the advancement of knowledge on the subject, analyzing the impact of consumer trust in retailer, consumer involvement and product value on consumer willingness to buy PPLs. Data for hypotheses testing were collected through a 2 × 2 × 2 experiment between subjects, in which different groups of consumers were randomly exposed to different experimental conditions. Results show that: (a) consumer trust in retailer positively influences consumer’s willingness to buy in case of products with hedonic value; (b) consumer involvement has a significant main effect and there is a significant two-way interactions between trust and involvement; (c) when consumer trust in retailer is low, non-involved consumers show a greater willingness to buy the PPL for products with utilitarian rather than hedonic value.

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Busse, Maria, e Rosemarie Siebert. "The role of consumers in food innovation processes". European Journal of Innovation Management 21, n. 1 (8 gennaio 2018): 20–43. http://dx.doi.org/10.1108/ejim-03-2017-0023.

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Purpose The need for consumer involvement in innovation processes has been recognised for four decades. Consumer involvement as a part of open innovation is an important strategy in the food sector, specifically for enhancing consumer acceptance and promoting successful market introduction. The purpose of this paper is to systematically analyse the concept of consumers’ role and the level of consumer integration and interaction in recent food innovation processes. Design/methodology/approach In 2016, a three-step literature search was performed to identify the state-of-the-art scientific literature on consumer-involvement approaches and methods in the food sector. These methods and approaches were qualitatively analysed based on categories in accordance with the qualitative content analysis method. Findings A key finding is that most implemented consumer-involvement approaches and methods fall under von Hippel’s manufacturer-active paradigm rather than the customer-active paradigm (CAP). However, there are practical reasons for the low diffusion of CAP. The presumed reasons include needed change of the perception of roles and of organisational structures, as well as a lack of trust among actors. Practical implications There remains a need to promote an active role for consumers, especially amid changing consumer demand and increasingly conscious consumer behaviour concerning food production and processing conditions. Originality/value This paper contributes to the theoretical and practical discussion about innovation management by reflecting on the innovation paradigm underlying an approach or method. The paper may also have practical implications for the choice and implementation of business models that consider consumers’ role.

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Ma, Juhuy, e Gwi-Gon Kim. "The Impact of Product Assortment Framing on The Attitude Toward Gift Set". International Journal of Membrane Science and Technology 10, n. 3 (23 gennaio 2024): 3648–57. http://dx.doi.org/10.15379/ijmst.v10i3.3428.

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The purpose of this paper is to study how consumers’ attitudes toward different types of product assortment and Unpacking Framing under the moderating effects of consumption situation, prior knowledge of products, and involvement. Results are based on a survey with 344 respondents. The results indicate that consumers favor a diverse product assortment over a simple one. Second, if the consumer buys the product as a gift, they favor a more diverse product assortment, however, if the consumer buys it to consume by themselves, diversification or simplification of product assortment does not matter. Third, in the case of diverse product assortment, consumer favors detailed message framing over comprehensive one. Fourth, in the case of high prior knowledge, the consumer favors a detailed description of the product. Furthermore, there is no such difference in the case of low prior knowledge.

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Cheng, Qiaoming. "Corporate Social Responsibility's Impact on Purchase Intention: The Role of Involvement". International Journal of Interdisciplinary Studies in Social Science 1, n. 3 (18 marzo 2024): 23–30. http://dx.doi.org/10.62309/8q03rg95.

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As education levels rise, consumers become more aware of their consumption choices, and the flow of information becomes increasingly transparent, the significance of corporate social responsibility (CSR) has grown in public and corporate spheres. This heightened attention reflects a growing consensus on the pivotal role CSR plays in shaping consumer behaviors, particularly their purchase intentions. In this evolving landscape, understanding the impact of CSR on consumer purchase decisions has become critically important for businesses aiming to align their values with consumer expectations and foster loyalty. This study leverages expectation theory and rationality theory to construct a comprehensive model that examines the influence of CSR on consumer purchase intentions. By delving into how consumers perceive CSR activities and the extent to which these perceptions influence their willingness to buy products from socially responsible companies, the research aims to provide valuable insights for businesses looking to enhance their CSR strategies. The research methodology included the distribution of questionnaires to a broad audience, resulting in 426 valid responses. Through a rigorous analytical process involving exploratory factor analysis for reliability, alongside correlation and regression analyses, the study sought to validate the hypothesis that CSR and consumer involvement have a positive impact on purchase intentions. Notably, the study also explored the moderating effect of consumer involvement in the relationship between CSR perceptions and purchase intentions. The findings reveal a significant positive correlation between CSR initiatives and consumer purchase intentions, underscoring the importance of companies engaging in socially responsible practices. Moreover, the degree of consumer involvement was found to enhance the positive impact of CSR on purchase intentions, suggesting that more engaged consumers are likely to place greater value on CSR efforts when making purchasing decisions.

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Gou, Rui－Lin, e Byung－Won Lee. "The Impact of Company Content Marketing Towards Perceived Value and Brand Identity". Korean Association Of Computers And Accounting 21, n. 3 (31 dicembre 2023): 75–95. http://dx.doi.org/10.32956/kaoca.2023.21.3.75.

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[Purpose]Nowadays, companies use content marketing to create awareness and attract more consumer brand interaction. Based on this, exploring the impact of enterprise content marketing on consumer psychology and behavior is important for companies to optimize their future marketing development strategies. This paper analyzes the impact of company content marketing on consumers’ perceived value and brand identity based on the impact of company content marketing on consumers’ perceived value and brand identity. It explores the factors influenced perceived value and brand identity of company content marketing. It also explores the moderating effect of product involvement. [Methodology]In this paper, the online questionnaire was used to collect data, and the data were analyzed using SPSS and AMOS software. [Findings]The results show that the company’s content marketing significant positively affects consumer perceived value and brand identity. It also proves the moderating effect of product involvement, for products with higher product involvement, corporate content marketing has a more substantial effect on consumers’ perceived value and brand identity. [Implications]This paper summarizes the relevant theories of company content marketing, consumer perceived value, brand identity, and product involvement, and provide useful references for enterprise development.

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Ripoll, Guillermo, e Begoña Panea. "The Effect of Consumer Involvement in Light Lamb Meat on Behavior, Sensory Perception, and Health-Related Concerns". Nutrients 11, n. 6 (28 maggio 2019): 1200. http://dx.doi.org/10.3390/nu11061200.

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Involvement can explain behavioral consequences, such as consumer decision-making and consumption. The first aim of this study is to identify the profiles of consumers based on their involvement in light lamb meat. The second aim is to study the influence of involvement on consumers’ attitudes, behaviors, beliefs, preferences, quality cues, and sensory perception regarding light lamb meat. Two consumer profiles are identified. The first cluster includes consumers who enjoyed eating light lamb meat, were conscious of their self-image, and perceived the consequences of poor choices; these consumers also perceived the probability of making an incorrect choice as high. The second cluster includes consumers who truly loved eating lamb meat, were also conscious of their self-image, and perceived the consequences of poor choices; however, these consumers were confident in not making incorrect choices. Although both involvement-based profiles showed high involvement in light lamb meat, it can be concluded that the second cluster had a higher involvement. In general, the involvement-based profiles did not influence health-related attitudes, preferences, or sensory perceptions of light lamb meat, while beliefs, behavior and quality cues were influenced by involvement.

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Habib, Sufyan, Nawaf N. Hamadneh e Abdelaziz Alsubie. "Modeling Advertising Practices for Product Involvement and Consumer Impulsivity in Branded Apparel: A Case Study of Indian Consumers". Sustainability 13, n. 4 (20 febbraio 2021): 2309. http://dx.doi.org/10.3390/su13042309.

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The exponential growth of advertising in enhancing consumer impulsivity has drawn the interest of many researchers to explore the various dimensions of advertising and its effective modeling. The branded apparel product market has grown significantly, a large number of competitors have entered into the market with variant quality, and there are a number of attractive advertising practices. The main aim of this study was to analyze the advertising practices and their relationship with consumer product involvement and the impulsive buying behavior of consumers in branded apparel in India. In a survey of 445 Indian customers, the study indicated that advertising practices significantly affect consumer involvement in branded apparel products and enhance their impulsivity toward products. The study also indicated that the level of consumer involvement in the branded apparel product significantly mediates the relationship between advertising practices and consumer impulsive buying behavior. Effective advertising practices will help companies to enhance consumer involvement that will enable branded apparel companies in enhancing consumer impulsiveness toward products. Some of the managerial implications, limitations, and scope of future research are also presented in the study.

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Knošková, Ľubica. "Circular Design and Consumer Involvement in Circular Economy". Studia Commercialia Bratislavensia 13, n. 43 (1 marzo 2020): 25–34. http://dx.doi.org/10.2478/stcb-2020-0001.

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Abstract The circular economy is an approach to help reduce global sustainability pressures. In circular economy it is important to involve design from the beginning of the product lifecycle, including product ideation and material selection. Involvement of consumers and users into circular economy is very important and enables change in purchase patterns and product utilization. The paper methodology consists of a profound literature review and analysis in area of circular economy, circular design and consumer or user influence on circularity. The goal of the paper is to provide insights into the consumer involvement into a circular economy and changes in users’ behavior. The research results in discussion of design strategies to slow down “resource loops”, to close “resource loops”, and to “narrow material flow” to enhance circular economy and business models, as well as consumer involvement in circular economy. We outline desired consumer and user behavior leading to circular economy.

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Dewanti, Retno, Nicky Agathon Sebastian e Rita Rita. "Peran Keterlibatan Konsumen dalam Pembelian Aksesori Fotografi". Binus Business Review 3, n. 1 (31 maggio 2012): 267. http://dx.doi.org/10.21512/bbr.v3i1.1315.

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Nowadays Consumer Involvement, in the midst of business competition, becomes an interesting topic to discuss. The level of consumer involvement can be based on the value and the needs felt by the consumers themselves. The purpose of this research is to analyze the influence of Promotional Mix and Situational Context toward the consumer involvement and its impact on the purchase decision on photography accessories. The data was gathered from a photography fan community. The method used on this research is Path Analysis in order for us to know about the purchase decision making based on two variables, they are, the indirect impact of promotional mix towards the purchase decision and the indirect impact of situational context towards the purchase decision. The analyzed data shows that, together, promotional mix and situational context are affecting the photography consumers’ involvement and they create an impact on photography accessories purchase decision.

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Royle, Jane, e Sandy Oliver. "Consumer involvement in the health technology assessment program". International Journal of Technology Assessment in Health Care 20, n. 4 (novembre 2004): 493–97. http://dx.doi.org/10.1017/s0266462304001412.

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Objectives: This study aims to describe a cycle of development leading to sustainable methods for involving consumers in the management of a program commissioning health technology assessment.Methods: Staff time was dedicated to developing procedures for recruiting and briefing consumers to participate in prioritizing, commissioning, and reporting research. Resources and support were developed in light of early feedback from consumers and those working with them. These were piloted and amended before being used routinely.Results: Over 4 years, procedures and resources have been developed to support six consumers attending seven to eight prioritization meetings a year; thirty to forty-five consumers each year commenting on research need for particular topics; thirty consumers a year commenting on research proposals, and twenty a year commenting on research reports. The procedures include clear job descriptions, induction and development days, clear briefing materials, payment for substantial tasks, and regularly seeking feedback to improve procedures.Conclusions: Explicit, inclusive, and reproducible methods for supporting consumer involvement that satisfy National Health Service policy recommendations for involving consumers in research require dedicated staff time to support a cycle of organizational development.

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Shavitt, Sharon, e Pirjo Laaksonen. "Consumer Involvement: Concepts and Research". Journal of Marketing Research 33, n. 1 (febbraio 1996): 115. http://dx.doi.org/10.2307/3152019.

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Judt, Ewald, e Claudia Klausegger. "Was ist eigentlich … Consumer Involvement?" Zeitschrift für das gesamte Bank- und Börsenwesen 64, n. 11 (2016): 827. http://dx.doi.org/10.47782/oeba201611082701.

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Sun, Lou-Hon. "Consumer Involvement in Restaurant Selection". Journal of Nutrition in Recipe & Menu Development 1, n. 2 (29 marzo 1995): 45–58. http://dx.doi.org/10.1300/j071v01n02_04.

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Ladki, Said M., e M. Z. A. Nomami. "Consumer Involvement in Restaurant Selection". Journal of Nutrition in Recipe & Menu Development 2, n. 1 (11 giugno 1996): 15–32. http://dx.doi.org/10.1300/j071v02n01_03.

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Thornton, Hazel, Michael Baum e Mike Clarke. "Involvement of the consumer voice". Health Expectations 9, n. 1 (marzo 2006): 92–93. http://dx.doi.org/10.1111/j.1369-7625.2006.00373.x.

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Michaelidou, Nina, e Sally Dibb. "Consumer involvement: a new perspective". Marketing Review 8, n. 1 (4 marzo 2008): 83–99. http://dx.doi.org/10.1362/146934708x290403.

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White, Adrian, e Geoff barr. "CONSUMER INVOLVEMENT IN CAM RESEARCH". Complementary Therapies in Medicine 9, n. 4 (dicembre 2001): 205–6. http://dx.doi.org/10.1054/ctim.2001.0494.

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Busser, James A., e Lenna V. Shulga. "Involvement in consumer-generated advertising". International Journal of Contemporary Hospitality Management 31, n. 4 (8 aprile 2019): 1763–84. http://dx.doi.org/10.1108/ijchm-10-2017-0685.

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PurposeThe purpose of this paper is to examine consumer involvement with a popular US-based coffee-shop brand consumer-generated advertising (CGA) and its effect on brand loyalty and trust, to test the influence of antecedents: organizational transparency and brand authenticity on CGA involvement, and to analyze differences among customers and non-customers of the brand.Design/methodology/approachGrounded in the service-dominant logic and signaling theory, a scenario-based survey describing a contest to co-create a video commercial, as CGA, for a prominent US-based coffee-shop brand, yielded 492 responses from recent restaurant patrons. Structural equation modeling was used to test the effects of involvement in CGA on loyalty and trust. Multi-group comparison examined the differences between customers and non-customers of the brand.FindingsInvolvement in CGA had positive effects on loyalty and trust for both brand customers and non-customers. Transparency builds perceptions of brand authenticity; both authenticity and transparency significantly and positively affected trust, but only authenticity influenced loyalty. There was a stronger impact of involvement with CGA on loyalty for non-customers than brand customers. Non-customer perceptions of the brand’s authenticity influenced brand trust more significantly than customer perceptions.Practical implicationsCoffee-shop brand marketers should leverage online and physical brand exposure to involve both customers and non-customers in company-driven CGA, as a relationship management and marketing tool. Marketers should enhance transparency, which builds perceptions of brand authenticity, leading to greater CGA involvement.Originality/valueThis study contributes to hospitality research and literature, revealing that non-customers can be converted to brand customers through authenticity and indirect involvement with CGA, leading to long-term relational outcomes. The results identified consumers’ perception of organizational transparency is an antecedent of brand authenticity and established CGA contests as a relational marketing tool for hospitality brands.

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Orrin, Donna. "Consumer involvement in policy making." Psychiatric Rehabilitation Journal 21, n. 1 (1997): 75–79. http://dx.doi.org/10.1037/h0095338.

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Arora, Raj. "Consumer Involvement in Service Decisions". Journal of Professional Services Marketing 9, n. 1 (20 maggio 1993): 49–58. http://dx.doi.org/10.1300/j090v09n01_05.

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Arora, Raj. "Consumer involvement in service decisions". Services Marketing Quarterly 9, n. 1 (1993): 49–58. http://dx.doi.org/10.1080/15332969.1993.9985073.

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JANSSEN, KAREN L., e BEN DANKBAAR. "PROACTIVE INVOLVEMENT OF CONSUMERS IN INNOVATION: SELECTING APPROPRIATE TECHNIQUES". International Journal of Innovation Management 12, n. 03 (settembre 2008): 511–41. http://dx.doi.org/10.1142/s1363919608002047.

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There are many techniques for the involvement of consumers to support the development of innovations, but knowledge is lacking in the appropriateness of different techniques in various situations. This is, especially, true for consumer involvement in radical innovation. This paper presents the requirements of consumer involvement in different situations, covering the two main phases of the development process, and specified for three types of radical product innovation. Based on a review of literature, we identified four characteristics of consumers-involvement techniques and developed a mix of differentiating characteristics for six situations in the new product development, which form the basis of a model to select the appropriate techniques. We then evaluated this model by using a historical comparative case-study approach. This paper contributes to the understanding of the appropriateness of different techniques for the proactive involvement of consumers to support the development of radical product innovations.

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