Libri sul tema "Brand loyalty"
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Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Testo completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University, Business School, 1988.
Cerca il testo completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University Business School, 1988.
Cerca il testo completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Cerca il testo completoLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Cerca il testo completoWeindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.
Testo completoG, Dekimpe Marnik, e Marketing Science Institute, a cura di. Erosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Cerca il testo completoW, Maloney Michael, a cura di. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.
Cerca il testo completoManaresi, Angelo. I programmi fedeltà: Creare vantaggio competitivo nel marketing dei beni di consumo. Milano, Italy: FrancoAngeli, 2001.
Cerca il testo completoDrayne, Kerrie. The role of promotions on consumer brand loyalty and brand switching. (s.l: The Author), 1996.
Cerca il testo completoKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Cerca il testo completoKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Cerca il testo completoVincent, Laurence. Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. New York: American Management Association, 2012.
Cerca il testo completoJohn, Simmons. The invisible grail: In search of the true language of brands. London: Texere, 2003.
Cerca il testo completoMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Cerca il testo completoMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Cerca il testo completoMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Ahmedabad: Indian Institute of Management, 2014.
Cerca il testo completoFeldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.
Cerca il testo completoPark, C. Whan. Brand Attachment: Constructs, Consequences and Causes. Hanover: Now Publishers, 2008.
Cerca il testo completoHofmeyr, Jan. Commitment-led marketing: The key to brand profits is in the customer's mind. New York: Wiley, 2000.
Cerca il testo completoFraß, Alexander. Achieving Brand Loyalty in China through After-Sales Services. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14367-1.
Testo completoMcLoughlin, Damien P. J. The development of brand loyalty among financial services customers. Dublin: University College Dublin, 1993.
Cerca il testo completoAhluwalia, Rohini. Towards understanding the value of a loyal customer: An information-processing perspective. Cambridge, Mass: Marketing Science Institute, 1999.
Cerca il testo completoMorgan, Hayley. Are cigarette consumers brand addicted?: A study of brand loyalty within the cigarette market. London: LCPDT, 1998.
Cerca il testo completoHarden, Leland. Digital engagement: Internet marketing that captures customers and builds intense brand loyalty. New York: American Management Association, 2009.
Cerca il testo completoHaig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.
Cerca il testo completoRobinson, Sionade. Customer loyalty: A guide for time travellers. New York: Palgrave Macmillan, 2006.
Cerca il testo completoKazanjian, Kirk. Driving loyalty: Turning every customer and employee into a raving fan for your brand. New York: Crown Business, 2012.
Cerca il testo completoThe experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.
Cerca il testo completoWinsor, John. Beyond the brand: Why engaging the right customers is essential to winning in business. Chicago: Dearborn Trade Pub., 2004.
Cerca il testo completoHarden, Leland. Digital Engagement. New York: AMACOM Books, 2009.
Cerca il testo completoArthur, Ivan. Brands under fire. New Delhi: Penguin Books India, 2008.
Cerca il testo completoBrand loyalty: The ultimate book of choice and value A-Z. [Great Britain]: HoAm Presst Pub., 2010.
Cerca il testo completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Cerca il testo completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Cerca il testo completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Cerca il testo completoChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Cerca il testo completoBarrera, Rick. Overpromise and overdeliver: The secrets of unshakeable customer loyalty. New York, N.Y., U.S.A: Portfolio, 2004.
Cerca il testo completoBarrera, Rick. Overpromise and overdeliver: How to design and deliver extraordinary customer experiences. New York: Portfolio, 2009.
Cerca il testo completoBarrera, Rick. Overpromise and Overdeliver. New York: Penguin USA, Inc., 2009.
Cerca il testo completoTellis, Gerard J. Advertising exposure, loyalty, and brand purchase : a two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Cerca il testo completoJoseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.
Cerca il testo completoSommers, Susan. Marketing to win: Creating and sustaining your non-profit brand. Toronto: Civil Sector Press, 2009.
Cerca il testo completoRust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Cambridge, Mass: Marketing Science Institute, 2001.
Cerca il testo completoThomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. Manchester: UMIST, 1996.
Cerca il testo completoMartini, I. Factors in building and maintaining brand loyalty: The case of women's magazines. Manchester: UMIST, 1997.
Cerca il testo completoKnox, Simon. New empirical developments on brand loyalty: Implications for segmentation strategy and equity. Cranfield: Cranfield School of Management, 1995.
Cerca il testo completoTellis, Gerard J. Advertising exposure, loyalty, and brand purchase: A two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Cerca il testo completoWipperfürth, Alex. Brand hijack: Marketing without marketing. New York: Portfolio, 2005.
Cerca il testo completoKnox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.
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