Articoli di riviste sul tema "Athletics, marketing"
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Sutton, William A. "Developing an Initial Marketing Plan for Intercollegiate Athletic Programs". Journal of Sport Management 1, n. 2 (luglio 1987): 146–58. http://dx.doi.org/10.1123/jsm.1.2.146.
Testo completoConnole, Ian J., Jack C. Watson, Vanessa R. Shannon, Craig Wrisberg, Edward Etzel e Christine Schimmel. "NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis". Sport Psychologist 28, n. 4 (dicembre 2014): 406–17. http://dx.doi.org/10.1123/tsp.2013-0096.
Testo completoWeaver, Anthony G. "Declining the Big East: A Case Study of the College of the Holy Cross". Journal of Amateur Sport 5, n. 2 (20 settembre 2019): 80–114. http://dx.doi.org/10.17161/jas.v5i2.7583.
Testo completoZhou, Kaiwei. "Challenges and Strategies for Management of IAAF World Championships in Athletics". Advances in Economics, Management and Political Sciences 26, n. 1 (13 settembre 2023): 133–38. http://dx.doi.org/10.54254/2754-1169/26/20230559.
Testo completoHwang, Geumchan, e Kyu-soo Chung. "The dynamics of cause-related marketing platform and interactivity on college sport fans' donations". Sport, Business and Management: An International Journal 10, n. 2 (12 aprile 2020): 227–41. http://dx.doi.org/10.1108/sbm-08-2019-0070.
Testo completoPratt, Angela N. "Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations". International Journal of Sport Communication 6, n. 1 (marzo 2013): 42–65. http://dx.doi.org/10.1123/ijsc.6.1.42.
Testo completoWallace, Laci, Jacquelyn Wilson e Kimberly Miloch. "Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages". International Journal of Sport Communication 4, n. 4 (dicembre 2011): 422–44. http://dx.doi.org/10.1123/ijsc.4.4.422.
Testo completoJessop, Alicia, e Joe Sabin. "The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes". Journal of Legal Aspects of Sport 31, n. 2 (30 agosto 2021): 253–88. http://dx.doi.org/10.18060/25602.
Testo completoNeeley, Lynn, e Kimberly M. Judson. "Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics". International Journal of Sport Management and Marketing 7, n. 1/2 (2010): 4. http://dx.doi.org/10.1504/ijsmm.2010.029708.
Testo completoRainsberger, Richard. "Consider how FERPA applies to coaches, staff accessing student‐athletes’ academic records". Campus Legal Advisor 24, n. 5 (17 dicembre 2023): 4–5. http://dx.doi.org/10.1002/cala.41245.
Testo completoGladden, James M., George R. Milne e William A. Sutton. "A Conceptual Framework for Assessing Brand Equity in Division I College Athletics". Journal of Sport Management 12, n. 1 (gennaio 1998): 1–19. http://dx.doi.org/10.1123/jsm.12.1.1.
Testo completoBozman, Carl S., Daniel Friesner, Matthew Q. McPherson e Nancy M. Chase. "Intangible and tangible value: brand equity benefits associated with collegiate athletics". International Journal of Sports Marketing and Sponsorship 16, n. 4 (1 luglio 2015): 22–45. http://dx.doi.org/10.1108/ijsms-16-04-2015-b004.
Testo completoHill, Ronald Paul, e Harold Robinson. "Fanatic consumer behavior: Athletics as a consumption experience". Psychology and Marketing 8, n. 2 (1991): 79–99. http://dx.doi.org/10.1002/mar.4220080202.
Testo completoInglis, Sue. "Influence in and around Interuniversity Athletics". Journal of Sport Management 5, n. 1 (gennaio 1991): 18–33. http://dx.doi.org/10.1123/jsm.5.1.18.
Testo completoLee, Seungbum, e Matthew Juravich. "Multi Criteria Decision-Making: Ticket Sales Outsourcing in an NCAA Division I Athletic Department". Case Studies in Sport Management 6, n. 1 (2017): 31–38. http://dx.doi.org/10.1123/cssm.2017-0027.
Testo completoBarnhill, Chris, e Mauro Palmero. "Marketing Football Bowl Subdivision Football to Students at Wisconsin State". Case Studies in Sport Management 4, n. 1 (gennaio 2015): 54–61. http://dx.doi.org/10.1123/cssm.2014-0044.
Testo completoPopp, Nels, Chad McEvoy e Nicholas Watanabe. "Do college athletics marketers convert social media growth into ticket sales?" International Journal of Sports Marketing and Sponsorship 18, n. 2 (2 maggio 2017): 212–27. http://dx.doi.org/10.1108/ijsms-05-2017-090.
Testo completoGladden, James M., e Richard Wolfe. "Sponsorship of Intercollegiate Athletics: The Importance of Image Matching". International Journal of Sports Marketing and Sponsorship 3, n. 1 (marzo 2001): 29–53. http://dx.doi.org/10.1108/ijsms-03-01-2001-b005.
Testo completoWatkins, Brandi A., e William J. Gonzenbach. "Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding". Journal of Marketing for Higher Education 23, n. 1 (giugno 2013): 15–33. http://dx.doi.org/10.1080/08841241.2013.805709.
Testo completoBadrinarayanan, Vishag, Andrea Dixon, Vicki L. West e Gail M. Zank. "Professional sales coaching: an integrative review and research agenda". European Journal of Marketing 49, n. 7/8 (13 luglio 2015): 1087–113. http://dx.doi.org/10.1108/ejm-06-2014-0368.
Testo completoHuml, Matt R., e Alicia M. Cintron. "Stakeholder status in the identification, prioritization and management of college athletic donors". Sport, Business and Management: An International Journal 11, n. 4 (11 maggio 2021): 451–71. http://dx.doi.org/10.1108/sbm-09-2020-0085.
Testo completoKellison, Timothy B., Jordan R. Bass, Brent D. Oja e Jeffrey D. James. "Brand management in top-tier college athletics: examining and explaining mark-usage policies". International Journal of Sports Marketing and Sponsorship 17, n. 3 (1 agosto 2016): 219–42. http://dx.doi.org/10.1108/ijsms-08-2016-014.
Testo completoYANG, Xiao Ling, e Xiao Qin LOU. "Influence of Cultural Difference between China and Western Countries on the Development of China's Rhythmical Gymnastics". Asian Journal of Physical Education & Recreation 9, n. 2 (1 dicembre 2003): 63–65. http://dx.doi.org/10.24112/ajper.91147.
Testo completoSonchan, Saralee, e Wirat Sonchan. "Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event". Innovative Marketing 19, n. 4 (1 novembre 2023): 95–104. http://dx.doi.org/10.21511/im.19(4).2023.08.
Testo completoTsiotsou, Rodoula. "The role of involvement and income in predicting large and small donations to college athletics". International Journal of Sports Marketing and Sponsorship 6, n. 2 (novembre 2004): 40–46. http://dx.doi.org/10.1108/ijsms-06-02-2004-b006.
Testo completoPopp, Nels, Jonathan A. Jensen, Chad D. McEvoy e James F. Weiner. "An examination of the effects of outsourcing ticket sales force management". International Journal of Sports Marketing and Sponsorship 21, n. 2 (13 aprile 2020): 205–23. http://dx.doi.org/10.1108/ijsms-04-2019-0046.
Testo completoMcLeod, Chris, e Matt Huml. "Aligning donor and organizational interests: An analysis of college athletics fundraising officers". International Journal of Sport Management and Marketing 1, n. 1 (2020): 1. http://dx.doi.org/10.1504/ijsmm.2020.10036915.
Testo completoHuml, Matt R., e Christopher M. McLeod. "Aligning donor and organisational interests: an analysis of college athletics fundraising officers". International Journal of Sport Management and Marketing 21, n. 3/4 (2021): 149. http://dx.doi.org/10.1504/ijsmm.2021.118813.
Testo completoFridley, Alison, Sarah Stokowski, Skye Arthur-Banning, Thomas J. Aicher e Chris Croft. "Team Identification and Perceptions of College Athletes". Sports Innovation Journal 4 (27 ottobre 2023): 104–16. http://dx.doi.org/10.18060/27124.
Testo completoO’Brien, Timothy. "Clear, precise language in coaching contracts plays key role in protecting institutions". Campus Legal Advisor 24, n. 4 (12 novembre 2023): 4–14. http://dx.doi.org/10.1002/cala.41225.
Testo completoKim, Seungmo, Taeyeon Oh, Soonhwan Lee e Damon P. S. Andrew. "Relationships between met-expectation and attitudinal outcomes of coaches in intercollegiate athletics". Sport Management Review 22, n. 4 (agosto 2019): 477–90. http://dx.doi.org/10.1016/j.smr.2018.06.007.
Testo completoRoy, Donald P., Timothy R. Graeff e Susan K. Harmon. "Repositioning a University through NCAA Division I-A Football Membership". Journal of Sport Management 22, n. 1 (gennaio 2008): 11–29. http://dx.doi.org/10.1123/jsm.22.1.11.
Testo completoZawisło, Maria. "On the Rhetoric of Sports Heroism in Ancient and Modern Times". Sport i Turystyka. Środkowoeuropejskie Czasopismo Naukowe 6, n. 3 (2023): 11–29. http://dx.doi.org/10.16926/sit.2023.03.01.
Testo completoWarmath, Dee, e Andrew P. Winterstein. "A Social-Marketing Intervention and Concussion-Reporting Beliefs". Journal of Athletic Training 55, n. 10 (23 settembre 2020): 1035–45. http://dx.doi.org/10.4085/1062-6050-242-19.
Testo completoJwaad, Riaad Ahmed, e Abdul Jaleel Jebar Naser. "Electronic Marketing Reality in Elite Players in Iraq". Journal of Physical Education 33, n. 2 (28 giugno 2021): 108–16. http://dx.doi.org/10.37359/jope.v33(2)2021.1147.
Testo completoTaniyev, Olzhas, e Brian S. Gordon. "Crafting a legacy: investigating the retired athlete brand image". International Journal of Sports Marketing and Sponsorship 20, n. 3 (5 agosto 2019): 390–406. http://dx.doi.org/10.1108/ijsms-02-2018-0018.
Testo completoMarquez, Armin, Beth A. Cianfrone e Timothy Kellison. "Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports". International Journal of Sports Marketing and Sponsorship 21, n. 3 (2 aprile 2020): 527–41. http://dx.doi.org/10.1108/ijsms-07-2019-0080.
Testo completoPanta, Subani, e Ram Nyaupane. "CELEBRTITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOR IN KATHMANDU, NEPAL". Nepalese Journal of Management Science and Research 5, n. 1 (20 maggio 2022): 163–81. http://dx.doi.org/10.53056/njmsr-2022.5.1.009.
Testo completoGaskins, David A., e Todd W. King. "Creating “Memorable Moments” to Excite the Intramural Sports Experience". Recreational Sports Journal 22, n. 4 (ottobre 1998): 31–36. http://dx.doi.org/10.1177/155886619802200404.
Testo completoWu, Shuangxiong. "How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies". Advances in Economics, Management and Political Sciences 18, n. 1 (13 settembre 2023): 220–25. http://dx.doi.org/10.54254/2754-1169/18/20230075.
Testo completoPermatasari, Dwi Novita Cahyaningtyas. "STRATEGI PENINGKATAN BRAND AWARENESS DAN AKTIFITAS PROMOSI DALAM SPORT EVENT (STUDI KASUS: EVENT MAYBANK BALI MARATHON 2019, GIANYAR, BALI)". Jurnal Kepariwisataan 21, n. 1 (26 marzo 2022): 1–18. http://dx.doi.org/10.52352/jpar.v21i1.697.
Testo completoLawrence, Heather Jane, Norm O'Reilly, Alexandra Speck, Chris Ullrich e Kayla Robles. "The determinants of season ticket holder advocacy in the NCAA football bowl subdivision". Sport, Business and Management: An International Journal 10, n. 3 (21 maggio 2020): 335–58. http://dx.doi.org/10.1108/sbm-05-2019-0035.
Testo completoNite, Calvin, John N. Singer e George B. Cunningham. "Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics". Sport Management Review 16, n. 4 (novembre 2013): 465–76. http://dx.doi.org/10.1016/j.smr.2013.03.002.
Testo completoBower, Glenna, e Mary A. Hums. "Women Working in the Administration of Campus Recreation: Career Paths and Challenges". Recreational Sports Journal 27, n. 2 (novembre 2003): 21–35. http://dx.doi.org/10.1123/rsj.27.2.21.
Testo completoAzmi, Nor Jijidiana, Radzuwan Rashid, Bahtiar Mohamad, Mairas Abd Rahman e Zulkarnian Ahmad. "Student Athletes’ Perception of Female Models in Sports Advertisements". Asian Social Science 13, n. 10 (27 settembre 2017): 120. http://dx.doi.org/10.5539/ass.v13n10p120.
Testo completoMcDonald, Mary G. "Michael Jordan’s Family Values: Marketing, Meaning, and Post-Reagan America". Sociology of Sport Journal 13, n. 4 (dicembre 1996): 344–65. http://dx.doi.org/10.1123/ssj.13.4.344.
Testo completoPeng, Ziyun, e Hong-yong Jung. "Strategic Branding Approaches for Women Professional Athletes via Self-Presentation Theory and Social Role Theory". Studies in Social Science & Humanities 3, n. 4 (aprile 2024): 21–25. http://dx.doi.org/10.56397/sssh.2024.04.04.
Testo completoAnupkumar Dhore, Apurva Khobragade e Toshik Arun Mowade. "An investigation into the growing importance of user-generated content within the realm of contemporary digital marketing endeavors". Journal of Management and Science 13, n. 2 (30 giugno 2023): 29–31. http://dx.doi.org/10.26524/jms.13.17.
Testo completoLewis, Eugene J. "Sports Marketing". International Journal of Smart Education and Urban Society 13, n. 1 (1 gennaio 2022): 1–12. http://dx.doi.org/10.4018/ijseus.311046.
Testo completoYoungman, Josh. "Model High School Athletic Marketing Plan". Physical Educator 74, n. 72.5 (2017): 45–55. http://dx.doi.org/10.18666/tpe-2017-v74-si1-8557.
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