Libri sul tema "Brand loyalty"
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Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Testo completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University, Business School, 1988.
Cerca il testo completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Cerca il testo completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University Business School, 1988.
Cerca il testo completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Cerca il testo completoWeindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.
Testo completoG, Dekimpe Marnik, e Marketing Science Institute, a cura di. Erosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Cerca il testo completoW, Maloney Michael, a cura di. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.
Cerca il testo completoManaresi, Angelo. I programmi fedeltà: Creare vantaggio competitivo nel marketing dei beni di consumo. Milano, Italy: FrancoAngeli, 2001.
Cerca il testo completoDrayne, Kerrie. The role of promotions on consumer brand loyalty and brand switching. (s.l: The Author), 1996.
Cerca il testo completoKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Cerca il testo completoVincent, Laurence. Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. New York: American Management Association, 2012.
Cerca il testo completoMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Cerca il testo completoMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Cerca il testo completoMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Ahmedabad: Indian Institute of Management, 2014.
Cerca il testo completoFeldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.
Cerca il testo completoPark, C. Whan. Brand Attachment: Constructs, Consequences and Causes. Hanover: Now Publishers, 2008.
Cerca il testo completoAhluwalia, Rohini. Towards understanding the value of a loyal customer: An information-processing perspective. Cambridge, Mass: Marketing Science Institute, 1999.
Cerca il testo completoAllison, Johnson, e Thomson Matthew, a cura di. A hard and a soft look at building strong brands. Cambridge, MA: Marketing Science Institute, 2002.
Cerca il testo completoFraß, Alexander. Achieving Brand Loyalty in China through After-Sales Services. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14367-1.
Testo completoMcLoughlin, Damien P. J. The development of brand loyalty among financial services customers. Dublin: University College Dublin, 1993.
Cerca il testo completoHaig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.
Cerca il testo completoMorgan, Hayley. Are cigarette consumers brand addicted?: A study of brand loyalty within the cigarette market. London: LCPDT, 1998.
Cerca il testo completoKazanjian, Kirk. Driving loyalty: Turning every customer and employee into a raving fan for your brand. New York: Crown Business, 2012.
Cerca il testo completoArthur, Ivan. Brands under fire. New Delhi: Penguin Books India, 2008.
Cerca il testo completoHarden, Leland. Digital Engagement. New York: AMACOM Books, 2009.
Cerca il testo completoBarrera, Rick. Overpromise and overdeliver: How to design and deliver extraordinary customer experiences. New York: Portfolio, 2009.
Cerca il testo completoBarrera, Rick. Overpromise and Overdeliver. New York: Penguin USA, Inc., 2009.
Cerca il testo completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Cerca il testo completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Cerca il testo completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Cerca il testo completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Cerca il testo completoTellis, Gerard J. Advertising exposure, loyalty, and brand purchase : a two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Cerca il testo completoJoseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.
Cerca il testo completoRust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Cambridge, Mass: Marketing Science Institute, 2001.
Cerca il testo completoMatt, Simmons, a cura di. Winning together: The story of the Arsenal brand. London: Cyan, 2006.
Cerca il testo completo1948-, Heyman Bob, a cura di. Digital engagement: Internet marketing that captures customers and builds intense brand loyalty. New York: American Management Association, 2009.
Cerca il testo completoTellis, Gerard J. Advertising exposure, loyalty, and brand purchase: A two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Cerca il testo completoThomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. Manchester: UMIST, 1996.
Cerca il testo completoMartini, I. Factors in building and maintaining brand loyalty: The case of women's magazines. Manchester: UMIST, 1997.
Cerca il testo completoKnox, Simon. New empirical developments on brand loyalty: Implications for segmentation strategy and equity. Cranfield: Cranfield School of Management, 1995.
Cerca il testo completoKnox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.
Cerca il testo completoMaloney, Michael, e Richard D. Czerniawski. Creating Brand Loyalty. Hudson House Publishing, 1999.
Cerca il testo completoCustomer Loyalty and Brand Management. MDPI, 2019. http://dx.doi.org/10.3390/books978-3-03921-336-8.
Testo completoMcEwan, Bill/Fleming. How People Drive Brand Loyalty. Warner Books, 2003.
Cerca il testo completoRubio, Natalia, e María Jesús Yagüe. Customer Loyalty and Brand Management. Mdpi AG, 2019.
Cerca il testo completoErosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Cerca il testo completoMuthukrishnan, A. V. Decision ambiguity and consumer brand loyalty. 1993.
Cerca il testo completoSaleem, Nazimudeen. Brand Loyalty and Customer Retention Strategy. Independently published, 2019.
Cerca il testo completoBontigui, Adriana. Building brand loyalty on internet portals. 2000.
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