Libri sul tema "Brand name products – valuation – management"
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Temporal, Paul. Advanced brand management: From vision to valuation. Singapore: John Wiley & Sons, 2002.
Cerca il testo completo1943-, Goodchild John, e Callow Clive 1938-, a cura di. Brands: Visions and values. Chichester, West Sussex, England: Wiley, 2001.
Cerca il testo completoFranklin, Talcott J. Defending the brand. Fort Lee, NJ: Barricade, 2003.
Cerca il testo completoFranklin, Talcott J. Protecting the brand: TM. Fort Lee, NJ: Barricade Books, 2003.
Cerca il testo completoClark, Kevin A. Brandscendence: Three essential elements of enduring brands. Chicago, IL: Dearborn Trade Pub., 2004.
Cerca il testo completoGerzema, John. The Brand Bubble. New York: John Wiley & Sons, Ltd., 2008.
Cerca il testo completoTaylor, David. Brand Stretch. New York: John Wiley & Sons, Ltd., 2004.
Cerca il testo completoGross, T. Scott. Micro branding: Build a powerful personal brand and beat your competition. Washington, D.C: Leading Authorities Press, 2001.
Cerca il testo completo1943-, Lebar Ed, a cura di. The brand bubble: The looming crisis in brand value and how to avoid it. Hoboken, NJ: Wiley, 2008.
Cerca il testo completotijain, Wŏlgan. No Brand: This is not a brand. Sŏul-si: Tijain Hausŭ, 2021.
Cerca il testo completoKnox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.
Cerca il testo completoA, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press, 1991.
Cerca il testo completoSeminar on the Challenge of Branding Today and in the Future? (1992 Brussels, Belgium). Seminar on the Challenge of Branding Today and in the Future?: Brussels (Belgium) 28th-30th October 1992. Amsterdam, Netherlands: Esomar, 1992.
Cerca il testo completoYi, So-yŏng. Chiyŏk chinhŭng mit chach'i tanch'e pŭraendŭ hwalsŏnghwa rŭl wihan chiyŏk pŭraendŭ maenyuŏl. [s.l.]: Han'guk Chiyŏk Chinhŭng Chaedan, 2010.
Cerca il testo completoNeal, William D. Value creation: The power of brand equity. Texere: Cincinnati, Ohio, 2007.
Cerca il testo completoKlein, Naomi. No logo: Taking aim at the brand bullies. Toronto: Knopf Canada, 2000.
Cerca il testo completoKlein, Naomi. No logo: No space, no choice, no jobs : taking aim at the brand bullies. London: Flamingo, 2000.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2009.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2000.
Cerca il testo completoKlein, Naomi. No logo: Taking aim at the brand bullies. New York: Picador, 2000.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo. New York: Picador USA, 2002.
Cerca il testo completoKlein, Naomi. No logo: No space, no choice, no jobs, no logo : märkena, marknaden, motståndet. Stockholm: Ordfront, 2002.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York, USA: Picador USA, 2000.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2000.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 2000.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 1999.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 2000.
Cerca il testo completoHaigh, David. Brand valuation: Measuring and leveraging your brand. Toronto, ON: Institute of Canadian Advertising, 2000.
Cerca il testo completoKlein, Naomi. No space, no choice, no jobs, no logo. New York: Picador, 2002.
Cerca il testo completoKlein, Naomi. No logo: No space, no choice, no jobs. New York: Picador, 2002.
Cerca il testo completoKlein, Naomi. No Logo: El poder de las marcas. Barcelona (España): Paidós Ibérica Ediciones, S.A., 2007.
Cerca il testo completoKlein, Naomi. No logo: Yer yok, seçenek yok, iş yok, logo yok. 3a ed. Ankara: Bilgi Yayınevi, 2002.
Cerca il testo completoHaigh, David. Brand valuation: A review of a current practice. London: Institute of Practitioners in Advertising, 1996.
Cerca il testo completoSrivastava, Rajendra K. Brand equity: A perspective on its meaning and measurement. Cambridge, Mass: Marketing Science Institute, 1991.
Cerca il testo completo1956-, Sullivan Mary Winifred, e Marketing Science Institute, a cura di. A financial approach to estimating firm-level brand equity and measuring the impact of marketing events. Cambridge, Mass: Marketing Science Institute, 1992.
Cerca il testo completoBrands: Visions and Values. Wiley, 2001.
Cerca il testo completoClark, Kevin. Brandscendence: Three Essential Elements of Enduring Brands. Kaplan Business, 2004.
Cerca il testo completoGross, T. Scott. Microbranding: Build a Powerful Personal Brand and Beat Your Competition. Leading Authorities Press, 2002.
Cerca il testo completoBuilding strong brands. New York: Free Press, 1996.
Cerca il testo completoBuilding Strong Brands. Simon & Schuster Ltd, 2002.
Cerca il testo completoFranklin, Talcott J. Protecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset. Barricade Books, 2003.
Cerca il testo completoBrand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Free Press, 2004.
Cerca il testo completoSeminar on the Challenge of Branding Today and in the Future?: Brussels (Belgium) 28th-30th October 1992. Esomar, 1992.
Cerca il testo completoLindemann, Jan. Economy of Brands. Palgrave Macmillan, 2010.
Cerca il testo completoPŭraendŭ inmunhak: Chamjaedoen p'yohyŏn yongmang ŭl kkaeunŭn kamgak suŏp. Sŏul T'ŭkpyŏl-si: Minŭmsa, 2018.
Cerca il testo completoThe economy of brands: XD-US. Basingstoke [u.a.]: Palgrave Macmillan, 2010.
Cerca il testo completoBrand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout. Wiley, 2004.
Cerca il testo completoKlein, Naomi. No Logo: Taking Aim at the Brand Bullies. Picador, 1999.
Cerca il testo completoKlein, Naomi. No Logo : Taking Aim at the Brand Bullies. Vintage, 2000.
Cerca il testo completoKlein, Naomi. No Logo: Taking Aim at the Brand Bullies. Picador, 2000.
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