Bibliografie tematiche / Consumer behaviour

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Letteratura scientifica selezionata sul tema "Consumer behaviour"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 17 luglio 2024

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Articoli di riviste sul tema "Consumer behaviour"

Attreya, Bhawna. "Consumer Buying Behaviour". Journal of Advances and Scholarly Researches in Allied Education 15, n. 9 (1 ottobre 2018): 1–4. http://dx.doi.org/10.29070/15/57885.

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Stávková, J., L. Stejskal e Z. Toufarová. "Factors influencing consumer behaviour". Agricultural Economics (Zemědělská ekonomika) 54, No. 6 (24 giugno 2008): 276–84. http://dx.doi.org/10.17221/283-agricecon.

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The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. Consumption expenditures are purposefully subdivided according to the classification made by the Statistical Office of the European Communities. The performed survey showed that the most important factors biasing purchases of all commodity groups are products’ characteristics and the perceived quality. Together with these goes the factor price, nevertheless for example for the commodity group health price did not appear in the scale of the perceived importance at all. Factor necessity of need proved to be significant for decision making about the purchase of all commodities with the exception of alcoholic drinks and tobacco and recreation. Former experience compared to that is not crucial for clothing and footwear and housing equipment and contents. For alcoholic drinks and tobacco, there has notably approved also the factor brand. These analyses enable disclosure of rules of consumer decision making and thereby definition which factors for individual commodities should be targeted by the help of the marketing doyens or where the gradual changes should be achieved.

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Tassell, Catriona, e Marco Aurisicchio. "PREVENTING THE OVERCONSUMPTION AND DISPOSAL OF REFILL AT HOME FAST-MOVING CONSUMER GOODS – INTERVENTIONS THAT SUPPORT CIRCULAR CONSUMER JOURNEYS". Proceedings of the Design Society 3 (19 giugno 2023): 2935–44. http://dx.doi.org/10.1017/pds.2023.294.

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AbstractContext and problem: Reuse is positioned as a strategy capable of countering single-use overconsumption and disposal. For refill at home FMCGs, consumers are responsible for carrying out behaviours that enable this, such as keeping and using products for a prolonged period. However, it is not known if consumers actually fulfil these responsibilities. Aim: This research aims to understand the extent to which consumer reuse behaviours supports the intended reduction in impact and, if not, consider how best to improve it. Method: In-depth interviews with 15 consumers were conducted where the behaviour chain method was used to map resource journeys for 31 refill at home offerings. Results: Five models of consumer behaviour increased the impact of reuse. The critical moments which led consumers to carry out these behaviours were identified, uncovering intervention areas. Conclusions: The behaviour models and critical moments offer a first attempt to systematically analyse how and where actual consumer behaviour can increase the impact of refill at home FMCGs. The results call for focussed interventions across the consumer journey that support reuse components as part of a system.

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Sukmawati, Mia Dana, I. Gusti Ngurah Joko Adinegara, Yeyen Komalasari e Christimulia Purnama Trimurti. "Analysis of the Influence of Prices and Promotions on Consumer Behavior in Decision Making for Study Program Selection at Universitas Dhyana Pura". Eastasouth Management and Business 2, n. 03 (31 maggio 2024): 338–46. http://dx.doi.org/10.58812/esmb.v2i03.267.

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The study aims to analyze the influence of prices and promotions on consumer behaviour, and how consumers' behaviours influence consumer decisions in decision making choosing a study program at Universitas Dhyana Pura. The research methods used in this research are quantitative methods and associative research designs. The total sample in this study was 97 respondents. Data collection techniques are questionnaires, observations and interviews (Path analysis). Research results show that prices and promotions have a significant and positive influence on consumer behavior. Prices also have a significant positive influence on decision-making for the selection of study programmes at Universitas Dhyana Pura. Promotions have a positive but non-significant impact on the choice of study programme decisions at the University. In addition, prices and promotions have a positive and significant influence on the decision to choose a course of study through consumer behavior mediation, which suggests that competitive pricing strategies and effective promotions can influence consumers' behaviour in choosing a course at Universitas Dhyana Pura.

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TRIPATHI, ANAND RAJ. "CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, n. 04 (2 maggio 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32520.

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According to the findings of this study, the preferences of consumers about the quality of fast-moving consumer goods (FMCGs) that they purchase are a significant element that influences brand purchases. The primary purpose of this research is to discover the factors that influence the purchasing behavior of fast-moving consumer goods (FMCG) products among the individuals who participated in the study. As time goes on, the processes that are involved in developing and promoting the brand of a firm that deals in fast-moving consumer items are becoming an increasingly important part of everyday life. Customers are constantly inundated with an excessive number of businesses with which they must contend. The "four Ps" of marketing—price, packaging, promotion, and purity—along with well-known names in the industry and premium products were the factors that made this a realization. According to the findings of the research, when consumers are about to make a purchase decision, they give the most weight to their familiarity with the brand as well as the quality of the goods. These items are consumed by people of all different races and ethnicities, even in more rural locations where name brands are extensively offered. Also, a significant amount of their financial resources is invested in these things. It is common knowledge that the majority of consumers prefer to do business with well-known companies that they are already familiar with, whether this preference is based on personal experience or advertising. The findings of this study also suggest that customers continue to maintain their views and behaviors with regard to fast-moving consumer goods (FMCG) brands, even when they are dissatisfied with or uninterested in specific products. The company was able to improve the reputation of its brand among clients, despite the fact that it was subjected to a number of criticisms. Key Words: FMCG, Brand, Consumer Behaviour, buying behaviour, customer satisfaction, consumer awareness.

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Mrs. S. Sailaja. "Effect of Online Advertising on Consumer Buying Behavior". International Research Journal on Advanced Engineering and Management (IRJAEM) 2, n. 03 (18 marzo 2024): 419–22. http://dx.doi.org/10.47392/irjaem.2024.0058.

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The present research report is focused on measuring the impact of online advertising on consumer buying behavior, which increases the consumers' intentions towards the product and buying behaviours. The purchasing behaviour is strongly influenced by the icon of the product which is made by the promoters. The primary data are collected through questionnaires and secondary data were collected through internet. To study the buying behaviour of consumers a sample of 50 respondents was taken, out of which The sampling method we use is random sampling method. The written report that online advertisement has always a great impact on the buying trends or purchasing behaviour of the consumers. At the same period ROI of the produce and best are also acknowledged with their significant impact on buying behaviour of consumers. Likewise, to some extent the online celebrity endorsement also substances in the purchasing behaviour. Thus, the study concludes that the helpful to know buying behaviour of the purchaser based on the online advertisement, which improves the reliability of consumers towards brand and online advertising modes which helps in progressing of the products.

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Rehman, Waiza, e Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions". Abasyn Journal of Social Sciences, Volume 14 issue 1 (30 giugno 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.

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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior

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Tripathi, Dolly. "Understanding Consumer Behaviour in Online Holiday Shopping: Insights from Indian Consumers". International Journal of Science and Research (IJSR) 12, n. 8 (5 agosto 2023): 2454–60. http://dx.doi.org/10.21275/sr23827182731.

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Mesić, Željka, Marija Mavračić, Lucija Blašković e Marina Tomić Maksan. "IMPACT OF THE WORK MODEL ON FOOD CONSUMER BEHAVIOUR DURING THE COVID -19 PANDEMIC". Ekonomska misao i praksa 33, n. 1 (giugno 2024): 177–96. http://dx.doi.org/10.17818/emip/2024/1.9.

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The COVID-19 pandemic has affected all aspects of people's lives around the world. Restrictions on movement and social distancing have influenced consumer behavior and the emergence of various consumer trends, one of the most important of which is working from home. The main objectives of this study are (1) to identify changes in consumer behaviour in the purchase, preparation and consumption of food during the COVID-19 pandemic, (2) to investigate the impact of the work model on food consumer behaviour during the COVID-19 pandemic. An online survey was conducted among a convenient sample of 625 respondents in the Republic of Croatia. The food categories in which consumption increased the most were flour, vegetables, and fruits, while the greatest decrease was in alcoholic beverages and in the category of sweets and salty snacks. The study confirms that work model during the COVID -19 pandemic influenced some aspects of food consumer behavior. Consumers who worked from home were more inclined to go to the grocery store less often, they tended to make more planned purchases, buy larger quantities of food and stocked up on food; they also placed more importance on the time available for food preparation compared to consumers who worked in the office. The findings suggest that uncertainty and exposure to risk have shaped the way consumers buy food, prepare, and consume food, but only with time will we be able to determine which changes in consumers are temporary and which persist over the long term.

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Grębowiec, Mariusz, e Anna Korytkowska. "CONSUMER BEHAVIOUR ON THE DAIRY PRODUCTS MARKET". Annals of the Polish Association of Agricultural and Agribusiness Economists XIX, n. 4 (10 ottobre 2017): 79–85. http://dx.doi.org/10.5604/01.3001.0010.5168.

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The aim of the study was to analyze consumer behaviour on the dairy products market. Basing on available literature issues related to consumers, conditions of purchase of food products and milk and milk products market in Poland were presented. In the practical part of the thesis was carried out a survey regarding consumer behaviuor on the dairy products market in group of 200 random persons and results of the study were presented. Milk and milk products are commonly consumed by respondents and decisions about their purchase are usually made in a routine manner. Their consumption by the respondents is affected by the possibility of direct consumption and habit. The main determinants of the purchase these products have been the sensory impressions and expiry date and the high price was barrier.

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Tesi sul tema "Consumer behaviour"

Martínez, Bárbara, e Sara Pérez. "Consumer Behaviour". Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1595.

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The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.

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Westberg, Kathleen J., e n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion". Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.

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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion". Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.

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Lourenço, Jacqueline Areal. "Children consumer behaviour field lab: the Nestum consumer". Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10285.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
The goal of this work project is to help Nestum understand its consumers as to better comprehend the needs, tastes and routines of the target consumer, children with ages between 6 and 10. Knowing one's consumers is vital to stay relevant and also understand how to innovate and differentiate in a day and age where private labels are increasingly becoming consumed which has a negative impact on brands such as Nestum. Additionally with the ever more diverse and connected worlds, cultures and habits are being changed which affect how, when and what products are consumed. In conclusion, the main goal of this work project is to understand what children are eating, what are their routines and habits as to help Nestum remain relevant as a brand with a strong cultural attachment in Portugal.

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Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers". Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.

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Despite the popularity of consumers‘ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviour is the Behavioural Perspective Model (BPM). A key insight of the BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. The aim of the research is to interpret consumer environmental behaviour across different situations in a systematic way by using the BPM. Due to the exploratory nature of the study, a mixed method approach was used among Cardiff consumers. The first study involved standardized open-ended interviews (N=30). Panel experts were also invited to take part in the BPM Contingency Definition Test. The second studies were conducted via survey (N=200), which provided data on 1,600 consumer situations. The findings from the consumers‘ verbal responses to descriptions of eight consumer environmental situations confirm the predictions raised by the BPM interpretation of consumer choice. Mehrabian and Russell‘s affective (Pleasure, Arousal, Dominance) and behavioural variables (Approach and Avoidance) showed significant main effects. The one-way ANOVA and Tukey‘s HSD analysis provide support for the patterns of the affective and behavioural variables for the BPM contingencies categories. Furthermore, the actual differences in the variables means scores of the groups were large (eta squared = between 0.1 and 0.4). The discriminant analysis justified the predicted capability of the BPM. Two-way interaction effects between affective variables were also identified. In summary, this study shows that the application of the model is not only empirically limited to familiar themes of consumer research but also applicable to different consumer environmental behaviours.

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Whiting, Philip. "Can Changes to Product Behaviour Alter Consumer Behaviour?" Thesis, Griffith University, 2014. http://hdl.handle.net/10072/366234.

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Is it possible to alter the nature of consumer behaviour towards social responsibility and desirable sustainable products through the design of the “behaviour” of consumer-based -products using an ontological design process? That is using styling or a look and feel design methodology that was originally developed during the 1940’s with the advent of Industrial Design in the United States of America to counter under-consumption. The look & feel of a product provides a perceived expectation with regards to what the ‘product’ does and its meaning, that is to say we have certain expectations when we first view a product, beyond simply being aesthetic and pleasing to the eye. The sophistication of the service based design industry today to create desirable products is greater than ever, however these ‘throw away products’ has created an attitude of a ‘throw-away’ consumer society at the same time. The hypothesis is that product behaviour is related to product performance or the ability of a designed product to do what it is supposed to do, including its ease of use, intuitiveness, the reliability and quality of the product and the materials from which it is constructed. In addition what the design of a product as shape and form means to the consumer on different levels. Product behaviour is also about meaning, social and otherwise and functions at a much deeper level than that of superficial two-dimensional graphic branding as used for marketing and advertising. This is called three-dimensional branding or coding, where product behaviour is not simply restricted to its actual performance, but also has a direct influence upon the consumer response to product in terms of desire, need and want. Can the design of product and product behaviour be redeployed to address the crisis in over-consumption?
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Queensland College of Art
Arts, Education and Law
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Hasslinger, Anders, Selma Hodzic e Claudio Opazo. "Consumer Behaviour in Online Shopping". Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.

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The Internet has developed into a new distribution channel and online

transactions are rapidly increasing. This has created a need to understand how

the consumer perceives online purchases.

The purpose of this dissertation was to examine if there are any particular

factors that influence the online consumer. Primary data was collected through

a survey that was conducted on students at the University of Kristianstad.

Price, Trust and Convenience were identified as important factors. Price was

considered to be the most important factor for a majority of the students.

Furthermore, three segments were identified, High Spenders, Price Easers and

Bargain Seekers. Through these segments we found a variation of the different

factors importance and established implications for online book stores.

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Jeub, Lucas G. S. "Networks, communities, and consumer behaviour". Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:15a20771-8844-4b01-b187-0b8d411bc457.

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Networks are an abstract representation of connections (the "edges") between entities (the "nodes"). One can represent many different types of data in this way, including many social, biological, technological and physical systems. Examples we discuss in this thesis include networks of friendship ties between individuals on Facebook, coauthorship networks between scientists, and similarities in voting patterns between members of the US Congress. Analysing intermediate-sized (or "meso-scale") features often reveals insights about a network's structure and function. A particular type of meso-scale feature are "communities", where one typically thinks of a community as a set of nodes that is particularly "well-connected" internally but has "few" connections to other nodes in a network. A complementary interpretation of a community is as a set of nodes that "trap" a diffusion-like dynamical process for a "long" time. Based on this dynamical interpretation, we investigate "size-resolved community structure" in networks by identifying bottlenecks of locally-biased dynamical processes that start at seed sets of nodes. By sampling many different local communities for different seeds and different strengths of the locality bias of the dynamical process, we obtain a picture of the way communities at different size scales compare in a network. This "size-resolved community structure" provides a signature of community structure in a network and its qualitative features are related to the way local communities combine to form the larger scale structure of a network. For many data sets, ordinary networks are not sufficient to represent the detailed connectivity patterns. For example, connections often evolve over time and one may have different types of connections between the same entities. Multilayer networks provide a framework to represent these different types of situations. The perspective of communities as bottlenecks to dynamical processes extends in a natural way to multilayer networks and we use it to illustrate that two types of random walk on a multilayer network that have been used as the basis for identifying communities in a multilayer network correspond to very different notions of what it means for a set of nodes to be a good multilayer community. This exemplifies the need for multilayer benchmark networks with known community structure to compare the ability of different methods to identify intuitive community structure. We propose a method for generating benchmark networks with general multilayer structure and use it as the basis for a preliminary comparison of different multilayer community detection methods. Finally, we use multilayer community detection to analyse survey data about people's perception of their hair. One key advantage of this type of data compared to most traditional network data sets is that we have a large number of potential explanatory variables that we can use to interpret the results of identifying communities which allows us to identify some potentially interesting hypothesis.

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Dizdarevic, Goran. "Data Fusion for Consumer Behaviour". Thesis, KTH, Matematisk statistik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209247.

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This thesis analyses different methods of data fusion by fitting a chosen number of statistical models to empirical consumer data and evaluating their performance in terms of a selection of performance measures. The main purpose of the models is to predict business related consumer variables. Conventional methods such as decision trees, linear model and K-nearest neighbor have been suggested as well as single-layered neural networks and the naive Bayesian classifier. Furthermore, ensemble methods for both classification and regression have been investigated by minimizing the cross-entropy and RMSE of predicted outcomes using the iterative non-linear BFGS optimization algorithm. Time consumption of the models and methods for feature selection are also discussed in this thesis. Data regarding consumer drinking habits, transaction and purchase history and social demographic background is provided by Nepa. Evaluation of the performance measures indicate that the naive Bayesian classifier predicts consumer drinking habits most accurately whereas the random forest, although the most time consuming, is preferred when classifying the Consumer Satisfaction Index (CSI). Regression of CSI yield similar performance to all models. Moreover, the ensemble methods increased the prediction accuracy slightly in addition to increasing the time consumption.
I den här uppsatsen undersöks olika metoder för data fusion genom att anpassa ett antal statistiska modeller till empirisk konsument data och evaluera modellernas prestationsnivå med avseende på ett antal statistiska mått. Syftet för modellerna är att prediktera affärsrelaterade konsumentvariabler. I denna rapport har konventionella metoder såsom beslutsträd, linjära modeller och metoden med de närmsta grannarna föreslagits samt enkelskiktade neurala nätverk och den naiva bayesianska klassificeraren. Vidare har även ensemble metoder för både klassificeringar och regressioner undersökts genom att minimera korsentropin och RMSE av predikterade utfall med den iterativa icke-linjära optimeringsalgoritmen BFGS. Tidskonsumtion för modellerna och metoder för selektion av prediktorer har också diskuterats i rapporten. Data gällande konsumenternas alkoholvanor, transaktion- och köphistorik samt social demografiska bakgrund har försetts av Nepa. Evaluering av prestationsmåtten visar att den naiva bayesianska klassificeraren ger de mest precisa prediktionerna av konsumenternas driksvanor medan random forest, fastän den mest tidskrävande, är föredragen vid klassifiering av Nöjd Kund Index (NKI). Regression av NKI resulterade i likartad prestations nivå för samtliga modeller. Ensemble-metoderna gav en lätt ökning av prediceringsprecision samt en ökad tidskonsumtion.

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Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study". Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.

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Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists. For example, increased consumer and credit card debt, shrinking saving rates, increased number of consumers filing for bankruptcy, lower levels of life satisfaction and the depletion of natural resources are reported to be emanating from the increasing levels of materialism in societies. It is thus important to investigate the factors that can be implicated for the growth of materialism. Most of the studies attempt to explain materialism at a given point in time in isolation of the events people have experienced in their early life or childhood. Realizing that this practice is a shortcoming in consumer research, there is a call that consumer behaviour, such as materialism, be studied as a function of past life experiences using the life-course approach. While few studies have applied this approach to understanding materialism, little is known about the psychological processes that link childhood family structure to materialism. It is against this background that this study used the life-course approach to study how childhood family structure affects materialism through psychological processes of perceived family resources (tangible and intangible), perceived stress from the disruptive family events, and money attitudes of Generation Y South Africans. The study also assessed the moderating role of money attitudes on the relationship between childhood family experiences and materialism. Money attitude dimensions of status, achievement, worry, security and budget were introduced to broaden the life-course study of materialism because they are reported to begin in childhood, to remain in adulthood and they function in the background of every behavioural intention and action. Generation Y (commonly reported to be born between 1977 and 1994) were the subject of this study, because the literature reviewed revealed that these emerging consumers are not only numerous (about 30 percent of South Africans are Generation Y), have considerable influence and spending power, but most have been raised in disrupted single-parent/income families. With reports from family sociologists on the outcomes of divorce and single-parenthood (for example, stress, inadequate family resources, and low self-esteem) questions were raised as to how these outcomes would affect Generation Y money attitudes and materialistic values. Ten hypotheses were formulated to empirically answer the research questions. Using quantitative methodologies based on the nature of the research questions and problems, data were collected through online questionnaire from 826 business undergraduate students from the Nelson Mandela Metropolitan and Western Cape Universities. University-aged respondents were appropriate for this study since they are ideally suited to remember their past family circumstances and must have already formed consumption habits, attitudes and values at their age. The first research problem was to evaluate how two of the life-course theoretical perspectives (i.e., family resources and stress) selected for this study would explain the materialistic values of Generation Y South Africans raised in non-intact (did not live with both biological parents before 18th birthday) and intact (lived with both biological parents before 18th birthday) family structures through the money attitudes adopted. The results showed that even though a significant difference in perceived family resources (both tangible and intangible) and stress was found between subjects raised in non-intact (or disrupted) and intact families, the difference in materialism as a whole was not significant. In terms of the three materialistic values of success, happiness and centrality, subjects raised in disrupted families significantly scored higher in the happiness dimension. For the money attitude dimensions of status, achievement, worry, budget and security they significantly scored higher in the worry money attitude. Results of the correlation analyses showed that perceived decrease in tangible (food, clothing and pocket money) family resources was a childhood factor that affected later worry money attitude to significantly and positively influence all of the three materialistic values. Perceived decreases in intangible family resources (for example, love and emotional support) negatively affected the symbolic money attitudes of status and worry, which in turn, positively affected only the happiness dimension of materialism. Perceived increase in stress positively affected all of the symbolic money attitudes of status, worry and achievement. These, in turn, positively influenced only the success and happiness materialistic values. The second research problem was based on an assessment of the moderating role of money attitudes on the childhood family experiences to materialism relationship. Using hierarchical regression analyses, it was found that only the achievement and worry money attitude dimensions moderated the family resources to materialism relationship. This means that when subjects hold higher worry and achievement money attitudes, an increase in family resources (tangible and intangible) will have less effect in reducing materialistic tendencies. For the stress to materialism relationship, only the worry money attitude dimension had a moderating effect, meaning that when higher worry money attitude is held, an increase in stress from family disruptions would have a greater effect in increasing materialistic tendencies. None of the five money attitude dimensions did, however, moderate the childhood family structure to materialism relationship. The results of this study do not only have theoretical implications, but also provide valuable information to consumer-interest groups, banks and retailers, especially in terms of the money attitudes of Generation Y consumers in South Africa.

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Più fonti

Libri sul tema "Consumer behaviour"

Changing consumer behaviour. London: Cassell, 1992.

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Noel, Hayden. Consumer behaviour. Lausanne, Switzerland: AVA Academia, 2009.

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1965-, Jamal Ahmad, e Foxall G. R, a cura di. Consumer behaviour. 2^a ed. Hoboken, NJ: Wiley, 2009.

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1965-, Jamal Ahmad, e Foxall G. R, a cura di. Consumer behaviour. Hoboken, NJ: John Wiley & Sons, Ltd., 2006.

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M, Chisnall Peter, a cura di. Consumer behaviour. 3^a ed. London: McGraw-Hill, 1995.

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Schiffman, Leon G. Consumer behaviour. 4^a ed. London: Prentice-Hall International, 1990.

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Lazar, Kanuk Leslie, e Das Mallika 1950-, a cura di. Consumer behaviour. Toronto: Pearson Prentice Hall, 2006.

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East, Robert. Changing consumer behaviour. London: Cassell, 1991.

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Alexandris, Kostas, Heath McDonald e Daniel C. Funk. Sport Consumer Behaviour. 2^a ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003092537.

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Peter, J. Paul. Understanding consumer behaviour. Toronto: Irwin, 1996.

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Più fonti

Capitoli di libri sul tema "Consumer behaviour"

Puplampu, Gideon L., Ama Pokuaa Fenny e Gwendolyn Mensah. "Consumers and Consumer Behaviour". In Health Service Marketing Management in Africa, 57–70. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-6.

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Baker, Michael J. "Consumer behaviour". In Marketing, 112–45. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_6.

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Baker, Michael J. "Consumer Behaviour". In Marketing: An Introductory Text, 106–36. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_6.

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Mcdonald, Malcolm, e Ailsa Kolsaker. "Consumer Behaviour". In MBA Marketing, 22–39. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-30028-7_2.

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Evans, Martin, e Luiz Moutinho. "Consumer Behaviour". In Contemporary Issues in Marketing, 22–51. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14299-6_3.

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Mcgregor, Lyn. "Consumer Behaviour". In Marketing Theory and Practice, 40–58. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_4.

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Das, Satya P., e J. K. Goyal. "Consumer Behaviour". In Economics for Managers, 101–48. London: Routledge India, 2024. http://dx.doi.org/10.4324/9781003452195-4.

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Jefkins, Frank. "Consumer Behaviour". In Modern Marketing Communications, 99–106. Dordrecht: Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-011-6868-7_14.

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Jones, Peter, e Steve Baron. "Consumer Behaviour". In Retailing, 40–42. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-12151-9_10.

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Hinson, Robert E., Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie e Eddy Khosa. "Consumer Behaviour". In Hospitality and Tourism Marketing, 80–93. New York: Productivity Press, 2024. http://dx.doi.org/10.4324/9781032688497-8.

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Atti di convegni sul tema "Consumer behaviour"

Dimova, Nadejda. "The Specific Interrelation between Motivation, Emotions and Sustainable Consumer Behaviour". In 8th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eraz.2022.163.

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The changes brought about by COVID-19 and digitalisation do not eradicate the genuine problems associated with sustainable consumer behaviour and achieving sustainable development in general. Consumer motivation and emotions are closely intertwined with achieving sustainable consumer behaviour. The research interest was sparked by the interrelation between motivation, emotions and sustainable consumer behaviour. It is specific and determines the extent to which consumers want and are motivated to consume sustainably and in parallel with what emotions they experience in the overall consumer decision-making process and their consumer journey. The research methodology includes presenting the relationship between the individual elements in the purchase, presenting different types of motivation that affect sustainable consumer behaviour, clarifying the different types of emotions in sustainable consumer behaviour and focusing on happiness as a leading emotion to achieve sustainable consumption. It is to the benefit of the readers to recognise the importance of the interrelation between emotions, motivation and sustainable consumer behaviour and build perfect strategies based on it.

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Kriaučiūnaitė-Lazauskienė, Gintarė, e Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights". In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and presents the shortcomings of current research by pointing out the trends for future empirical studies. Originality/Value – It also highlights that the consumers’ search of symbolism and meaning in brands correlated with their consumer buying decision models, and we claim it could be related to utility theory. The main aim of this article is to analyse the field of symbols in advertising – in terms of their impact on the consumption process.

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Barteková, Mária, Peter Štarchoň e Peter Štetka. "Consumer Behaviour and Food Consumer Market: The Case study of Slovakia". In Sustainable Business Development Perspectives 2022. Brno: Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0197-2022-12.

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The aim of the research paper is to investigate the influence of relative changes of food prices to the consumer behaviour, to study the peculiarities of the socio-economic aspects of food demand. Consumer markets have a significant share of daily demand. Therefore, the article analyses the behaviour of consumers of agricultural products. It describes many factors that affect consumer behaviour. The research study argues that consumer behaviour is not only affected by price and income factors. There are dozens of external factors that affect consumer behaviour. Several studies have shown that many factors can influence consumer choices, from social factors to psychological factors. The research paper graphically describes consumer behaviour under the influence of these factors and also provides information on per capita consumption and market prices of agricultural products in Slovakia.

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Yahya, Wan Kalthom, Nor Hashima Hashim, Siti Aishah Mohamad e Zuraidah Ramly. "The Relationship between Perceived Consumer Effectiveness, Environmental Concern and Ecologically Conscious Consumer Behavior". In 3rd Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2013). Global Science and Technology Forum Pte Ltd, 2013. http://dx.doi.org/10.5176/2251-1970_bizstrategy13.11.

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Sundaresan, Pradeep, Anju Choudhary, Harsh Purohit e Vimlesh Tanwar. "Brand Identity and Consumer Perception: A Case Study on Fabindia". In 2nd International Conference on Modern Trends in Engineering Technology and Management. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.160.56.

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Brand identity and consumer perception are significant factors that are crucial to a brand’s success. The research aims to analyse the relationship between brand identity and consumer perception through the case study of Fabindia, which is an Indian brand known for traditional and handcrafted products. This research aims to explore the consumer perception of the Fabindia brand, present a review of existing literature on brand identity and consumer behaviour, and investigate the influence of Fabindia’s brand identity and consumer behaviour to identify areas for improvement in Fabindia’s brand identity. The research utilized a qualitative research methodology, including a review of existing research and studies conducted on brand identity and consumer perception, as well as surveys and interviews with Fabindia customers across different age groups, genders, and income levels. The interviews were conducted to understand how consumers perceive Fabindia's brand identity and how it influences their purchasing behaviour. It suggests that a strong and consistent brand identity can build brand loyalty and a positive brand image.

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Prakash, S. Malli Babu, P. Pavan Kumar, Sunitha Devi, Kumbala Pradeep Reddy e Mankala Satish. "Predicting Consumer Behaviour with Artificial Intelligence". In 2023 IEEE 5th International Conference on Cybernetics, Cognition and Machine Learning Applications (ICCCMLA). IEEE, 2023. http://dx.doi.org/10.1109/icccmla58983.2023.10346916.

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Abdelazeem, Omar, e David Donald James Meyer. "Modelling consumers in intermittent water supplies: a comparative review of EPANET - based methods". In 2nd WDSA/CCWI Joint Conference. València: Editorial Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/wdsa-ccwi2022.2022.14740.

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Intermittent Water Supply (IWS) networks, which pressurize for less than 24 hours/day, affect 1 billion people worldwide and are associated with increased water contamination and inequitable distribution. Due to these downsides, various methods to model consumers and understand their behaviour were proposed. We found more than 8 different methods of modelling IWS consumers, but we know of no comparative analyses of these methods nor their efficacy. This study comparatively reviews methods of modelling IWS consumers implemented in EPANET, due to their prevalence, reproducibility, and accessibility. Methods of modelling IWS consumers were found to fall into three groups based on their assumed consumer withdrawal behaviour: unrestricted, flow-restricted, and volume-restricted methods. We applied each method to three reference networks and compared the methods’ performance after subjecting each reference network to common IWS improvement strategies, including changing the supply duration and/or source pressure. Flow-restricted methods assume consumers withdraw their demands at a constant rate, leading to unrealistic predictions when subjected to unexpected changes in supply conditions. Volume-restricted methods assume consumers withdraw at the highest, hydraulically feasible rate until their storage tanks fill. This assumption highlights pronounced inequality between consumers, as consumers advantaged by source proximity and/or elevation receive their demands faster and earlier. Our results demonstrate that the simulated behaviour of IWS depends substantially on the type of consumer model employed. Presented examples demonstrate that consumer model selection can change the simulation-predicted optimal strategies for coping with and improving IWS. IWS modelling methods should reflect the consumer behaviour in the modelled network and the model’s intended use.

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Danilova, K. A., Yu A. Maltseva e I. V. Kotlyarevskaya. "Retail consumer opportunism: realities of consumer behaviour in the digital economy conditions". In Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/mtde-19.2019.102.

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Dimova, Nadezhda. "Identification and Role of Ethical Consumer Behaviour in the Overall Marketing Strategy". In 9th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eraz.2023.311.

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The success of a modern marketing strategy largely depends on taking into account the changes and dynamics of consumer behavior. Crucial to this reporting is identifying ethical consumer behavior and distinguishing it from unethical consumer behavior. Marketing managers should monitor the ever-increasing intensity of changes in consumer behavior, especially those that reflect the creation of unethical behavior. This process is two-way, and in many cases, changes in marketing strategy influence consumer choices and whether to be ethical or unethical, because companies themselves can be ethical.

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Rapporti di organizzazioni sul tema "Consumer behaviour"

Agency, Food Standards. Consumer Insights Tracker. Food Standards Agency, ottobre 2023. http://dx.doi.org/10.46756/sci.fsa.nfy518.

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The Consumer Insights Tracker is the FSA’s monthly tracking survey that monitors changes in consumers’ behaviour and attitudes in relation to food. Each month, the survey is conducted with approximately 2,000 adults (aged 16 or over) in England, Wales and Northern Ireland who are signed up to an online survey panel. The tracker is currently run by YouGov. The Consumer Insights Tracker complements our flagship Food and You 2 survey, which collects more robust data on a biannual basis, providing longer term monitoring of consumer behaviour and attitudes over time. The key differences between the two surveys are summarised below

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Bosshart, David, Karin Frick e Christine Schäfer. Next Normal – Consumer Behaviour after the Crisis. Gdi-verlag, Gottlieb Duttweiler Institute, 2020. http://dx.doi.org/10.59986/jolp7733.

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Nielsen, Rasmus, e Anders Schmidt,. Changing consumer behaviour towards increased prevention of textile waste. Nordic Council of Ministers, novembre 2014. http://dx.doi.org/10.6027/na2014-927.

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van den Puttelaar, J. Benefits of consumer behaviour research in a virtual world. Wageningen: LEI Wageningen UR, 2016. http://dx.doi.org/10.18174/388050.

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Heard, Helen. Consumer Handwashing Research: Handwashing in a Pandemic. Food Standards Agency, ottobre 2021. http://dx.doi.org/10.46756/sci.fsa.uny803.

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Between April 2020 and January 2021, the Food Standards Agency (FSA) with Ipsos MORI collected data on handwashing to understand how and why people wash their hands and the impact the pandemic has had on their handwashing behaviour. This report combines the findings from the qualitative and quantitative research conducted by the FSA alongside other literature available on the topic of hand hygiene to provide a comprehensive overview of consumer handwashing behaviour during the pandemic.

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Pasimeni, Francesco, e Tommaso Ciarli. Reducing environmental impact through shared ownership: A model of consumer behaviour. UNU-MERIT, maggio 2023. http://dx.doi.org/10.53330/bxen6934.

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We propose a simple model to study the conditions under which consumers prefer to purchase a good in coalition rather than individually. To identify those conditions, we study the full parameter space that defines the characteristics and preferences of heterogeneous consumers, the characteristics of the good, and the characteristics of a public service that offers the same services as the good. We find that shared ownership emerges only under niche conditions, for relatively lower income consumers with relatively higher demand. Furthermore, shared ownership is more likely to emerge if the shared good is relatively small and can be purchased in small coalition with lower coordination costs. Results are relevant to design sustainable consumption policies as they show that the diffusion of shared goods reduce the net number of goods in an economy, and therefore their environmental impact. However, we do not find any impact of shared ownership in reducing inequality in accessing goods. We show that policies that reduce the relative price of the shared purchase can accelerate the transition to a more sustainable shared consumption.

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Hollings, Polly, Lauren Porter e Daniel Cameron. Qualitative consumer research to explore communications on food safety messaging. Food Standards Agency, settembre 2021. http://dx.doi.org/10.46756/sci.fsa.jjh457.

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During analysis of the research findings, the COM-B framework, was applied to help understand how best to support behaviour change. These components are referenced in the research conclusions and were used to develop a framework for the FSA Food Safety Communication Toolkit.

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Lucas, Brian. Behaviour Change Interventions for Energy Efficiency. Institute of Development Studies, settembre 2022. http://dx.doi.org/10.19088/k4d.2022.138.

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Behavioural interventions are policies and programmes that incorporate insights from scientists who study human behaviour (such as psychology and behavioural economics), with the aim of encouraging socially desirable behaviours by removing barriers and creating incentives or disincentives (Cornago, 2021). Very few behavioural interventions for energy efficiency have been documented in Eastern Europe and the Western Balkans, and none in North Macedonia. The limited experience that has been documented in the region consists of a few small trials which used behavioural principles to inform households about approaches to energy conservation, but none of these trials have demonstrated a significant effect on behaviour. Behavioural interventions have been widely used elsewhere in the world, particularly in North America, Western Europe, and Australia, and there are many studies evaluating their impacts in these regions (Andor & Fels, 2018, p. 182). This report focuses primarily on household energy efficiency, and particularly on the most widespread and well-documented interventions, which are those related to providing feedback on energy consumption and labelling consumer goods. Although behavioural interventions have been shown to produce significant impacts and to be cost-effective in many situations, the available evidence has some limitations. Many examples that have been documented are small-scale trials or pilot projects; large-scale, institutionalised policy interventions based on behavioural insights are rare (Users TCP and IEA, 2020, p. 22). In many studies, experiments with small sample sizes and short durations show larger impacts than larger and longer-term studies, suggesting that pilot studies may over-estimate the savings that might be achieved by large-scale programmes (Andor & Fels, 2018, p. 182; Erhardt-Martinez et al., 2010, p. iv). The amount of energy saved by behavioural interventions is often fairly small and varies widely from one programme to another, suggesting that the effectiveness of these interventions may be highly dependent on local context and on details of design and implementation. Finally, many studies rely on participants reporting their intentions, and on hypothetical rather than actual purchasing decisions, and some studies have found a divergence between stated intentions and actual behaviour (Grünig et al., 2010, p. 41; Users TCP and IEA, 2020, pp. 75–76; Yang et al., 2015, pp. 21–22).

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Livermore, Tanya, Jack Mulqueeney, Thuong Nguyen e Benjamin Watson. The Evolution of Consumer Payments in Australia: Results from the 2022 Consumer Payments Survey. Reserve Bank of Australia, novembre 2023. http://dx.doi.org/10.47688/rdp2023-08.

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The Reserve Bank conducted its sixth triennial Consumer Payments Survey (CPS), which provides detailed information on how Australians make their payments. The 2022 CPS provides the first comprehensive snapshot of consumer payment behaviour following the changes brought on by the COVID-19 pandemic. The survey shows that most in-person payments are made by tapping cards or mobile devices, even for small purchases. This means the share of in-person transactions made with cash halved, from 32 per cent to 16 per cent, over the three years to 2022. The demographic groups that traditionally used cash more frequently for payments – such as the elderly, those on lower incomes and those in regional areas – saw the largest declines in cash use. Cash usage has generally been replaced with card payments. While Australians are aware of and use a range of other newer payment methods, such as digital wallets and buy now, pay later services, they still make up a small share of payments.

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for Social Science, Advisory Commitee. The impact of climate change on consumer food behaviours: Identification of potential trends and impacts. Food Standards Agency, luglio 2022. http://dx.doi.org/10.46756/sci.fsa.icl350.

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The Advisory Committee on Social Sciences (ACSS) was established by the Food Standards Agency (FSA) to bring social science expertise to the Agency’s pursuit of food safety, food authenticity, and regulatory excellence. In fulfilling its remit, the Agency needs advice from a wide range of expertise, and this includes insights from disciplines such as behavioural science and economics as much as from the medical, agricultural, and animal health domains. It is crucial to understand how we as consumers, as well as the industries that feed us, might adapt our behaviours, perceive risks or alter our purchasing patterns. Climate Change is now widely accepted as one of the gravest risks facing human well-being, not least because of its possible effects on the food system. These effects could be radical and sudden and are inherently unpredictable. At the same time, humans are extraordinarily adaptable and innovative, and so responses to this threat are also unpredictable. Many people are already ‘doing their bit’ towards the ‘Net Zero’ aspiration by adapting their diet, changing their consumption patterns, or striving to avoid waste. As one of the many governmental bodies concerned with food supply the FSA has a strong interest in horizon scanning likely responses to climate change and understanding where it might impact its work. The ACSS therefore offered to help with this large task and formed a Working Group on Climate Change and Consumer Behaviours (CCCB). We were fortunate to be able to begin our work by hosting a workshop with experts in the field to illuminate the trends already being observed, or considered possible. Following this we then convened a group of colleagues across the FSA to deepen understanding of how the identified trends might impact on food safety, food authenticity and regulation. We took as our initial scope end consumers (rather than the businesses that serve them), and we looked for behaviours that appear to be ones that consumers have adopted to respond to the Net Zero call. The concepts of ‘choice’ and ‘preference’ in relation to behaviour is complex, as much behaviour does not follow choice or preference. In future, climate change may bring about changes to food availability and price that mean that choices are constrained. Equally, consumer preferences may feed back into the supply chain, and lead to a degree of choice ‘editing’ by food businesses. These complexities are beyond our scope for the moment, but, as experts participating in our workshop emphasized, must be considered. To get the full value of the expertise we were able to assemble, and the added value from our consultants, Ipsos UK who constructed and ran the first workshop, it is important to read the full report. It is also important to go directly to the centres of expertise for the insights that surfaced, but that we could only dip into and summarise. In this overview, the CCCB working group wants to highlight what we felt were some of the most interesting lines of enquiry, which are shown in table 1 below. We have to stress that these are possible trends of concern to the FSA, not necessarily with already observable effects, and more work needs to be done to explore them. We are conscious that the Science Council also has a WG on Net Zero, with a wider scope than that of the ACSS, and we are closely in touch to ensure that the work is complementary. I would therefore like to commend the work of the ACSS CCCB working group to the FSA, and we look forward to discussing how we can be of further help. I would also like to wholeheartedly thank everyone involved in making the workshops such stimulating and insightful exercises.

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