Libri sul tema "Brand name products"
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Berthon, Pierre. Brands, brand managers, and the management of brands: Where to next? Cambridge, Mass: MSI, 1997.
Cerca il testo completoBerthon, Pierre. Brands, brand managers and the management of brands: Where to next? Cambridge, Mass: Marketing Science Institute, 1997.
Cerca il testo completoDavis, Scott M. Brand asset management: Driving profitable growth through your brands. San Francisco: Jossey-Bass, 2000.
Cerca il testo completoShortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.
Cerca il testo completo1967-, Nichols David, a cura di. The brand gym: A practical workout for boosting brand and business. 2a ed. Hoboken: Wiley, 2010.
Cerca il testo completoTaylor, David. The brand gym: A practical workout for boosting brand and business. 2a ed. Hoboken: Wiley, 2010.
Cerca il testo completoOlins, Wally. On brand. London: Thames & Hudson, 2004.
Cerca il testo completo1962-, Schroeder Jonathan E., Salzer-Mörling Miriam e Askegaard Søren, a cura di. Brand culture. London: Routledge, 2006.
Cerca il testo completoPaul, Stobart, a cura di. Brand power. Basingstoke: Macmillan, 1994.
Cerca il testo completoMurphy, John M. Brand strategy. New York: Prentice Hall, 1990.
Cerca il testo completoM, Murphy John. Brand strategy. Cambridge: Director Books in association with the Institute of Directors, 1990.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Cerca il testo completoTemporal, Paul. Advanced brand management: Managing brands in a changing world. 2a ed. Singapore: John Wiley & Sons (Asia), 2010.
Cerca il testo completoSullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.
Cerca il testo completoSullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.
Cerca il testo completoKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Cerca il testo completoHaigh, David. Brand valuation: Measuring and leveraging your brand. Toronto, ON: Institute of Canadian Advertising, 2000.
Cerca il testo completoBrian, Edwards. Managing brand equity. Princeton, NJ: Distributed by Films for the Humanities & Sciences, 2004.
Cerca il testo completoCharles-Massance, Patrick. Name brand counterfeiting: A global economic crisis. Princeton, NJ: Films for the Humanities & Sciences, 2005.
Cerca il testo completoKeller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4a ed. Boston: Pearson, 2013.
Cerca il testo completoMazzalovo, Gerald. Brand aesthetics. Houndmills, Basingstoke: Palgrave Macmillan, 2012.
Cerca il testo completoElliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.
Cerca il testo completoFrom Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Butterworth-Heinemann, 2001.
Cerca il testo completoLindemann, Jan. Brand Valuation: The Economy of Brands. Palgrave Macmillan, 2008.
Cerca il testo completoFrom Brand Vision to Brand Evaluation. Routledge, 2010.
Cerca il testo completoDavis, Scott M. Brand Asset Management: Driving Profitable Growth Through Your Brands. Wiley & Sons, Incorporated, John, 2007.
Cerca il testo completoNewman, Bruce, e Todd Newman. Brand. Kendall Hunt Publishing Company, 2017.
Cerca il testo completoBrand Relations Management: Bridging the Gap Between Brand Promise and Brand Delivery. Copenhagen Business School Press, 2004.
Cerca il testo completoD'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.
Cerca il testo completoD'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.
Cerca il testo completoInterbrand. Brand Glossary. Palgrave Macmillan Limited, 2006.
Cerca il testo completoLieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.
Cerca il testo completoLieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.
Cerca il testo completoBrand Apart. One Club Publishing, 2005.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2015.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoMaddock, G. Michael, Luisa C. Uriarte e Paul B. Brown. Brand New. Wiley & Sons, Incorporated, John, 2011.
Cerca il testo completoInternational, Publications. Favorite Brand Name Comfort Food (Favorite Brand Name Recipes). Publications International, 2003.
Cerca il testo completoBrand Management. 2013.
Cerca il testo completoTaylor, David. Brand Vision. Wiley & Sons, Incorporated, John, 2007.
Cerca il testo completoSwystun, Jeff. Brand Glossary. Palgrave Macmillan, 2006.
Cerca il testo completoTaylor, David, e Nichols David. Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley & Sons, Incorporated, John, 2010.
Cerca il testo completoTaylor, David, e Nichols David. Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley & Sons, Incorporated, John, 2010.
Cerca il testo completoTaylor, David, e Nichols David. Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley & Sons, Incorporated, John, 2010.
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