Articles de revues sur le sujet « Vibrations non-linéaire de plaque »

Electric-toothbrush vibrations, which remove plaque, are transmitted to the gingival connective tissue via epithelial cells. Physical energy affects cell function; however, the effects of electric-toothbrush vibrations on gingival extracellular matrix (ECM) protein expression remain unknown. We aimed to examine the effects of these vibrations on the expression of ECM proteins—type I collagen (col I), type III collagen (col III), elastin, and fibronectin (FN)—using human gingival fibroblasts (HGnFs). HGnFs were seeded for 5 days in a six-well plate with a hydrophilic surface, exposed to electric-toothbrush vibrations, and cultured for 7 days. Subsequently, the mRNA and protein levels of col I, col III, elastin, and FN were examined. To investigate the role of focal adhesion kinase (FAK) signaling on ECM protein expression in vibration-stimulated cells, the cells were treated with siRNA against protein tyrosine kinase (PTK). Electric-toothbrush vibrations increased col I, col III, elastin, and FN expression; promoted collagen and non-collagen protein production; and enhanced FAK phosphorylation in HGnFs. Moreover, PTK2 siRNA completely blocked the effects of these vibrations on the expression of col I, col III and elastin mRNA. The results suggest that electric-toothbrush vibrations increase collagen, elastin, and FN production through the FAK-signaling pathway in fibroblasts.

To accurately predict atherosclerotic plaque progression, a detailed phenotype of the lesion at the molecular level is required. Here, we assess the respective merits and limitations of molecular imaging tools. Clinical imaging includes contrast-enhanced ultrasound, an inexpensive and non-toxic technique but with poor sensitivity. CT benefits from high spatial resolution but poor sensitivity coupled with an increasing radiation burden that limits multiplexing. Despite high sensitivity, positron emission tomography and single-photon emission tomography have disadvantages when applied to multiplex molecular imaging due to poor spatial resolution, signal cross talk and increasing radiation dose. In contrast, MRI is non-toxic, displays good spatial resolution but poor sensitivity. Preclinical techniques include near-infrared fluorescence (NIRF), which provides good spatial resolution and sensitivity; however, multiplexing with NIRF is limited, due to photobleaching and spectral overlap. Fourier transform infrared spectroscopy and Raman spectroscopy are label-free techniques that detect molecules based on the vibrations of chemical bonds. Both techniques offer fast acquisition times with Raman showing superior spatial resolution. Raman signals are inherently weak; however, leading to the development of surface-enhanced Raman spectroscopy (SERS) that offers greatly increased sensitivity due to using metallic nanoparticles that can be functionalised with biomolecules targeted against plaque ligands while offering high multiplexing potential. This asset combined with high spatial resolution makes SERS an exciting prospect as a diagnostic tool. The ongoing refinements of SERS technologies such as deep tissue imaging and portable systems making SERS a realistic prospect for translation to the clinic.

Abstract Objective: To investigate the effects of application of vibratory stimuli, using an electric toothbrush, on the rate of orthodontic tooth movement during maxillary canine retraction. Methods: A split-mouth study was conducted in 28 subjects (mean age = 20.8 years; ranging from 18 to 24 years) whose bilateral maxillary first premolars were extracted with subsequent canine retraction. On the Vibration side, light force (100 g) was applied to the canine for 90 days, in combination with vibratory stimuli provided by an electric toothbrush; only orthodontic force was applied to the canine on the non-vibration side. Amount of canine movement was measured monthly. Related to electronic toothbrush usage, a diary was provided to each patient for recording discomfort during experimental period, having 100-mm visual analogue scale (VAS). The paired t-test was used to assess the differences in amount of tooth movement between canines of the vibration and non-vibration sides. Results: The amount of tooth movement was similar for canines on the vibration side and on the non-vibration side (mean 0.81 ± 0.10 mm and 0.82 ± 0.11 mm, respectively, p> 0.05). Plaque accumulation was minimal in any subject throughout the study. No subject reported discomfort as a result of using the electric toothbrush. Conclusions: This study demonstrates that application of vibratory stimuli using an electric toothbrush, in combination with light orthodontic force, do not accelerate orthodontic tooth movement.

Due to the increase in the average age of humans, Alzheimer’s disease (AD) has become one of the disorders with the highest incidence worldwide. Abnormal amyloid β protein (Aβ) accumulation is believed to be the most common cause of AD. Therefore, distinguishing the lesion areas can provide clues for AD diagnosis. Here, we present an optical spectroscopy and imaging approach based on coherent anti-Stokes Raman scattering (CARS). Label-free vibrational imaging of Aβ in a mouse model of AD was performed to distinguish the lesion areas by studying the spectra of regions with and without Aβ plaques. Raman spectra in Aβ and non-Aβ regions exhibited a specific difference in the intensity ratio of the wave peaks detected at 2850 and 2930 cm−1. In the non-Aβ region, the ratio of the peak intensity at 2850 cm−1 to that at 2930 cm−1 was approximately 1, whereas that in the Aβ region was 0.8. This label-free vibrational imaging may provide a new method for the clinical diagnosis and basic research of AD.

Increasing emphasis on the de-carbonization of energy production has led researchers to consider carbon-free, renewable, and green fuels such as hydrogen (H2) and ammonia (NH3). While H2 suffers from the major challenges of production difficulties, transportation, and storage, NH3 is plagued with challenges of low flame speeds causing unstable flames, high autoignition temperatures resulting in longer ignition delays, narrow flammability limits, and higher levels of NOx emission. Among the different solutions to overcome these challenges of NH3 combustion, non-equilibrium plasma-based igniters are significant owing to the promotion of localized volumetric ignition kernel development by both thermal and chemical assistance. Computational investigation of plasma-assisted combustion of ammonia-air mixtures in constant volume and constant pressure reactors are conducted, to determine the impact of operating conditions on ignition delays and NOx emissions. A mechanism has been assembled in this work using well-validated plasma reactions of NH3 with O2 and N2, alongside plasma kinetics of air from the literature. Subsequently, the newly developed mechanism was used to investigate the plasma-assisted oxidation of NH3. In particular, the impact of the reduced electric field (E/N), equivalence ratio, pressure, pulse frequency, and energy density on the ignition delays and NOx emission were investigated. A Global Pathway-based Analysis algorithm for plasma-assisted systems (PGPA) is used to analyze the nanosecond pulsed nonequilibrium plasma-assisted combustion of NH3/air mixtures. Firstly, a faster ignition and lower production of NOx are observed in the case of plasma discharges compared to thermal energy deposition, owing to the enhanced production of OH radicals and the early reforming of NH3 to produce N2 and H2 with plasma, respectively. At lower reduced electric fields (E/N), PGPA analyses elucidated the significance of gas heating due to vibrational-translational cycles of NH3 and N2 on the increased reactivity of NH3/air mixtures as compared to ignition at a higher E/N. The fuel-lean mixture is observed to exhibit higher production of NOx than stoichiometric and fuel-rich mixtures, resulting from plasma chemistry involving oxygen radical and electronic excited states of N2. Higher rates of collisional quenching at higher pressures during the inter-pulse gaps are found to result in a lesser amount of electronically excited states of N2 and O2, resulting in lower production of air-bound NOx during the pulses. Complementing combustion enhancements, the study also considers the role of plasma-assisted systems in gas reforming, thereby imparting specific desired characteristics lacking in the original mixture. For instance, plasma-assisted reforming can be utilized to control emissions by reforming specific emission precursors or by improving the gas reactivity to promote clean combustion. Natural gas associated with oil wells and natural gas fields is a significant source of greenhouse gas emissions and airborne pollutants. Flaring/burning of the associated gas removes greenhouse gases like methane (CH4) and other hydrocarbons. Our study explores the possibility of enhancing the flaring of associated gas mixtures (C1 – C4 alkane mixture) using nanosecond pulsed non-equilibrium plasma discharges. A well-studied conventional combustion chemistry for small alkanes is coupled with the plasma kinetics of CH4, C2H6, C3H8, and N2, including electron-impact excitations, dissociations, and ionization reactions. The newly developed plasma-based flare gas chemistry is then utilized to investigate repetitively pulsed nonequilibrium plasma-assisted reforming and subsequent combustion of the flare gas mixture diluted with N2 at different conditions. The results indicate an enhanced production of H2 and C2H4 in the reformed gas mixture, owing to the electron-impact dissociations of alkanes and subsequent H-abstractions and recombination reactions, thereby resulting in a mixture of CH4, H2, C2H4, C2H2, and other unsaturated C3. The reformed mixture exhibits significantly high reactivity as exhibited by their increased flame speeds and shorter ignition delays. The reformed mixture is also observed to promote increased CH4 destruction levels and complete flaring, thereby reducing the emissions of CH4 and other hydrocarbons.

AbstractThe neuropathology of Alzheimer’s disease (AD) is characterized by hyperphosphorylated tau neurofibrillary tangles (NFTs) and amyloid-beta (Aβ) plaques. Aβ plaques are hypothesized to follow a development sequence starting with diffuse plaques, which evolve into more compact plaques and finally mature into the classic cored plaque type. A better molecular understanding of Aβ pathology is crucial, as the role of Aβ plaques in AD pathogenesis is under debate. Here, we studied the deposition and fibrillation of Aβ in different plaque types with label-free infrared and Raman imaging. Fourier-transform infrared (FTIR) and Raman imaging was performed on native snap-frozen brain tissue sections from AD cases and non-demented control cases. Subsequently, the scanned tissue was stained against Aβ and annotated for the different plaque types by an AD neuropathology expert. In total, 160 plaques (68 diffuse, 32 compact, and 60 classic cored plaques) were imaged with FTIR and the results of selected plaques were verified with Raman imaging. In diffuse plaques, we detect evidence of short antiparallel β-sheets, suggesting the presence of Aβ oligomers. Aβ fibrillation significantly increases alongside the proposed plaque development sequence. In classic cored plaques, we spatially resolve cores containing predominantly large parallel β-sheets, indicating Aβ fibrils. Combining label-free vibrational imaging and immunohistochemistry on brain tissue samples of AD and non-demented cases provides novel insight into the spatial distribution of the Aβ conformations in different plaque types. This way, we reconstruct the development process of Aβ plaques in human brain tissue, provide insight into Aβ fibrillation in the brain, and support the plaque development hypothesis.

Abstract Background During atherosclerosis, the narrowing of the arterial lumen is observed through the accumulation of bio compounds and the formation of plaque within artery walls. A non-linear optical imaging modality (NLOM), coherent anti-stokes Raman scattering (CARS) microscopy, can be used to image lipid-rich structures commonly found in atherosclerotic plaques. By matching the lipid’s molecular vibrational frequencies (CH bonds), it is possible to map the accumulation of lipid-rich structures without the need for exogenous labelling and/or processing of the samples. CARS allows for the visualization of the morphological features of plaque. In combination with supervised machine learning, CARS imaged morphological features can be used to characterize the progression of atherosclerotic plaques. Results Based on a set of label-free CARS images of atherosclerotic plaques (i.e. foam cell clusters) from a Watanabe heritable hyperlipidemic rabbit model, we developed an automated pipeline to classify atherosclerotic lesions based on their major morphological features. Our method uses image preprocessing to first improve the quality of the CARS-imaged plaque, followed by the segmentation of the plaque using Otsu thresholding, marker-controlled watershed, K-means segmentation and a novel independent foam cell thresholding segmentation. To define relevant morphological features, 27 quantitative features were extracted and further refined by a novel coefficient of variation feature refinement method in accordance with filter-type feature selection. Refined morphological features were supplied into three supervised machine learning algorithms; K-nearest neighbour, support vector machine and decision tree classifier. The classification pipeline showcased the ability to exploit relevant plaque morphological features to accurately classify 3 pre-defined stages of atherosclerosis: early fatty streak development (EFS) and advancing atheroma (AA) with a greater than 85% class accuracy Conclusions Through the combination of CARS microscopy and computational methods, a powerful classification tool was developed to identify the progression of atherosclerotic plaque in an automated manner. Using a curated dataset, the classification pipeline demonstrated the ability to differentiate between EFS, EF and AA. Thus, presenting the opportunity to classify the onset of atherosclerosis at an earlier stage of development

Abstract Background Alzheimer’s disease (AD) is the core cause of dementia in elderly populations. One of the main hallmarks of AD is extracellular amyloid beta (Aβ) accumulation (APP-pathology) associated with glial-mediated neuroinflammation. Whole-Body Vibration (WBV) is a passive form of exercise, but its effects on AD pathology are still unknown. Methods Five months old male J20 mice (n = 26) and their wild type (WT) littermates (n = 24) were used to investigate the effect of WBV on amyloid pathology and the healthy brain. Both J20 and WT mice underwent WBV on a vibration platform or pseudo vibration treatment. The vibration intervention consisted of 2 WBV sessions of 10 min per day, five days per week for five consecutive weeks. After five weeks of WBV, the balance beam test was used to assess motor performance. Brain tissue was collected to quantify Aβ deposition and immunomarkers of astrocytes and microglia. Results J20 mice have a limited number of plaques at this relatively young age. Amyloid plaque load was not affected by WBV. Microglia activation based on IBA1-immunostaining was significantly increased in the J20 animals compared to the WT littermates, whereas CD68 expression was not significantly altered. WBV treatment was effective to ameliorate microglia activation based on morphology in both J20 and WT animals in the Dentate Gyrus, but not so in the other subregions. Furthermore, GFAP expression based on coverage was reduced in J20 pseudo-treated mice compared to the WT littermates and it was significantly reserved in the J20 WBV vs. pseudo-treated animals. Further, only for the WT animals a tendency of improved motor performance was observed in the WBV group compared to the pseudo vibration group. Conclusion In accordance with the literature, we detected an early plaque load, reduced GFAP expression and increased microglia activity in J20 mice at the age of ~ 6 months. Our findings indicate that WBV has beneficial effects on the early progression of brain pathology. WBV restored, above all, the morphology of GFAP positive astrocytes to the WT level that could be considered the non-pathological and hence “healthy” level. Next experiments need to be performed to determine whether WBV is also affective in J20 mice of older age or other AD mouse models.

In this paper we present a numerical method for drawing a rainfall map. We use thin plate ajustement spline to fit a smooth surface through meteorological data such as rainfall observations. The determination of the ajustement parameters gives rise to the minimization of a multidimensional nonlinear function whose evaluation is very computational intensive. We propose an heuristic approach for the calculation of the ajustement parameters which is cost effective. The proposed method is tested on a set of rainfall observations gathered by the department of national meteorology in Cameroun. Dans cet article, nous présentons une méthode pour le tracé de cartes de pluviométrie. Il s'agit pour cela de lisser et interpoler les mesures des précipitations. La technique des splines de type plaque mince est utilisée pour modéliser la surface de lissage et d'ajustement des données pluvio-métriques. La construction de cette spline nécessite la détermination de paramètres d'ajustement, ce qui fait recours à un problème de minimisation non linéaire multidimensionnelle. Nous proposons une approche heuristique pour la détermination des paramètres d'ajustement. La méthode est testée sur des donnés pluviométriques de la direction nationale de la météorologie du Cameroun. Les résultats que nous présentons dans cet article confirment la robustesse de la méthode.

soumission à Episciences This paper is dedicated to the implementation of a law of mechanical behavior in the finite element software Cast3M using an open source code generator named Mfront. To do so, an elastoplastic behaviour model has been chosen from existing laws in the literature. Following an implicit discretization, a hardware library corresponding to the isotropic and kinematic strain-hardening model is generated using Mfront. The UMAT computer interface is used to build the library in Cast3M. A validation of the approach has been carried out by comparing the numerical results obtained with the generated hardware library and the equivalent pre-existing library in Cast3M. Simulations in the case of a tensile bar and a perforated plate show almost identical results Ce papier est dédié à l’implantation d’une loi de comportement mécanique dans le logiciel éléments finis Cast3M à l’aide d’un générateur de code open source nommé Mfront. Pour ce faire, un modèle de comportement élasto-plastique a été choisi à partir des lois existantes dans la littérature. Suivant une discrétisation implicite, une bibliothèque matérielle correspondant au modèle de CHABOCHE à écrouissage isotrope et cinématique non linéaire est générée grâce à Mfront. L’interface informatique UMAT est utilisée pour construire la bibliothèque dans Cast3M. Une validation de l’approche a été menée en comparant les résultats numériques obtenus entre la bibliothèque matérielle générée et la bibliothèque équivalente préexistante dans Cast3M. Les simulations dans le cas d’une barre en traction et une plaque trouée montrent des résultats quasi identiques

In a light-speed economy of communication, the only thing that moves faster than information is imagination. And in a time when, more than ever before, information is the currency of global politics, economics, conflict, and conquest what better way to critique and crinkle the global-social than to combine the two - information and imagination - into an hilarious mockery of, and a brief incursion into the vistas of the globalitarian order. This is precisely the reflexive and rhetorical pot-pourri that the group 'the Yes Men' (www.theyesmen.org) have formed. Beginning in 2000, the Yes Men describe themselves as a "network of impostors". Basically, the Yes Men (no they're not all men) fool organisations into believing they are representatives of the WTO (World Trade Organisation) and in-turn receive, and accept, invitations to speak (as WTO representatives) at conferences, meetings, seminars, and all manner and locale of corporate pow-wows. At these meetings, the Yes Men deliver their own very special brand of WTO public address. Let's walk through a hypothetical situation. Ashley is organising a conference for a multinational adult entertainment company, at which the management might discuss ways in which it could cut costs from its dildo manufacturing sector by moving production to Indonesia where labour is cheap and tax non-existent (for some), rubber is in abundance, and where the workers hands are slender enough so as to make even the "slimline-tickler" range appear gushingly large in annual report photographs. Ashley decides that a presentation from Supachai Panitchpakdi - head of the WTO body - on the virtues of unrestrained capitalism would be a great way to start the conference, and to build esprit de corps among participants - to summon some good vibrations, if you will. So Ashley jumps on the net. After the obligatory four hours of trying to close the myriad porn site pop-ups that plague internet users of the adult entertainment industry, Ashley comes across the WTO site - or at least what looks like the WTO site - and, via the email link, goes about inviting Supachai Panitchpakdi to speak at the conference. What Ashley doesn't realise is that the site is a mirror site of the actual WTO site. This is not, however, grounds for Ashley's termination because it is only after careful and timely scrutiny that you can tell the difference - and in a hypercapitalist economy who has got time to carefully scrutinize? You see, the Yes Men own the domain name www.gatt.org (GATT [General Agreement on Tariffs and Trade]being the former, not so formalised and globally sanctioned incarnation of the WTO), so in the higgledy-piggeldy cross-referencing infosphere of the internet, and its economy of keywords, unsuspecting WTO fans often find themselves perusing the Yes Men site. The Yes Men are sirens in both senses of the word. They raise alarm to rampant corporatism; and they sing the tunes of corporatism to lure their victims – they signal and seduce. The Yes Men are pull marketers, as opposed to the push tactics of logo based activism, and this is what takes them beyond logoism and its focus on the brand bullies. During the few years the Yes Men have been operating their ingenious rhetorical realignment of the WTO, they have pulled off some of the most golden moments in tactical media’s short history. In May 2002, after accepting an email invitation from conference organisers, the Yes Men hit an accountancy conference in Sydney. In his keynote speech, yes man Andy Bichlbaum announced that as of that day the WTO had decided to "effect a cessation of all operations, to be accomplished over a period of four months, culminating in September". He announced that "the WTO will reintegrate as a new trade body whose charter will be to ensure that trade benefits the poor" (ref). The shocking news hit a surprisingly receptive audience and even sparked debate in the floor of the Canadian Parliament where questions were asked by MP John Duncan about "what impact this will have on our appeals on lumber, agriculture, and other ongoing trade disputes". The Certified Practicing Accountants (CPA) Australia reported that [t]he changes come in response to recent studies which indicate strongly that the current free trade rules and policies have increased poverty, pollution, and inequality, and have eroded democratic principles, with a disproportionatly large negative effect on the poorest countries (CPA: 2002) In another Yes Men assault, this time at a Finnish textiles conference, yes man Hank Hardy Unruh gave a speech (in stead of the then WTO head Mike Moore) arguing that the U.S. civil war (in which slavery became illegal) was a useless waste of time because the system of imported labour (slavery) has been supplanted now by a system of remote labour (sweatshops)- instead of bringing the "labour" to the dildos via ships from Africa, now we can take the dildos to the "labour", or more precisely, the idea of a dildo - or in biblical terms - take the mount'em to Mohammed, Mhemmet, or Ming. Unruh meandered through his speech to the usual complicit audience, happy to accept his bold assertions in the coma-like stride of a conference delegate, that is, until he ripped off his business suit (with help from an accomplice) to reveal a full-body golden leotard replete with a giant golden phallus which he proceeded to inflate with the aid of a small gas canister. He went on to describe to the audience that the suit, dubbed "the management leisure suit", was a new innovation in the remote labour control field. He informed the textiles delegates that located in the end of the phallus was a small video interface through which one could view workers in the Third World and administer, by remote control, electric shocks to those employees not working hard enough. Apparently after the speech only one objection was forwarded and that was from a woman who complained that the phallus device was not appropriate because not only men can oppress workers in the third world. It is from the complicity of their audiences that the Yes Men derive their most virulent critique. They point out that the "aim is to get people to think more seriously about the sort of bullshit they are prepared to swallow, if and when the information comes from a suitably respected authority. By appearing, for example, in the name of the WTO, one could even make out a case for justifying homicide, irrespective of the target audience's training and intellect" (Yes men) Unruh says. And this is the real statement that the Yes Men make, their real-life, real-time theatre hollows-out the signifer of the WTO and injects its own signified to highlight the predominant role of language - rhetoric - in the globalising of the ideas of neo-liberalism. In speaking shit and having people, nay, experts, swallow it comfortably, the Yes Men punctuate that globalisation is as much a movement of ideas across societies as it is a movement of things through societies. It is a movement of ideals - a movement of meanings. Organisations like the WTO propagate these meanings, and propagandise a situation where there is no alternative to initiatives like free trade and the top-down, repressive regime espoused buy neoliberal triumphalists. The Yes Men highlight that the seemingly immutable and inevitable charge of neoliberalism, is in fact simply the dominance of a single way of structuring social life - one dictated by the market. Through their unique brand of semiotic puppetry, the Yes Men show that the project of unelected treaty organisations like the WTO and their push toward the globalisation of neoliberalism is not inevitable, it is not a fait accompli, but rather, that their claims of an inexorable movement toward a neo-liberal capitalism are simply more rhetorical than real. By using the spin and speak of the WTO to suggest ideas like forcing the world's poor to recycle hamburgers to cure world hunger, the Yes Men demonstrate that the power of the WTO lies on the tip of their tongue, and their ability to convince people the world over of the unquestionable legitimacy of that tongue-tip teetering power. But it is that same power that has threatened the future of the Yes Men. In November 2001, the owners of the gatt.org website received a call from the host of its webpage, Verio. The WTO had contacted Verio and asked them to shut down the gatt.org site for copyright violations. But the Yes Men came up with their own response - they developed software that is freely available and which allows the user to mirror any site on the internet easily. Called "Reamweaver", the software allows the user to instantly "funhouse-mirror" anyone's website, copying the real-time "look and feel" but letting the user change any words, images, etc. that they choose. The thought of anyone being able to mimic any site on the internet is perhaps a little scary - especially in terms of e-commerce - imagine that "lizard-tongue belly button tickler" never arriving! Or thinking you had invited a bunch of swingers over to your house via a swingers website, only to find that you'd been duped by a rogue gang of fifteen tax accountants who had come to your house to give you a lecture on the issues associated with the inclusion of pro-forma information in preliminary announcements in East Europe 1955-1958. But seriously, I'm yet to critique the work of the Yes Men. Their brand of protest has come under fire most predictably from the WTO, and least surprisingly from their duped victims. But, really, in an era where the neo-liberal conservative right dominate the high-end operations of sociality, I am reticent to say a bad word about the Yes Men's light, creative, and refreshing style of dissent. I can hear the "free speech" cry coming from those who'd charge the Yes Men with denying their victims the right to freely express their ideas - and I suppose they are correct. But can supra-national institutions like the WTO and their ilk really complain about the Yes Men’s infringement on their rights to a fair communicative playing field when daily they ride rough-shod over the rights of people and the people-defined "rights" of all else with which we share this planet? This is a hazardous junction for the dissent of the Yes Men because it is a point at which personal actions collide head-on with social ethics. The Yes Men’s brand of dissent is a form of direct action, and like direct action, the emphasis is on putting physical bodies between the oppressor and the oppressed – in this case between the subaltern and the supra-national. The Yes Men put their bodies between and within bodies – they penetrate the veneer of the brand to crawl around inside and mess with the mind of the host company body. Messing with anybody’s body is going to be bothersome. But while corporations enjoy the “rights” of embodied citizens, they are spared from the consequences citizens must endure. Take Worldcom’s fraudulent accounting (the biggest in US history) for instance, surely such a monumental deception necessitates more than a USD500 million fine. When will “capital punishment” be introduced to apply to corporations? As in “killing off” the corporation and all its articles of association? Such inconsistencies in the citizenry praxis of corporations paint a pedestrian crossing at the junction where “body” activism meets the ethic (right?) of unequivocal free-speech for all – and when we factor-in crippling policies like structural adjustment, the ethically hazardous junction becomes shadowed by a glorious pedestrian overpass! Where logocentric activism literally concentrates on the apparel – the branded surface - the focus of groups like the Yes Men is on the body beneath – both corporate and corporeal. But are the tactics of the Yes Men enough? Does this step beyond logocentric focused activism wade into the territory of substantive change? Of course the answer is a resounding no. The Yes Men are culture jammers - and culture jamming exists in the realm of ephemera. It asks a question, for a fleeting moment in the grand scheme of struggle, and then fades away. Fetishising the tactics of the Yes Men risks steering dissent into a form of entertainment - much like the entertainmentised politics it opposes. What the Yes Men do is creative and skilful, but it does not express the depth of commitment displayed by those activists working tirelessly on myriad - less-glamorous - campaigns such as the free West Papua movement, and other broader issues of social activism like indigenous rights. If politics is entertainment, then the politics of the Yes Men celebrates the actor while ignoring the hard work of the production team. But having said that, I believe the Yes Men serve an important function in the complex mechanics of dissent. They are but one tactic - they cannot be expected to work with history, they exist in the moment, a transitory trance of reason. And provided the Yes Men continue to use their staged opportunities as platforms to suggest BETTER IDEAS, while also acknowledging the depth and complexity of the subject matter with which they deal, then their brand of protest is valid and effective. The Yes Men ride the cusp of a new style of contemporary social protest, and the more people who likewise use imagination to counter the globalitarian regime and its commodity logic, the better. Through intelligent satire and deft use of communication technologies, the Yes Men lay bare the internal illogic (in terms of human and ecological wellbeing) of the fetishistic charge to cut costs at all costs. Thank-Gatt for the Yes Men, the chastisers of the global eco-social pimps. Works Cited CPA. (2002). World Trade Organisation to Redefine Charter. http://theyesmen.org/tro/cpa.html Yes Men: http://theyesmen.org/ * And thanks to Phil Graham for the “capital punishment” idea. Links http://theyesmen.org/ http://theyesmen.org/tro/cpa.html http://www.gatt.org http://www.theyesmen.org/ Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Pace, John. "The Yes Men" M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0306/05-yesmen.php>. APA Style Pace, J. (2003, Jun 19). The Yes Men. M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0306/05-yesmen.php>

In PilsenTwenty-six Station Road,She climbed to the third floorUp stairs which were all that was leftOf the whole house,She opened her doorFull on to the sky,Stood gaping over the edge.For this was the placeThe world ended.Thenshe locked up carefullylest someone stealSiriusor Aldebaranfrom her kitchen,went back downstairsand settled herselfto waitfor the house to rise againand for her husband to rise from the ashesand for her children’s hands and feet to be stuck back in placeIn the morning they found herstill as stone, sparrows pecking her hands.Five Minutes after the Air Raidby Miroslav Holub(Calder 287) Holding Still Detonation. Affect. During the Second World War, London and other European cities were subjected to the terrors of aerial bombardment, rendered through nightmarish anticipations of the bomber (Gollin 7) and the material storm of the real air-raid. The fall of bombs plagued cities and their citizens with the terrible rain of explosives and incendiary weapons. A volatile landscape was formed as the urban environment was ‘unmade’ and urged into violent motion. Flying projectiles of shrapnel, debris and people; avalanches of collapsing factories and houses; the inhale and exhale of compressed air and firestorms; the scream of the explosion. All these composed an incredibly fluid urban traumatic, as atmospheres fell over the cities that was thick with smoke, dust, and ventilated only by terror (see for instance Sebald 10 and Mendieta’s 3 recent commentary). Vast craters were imprinted onto the charred morphologies of London and Berlin as well as Coventry, Hamburg and Dresden. Just as the punctuations of the bombing saw the psychic as well as the material give way, writers portraying Britain as an ‘volcano island’ (Spaight 5) witnessed eruptive projections – the volleys of the material air-war; the emotional signature of charged and bitter reprisals; pain, anguish and vengeance - counter-strikes of affect. In the midst of all of this molten violence and emotion it seems impossible that a simultaneous sense of quiescence could be at all possible. More than mere physical fixity or geographical stasis, a rather different sort of experience could take place. Preceding, during and following the excessive mobilisation of an air raid, ‘stillness’ was often used to describe certain plateuing stretches of time-space which were slowed and even stopped (Anderson 740). Between the eruptions appeared hollows of calm and even boredom. People’s nervous flinching under the reverberation of high-explosive blasts formed part of what Jordan Crandall might call a ‘bodily-inclination’ position. Slackened and taut feelings condensed around people listening out for the oncoming bomber. People found that they prepared for the dreadful wail of the siren, or relaxed in the aftermath of the attack. In these instances, states of tension and apprehension as well as calm and relief formed though stillness. The peculiar experiences of ‘stillness’ articulated in these events open out, I suggest, distinctive ways-of-being which undo our assumptions of perpetually fluid subjectivities and the primacy of the ‘body in motion’ even within the context of unparalleled movement and uncertainty (see Harrison 423 and also Rose and Wylie 477 for theoretical critique). The sorts of “musics of stillness and silence able to be discovered in a world of movement” (Thrift, Still 50), add to our understandings of the material geographies of war and terror (see for instance Graham 63; Gregory and Pred 3), whilst they gesture towards complex material-affective experiences of bodies and spaces. Stillness in this sense, denotes apprehending and anticipating spaces and events in ways that sees the body enveloped within the movement of the environment around it; bobbing along intensities that course their way through it; positioned towards pasts and futures that make themselves felt, and becoming capable of intense forms of experience and thought. These examples illustrate not a shutting down of the body to an inwardly focused position – albeit composed by complex relations and connections – but bodies finely attuned to their exteriors (see Bissell, Animating 277 and Conradson 33). In this paper I draw from a range of oral and written testimony archived at the Imperial War Museum and the Mass Observation wartime regular reports. Edited publications from these collections were also consulted. Detailing the experience of aerial bombing during the Blitz, particularly on London between September 1940 to May 1941, forms part of a wider project concerning the calculative and affective dimensions of the aeroplane’s relationship with the human body, especially through the spaces it has worked to construct (infrastructures such as airports) and destroy. While appearing extraordinary, the examples I use are actually fairly typical of the patternings of experience and the depth and clarity with which they are told. They could be taken to be representative of the population as a whole or coincidentally similar testimonials. Either way, they are couched within a specific cultural historical context of urgency, threat and unparalleled violence.Anticipations The complex material geographies of an air raid reveal the ecological interdependencies of populations and their often urban environments and metabolisms (Coward 419; Davis 3; Graham 63; Gregory The Colonial 19; Hewitt Place 257). Aerial warfare was an address of populations conceived at the register of their bio-rhythmical and metabolic relationship to their milieu (Adey). The Blitz and the subsequent Allied bombing campaign constituted Churchill’s ‘great experiment’ for governments attempting to assess the damage an air raid could inflict upon a population’s nerves and morale (Brittain 77; Gregory In Another 88). An anxious and uncertain landscape constructed before the war, perpetuated by public officials, commentators and members of parliament, saw background affects (Ngai 5) of urgency creating an atmosphere that pressurised and squeezed the population to prepare for the ‘gathering storm’. Attacks upon the atmosphere itself had been readily predicted in the form of threatening gas attacks ready to poison the medium upon which human and animal life depended (Haldane 111; Sloterdijk 41-57). One of the most talked of moments of the Blitz is not necessarily the action but the times of stillness that preceded it. Before and in-between an air raid stillness appears to describe a state rendered somewhere between the lulls and silences of the action and the warnings and the anticipatory feelings of what might happen. In the awaiting bodies, the materialites of silence could be felt as a kind-of-sound and as an atmospheric sense of imminence. At the onset of the first air-raids sound became a signifier of what was on the way (MO 408). Waiting – as both practice and sensation – imparted considerable inertia that went back and forth through time (Jeffrey 956; Massumi, Parables 3). For Geographer Kenneth Hewitt, sound “told of the coming raiders, the nearness of bombs, the plight of loved ones” (When the 16). The enormous social survey of Mass Observation concluded that “fear seems to be linked above all with noise” (original emphasis). As one report found, “It is the siren or the whistle or the explosion or the drone – these are the things that terrify. Fear seems to come to us most of all through our sense of hearing” (MO 378). Yet the power of the siren came not only from its capacity to propagate sound and to alert, but the warning held in its voice of ‘keeping silent’. “Prefacing in a dire prolepsis the post-apocalyptic event before the event”, as Bishop and Phillips (97) put it, the stillness of silence was incredibly virtual in its affects, disclosing - in its lack of life – the lives that would be later taken. Devastation was expected and rehearsed by civilians. Stillness formed a space and body ready to spring into movement – an ‘imminent mobility’ as John Armitage (204) has described it. Perched on the edge of devastation, space-times were felt through a sense of impending doom. Fatalistic yet composed expectations of a bomb heading straight down pervaded the thoughts and feelings of shelter dwellers (MO 253; MO 217). Waves of sound disrupted fragile tempers as they passed through the waiting bodies in the physical language of tensed muscles and gritted teeth (Gaskin 36). Silence helped form bodies inclined-to-attention, particularly sensitive to aural disturbances and vibrations from all around. Walls, floors and objects carried an urban bass-line of warning (Goodman). Stillness was forged through a body readied in advance of the violence these materialities signified. A calm and composed body was not necessarily an immobile body. Civilians who had prepared for the attacks were ready to snap into action - to dutifully wear their gas-mask or escape to shelter. ‘Backgrounds of expectation’ (Thrift, Still 36) were forged through non-too-subtle procedural and sequential movements which opened-out new modes of thinking and feeling. Folding one’s clothes and placing them on the dresser in-readiness; pillows and sheets prepared for a spell in the shelter, these were some of many orderly examples (IWM 14595). In the event of a gas attack air raid precautions instructions advised how to put on a gas mask (ARPD 90-92),i) Hold the breath. ii) Remove headgear and place between the knees. iii) Lift the flap of the haversack [ …] iv) Bring the face-piece towards the face’[…](v) Breathe out and continue to breathe in a normal manner The rational technologies of drill, dressage and operational research enabled poise in the face of an eventual air-raid. Through this ‘logistical-life’ (Reid 17), thought was directed towards simple tasks by minutely described instructions. Stilled LifeThe end of stillness was usually marked by a reactionary ‘flinch’, ‘start’ or ‘jump’. Such reactionary ‘urgent analogs’ (Ngai 94; Tomkins 96) often occurred as a response to sounds and movements that merely broke the tension rather than accurately mimicking an air raid. These atmospheres were brittle and easily disrupted. Cars back-firing and changing gear were often complained about (MO 371), just as bringing people out of the quiescence of sleep was a common effect of air-raids (Kraftl and Horton 509). Disorientation was usually fostered in this process while people found it very difficult to carry out the most simple of tasks. Putting one’s clothes on or even making their way out of the bedroom door became enormously problematic. Sirens awoke a ‘conditioned reflex’ to take cover (MO 364). Long periods of sleep deprivation brought on considerable fatigue and anxiety. ‘Sleep we Must’ wrote journalist Ritchie Calder (252) noticing the invigorating powers of sleep for both urban morale and the bare existence of survival. For other more traumatized members of the population, psychological studies found that the sustained concentration of shelling caused what was named ‘apathy-retreat’ (Harrisson, Living 65). This extreme form of acquiescence saw especially susceptible and vulnerable civilians suffer an overwhelming urge to sleep and to be cared-for ‘as if chronically ill’ (Janis 90). A class and racial politics of quiescent affect was enacted as several members of the population were believed far more liable to ‘give way’ to defeat and dangerous emotions (Brittain 77; Committee of Imperial Defence).In other cases it was only once an air-raid had started that sleep could be found (MO 253). The boredom of waiting could gather in its intensity deforming bodies with “the doom of depression” (Anderson 749). The stopped time-spaces in advance of a raid could be soaked with so much tension that the commencement of sirens, vibrations and explosions would allow a person overwhelming relief (MO 253). Quoting from a boy recalling his experiences in Hannover during 1943, Hewitt illustrates:I lie in bed. I am afraid. I strain my ears to hear something but still all is quiet. I hardly dare breathe, as if something horrible is knocking at the door, at the windows. Is it the beating of my heart? ... Suddenly there seems relief, the sirens howl into the night ... (Heimatbund Niedersachsen 1953: 185). (Cited in Hewitt, When 16)Once a state of still was lost getting it back required some effort (Bissell, Comfortable 1697). Cautious of preventing mass panic and public hysteria by allowing the body to erupt outwards into dangerous vectors of mobility, the British government’s schooling in the theories of panicology (Orr 12) and contagious affect (Le Bon 17; Tarde 278; Thrift, Intensities 57; Trotter 140), made air raid precautions (ARP) officers, police and civil defence teams enforce ‘stay put’ and ‘hold firm’ orders to protect the population (Jones et al, Civilian Morale 463, Public Panic 63-64; Thomas 16). Such orders were meant to shield against precisely the kinds of volatile bodies they were trying to compel with their own bombing strategies. Reactions to the Blitz were moralised and racialised. Becoming stilled required self-conscious work by a public anxious not to be seen to ‘panic’. This took the form of self-disciplination. People exhausted considerable energy to ‘settle’ themselves down. It required ‘holding’ themselves still and ‘together’ in order to accomplish this state, and to avoid going the same way as the buildings falling apart around them, as some people observed (MO 408). In Britain a cup of tea was often made as a spontaneous response in the event of the conclusion of a raid (Brown 686). As well as destroying bombing created spaces too – making space for stillness (Conradson 33). Many people found that they could recall their experiences in vivid detail, allocating a significant proportion of their memories to the recollection of the self and an awareness of their surroundings (IWM 19103). In this mode of stillness, contemplation did not turn-inwards but unfolded out towards the environment. The material processual movement of the shell-blast literally evacuated all sound and materials from its centre to leave a vacuum of negative pressure. Diaries and oral testimonies stretch out these millisecond events into discernable times and spaces of sensation, thought and the experience of experience (Massumi, Parables 2). Extraordinarily, survivors mention serene feelings of quiet within the eye of the blast (see Mortimer 239); they had, literally, ‘no time to be frightened’ (Crighton-Miller 6150). A shell explosion could create such intensities of stillness that a sudden and distinctive lessening of the person and world are expressed, constituting ‘stilling-slowing diminishments’ (Anderson 744). As if the blast-vacuum had sucked all the animation from their agency, recollections convey passivity and, paradoxically, a much more heightened and contemplative sense of the moment (Bourke 121; Thrift, Still 41). More lucid accounts describe a multitude of thoughts and an attention to minute detail. Alternatively, the enormous peaking of a waking blast subdued all later activities to relative obsolescence. The hurricane of sounds and air appear to overload into the flatness of an extended and calmed instantaneous present.Then the whistling stopped, then a terrific thump as it hit the ground, and everything seem to expand, then contract with deliberation and stillness seemed to be all around. (As recollected by Bill and Vi Reagan in Gaskin 17)On the other hand, as Schivelbusch (7) shows us in his exploration of defeat, the cessation of war could be met with an outburst of feeling. In these micro-moments a close encounter with death was often experienced with elation, a feeling of peace and well-being drawn through a much more heightened sense of the now (MO 253). These are not pre-formed or contemplative techniques of attunement as Thrift has tracked, but are the consequence of significant trauma and the primal reaction to extreme danger.TracesSusan Griffin’s haunting A Chorus of Stones documents what she describes as a private life of war (1). For Griffin, and as shown in these brief examples, stillness and being-stilled describe a series of diverse experiences endured during aerial bombing. Yet, as Griffin narrates, these are not-so private lives. A common representation of air war can be found in Henry Moore’s tube shelter sketches which convey sleeping tube-dwellers harboured in the London underground during the Blitz. The bodies are represented as much more than individuals being connected by Moore’s wave-like shapes into the turbulent aggregation of a choppy ocean. What we see in Moore’s portrayal and the examples discussed already are experiences with definite relations to both inner and outer worlds. They refer to more-than individuals who bear intimate relations to their outsides and the atmospheric and material environments enveloping and searing through them. Stillness was an unlikely state composed through these circulations just as it was formed as a means of address. It was required in order to apprehend sounds and possible events through techniques of listening or waiting. Alternatively being stilled could refer to pauses between air-strikes and the corresponding breaks of tension in the aftermath of a raid. Stillness was composed through a series of distributed yet interconnecting bodies, feelings, materials and atmospheres oriented towards the future and the past. The ruins of bombed-out building forms stand as traces even today. Just as Massumi (Sensing 16) describes in the context of architecture, the now static remainder of the explosion “envelops in its stillness a deformational field of which it stands as the trace”. The ruined forms left after the attack stand as a “monument” of the passing of the raid to be what it once was – house, factory, shop, restaurant, library - and to become something else. The experience of those ‘from below’ (Hewitt 2) suffering contemporary forms of air-warfare share many parallels with those of the Blitz. Air power continues to target, apparently more precisely, the affective tones of the body. Accessed by kinetic and non-kinetic forces, the signs of air-war are generated by the shelling of Kosovo, ‘shock and awe’ in Iraq, air-strikes in Afghanistan and by the simulated air-raids of IDF aircraft producing sonic-booms over sleeping Palestinian civilians, now becoming far more real as I write in the final days of 2008. Achieving stillness in the wake of aerial trauma remains, even now, a way to survive the (private) life of air war. AcknowledgementsI’d like to thank the editors and particularly the referees for such a close reading of the article; time did not permit the attention their suggestions demanded. Grateful acknowledgement is also made to the AHRC whose funding allowed me to research and write this paper. ReferencesAdey, Peter. Aerial Geographies: Mobilities, Bodies and Subjects. Oxford: Wiley-Blackwell, 2010 (forthcoming). 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This article proposes that the growing popularity of reality television in the southernmost state of India, Kerala – disseminated locally and throughout the Indian diaspora – is not the product of an innocuous nostalgia for a fast-disappearing regional identity but rather a spectacular example of an emergent ideology that displaces cultural memory, collective identity, and secular nationalism with new, globalised forms of public sentiment. Further, it is arguable that this g/local media culture also displaces hard-won secular feminist constructions of gender and the contemporary modern “Indian woman.” Shows like Idea Star Singer (hereafter ISS) (Malayalam [the language spoken in Kerala] television’s most popular reality television series), based closely on American Idol, is broadcast worldwide to dozens of nations including the US, the UK, China, Russia, Sri Lanka, and several nations in the Middle East and the discussion that follows attempts both to account for this g/local phenomenon and to problematise it. ISS concentrates on staging the diversity and talent of Malayalee youth and, in particular, their ability to sing ‘pitch-perfect’, by inviting them to perform the vast catalogue of traditional Malayalam songs. However, inasmuch as it is aimed at both a regional and diasporic audience, ISS also allows for a diversity of singing styles displayed through the inclusion of a variety of other songs: some sung in Tamil, some Hindi, and some even English. This leads us to ask a number of questions: in what ways are performers who subscribe to regional or global models of televisual style rewarded or punished? In what ways are performers who exemplify differences in terms of gender, sexuality, religion, class, or ability punished? Further, it is arguable that this show—packaged as the “must-see” spectacle for the Indian diaspora—re-imagines a traditional past and translates it (under the rubric of “reality” television) into a vulgar commodification of both “classical” and “folk” India: an India excised of radical reform, feminists, activists, and any voices of multiplicity clamouring for change. Indeed, it is my contention that, although such shows claim to promote women’s liberation by encouraging women to realise their talents and ambitions, the commodification of the “stars” as televisual celebrities points rather to an anti-feminist imperial agenda of control and domination. Normalising Art: Presenting the Juridical as Natural Following Foucault, we can, indeed, read ISS as an apparatus of “normalisation.” While ISS purports to be “about” music, celebration, and art—an encouragement of art for art’s sake—it nevertheless advocates the practice of teaching as critiqued by Foucault: “the acquisition and knowledge by the very practice of the pedagogical activity and a reciprocal, hierarchised observation” (176), so that self-surveillance is built into the process. What appears on the screen is, in effect, the presentation of a juridically governed body as natural: the capitalist production of art through intense practice, performance, and corrective measures that valorise discipline and, at the end, produce ‘good’ and ‘bad’ subjects. The Foucauldian isomorphism of punishment with obligation, exercise with repetition, and enactment of the law is magnified in the traditional practice of music, especially Carnatic, or the occasional Hindustani refrain that separates those who come out of years of training in the Gury–Shishya mode (teacher–student mode, primarily Hindu and privileged) from those who do not (Muslims, working-class, and perhaps disabled students). In the context of a reality television show sponsored by Idea Cellular Ltd (a phone company with global outposts), the systems of discipline are strictly in line with the capitalist economy. Since this show depends upon the vast back-catalogue of film songs sung by playback singers from the era of big studio film-making, it may be seen to advocate a mimetic rigidity that ossifies artistic production, rather than offering encouragement to a new generation of artists who might wish to take the songs and make them their own. ISS, indeed, compares and differentiates the participants’ talents through an “opaque” system of evaluations which the show presents as transparent, merit-based and “fair”: as Foucault observes, “the perpetual penalty that traverses all points and supervises every instant in the disciplinary institutions compares, differentiates, hierarchizes, homogenizes, excludes. In short, it normalizes” (183). On ISS, this evaluation process (a panel of judges who are renowned singers and composers, along with a rotating guest star, such as an actor) may be seen as a scopophilic institution where training and knowledge are brought together, transforming “the economy of visibility into the exercise of power” (187). The contestants, largely insignificant as individuals but seen together, at times, upon the stage, dancing and singing and performing practised routines, represent a socius constituting the body politic. The judges, enthroned on prominent and lush seats above the young contestants, the studio audience and, in effect, the show’s televised transnational audience, deliver judgements that “normalise” these artists into submissive subjectivity. In fact, despite the incoherence of the average judgement, audiences are so engrossed in the narrative of “marks” (a clear vestige of the education and civilising mission of the colonial subject under British rule) that, even in the glamorous setting of vibrating music, artificial lights, and corporate capital, Indians can still be found disciplining themselves according to the values of the West. Enacting Keraleeyatham for Malayalee Diaspora Ritty Lukose’s study on youth and gender in Kerala frames identity formations under colonialism, nationalism, and capitalism as she teases out ideas of resistance and agency by addressing the complex mediations of consumption or consumptive practices. Lukose reads “consumer culture as a complex site of female participation and constraint, enjoyment and objectification” (917), and finds the young, westernised female as a particular site of consumer agency. According to this theory, the performers on ISS and the show’s MC, Renjini Haridas, embody this body politic. The young performers all dress in the garb of “authentic identity”, sporting saris, pawaadu-blouse, mundum-neertha, salwaar-kameez, lehenga-choli, skirts, pants, and so on. This sartorial diversity is deeply gendered and discursively rich; the men have one of two options: kurta-mundu or some such variation and the pant–shirt combination. The women, especially Renjini (educated at St Theresa’s College in Kochi and former winner of Ms Kerala beauty contest) evoke the MTV DJs of the mid-1990s and affect a pidgin-Malayalam spliced with English: Renjini’s cool “touching” of the contestants and airy gestures remove her from the regional masses; and yet, for Onam (festival of Kerala), she dresses in the traditional cream and gold sari; for Id (high holy day for Muslims), she dresses in some glittery salwaar-kameez with a wrap on her head; and for Christmas, she wears a long dress. This is clearly meant to show her ability to embody different socio-religious spheres simultaneously. Yet, both she and all the young female contestants speak proudly about their authentic Kerala identity. Ritty Lukose spells this out as “Keraleeyatham.” In the vein of beauty pageants, and the first-world practice of indoctrinating all bodies into one model of beauty, the youngsters engage in exuberant performances yet, once their act is over, revert back to the coy, submissive docility that is the face of the student in the traditional educational apparatus. Both left-wing feminists and BJP activists write their ballads on the surface of women’s bodies; however, in enacting the chethu or, to be more accurate, “ash-push” (colloquialism akin to “hip”) lifestyle advocated by the show (interrupted at least half a dozen times by lengthy sequences of commercials for jewellery, clothing, toilet cleaners, nutritious chocolate bars, hair oil, and home products), the participants in this show become the unwitting sites of a large number of competing ideologies. Lukose observes the remarkable development from the peasant labor-centered Kerala of the 1970s to today’s simulacrum: “Keraleeyatham.” When discussing the beauty contests staged in Kerala in the 1990s, she discovers (through analysis of the dress and Sanskrit-centred questions) that: “Miss Kerala must be a naden pennu [a girl of the native/rural land] in her dress, comportment, and knowledge. Written onto the female bodies of a proliferation of Miss Keralas, the nadu, locality itself, becomes transportable and transposable” (929). Lukose observes that these women have room to enact their passions and artistry only within the metadiegetic space of the “song and dance” spectacle; once they leave it, they return to a modest, Kerala-gendered space in which the young female performers are quiet to the point of inarticulate, stuttering silence (930). However, while Lukose’s term, Keraleeyatham, is useful as a sociological compass, I contend that it has even more complex connotations. Its ethos of “Nair-ism” (Nayar was the dominant caste identity in Kerala), which could have been a site of resistance and identity formation, instead becomes a site of nationalist, regional linguistic supremacy arising out of Hindu imaginary. Second, this ideology could not have been developed in the era of pre-globalised state-run television but now, in the wake of globalisation and satellite television, we see this spectacle of “discipline and punish” enacted on the world stage. Thus, although I do see a possibility for a more positive Keraleeyatham that is organic, inclusive, and radical, for the moment we have a hegemonic, exclusive, and hierarchical statist approach to regional identity that needs to be re-evaluated. Articulating the Authentic via the Simulacrum Welcome to the Malayalee matrix. Jean Baudrillard’s simulacrum is our entry point into visualising the code of reality television. In a state noted for its distinctly left-leaning politics and Communist Party history which underwent radical reversal in the 1990s, the political front in Kerala is still dominated by the LDF (Left Democratic Front), and resistance to the state is an institutionalised and satirised daily event, as marked by the marchers who gather and stop traffic at Palayam in the capital city daily at noon. Issues of poverty and corporate disenfranchisement plague the farming and fishing communities while people suffer transportation tragedies, failures of road development and ferry upkeep on a daily basis. Writers and activists rail against imminent aerial bombing of Maoists insurgent groups, reading in such statist violence repression of the Adivasi (indigenous) peoples scattered across many states of eastern and southern India. Alongside energy and ration supply issues, politics light up the average Keralaite, and yet the most popular “reality” television show reflects none of it. Other than paying faux multicultural tribute to all the festivals that come and go (such as Id, Diwaali, Christmas, and Kerala Piravi [Kerala Day on 1 November]), mainly through Renjini’s dress and chatter, ISS does all it can to remove itself from the turmoil of the everyday. Much in the same way that Bollywood cinema has allowed the masses to escape the oppressions of “the everyday,” reality television promises speculative pleasure produced on the backs of young performers who do not even have to be paid for their labour. Unlike Malayalam cinema’s penchant for hard-hitting politics and narratives of unaccounted for, everyday lives in neo-realist style, today’s reality television—with its excessive sound and light effects, glittering stages and bejewelled participants, repeat zooms, frontal shots, and artificial enhancements—exploits the paradox of hyper-authenticity (Rose and Wood 295). In her useful account of America’s top reality show, American Idol, Katherine Meizel investigates the fascination with the show’s winners and the losers, and the drama of an American “ideal” of diligence and ambition that is seen to be at the heart of the show. She writes, “It is about selling the Dream—regardless of whether it results in success or failure—and about the enactment of ideology that hovers at the edges of any discourse about American morality. It is the potential of great ambition, rather than of great talent, that drives these hopefuls and inspires their fans” (486). In enacting the global via the site of the local (Malayalam and Tamil songs primarily), ISS assumes the mantle of Americanism through the plain-spoken, direct commentaries of the singers who, like their US counterparts, routinely tell us how all of it has changed their lives. In other words, this retrospective meta-narrative becomes more important than the show itself. True to Baudrillard’s theory, ISS blurs the line between actual need and the “need” fabricated by the media and multinational corporations like Idea Cellular and Confident Group (which builds luxury homes, primarily for the new bourgeoisie and nostalgic “returnees” from the diaspora). The “New Kerala” is marked, for the locals, by extravagant (mostly unoccupied) constructions of photogenic homes in garish colours, located in the middle of chaos: the traditional nattumparathu (countryside) wooden homes, and traffic congestion. The homes, promised at the end of these shows, have a “value” based on the hyper-real economy of the show rather than an actual utility value. Yet those who move from the “old” world to the “new” do not always fare well. In local papers, the young artists are often criticised for their new-found haughtiness and disinclination to visit ill relatives in hospital: a veritable sin in a culture that places the nadu and kin above all narratives of progress. In other words, nothing quite adds up: the language and ideologies of the show, espoused most succinctly by its inarticulate host, is a language that obscures its distance from reality. ISS maps onto its audience the emblematic difference between “citizen” and “population”. Through the chaotic, state-sanctioned paralegal devices that allow the slum-dwellers and other property-less people to dwell in the cities, the voices of the labourers (such as the unions) have been silenced. It is a nation ever more geographically divided between the middle-classes which retreat into their gated neighbourhoods, and the shanty-town denizens who are represented by the rising class of religio-fundamentalist leaders. While the poor vote in the Hindu hegemony, the middle classes text in their votes to reality shows like ISS. Partha Chatterjee speaks of the “new segregated and exclusive spaces for the managerial and technocratic elite” (143) which is obsessed by media images, international travel, suburbanisation, and high technology. I wish to add to this list the artificially created community of ISS performers and stars; these are, indeed, the virtual and global extension of Chatterjee’s exclusive, elite communities, decrying the new bourgeois order of Indian urbanity, repackaged as Malayalee, moneyed, and Nayar. Meanwhile, the Hindu Right flexes its muscle under the show’s glittery surface: neither menacing nor fundamentalist, it is now “hip” to be Hindu. Thus while, on the surface, ISS operates according to the cliché, musicinu mathamilla (“music has no religion”), I would contend that it perpetuates a colonising space of Hindu-nationalist hegemony which standardises music appreciation, flattens music performance into an “art” developed solely to serve commercial cinema, and produces a dialectic of Keraleeyatham that erases the multiplicities of its “real.” This ideology, meanwhile, colonises from within. The public performance plays out in the private sphere where the show is consumed; at the same time, the private is inserted into the public with SMS calls that ultimately help seal the juridicality of the show and give the impression of “democracy.” Like the many networks that bring the sentiments of melody and melancholy to our dinner table, I would like to offer you this alternative account of ISS as part of a bid for a more vociferous, and critical, engagement with reality television and its modes of production. Somehow we need to find a way to savour, once again, the non-mimetic aspects of art and to salvage our darkness from the glitter of the “normalising” popular media. References Baudrillard, Jean. The Mirror of Production. Trans. Mark Poster. New York: Telos, 1975. ———. Selected Writings. Ed. Mark Poster. California: Stanford UP, 1988. Chatterjee, Partha. The Politics of the Governed: Reflections on Popular Politics in Most of the World. Delhi: Permanent Black, 2004. Foucault, Michel. Discipline and Punish: The Birth of the Prison. Trans. Alan Sheridan. New York: Vintage, 1995. Lukose, Ritty. “Consuming Globalization: Youth and Gender in Kerala, India.” Journal of Social History 38.4 (Summer 2005): 915-35. Meizel, Katherine. “Making the Dream a Reality (Show): The Celebration of Failure in American Idol.” Popular Music and Society 32.4 (Oct. 2009): 475-88. Rose, Randall L., and Stacy L. Wood. “Paradox and the Consumption of Authenticity through Reality Television.” Journal of Consumer Research 32 (Sep. 2005): 284-96.