Libri sul tema "Brand name products"
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Berthon, Pierre. Brands, brand managers, and the management of brands: Where to next? Cambridge, Mass: MSI, 1997.
Cerca il testo completoBerthon, Pierre. Brands, brand managers and the management of brands: Where to next? Cambridge, Mass: Marketing Science Institute, 1997.
Cerca il testo completoShortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.
Cerca il testo completoDavis, Scott M. Brand asset management: Driving profitable growth through your brands. San Francisco: Jossey-Bass, 2000.
Cerca il testo completoOlins, Wally. On brand. London: Thames & Hudson, 2004.
Cerca il testo completo1962-, Schroeder Jonathan E., Salzer-Mörling Miriam e Askegaard Søren, a cura di. Brand culture. London: Routledge, 2006.
Cerca il testo completoPaul, Stobart, a cura di. Brand power. Basingstoke: Macmillan, 1994.
Cerca il testo completoTaylor, David. The brand gym: A practical workout for boosting brand and business. 2a ed. Hoboken: Wiley, 2010.
Cerca il testo completoTaylor, David. The brand gym: A practical workout for boosting brand and business. 2a ed. Hoboken: Wiley, 2010.
Cerca il testo completoKeller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4a ed. Boston: Pearson, 2013.
Cerca il testo completoChernatony, L. De. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 2a ed. Oxford: Butterworth-Heinemann, 2006.
Cerca il testo completoMurphy, John M. Brand strategy. New York: Prentice Hall, 1990.
Cerca il testo completoM, Murphy John. Brand strategy. Cambridge: Director Books in association with the Institute of Directors, 1990.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Cerca il testo completoTemporal, Paul. Advanced brand management: Managing brands in a changing world. 2a ed. Singapore: John Wiley & Sons (Asia), 2010.
Cerca il testo completoHaigh, David. Brand valuation: Measuring and leveraging your brand. Toronto, ON: Institute of Canadian Advertising, 2000.
Cerca il testo completoGreen, Joey. Joey Green's magic brands: 1,185 brand-new uses for brand name products. Emmaus, PA: Rodale, 2001.
Cerca il testo completoSullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.
Cerca il testo completoSullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.
Cerca il testo completoKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Cerca il testo completoKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Cerca il testo completoKeller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3a ed. India: Prentice Hall, 2008.
Cerca il testo completoElliott, Richard H. Strategic brand management. Oxford: Oxford University Press, 2011.
Cerca il testo completoElliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Butterworth-Heinemann, 2001.
Cerca il testo completoLindemann, Jan. Brand Valuation: The Economy of Brands. Palgrave Macmillan, 2008.
Cerca il testo completoNewman, Bruce, e Todd Newman. Brand. Kendall Hunt Publishing Company, 2018.
Cerca il testo completoNewman, Bruce, e Todd Newman. Brand. Kendall Hunt Publishing Company, 2017.
Cerca il testo completoDavis, Scott M. Brand Asset Management: Driving Profitable Growth Through Your Brands. Wiley & Sons, Incorporated, John, 2007.
Cerca il testo completoNatarelli, Mario, e Rina Plapler. Brand Intimacy. Hatherleigh Company, Limited, The, 2017.
Cerca il testo completoD'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.
Cerca il testo completoD'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.
Cerca il testo completoLieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.
Cerca il testo completoLieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Routledge, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2015.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Cerca il testo completoInterbrand. Brand Glossary. Palgrave Macmillan Limited, 2006.
Cerca il testo completoMaddock, G. Michael, Luisa C. Uriarte e Paul B. Brown. Brand New. Wiley & Sons, Incorporated, John, 2011.
Cerca il testo completoInternational, Publications. Favorite Brand Name Comfort Food (Favorite Brand Name Recipes). Publications International, 2003.
Cerca il testo completoRiesenbeck, Hajo, e Jesko Perrey. Power Brands: Measuring, Making and Managing Brand Success. Wiley-VCH, 2007.
Cerca il testo completoRiesenbeck, Hajo, e Jesko Perrey. Power Brands: Measuring, Making, and Managing Brand Success. Wiley & Sons, Incorporated, John, 2008.
Cerca il testo completoStobart, Paul. Brand Power. Palgrave Macmillan, 2016.
Cerca il testo completoSchroeder, Jonathan, e Miriam Salzer Morling. Brand Culture. Taylor & Francis Group, 2006.
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