Articoli di riviste sul tema "Brand name products – valuation – management"
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Xie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu e Mingyue Ma. "The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products". Sustainability 15, n. 5 (4 marzo 2023): 4605. http://dx.doi.org/10.3390/su15054605.
Testo completoDziechciarz-Duda, Marta, e Anna Król. "THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS". Statistics in Transition new series 18, n. 1 (1 marzo 2017): 75–90. http://dx.doi.org/10.59170/stattrans-2017-004.
Testo completoMohanty, Pitabas, e Tina Stephen. "The Challenges at JSW Steel: Brand Valuation and Corporate Governance Issues". Asian Case Research Journal 21, n. 01 (giugno 2017): 231–51. http://dx.doi.org/10.1142/s0218927517500080.
Testo completoWu, Fang, Qi Sun, Rajdeep Grewal e Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market". Journal of Marketing Research 56, n. 1 (21 dicembre 2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.
Testo completoChiaravutthi, Yingyot. "Brand valuation of ICT products: the case of Thailand". Asia-Pacific Journal of Business Administration 2, n. 2 (28 settembre 2010): 185–202. http://dx.doi.org/10.1108/17574321011078210.
Testo completoJohn, Deborah Roedder, Barbara Loken e Christopher Joiner. "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing 62, n. 1 (gennaio 1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.
Testo completoGao, Weihe, Li Ji, Yong Liu e Qi Sun. "Branding Cultural Products in International Markets: A Study of Hollywood Movies in China". Journal of Marketing 84, n. 3 (27 marzo 2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.
Testo completoUlgado, Francis M., e Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market". Journal of International Marketing 1, n. 3 (settembre 1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.
Testo completoRadder, Laetitia, e Wei Huang. "High‐involvement and low‐involvement products". Journal of Fashion Marketing and Management: An International Journal 12, n. 2 (9 maggio 2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.
Testo completoYang, Grant, e Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies". Business Prospects 3, n. 1 (1 giugno 2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Testo completoZeghache, Nora. "The impact of packaging colour on children’s brand name memorization (7-12 years old)". International Journal of Retail & Distribution Management 42, n. 11/12 (1 dicembre 2014): 1053–68. http://dx.doi.org/10.1108/ijrdm-08-2013-0168.
Testo completoDe Meulenaer, Sarah, Nathalie Dens e Patrick De Pelsmacker. "Which cues cause consumers to perceive brands as more global? A conjoint analysis". International Marketing Review 32, n. 6 (9 novembre 2015): 606–26. http://dx.doi.org/10.1108/imr-04-2014-0144.
Testo completoRao, Akshay R., e Kent B. Monroe. "The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review". Journal of Marketing Research 26, n. 3 (agosto 1989): 351–57. http://dx.doi.org/10.1177/002224378902600309.
Testo completoLeclerc, France, Bernd H. Schmitt e Laurette Dubé. "Foreign Branding and Its Effects on Product Perceptions and Attitudes". Journal of Marketing Research 31, n. 2 (maggio 1994): 263–70. http://dx.doi.org/10.1177/002224379403100209.
Testo completoJammulamadaka, Nimruji, Prashant Mishra e Biswatosh Saha. "Mio Amore: surviving brand change in transition economy". Emerald Emerging Markets Case Studies 7, n. 1 (19 aprile 2017): 1–28. http://dx.doi.org/10.1108/eemcs-06-2016-0129.
Testo completoSloan, David R., Damon Aiken e Alan C. Mikkelson. "Places in names: an investigation of regional geographic brand congruency". Journal of Product & Brand Management 27, n. 7 (19 novembre 2018): 781–92. http://dx.doi.org/10.1108/jpbm-11-2017-1656.
Testo completoMamuti, Agim. "The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina". European Journal of Economics and Business Studies 2, n. 1 (30 agosto 2015): 196. http://dx.doi.org/10.26417/ejes.v2i1.p196-204.
Testo completoB M, RAJA SEKHAR. "Sports marketing-a pioneering style of marketing management". Journal of Management and Science 11, n. 4 (31 dicembre 2021): 16–19. http://dx.doi.org/10.26524/jms.11.36.
Testo completoVENKATESAN, L. "Essential Attributes On Brand Name And Impacts Of Consumer Buying Behaviour". Restaurant Business 118, n. 11 (28 novembre 2019): 313–22. http://dx.doi.org/10.26643/rb.v118i11.10037.
Testo completoRajayana, Ades, Sri Yuni Widowati, Emaya Kurniawati e Aprih Santoso. "SOSIALISASI LEGALITAS DAN MANAJEMEN PEMASARAN BAGI UMK (LEGALITY SOCIALIZATION AND MARKETING MANAGEMENT FOR MSE’s)". LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat 3, n. 1 (28 giugno 2019): 31. http://dx.doi.org/10.25077/logista.3.1.31-36.2019.
Testo completoTarade, Sara Slamić, e Dijana Vuković. "Analysis of the significance of the brand of sports shoes by processing large textual contents". 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, n. 1 (14 settembre 2023): 156. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(156).
Testo completoPuspasari, Dewi. "PENGARUH DESAIN LOGO DAN NAMA MEREK TERHADAP BRAND IMAGE MIXUE (Studi Kasus Pada Mahasiswa STIE Wibawa Karta Raharja)". Aliansi : Jurnal Manajemen dan Bisnis 18, n. 1 (20 luglio 2023): 41–48. http://dx.doi.org/10.46975/aliansi.v18i1.463.
Testo completoSPINELLI, PAULA BULAMAH, JANAINA DE MOURA ENGRACIA GIRALDI e MARCOS CORTEZ CAMPOMAR. "RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN". RAM. Revista de Administração Mackenzie 7, n. 4 (dicembre 2006): 121–41. http://dx.doi.org/10.1590/1678-69712006/administracao.v7n4p121-141.
Testo completoSisodia, Sonal, e Nimit Chowdhary. "ABIL's dilemma: to brand or not to brand in India". Emerald Emerging Markets Case Studies 1, n. 1 (1 gennaio 2011): 1–11. http://dx.doi.org/10.1108/20450621111128583.
Testo completoLou, Xingqiu, e Yingjiao Xu. "Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels". Journal of Theoretical and Applied Electronic Commerce Research 19, n. 1 (16 febbraio 2024): 396–411. http://dx.doi.org/10.3390/jtaer19010021.
Testo completoBroniarczyk, Susan M., e Andrew D. Gershoff. "The Reciprocal Effects of Brand Equity and Trivial Attributes". Journal of Marketing Research 40, n. 2 (maggio 2003): 161–75. http://dx.doi.org/10.1509/jmkr.40.2.161.19222.
Testo completoKostrova, Y. B., Y. O. Lyashchuk, L. V. Cherkashina e O. Y. Shibarshina. "Comparative analysis of brand management strategies". Proceedings of the Voronezh State University of Engineering Technologies 83, n. 1 (3 giugno 2021): 385–93. http://dx.doi.org/10.20914/2310-1202-2021-1-385-393.
Testo completoKoschmann, Anthony, e Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, n. 4 (16 luglio 2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.
Testo completoBojanowska, Agnieszka Barbara, e Agnieszka Surowiec. "Effects of Brand Experience: The Case of The Witcher Brand in the Eyes of Polish Customers". Sustainability 14, n. 21 (1 novembre 2022): 14274. http://dx.doi.org/10.3390/su142114274.
Testo completoElliott, Gregory R., e Ross C. Cameron. "Consumer Perception of Product Quality and the Country-of-Origin Effect1". Journal of International Marketing 2, n. 2 (giugno 1994): 49–62. http://dx.doi.org/10.1177/1069031x9400200204.
Testo completoKoo, Jakeun. "Antecedents of the attitude toward the athlete celebrities' human brand extensions". International Journal of Sports Marketing and Sponsorship 23, n. 2 (10 novembre 2021): 241–58. http://dx.doi.org/10.1108/ijsms-12-2020-0241.
Testo completoMoriuchi, Emi, e Paul R. Jackson. "Role of brand names and product types on bicultural consumers’ purchase intentions". Journal of Consumer Marketing 34, n. 1 (9 gennaio 2017): 53–65. http://dx.doi.org/10.1108/jcm-10-2014-1190.
Testo completoManikutty, S. "Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)". Asian Case Research Journal 06, n. 02 (dicembre 2002): 205–39. http://dx.doi.org/10.1142/s0218927502000233.
Testo completoRistevska – Jovanovska, Snezana, e Marija Magdincheva – Shopova. "BRAND AND BRANDING AS IMPORTANT MANAGEMENT PRIORITIES". Knowledge International Journal 28, n. 1 (10 dicembre 2018): 209–16. http://dx.doi.org/10.35120/kij2801209r.
Testo completoKim, R. " Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety". Agricultural Economics (Zemědělská ekonomika) 58, No. 7 (23 luglio 2012): 299–307. http://dx.doi.org/10.17221/45/2012-agricecon.
Testo completoPermatasari, Bunga Mareti, Zulkifli Zulkifli e Syamsul Bahri. "VALUASI BISNIS PERUSAHAAN PT JAMINAN PEMBIAYAAN ASKRINDO SYARIAH DALAM RANGKA IPO DI TAHUN 2022". Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside 1, n. 3 (20 dicembre 2021): 211–37. http://dx.doi.org/10.53363/yud.v1i3.15.
Testo completoFibrianti, Nurul, Duhita Driyah Suprapti, Anindya Ardiansari, Isnani Isnani e Niken Diah Paramita. "Targeting MSME Opportunities through Brands: Strengthening the Legal Protection trough Community Services". Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI 5, n. 2 (29 novembre 2022): 195–207. http://dx.doi.org/10.15294/jphi.v5i2.60224.
Testo completoSullivan, Mary W. "How Brand Names Affect the Demand for Twin Automobiles". Journal of Marketing Research 35, n. 2 (maggio 1998): 154–65. http://dx.doi.org/10.1177/002224379803500202.
Testo completoSarkar, Dev Narayan, e Kaushik Kundu. "Safed Detergent Powder: Regional Brand with Rural Focus". Asian Case Research Journal 23, n. 02 (dicembre 2019): 457–89. http://dx.doi.org/10.1142/s0218927519500196.
Testo completoSoni, Swati, Devika Trehan, Varun Chotia e Mohit Srivastava. "Mamaearth: a digital first brand venturing offline". Emerald Emerging Markets Case Studies 14, n. 2 (30 aprile 2024): 1–38. http://dx.doi.org/10.1108/eemcs-08-2023-0304.
Testo completoErdem, Tülin. "An Empirical Analysis of Umbrella Branding". Journal of Marketing Research 35, n. 3 (agosto 1998): 339–51. http://dx.doi.org/10.1177/002224379803500305.
Testo completoKövesi, János, Zsuzsanna Tóth e Tamás Jónás. "How much is intellectual capital worth for the organization?" Acta Oeconomica 62, n. 1 (1 marzo 2012): 65–91. http://dx.doi.org/10.1556/aoecon.62.2012.1.5.
Testo completoYustianingsih, Lidia, Ali Mufid, Mohd Hafidz Mahamad Maifiah e Setiyo Gunawan. "Comparison Study of Halal Management System in Indonesia and Malaysia". Halal Research Journal 4, n. 1 (29 febbraio 2024): 39–55. http://dx.doi.org/10.12962/j22759970.v4i1.1027.
Testo completoJanakiraman, Ramkumar, Catarina Sismeiro e Shantanu Dutta. "Perception Spillovers across Competing Brands: A Disaggregate Model of how and When". Journal of Marketing Research 46, n. 4 (agosto 2009): 467–81. http://dx.doi.org/10.1509/jmkr.46.4.467.
Testo completoMisuraca, Raffaella, Francesco Ceresia, Ashley E. Nixon e Costanza Scaffidi Abbate. "When is more really more? The effect of brands on choice overload in adolescents". Journal of Consumer Marketing 38, n. 2 (9 gennaio 2021): 168–77. http://dx.doi.org/10.1108/jcm-08-2020-4021.
Testo completoLUNDBÄCK, MAGNUS, e CHRISTER KARLSSON. "INTER-FIRM PRODUCT PLATFORM DEVELOPMENT IN THE AUTOMOTIVE INDUSTRY". International Journal of Innovation Management 09, n. 02 (giugno 2005): 155–81. http://dx.doi.org/10.1142/s1363919605001228.
Testo completoUppal, Jamshed, e Inayat Mangla. "Islamic Banking and Finance Revisited after Forty Years: Some Global Challenges". Journal of Finance Issues 13, n. 1 (30 giugno 2014): 16–27. http://dx.doi.org/10.58886/jfi.v13i1.2495.
Testo completoLaila, Azzah Nor, Muhammad Idlom Dzulqarnain, Husni Tamrin e Hardiyanto Hardiputra. "Empowering Women Worker’s Group Through Mentoring Management, Innovation, and Branding Product of Pants Convection". Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan 22, n. 2 (31 ottobre 2022): 201–16. http://dx.doi.org/10.21580/dms.2022.222.11892.
Testo completoDELANG, CLAUDIO O. "Economic valuation of non-marketed wild edible plants in Thailand". Environmental Conservation 32, n. 4 (dicembre 2005): 285–87. http://dx.doi.org/10.1017/s037689290600258x.
Testo completoVarshneya, Geetika, e Gopal Das. "“Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning?" Emerald Emerging Markets Case Studies 7, n. 4 (5 settembre 2017): 1–16. http://dx.doi.org/10.1108/eemcs-09-2016-0191.
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