Tesi sul tema "Communication in science – social aspects"
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Ronsse, Jean-Michel. "Média société et communication". Doctoral thesis, Universite Libre de Bruxelles, 1988. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/213308.
Testo completoRonsse, Jean-Michel. "Le transfert d'image ou l'appréhension de l'effet de la communication publicitaire sur les comportements". Doctoral thesis, Universite Libre de Bruxelles, 1989. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/213231.
Testo completoZhou, Hengyu, e 周恒宇. "Cyber micropower: a new perspective of computer-mediated communication research". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B47752749.
Testo completopublished_or_final_version
Linguistics
Doctoral
Doctor of Philosophy
Gordon, Ellen Derby. "Enhancing communication skills through family and consumer sciences". CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2049.
Testo completoTurco, Megan D. "Changing communication through Facebook : redefining perceptions of public and private communication". Scholarly Commons, 2010. https://scholarlycommons.pacific.edu/uop_etds/746.
Testo completoCurry, Kevin Everett. "Politics in the Social Media Era: the Relationship Between Social Media Use and Political Participation During the 2016 United States Presidential Election". PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4506.
Testo completoZaccai-Reyners, Nathalie. "Identité contemporaine et rationalité communicationnelle: approche critique des acquis de la pragmatique universelle pour l'analyse des processus de socialisation et d'intégration sociale dans le contexte culturel contemporain". Doctoral thesis, Universite Libre de Bruxelles, 1994. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/212655.
Testo completoBaleta, Adele. "Healing the rift : an assessment of a World Health Organisation's media communication programme for health scientists". Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/17344.
Testo completoENGLISH ABSTRACT: Health scientists agree that the media is a crucial conduit for communicating life-saving, preventative and curative health messages to a wider audience. They also concur that they are the gatekeepers, and the responsibility of communicating their findings and health information to the public rests with them. And yet, their relationship with journalists is often unhealthy and in need of attention. Many health scientists lack knowledge and understanding about who the media are, and what they require to do the job of reporting ethically and professionally. They often lack the skills needed to frame simple, succinct messages timeously, especially on controversial issues such as vaccines and drug safety, immunisation and drug treatment for infectious diseases such as HIV/AIDS. This study argues that health scientists/professionals globally, irrespective of culture, ethnicity, creed, language or media systems, need training on how to communicate with the media in the interests of public health. This is especially so in the modern world with its complex, high-speed communication. The objective of the study was to assess the impact of a WHO media communication training programme for health scientists worldwide. More specifically, the study sought to shed light on whether the training shifted their perceptions and attitudes to the media. And, if so, in what way? It also aimed to find out if the trainees learned any skills on how to deal with reporters. The research methodology was qualitative. A review of the literature, to establish current thinking in the field, was followed by interviews with health professionals. The interviewees are from China, South Africa and Ghana and received the same basic training either in South Africa, China or Sri Lanka. Some were trained in 2005, others in 2004 and others before that. Most had been trained together with participants from other countries. Two focus groups were conducted in China before and after training. Included, is an account of the aims and objectives of each module of the actual training. The study also made use of WHO documents and news and feature articles from newspapers, radio and the internet. Most participants had never had media communication training but had been interviewed by reporters. While some had positive experiences, others felt bruised by their interactions with journalists. After training, however, they registered a shift in attitude toward feeling more positive and less fearful of the media. They felt more confident and better equipped to engage with journalists. Most participants desired more training to consolidate the skills that they had learned. Some had managed to put the training to good use by developing similar programmes in their own country. Others who were trained more recently were enthusiastic about the prospect of sharing ideas with colleagues. Those who were unlikely to deal with the media directly said they felt they could at last contribute to discussions on the media in the workplace. The WHO training, albeit a first step aimed at bridging the gap between health professionals and journalists, goes a long way in addressing the frustrations and the complexities of dealing with the media. Health professionals want to communicate because they need to reach their target population, the ordinary person in the street. Training and facilitation can empower health professionals to deal constructively with the media in getting health messages to the public. This training programme, which imparts practical skills including how to prepare and manage interviews, could be adapted to meet the needs of scientists from different disciplines.
AFRIKAANSE OPSOMMING: Gesondheidswetenskaplikes is dit eens dat die media ‘n uiters belangrike middel is om lewensreddende, voorkomende en genesende gesondheidsboodskappe aan ‘n groter gehoor oor te dra. Hulle stem ook saam dat hulle die hekwagters is en die verantwoordelikheid het om hul bevindinge en gesondheidsinligting aan die publiek oor te dra. Tog is hul verhouding met joernaliste dikwels ongesond en sorgwekkend. Talle gesondheidswetenskaplikes het geen kennis en begrip van wie die media is en wat hulle nodig het om hul taak – verslaggewing – eties en professioneel te verrig nie. Hulle kort dikwels die vaardighede om eenvoudige, saaklike boodskappe betyds te formuleer, veral as dit kom by omstrede aangeleenthede soos veilige entstowwe en medisyne, immunisering en medisyne vir die behandeling van aansteeklike siektes. Hierdie studie voer aan dat wetenskaplikes/gesondheidsberoepslui wêreldwyd – ongeag kultuur, etnisiteit, geloof, taal of mediastelsels – ‘n behoefte het aan opleiding om beter met die media te kommunikeer ter wille van openbare gesondheid. Dit is veral belangrik vir die ingewikkelde en snelle kommunikasie van die moderne wêreld. Die doel van die studie was om die uitwerking van ‘n wêreldwye opleidingsprogram van die WGO oor kommunikasie met die media te bepaal. Die studie het meer spesifiek probeer lig werp op die vraag of die opleiding hul begrip van en ingesteldheid teenoor die media verander het. En, indien wel, op watter manier? Dit het ook probeer vasstel of deelnemers enige vaardighede aangeleer het oor hoe om met verslaggewers om te gaan. ‘n Kwalitatiewe navorsingsmetodiek is gevolg. Bestaande literatuur is bestudeer om huidige denkrigtings op die gebied te bepaal, waarna onderhoude met gesondheidsberoepslui asook ‘n TV-gesondheidsverslaggewer van Beijing, China, gevoer is. Die ondervraagdes kom van China, Suid-Afrika en Ghana en het dieselfde basiese opleiding in Suid-Afrika, China of Sri Lanka ondergaan. Sommige is in 2005 opgelei, party in 2004 en ander vroeër. Die meeste is saam met deelnemers van ander lande opgelei. Twee fokusgroepe is voor en ná opleiding in China bestudeer. ‘n Verslag oor die oogmerke en doelwitte van elke module van die werklike opleiding is ingesluit. Die studie het ook gebruik gemaak van WGO-dokumente, nuus- en artikels uit nuusblaaie, die radio en die internet. Die meeste deelnemers het nooit opleiding in mediakommunikasie gehad nie, hoewel verslaggewers al onderhoude met hulle gevoer het. Terwyl dit vir sommige ‘n aangename ondervinding was, het ander nie goeie herinneringe aan hul interaksie met joernaliste nie. Ná opleiding het hulle egter getuig van ‘n positiewer gesindheid teenoor en minder vrees vir die media. Die meerderheid van die deelnemers wou graag verdere opleiding hê om hul pas verworwe vaardighede uit te bou. Party kon selfs soortgelyke programme in hul eie lande ontwikkel. Van die meer onlangse deelnemers was geesdriftig oor die vooruitsig om gedagtes met kollegas te wissel. Diegene wat waarskynlik nie veel met die media te doen sou hê nie, het gesê hulle kon nou minstens by die werk aan gesprekke oor die media deelneem. Hoewel dit maar die eerste tree is om die gaping tussen gesondheidsberoepslui en joernaliste te oorbrug, slaag die WGO se opleiding in ‘n groot mate daarin om die frustrasies en verwikkeldhede van omgang met die media te oorkom. Mense in die gesondheidsberoepe wil graag kommunikeer omdat hulle hul teikenbevolking – die gewone mense – moet bereik. Opleiding en tussentrede kan hulle toerus om konstruktief met die media om te gaan ten einde gesondheidsboodskappe aan die publiek oor te dra. Hierdie opleidingsprogram kan aangepas word om in die behoeftes van wetenskaplikes in verskeie vakgebiede te voorsien.
Khalawan, Pramesh. "Afrikaans in democratic South Africa :a survey of scholary contributions and tendentious reporting regarding the status of Afrikaans and the other official languages of South Africa". Thesis, University of Zululand, 2002. http://hdl.handle.net/10530/32.
Testo completoIn this study I looked at the issue of the Afrikaans language, which is most often approached from a position of strong vested interest, either in support or against it. This study was intended as an intellectual response to an intensely debated issue. It is a survey of scholarly and tendentious reporting regarding the status of Afrikaans and the other official languages of South Africa. As we move into the 21st century the .Afrikaans language has once more moved into a position of status, not for ideological purposes but for practical communication. Previously it was associated with the struggle for survival, and with an image of kitchen patios. As it takes its rightful place in our multilingual country, one in which the playing fields are levelled for all indigenous languages, major processes in society will determine its future and to what extent Afrikaans would function as an African language. For this to happen the language has to create a survival niche for itself, on behalf of the other nine indigenous languages. As one of the official languages it needs to create a space beyond hegemony and social legislation. By ensuring that it is always 'ahead and to the side' (rather than "on the side') of English and the other nine languages, the Afrikaans language will experience a growth phase continuing to interrogate its own traditions where people are empowered to use the language of their choice. The Afrikaans language must not be continually punished for its perceived complicity in apartheid politics but should be protected and advanced with an overarching structure of multilingualism. The downgrading of Afrikaans has not affected the language adversely; on the contrary it has triggered stronger support from influential persons and the rest of the population. It has found a new identity and status alongside the other ten official languages. Each of these languages should be encouraged to flourish with political will and patience. Afrikaans has a significant role to play in the 'African Renaissance' and remain an important language of all South Africans. Its role as a South African language can be redefined in terms of the constitution. In the words of President Thabo Mbeki, "when the sun rises, it must show a rebirth of South Africa, driven by the enormous talents of all our people, and made possible by the knowledge and realisation that we share a common destiny.
National Research Foundation (NRF)
Goetz, Marieta. "Mobile business models in African rural communities". Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2581.
Testo completoMobile telephone subscription in developing countries has increased by more than 500 percent since 2005, with Africa experiencing the highest growth rate globally. Amongst Africa’s 306.5 million subscribers, recorded in 2008, an unexpectedly high adoption rate of the technology by poor, often illiterate rural communities is observed. Mobile telephony generally provides African rural users access to electronic communication for the first time. Providing access to communication, information and knowledge, mobile phones present a platform for economic and social interaction in rural Africa. The extent of the resulting positive socio-economic impact on the developing world has lead to mobile telephony increasingly being viewed as a potential development tool for the socio-economic upliftment of the rural poor. This thesis is inspired by the potential for value creation to end users of mobile telephony, leading to the proposition that the rapid expansion of mobile telephony in rural Africa can contribute significantly to the sustainability of these communities’ rural livelihoods. For this proposition to be valid, mobile telephony has to provide value beyond being communication tool. It has to provide value in income generating activities by increasing opportunities for access to financial and social capital with mobile business models appropriate to the rural African context. To assess the appropriateness of mobile value offerings, the rural African context was analyzed using the Sustainable Livelihoods Framework. Through multi-level analysis, the challenges and issues that influence the lives of the rural poor were explored and the dominant livelihood strategies in terms of income generating activities were identified. Apart from agricultural income streams, waged labor, migration and micro-entrepreneurial activities provide non-agricultural income streams. Creating an appropriate mobile business ecosystem for rural Africa requires the collaboration of a complex network of actors within a value constellation to co-produce value for the end users. Three conditional factors were identified for mobile telephony and emerging mobile business models to contribute successfully to sustainable livelihoods: adaptation of the technology by providers, user appropriation to make the technology their own and the assimilation of it into their livelihood strategies. These factors were researched for validation through the study of existing literature and reported case studies. It was found that these three conditional factors were unequivocally met. Firstly, the mobile telecommunication industry active in Africa is seen to successfully adapt and innovate solutions that are relevant to African rural communities’ vulnerabilities and livelihood strategies. Secondly, African mobile phone users have successfully adopted and appropriated mobile telephony to create value for themselves in their livelihood strategies, often independent of external interventions. They are claiming ownership of the technology and not merely using it as a communication tool. Thirdly, by assimilating mobile telephony into their livelihood strategies, value-creation within their income generating activities have been made possible. This value creation is impacting users’ social and financial capital positively. This thesis concludes that mobile telephony and emerging mobile business models are contributing to increasing African rural dwellers’ income generating potential, reducing their vulnerability to shocks, and providing them with a voice; thereby contributing to sustainable rural livelihoods.
Cimino, Antimo. "Hi'Iaka meets Terpsichore : an exploratory study of the connections between intercultural communication and dance". Scholarly Commons, 2006. https://scholarlycommons.pacific.edu/uop_etds/641.
Testo completoPatriarche, Geoffroy. "Les sciences de l'information et de la communication face à l'émergence d'internet: vers un renouveau de la construction du "public" :approche théorique et méta-analyse des "publics" d'internet". Doctoral thesis, Universite Libre de Bruxelles, 2005. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/211069.
Testo completoCette problématique est développée en trois temps. Dans un premier temps, nous effectuons une synthèse des constructions du public dans la recherche sur les médias classiques. Les multiples « publics » repérés dans la littérature scientifique en information et communication (infocom) sont organisés à deux niveaux. D’une part, nous distinguons les constructions du public comme « acteur collectif » et comme « acteur assistant ». D’autre part, à un niveau plus fin d’analyse, les concepts de public comme « groupe » et comme « collectivité » permettent de distinguer deux types de public comme « acteur collectif » tandis que les concepts de public comme « récepteur » et comme « coproducteur » renvoient à deux catégories différentes de public comme « acteur assistant ».
Dans un deuxième temps, nous examinons plusieurs ajustements des constructions du public apportés (ou à apporter) par la recherche en infocom à propos d’internet. En ce qui concerne la construction du public comme « groupe », celle-ci recouvre désormais une grande variété de groupes dont les processus de communication interne deviennent un objet d’étude à part entière. De plus, la construction comme « public exposé » (une catégorie de public comme « récepteur ») s’articule à la problématique de l’accès aux informations. Enfin, la construction du public comme « coproducteur » voit son champ d’application considérablement élargi.
Dans un troisième et dernier temps, nous réalisons une méta-analyse de la construction du public d’internet. Le corpus est composé de 186 articles issus de six revues scientifiques en infocom. Les variables examinées sont :l’origine culturelle des auteurs, l’orientation éditoriale des revues, les thématiques de recherche, les constructions du public, les constructions d’internet et les méthodes de recherche. Les résultats révèlent notamment que les ajustements nécessaires des constructions du public sont peu représentés dans le corpus. Si la construction comme « groupe » est plus fréquente que la construction comme « collectivité », la première est toutefois concentrée dans deux revues et semble peu diversifiée. De plus, le public comme « coproducteur » est rarement étudié alors qu’internet facilite la participation à la production des messages et favorise l’appropriation des contenus.
Par ailleurs, la construction du public d’internet est culturellement marquée :les chercheurs européens le construisent plutôt comme « acteur collectif » tandis que les chercheurs américains privilégient la construction comme « acteur assistant ». De plus, les constructions du public ne sont pas associées aux mêmes constructions d’internet :le public comme « acteur collectif » est associé à une construction d’internet comme « medium » tandis que le public comme « acteur assistant » est associé à une construction d’internet comme « support », « média » ou « contenu ». Enfin, les constructions du public d’internet donnent lieu à des méthodes de recherche distinctes, le public comme « acteur collectif » étant articulé aux méthodes qualitatives et le public comme « acteur assistant » aux méthodes quantitatives. /
This doctoral thesis aims to contribute to the revival of the information and communication sciences (ICS) whose theoretical and methodological tools are being called into question by the emergence of information and communication technologies. This study focuses on the construction of the “audience” in the age of internet and develops this issue through three chapters.
The first chapter synthesizes the constructions of the audience in the research on traditional media. The numerous “audiences” identified in scientific literature from ICS are organized at two levels. On the one hand, we distinguish the audience as “collective actor” from the audience as “attending actor”. On the other hand, and more precisely, the “group” and the “collectivity” are considered two different kinds of audience as “collective actor” while the construction of the audience as “attending actor” is broken up into two constructions: the “receiver” and the “co-producer”.
The second chapter discusses (some of) the alterations to the constructions of the audience that ICS have made (or should make) because of the properties of the internet. With regard to the audience as “group”, it covers henceforth a wide range of groups whose internal communication processes become an object of study. Moreover, the construction of the audience as “exposed audience” (a category of audience as “receiver”) is linked up with the issue of information access and the construction of audience as “co-producer” sees its sphere of validity considerably enlarged.
The third and last chapter develops a meta-analysis of the construction of the internet audience. The corpus is composed of 186 articles published in six scientific journals from ICS. The variables examined are: the cultural origin of the authors, the editorial influence of the journals, the research subjects, the constructions of the audience, the constructions of internet and the research methods. Among other results, it appears that the “new” constructions of the audience are not much studied in the corpus. The construction as “group” is more frequently encountered than the construction as “collectivity” but is restricted to two journals and is little diversified. Moreover, the audience as “co-producer” is rarely constructed whereas internet facilitates the participation in message production and the appropriation of contents. Furthermore, the construction of the internet audience is a culturally defined process: European researchers rather construct the internet audience as “collective actor” while American researchers tend towards a construction of the internet audience as “attending actor”. Those constructions are associated with different constructions of internet: the audience as “collective actor” is linked up with the construction of internet as “medium” while the audience as “attending actor” is associated with the constructions of internet as “device”, “channel” or “content”. Finally, the constructions of the internet audience are methodologically different: the audience as “collective actor” is studied through qualitative methods while the audience as “attending actor” tends towards quantitative methods.
Doctorat en philosophie et lettres, Orientation information
info:eu-repo/semantics/nonPublished
Boumedian, Naoual. "La société comme corps: de la théologie politique à la chair :pour une approche sémiotique". Doctoral thesis, Universite Libre de Bruxelles, 2007. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/210636.
Testo completoDoctorat en sciences sociales, Orientation sociologie
info:eu-repo/semantics/nonPublished
Scott, Veronica M. "Effect of mode communication and gender on perceived intimacy". Honors in the Major Thesis, University of Central Florida, 2001. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/243.
Testo completoBachelors
Arts and Sciences
Psychology
Kapitz, Christiane. "L' éthique, une nouvelle figure du lien entre science et société ? : approche discursive d'un phénomène de communication". Lyon, Ecole normale supérieure, 2007. http://www.theses.fr/2007ENSF0037.
Testo completoThis thesis proposes to study ethics as a phenomenon of communication, insofar as it is the subject of media or institutional discourses and generates debates which are exerted in various spheres of society. The mediations (institutional and individual) which take part in the development of this process are studied starting from an approach combining the analysis of discourses of daily press about organ transplantations and the observation of the practices of communication of the French Consultative Committee of Ethics. This approach falls under a current of research of the Information sciences and communication which seeks to understand the complex mechanisms of the relations between sciences and society. The analysis presented reveals the rolr of ethics between individuals and collectives at different levels from social, and in particular its dimension symbolic system. The study proposes a comparison between the role of the scientific popularization and the role of ethics in the relationship between science and society
Kono, Hideki. "Ba in the American context : an exploration of Japanese in U.S. workplaces". Scholarly Commons, 2009. https://scholarlycommons.pacific.edu/uop_etds/739.
Testo completoHouska, Jeremy Ashton. "Front-runners and newcomers: The dynamics of momentum in electoral politics as explained by cue competition". CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2898.
Testo completoStanko, Olivia Corine. "An ethnographic study of communication and gender performance in a modern day Latino wedding". Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/805.
Testo completoAllender, Margaret. "Media social responsibility and risk communication : a critical analysis of newspaper headlines of the SARS outbreak". Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/628.
Testo completoCollier, James H. "Scientific discourse, sociological theory, and the structure of rhetoric". Thesis, This resource online, 1993. http://scholar.lib.vt.edu/theses/available/etd-11102009-020217/.
Testo completoKemper, Matthew Thomas. "An assessment of curricular methods to reduce communication apprehension among public speaking students". Scholarly Commons, 2007. https://scholarlycommons.pacific.edu/uop_etds/674.
Testo completoVion, Robert. "L'interaction verbale : Communication. Linguistique et sciences humaines". Paris 5, 1991. http://www.theses.fr/1991PA05H052.
Testo completoThis thesis aims at promoting an interactional approach to linguistics in relation to a multidisciplinary perspective on communication and verbal interaction. The thesis opens with a discussion of the categories of subject, of social relations and social fabric. The frame of analysis put forward by symbolic interactionalism, ethnomethodology and the german philosopher habermas are examined. The concept of interactive space is proposed as a means to relate the notions of face work, face, self, relation and situation. This concept describes the diversity of self images brought to play by each of the co-enunciators, these images being linked to the places occupied by the interactants and to the relationship that these places entertain. This diversity of self images refers to the complexity of the subject, as defined by mead, and to the heterogeneous nature of enunciator. The foremost among the place relations which hold between the interactants defines the frame of interaction. The concepts proposed allow a distinction between "interaction" and "encounter" and make possible, through the notion of module, a new typology of interactions. Structural and hierachical models interaction are also discussed. The specific linguistic contribution consist in elarging the pragmatic and enunciative approaches through the notion of discursive activities. The conceptual framework required to describe various discursive activities : referenciation, reprises, reformulations, presupposedness, implicatures, modulations, is examined in the last part of the thesis
Alder, Simone. "CoMIC : an exploration into computer-mediated intercultural communication". Scholarly Commons, 2007. https://scholarlycommons.pacific.edu/uop_etds/682.
Testo completoGu, Xiaoting. "The influence of social media on chinese college students' social activism". Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/839.
Testo completoDancs, Mary. "The effects of training on communicative functioning during normative discussion". FIU Digital Commons, 1988. http://digitalcommons.fiu.edu/etd/2710.
Testo completoMoise, Raluca. "Représentations culturelles et pratiques sociales de genre dans le SMS des adolescents". Doctoral thesis, Universite Libre de Bruxelles, 2011. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209891.
Testo completodifférentes. Dès son premier usage, le SMS était vu par les compagnies de téléphonie mobile
comme un moyen de transmission d’informations utiles pour les adultes – l’évolution de la
Bourse, des informations sur la météo (Ling, 2001). Par son passage à l’adoption par les
jeunes dans les années 1995 et 1997 et jusqu’aujourd’hui, le SMS devient un phénomène qui
suscite des représentations diverses et des discours assez contradictoires, même virulents par
rapport à son appropriation par les jeunes. Si, dans l’espace francophone et anglophone, le
sujet du “langage SMS” est bien connu, constituant une figure récurrente des discours des
mass-médias et des enseignants qui sortent en évidence les effets négatifs sur les compétences
orthographiques des élèves, ailleurs, et notamment en Roumanie, les discours des massmédias
constatent l’existence du phénomène, sans mettre en évidence les aspects négatifs, s’il
en existe. Un autre registre est celui de l’espace soi-disant virtuel, où des sites Internet relèvent les divers usages du SMS dans le monde3, dans le cadre des diverses industries (le politique4, les
services publics5, le divertissement6). Hors de ces présences qui attestent l’explosion de la
communication par l’intermédiaire du SMS, il existe aussi, par exemple, des concours de
poésie par SMS: leur enjeu est de voir comment la créativité individuelle peut être compactée
en 160 caractères, en résultant un possible mélange entre le hai-ku et cette technologie de
dernière génération. Le SMS, dont on décriera l’évolution plus tard, dépasse ainsi ses
fonctions primaires de communication et de socialisation, en devenant un milieu de créativité
et d’innovation artistique.La vie quotidienne est aussi un domaine où le SMS est très visible et qui détermine la création d’une représentation collective qui attribuerait le SMS aux jeunes à part d’autre type de public. Constamment, autour de soi, on peut voir des jeunes utilisant le téléphone mobile pour envoyer des messages. La scène déjà évoquée, issue de mes observations
ethnographiques, en est particulièrement illustrative. Toutes ces contextes donnent une présence active de l’usage du SMS. A chaque
contexte, un discours spécifique. Cette diversité contextuelle et discursive incontestable a
constitué une première raison d’approfondir le sujet du SMS. Alors, la question fondamentale surgit :comment peut-on traiter d’un tel sujet ?Quelle est la « bonne » voie interprétative ?Nous nous proposons de relier deux aspects, la
communication et les usages, ce qui nous semble essentiel pour la construction de l’objet du
SMS. Il s’agit donc d’étudier les discours caractéristiques de la culture des jeunes, sur le plan des pratiques comme des représentations, en mettant un accent particulier sur leur façon de
construire des stratégies pour surmonter les contraintes imposées par l’objet technique (le
SMS présente en fait des caractéristiques linguistiques liées aux spécificités du support
technique) mais aussi sur leur façon de « se mettre en scène » dans les SMS. Nous verrons
ainsi en quoi il y a une prise en compte des règles du groupe de pairs dans la culture
adolescente, en même temps qu’une élaboration de stratégies de distanciation. C’est la
démarche spécifique à l’anthropologie de la communication. On pourrait aborder le SMS en mobilisant les approches de réseau, dans des termes de fonctionnabilité du réseau, de rôles de chaque acteur qui y participe et du principe du pouvoir qui leur serait intrinsèque (Latour 1991) :le message reçu par le jeune légitime la bonne
fonctionnalité du réseau, dont les autres jeunes font partie, ainsi que leurs positions à
l’intérieur du réseau social. Le fait d’avoir partagé le SMS est un signe de pouvoir symbolique
envers les autres. Ces approches omettent cependant un aspect que nous considérons comme
important, à savoir le caractère ludique, que ce soit le ludique intrinsèque du message
(exprimé par un contenu amusant, une blague, un ragot, etc.) ou le ludique extérieur du
message (exprimé par l’acte d’envoyer un message, qui surmonte l’ennui temporel).
J’argumenterai que le ludique est le facteur qui explique le grand succès du SMS et de sa
consolidation auprès des jeunes.
Par rapport à la constitution de l’anthropologie comme discipline, les études
anthropologiques de nouvelles technologies informationnelles et communicationnelles
(NTIC) sont apparues très récemment, au cours des années 1990 du dernier siècle. S’agissant
d’un groupe assez réduit de chercheurs qui, en plus, ne connaissaient pas les travaux de leurs
pairs, les études initiales étaient plutôt descriptives et empiriques ;le SMS y était présenté en tant qu’une réalité « exotique ». Son « exotisme » a penché sur le discours anthropologique assez longtemps, jusqu’à la fin des années 1990, quand l’anthropologie fait son bilan et elle découvre que la période des études descriptives doit finir et commencer l’étape de
problématisation. Ainsi, les anthropologues se ciblent sur le rapport entre le nouveau et
l’ancien dans la communication médiatisée par NTIC, commencent à rechercher dans le passé
des usages similaires, pour construire une théorie des nouveaux modèles communicationnels.
L’anthropologie de la communication du fin des années 1990 et le début des 20008
s’éloigne de la sociologie par sa démarche diachronique et comparative. L’usage est remplacé
par le concepte de la pratique (ce qui impliquait une interprétation des usages dans leur
dynamique). Par la suite, la perspective synchronique laisse la place à une démarche
diachronique, les anthropologues décrivant la façon dont les pratiques communicationnelles
d’un certain médium prennent des nouvelles significations, en fonction de contexte et des
individus. Si la sociologie réalisait des comparaisons entre les usages des divers NTIC dans le même contexte temporel, l’anthropologie de la communication emploie la méthode
comparatiste au niveau diachronique aussi. L’ancien et le nouveau dans la communication
médiatisée par NTIC constituent la cible scientifique des anthropologues. Cette focalisation est importante aussi pour la spécialisation de l’objet de la recherche ;son évolution poursuit le schème suivant en anthropologie de la communication :NTIC → type d’objet électronique (téléphone mobile, ordinateur, tam-tam etc) → une fonctionnalité de l’objet technologique qui connaît des développement surprenants (SMS, vidéo-appel, MMS, chat, Instant Messenger,Facebook, MySpace etc). On passe de la « computer mediated communication » aux pratiques communicationnelles spécifiques à chaque fonctionnalité, de singulier au pluriel.
Il n’est resté que peu de temps jusqu’à ce que l’objet technologique devienne sujet des
interrogations dans la culture matérielle. De date très récente, dans l’espace anglo-saxon9 et
francophone10, ces études mettent dans le centre de leur analyse la relation entre l’individu et
l’objet technologique, donc la consommation. Les rapports entre les deux instances de la
relation décrivent deux directions de l’action :l’incorporation de l’objet (l’objet agit sur
l’individu) et l’excorporation de l’objet (l’individu agit sur l’objet). Cette relation est vue dans ces concrétisations en divers lieux du monde, les anthropologues présentant une localisation des pratiques et des représentations d’un certain objet technologique. La culture matérielle reprend la dimension synchronique d’un objet technologique (les usages en divers contextes)dans le cadre plus large diachronique, segmenté en fonction des étapes d’appropriation :
l’adoption, la création de l’utilité, la consolidation des usages. Cette trajectoire de l’objet décrit une démarche paradigmatique, dont chaque étape est construite par les pratiques et les représentations créées par les usagers. Le processus d’appropriation est donc le cadre
théorique plus large dans lequel les anthropologues intègrent les conceptes de la sociologie et de l’anthropologie communicationnelle. Influencée par la sémiotique, la culture matérielle décrit, donc, les significations complexes de la relation entre l’individu et l’objet technologique (que nous allons décrire en détail dans le premier chapitre de la thèse). On comprend assez facilement pourquoi le téléphone mobile est un objet technologique soumis au processus d’appropriation, mais pourrait-on dire que le SMS est un objet de consommation ?
Gérald Gaglio ainsi l’interprète :« Ce tour d'horizon a permis d'identifier les étapes de la
diffusion d'une nouvelle pratique sociale liée à un support technique, le SMS. Elle apparaît
suite à une ruse qui consiste à contourner le coût de l'appel téléphonique et profite d'un effet
de réseau. Elle s'enrichit de la création d'un univers de sens puis interpelle par l'action d'une "
minorité active " constituée par les adolescents. Elle sort enfin de son contexte de création
9 Heather Horst et Daniel Miller 2006, The cell phone: An Anthropology of communication, Berg. In press,
Oxford.
10 Bernard Blandin 2002, La construction du social par les objets, Presses Universitaires de France, Paris.
11
puisqu'elle est appropriée par d'autres populations qui élargissent les types de contenus
transmis. »11
Dominique Desjeux partage la même opinion quand elle compare la diffusion du SMS
en Chine, France et Pologne: « In the field of telephony, mobile or fixed, and more generally
in that of electronic information technologies, SMS is an interesting example of the spread of
an innovation because it has occurred without the need for any special marketing action. Its
spread has been spontaneous except in Poland where the later arrival of SMS meant that it
was immediately associated with uses of mobile phones. Hence, its success is linked to
invisible uses and associations that existed potentially in society before the expansion of
SMS. It is interesting to review these in order to understand at least partially the logic
underlying the spread of future innovations. Hence the purpose of this article is to show the
invisible uses that have been gradually revealed by surveys on SMS practices, especially
qualitative ones and mostly on a micro-social scale, carried out in France (partly under my
direction) by Catherine Lejealle (2003), in Poland by Malgorzata Kamieniczna (2004) and in
China by Anne Sophie Boisard (2004). Another aim is to show the shared or singular
practices of the three cultures analysed. The social uses of SMS in the world fit into a
dynamic that is constantly evolving among users, from the youngest to the oldest, and are
based on a written expression that constantly invents new codes or forms of the written
language. »12
Les deux chercheurs se situent en continuité avec notre grille d’analyse ;tous les deux
reconnaissent l’émergence du SMS dans des pays différents, dans le cadre des sous-cultures
délimitées par l’âge. G. Gaglio et D. Desjeux voient dans la pratique du SMS un exemple de
détournement du préscrit, déterminé par la capacité des usagers d’innover. Influencés par la
thèorie de Norbert Alter sur l’innovation ordinaire13, les deux anthropologues, à la suite d’une
démarche comparative entre plusieurs espaces, considèrent que le SMS est un objet de
consommation. Ses développements différents, les pratiques changeantes, expression d’une
créativité individuelle et collective, font que le SMS accomplisse « les conditions » pour être
considéré un objet soumis au processus complexe de la consommation.
11 Gérald Gaglio, 2005, “La pratique du SMS en France: analyse d'un comportement de consommation in tant
que phénomène social”, Paris, Consommations et société n°4, electronic journal, www.argonautes.fr
12 Dominique Desjeux ,2005, „SMS uses and issues in China, France and Poland”, Paris, Consommations et
société n°4, electronic journal, www.argonautes.fr.
13 Norbert Alter, 2000, L'innovation ordinaire, Paris, PUF.
12
Cette façon d’aborder le SMS est celle que nous suivrons aussi ;quand même,
l’explication de l’émergence du SMS ne nous suffit pas. Considérer l’explosion du SMS
comme ayant ses racines que dans la capacité créative des usagers (les innovateurs ordinaires)
nous semble une explication un peu aride, qui laisse à coté les conditions du contexte qui ont
fait que le détournement se réalise. Et, en plus, en quoi consiste-t-elle, cette capacité créative ?
Suffit-il de le nommer pour expliquer tout un phénomène ?Quels sont donc les ressorts
intérieurs du passage de « manières de faire » aux « arts de faire »14 ?
Ces sont des questionnements qui font de SMS un objet qui peut être soumis à une
interrogation scientifique et à tout un travail de terrain.
Doctorat en Sciences politiques et sociales
info:eu-repo/semantics/nonPublished
Ernst, Timothy C. "Toward a grounded normative theory of strategies of political communication used in politics disadvantages in policy debate". Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/768.
Testo completoRusso, Anna Cecilia. "La chaise, objet de design entre communication et esthétique". Thesis, Sorbonne Paris Cité, 2016. http://www.theses.fr/2016USPCA065.
Testo completoIt is clear that objects of design, especially design furniture in the case of chairs, not only fulfi ll a social function in both the private and public spheres, but they can also take on a symbolic role and produce an aesthetic experience. Based in pragmatic thinking, the present thesis aims to develop a critical line of questioning for studying the role played by design. As Nelson Goodman claims in his Ways of Worldmaking, works of art are not the only things that can symbolise. Our goal consists in showing that, insofar as they are objects of design, chairs also function communicatively. Drawing from a corpus of eleven diff erent types of chairs, put together according to two characteristic criteria related to the evaluation and description of works of design – i.e. innovation and distribution – we fi rst analyse chairs in terms of still life, that is to say, as isolated objects. This preliminary analysis allows us to underscore, in a subsequent move, the intimate relationship that prevails between the user’s body and a chair, which now becomes a living object, one that is enriched by this very relationship
Alfarhoud, Yousef T. "Influence of Social Media on Decision Making of the Kuwait National Assembly Members: Case Study". Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1404618/.
Testo completo盧詠思. "從「校本管理條例」爭論看權力話語". HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/678.
Testo completoMcFarlin, Gavin L. "Sports television viewing and value acceptance". Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/611.
Testo completoBiedermann, Richard Scott. "An analysis of the news media's construction of protest groups". Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/620.
Testo completoZammar, Nisrine. "Réseaux Sociaux numériques : essai de catégorisation et cartographie des controverses". Phd thesis, Université Rennes 2, 2012. http://tel.archives-ouvertes.fr/tel-00687906.
Testo completoArena, Gianmatteo. "La société de l'information déstabilise-t-elle l'Etat-Nation ?analyse comparative du développement des nouvelles technologies de l'information et de la communication dans l'âge de la mondialisation". Doctoral thesis, Universite Libre de Bruxelles, 2004. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/211095.
Testo completoAnalyse comparative du développement des nouvelles technologies de l’information et de la communication dans l’âge de la mondialisation
Partant du constat que le concept “Société de l’Information” est souvent utilisé dans des contextes et des situations très différents, qui ne présentent guère de traits communs, ce travail abouti à une interprétation de ce concept, qui permette de la redimensionner au lieu d’en faire un mythe, comme cela arrive trop souvent. La “Société de l’Information”, malgré son rôle innovant et unificateur qui outrepasse même les barrières étatiques, est confrontée au poids de l’Etat-Nation dans sa conception la plus restrictive.
Nous considérons cette analyse comme une réflexion nécessaire dans une période où le défi technologique est particulièrement chargé d’un rôle politique.
Doctorat en sciences politiques
info:eu-repo/semantics/nonPublished
Reale, Manuella Vieira. "O sabor do saber: divulgação científica em interação no YouTube". Pontifícia Universidade Católica de São Paulo, 2018. https://tede2.pucsp.br/handle/handle/21311.
Testo completoMade available in DSpace on 2018-08-08T11:27:31Z (GMT). No. of bitstreams: 1 Manuella Vieira Reale.pdf: 52740448 bytes, checksum: 6fd6179e2cf5c8a252b6435fa1b358a0 (MD5) Previous issue date: 2018-06-21
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
Pontifícia Universidade Católica de São Paulo - PUCSP
This research seeks to understand which are the different enunciative strategies and the regimes of meaning and interaction of scientific communication brazilian channels on online videos - especially on YouTube s platform - as a way to cultivate the taste for science. Therefore, we aim: investigate the constructed senses and ways of presence of scientific communication destinators in the selected digital environment; observe and question the scientific communication terminology; identify enunciation marks that indicate doings shaped by metadestinator YouTube; discuss what leads a certain statement to be credible; debate the scientific communication as an approximation between scientific field and common sense. lt is recognized the relevance of scientific field in contemporary society and the role of scientific communication in dissemination of complex science. Hypotheses to be tested are: YouTube enables multiplicate audiovisual productions about scientific knowledge; scientific communication channels make the taste for science an object of value in the approximation between scientific knowledge and common sense; interactions promoted in this platform provide feedback on the part of the destinee, revealing their simulacra. The object of study consists in channels with scientific content, whose posting is regular, recent and original. A mapping is accomplished of the productions by search and data survey, resulting in an overview of current brazilian productions whose division was made in four categories relating degree of audiovisual production and formal specialization in science. They are: Beginner, Professional Producer, Certificated Specialist and lnitiated. The corpus channels, chosen respectively from each category, are: Alimente o Cerebro, Manual do Mundo, Canal do Pirula and Nerdologia. The theoretical current of French semiotics of Algirdas J. Greimas and his followers, based on the generative course of meaning, will ground the analysis of enunciation in each syncretic text, as well as the meaning and interaction regimes according to Eric Landowski. Regarding the science notion, the main authors are Thomas Kuhn and Edgar Morin and, to discuss scientific communication definition, Wilson Bueno, Carlos Vogt and Bruce Lewestein. ln meaning and interaction regimes, it is possible to see how destinators use strategic narratives to impel the construction of meaning along the destinee in order to accentuate the taste for science as an object of value
A seguinte pesquisa busca compreender quais as diferentes estrategias enunciativas e os regimes de sentido e de interagao dos canais brasileiros de divulgagao cientffica em vfdeos online - especificamente na plataforma YouTube - como modo de cultivo do gosto pela ciencia. Para tanto, objetiva-se: investigar os sentidos construfdos e os modos de presenga dos destinadores de divulgagao cientffica no ambiente digital selecionado; observar e questionar a terminologia da divulgagao cientffica; identificar as marcas de enunciagao que indicam fazeres moldados pelo metadestinador YouTube; discutir o que leva certo enunciado a ser crfvel; debater a divulgagao da ciencia na aproximagao do campo cientffico com o senso comum. Reconhece-se a relevancia do campo do conhecimento cientffico na sociedade contemporanea e o papel da divulgagao cientffica na comunicagao da ciencia complexa. As hip6teses a serem testadas sao: o YouTube possibilita a multiplicagao de produg6es audiovisuais sobre o conhecimento cientffico; os canais de divulgagao cientffica fazem do gosto pela ciencia um objeto de valor na aproximagao entre conhecimento cientffico e senso comum; as interag6es promovidas nessa plataforma proporcionam uma retroalimentagao por parte do destinatario, desvelando seus simulacros. 0 objeto de estudo e composto por canais com conteudo de teor cientffico, cuja postagem dos vfdeos e regular, recente e original. Realiza-se um mapeamento das produg6es da plataforma por procura e levantamento de dados, resultando em um panorama das atuais produg6es brasileiras cuja divisao foi feita em quatro categorias relacionando o grau de produgao audiovisual e a especializagao formal em ciencia. Sao elas: lniciante, Produtor profissional, Especialista titulado e lniciado. 0s canais do corpus, elegidos respectivamente de cada categoria, sao: Alimente o Cerebro, Manual do Mundo, Canal do Pirula e Nerdologia. A corrente te6rica da semi6tica francesa de Algirdas J. Greimas e seus seguidores, a partir do percurso gerativo de sentido, fundamentara o exame da enunciagao de cada texto sincretico, assim como os regimes de sentido e de interagao segundo Eric Landowski. Para a nogao de ciencia, os principais autores sao Thomas Kuhn e Edgar Morin e, para debater a definigao de divulgagao cientffica, Wilson Bueno, Carlos Vogt e Bruce Lewestein. Em diferentes regimes de sentido e de interagao, verifica-se como os destinadores langam mao de narrativas estrategicas para impelir a construgao de sentido conjuntamente com o destinatario a fim de acentuar o gosto pela ciencia enquanto objeto de valor
Teixeira, Ana Maria. "Questões sociocientíficas na sala de aula de ciências no ensino fundamental na perspectiva do agir comunicativo". Universidade Tecnológica Federal do Paraná, 2016. http://repositorio.utfpr.edu.br/jspui/handle/1/2047.
Testo completoIn this work, sought to analyze the argumentative involvement of studenst in the classroon, with the development of educational proposal involving sócio-scientific issues. This proposal was constituted by educational activities that addressed dimensions of scientific, technological, political, economic, social and environmental in the electricity generation process, considering the relationship between Science, Technology, Society and Environment. During the research, sougth to develop the educational process considering the following questions: 1) What are the characteristics of discursive interactions developed by students with socio-scientific issues approach in the classroom? 2) What are the scientific literacy of possibilities formation for understanding and agreement with the involvement of students in argumentation situations and questioning of scientific knowledge? This proposal has its fundamentals in the assumptions of the Theory of Communicative Action by Jürgen Habermas, which conceives the language a potential for formation and empowerment of the subject. It also involves a concept of the scientific literacy for understanding and agreement and the exercise of citizenship and socio-scientific issues associated with the argument. The subjects in the research were Sciences students in 9º grade in a public school in the state of Paraná in 2015. Data was constituted of audio and video records and written records in a field diary. Then analyzed the discursive interactions through an approach methodological of analysis content built from the theoretical framework of the Theory of Communicative Action. The data analysis allows to highliht opportunities scientific literacy, considering the appropriation of scientific knowledge and involvement alternative proposals to issues involving the relationship between Science, Technology, Society and Environment. However, the results also indicate difficulties in educational practice in Science to approach socio-scientific issues with the involvement communicative of students. Indicate the need for an educational planning that stimulate and leverage the communicative interaction for the formation of students and teachers.
King, Gabriel. "An ideological analysis of filter blogs : how Daily Kos and Powerline construct biased news : a thesis". Scholarly Commons, 2001. https://scholarlycommons.pacific.edu/uop_etds/857.
Testo completoKing, Gabriel. "An ideological analysis of filter blogs : how Daily Kos and Powerline construct biased news". Scholarly Commons, 2013. https://scholarlycommons.pacific.edu/uop_etds/857.
Testo completoKlyn, de Novelo Jessica. "The impact of intercultural differences in change agentry interventions in technology transfer". Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/833.
Testo completoWu, Yun. "A uses and gratifications perspective of Chinese college students' motivations in using renren (Chinese social networking site)". Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/798.
Testo completoFalcone, Gabrielle. "Reality television dating program viewing and perceptions of realtionships among U.S. college students". Scholarly Commons, 2004. https://scholarlycommons.pacific.edu/uop_etds/602.
Testo completoSpiro, Emma S. "Searching for community online: how virtual spaces affect student notions of community". Pomona College, 2007. http://ccdl.libraries.claremont.edu/u?/stc,15.
Testo completoMarcoux, Jean-Michel. "Genèse et développement de l'espace public : prolégomènes à l'analyse de la société de consommation et de communication de masse". Thesis, Université Laval, 2010. http://www.theses.ulaval.ca/2010/27390/27390.pdf.
Testo completoRörsch, Jonatan, e Mikael Johansson. "Social Networks : Creating Organizational Benefits out of an Online Conversation". Thesis, Uppsala universitet, Industriell teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-207086.
Testo completoHuffman, David M. "The promise of righteousness : a fantasy theme analysis of the Promise Keepers". Scholarly Commons, 1999. https://scholarlycommons.pacific.edu/uop_etds/522.
Testo completoAden, Timothy. "The effects of on-screen messages on viewer perceptions of source credibility and issue valence". Scholarly Commons, 2006. https://scholarlycommons.pacific.edu/uop_etds/645.
Testo completoBargagliotti, Vicki Marie. "Content analysis of visual manipulation" and metaphors used in national news magazines during the 1996 presidential elections". Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/2342.
Testo completoEl, Jed Mehdi. "Interactions sociales en univers virtuel : Modèles pour une interaction située". Phd thesis, Université Paul Sabatier - Toulouse III, 2006. http://tel.archives-ouvertes.fr/tel-00144856.
Testo completoDans notre approche, chaque utilisateur contrôle son propre avatar (représentation de l'utilisateur dans l'environnement virtuel) et peut prendre des décisions selon ses propres perceptions, son expertise et historique. La problématique de recherche devient donc d'offrir une solution pour maintenir un contexte d'interaction 'riche' lors de la collaboration.
Nous proposons des solutions qui permettent d'enrichir l'interaction sociale en univers virtuel. D'une part, l'interface proposée permet aux interactants d'exploiter leurs références indexicales (par exemple pointer de la main des objets de l'univers, orienter le regard vers une direction, etc.). D'autre part, notre modèle d'interaction sociale permet de produire automatiquement des comportements chez les avatars qui soient pertinents par rapport au contexte de l'interaction (par exemple distribuer le regard vers ses interlocuteurs, regarder les autres avatars en marchant, effectuer des expressions gestuelles en parlant, etc.).
Nous proposons également un modèle émotionnel pour simuler les états internes des personnages virtuels en interaction.
Ces modèles s'intègrent dans une architecture multi-agents capable de fusionner de façon 'réaliste' les actions intentionnelles décidées par l'acteur humain et les comportements non-intentionnels (produits par le modèle d'interaction sociale) comme les gestes, postures, expressions émotionnelles qui dépendent du contexte dans lequel évoluent les avatars.
Charrier, Francis. "Politiser la technicité : une analyse spatiale de la mise en ordre de la société de l'information au moyen du commerce électronique". Thesis, Université Laval, 2007. http://www.theses.ulaval.ca/2007/24144/24144.pdf.
Testo completoPecori, Francesca. "Donne e scienza : il premio L'Oréal. Un modello contemporaneo per promuovere la presenza femminile". Thesis, Sorbonne Paris Cité, 2017. http://www.theses.fr/2017USPCC136/document.
Testo completoThe starting point from which this work originated is to understand and investigate the problem of inequality, from a sociological perspective, through the gender category and specifically in science. The difference in the number of women at the highest level (and not only) of professional hierarchies in science (universities, laboratories, research centers, institutions) is a reality. Our research aims to investigate the mechanisms through which gender inequality operates in the scientific world and, to achieve this goal, we have used a case study considered particularly important and useful, that of the For Women and Science Award, an important international recognition dedicated to women who work in science. After defining the theoretical horizon which constitutes the context of the thematics of our research, we have realised a secondary analysis of data and then, we have developed and submitted the award’s winners to a structured interview, integrating, in this way, the preparatory study phase with the direct voice of the protagonists. The core of the research is represented by the case study of the L’Oréal’s Award, which has permitted to establish a direct dialogue with the scientists who have succeeded in science and therefore it has helped us to highlight some of the key dynamics responsible of inequality. On one hand, the Award’s case study reflects how the presence of women in the scientific world is still perceived as a phenomenon to be underlined, therefore, in certain aspects, to be protected, showing that gender equality in science must not be taken for granted, but rather as an objective to be pursued with perseverance and determination. On the other hand, it stresses that scientific research has become - as the European Community has not failed to highlight and as the literature underlines - a constitutive aspect of a developed society and of its economic and political dynamics. We may wonder: why a multinational has decided to invest in an area apparently so far from its own sector? How is the Award’s placement in the company’s context? These are some of the questions we have asked and we have tried to answer in order to face the case study chosen and to receive important and innovative informations about the thematics we wanted to analyse with this research
L’idea di partenza da cui ha avuto origine il presente lavoro è stata quella di confrontarsicon il problema, secondo una prospettiva sociologica, della disuguaglianza attraverso lacategoria di genere e, specificatamente, nell’ambito della scienza. La differenza del numerodi donne ai livelli apicali (e non solo) delle gerarchie lavorative in ambito scientifico(università, laboratori, centri di ricerca, istituzioni) è un dato inoppugnabile in quantopermane costante nel tempo. Nella nostra ricerca ci siamo posti, dunque, l’obiettivo di indagarei meccanismi attraverso cui le discriminazioni di genere operano nell’universoscientifico. La nostra indagine ha principiato con un’analisi della letteratura che ci hapermesso di comprendere e definire lo stato dell’arte attuale evidenziando un trend cheresta, purtroppo, invariato. Abbiamo, in seguito, studiato e cercato di capire e mettere inluce quali siano le motivazioni e le dinamiche alla base della perdurante condizione dimarginalità in cui versano le donne e, a tal fine, siamo ricorsi allo studio di un caso giudicatoparticolarmente significativo e interessante, rappresentato dal Premio Pour les femmeset la science. I racconti delle vincitrici del Premio, rappresentanza dell’eccellenzascientifica mondiale, ci hanno permesso di raccogliere importantissime informazioni riguardoa molteplici aspetti relativi alle nostre tematiche. E’ stato infatti possibile fare lucesull’impatto effettivo esercitato sulle carriere scientifiche femminili da parte dell’iniziativadella multinazionale e, in particolar modo, abbiamo potuto raccogliere direttamente dallavoce delle scienziate opinioni, visioni ed esperienze significative che ci hanno permesso diapprofondire dall’interno e secondo un punto di vista inedito e foriero di spunti, le tematicheoggetto della presente tesi. In questo scenario, dopo aver delineato l’orizzonte teoricoentro cui dirigere la nostra attenzione, abbiamo dapprima intrapreso un’analisi secondariadei dati e, in un secondo momento, abbiamo elaborato e somministrato alle vincitrici delPremio un’intervista strutturata. Il nucleo centrale della ricerca è costituito, quindi, dallostudio del caso del Premio che ci ha permesso di instaurare un dialogo diretto con quelledonne che sono riuscite a fare breccia nelle potenti mura che da sempre hanno delimitatoil fortino della scienza, permettendoci così di rilevare alcune delle principali dinamicheche possono essere ritenute responsabili delle dinamiche discriminatorie che produconodisuguaglianze nell’operato delle donne. Da un lato, infatti, il Premio indica come la presenzafemminile nell’universo scientifico sia ancora avvertita come un fenomeno non risolto,dunque, per certi aspetti, da porre costantemente all’attenzione, a testimonianza diquanto la parità di genere nella scienza non vada data per scontata, ma sia anzi un obiettivoda perseguire con costanza e determinazione. Dall’altro lato, esso mette in evidenzache la ricerca scientifica è diventata – come la Comunità Europea non ha mancato di sottolinearee come rimarca molta letteratura – un aspetto costitutivo di una società evoluta edelle sue dinamiche economiche e politiche. Possiamo allora chiederci: perché una famosissimamultinazionale che opera nel campo della cosmesi ha deciso di investire in unaquestione apparentemente così distante e lontana dal proprio ambito di intervento nel mercato? Come si colloca il premio all’interno del contesto aziendale? Questi sono alcuni deiquesiti che ci siamo posti e a cui abbiamo tentato di rispondere perché ritenuti imprescindibiliper affrontare in modo il più possibile approfondito il caso studio prescelto