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Letteratura scientifica selezionata sul tema "Consumer involvement"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 18 maggio 2024

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Articoli di riviste sul tema "Consumer involvement"

Triatmojo, A., A. R. Prasetya, M. A. U. Muzayyanah e T. A. Kusumastuti. "Correlation of consumer involvement and consumer purchase decision on packaged beef products". IOP Conference Series: Earth and Environmental Science 888, n. 1 (1 novembre 2021): 012080. http://dx.doi.org/10.1088/1755-1315/888/1/012080.

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Abstract Consumers need to search for extensive and impartial information before purchasing to obtain the best product when choosing appropriate beef products. The study aimed to understand the correlation between consumer involvement and consumer purchase decisions concerning in selection of packaged beef. The primary data were collected by the structured questionnaire and disseminated to 303 respondents. Method of the study is a survey, and data were analyzed and interpreted using Spearman Rank Correlation. Studies using a one-sample t-test indicate significantly different involvements to hypothesized value on economic, functional, and symbolic dimensions. Furthermore, the correlation between consumer involvement and consumer purchase decisions showed a positive influence. This study found that consumers remain to prioritize the economic dimensions in case of purchasing packaged beef products. The marketing challenges of livestock products can be overcome by developing a strategy based on consumer involvement.

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Arora, Raj. "Consumer Involvement". International Journal of Advertising 4, n. 2 (gennaio 1985): 119–30. http://dx.doi.org/10.1080/02650487.1985.11105055.

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Sansgiry, Sujit S., Paul S. Cady e Shubhada Sansgiry. "Consumer Involvement". Health Marketing Quarterly 19, n. 1 (settembre 2001): 61–78. http://dx.doi.org/10.1300/j026v19n01_05.

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Jin e You. "Do Discounts in Ticket Prices Induce Sustainable Profit to Performing Arts Suppliers?" Sustainability 11, n. 14 (12 luglio 2019): 3829. http://dx.doi.org/10.3390/su11143829.

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： This study investigates the effect of price promotions for musicals on consumer perception of fairness toward other similar musicals and the role of consumer involvement in performing arts as a moderating variable. A threshold regression estimation which was performed using data from a survey on South Korean consumers showed a decrease in consumers’ fairness perception once they became aware of discounts on similar performing arts and, consequently, a decrease in their intent to purchase tickets at regular prices. The results also showed that the samples can be split into low- and high-involvement groups, with the effect of fairness perception on purchase intention statistically significant for both groups, however, larger for the high-involvement group; the high-involvement group is expected to consume more performing arts products than the low-involvement group. These results imply that consumer perception of unfairness regarding ticket price discounts may negatively affect the long-term profits of performing arts suppliers.

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Gordon, Sarah. "The Role of the Consumer in the Leadership and Management of Mental Health Services". Australasian Psychiatry 13, n. 4 (dicembre 2005): 362–65. http://dx.doi.org/10.1080/j.1440-1665.2005.02215.x.

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Objective: To reflect on consumer involvement in the leadership and management of mental health services through consideration of relevant policy directives, pertinent literature and current practice, and to consider the role of psychiatrists in promoting consumer involvement. Conclusions: Both Australia and New Zealand have significant policy directives in relation to consumer involvement in mental health services. The actual realization of consumer involvement within the mental health sector is extremely variable and the extent of genuine participation highly questionable, particularly in regard to leadership and management roles. It is important that the rationale for consumer involvement is continually highlighted and understood by all mental health professionals, including psychiatrists, so as to discourage the practice of including consumers solely for the sake of adhering to political policies. The attitudes of health professionals have been identified as having the most significant impact on consumer involvement. It is questionable whether the critical contribution of consumer involvement in mental health services should remain dependant on the attitudes of non-consumers within the sector. In New Zealand, a paradigm shift is occurring with consumer involvement moving from a construct of ‘participation’ to one of ‘leadership’. Psychiatristscan, and should, play a significant role in advocating for the development of mental health services in directions which support and promote consumer involvement at all levels.

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Calvo-Porral, Cristina, Sergio Rivaroli e Javier Orosa-Gonzalez. "How consumer involvement influences beer flavour preferences". International Journal of Wine Business Research 32, n. 4 (13 aprile 2020): 537–54. http://dx.doi.org/10.1108/ijwbr-10-2019-0054.

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Purpose Much of the innovation in the beer sector has focussed on flavour, resulting in a proliferation of flavoured beers. In this paper, the understanding of consumers’ flavour preferences is a relevant question for the beer industry; however, little is known whether consumer involvement influences beer flavour preferences, and the purpose of the present study is directed to shed light on this area yet under-investigated. Design/methodology/approach The research was conducted in Spain, where a total amount of 565 beer consumers were classified based on their level of involvement with beer. Data were analysed by analysis of variance, Tukey test, principal component analysis and multidimensional scaling (MDS) to examine consumers’ preferences for different beer flavours using a consumer hedonic approach based on like and dislike evaluation. Findings The findings support the existence of a homogeneous pattern in beer-flavour preferences, regardless of consumer involvement, showing a greater liking for conventional flavours. Further, highly involved consumers show a higher preference for unconventional or flamboyant beer flavours, than low or medium involved consumers. Originality/value Derived from the findings it can be stated that consumers do not accept all kinds of flavours and that their level of product involvement affects their flavour preferences.

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Rahbarian, Homa, e Fattaneh Alizadeh Meshkani. "Consumer involvement profiles: An application of consumer involvement in mobile industry". Management Science Letters 4, n. 4 (2014): 617–20. http://dx.doi.org/10.5267/j.msl.2014.2.037.

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Dahm, Maria R., Anthony Brown, Dean Martin, Maureen Williams, Brian Osborne, Jocelyne Basseal, Mary Potter et al. "Interaction and innovation: practical strategies for inclusive consumer-driven research in health services". BMJ Open 9, n. 12 (dicembre 2019): e031555. http://dx.doi.org/10.1136/bmjopen-2019-031555.

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IntroductionDespite advances in the co-creation of clinical research involving consumers in the last few decades, consumer engagement in health services research generally remains inconsistent and is too often treated as a perfunctory exercise.ObjectiveDrawing on a health services study on diagnostic test result management, communication and follow-up, we: (1) outline practical strategies used to enhance the contribution of health consumer representatives across all stages of health services research, including active involvement in prioritising objectives for data analysis and participating in data analysis and the dissemination of findings; and (2) describe the impact of continued engagement of consumers on the programme of research, the interpretation of findings and their translational potential.Key innovationsKey enabling innovations for engagement included: (1) planned opportunities for long-term consumer involvement across all stages of the research process from conception to dissemination; (2) enhanced consumer engagement capacity; (3) purposeful recruitment of appropriately trained consumers; (4) provision of support structures for active consumer involvement in research design, analysis and write-up; and (5) financial support for consumer involvement.Impact/ConclusionEnhancing consumer contribution and establishing inclusive research design requires a negotiated, interactive, meaningful and transparent process. As a collaborative approach, consumer-driven research involvement offers opportunities for new, often unexpected or unexplored perspectives to feature across the whole research process. In a move away from tokenistic consumer involvement, consumers and researchers who participated in this novel and immersive research project identified inclusive research as a powerful tool to enhance health services research and its translation into effective policy.

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Lawn, Sharon. "What researchers think of involving consumers in health research". Australian Journal of Primary Health 22, n. 6 (2016): 483. http://dx.doi.org/10.1071/py15089.

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Involving consumers in research enhances its quality and appropriateness, and is required within many research funding schemes. While the rationale for consumer involvement is understood, its implementation is unclear. The researcher investigated views of a group of Australia’s leading researchers (n=38) about the role of consumers in their research using a brief survey administered at the Australia National Health and Medical Research (NHMRC) Translation Conference in 2014. Interpretive content analysis was used for data analysis. Respondents noted the importance of consumer involvement in the planning and design of research, to ensure its relevance to the community as end-users of research outcomes. Therefore, consumers were seen as central to research translation by the respondents. Many respondents perceived empathy for the experiences of others as a fundamental researcher skill. Despite strong acknowledgement of the benefits of consumer involvement in research, gaps exist between the rhetoric and practice of consumer involvement beyond consultative roles. Power over decisions made about research processes and ownership of research are continuing barriers to greater consumer involvement in research. Structural changes to how research is funded, evaluated and reported provide a means of addressing these gaps. NHMRC leadership is needed to promote these changes.

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Brown, Kerry A., Maria Hermoso, Lada Timotijevic, Julie Barnett, Inger Therese L. Lillegaard, Irena Řehůřková, Ainhoa Larrañaga et al. "Consumer involvement in dietary guideline development: opinions from European stakeholders". Public Health Nutrition 16, n. 5 (27 novembre 2012): 769–76. http://dx.doi.org/10.1017/s1368980012005125.

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AbstractObjectiveThe involvement of consumers in the development of dietary guidelines has been promoted by national and international bodies. Yet, few best practice guidelines have been established to assist with such involvement.DesignQualitative semi-structured interviews explored stakeholders’ beliefs about consumer involvement in dietary guideline development.SettingInterviews were conducted in six European countries: the Czech Republic, Germany, Norway, Serbia, Spain and the UK.SubjectsSeventy-seven stakeholders were interviewed. Stakeholders were grouped as government, scientific advisory body, professional and academic, industry or non-government organisations. Response rate ranged from 45 % to 95 %.ResultsThematic analysis was conducted with the assistance of NVivo qualitative software. Analysis identified two main themes: (i) type of consumer involvement and (ii) pros and cons of consumer involvement. Direct consumer involvement (e.g. consumer organisations) in the decision-making process was discussed as a facilitator to guideline communication towards the end of the process. Indirect consumer involvement (e.g. consumer research data) was considered at both the beginning and the end of the process. Cons to consumer involvement included the effect of vested interests on objectivity; consumer disinterest; and complications in terms of time, finance and technical understanding. Pros related to increased credibility and trust in the process.ConclusionsStakeholders acknowledged benefits to consumer involvement during the development of dietary guidelines, but remained unclear on the advantage of direct contributions to the scientific content of guidelines. In the absence of established best practice, clarity on the type and reasons for consumer involvement would benefit all actors.

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Tesi sul tema "Consumer involvement"

Bredberg, David, e Johan Holmquist. "Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement". Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616.

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Recent research on links between dimensions of consumer-based brand equity, as well as links to consumer involvement, has shown that it is a significant predictor of purchase behavior.

The purpose of this dissertation is to explore the affect brands have on consumer involvement. We attempt to investigate how consumer-based brand equity affects the level of consumer involvement.

Based on consumer behavior theory and previous research of these areas, gathered primary data (an empirical investigation of students’ attitudes) is analyzed to gain an understanding of how the aforementioned concepts relate to each other.

The findings indicate that there are correlations between consumer-based brand equity and consumer involvement, and that there is more to investigate in this area. Suggestions for further research include a similar study with more measured variables for each dimension, and analyzing them separately instead of creating indexes.

The results of this dissertation may be useful for marketers and manufacturers of the specific products investigated, as well as products of similar nature, in order to apply focus to the attributes which consumers value most.

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Bhattacharya, Debasis. "Consumer involvement profiles:identification of antecedents and measurement". Thesis, University of North Bengal, 1999. http://hdl.handle.net/123456789/1118.

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Tabassum, Sinin, e Md Soud Al Fahad. "Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42327.

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Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. This is quantitative research in which the relationship between online reviews and consumer buying behavior will be tested. The research strategy of the study is an online survey. The sample size is 200 respondents considering confidence level 95% and confidence interval 7. Data editor IBM SPSS is used to performing the data analysis. Findings: High-low product involvement and high-low consumer expertise have an impact on the factor of online review (quality, quantity, and credibility) significantly and it affects the purchase intention of the consumer. The study created a conceptual model, which is adapted from the ELM model that considers expertise, involvement, perceived quality, quantity credibility of online consumer review and intent to purchase. This study found that the effect of review type (quality) on the intention of purchase was stronger for both experts and novice and both high-low involvement products. Depending on the level of involvement, the quantity of review on purchase intention increases but the quantity of review on the intention to purchase did not differ under both low involvement & high expertise. Again, individuals rely on source credibility when product involvement is low. But the credibility of the review did not differ on the purchase of intention under low involvement and low expertise situation. Research implications: This study applies the ELM model to measure the cognitive factor (review factor) and motivation factor (involvement and expertise) together. This study shows consumers with different levels of involvement and expertise prefer different levels of online review factors. The marketer could classify online review information into different category lines like the attribute-based review, benefit-based review, etc. and based on the analysis, the marketer can make a different plan for a different level of consumer (expert and involved consumer). Keywords: Quality, quantity, and credibility of review, Product involvement, consumer expertise, elaboration likelihood model (ELM Model).

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Ha, Young. "The influence of online visual merchandising on consumer emotions: moderating role of consumer involvement". The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1135134346.

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Ha, Young. "The influence of online visual merchandising on consumer emotions moderating role of consumer involvement /". Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1135134346.

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Walker, David. "Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets". Thesis, Cranfield University, 1994. http://hdl.handle.net/1826/3381.

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An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which shows how involvement measurement techniques can be adapted for use among frequently purchased products. Results from reliability testing and differences in the mean levels of involvement for six grocery product categories are reported. A main fieldwork phase is reported where a consumer panel was operated for four months (n=191). Data on levels of involvement, decision making and purchasing behaviour were collected from the panel using surveys and diary sheets for three product categories: newspapers, breakfast cereals and paper kitchen towels. The relationship between sources of involvement and buying behaviour was analysed using LISREL. A model of involvement is identified which suggests that brand involvement is generated by the risks associated with making a poor brand choice and the levels of pleasure associated with the product field. For newspapers, the modelling identifies a significant (but small) relationship between involvement and devotion of purchasing to a limited number of brands. This relationship was not significant in the other two product fields. Further analysis identifies four classifications of buying behaviour (habitual, loyal, switchers, and variety seekers) which helps to explain why the linear relationship is so weak. A second analysis phase is reported which examines the utility of the Extended Fishbein Model for each of the three product categories. This analysis supports the notion that decision processing is more extensive where the level of product involvement is higher. The theoretical and managerial implications of the findings are discussed. Strengths and limitations of the research design are reviewed.

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Isaacson, Jeff Ian. "The effect of personal cultural orientations on consumer decision-making styles through consumer involvement". Thesis, University of Pretoria, 2017. http://hdl.handle.net/2263/62676.

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Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a very young age, individuals are involved in consumer behaviour as an integral part of their everyday lives. From searching for, purchasing and consuming, through to evaluating and disposing of goods and services, consumer behaviour affects nearly every aspect of an individual's life. Globalisation has brought about a renewed interest in the influence of culture on consumer behaviour. Culture is viewed as the collective programming of the hands, heart and mind which distinguishes individuals or groups of individuals from each other and encompasses not only beliefs, attitudes and skills but, most importantly, a system of values. It affects all aspects of human existence within societies. Its influence is particularly apparent when considering the effect of national culture on decision-making. The influence is, however, not just limited to the national level but extends to the individual level as well. A knowledge gap currently exists in terms of understanding the relationship between individual-level culture and decision-making. Besides culture, consumer involvement also influences consumer behaviour. Considered to have a causal effect with a number of related consequences on the purchase and communication behaviours of individuals, it influences the extent or complexity of decision-making processes. However, despite the growing importance of consumer involvement as a construct that explains consumer behaviour, a further knowledge gap exists in that the relationship between individual-level culture and decision-making through consumer involvement has not been thoroughly researched. The conceptual framework adopted for the purpose of this study is based on the Antecedents-Involvement-Consequences (A-I-C) model described by Flynn and Goldsmith (1993). This model includes involvement as its central component, along with two sets of related variables, namely antecedents and consequences. In terms of this research, antecedents relates to two dimensions of national culture, namely Uncertainty Avoidance – concerns the extent to which individuals feel threatened by, and try to avoid, uncertainty – and Masculinity/Femininity – relates to the affect of biological differences on the emotional and social roles of individuals. These national culture antecedents were reconceptualised at the individual-level as Risk Aversion – concerns the reluctance of individuals to assume risk – and Ambiguity Intolerance – relates to the extent to which individuals are able to tolerate uncertainty – and as Masculinity – concerns the dominance of masculine values – and Gender Equality – relates to the extent to which the genders are perceived as being equal, respectively. Further, involvement distinguishes between different types of Consumer Involvement, both cognitive, namely Risk Involvement – concerns product risk and the relative importance or probability of this risk – and Normative Involvement – relates to the importance of a product to an individual's values – and affective, namely Situational Involvement – concerns the purchase or use of a product in a particular situation – and Enduring Involvement – relates to the importance of a product to an individual's values across all and not just specific situations. Finally, the consequences measured in this study relate to two styles of consumer decision-making associated with choosing brands, namely Brand Loyalty – an orientation towards consistently choosing the same brands – and Brand Consciousness – an orientation towards buying expensive, well-known brands. A descriptive research design was employed, consistent with the postpositivism research paradigm and deductive research adopted for the purpose of this study. The survey method entailed using online self-administered questionnaires to collect primary data. The target population encompassed adults, 21 years and older, who spoke English as either a first or second language, who resided in South Africa, and who were responsible for purchasing their own clothing. The sampling frame was an online panel which leveraged third-party applications and websites to target respondents. A final sample of 814 respondents was obtained. In addition to the analysis of descriptive data, the results of the survey research were analysed using partial least squares structural equation modelling. It is evident from the findings of the study that firstly, Consumer Involvement does not fulfil a role in the relationship between Uncertainty Avoidance, measured at the individual-level by Risk Aversion and Ambiguity Intolerance, and Brand Loyalty and Brand Consciousness. Indeed, the findings indicate that there is only a direct relationship between Risk Aversion and Brand Loyalty. Marketers should, therefore, with regard to their messaging, emphasise the mitigation of risk in terms of those product attributes that are important to risk averse consumers.
Thesis (DCom)--University of Pretoria, 2017.
Marketing Management
DCom
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Farney, Ryan M. "The Influence Exposure Has on Consumer Behavior". Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1251.

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Advertising has been around for thousands of years and has proven to be a valuable asset to company revenue. The methods used in advertising have been examined closely more recently, specifically from a psychological standpoint. The human brain reacts to advertisements in different ways. Low and high involvement advertisements stimulate the brain in the subconscious and conscious state effectively. While each of these advertising methods are useful, complex messaging techniques seem to stimulate recall more effectively than simple messaging. In the age of digital advertising, sponsors look to put new resources to use to ensure paid advertisements are doing their job. With data mining and location based services available, advertisers are getting more in touch with the consumer than ever before. The bombardment of advertising is changing the consumer’s eye for low and high involvement and the advertising industry will be forced to adjust yet again.

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Gutman, Talia Margot. "Establishing an evidence-based framework for involving patients in research about chronic kidney disease". Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/26477.

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Involving consumers (defined as patients and informal caregivers/family members) in research as more than ‘subjects’ is now globally advocated to improve the relevance, importance, and quality of research. Growing evidence in the general population and some specific disease groups continues to demonstrate the benefits of consumer involvement in research. Despite this, consumer involvement in research in chronic kidney disease (CKD) remains scarce as researchers are uncertain about approaches and often lack resources to undertake it. Patients with CKD and their families face unique challenges that may hinder their ability or willingness to be involved in research. Scant conducting, reporting and publishing of consumer involvement activities in this population limits the relevance of research to consumers and the evidence for best practice remains in its infancy. This thesis aims to summarise the existing evidence, generate new evidence to address gaps in best practice and synthesise the data to develop a practical evidence-based framework for the meaningful, impactful and sustained involvement of consumers in CKD research. The first part of this thesis (chapters 2-5) provides a comprehensive overview of the literature for consumer involvement in research and shared decision-making in published CKD research. It develops a conceptual understanding of the benefits, challenges and gaps of consumer involvement in this population, based on the literature and perspectives from consumers and health professionals. The second part of this thesis (chapters 5, 6, 7) contains applied empiric studies demonstrating and evaluating consumer involvement in research and decision-making in real world settings. The final chapter integrates the key findings and recommendations to provide a practical framework for researchers to guide best practice in involving consumers in all types of research in CKD

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Pakdeejirakul, Warangkhana, e Micheal Agosi. "A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products". Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113.

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Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions How does product involvement influence consumer decision-making styles in Generation Y of Swedish nationals for the two selected products? To what level does the model proposed by Sproles and Kendall in 1986 now apply to the modern-day Generation Y in Sweden as they decide on both of the selected products? Purpose The purpose of this research undertaking was to discover and investigate the Swedish generation Y decision-making style and examine if there is a relation between product involvement and consumer decision-making style, and also to compare the extent to which the modern-day Generation Y in Sweden correspondence between age, location and product orientation not predicted by Sproles and Kendall in 1986. Method This comparison was conducted based on contemporary primary research versus what was proposed as ideal for last three generations of consumer interest groups. A quantitative research approach was used to select the primary data and answer our research questions. Conclusion Consumer buying behavior is influenced by the policy and the mental status of the buyers. According to the respondents, consumer selection can be said to be depend on the current needs and understanding of products. The study reveals that marketing needs to incorporate the realities of prevailing demographics. Consumers tend to have a decision making process that has an emotional attachment to brand, effectiveness and the perceived outcomes.

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Libri sul tema "Consumer involvement"

Financial Services Authority (Great Britain), a cura di. Consumer involvement. London: Financial Services Authority, 1997.

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Authority, Financial Services, a cura di. Consumer involvement. London: FSA, 1997.

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Consumer involvement: Concepts and research. London: Routledge, 1994.

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Taylor, Pat. Consumer involvement in health care commissioning. Portsmouth: SSRIU, 1995.

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Consumers in the European Community Group (UK)., a cura di. Consumer involvement in standardization (com(87)617). London: CECG, 1988.

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Moore, Donal J. Mortgage buyer involvement and information search. Dublin: University College Dublin, 1995.

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Impact of consumer involvement on consumer behaviour: A case study of India. Delhi: New Century Publications, 2000.

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Dixon, Paul. A database of examples of consumer involvement in research. York: University of York, Centre for Health Economics, 2000.

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Krugman, Herbert. Consumer behavior and advertising involvement: Selected works of Herbert Krugman. New York: Routledge, 2008.

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Barnard, Sue. Directory of consumer involvement and inter-agency collaboration in audit. Portsmouth: Social Services Research and Information Unit, 1995.

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Capitoli di libri sul tema "Consumer involvement"

Funk, Daniel C., Kostas Alexandris e Heath McDonald. "Sport consumer involvement". In Sport Consumer Behaviour, 157–77. 2^a ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003092537-11.

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Hommerberg, Charlotte, e Maria Lindgren. "Involvement in Reviews". In Depicting the Consumer of Experiential Luxury, 99–121. London: Palgrave Macmillan UK, 2023. http://dx.doi.org/10.1057/978-1-137-60080-6_7.

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Sridhar, G. "Consumer involvement in product choice". In Researching Marketing Decisions, 49–67. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge India, 2019. http://dx.doi.org/10.4324/9780429203558-5.

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Hollebeek, Linda D., e Rajendra K. Srivastava. "Consumer involvement and engagement: From involvement’s elaboration likelihood to engagement’s investment propensity." In APA handbook of consumer psychology., 609–19. Washington: American Psychological Association, 2022. http://dx.doi.org/10.1037/0000262-026.

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Xue, Yanmin, e Menghui Huang. "Consumer Involvement in NPD Different Stages". In HCI in Business, Government and Organizations. Interacting with Information Systems, 128–36. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-58481-2_11.

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Samli, A. Coskun. "International Consumer Involvement in Purchase Decisions". In International Consumer Behavior in the 21st Century, 121–34. New York, NY: Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-5125-9_12.

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Marshall, Roger, Anthony Pecotich e William J. Ardrey. "Involvement as a Mediator in Consumer Judgements". In Global Perspectives in Marketing for the 21st Century, 320–23. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_95.

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Parkman, Ian David. "Where Have You Gone Involvement? A New Conceptualization of Consumer Involvement". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 22. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_14.

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Thukral, Vinod K., e William A. Mindak. "Product Involvement as a Determinant of Consumer Satisfaction". In Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference, 72–76. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16973-6_15.

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Ngugi, Isaac K., Helen O'Sullivan e Hanaa Osman. "Consumer motivation and involvement in food and drink." In Consumer behaviour in food and healthy lifestyles: a global perspective, 64–77. Wallingford: CABI, 2020. http://dx.doi.org/10.1079/9781786392879.0064.

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Atti di convegni sul tema "Consumer involvement"

Pop, Ștefana, Corina Pelau, Ioana Ciofu e Giulia Kondort. "Factors Predicting Consumer-AI Interactions". In 9th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2023. http://dx.doi.org/10.24818/basiq/2023/09/068.

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The involvement of Artificial intelligence (AI) in the everyday life of consumers has important implications on the way consumer and AI interact. AI and robots can have different roles in the interaction with consumers, from simple transactional exchange relationships to more complex empathetic ones. The present research focuses in finding the constructs that affect these consumer-AI relationships, by analyzing acceptance, trust, interaction quality, empathy, attachment, anthropomorphism, self-disclosing behavior, loyalty. Based on literature review, we focused on pointing out the factors that predict and affect consumerAI interactions. In the first part of the paper the role of trust was analyzed, while in the last part we focused in defining the way in which attachment and gender characteristics affect the relationship between consumer and AI. Our research shows that there are different types of relationships depending on the context, depending on trust, attachment, empathy, loyalty and gender characteristics. These results have important implications in the way robots and AI will be integrated in the shopping experience of consumer. Depending on the closeness of the relationship between consumer-AI, there will be different activities and roles that the AI will take over. For this reason, it is important to understand all facets of this relationship in order to implement it in an optimal way.

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Solanki, Jay, Sandeep Prabhu, Saif Issa e Mohammed Yousif Oudah Al-Muttar. "Analysis of social media marketing on consumer involvement". In PROCEEDINGS OF THE 15TH INTERNATIONAL CONFERENCE ON X-RAY MICROSCOPY – XRM2022. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0171146.

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Garasová, Petra, e Ľubica Knošková. "Consumer Involvement in Design Process through Social Networks". In The 20th International Joint Conference: Central and Eastern Europe in the Changing Business Environment. Prague University of Economics and Business, Oeconomica Publishing House, 2020. http://dx.doi.org/10.18267/pr.2020.cer.2395.8.

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Cane, Renate, e Kristine Blumfelde-Rutka. "The importance of communication in behavioural change for consumer involvement in the context of bio waste sorting in Latvia". In 23th International Scientific Conference. “Economic Science for Rural Development 2023”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2023. http://dx.doi.org/10.22616/esrd.2023.57.004.

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Within the framework of the European Green Deal, a circular economy is ensured, which is defined as a sustainable development model that preserves the value of products, materials and resources in the economy as much as possible. Waste sorting is of great importance in this process, as it enables rational management of resources and the return to circulation of already used products, which become raw materials for the production of other products. The proportion of unsorted waste in Latvia is higher than in other European countries, and the shared waste collection system operates with certain problems. In particular, this applies to the collection and management of bio-waste, which is currently one of the weakest sectors in the industry, despite the fact that the Landfill Directive of the European Parliament and the Council stipulates that a separate collection system for bio-waste must be in place by the end of 2023. In the event that the system of separate collection of biological waste is not organized during this period, sanctions may be applied to Latvia. Therefore, it is urgent to understand how to change consumer behaviour and increase involvement in waste sorting as the amount of waste increases, what opportunities and responsibilities exist for the organizations and consumers involved in this process. In this research, the study of consumer behaviour changes and their causes is analysed in the context of public communication and its opportunities. The aim of the article is to assess the importance of communication in encouraging changes in consumer behaviour in waste sorting in Latvia, especially in the bio-waste segment. In order to achieve the goal, an analysis of literature and documents was carried out on consumer behaviour, factors influencing it, consumer habits and communication possibilities for changing them. Consumer involvement and habits in biowaste sorting were investigated through a secondary analysis of previous relevant studies. In order to characterize the communication of waste management companies about waste sorting, a content analysis was carried out. In order to assess the current communication about waste management and sorting and its impact on consumer behaviour, interviews were conducted with communication experts. In general, it can be concluded that the waste management industry in Latvia is fragmented, which promotes competition between companies. However, each waste managing company has different waste sorting systems and other rules, which are not clearly explained to consumers, this communication is general and is not formed on a strategic basis, and in does not contribute to changes in consumer behaviour and an increase in waste sorting.

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Toya, Keiko. "Consumer Acceptance for Using Personal Data". In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002283.

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Research backgroundDigitalization has been accelerating by the COVID-19 pandemic. Some service fields are offered only via the face-to-face selling channel before starting using the remote channel. The proper use of customers' data, such as their lifestyles, preferences, and behavior history, makes these services more valuable for both customers and companies. However, currently the data utilization infrastructure, law and consumers’ knowledge is not established enough.HypothesesThis study aims to clarify the structure of consumer acceptance for their data usage by a survey in the medical fields. We verified the three hypotheses by using the conjoint analysis. H1. If people have a high knowledge and involvement in personal data, they use the Central route for no PD disclosure from their own devices. H2. If people have a high knowledge and involvement in medical care, they use the Central route for the benefits of personal data usage. It means better recommendations of clinics or hospitals.H3. If people have a high knowledge and involvement in PD or Medical Care, they use the central route for the trustworthiness of an AI application’s developer. It is related to both risk and benefit, which means No PD disclosure and recommendations. For conjoint analysis, we put the 3 attributes and the two levels. Level 1 represents the central route, and level 2 represents the peripheral route. Attribute1’s level1 explains the technology limiting PD use just inside their smartphones. Attribute1’s level2 explains that large companies highly evaluate and use this technology. Result of analysis and discussionWe made segments by PD and Medical knowledge and involvement into four segments. Segment 1 is high PD and high Medical Care, segment 2 is high PD - low medical care, segment 3 is low-high, segment 4 is low-low. All 4 segments place the highest emphasis on attribute 1, no personal data disclosure from their own devices. Look at the graph, the blue bar shows it. As for the direction of the preference, the central route is preferred by All 4 settlements, but it is more strongly preferred by HH and HL, those are the segments more interested in PD. There is no difference in the other two attributes.Regarding to the understanding of the explanation of attributes, no PD disclosure and recommendation, the segments that were more interested in medical care segments show a higher understanding. The segment HL, which is the most sensitive to the PD, shows the highest level of understanding of the trustworthiness of the AI application’s developer. Since many such application developers are small start-ups, it is difficult to determine their trustworthiness. That’s why this segment, which is sensitive and more skeptical to AI applications, has a higher understanding of this aspect. FindingsAll segments are weighted toward no PD disclosure, and prefer the central route for this attribute. The higher the knowledge and involvement in PD, the more the central route is preferred. The benefit concern segment understands the no PD discloser and recommendation. The PD sensitive segment understands the trustworthiness of companies.

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Garasová, Petra. "MARKETING ON SOCIAL MEDIA AND CONSUMER INVOLVEMENT IN DESIGN PROCESS". In 16th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2020. http://dx.doi.org/10.7441/dokbat.2020.14.

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Yang, Ruo, Yongzhong Yang, Shafi Mohsin e Yunyan Tang. "Advertising Wearout and Loyalty: The Moderating Role of Consumer Involvement". In Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China. EAI, 2024. http://dx.doi.org/10.4108/eai.8-12-2023.2344709.

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Cheung, Christy M. K., Bo Xiao e Ivy L. B. Liu. "The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions: The Moderating Role of Consumer Expertise and Consumer Involvement". In 2012 45th Hawaii International Conference on System Sciences (HICSS). IEEE, 2012. http://dx.doi.org/10.1109/hicss.2012.570.

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Lee, Hanna, Yingjiao Xu e Anne Porterfield. "Consumer Adoption of Virtual Fitting Rooms (VFRs): A perspective of Past Experience, Fashion Involvement, and Shopping Involvement". In Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15744.

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Liu, Ming Te, e Pi Chu Wu. "The Influence of Introduction Strategies for Product Upgrades on Consumer Involvement and Purchasing Decisions". In 2014 International Symposium on Computer, Consumer and Control (IS3C). IEEE, 2014. http://dx.doi.org/10.1109/is3c.2014.229.

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Rapporti di organizzazioni sul tema "Consumer involvement"

Herrera, Cristian. What are the impacts of consumer involvement in developing healthcare policy, research and patient information material? SUPPORT, 2017. http://dx.doi.org/10.30846/170106.

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The importance of consumer involvement in healthcare is widely recognised. Through consultations to elicit views or through collaborative processes, consumers may be involved in developing healthcare policy and research, clinical practice guidelines and patient information material. Consultations can be single or repeated events, and their scale can be large or small. They can involve debate amongst individuals or groups of consumers; and groups can be convened especially for the consultation process or be established by consumer organisations themselves. Consultations can also be organised in different forums and different types of media can be used.

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Kinley, Tammy R., Bharath M. Josiam e Kirti Dutta. The Indian Consumer Experience: Shopping Behavior and the Involvement Construct. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-935.

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Min, Seoha, Angella J. Kim e Juanjuan Wu. The Relationship between Consumer Characteristics and Online Co-design Involvement. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-519.

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Bhaduri, Gargi, e Nancy Stanforth. Branding Absolute Luxury: Influence of Cues, Consumer Involvement and Knowledge on Price. Ames: Iowa State University, Digital Repository, novembre 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1327.

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Kang, Jiyun, Pauline Sullivan e Ann DuPont. Filling the Attitude-Behavior Gap in Sustainable Consumption: The Role of Consumer Involvement and Shopping Enjoyment. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-501.

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Ma, Yoon Jin, e Minsun Lee. Male Consumers' Socially Responsible Consumption by Product Category and Involvement. Ames: Iowa State University, Digital Repository, novembre 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1557.

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Sela, Shlomo, e Michael McClelland. Investigation of a new mechanism of desiccation-stress tolerance in Salmonella. United States Department of Agriculture, gennaio 2013. http://dx.doi.org/10.32747/2013.7598155.bard.

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Low-moisture foods (LMF) are increasingly involved in foodborne illness. While bacteria cannot grow in LMF due to the low water content, pathogens such as Salmonella can still survive in dry foods and pose health risks to consumer. We recently found that Salmonella secretes a proteinaceous compound during desiccation, which we identified as OsmY, an osmotic stress response protein of 177 amino acids. To elucidate the role of OsmY in conferring tolerance against desiccation and other stresses in Salmonella entericaserovarTyphimurium (STm), our specific objectives were: (1) Characterize the involvement of OsmY in desiccation tolerance; (2) Perform structure-function analysis of OsmY; (3) Study OsmY expression under various growth- and environmental conditions of relevance to agriculture; (4) Examine the involvement of OsmY in response to other stresses of relevance to agriculture; and (5) Elucidate regulatory pathways involved in controlling osmY expression. We demonstrated that an osmY-mutant strain is impaired in both desiccation tolerance (DT) and in long-term persistence during cold storage (LTP). Genetic complementation and addition of a recombinantOsmY (rOsmY) restored the mutant survival back to that of the wild type (wt). To analyze the function of specific domains we have generated a recombinantOsmY (rOsmY) protein. A dose-response DT study showed that rOsmY has the highest protection at a concentration of 0.5 nM. This effect was protein- specific as a comparable amount of bovine serum albumin, an unrelated protein, had a three-time lower protection level. Further characterization of OsmY revealed that the protein has a surfactant activity and is involved in swarming motility. OsmY was shown to facilitate biofilm formation during dehydration but not during bacterial growth under optimal growth conditions. This finding suggests that expression and secretion of OsmY under stress conditions was potentially associated with facilitating biofilm production. OsmY contains two conserved BON domains. To better understand the role of the BON sites in OsmY-mediated dehydration tolerance, we have generated two additional rOsmY constructs, lacking either BON1 or BON2 sites. BON1-minus (but not BON2) protein has decreased dehydration tolerance compared to intact rOsmY, suggesting that BON1 is required for maximal OsmY-mediated activity. Addition of BON1-peptide at concentration below 0.4 µM did not affect STm survival. Interestingly, a toxic effect of BON1 peptide was observed in concentration as low as 0.4 µM. Higher concentrations resulted in complete abrogation of the rOsmY effect, supporting the notion that BON-mediated interaction is essential for rOsmY activity. We performed extensive analysis of RNA expression of STm undergoing desiccation after exponential and stationary growth, identifying all categories of genes that are differentially expressed during this process. We also performed massively in-parallel screening of all genes in which mutation caused changes in fitness during drying, identifying over 400 such genes, which are now undergoing confirmation. As expected OsmY is one of these genes. In conclusion, this is the first study to identify that OsmY protein secreted during dehydration contributes to desiccation tolerance in Salmonella by facilitating dehydration- mediated biofilm formation. Expression of OsmY also enhances swarming motility, apparently through its surfactant activity. The BON1 domain is required for full OsmY activity, demonstrating a potential intervention to reduce pathogen survival in food processing. Expression and fitness screens have begun to elucidate the processes of desiccation, with the potential to uncover additional specific targets for efforts to mitigate pathogen survival in desiccation.

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Meyers, Beth. The role of cause involvement, attitude toward cause-related marketing and perceived motivations in predicting consumers’ intentions to participate in a CRM campaign. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-948.

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Lee, Jaeil, e Mi-Young Choi. Cross-cultural study of obesity regarding socio-cultural attitudes on appearance involvement and appearance management behaviors through clothing: 20s-30s female plus-size consumers. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-939.

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Bartlem, Kate, Caitlin Fehily, Olivia Wynne, Lauren Gibson, Simone Lodge, Tara Clinton-McHarg, Julia Dray, Jenny Bowman, Luke Wolfenden e John Wiggers. Initiatives to improve physical health for people in community-based mental health programs. The Sax Institute, agosto 2020. http://dx.doi.org/10.57022/conj2912.

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This Evidence Check commissioned by NSW Ministry of Health aimed to evaluate delivery of physical health interventions for people living with a mental illness, delivered though community mental health programs. The review found that sufficient evidence exists to support a number of interventions, with further evaluation; and identified and describes key characteristics for effectiveness such as duration of the intervention and mode of delivery (e.g. face-to-face or telephone, group or individual). The supported interventions and/or actions included: multi-strategy lifestyle behaviour change interventions; care delivery models including peer-led self-management and staff delivered interventions; integration of new physical health care models or initiatives; referral to other services (e.g. telephone Quitline); assessing barriers and enablers prior to implementation; and the involvement of peer workers and consumers in design and delivery.

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