Letteratura scientifica selezionata sul tema "Best length for a tiktok video"

Abstract. With TikTok emerging as one of the most popular social media platforms, there is significant potential for science communicators to capitalize on this success and to share their science with a broad, engaged audience. While videos of chemistry and physics experiments are prominent among educational science content on TikTok, videos related to the geosciences are comparatively lacking, as is an analysis of what types of geoscience videos perform well on TikTok. To increase the visibility of the geosciences and geophysics on TikTok and to determine best strategies for geoscience communication on the app, we created a TikTok account called “Terra Explore” (@TerraExplore). The Terra Explore account is a joint effort between science communication specialists at UNAVCO, IRIS (Incorporated Research Institutions for Seismology), and OpenTopography. We produced 48 educational geoscience videos over a 4-month period between October 2021 and February 2022. We evaluated the performance of each video based on its reach, engagement, and average view duration to determine the qualities of a successful video. Our video topics primarily focused on seismology, earthquakes, topography, lidar (light detection and ranging), and GPS (Global Positioning System), in alignment with our organizational missions. Over this time period, our videos garnered over 2 million total views, and our account gained over 12 000 followers. The videos that received the most views received nearly all (∼ 97 %) of their views from the For You page, TikTok's algorithmic recommendation feed. We found that short videos (< 30 s) had a high average view duration, but longer videos (> 60 s) had the highest engagement rates. Lecture-style videos that were approximately 60 s in length had more success in both reach and engagement. Our videos that received the highest number of views featured content that was related to a recent newsworthy event (e.g., an earthquake) or that explained location-based geology of a recognizable area. Our results highlight the algorithm-driven nature of TikTok, which results in a low barrier to entry and success for new science communication creators.

This case study aimed to investigate the use of the social media video application, TikTok, to support ten EFL teachers in Indonesia to develop videos for storytelling with their students. During the emergency remote teaching, these teachers found difficulty in designing learning materials easy to share on various online platforms. In this study, a two-week training program consisting of face-to-face and online sessions was conducted to facilitate the teachers to explore TikTok affordances and tell stories in the form of TikTok’s Duet. The data were collected from TikTok videos produced during the program and the teachers’ pre- and post-training reflective notes. The findings show the teachers’ shifted view of TikTok as non-educational entertainment to an educational platform that could facilitate interactive and interesting storytelling with students. The teachers were aware that while the short duration of the TikTok video was beneficial for easy sharing and engagement with students, it affected the length of the unfolding stages of the story. In creating a TikTok video for storytelling, the teachers found modifying original stories into a one-minute interactive video challenging. More support is thus required to provide teachers with pedagogical, technological, and language content knowledge that allows them to develop teaching resources relevant to their student’s language learning needs and social and economic backgrounds.

Chinese public hospitals have increased usage of TikTok to communicate with citizens on health-related matters. This study aims to investigate the engagement of citizens with the official TikTok accounts of public hospitals, and identify the major characters of the videos with the highest public engagement level, as well as underlying factors that make them successful. A comprehensive search on TikTok, a video-sharing social networking service, was completed to identify all official accounts of public hospitals in Mainland China. Data was collected from 40 public hospitals with the top 100 TikTok videos being identified for content analysis. The majority of them were created by public hospitals located in the Central and Western regions of China. The common features of the top 100 identified videos include: low message sensation value and short video length, and are typically accompanied by background music, subtitles, and an introduction at the beginning of the video. The most frequently viewed video type is film clips which are used to disseminate knowledge of diseases and promote healthcare professionals. Health communication via the official TikTok accounts of public hospitals in China offers significant potential. Hospitals are encouraged to engage citizens in health-related conversations to build their credibility and professional image online. Among the popular short-videos, the message sensation value is not largely connected to video popularity, while the content of videos seems more important. This requires skills in video creation or procurement, and editing, while rhetoric should be cautiously applied. The content of videos should provide education and positive energy.

The rapid development of technology and severe contention among businesses urge business-to-business (B2B) organizations to address this by presenting company values through short video marketing on innovative social media platforms. This research aims to discover how B2B companies—in this case, a TikTok Indonesia Partner Award for a creative digital marketing agency—build brand awareness through video marketing strategies on TikTok. This study employed a qualitative descriptive method and approach by collecting interview data with the managers responsible for content creation, optimal strategy creation handling, and social media activation of the TikTok account (“@doxadigital”). From the point of view of the video marketing concept, the study shows that the company used video marketing in a planned and appropriate way at all stages, including planning, production, and activation. This was based on the idea of a video marketing strategy. The study also shows that B2B companies that use video marketing do best when they get paid views. However, more research is needed to determine how B2B companies define themselves by optimizing different parts of their content and changing how they connect with stakeholders in the digital communication generation. Abstrak Dalam konteks persaingan bisnis yang semakin intensif dan kemajuan teknologi yang cepat, organisasi bisnis-ke-bisnis (B2B) dituntut untuk proaktif dalam mempromosikan nilai-nilai perusahaan melalui strategi pemasaran video singkat di platform media sosial inovatif. Penelitian ini bertujuan untuk mengungkap bagaimana perusahaan B2B—khususnya, penerima Penghargaan Mitra TikTok Indonesia dari sektor agensi pemasaran digital kreatif—mengembangkan kesadaran merek melalui strategi pemasaran video di TikTok. Dengan menerapkan pendekatan deskriptif kualitatif, penelitian ini mengumpulkan data melalui wawancara dengan manajer yang memiliki tanggung jawab dalam kreasi konten, pengelolaan strategi optimal, dan aktivasi media sosial pada akun TikTok “@doxadigital”. Melalui lensa kerangka kerja pemasaran video, hasil studi menunjukkan bahwa perusahaan telah menerapkan pemasaran video secara terencana dan tepat pada setiap tahapan, mulai dari perencanaan, produksi, hingga aktivasi, sesuai dengan prinsip strategi pemasaran video. Studi ini juga menemukan bahwa perusahaan B2B yang memanfaatkan pemasaran video mendapatkan hasil terbaik ketika mengimplementasikan tayangan berbayar. Namun, penelitian lebih lanjut diperlukan untuk mengeksplorasi bagaimana perusahaan B2B mendefinisikan identitas mereka dengan mengoptimalkan berbagai aspek konten dan mengubah cara interaksi dengan pemangku kepentingan di era komunikasi digital saat ini.

Penelitian ini bertujuan untuk menjelaskan makna denotatif dan konotatif pulang kampung oleh pemudik. Penelitian ini menarik diteliti karena terdapat makna yang terkandung dibalik ide kreatif video Dwiki Afrilian yang memenangkan penghargaan TikTok kategori Best of Comedy dan membuat konten video yang menggambarkan reailta kehidupan sehari-hari yang dibaluti komedi sehingga penonton tidak hanya menangkapnya sebagai cerita hiburan saja. Teori yang digunakan dalam penelitian yaitu semiotika oleh Roland Barthes. Penelitian ini menggunakan metode kualitatif interpretif dengan menggunakan analisis semiotika Roland Barthes. Teknik analisis data yang digunakan yaitu Miles dan Huberman (1992) antara lain pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Pengumpulan data dilakukan dengan cara obsevasi dengan mengamati video dan mengidentifikasi tanda yang terdapat pada scene yang ada dan tinjauan pustaka. Hasil dari penelitian ini menjelaskan bahwa pertama, makna denotasi yang terdapat dalam video TikTok “Suasana subuh pas lagi mudik ke kampung” adalah pengambaran aktivitas-aktivitas kehidupan yang sederhana dan alami di pedesaan. Kedua, makna konotasi pulang kampung yang terdapat dalam video tersebut menunjukkan bagaimana interaksi yang dilakukan oleh pemudik. Ketiga, berkumpul dengan keluarga, merayakan lebaran di pulang kampung memberikan kesempatan bagi pemudik untuk berkumpul kembali dengan keluarga mereka.

With the boom of the short video industry in recent years, cities with tremendous internet influences have witnessed rapid growth attributable to the rise of short video platforms where cuisinethemed short videos have become a new channel for the communication of a city’s image. On one of the platforms, TikTok, there exists a huge gap in terms of communication performance among cuisine-themed short videos of different kinds. Taking content analysis as the tool, this paper is engaged with the quantitative analysis of the content characteristics, food types, city image, video length and language characteristics of the short videos themed on Beijing cuisines that go viral on the Internet with the coded information extracted from the top 30 related short videos with most likes published on TikTok, so as to investigate their commonalities and shared features. An in-depth analysis is provided as the result with specific cases taken into account to propose for the production and communication of similar videos and to provide certain references for the construction and communication of the image of corresponding cities.

Mobile short videos are developing rapidly in the market with a powerful attitude under the background of the rapid development of digital, network, and mobile technologies. Especially since the outbreak of the epidemic in the past two years, netizens have been isolated at home. TikToks simple operation steps provide a broad space for the development of mobile short videos. Our country has gradually realized the popularization of TikTok. As a short video platform with the largest number of users and the best development in China, TikTok APP can represent the development level of China's new media field to a certain extent. Based on the SWOT analysis method, this paper studies TikTok from the four aspects of strengths, weaknesses, opportunities, and threats, and, combined with the conclusion, put forward rich policy recommendations with certain practical significance.

Under the background of globalization, diversified narrative approaches have been increasingly adopted in international news reports in the context of new media, leading to varying degrees of influence on the audiences opinion. In virtue of their fast-paced, penetrative and fragmented contents, short video communication platforms, represented by TikTok, cater to peoples reading needs in the rush of modern life. They are also found to differ from traditional media in the reporting and dissemination of major news events. On July 8, 2022, Shinzo Abe, former Prime Minister of Japan and a current member of the House of Representatives, was shot and killed during his street speech in Nara City, Nara Prefecture. After the incident, many relevant news reports and short videos emerged on the platform of TikTok, with different emotional attitudes highly perceivable from users comments. Based on the Theory of News Narratology, this article collects and encodes first-hand data from 100 short videos with the largest number of likes after July 8 and 9 on the short video platform of TikTok, such as video length, release time, video presentation mode, narrative approach and music style, and explores the impact of different narrative approaches and elements in international news reports on the attitude and behavioral orientation of Internet users using the method of content analysis. The results of comparative analysis show that the audiences comment tone is relatively flat under the sad style of music and the short news videos with low timeliness; the narrative approach of incorporating subjective comments and human participation into short videos is conducive to the rational return of public opinion.

Background During the COVID-19 pandemic, growth in citizen engagement with social media platforms has enabled public health departments to accelerate and improve health information dissemination, developing transparency and trust between governments and citizens. In light of these benefits, it is imperative to learn the antecedents and underlying mechanisms for this to maintain and enhance engagement. Objective The aim of this study is to determine the factors and influencing mechanisms related to citizen engagement with the TikTok account of the National Health Commission of China during the COVID-19 pandemic. Methods Using a web crawler, 355 short videos were collected from the Healthy China account on TikTok (with more than 3 million followers throughout China), covering the period from January 21, 2020, to April 25, 2020. The title and video length, as well as the number of likes, shares, and comments were collected for each video. After classifying them using content analysis, a series of negative binomial regression analyses were completed. Results Among the 355 videos, 154 (43.4%) related to guidance for clinicians, patients, and ordinary citizens, followed by information concerning the government’s handling of the pandemic (n=100, 28.2%), the latest news about COVID-19 (n=61, 17.2%), and appreciation toward frontline emergency services (n=40, 11.3%). Video length, titles, dialogic loop, and content type all influenced the level of citizen engagement. Specifically, video length was negatively associated with the number of likes (incidence rate ratio [IRR]=0.19, P<.001) and comments (IRR=0.39, P<.001). Title length was positively related to the number of shares (IRR=24.25, P=.01), likes (IRR=8.50, P=.03), and comments (IRR=7.85, P=.02). Dialogic loop negatively predicted the number of shares (IRR=0.56, P=.03). In comparison to appreciative information, information about the government’s handling of the situation (IRR=5.16, P<.001) and guidelines information (IRR=7.31, P<.001) were positively correlated with the number of shares, while the latest news was negatively related to the number of likes received (IRR=0.46, P=.004). More importantly, the relationship between predictors and citizen engagement was moderated by the emotional valence of video titles. Longer videos with positive titles received a higher number of likes (IRR=21.72, P=.04) and comments (IRR=10.14, P=.047). Furthermore, for short videos related to government handling of the pandemic (IRR=14.48, P=.04) and guidance for stakeholders (IRR=7.59, P=.04), positive titles received a greater number of shares. Videos related to the latest news (IRR=66.69, P=.04) received more likes if the video title displayed higher levels of positive emotion. Conclusions During the COVID-19 pandemic, videos were frequently published on government social media platforms. Video length, title, dialogic loop, and content type significantly influenced the level of citizen engagement. These relationships were moderated by the emotional valence of the video’s title. Our findings have implications for maintaining and enhancing citizen engagement via government social media.

Along with the vast development of social media, such as Twitter, Facebook, and YouTube, more new social media platforms such as Tiktok have emerged in the public domain. TikTok, an application that is available for everyone to publish their videos, which length of the video varies from 15 seconds to 1 minute, has been rapidly used to gain popularity and cure boredom especially among teenagers. The videos include daily entertainment, talent shows, and popularization of knowledge and so on. This study therefore evaluated the uses and gratifications of the Tiktok platform by students of Chukwuemeka Odumegwu Ojukwu University. The main objective of the study was to ascertain the frequency of usage and the gratifications students derive from using the Tiktok platform. Anchored on the Uses and Gratifications theory, the study adopted Survey Research method to draw a sample size of 400 from students of Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus using purposive sampling technique and the questionnaire as the instrument for data collection. The study found that there is a high frequency of usage of the Tiktok platform among students of Chukwuemeka Odumegwu Ojukwu University. Learning new things, obtaining leisure and entertainment, expressing themselves freely and also making new friends are some of the gratifications the respondents derive from using the Tiktok platform. The study recommends among others that students should rather utilize the instrumentality of Tiktok for their academic improvement rather than all entertainment.