Articoli di riviste sul tema "Brand loyalty"
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Feeney, Roberto, Pedro Harmath, Josefa Ramoni-Perazzi e Pablo Mac Clay. "Relationship between brand and dealer loyalty in the agricultural equipment market". International Food and Agribusiness Management Review 25, n. 2 (28 febbraio 2022): 347–60. http://dx.doi.org/10.22434/ifamr2021.0088.
Testo completoEmpen, Janine, Jens-Peter Loy e Christoph Weiss. "Price promotions and brand loyalty". European Journal of Marketing 49, n. 5/6 (11 maggio 2015): 736–59. http://dx.doi.org/10.1108/ejm-08-2013-0433.
Testo completoCHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers". Journal of Economics and Behavioral Studies 7, n. 3(J) (30 giugno 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Testo completoFelix, Reto. "Multi-brand loyalty: when one brand is not enough". Qualitative Market Research: An International Journal 17, n. 4 (2 settembre 2014): 464–80. http://dx.doi.org/10.1108/qmr-11-2012-0053.
Testo completoAdi, Pramono Hari. "Customer Loyalty of Islamic Banks". AFEBI Islamic Finance and Economic Review 1, n. 01 (11 marzo 2017): 13. http://dx.doi.org/10.47312/aifer.v1i01.17.
Testo completoKhoury, Amir H. "BRAND LOYALTY & LOYALTY OF BRANDS: A SYMBIOTIC RELATIONSHIP". Journal of Law and Commerce 32, n. 2 (18 luglio 2014): 173–206. http://dx.doi.org/10.5195/jlc.2014.65.
Testo completoQuoquab, Farzana, Norjaya Mohd. Yasin e Rozhan Abu Dardak. "A qualitative inquiry of multi-brand loyalty". Asia Pacific Journal of Marketing and Logistics 26, n. 2 (8 aprile 2014): 250–71. http://dx.doi.org/10.1108/apjml-02-2013-0023.
Testo completoA, ROHINI, e PADMANABAN N.R. "Farmers brand and dealer loyality to pesticides in Coimbatore district". Madras Agricultural Journal 87, March (2000): 133–37. http://dx.doi.org/10.29321/maj.10.a00437.
Testo completoRuane, Lorna, e Elaine Wallace. "Brand tribalism and self-expressive brands: social influences and brand outcomes". Journal of Product & Brand Management 24, n. 4 (20 luglio 2015): 333–48. http://dx.doi.org/10.1108/jpbm-07-2014-0656.
Testo completoKoschmann, Anthony, e Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, n. 4 (16 luglio 2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.
Testo completoBarnet, Katherine, e Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities". International Journal of Online Marketing 6, n. 3 (luglio 2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.
Testo completoTürk, Bahar. "Brand's Image, Love, and Loyalty: Is it Enough for Word of Mouth Marketing?" Management and Business Research Quarterly 18 (agosto 2021): 16–27. http://dx.doi.org/10.32038/mbrq.2021.18.02.
Testo completoPetzer, Danie, Pierre Mostert, Liezl-Marie Kruger e Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users". South African Journal of Economic and Management Sciences 17, n. 4 (29 agosto 2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.
Testo completoEfendi, M. Ivan, e Siti Ning Farida. "PENGARUH BRAND LOVETERHADAP BRAND LOYALTYDAN WILLINGNESS TO PAY PREMIUM PRICE(Studi Pada Konsumen Starbucks di Kota Surabaya)". Jurnal Ekonomi Dan Bisnis (EK&BI) 4, n. 1 (2021): 384–92. http://dx.doi.org/10.37600/ekbi.v4i1.228.
Testo completoMcDougall, Jean, e David Chantrey. "The making of tomorrow’s consumer". Young Consumers 5, n. 4 (1 settembre 2004): 8–18. http://dx.doi.org/10.1108/17473610410814283.
Testo completoKamath, Renuka, e Ashita Aggarwal. "It's not just a cup of “tea”: building consumer brand relationship". Emerald Emerging Markets Case Studies 5, n. 5 (24 settembre 2015): 1–16. http://dx.doi.org/10.1108/eemcs-11-2013-0208.
Testo completoObiegbu, Chinedu James, Gretchen Larsen e Nick Ellis. "Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands". Marketing Theory 20, n. 3 (4 novembre 2019): 251–71. http://dx.doi.org/10.1177/1470593119885167.
Testo completoPourazad, Naser, Lara Stocchi e Vipul Pare. "The power of brand passion in sports apparel brands". Journal of Product & Brand Management 29, n. 5 (23 ottobre 2019): 547–68. http://dx.doi.org/10.1108/jpbm-12-2018-2164.
Testo completoMolinillo, Sebastian, Arnold Japutra, Bang Nguyen e Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty". Marketing Intelligence & Planning 35, n. 2 (3 aprile 2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.
Testo completoGuo, Wenqiu, e Liying Zhou. "Influence factors of customer-based brand equity: A study on China mobile phone industry". International Journal of Financial Engineering 08, n. 01 (marzo 2021): 2050050. http://dx.doi.org/10.1142/s2424786320500504.
Testo completoYohanes Totok Suyoto e Hendy Tannady. "Ideal Self-Congruence: Its Impacts on Customer Love and Loyalty to Luxury Brands in Indonesia". International Journal of Professional Business Review 7, n. 6 (20 dicembre 2022): e0769. http://dx.doi.org/10.26668/businessreview/2022.v7i6.e769.
Testo completoShidiqy, Dhiya'u, e Rendi Setiawan. "DOMINASI BRAND MINDED DAN MULTI-BRAND LOYALTY DALAM PEMBELIAN PRODUK DENGAN LUXURY BRAND". SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam 2, n. 1 (21 aprile 2022): 123–36. http://dx.doi.org/10.21274/sosebi.v2i1.5352.
Testo completoMourad, Maha, e Karim Youssef. "Brands Loyalty". International Journal of Customer Relationship Marketing and Management 7, n. 4 (ottobre 2016): 40–57. http://dx.doi.org/10.4018/ijcrmm.2016100103.
Testo completoVerinita, Verinita. "KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY". BISMA 13, n. 3 (30 novembre 2019): 158. http://dx.doi.org/10.19184/bisma.v13i3.8898.
Testo completoOng, Chuan Huat, Salniza Md Salleh e Rushami Zien Yusoff. "The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands". Gadjah Mada International Journal of Business 18, n. 1 (19 febbraio 2016): 1. http://dx.doi.org/10.22146/gamaijb.9285.
Testo completoSandhu, Moeed Ahmad, e Sadaf Shabbir. "An Extensive Evaluation of Brand Image with Moderating Effect of Brand Engagement to Determine Brand Loyalty and Consumers’ Purchase Intention: A Study of Famous Female Apparel Brands in Pakistan". Pakistan Journal of Humanities and Social Sciences 11, n. 1 (22 marzo 2023): 266–80. http://dx.doi.org/10.52131/pjhss.2023.1101.0348.
Testo completoKhan, Imran, e Zillur Rahman. "E-tail brand experience’s influence on e-brand trust and e-brand loyalty". International Journal of Retail & Distribution Management 44, n. 6 (13 giugno 2016): 588–606. http://dx.doi.org/10.1108/ijrdm-09-2015-0143.
Testo completoDada, Muhammad Habib. "Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity". Journal of Marketing Strategies 3, n. 1 (4 giugno 2021): 29–43. http://dx.doi.org/10.52633/jms.v3i1.33.
Testo completoAlić, Adi, Merima Činjarević e Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands". Management & Marketing. Challenges for the Knowledge Society 15, n. 1 (1 marzo 2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.
Testo completoDalimunthe, Femmy Indriany. "Behavior Analysis of Brand Loyalists and Brand Switcher in 5-Star Accommodation Services in Medan City". Society 9, n. 1 (25 maggio 2021): 54–71. http://dx.doi.org/10.33019/society.v9i1.299.
Testo completoSu, Jin, e Aihwa Chang. "Factors affecting college students’ brand loyalty toward fast fashion". International Journal of Retail & Distribution Management 46, n. 1 (8 gennaio 2018): 90–107. http://dx.doi.org/10.1108/ijrdm-01-2016-0015.
Testo completoAndita, Mirza Putri, Sulastri Sulastri e Zakaria Wahab. "Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek". Jurnal Manajemen Maranatha 21, n. 1 (15 novembre 2021): 45–54. http://dx.doi.org/10.28932/jmm.v21i1.4066.
Testo completoUncles, Mark D., Grahame R. Dowling e Kathy Hammond. "Customer loyalty and customer loyalty programs". Journal of Consumer Marketing 20, n. 4 (1 luglio 2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.
Testo completoManandhar, Raju Bhai. "Relationship between Gender and Brand Loyalty: A Study with Special Reference to Soap, Noodles and Hair Oil in Nepal". Nepal Journal of Multidisciplinary Research 3, n. 2 (23 novembre 2020): 31–36. http://dx.doi.org/10.3126/njmr.v3i2.33021.
Testo completoHidayat, Susilo, e Farida Agus Setiawati. "Brand Authenticity as a Mediator of Relationship Between Self-Congruity and Consumer Loyalty". Psychological Research and Intervention 4, n. 1 (15 novembre 2021): 35–42. http://dx.doi.org/10.21831/pri.v4i1.43949.
Testo completoBüyükdağ, Naci. "The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media". Business & Management Studies: An International Journal 9, n. 4 (25 dicembre 2021): 1380–98. http://dx.doi.org/10.15295/bmij.v9i4.1902.
Testo completoChoi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love". Korea International Trade Research Institute 19, n. 1 (28 febbraio 2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.
Testo completoLu, Jinzhao, e Yingjiao Xu. "Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity". Journal of Product & Brand Management 24, n. 4 (20 luglio 2015): 365–76. http://dx.doi.org/10.1108/jpbm-05-2014-0593.
Testo completoLAM THINH, DO HUYNH. "EVALUATE THE IMPACT OF BRAND EQUITY ON CUSTOMER LOYALTY IN THE ALCOHOLIC BEVERAGE MARKET IN VIETNAM". INTERNATIONAL JOURNAL OF RESEARCH IN EDUCATION HUMANITIES AND COMMERCE 04, n. 03 (2023): 285–93. http://dx.doi.org/10.37602/ijrehc.2023.4323.
Testo completoChoi, Hwan, e Chul-Jae Choi. "The Effect of Luxury Brand Personality on Brand Loyalty: Mediating Role of Brand Trust and Moderating Effect of Brand Involvement". Korea International Trade Research Institute 18, n. 5 (31 ottobre 2022): 359–79. http://dx.doi.org/10.16980/jitc.18.5.202210.359.
Testo completoMohd Kassim, Norizan, Nurfatihah Akmal Binti Jamaludin e Zullina Hussain Shaari. "Investigating the Brand Loyalty of Domestic Cosmetic in an Emerging Market". SHS Web of Conferences 124 (2021): 05001. http://dx.doi.org/10.1051/shsconf/202112405001.
Testo completoPáramo Morales, Dagoberto. "Brand loyalty". Revista científica Pensamiento y Gestión, n. 49 (19 luglio 2021): vii—xvi. http://dx.doi.org/10.14482/pege.49.658.83.
Testo completoHuang, Chao-Chin. "The impacts of brand experiences on brand loyalty: mediators of brand love and trust". Management Decision 55, n. 5 (19 giugno 2017): 915–34. http://dx.doi.org/10.1108/md-10-2015-0465.
Testo completoPu, Yibei, Norzaidahwati Zaidin e Yaodong Zhu. "How Do E-Brand Experience and In-Store Experience Influence the Brand Loyalty of Novel Coffee Brands in China? Exploring the Roles of Customer Satisfaction and Self–Brand Congruity". Sustainability 15, n. 2 (6 gennaio 2023): 1096. http://dx.doi.org/10.3390/su15021096.
Testo completoTiyasherlinda, Galuh, e Ivo Novitaningtyas. "Brand Experience, Brand Commitment, and Brand Loyalty of Xiaomi Smartphone Users in Magelang". International Journal of Marketing & Human Resource Research 2, n. 4 (31 ottobre 2021): 189–96. http://dx.doi.org/10.47747/ijmhrr.v2i4.350.
Testo completoSong, Younghee, Won-Moo Hur e Minsung Kim. "Brand Trust and Affect in the Luxury Brand–Customer Relationship". Social Behavior and Personality: an international journal 40, n. 2 (1 marzo 2012): 331–38. http://dx.doi.org/10.2224/sbp.2012.40.2.331.
Testo completoSheth, Jagdish, e Anthony Koschmann. "Do brands compete or coexist? How persistence of brand loyalty segments the market". European Journal of Marketing 53, n. 1 (7 gennaio 2019): 2–19. http://dx.doi.org/10.1108/ejm-07-2018-0489.
Testo completoFrenredy, Wilson, e Purnama Dharmawan. "Dimensi Brand Image Untuk Memprediksi Brand Love Dan Brand Loyaty". Jurnal Manajerial Dan Kewirausahaan 2, n. 4 (9 ottobre 2020): 1005. http://dx.doi.org/10.24912/jmk.v2i4.9884.
Testo completoVan Thuy, Nguyen, Ngo Thi Xuan Binh e Nguyen Thi Kim Phung. "Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce". Science & Technology Development Journal - Economics - Law and Management 4, n. 1 (4 aprile 2020): First. http://dx.doi.org/10.32508/stdjelm.v4i1.595.
Testo completoChinomona, Richard. "Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa". African Journal of Economic and Management Studies 7, n. 1 (14 marzo 2016): 124–39. http://dx.doi.org/10.1108/ajems-03-2013-0031.
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