Letteratura scientifica selezionata sul tema "Brand"
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Articoli di riviste sul tema "Brand"
CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers". Journal of Economics and Behavioral Studies 7, n. 3(J) (30 giugno 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Testo completoLhotáková, Markéta. "The Growing Brand Equity and Brand Value – The Learnings from Most Valuable Brands". Studia commercialia Bratislavensia 5, n. 19 (1 dicembre 2012): 434–48. http://dx.doi.org/10.2478/v10151-012-0009-4.
Testo completoMolinillo, Sebastian, Arnold Japutra, Bang Nguyen e Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty". Marketing Intelligence & Planning 35, n. 2 (3 aprile 2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.
Testo completoYang, Grant, e Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies". Business Prospects 3, n. 1 (1 giugno 2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Testo completoBarnet, Katherine, e Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities". International Journal of Online Marketing 6, n. 3 (luglio 2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.
Testo completoKiran, Ammara, Nida Zaheer, Khansa Masood e Muhammad Rizwan. "Impact of Brand Activism on Brand Personality and Brand Loyalty". Sustainable Business and Society in Emerging Economies 6, n. 1 (31 marzo 2024): 43–56. http://dx.doi.org/10.26710/sbsee.v6i1.2914.
Testo completoChoi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love". Korea International Trade Research Institute 19, n. 1 (28 febbraio 2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.
Testo completoChepchirchir, Josphine, e Mark Leting. "Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya". International Journal of Management Science and Business Administration 1, n. 11 (2015): 7–14. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.111.1001.
Testo completoLieven, Theo, e Christian Hildebrand. "The impact of brand gender on brand equity". International Marketing Review 33, n. 2 (11 aprile 2016): 178–95. http://dx.doi.org/10.1108/imr-08-2014-0276.
Testo completoBecheur, Imene, Oula Bayarassou e Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship". Global Business Review 18, n. 3_suppl (20 aprile 2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.
Testo completoTesi sul tema "Brand"
Teah, Hui Min. "Brand mimicry of luxury brands". Thesis, Curtin University, 2013. http://hdl.handle.net/20.500.11937/70365.
Testo completoRepo, Jesper. "Brand Culture : Between consumers and brands". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.
Testo completoZetterberg, Martin, Pontus Davidsson e Mathias Johansson. "Brand Equity for Service Brands Online". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.
Testo completoSjöstedt, Anna, e Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage". Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.
Testo completoSengupta, Aniket. "Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market". UKnowledge, 2014. http://uknowledge.uky.edu/mat_etds/6.
Testo completoMiesenberger, de Morais Daniel, e Annemarie Snellman. "Varumärken - Varför har företag problem med dem? : En studie i vilka problem varumärkesbyråer identifierar som vanliga hos kundföretag och varför". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173228.
Testo completoMotter, Junior Mario Divo. "A prospective study on the dimensions of global brands, brand equity and brand value". reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16578.
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This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global marketplace dynamically increases, there are theoretical and empirical challenges concerning the global brands that ask for more branding researches, trying to tune and to contextualize meanings and attributes. Thereafter, the thesis intends to provide a discussion about the industry and country-of-origin effects (and their interactions) on the brand value and the firm market value. Finally, the thesis offers an interesting comparison about the practitioners’ perspectives on the dimensions of global brands, the brand equity and the brand value, branding and marketing, including highlights on the brand internationalization process. The thesis offers a general approach on the extant literature in the first chapter, and a specific literature review for each other chapter.
Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands". Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.
Testo completoDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
Rudinski, Sanja. "Consumer Perception of Brand Personalization : Adbusters as Anti-Brand". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10149.
Testo completoLi, Xiaolian, e 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.
Testo completoLibri sul tema "Brand"
Ahluwalia, Rohini, e Barbara Loken. Brands and Brand Management. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.
Testo completo1970-, Pottie Marjolein, a cura di. Brand! Brand! Tilburg: Zwijsen, 2007.
Cerca il testo completoA, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.
Cerca il testo completoKō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), a cura di. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Cerca il testo completoKō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), a cura di. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Cerca il testo completoGotby, Catharina. Brand. Stockholm: Amfora förlag, 2022.
Cerca il testo completo1828-1906, Ibsen Henrik, a cura di. Brand. London: Penguin Books, 1996.
Cerca il testo completoAlbisser, Matthias. Brand Content und Brand Image. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.
Testo completoCapitoli di libri sul tema "Brand"
Rao, Akshay. "Brand Alliances". In Brands and Brand Management, 43–62. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-5.
Testo completoBrown, David M., e Alexander Thompson. "Brands and Brand Management". In Essentials of Marketing, 175–201. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003170891-10.
Testo completoAhluwalia, Rohini, e Andrew M. Kaikati. "Traveling the Paths to Brand Loyalty". In Brands and Brand Management, 63–90. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-6.
Testo completoShiv, Baba, e Antoine Bechara. "Revisiting the Customer Value Proposition: The Power of Brand Emotion". In Brands and Brand Management, 189–206. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-13.
Testo completoGürhan-Canli, Zeynep, e Anne Fries. "Branding and Corporate Social Responsibility (CSR)*". In Brands and Brand Management, 91–110. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-7.
Testo completoO'Guinn, Thomas C., e Albert M. Muniz. "Toward a Sociological Model of Brands". In Brands and Brand Management, 133–56. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-10.
Testo completoPark, C. Whan, Deborah J. MacInnis, Xavier Drèze e Jonathan Lee. "Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE)-Based Brand Equity*". In Brands and Brand Management, 159–88. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-12.
Testo completoErdem, Tülin, e Joffre Swait. "Utility-Based Models of Brand Equity". In Brands and Brand Management, 207–30. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-14.
Testo completoLoken, Barbara, Christopher Joiner e Michael J. Houston. "Leveraging a Brand Through Brand Extension: A Review of Two Decades of Research*". In Brands and Brand Management, 11–42. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-4.
Testo completoBaird, Stephen R. "Brands and Trademarks: The Legal Implications of Branding*". In Brands and Brand Management, 271–92. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-17.
Testo completoAtti di convegni sul tema "Brand"
Arunachalam, Thiruchelvi, Mayurigha Sivakumar e Ashvadharani Raveendran. "Young consumers' insights on brand association, brand awareness, perceived quality, brand image, brand loyalty and brand equity". In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24043a.
Testo completoRaposo, Daniel, Ricardo Correia, Rogério Ribeiro e João Neves. "Brand Marks' performance in digital media". In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003531.
Testo completoKim, Hye-Shin, e Eunjoo Cho. "Brand Authenticity and Self-Brand Congruence: A Conceptual Approach to Understanding Fashion Brands". In Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15838.
Testo completoPutri, Annisa Dieni Eka, Indarini e Dudi Anandya. "The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty". In Proceedings of the 16th International Symposium on Management (INSYMA 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/insyma-19.2019.31.
Testo completoSudjianto, Agus, e Kevin Otto. "Modularization to Support Multiple Brand Platforms". In ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.
Testo completoCATANĂ, Ştefan-Alexandru, e Andreea BARBU. "THE UNITED STATES OF AMERICA’S MOST VALUABLE BRANDS IN THE PERIOD 2021-2023". In International Conference of Management and Industrial Engineering. Editura Niculescu, 2023. http://dx.doi.org/10.56177/11icmie2023.32.
Testo completoPaananen, Tiina, Lauri Frank e Tiina Kemppainen. "Customer-Brand Relationships in the Context of Digital Brands". In Digital Restructuring and Human (Re)action. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.4.2022.31.
Testo completoShi, An, Gao Liang e Wang Jian. "Corporate Brand Cube: Building Strong Corporate Brands". In 2006 International Conference on Management Science and Engineering. IEEE, 2006. http://dx.doi.org/10.1109/icmse.2006.314004.
Testo completoTrisatya, Achmad. "Brand Trust For Local Brands in Medan". In Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia. EAI, 2024. http://dx.doi.org/10.4108/eai.22-9-2022.2337400.
Testo completoUnurlu, Çiğdem, Ayşe Akyol e Dilek Altaş. "The Relationships between Destination Brand Image, Destination Brand Loyalty and Word of Mouth Behaviour". In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00831.
Testo completoRapporti di organizzazioni sul tema "Brand"
Doraiswamy, Dilip, e Kittichai Watchravesringkan. Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity. Ames: Iowa State University, Digital Repository, novembre 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1499.
Testo completoLu, Jinzhao, e Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.
Testo completoMarshak, Ronni. Brand Loyalty. Boston, MA: Patricia Seybold Group, ottobre 2011. http://dx.doi.org/10.1571/psgp10-06-11cc.
Testo completoAlviarez, Vanessa, Thierry Mayer e Keith Head. Research Insights: How Do Changes in Brand Ownership Affect Competition and Consumer Welfare? Inter-American Development Bank, agosto 2023. http://dx.doi.org/10.18235/0005099.
Testo completoChilds, Michelle L., e Byoungho Jin. Successful Brand and Retailer Collaborations: Does Brand Familiarity Matter? Ames: Iowa State University, Digital Repository, novembre 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1473.
Testo completoChilds, Michelle, e Byoungho Jin. The Effect of Brand Extension Strategy and Brand Level on Urgency to Buy and Brand Dilution. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-923.
Testo completoTasseff, Sarah, Daniel Judge, David Lockwood e Michael Nudelman. Recruitment Brand Guidelines. Office of Scientific and Technical Information (OSTI), marzo 2021. http://dx.doi.org/10.2172/1768449.
Testo completoTasseff, Sarah, e Alexa Verardo. Environmental Brand Guidelines. Office of Scientific and Technical Information (OSTI), febbraio 2022. http://dx.doi.org/10.2172/1844100.
Testo completoSon, Jihyeong, e Young-A. Lee. Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation. Ames: Iowa State University, Digital Repository, novembre 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-120.
Testo completoKim, Hye-Shin, e Michelle Ma. Consumer and Brand Factors that Influence Perceptions of Green Brand Extensions. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-933.
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