Libri sul tema "Brand"
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Ahluwalia, Rohini, e Barbara Loken. Brands and Brand Management. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.
Testo completoZanden, Monique van der. Brand! Brand! Tilburg: Zwijsen, 2007.
Cerca il testo completoA, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.
Cerca il testo completoKō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), a cura di. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Cerca il testo completoKō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), a cura di. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Cerca il testo completoEarls, Mark, e Merry Baskin. Brand new brand thinking. London: Kogan Page, 2002.
Cerca il testo completoGreen, Joey. Joey Green's magic brands: 1,185 brand-new uses for brand name products. Emmaus, PA: Rodale, 2001.
Cerca il testo completoShortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.
Cerca il testo completoAlbisser, Matthias. Brand Content und Brand Image. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.
Testo completoSicard, Marie-Claude. Brand revolution: Rethinking brand identity. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2013.
Cerca il testo completoHill, Geoffrey. Brand. London: Penguin Books, 1996.
Cerca il testo completoGotby, Catharina. Brand. Stockholm: Amfora förlag, 2022.
Cerca il testo completoZhiyan, Wu, Janet Borgerson e Jonathan Schroeder. From Chinese Brand Culture to Global Brands. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353.
Testo completoLoken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.
Cerca il testo completoLoken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Routledge, 2010.
Cerca il testo completoLoken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.
Cerca il testo completoBarbara, Loken, Ahluwalia Rohini 1966- e Houston Michael J, a cura di. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, L. De. Integrated brand building using brand taxonomies. Milton Keynes: Open Business School Research, 1996.
Cerca il testo completoOehmen, Tisha R. Finding Brand: The brand book tutorial. Eagle Point, OR: Paradux Media Group, 2013.
Cerca il testo completoGroat, Diane De. Brand-new pencils, brand-new books. New York: HarperCollins Publishers, 2005.
Cerca il testo completoservice), ScienceDirect (Online, a cura di. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 3a ed. Amsterdam: Butterworth-Heinemann, 2010.
Cerca il testo completoChernatony, L. De. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 2a ed. Oxford: Butterworth-Heinemann, 2006.
Cerca il testo completoBuckingham, Ian. Brand engagement: How employees make or break brands. New York, N.Y: Palgrave Macmillan, 2008.
Cerca il testo completoKornberger, Martin. Brand society: How brands transform management and lifestyle. Cambridge: Cambridge University Press, 2010.
Cerca il testo completoElliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.
Cerca il testo completoJansen, Michel. Brand Prototyping: Developing meaningful brands. Kluwer, 2006.
Cerca il testo completogestalten. Brand New Brand. Die Gestalten Verlag, 2021.
Cerca il testo completoKapoor, Jagdeep. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands. SAGE Publications India Pvt, Ltd., 2009.
Cerca il testo completoChernatony, Leslie De. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Taylor & Francis Group, 2008.
Cerca il testo completoKapoor, Jagdeep. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands. SAGE Publications India Pvt, Ltd., 2009.
Cerca il testo completoAnholt, Simon, e Jeremy Hildreth. Brand America: The Mother of All Brands (Great Brand Stories series). Cyan Communications, 2005.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Butterworth-Heinemann, 2001.
Cerca il testo completoBrowne, Garry. Brand New Brand You. Publish Central, 2020.
Cerca il testo completoBeverland, Michael. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2021.
Cerca il testo completoLindemann, Jan. Brand Valuation: The Economy of Brands. Palgrave Macmillan, 2008.
Cerca il testo completoBeverland, Michael. Brand Management: Co-creating Meaningful Brands. SAGE Publications Ltd, 2018.
Cerca il testo completoBeverland, Michael. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2018.
Cerca il testo completoBeverland, Michael. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2021.
Cerca il testo completoLieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.
Cerca il testo completoLieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.
Cerca il testo completoBrand Development and Brand Strategy. New York: McGraw-Hill, 2010.
Cerca il testo completoSicard, Marie-Claude. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.
Cerca il testo completoSicard, M. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.
Cerca il testo completoSicard, M. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.
Cerca il testo completoIbsen, Henrik. Brand. Wildside Press, 2007.
Cerca il testo completoIbsen, Henrik. Brand. Pomona Press, 2007.
Cerca il testo completoBrand. Baar [Switzerland]: Weltrundschau-Verlag, 1998.
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