Libri sul tema "Choix du consommateur"
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Institut national de la recherche agronomique (France). Comportements alimentaires: Choix des consommateurs et politiques nutritionnelles. Versailles: Éditions Quae, 2012.
Ariely, Dan. C'est (vraiment?) moi qui décide. Paris: Flammarion, 2012.
Settle, Robert B. Why they buy: American consumers inside and out. New York: Wiley, 1986.
Philp, Bruce. Consumer republic: Using brands to get what you want, make corporations behave, and maybe even save the world. Toronto: McClelland & Stewart, 2011.
Philp, Bruce. Consumer republic: Using brands to get what you want, make corporations behave, and maybe even save the world. Toronto: Emblem, 2012.
Thaler, Richard H. Un pequeño empujón (Nudge): El impulso que necesitas para tomar mejores decisiones sobre salud, dinero y felicidad. México, D.F: Santillana Ediciones Generales, 2009.
Anderson, Simon P. Discrete choice theory of product differentiation. Cambridge, Mass: MIT Press, 1992.
R, Kahle Lynn, e Kim Chʻung-hyŏn 1950-, a cura di. Creating images and the psychology of marketing communications. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2006.
Esposito, Domenico. Copayments and the demand for prescription drugs. Abingdon: Routledge, 2006.
Collectif. Comportements Alimentaires: Choix des Consommateurs et Politiques Nutritionnelles. Quae, 2012.
Volle. Promotion et choix du point de vente: Marketing promotionnel des distributeurs et choix du point de vente par les consommateurs. Vuibert, 1999.
Olivera-Castro, Jorge M., Teresa C. Schrezenmaier, G. Foxall e V. James. Behavioral Economics of Brand Choice. Palgrave Macmillan, 2007.
Foxall, Gordon R., Jorge M. Olivera-Castro, Teresa C. Schrezenmaier e Vistoria K. James. The Behavioural Economics of Brand Choice. Palgrave Macmillan, 2007.
Olivera-Castro, Professor Jorge, Teresa Schrezenmaier, Vistoria James, Olivera-Castro Professor Jorge M e Gordon R. Foxall. Behavioral Economics of Brand Choice. Palgrave Macmillan, 2014.
Slee, Tom. No One Makes You Shop at Wal-Mart: The Surprising Deceptions of Individual Choice. Between the Lines Productions, 2006.
Slee, Tom. No One Makes You Shop at Wal-Mart: The Surprising Deceptions of Individual Choice. Between the Lines, 2006.
Settle, Robert B. Why They Buy: American Consumers Inside and Out/Audio Cassette. John Wiley & Sons Inc, 1989.
Settle, Robert B. Why They Buy: American Consumer Inside and Out. John Wiley & Sons, 1989.
Lewis, Tania, e Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.
Lewis, Tania, e Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.
Lewis, Tania, e Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.
Badoc, Michel, e Anne-Sophie Bayle-Tourtoulou. Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Taylor & Francis Group, 2020.
Lewis, Tania, e Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.
Badoc, Michel, e Anne-Sophie Bayle-Tourtoulou. Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Taylor & Francis Group, 2020.
Lewis, Tania, e Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.
Wipperfurth, Alex. Brand Hijack: Marketing Without Marketing. Portfolio Trade, 2006.
Wipperfurth, Alex. Brand Hijack. Viking (India), 2005.
Vanderbilt, Tom. You May Also Like: Taste in an Age of Endless Choice. Simon & Schuster, Limited, 2016.
Vanderbilt, Tom. You may also like: Taste in an age of endless choice. 2016.
Vanderbilt, Tom. You May Also Like: Taste in an Age of Endless Choice. Knopf Canada, 2017.
Economics of Quality, Grades and Brands (Routledge Revivals). Taylor & Francis Group, 2014.
Vanderbilt, Tom. You May Also Like: Taste in an Age of Endless Choice. Vintage, 2017.
Sunstein, Cass R., e Richard H. Thaler. Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press, 2008.