Tesi sul tema "Collaborative consumers"
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TARIQ, Zaheer. "Smart energy demand management. A collaborative approach towards consumers' active participation". Doctoral thesis, Università degli studi di Bergamo, 2014. http://hdl.handle.net/10446/30769.
El, Karmouni Hajar. "Le travail du consommateur pour la mise en place d'une alternative : cas du supermarché coopératif La Louve". Thesis, Paris Est, 2017. http://www.theses.fr/2017PESC0093/document.
Over the last decade, forms of voluntary consumer work have emerged in different areas (transport, accommodation, repair, etc.). They lead to a shift from a consumer "served" by the market to an "auto-produced" consumer.This Phd thesis is based on the study of a form of organization part of this movement, through the realization of a longitudinal study of the creation and launch of a cooperative and participatory supermarket, La Louve. This non-profit project proposes to offer quality food products at low cost. The work of its members is at the heart of the organizational and economic model of the cooperative, each consumer member having to provide 3 hours of work per month.Through this research, the acceptance of consumer participation in marketing, of working consumers (Dujarier, 2010), of voluntary work and of alternative are shaken. The thesis identifies a new form of work carried out by consumer-volunteers who self-assign the demands of professionals. It highlights the emergence of an organizational form supported by an alternative and responsible discourse, but whose management practices remain anchored in a pragmatic and non-militant approach. This collective of consumers reveals a utopian and pragmatist approach, the cooperators agreeing to provide free work by reproducing the salaried model of the companies and put into practice their skills to first meet their own needs.From this research, a new register of meaning emerges, that of a consumer working in a voluntary way characterized by his commitment without militancy and limited by a contract of voluntary work
Wessman, Anna. "Collaborative consumption for a sustainable future: What gets consumers on-board? : An investigation of the consumers' willingness to adopt PSS and its determinants". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-80595.
Ratzinger, Sofia. "Cultivating Collaborative Lifestyles in Urban Neighbourhoods". Thesis, Linnéuniversitetet, Institutionen för design (DE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75295.
Ben, Arbia Abir. "La conscience environnementale, sociale et économique comme vecteur motivationnel au comportement responsable des consommateurs collaboratifs et des simplistes volontaires". Electronic Thesis or Diss., Université de Lille (2022-....), 2023. http://www.theses.fr/2023ULILD020.
This thesis examines the role of environmental, social, and economic consciousness as a motivating factor in the adoption of responsible behaviors by collaborative consumers and voluntary simplifiers. The current postmodern context, characterized by a growing concern for social and environmental issues, presents a unique opportunity to study the transition towards socially responsible behaviors. This research contributes to understanding how consciousness of socially responsible consumption can motivate consumers to adopt responsible behaviors. These results provide valuable insights for various stakeholders advocating for sustainable and socially responsible consumption
Juge, Elodie. "La fabrique des conso-marchands : une approche par les dispositifs sociotechniques dans le contexte de la consommation collaborative". Thesis, Lille 2, 2018. http://www.theses.fr/2018LIL2D011/document.
Collaborative consumption is often presented as the new economy of sharing and advocates usage vs. ownership. However, it seems that certain collaborative practices are sources of hyperconsumption and that they actually encourage consumerism. As part of this doctoral research, we seek to identify and understand the rise of commercial skills among consumers. We take a sociotechnical dispositives approach to study this process in the context of collaborative consumption. Our results demonstrate that certain collaborative practices allow the expression of the entrepreneurial subject and fuel the neoliberal logic rather than question it. They also show that socio-technical dispositives are omnipresent and capable of mass shaping consumers, leading them to behave like consumer-seller within a "consumerist" heterotopy. Furthermore, our results reveal how the consumersellers studied, in the context of a jumble sale, certainly develop their entrepreneurship but nevertheless want to preserve a certain distance between game and reality to continue to "play shop"
Le, Nanette Thi, e Melanie Ann Sheerr. "Collaborative direct to store distribution : the consumer packaged goods network of the future". Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/68826.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 64-66).
Promotional events are a common occurrence in the grocery and drug industries. These events require consumer packaged goods manufacturers to deliver a large volume of product, beyond the typical demand, to the retailer in a short period of time. Two of these manufacturers, Manufacturer A and General Mills, are interested in exploring the benefits of an innovative distribution strategy: collaboratively shipping their promotional products direct to the retailer stores. This thesis describes a modified minimum cost flow optimization model, which was developed to compare the costs of this multi-manufacturer collaborative distribution strategy with two more traditional distribution approaches in which each company would deliver product independently. The first traditional strategy entails independently delivering product to the retailer distribution center, from where the retailer would transport the product to the stores. The second traditional strategy involves each manufacturer independently delivering directly to the retailer stores. Using a retailer that participated in a trial implementation of this collaborative distribution strategy in 2010 as a case study, the model is solved to find the lowest cost distribution strategy for the region served by each retailer distribution center. Results show that collaborative distribution is the most cost effective strategy in two thirds of the regions that were studied, and that this finding is fairly robust with respect to the input parameters. However, cost savings to the supply chain from employing the optimal strategy are relatively small, with savings to the retailer coming at an additional expense to the manufacturers. Therefore, this thesis concludes that the manufacturers' incentive to employ collaborative distribution depends upon a method of sharing savings with the retailer, or upon the expectation of increased revenue due to higher sales from employing this distribution strategy.
by Nanette Thi Le and Melanie Ann Sheerr.
M.Eng.in Logistics
Yin, Wang. "Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies". Thesis, Karlstad University, Division for Business and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5580.
With marketing concept being maturely developed, many firms are encouraged being customer-oriented. However, as firms pursue advanced technology development which is in order to meet customers’ various needs and being competitive, the furious competition of products innovation and development is raising which leads to time and people consuming blindly for firms, and the space of being competitive is condensed. In such case, a new logic is advocated which is to ask firms to lay down the separated line with consumers, and start to consider about interaction with consumers and other value network entities, it is time to get rid of single side supply and to advocate two side collaborate. This paper argue the customer orientation should be reconsidered with transmitting into service-dominant logic, through demonstrating from several primary theory foundation, it argued that interaction and collaboration of manufacturing companies and consumers is a new features for firms to find another outlet to being competitive. Even though this mindset is not prevail, it has already started in IT sector, and gradually it will expand to others, because information technology is seen as a good facilities for interaction between companies and consumers, it will be reflected in further practical study.
Resta, Beatrice <1997>. "Brand crossover collaboration: China’s cutting-edge marketing strategy generating buzz among Chinese consumers". Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21985.
Wallace, Rick L., e Nakia J. Woodward. "Consumer Health Information: Promoting Partners in Collaboration Between Medical & Public Libraries". Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etsu-works/8772.
Unsal, Hizir Tenguz. "A comparison of the consumer product development process between Turkey and Western Europe". Thesis, Northumbria University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.325764.
Bartolini, Nicole. "Studio ed integrazione di un sistema di collaborative filtering su piattaforma e-commerce business to consumer". Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2014. http://amslaurea.unibo.it/7763/.
Wallace, Rick L. "Taking Consumer Health Information to the People: A Medical and Public Library Collaboration". Digital Commons @ East Tennessee State University, 2002. https://dc.etsu.edu/etsu-works/8801.
Elina, Lindholm, e Bjälkenfalk Katrin. "Pirates of the box : Resource plunderers and collaboration within the CrossFit tribe". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298473.
Dabadie, Isabelle. "Une approche socio-anthropologique de la consommation collaborative : focus sur les nouveaux rapports à la propriété". Thesis, Rennes 1, 2017. http://www.theses.fr/2017REN1G020.
Collaborative consumption refers to a highly varied range of practices – including rentals, loans, gifts, bartering and sharing between consumers – that challenge the primacy of individual ownership. This rapidly growing phenomenon has been the subject of many research studies that have attempted to define, map or explain it by identifying its determinants or evaluating its impact. Few researchers have focused on the cultural background to this movement. That is the focus of this study, which studies collaborative consumption from an anthropological perspective, looking at the central question of our relationship with ownership. This research, rooted in Consumer Culture Theory (CCT), adopts a phenomenological approach centred on the meaning of consumer experiences. In empirical terms, it uses an ethnographic study conducted in three different fields that reflect the diversity of collaborative practices: co-housing, collaborative pleasure boating and clothes libraries. Its main theoretical foundation is the use of an original analytical framework – cosmological infrastructure, inspired by the work of Stosczkowski (2008) – which highlights the salient traits of a particular worldview. The results reveal the emergence, within a movement that remains largely consumeristic, of a counterculture that is comparable to voluntary simplicity and characterised by a new relationship with ownership, which, for proponents of this counterculture, is not only replaced by the notion of usage but is also charged with different meaning. We call this the “cosmology of alter-possession”. This research provides a better understanding of the behaviour of consumers who maintain an ambivalent relationship with possessions, somewhere between detachment and the search for lasting links, and aspire to more open and collective forms of ownership in response to the social and environmental challenges in a world with finite resources
Erving, Ellyn E. "The Sharing Economy: Exploring the Intersection of Collaborative Consumption and Capitalism". Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/409.
Bazzi, Naji, e Christine Opie. "The sharing economy and Web 2.0 : a consumer perspective". Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122659.
Wang, Yun. "The factors of consumer behavior and the sharing economy : A quantitative study". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77239.
Dziubanowska, Beata Krystyna, e Ramona Neumaier. "The Power of Clothing Libraries : ANEMPIRICALSTUDYONMEMBERSOFACOLLABORATIVE CONSUMPTION BUSINESS WITHIN THE FASHION INDUSTRY". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-683.
Mattsson, Lisa, e Maja Wenning. "Delningskonsumtion och ägandeskap : Hur ägandeskap påverkar konsumenters intention för adoption av korttidshyra inom olika produktkategorier". Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45905.
The demand and consumption of the earth's natural resources is constantly increasing (Lieder & Rashid 2016). In combination with a consumption pattern that is characterized by a “take-make-waste” mentality we face anticipated consequences (Belk 2014a). As a response, a new set of business models has begun to get attention. One of these more circular models is collaborative consumption which includes short-term renting (Armstrong & Park 2019a). By sharing resources during a short period, the consumers are able to experience monetary-, utilitarian- and environmental benefits without owning the product (Barhdi & Eckhardt 2012; Griffiths & Hwang 2017; Martin 2016). But is ownership a friend or foe in regards to more sustainable consumption patterns? The purpose of this study is to observe how ownership affects the adoption of short-term renting and further to observe if different product categories are affected differently. By conducting a quantitative online survey, the result shows that there is a tendency for ownership to affect the adoption of short-term renting in the observed categories. Furthermore, there is an indication that furniture along with clothing might not be suitable for short-term renting whilst accommodation, and for some part electronics, might be more suitable due to the degree that ownership affects the intention for adoption.
Wallace, Rick L., e Nakia J. Woodward. "Collaborating with Public Libraries to Provide Consumer Health Information Services to 17 Rural Tennessee Counties". Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etsu-works/8781.
Schultz, Roberta J. "Customer business development through multi-functional teams, and external and internal collaborataive communication in relationship contexts /". free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842563.
He, Lei. "Consumer Behaviour in Collaborative Consumption : A study of sustainable consumption behavioural change on the online sharing platforms for products". Thesis, Uppsala universitet, Naturresurser och hållbar utveckling, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-404379.
Carter, Nakia, e Rick Wallace. "Collaborating with Public Libraries, Public Health Departments, and Rural Hospitals to Provide Consumer Health Information Services". Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etsu-works/8682.
Gustafsson, Viktor, e Gustav Höglund. "The cooperative future of game development : A phenomenon of collaboration between producers and consumers in the video game industry". Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188581.
Oberoende utvecklare och storskaliga utvecklingsstudior - vanligtvis betraktade som tv-spelsindustrins David och Goliath - rör sig allt närmre varandra. Kraftfulla mjukvaruramverk som traditionellt sett varit reserverade för professionella utvecklare och som tidigare endast varit tillgängliga genom kostsamma licenser blir i allt större utsträckning gratis att använda för konsumenter. Genom att dela med sig av sina verktyg istället för att hålla dem för sig själva så kan företag nyttja den kombinerade talangen hos sociala nätverk knutna till sina produkter och generera intäkter genom royalties och andra indirekta avgifter. Denna uppsats beskriver hur tv-spelsindustrins utveckling på senare år har möjliggjort denna affärsstrategiska förändring och hur industrin kan fortsätta att utvecklas som en följd av detta. Resultatet av en Delfistudie baserad på intervjuer med spelutvecklare både inom och utanför industrin pekar mot en framtid av ökat samspel och delande av kunskap och resurser. Detta karaktäriseras av fler samarbeten mellan producenter och konsumenter samt närmre relationer mellan företag och deras konsumentnätverk. Genom att ta till sig affärsmodeller som bygger på gratis-att-använda-principer och att dela med sig av avancerad, äganderättsskyddad mjukvara med sina konsumenter, så sänker företag ingångströskeln för aspirerande spelutvecklare. Därigenom löser företagen upp den traditionella “vi och dem”-relationen som tidigare existerat mellan oberoende utvecklare och etablerade studior.
Mattisson, Amanda, Caroline Wilkens e Sanna Nevala. ""In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35782.
Seifert, Dirk. "Efficient Consumer Response : Supply Chain Management (SCM), Category Management (CM) and Collaborative Planning, Forecasting and Replenishment (CPFR) als neue Strategieansätze /". Mering : Hampp, 2004. http://www.gbv.de/dms/zbw/372972977.pdf.
Kang, Bum-Kyu. "New conceptual framework of cross-functional collaboration for new product design development in global consumer electronics firms". Thesis, Brunel University, 2001. http://bura.brunel.ac.uk/handle/2438/5202.
Nguyen, Windy, e Tzu-Meng Chuang. "Consumer Acceptance and Value in Alternative Business Models in the Fashion Industry : A Systematic Literature Review". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26321.
Kvarnström, Susanne. "Collaboration in Health and Social Care : Service User Participation and Teamwork in Interprofessional Clinical Microsystems". Doctoral thesis, Hälsohögskolan, Högskolan i Jönköping, HHJ, Avd. för beteendevetenskap och socialt arbete, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15022.
Carter, Nakia J., e Rick L. Wallace. "Information Revolution: Mustering the Militia: Collaborating with Public Libraries to Provide Consumer Health Information Services to 17 Rural Tennessee Counties". Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etsu-works/8769.
Lind, Amelia, e Anneli Hageström. "Kläduthyrning - framtidens textila konsumtionssätt? : En undersökning av möjligheter för prenumerationsbaserad uthyrning av textila friluftsprodukter i Sverige". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21976.
This study investigates possibilities for the development of subscription based rental of outdoor clothing, with a base in a test project launched by company X. The study examines if there is a potential market for subscription-based outdoor clothing rental, what is required from such a service for consumers to switch from buying to renting their clothes and how such a concept can be designed to make the product range feel sufficient and personal for every customer. The study is implemented with a mixed method. The result is proving that there is a potential market for subscription based outdoor-clothing rental, but that many consumers don’t have the same need to update their outdoor clothes as often as their everyday clothes. The respondents are most interested in a package-offer based on their activities. Among the ones not interested in subscription based rental, the majority answered it’s because they want their clothes available at all times. Added value is needed to attract consumers to rent instead of buy, which could be gained by creating a community among the users. Other important aspects to gain value is through price advantages, availability and flexibility. The product range should be personally adjusted but with freedom of choice. Seasonal based subscription is an interesting option since many of the respondents want to use the product for a longer time. Logistic solutions are also discussed in the study and one option is to use agents who arranges swaps in smaller cities where there are no stores. The importance of focusing on a niched consumer are displayed, as well as the need of a great change in consumer attitude to be able to change habits and consumer behaviour.
Fernández, Hidalgo Cristina, Larry Mikano e Tom Vermeersch. "The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086.
Andréasson, Caroline, e Anna Letica. "Kollaborativ Klädkonsumtion : En studie med inriktning på klädkonsumenters inställning till klädbibliotek". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14676.
Clothing consumers play an active role in the consumption development and have the power to change clothing consumption. Over time, various counter reactions towards today's clothing consumption have been established and Product Service Systems (PSS) offer alternative consumption opportunities. PSS includes collaborative fashion consumption and clothing libraries, which refer to an exchange of ownership or shared ownership of fashion products. The study presents Consumer Culture Theory (CCT) that aims towards the dynamics of cultura land social perspectives. CCT is used as a theory to identify connections to the PSS perspectiveand whether clothing libraries can evolve into a wider consumer culture. The purpose of this study is to investigate the attitude of younger female clothing consumers to use clothing libraries, by looking at cultural influencing factors. Through qualitative semistructured interviews, the results show that internal and external cultural factors contribute to an increased awareness of sustainability. More and more clothing consumers advocate sustainable consumption options, which means that clothing libraries can increase its spread.
Huffaker, Stacey A. "Successes and Challenges of Family and Consumer Science Extension Agents in the Implementation of Couple and Relationship Education". DigitalCommons@USU, 2011. https://digitalcommons.usu.edu/etd/855.
Oliveira, Marcelo Custodio de. "Efeitos da recomendação online no comportamento do consumidor: um estudo envolvendo confiança, satisfação, recomendação e intenção de compra". Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-06022014-191749/.
The Web 2.0 is changing consumer behavior towards brands. In the context of interaction through brand communities, reviews sites, blogs and microblogs, arises the practice of collaboration in which consumers spontaneously take attitudes to recommend online goods and services, based on their positive or negative experiences of pre-purchase. These attitudes of online recommendation belong to a new phenomenon that has been researched in the study of consumer purchase intention. The role of this consumer as a collaborator and generating recommendations spontaneously in the social media provides an increase of the importance of the stage of consideration in the traditional purchasing funnel, changing the way that consumers decide by their purchases of products and services. As a result, a positive or negative impact can be attributed to the purchase intention and its antecedents such as trust, satisfaction and intention of service recommendation . In this study, we propose a theoretical framework to discuss the impact of these changes and the design and analysis of a 2x2x2 factorial experiment that contributes to determine what is the effect of positive or negative recommendations from social media influencers on antecedents and consumer purchase intention. As focus of that experiment we have manipulated two types of services (low and high price), peer groups (personal and external) and nature of message (negative and positive recommendation). The results show that the only relevant factor which brings impact on the trust, satisfaction, recommendation and purchase intention is the type of message - positive or negative - and in general greater impact is attributed to positive messages. This study contributes to the understanding of the consumer behavior face this new environment and can drive to discuss the marketing efforts required in a new reality in the corporate scenario - the era of collaboration and increasing role of influencers.
Karlsson, Kathrin, e Matilda Sandberg. "Hyra kläder : utforskar den erfarna konsumentens upplevelser". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26361.
Renting clothes is a phenomenon that has gained increased interest in recent years, not least in the research field where one has discovered environmental benefits. Clothing rentals are part of the circular economy and is a response to the negative environmental impact caused by the linear way of working in the textile industry. Despite this knowledge, there is still a high demand for newly produced fashion. Thus, renting clothes can be a way of fulfilling consumer needs to renew themselves with less negative environmental impact. The purpose of this study is to gain further understanding of how consumers experience collaborative consumption, specifically clothing rental. With its qualitative nature, this study identifies consumers perceived advantages and disadvantages as well as differences and similarities between rental models. By conducting twelve semi-structured interviews with experienced consumers data was collected. Through the lens of Social Exchange Theory (SET), the respondents’ answers could be categorized in to different themes. The theory also worked as a tool to analyze how consumers weigh perceived advantages and disadvantages when choosing whether or not to use a rental service. Through the identified themes, perceived differences and similarities between various rental services could be determined and used as a basis for understanding why consumers experience the concepts differently. Based on the answers of the respondents’, five different rental models were identified. By applying SET six hedonistic and six utilitarian motives was found. In addition, trust and reduced risk were important factors in the consumers decision. The research also resulted in a modified version of SET that implies that some factors weight heavier than others. Several of the utilitarian motives as well as perceived risk were more decisive, despite the fact that consumers experienced more advantages than disadvantages. The result also showed that once consumers have experienced the concept of renting clothes, their attitude is generally positive. Therefore, this study contributes to deeper knowledge about collaborative consumption and business models based on clothing rental. It can also be useful in further research as well as for the development of the industry and similar business models. This report is presented in Swedish.
Gruen-Martin, Adèle. "Understanding consumer appropriation in access-based consumption as the creation of meanings : an investigation trough design". Thesis, Paris Sciences et Lettres (ComUE), 2017. http://www.theses.fr/2017PSLED016/document.
This dissertation aims to understand consumer appropriation of objects and places shared with others. We draw from theories of appropriation, access-based consumption and design to question the definition, the value and the emergence of consumer appropriation in access. We explore the contexts of car sharing and coworking spaces through four research articles. Our findings highlight the role of material objects in the enactment of consumer appropriation practices. We define consumer appropriation as the creation of meanings (sign value, linking value, wellbeing in use) enacted through a routinized set of practices between the consumer and the material elements of the access-based activity
Girerd-Barclay, Nicolas. "Just Build It". Thesis, Linnéuniversitetet, Institutionen för design (DE), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86291.
Buch, Julia, e Jakob Trenk. "Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model". Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52680.
Bassetto, Jefferson. "MÍDIAS SOCIAIS ON-LINE: o consumidor fala, mas quem escuta?" Universidade Metodista de São Paulo, 2013. http://tede.metodista.br/jspui/handle/tede/654.
Sob o prisma da comunicação mercadológica, esse trabalho se propõe investigar o novo perfil de consumidor que, conectado a uma ampla rede de pessoas, influencia e até comanda diversas mudanças na forma de produzir e vender bens e serviços. A comunicação passa a ser mais horizontal do que vertical, pois os consumidores manifestam-se nas mídias sociais on-line e interagem com seus pares, e muitas empresas demonstram dificuldades em perceber o início desse crescente poder de manifestação do consumidor. O propósito desta pesquisa é investigar até que ponto os consumidores estão conseguindo ser ouvidos pelas empresas por meio das mídias sociais on-line. A metodologia aplicada foi o Estudo de Casos Múltiplos de empresas do setor de telefonia celular. Construiu-se um instrumento de pesquisa e, por meio de análise de conteúdo dos comentários coletados durante três meses nas páginas da TIM e da CLARO no Facebook, os resultados apontam uma dificuldade muita grande das empresas do setor de telefonia em ouvir os consumidores.
Santos, Paula Alexandra Baeta dos. "A relação entre materialismo e consumo colaborativo". Escola Superior de Propaganda e Marketing, 2016. http://tede2.espm.br/handle/tede/199.
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Materialism is the importance assigned by the individual to the ownership and acquisition of material goods as a way to express personality and social identity. Collaborative consumption, in turn, corresponds to an alternate consumption mode in which the acquisition and ownership give way to practices arranged mainly around sharing and access. Given these definitions, there seems to be a conflict for more materialistic individuals when they consider adopting collaborative consumption practices. This study aimed to understand whether materialism is antecedent of propensity to adopt collaborative consumption practices. It also examined the relationship between materialistic individuals’ profiles and the importance attached to the reasons of adoption. For these purposes, a field survey with 223 telephone interviews was conducted with residents of the São Paulo metropolitan area. The reduced materialism scale developed by Richins (2004) and adapted by Ponchio and Aranha (2008) was used to measure this construct. The scale was validated in the context of this research. From the theoretical framework, four collaborative consumption modes were selected to be investigated: trading or selling used goods, renting or borrowing products, car rental and exchange of intangible goods (services). Similarly, the reasons for adoption were selected too. The results show that collaborative consumption is an option to be considered by more materialistic individuals, as long as it is not based on access, but in exchange or acquisition of used goods. One possible motivation for their engagement is the opportunity to acquire innovative products that contribute in some way to their social distinction. At the end, academic and managerial implications were discussed as well as the limitations of this study and recommendations for future research.
O materialismo refere-se à valorização que o indivíduo atribui à aquisição e ao acúmulo de bens como forma de expressão de sua personalidade e identidade social. O consumo colaborativo, por sua vez, corresponde a uma forma de consumo alternativa, na qual a aquisição e posse de bens cedem lugar a práticas de consumo organizadas, principalmente, em torno do compartilhamento e do acesso. Dadas estas definições, parece haver um conflito entre a adesão ao consumo colaborativo por parte de indivíduos mais materialistas. O objetivo deste estudo foi entender se o materialismo é antecedente da propensão de adesão às práticas de consumo colaborativo. Além disso, analisou-se também a relação entre o perfil materialista do indivíduo e a importância atribuída a aspectos motivadores da sua adesão ao consumo colaborativo. Para tanto procedeu-se um levantamento de campo com 223 entrevistas telefônicas realizadas junto a moradores da região metropolitana de São Paulo. A mensuração do materialismo foi feita por meio da escala reduzida de Richins (2004) adaptada por Ponchio e Aranha (2008). A escala foi validada no contexto desta pesquisa. A partir do referencial teórico foram selecionadas quatro práticas de consumo colaborativo a serem investigadas: troca ou venda de produtos usados, aluguel ou empréstimo de produtos, aluguel de carro e troca de bens intangíveis (serviços). Da mesma forma foram selecionados os motivadores de adesão. Os resultados apontam que o consumo colaborativo se apresenta como alternativa a ser adotada por indivíduos mais materialistas, desde que não seja baseado no acesso, e sim na troca ou aquisição de bens usados. Uma possível motivação para seu engajamento é a oportunidade de adquirir produtos inovadores, que contribuam de alguma forma para a sua distinção social. Ao final foram discutidas as implicações acadêmicas e gerenciais destes resultados, assim como suas limitações e as recomendações para pesquisas futuras.
TRAN, HANNA, e EMMY VESTERBERG. "Konsumentinvolvering i produktutvecklingsprocessen i vitvarubranschen". Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279767.
The competition in the market is getting far more resilient, hence, the customer perspective becomes an increasingly important success factor. The purpose of this report is, therefore, to investigate and immerse the understanding of how companies in the home appliance industry implement customer involvement in the different phases of the product development process. In addition, an understanding of how customer involvement will affect the company and how they use and spread the knowledge from these implementations will be created. The research questions were answered through an in-depth literature study to create a theoretical framework and therefore gain an understanding of prevailing theories and methods used in customer involvement. This was subsequently compared with a semi-structured interview study in which customer involvement in the home appliances industry was investigated. The respondents who participated in the interview study worked at Electrolux, an international company in the home appliance industry. The study shows that there are different opinions about customer involvement regarding the phases in which the consumer should be involved in the process and to what extent the integration should take place. The results of this research indicate that the methods used to integrate users in the product development process are mainly for informational purposes, to create an understanding and knowledge of the consumer's use of the product. This knowledge could later on can be used by the product developers. Involving consumers in the process was considered to have positive effects, however there were some difficulties that were important to take into account in order to achieve a desired and useful result. The study also shows that cross-functional teams could contribute to easier communication and information management since many different functions are involved throughout the product development process.
Wallace, Rick L., e Bruce Behringer. "Potential of Technology to Improve the Availability and Use of Health Information on Cancer Subjects for Clergy from Rural Communities". Digital Commons @ East Tennessee State University, 2020. https://doi.org/10.1111/hir.12275.
Schwing, Maximilian. "Adoption Factors and Outcomes of Shared Micromobility Solutions – An Empirical Examination in Closed-Campus Environments". Electronic Thesis or Diss., Toulouse 1, 2023. http://www.theses.fr/2023TOU10002.
As an application of the sharing economy, shared micromobility refers to the shared use of light-weight transportation modes (e.g., e-scooter sharing). It is considered an integral part of sustainable urban mobility, as it reduces the reliance on individual motorized vehicles and solves the first-and-last-mile problem of public transportation. However, shared micromobility is controversial with consumer-related issues. Consequently, it has attracted interest outside and inside academia, and service providers innovate their solutions. In this context, this dissertation aims to understand how consumers adopt innovative shared micromobility by focusing on the application in closed-campus environments. First, we use the theory–context–characteristics–methodology systematic literature review protocol (Paul & Criado, 2020) to provide a holistic overview and research agenda of theoretical and empirical aspects at the intersection of marketing research on the sharing economy. Thus, we define our research questions related to 1) adoption factors and real user behavior 2) satisfaction and continuance intention to use 3) longitudinal effects of user experience on the perceptions of closed-campus micromobility. By setting up a field laboratory for shared micromobility in a closed-campus setting, we collect empirical survey and behavioral data to answer the related questions. Regarding the first question, we examine the antecedents of behavioral intention to adopt closed-campus micromobility and its influence on real user behavior. We draw on the UTAUT2 (Venkatesh et al., 2012) and integrate consumer perceived value theory (Holbrook, 1994), employee enablement theory (Adler & Borys, 1996) and privacy calculus theory (Martin & Murphy, 2017). The results indicate that performance expectancy, effort expectancy, task enablement, and hedonic and utilitarian value are significant antecedents of behavioral intention, which positively affects real use. Regarding the second question, we examine the antecedents of satisfaction and continuation behavior of closed campus micromobility. We draw on the expectation-confirmation model (Bhattacherjee, 2001) and integrate the theory of well-being (Diener et al., 1999) and consumer perceived value theory (Holbrook, 1994). The results reveal that subjective well-being is an antecedent of service satisfaction, which in turn is influenced by hedonic and economic values. Finally, regarding the third question, we examine the longitudinal effects of user experience. Based on UTAUT2 (Venkatesh et al., 2012) and regulatory focus theory (Avnet & Higgins, 2006), we add consumer perceived value theory (Holbrook, 1994), employee enablement theory (Adler & Borys, 1996), theory of well-being (Diener et al., 1999) and social identity theory (Ashforth & Mael, 1989). Through a within-subject design and two independent samples (short-term and long-term experience), we reveal that performance expectancy and task enablement are stable antecedents of usage intention, whereas hedonic value decreases. Concerning outcomes, we highlight the role of subjective well-being and organizational identification from the perspective of users and organizations. Our research offers contributions to the literature on technology adoption and shared micromobility, by highlighting important factors and outcomes that influence the decision to use shared micromobility solutions in closed-campus settings. We also offer methodological contributions. Thanks to the implementation of the field laboratory, we combine declarative survey data with real behavioral data and analyze longitudinal effects. To conclude, we present implications for both managers and policymakers who want to implement shared micromobility services
Manthé, Elodie. "Analyse du comportement d'investissement en equity crowdfunding : une approche par la valeur consommateur". Thesis, Bourgogne Franche-Comté, 2018. http://www.theses.fr/2018UBFCG003/document.
Equity crowdfunding is a recent investment mode, opening acces to venture capital to unsophisticated investors. ECF allows platform-based online investment within a virtual community.This research aims to improve understanding of indivual investors financial products consumption, in the ECF context, the so-called crowdinvestors.Building on consumption value theory, this research helps defining ECF-investment value sources for crowdinvestors. It focuses especially on the ‘participation in community’ dimension of ECF as a determinant of various investment behaviors.A litterature review in entrepreneurial finance is presented to define profiles, motivations, investment behaviors and quality signals influencing crowdinvestors’ investment decision.To answer three main research questions, an exploratory study was conducted on 13 members on french ECF platform WiSEED. We put in evidence the difference between the investment experience and the participation in community experienceThus, an empirical study based on a theoretical model is conducted and various PLS analysis are run on a set of 436 surveys answered by WiSEED members. Results show that perceived value of participation experience has a positive and significant influence on perceived value of investment but no influence at all on investment decision.Though, we highlight the central role of individuals’ venture capital expertise both on their investment (amount and number), their engagement within the platform community and their participation experience perceived value. inally, results indicate that perceived risk is not a moderator of the model whereas investor sophistication is
Chowdhury, SA. "Exploring collaborative in-store shopping with remote shopping partners : a case study with meat consumers". Thesis, 2021. https://eprints.utas.edu.au/38296/1/Chowdhury_whole_thesis.pdf.
Chen, Jhao-Yu, e 陳昭宇. "The Effects of Intrinsic/ Extrinsic Motivation on Collaborative Consumption Attitude and Intention of Consumers". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5538qc.
南臺科技大學
資訊管理系
106
As the new collaborative consumption type quickly spread out, people’s consumption concept shifting from product-oriented to sharing economy. This research studies human’s participation of collaborative consumption motivation based on a self-determination theory, and how it affects one’s altitude and intention. Our main study target is staffs who work in high-technology industry; collecting 152 surveys. After structural analysis of the variables and casual relationship, it was found that: 1. the internal consistency of happiness and external motivation of economic benefit result in positive effect of human's collaborative altitude. 2. Behavioral intention are positively affected by happiness, reputation and altitude. 3. The main impact to human’s participation in collaborative economy is economic benefits. 4. The main effect of human’s participation intention is happiness. 5. The research model is up to 72% reliable on explaining consumers’ participation of sharing economy. It is also up to 70% reliable on explaining behavioral intention. Therefore, as collaborative economy can bring more economic benefits to consumers, it is also a method to attract consumers. Furthermore, it can also provide a meaningful interactive model to facilitate happy experience. These results of the study can provide some initial cognition for related filed of research, and provide business or governments to clearly understand what the primary concerns of human’s minds.
Chen, Chun-Hung, e 陳俊宏. "A Study on Consumer Participatory in Collaborative Design". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/46924648611815847954.
國立雲林科技大學
工業設計系碩士班
91
A Study on Consumer Participatory in Collaborative Design Student: Chun-Hung Chen Advisors:Zhao-Hua Wang Institute of National Yunlin University of Science & Technology ABSTRACT In the very hard competition of the enterprises ,in order to catch the best benefit from the consumer and to save the unnecessary waste on the cost of the research ,it be- comes a trend on the market to design product for consumer-oriented. In the present generation of Internet development ,the immediacy and interaction of Internet be- comes good tools to search the needs of the consumer for designers. And let con- sumers to participate some others degree design ,the product design which designed by that way will conform the needs of consumer more. This research operates a case of the enterprise to the environment of collaborative design. And we plan the prototype of the interface through testing some professional designers. And we get the standards of the prototype of interface design, also can rebuild the prototype of interface for consumer. After getting the prototype of the interface in the collaborative design by designed for designers, we adjust to fit consumer according the scientific or technical literature. And we find one case of develop the future mobile-phone to let the consumer to participate this case. They provide their thoughts and their point of view, then research the real meaning of them to understand the benefit information from consumers. At last, we research that and get the frame theory of the phenomenon ,also know the real meaning beyond the situation. Keyword:CSCW、Collaborative Design、Consumer Participatory、Customer -designed、Consumer-oriented
Chung, Wei-Wen, e 鐘偉文. "Taiwan consumer's acceptance toward Collaborative Consumption". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/46603900485644266473.
國立臺灣科技大學
企業管理系
103
“Collaborative Consumption (CC)” was created by Rachel Botsman who made a speech at TED Talk since 2010. This technology is the combination of traditional sharing consumption and internet platform. CC has a great vogue due to its convenience and characteristic of saving money since financial crisis of 2007–08. This concept has already fitted in European’s and American people’s life, but for Asia, it is still a new technology which needs promotion to let customers know it. At present, the most popular CC’s technology is Uber. Even Uber is a famous name between Taiwan consumers, it still needs the investigation to realize customer’s acceptance. Academically, though foreign scholars have discussed lots of CC’s aspects, it still needs someone to study Taiwan consumer’s acceptance toward CC. Hence, this study will focus on factors which will affect Taiwan consumer’s intention toward CC. This study use extend TAM as research model, this model is the combination of original TAM and trust & TPB’s variables. We can study three questions as blow through this model: 1.To realize Taiwan consumer’s acceptance toward CC; 2.To realize an effect of trust toward CC user’s PBC, SN and attitude; 3.To prove whether “An extension of Trust and TAM model with TPB” which created by Wu and Chen (2005) can be used to other e-commence, like Collaborative Consumption. After research analysis, this study hopes to find the key reason which affects Taiwan consumer’s acceptance toward CC and further provide trader more accurate consumer’s characteristic to let marketing more precise.