Thèses : « Value coffee chain analysis »

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Vecchiato, Silvia. « Value coffee chain anlysis e convention theory, applicazioni nel minas gerais : il terroir nello sviluppo strategico caffeicolo ». Doctoral thesis, Università degli studi di Trieste, 2008. http://hdl.handle.net/10077/2703.

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2006/2007
Questa tesi indaga, sotto il riferimento teorico della Value Chain Analysis e della Teoria delle Convenzioni, i dispositivi di qualificazione di prodotto e le corrispondenti forme di coordinamento che gli attori del contesto produttivo caffeicolo brasiliano e del Minas Gerais hanno, nel corso della storia, adottato come strategia di sopravvivenza prima e, in seguito, di crescita. In questa analisi, particolare rilevanza viene data allo spazio e al ruolo della referenza territoriale, quale dispositivo di qualificazione del prodotto caffè e strategia di sviluppo nella storia caffeicola brasiliana. Il fine ultimo è di analizzarne una sua specifica dimensione, quella del terroir, presentandone concetti, definizioni, e mettendo in luce, in via descrittiva, possibili approcci per la sua caratterizzazione pedologico - spaziale. Chiude un’indagine conoscitiva di caratterizzazione climatico – produttiva del terroir di una zona rinomata per la produzione caffeicola del Minas Gerais.
XIX Ciclo
1979

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Onyas, Winfred Ikiring. « Performing product trajectories and overlapping markets : an analysis of coffee global value chains ». Thesis, Lancaster University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.657627.

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This research presents an original contribution to knowledge illuminating how overlapping product trajectories and markets co-evolve, mutually influencing each other. By so doing, this study sheds light on how markets define, interrupt and divert product trajectories, with product trajectories holding together markets, connecting goods, agencies and practices enacted at different points in the trajectory. Putting forward an Exchange Networks model, this research extends the notion of market framing (Callon, 1999) to analyse overlapping markets, examining how market agencies compete to define exchange objects and enrol suppliers into their market actor-networks. This analysis importantly draws attention the shifting exchange networks connecting buyers, suppliers and exchange objects, revealing how agential practices shape and sustain overlapping markets. Analysing 'global value chains' as an example of a product trajectory, this research reports on the findings of an ethnographic study of the global coffee trajectory originating from the Good African Company market in Uganda - a Southern-led differentiated coffee market existing alongside the mainstream coffee market. The empirical data gathered captures the everyday practices of agencies shaping these two competing markets at the farmer - buyer segment of their coffee trajectories. This study therefore addresses an empirical gap in the Global Value Chain and commodity studies literature, providing a detailed analysis of how a Southern-led differentiated coffee market existing alongside the mainstream market is performed. In so doing, this research uncovers the particularities largely obscured in the structures, . systems and flows portrayed in Global Value Chain studies, addressing the reductionism assumed in the approach. An actor-network frame of reference developed in this thesis draws attention to the entrepreneurial capacity of semi-illiterate farmers and the unevenly distributed value along the coffee global value chain. These represent pertinent issues of interest to international development agencies, policy makers and NGOs in designing markets for, and channelling support to, developing countries.

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Aithal, Anand T. « Coffee value chains and farming systems in East Africa : an analysis of efficiencies and incoming generation ». Toulouse 2, 2011. http://www.theses.fr/2011TOU20011.

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The Objective of this research is to find out how the smallholder coffee farmers in East Africa are affected by the global coffee value chain within which they function. The study was carried out on 4 sites in 3 countries. The research looks at the efficiency of the coffee value chains in terms of transfer of price and reward for good quality coffee, and investigates how the coffee value chain affects the choice and income levels of the coffee farmers. The three countries followed different local value chains and price transfer mechanisms. In Uganda, it was the liberalized open market system where the transfer of ownership of coffee happened at the farm-gate. In Kenya, the value chain was organized around an auction which rewarded good quality coffee while its ownership was still with the farmer. In Rwanda, there was government control on price and farmers were either able to sell their coffee directly at the farm gate or through cooperatives they were members of. Kenyan coffee auction system was best designed to reward quality, but the length of the value chain was so long and controlled that the farmers within this system made a loss from coffee. The system in which farmers made profits from coffee was found to be in the open market system in Uganda, where price was set based on negotiations at the farm gate. This was also because the cost of production was lower on this site as compared to the other sites. This led us to form a minimum price for coffee which would ensure that farmers would make at least some profits from growing coffee. Coffee though is not enough for farmers to survive. Farmers diversify their income portfolios by planting different crops. The efficiency of this strategy though is based on land sizes. It was found that farmers with larger land sizes have greater returns on investment than farmers with smaller land sizes. This means that the future of coffee and farming as a viable and profitable enterprise depends on the ability of farmers to aggregate land sizes, not further sub divide land as is the current trend. The research proposes a system of production that would use the existing coffee value chains in a way that would be beneficial for farmers. This is based on the fact that unit of global trade in coffee is actually a container of coffee, not a kilo. This means that if farmers are organized around producing a container of coffee, the production unit becomes a group of farmers of around 200 in number, based on the calculated yield per tree across the different sites. Given that currently farmers act as individual production units (like in Uganda and Rwanda) or in big groups of a few thousand farmers (like in Kenya); a bit of reorganization might be required to ensure that farmers continue to grow coffee and make profits from it
L'objectif de la recherche est d'analyser comment les petits producteurs de café d'Afrique de l'Est sont influencés par l'ensemble de la filière. L'étude a été menée sur quatre sites dans trois pays. La recherche s'intéresse à l'efficacité de la filière en termes de coûts de transactions et de transmission des prix ainsi que de paiement de la qualité. Elle étudie comment la filière affecte les choix et les niveaux de revenu des fermiers. Les trois pays ont des structures de filières et des mécanismes de transfert des prix différents. En Ouganda, c'est un système de marché libéralisé ouvert où le transfert de propriété du café s'opère bord champ. Au Kenya, la chaîne de valeur est organisée autour d'un système d'enchères qui valorise le café de bonne qualité dont la propriété reste dans les mains du fermier. Au Rwanda, il y a un contrôle gouvernemental sur les prix et les producteurs ont la possibilité soir de vendre leur café directement à la ferme soit par l'intermédiaire de coopératives dont ils sont membres. Le système kenyan d'enchères est le mieux placé pour payer la qualité, mais la longueur de la filière est si longue et si contrôlée que les fermiers perdent de l'argent sur leur café. Le système le plus profitable est celui d'Ouganda, où les prix sont basés sur la négociation à la ferme ; aussi parce que le coût de production est plus bas que sur les autres sites. Le café ne suffit pas aux fermiers pour survivre. Les producteurs diversifient leurs revenus en plantant d'autres cultures. L'efficacité de cette stratégie est fonction de la taille du foncier. Les fermiers ayant de nombreuses terres ont un rapport sur investissement plus important que ceux qui ont peu de terres et des parcelles de petite taille. Cela signifie que l'avenir du café en tant qu'entreprise viable et profitable dépend de la capacité des fermiers à agréger des terres et non à les subdiviser comme dans la tendance actuelle. La recherche propose un système de production qui s'appuierait sur les filières existantes selon un mode qui serait bénéfique aux fermiers. Il est fondé sur le fait que l'unité de transaction du café soit un conteneur et non un kilo. Cela signifie que si les fermiers sont organisés pour produire un conteneur de café, l'unité de production devient, sur la base du rendement par arbre dans les différents sites, un groupe de fermiers d'environ 200 producteurs. Étant donné qu'actuellement les fermiers agissent en tant qu'unité individuelle de production (comme en Ouganda ou au Rwanda) ou en grands groupes de quelques milliers de fermiers (comme au Kenya), une certaine réorganisation est requise pour assurer la pérennité de la production et des profits réalisés

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García-Cardona, Julián. « Value-added initiatives : distributional impacts on the global value chain for Colombia's coffee ». Thesis, University of Sussex, 2016. http://sro.sussex.ac.uk/id/eprint/65090/.

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This thesis discusses whether participation in two voluntary sustainability standards (VSS) has improved the capacity of coffee producers to upgrade, and the extent to which it has brought economic benefits and reduced their exposure to risk and vulnerability. These debates are addressed using the Global Value Chain (GVC) perspective, including recent contributions that integrate poverty considerations, to assess the implications for coffee growers of participating in the specialty coffee value chain. In this analysis, particular emphasis is given to differences according to farm size. The study focuses on the Nespresso AAA Sustainable QualityTM programme and Fairtrade certification in Colombia, comparing the two treatment groups with a control sample of similar conventional producers. In addition to this, a comparison between two groups of AAA producers was carried out. The data comes from three rounds of surveys and two periods of field work. To assess differences over time and construct a robust counterfactual this thesis combines Propensity Score Matching (PSM) with the difference-in-difference (DID) analytic approach. VSS initiatives have been promoted as a way of improving the livelihoods of small producers, with extensive implementation in coffee production. The analysis shows that interventions to facilitate upgrading and support the involvement of producers in VSS do not produce consistent improvements over time for most of the indicators analysed. Therefore, the potential of VSS to generate significant improvements in livelihoods for certified producers, could take both a longer time and require greater institutional efforts to build capacities. This finding needs to be considered in light of strong institutional support for all coffee producers in Colombia, which could offset the impact of VSS support. In terms of livelihood-related variables, the analysis shows that participating producers became more dependent on coffee revenues (as there was no significant expansion of cash production), reduced their share of haired labour during the period of study and paid these workers less than the minimum wage. These trends are similar to those of the conventional producers, since the analysis did not find significant differences over time. The outcomes of the analysis by farm size draws a bleak picture for smallholders below one hectare. The main conclusion that can be drawn from the evidence is that the farm size constrained both the potential upgrading opportunities from VSS and their chances of gaining sustainable incomes. The political economy effects of these disappointing results, both for certified producers and producers thinking about certification, must be analysed carefully, as growers' expectations of improving their economic and social viability through the adoption VSS are lower than expected. As such, VSS initiatives cannot be the only strategy for helping very small coffee producers to overcome the structural restrictions and limitations they have faced for decades.

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Rusinga, Nectar. « Value chain analysis along the petroleum supply chain ». Master's thesis, University of Cape Town, 2010. http://hdl.handle.net/11427/10839.

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Includes abstract.
Includes bibliographical references (leaves 86-91).
The wide range of the petroleum industry's products as well as the varied value of these products coupled with the global nature of the petroleum industry presents both challenges and opportunities within the petroleum supply chain. It is along this supply chain that challenges for creating value for the customer exist as well the opportunities for reaching this goal. Value chain analysis methodology has been hailed as being capable to lend itself to process improvement challenges faced along supply chains. To achieve this objective, a case study method was used to collect and analyse data. This dissertation identifies and follows one of the supply chains of a petroleum company operating in South Africa to investigate how value chain analysis can be implemented along its supply chain.

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Hartatri, Diany. « Indonesia value chain structures and smallholders' livelihoods : a case study of specialty coffee development interventions ». Thesis, The University of Sydney, 2014. http://hdl.handle.net/2123/13147.

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Coffee has long been one of the most important traded commodities in the world. The key moment of coffee trade liberalisation occurred in 1989, when the economic clauses of the International Coffee Agreements (ICAs) were annulled. The demise of the ICAs led to the widespread restructuring of the global coffee industry and led to decreased prices in the short-term. This low price occurred at the same time as increasing global markets for differentiated products, such as organic, fair trade and single-origin coffees. The increasing globalisation of the coffee industry since 1989 has increased smallholders’ opportunity to access to the global market and to improve their income and livelihood, but there have also been several challenges. In an attempt to address these challenges, various development actors have initiated a range of development interventions that are referred to in this thesis as Value Chain Interventions (VCIs). This thesis focuses on the case of the Indonesian specialty coffee sector to understand the impacts of VCIs on smallholder livelihoods. It aims to generate insights related to a development strategy model that has been developed by the Government of Indonesia (GoI) and the Indonesian Coffee and Cocoa Research Institute (ICCRI) over the last decade. The implementation of the VCIs, through farm-level industrialisation, has brought several benefits including a higher farm-gate price, higher incomes, buyer certainty, and more opportunities for accessing knowledge and finance. This study argues that the role of buyers in supporting smallholder farmers has been critical in regards to improve access to the global coffee market, and presents evidence that buyers have improved farmers’ knowledge and skills in the sphere of coffee processing and quality control. Coffee, however, is only part of diversified household livelihood strategies, and as a result, VCIs have not always significantly impacted upon the livelihoods of most of the enrolled smallholders.

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VENKATESH, UMA DEVI. « QUALITATIVE ANALYSIS OF VALUE GRID MODEL : DEVELOPING VALUE GRID MODEL FOR IKEA FROM VALUE CHAIN ANALYSIS ». Thesis, Högskolan i Halmstad, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33525.

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Donovan, Jason A. « Value chain development for addressing rural poverty : asset building by smallholder coffee producers and cooperatives in Nicaragua ». Thesis, SOAS, University of London, 2011. http://eprints.soas.ac.uk/12762/.

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Imami, Drini <1978&gt. « Analysis of agrifood value chain actors' choices in Albania ». Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amsdottorato.unibo.it/3790/1/Imami_Drini_tesi.pdf.

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Imami, Drini <1978&gt. « Analysis of agrifood value chain actors' choices in Albania ». Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amsdottorato.unibo.it/3790/.

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Corica, Steven. « Supply chain collection model development and feasibility analysis of coffee grind resource for biofuel production ». Thesis, Corica, Steven (2016) Supply chain collection model development and feasibility analysis of coffee grind resource for biofuel production. Honours thesis, Murdoch University, 2016. https://researchrepository.murdoch.edu.au/id/eprint/33937/.

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As the world’s conventional source of energy is predominantly reliant on depleting non-renewable fuel sources; the necessity to introduce a cleaner viable fuel alternative to the market to reduce the dependency of conventional fuel is considered imperative for a sustainable future. An opportunity to utilise the coffee grinds waste as a feedstock for biodiesel production has been considered as an alternative source of energy. The objective of the paper is to evaluate whether or not this opportunity can be considered as a economically viable option. The paper assesses the Internal Rate of Return (IRR) per year pre-tax over the expected lifespan of the project as a quantitative measure for economic feasibility for different production, collection and logistic schemes for major cities within Australia. The available waste coffee residue (WCR) has been calculated using assumption factors to mathematically model the likely collection of the resource for a specific area. A sensitivity analysis has scrutinised the key assumption factors to find the affect that differing independent variables have on the final project outcome. The yields that have been further analysed throughout the paper represent material acquired from M. Haile [1] in which 19.73% of oil is extracted from the WCR and a value of 80.4% conversion to biofuel from the waste coffee oil. The findings of the paper suggest that all Australian cities aside from Sydney, Melbourne and Brisbane can be dismissed as feasible locations for the project due to the operational expenditure for collection of the dispersed resource exceeding potential revenue from the sale of the biofuel and biomass of the remaining WCR. Depending on initial investment and model selection, viable IRR can be expected in Sydney, Melbourne and Brisbane. The feasible IRR values are directly related to the quantity of the resource available within the city offsetting the operational and production expenditure.

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Chen, Lu [Verfasser]. « Quality management, certification and related agricultural organisations along the value chain : Empirical study about Fairtrade coffee in China / Lu Chen ». Bonn : Universitäts- und Landesbibliothek Bonn, 2015. http://d-nb.info/107726934X/34.

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Albuloushi, Nour M. S. M. J. « Governance configurations : Testing the global value chain framework ». Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/116771/2/Nour%20M%20S%20M%20J_Albuloushi_Thesis.pdf.

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The Global Value Chain Governance Framework is empirically tested in this thesis. The framework has become a highly influential in determining the governance structure of firms. Despite the framework being widely influential and used extensively across industry-specific case research and international development agencies, there has been limited empirical validation of the framework's predictions. Adopting a two-study quantitative methodology and configuration analysis, in this thesis an important foundational advancement is advanced in the application of configuration analysis to test the GVC governance framework. A foundational elaboration of theory is offered by, first, conceptualising the GVC core concepts and, second, executing empirical research as a basis for developing new theoretical insights.

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Hagen, Egil Ragnar. « Development of coffee production in Nepal : analysis of an appropriate supply chain and institutional support for production and export of specialty coffee from Nepal / ». Agder : Faculty of Engineering and Science, Universitetet i Agder, 2008. http://brage.bibsys.no/hia/bitstream/URN:NBN:no-bibsys_brage_9008/1/Hagen.pdf.

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Hassan, Aisha. « Possibilities for Nicaraguan Mangoes : A Value Chain Analysis of Dried Mango ». Thesis, Linnéuniversitetet, Institutionen för samhällsstudier (SS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40676.

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Two months of fieldwork was conducted during the summer of 2014 in Nicaragua, through qualitative interviews the aims was to investigate the Value Chain of dried mango and its potential as an alternative income source for livelihood improvements for households in Manzano Uno, Nicaragua. The idea to investigate dried mango in particular originates from a conversation in the spring of 2012 with Ben Orton, co- founder of local NGO Waves of Hope, who considered the idea after witnessing the huge amounts of ripe mango falling to the ground and rutting away during the peak season in Manzano Uno. The research problem in a bigger context is related to the debate on how developing countries, and rural parts in particular, are often excluded from the benefits that come with a globalized market economy, since they often lack the tools to participate or do so on unfavorable terms. The idea of a Value Chain Analysis is to detect where along the production line value is added to a product from raw to finished good. Income Diversification comes in to the investigation and contributes to the conclusion that it would be favorable for livelihood improvements to households in Manzano Uno to diversify income sources, to create more secure and higher quality income. The value chain analysis is mainly based on information provided by Sol Simple, an organic-fruit drying plant in San Ramon, Nicaragua and is one out of two fruit processing enterprises in the country. They have been growing every year and have positive expectations of the future. Dried fruit and mango in particular seems to have good prospects for future demand as export products and one important addition is the sustainable, organic and Fairtrade markets which all enable higher product prices and thereby enable bigger shares to go back to the local producers. The federal incentives in Nicaragua include focus on the foreign investment to the country and quantity secondary education, which is concluded to not always be quality education. The high share of investments and entrepreneurships from foreigners are explained by the high security profile in the country, fertile lands and the lowest minimum wage in the region.

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Martinsson, Kristina, et Gustav Olsson. « Customer value analysis of mass customization ». Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-780.

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Research show that customer patterns in the textile industry are changing and the degree of personalization of products is getting more important to meet personal needs and preferences. Mass customization is a strategy named to create higher customer value by customizing products through a close interaction during the design and production process, high production flexibility and efficient logistics. The lack of research on the implementation of mass customization strategies and an identified gap between customer expectations and perception (customer value) of these types of products, are the incentives to conduct this research. The thesis has the purpose of identifying the drivers of customer value of mass customized garments and assess the value chain of the company Brohall & Son from a perspective of mass customization as a strategy, and from the results draw conclusions of customer value aligned with the implementation mass customization strategies. In order to perform the research a quantitative approach, doing a customer value analysis through a self-completion questionnaire, was conducted. Attributes of price, quality, fit, service and delivery capacity were investigated to get an understanding of what drives value for the customers. In addition a qualitative method was used, doing interviews with the CEO of Brohall & Son to gain a deeper understanding of their operations and value chain. The results show that quality, fit, delivery capacity and service are the most important attributes of customer value. Price is the least important attribute and also the least correlated/dependent variable to the rest of the attributes, showing a high willingness to pay for the garments. The analysis of the value chain indicates some areas of improvements regarding logistics, design process and production process. Solutions are brought up to get the value chain to get more aligned with the strategies of mass customization.

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Cetin, Hülya, et Valerie Zachee. « Value Creation Process in the Retail Grocery Chain ». Thesis, Jönköping University, Jönköping University, Jönköping University, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9436.

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Introduction: The retail market in the 21^st century will be determined on how quickly and efficiently the retailer can respond to shifts in consumer demands. Due to the physical environment of the store (store value) and the interaction with the consumer (shopping trip value), the local retail store has the advantage of generating this tangible and intangible information. It is then of importance that this information will be transferred towards the retailer, who has the opportunity to use this information and generate it into outputs that can be used as negoitables; this value creation process is an unique success indicator for creating a value network within retail supply chain.

Purpose: The aim of this research is to present an understanding on the value creation process in the grocery retail chain.

Methodology: Having an inductive nature, this thesis tried to bring a new understanding on value creation in grocery retail business, by using hermeneutics as a methodology approach. For empirical study, the qualitative approach was used. Data was collected through open-ended interviews with representatives in grocery retail chains.

Conclusion: The main players in the value network were determined in a grocery retail chain as retailer, local retail store and other stores in the chain; and the suppliers. An intensive value exchange between the retail store and the retailer was found and following that, it was concluded that the retailer converts the value input from the local retail store into tangible and intangible value outputs towards suppliers. Combining the conclusions, the research defines that a value network is existing, but on a very low level. But more to the point, the study shows the importance of value creation by the retail chain, and that creating the possibility to share information about products, in-store experience, consumer knowledge, and consumer requirements is one of the biggest advantage the grocery retail chain has to develop this value network further.

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Du, Plessis J. S. « Addressing diminishing profit margins within the Dutoit Group : a value chain analysis ». Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/97273.

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Thesis (MBA)--Stellenbosch University, 2014.
ENGLISH ABSTRACT: Rapid urbanisation, coupled with growing per capita incomes and a rapid rising middle class, is triggering rapid growth in urban food markets. Despite these opportunities, agriculture in South Africa is confronted with diminishing profit margins due to direct production cost increasing at rates above the revenue generated from agricultural products. This research assignment has aimed to define the attributes of an effective agricultural value chain in South Africa, given the challenges faced. To achieve this goal, the research focus was on the results of an in-depth analysis of the Dutoit Group’s deciduous fruit value chain. To be able to perform a value chain analysis it is of utmost importance to first understand the meaning of the concepts as well as their origin and the evolution of their application. This is achieved through a comprehensive study of literature. Three value chain analysis tools were used for the research. These tools were an industry analysis, value chain maps and benchmarking. Through the literature review the importance and relevance of these three tools were also explored and reasons provided why they can be regarded to be adequate for a proper in-depth analysis. An overview of the Dutoit Group’s history, focusing on the specific key events influencing the evolution of their value chains, is also discussed together with their business philosophy, business model and main accomplishments. This is done to provide context to the environment in which the value chain analysis process was performed. The main focus of the fourth chapter is the application of the three value chain analysis tools on the Dutoit Group’s deciduous fruit value chain, utilising primary and secondary data collected through interviews with specific value chain actors, observations, management information and literature obtained from the public domain. Through the application of the three value chain analysis tools the effectiveness of the Dutoit Group’s deciduous fruit value chain was evaluated, and strengths and weaknesses identified. The research results showed that the Dutoit Group’s internal deciduous fruit value chain has been effective in addressing the risk of diminishing profit margins. In addition the results showed that the key attributes of an effective value chain which are able to address the current challenges are defined as effective integration, strong relationships between value chain actors, high levels of productivity and strong leadership.

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Derbyshire, Kevin. « Analysis of revenue management within Lukhanji Local Municipality : a value chain approach ». Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/19813.

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Thesis (MBA) -- Stellenbosch University, 2007.
ENGLISH ABSTRACT: The study was motivated by the widely reported problem of poor financial management within South African local government and, more specifically, the deteriorating status of revenue management, especially in medium to smaller municipalities. The reasons for the alleged poor financial management are complex and involve issues of management capacity, inappropriate systems, and socio-economic circumstances. It is obvious that a holistic approach will be required to address such a multi-ciimensional problem. This research proposes to suggest solutions to the revenue management problems facing South African municipalities. If this issue is not resolved urgently, local government will impede service delivery rather than improve it. Service delivery is key to the integration of South Africa's first economy into a second economy. The specific objectives of the research are; firstly, to develop a revenue management value chain model specific for municipalities; and, secondly, to conduct an analysis of the Lukhanji Local Municipality's financial status against the value chain model. To attain the objectives of this study existing literature and the scope of the problem must first be examined and understood. It is evident that the prevailing revenue management problem experienced, lie with the local government themselves in terms of their inadequate financial management. These problems have placed Significant pressure on municipalities' cash flows and eroded their financial resources. In turn, this has resulted in questionable sustainability and financial via bility, as the problematic cash position of municipalities has impacted negatively on their capital and maintenance expenditure. One of the greatest challenges facing local government is the collection of revenue raised for services rendered to various consumers. Of the various actions taken by government to address the current crisis situation in municipalities in the short to medium term, national grants to sponsor capital projects and services have been key in Stellenbosch University http://scholar.sun.ac.za iv ensuring that the decrease in municipal expenditure has not been greater, preventing the potentially disastrous consequences. The Municipal Finance Management Act, together with the Municipal Structures Act, Municipal Systems Act; and also the Constitution provide a well -defined financial framework within which local government can function. The research also reviewed all four main revenue sources of local government, namely own revenue {utility fees and property tax}; subsidies through intergovernmental transfers; loans; and private-sector equity. Despite the improvement in intergovernmental transfers, it is important that all municipalities maximise their own revenue, while considering those that cannot afford basic services. The research proposes the following revenue management value chain model, specifically for South African municipalities: Revenue Planning Indigent Management Tanff Setling ~ Metering Billing Customer Database Management Revenue Coliection I) Credit Control Loss Management In the analYSis of the Lukhanji Local Municipality's financial status against the value chain model, it became evident that problems existed in all elements of the value chain. General financial and viability assessments supported the above finding and indicated financial difficulties and serious cash-flow problems. The research present several recommendations regarding the improvement of poor financial management in South African municipalities and the Lukhanji Local Municipality. However, in brief, urgent attention is required in terms of the Lukhanji Local Municipality's cash-flow in the short term, while a performance-driven culture needs to be developed in the long term. Lastly, local government in general, and the Lukhanji Local Municipality specifically, will succeed in improving their revenue management if they harness the collective will and skills of all the stakeholders involved in the provision of services.
AFRIKAANSE OPSOMMING: Die studie spruit voort uit die negatiewe publisiteit oor die probleem van swak finansi~le bestuur in plaaslike regering en, meer spesifiek, die verslegtende stand van inkomstebestuur, veral in mid del slag- tot klein munisipaliteite. Die redes is ingewikkeld en behels probleme met bestuursvermo~, onvanpaste stelsels, 'n kultuur van nie-hetaling, en sosio-ekonomiese omstandighede. 'n Holistiese benadering is ooglopend nadig om die vee/dimensionele probleem op te los. Die doel van die navorsing is om by te dra tot die vind van oplossings vi r die inkomstebestuursprobleme wat munisipaliteite in die gesig staar. Indien die situasie nie dringend omgekeer word nie, bestaan die gevaar dat ons munisipaliteite in bankrotskap gebring kan word , wat beteken dat hulle nie hul grondwetlike verpligting sal kan nakom nie en dat hulle dienslewering sal belemmer en dit verbeter nie. Goeie dienslewering is die sleutel vir die integrasie van Suid Afrika se eerste ekonomie met die tweede ekonomie. Die doelwitte van die navorsing is; eerstens, om 'n spesifieke inkomstebestuurs-waardekettingmodel vir munisipaliteite te ontwikkel; en meedens, om Lukhanji Plaaslike Munisipaliteit se finansiele status teen die model te meet. Om die doelwitte te bereik moet die probleem vestaan word deur bestaande literatuur te bestudeer . Oit is duidelik dat die heersende inkomstebestuurs probleme h§ by die plaaslike regering in terme van hul onvoldoende finansiele bestuur. Die probleme het geweldige druk op munisipaliteite se kontantvloei gesit en sodoende hul hulpbronne gedreineer. Oit het 'n vraagteken geplaas op die volhoubaarheid en finansiele lewensvatbaarheid van munisipaliteite as gevolg van die kontant probleme se negatiewe impak op die kapitale en instandhouding bestedings. Een van die grootste uitdagings waarvoor plaaslike regering te staan kom, is die invordering van inkomste wat gehef word vir dienste wat aan verskeie verbruikers gelewer word . As dit nie vir die Stellenbosch University http://scholar.sun.ac.za vii nation ale tussenregeringsoordragte, vir beide dienslewering en kapitaal projekte was nie, sou munisipaliteite met baie erger probleme gesit het. Die Wet op die Bestuur van Munisipale Finansies, tesame met die Wet op Munisipale Strukture; die Wet op Munisipale Stelsels; asook die Grondwet verskaf 'n goed omskrewe finansif!le raamwerk binne plaaslike regering. Die studie behandel die vier vernaamste inkomstebronne van plaaslike regering, wat eie inkomste (utiliteitsgelde en eiendomsbelasting), subsidies deur tussenregeringsoordragte, lenings en privaatsektor-ekwiteit insluit. Ten spyte van die verbetering van tussenregeringsoordragte vir sommige jurisdiksies, is dit belangrik dat aile munisipaliteite huJ eie inkomste maksimeer, met die fokus op diegene wat wei basiese dienste kan bekostig. Die navorsing doen die volgende inkomstebestuurs-waardekettingmodel spesifiek vir munisipaliteite aan die hand: Inkomstebeplanning Bestuur van hulpbehoe- Tarief· wendes vasstelling C. Metenesing Fakturering Klante- Databasisbestuur Inkomsteinvordering ~ Kredietbeheer Verliesbestuur By die ontleding van die Lukhanji Plaaslike Munisipaliteit se finansiele status teenoor die waardekettingmodel het dit duidel ik geblyk dat probleme in al die elemente van die waardeketting bestaan. Die algemene finansiele ontleding en finansiele lewensvatbaarheidsmodel ondersteun die bostaande bevindinge en toon dat die Munisipaliteit in ernstige finansiele moeilikheid verkeer. Die navorsing sluit verskeie onderling velWante aanbevelings oor die verbetering van swak finansieJe bestuur in Suid Afrikaanse munisipaliteite en die Lukhanji PlaasJike Munisipaliteit in. Die Munisipaliteit se kontantvloei het veral dringende aandag nodig in die korttermyn, terwyl die Munisipaliteit 'n kultuur van prestasiebestuur in the langtermyn moet ontwikkel. Plaaslike regering oor die algemeen en die Lukhanji Plaaslike Munisipaliteit in die besonder sal net in hul inkomstebestuur slaag as hulle die gesamentlike wil en vermof!ns van al die belanghebbendes wat by die verskaffing van dienste betrokke is, kan aanwend.

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Xue, Zhaoyang. « Using value chain analysis to make a choice of international marketing strategy ». [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759399.

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Larsson, Susanna. « The sunflower value chain : a case study in Babati, Tanzania ». Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35572.

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The aim of this bachelor thesis was to investigate how local farmers of sunflower and local processors of sunflower oil in Babati, Tanzania perceive constraints and possibilities to value chain upgrading by conducting a case study. Open-ended interviews were conducted during a period of eight weeks with local sunflower farmers, local sunflower processors and other actors with knowledge of the sunflower value chain. The results from the study show that the main constraints perceived by farmers were lack of capital and incentive to buy new seeds, lack of knowledge of how to re-plant old seeds, their lack of bargaining position and market knowledge which together put restrains on their market access. The main constraints, perceived by local processors, were lack of access to credit, lack of market access with regard to sunflower cakes, a bi-product of sunflower oil production, and a shortage of sunflower seeds on the local market. With regard to the shortage of seeds produced in the area this was discussed further with the respondents as it seems to be connected with actors need for diversification as a form of risk aversion. The main upgrading options as perceived by farmers were value addition by also processing and selling the sunflower oil and different forms of horizontal integration. The main upgrading option perceived by local processors of sunflower oil was an insourcing of the labelling and packaging of sunflower oil which would create access to higher value markets.

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Keivanpour, Samira. « An integrated approach to value chain analysis of end of life aircraft treatment ». Doctoral thesis, Université Laval, 2015. http://hdl.handle.net/20.500.11794/25840.

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Dans cette thèse, on propose une approche holistique pour l’analyse, la modélisation et l’optimisation des performances de la chaîne de valeur pour le traitement des avions en fin de vie (FdV). Les recherches réalisées ont débouché sur onze importantes contributions. Dans la première contribution, on traite du contexte, de la complexité, de la diversité et des défis du recyclage d’avions en FdV. La seconde contribution traite du problème de la prédiction du nombre de retraits d’avions et propose une approche intégrée pour l’estimation de ce nombre de retraits. Le troisième et le quatrième articles visent à identifier les parties prenantes, les valeurs perçues par chaque partenaire et indiquent comment cette valeur peut affecter les décisions au stade de la conception. Les considérations relatives à la conception et à la fabrication ont donné lieu à quatre contributions importantes. La cinquième contribution traite des défis et opportunités pouvant résulter de l’application des concepts de la chaîne logistique verte, pour les manufacturiers d’avions. Dans la sixième contribution, un outil d’aide à la décision a été développé pour choisir la stratégie verte qui optimise les performances globales de de toute la chaîne de valeur en tenant compte des priorités et contraintes de chaque partenaire. Dans la septième contribution, un modèle mathématique est proposé pour analyser le choix stratégique des manufacturiers en réponse aux directives en matière de FdV de produits comme le résultat des interactions des compétiteurs dans le marché. La huitième contribution porte sur les travaux réalisés dans le cadre d’un stage chez le constructeur d’avions, Bombardier. Cette dernière traite de l’apport de « l’analyse du cycle de vie » au stade de la conception d’avions. La neuvième contribution introduit une méthodologie d’analyse de la chaîne de valeur dans un contexte de développement durable. Finalement, les dixième et onzième contributions proposent une approche holistique pour le traitement des avions en FdV en intégrant les concepts du « lean », du développement durable et des contraintes et opportunités inhérentes à la mondialisation des affaires. Un modèle d’optimisation intégrant les modèles d’affaires, les stratégies de désassemblage et les structures du réseau qui influencent l’efficacité, la stabilité et l’agilité du réseau de récupération est proposé. Les données requises pour exploiter le modèle sont indiquées dans l’article. Mots-clés: Fin de vie des avions, analyse de la chaîne de valeurs, développement durable, intervenants.
The number of aircrafts at the end of life (EOL) is continuously increasing. Dealing with retired aircrafts considering the environmental, social and economic impacts is becoming an emerging problem in the aviation industry in near future. This thesis seeks to develop a holistic approach in order to analyze the value chain of EOL aircraft treatment in the context of sustainable development. The performed researches have led to eleven main contributions. In the first contribution, the complexity and diversity of the EOL aircraft recycling including the challenges and problem context are discussed. The second contribution addresses the challenges for estimation of retired aircrafts and proposes an integrated approach for prediction of EOL aircrafts. The third and fourth contributions aim to identify the players involved in EOL recycling context, values perceived by different shareholders and formulate that how such value can affect design decisions. Design stage consideration and manufacture’s issues are discussed and have led to four main contributions. The fifth contribution addresses the opportunities and challenges of applying green supply chain for aircraft manufacturers. In the sixth contribution, a decision tool is developed to aid manufactures in early stage of design for their green strategy choices. In the seventh contribution, a mathematical model is developed in order to analyze the strategic choice of manufacturers in response to EOL directives as the result of the interaction of competitors in the market. An internship project has been also performed in Bombardier and led to the eighth contribution, which addresses life cycle approach and incorporating the sustainability in early stage of design of aircraft. The ninth contribution introduces a methodology for analyzing the value chain in the context of sustainable development. Finally, the tenth and eleventh contributions propose a holistic approach to EOL aircraft treatment considering lean principals, sustainable development, and global business environment. An optimization model is developed to support decision making in both strategic and managerial level. The analytical approaches, decision tools and step by step guidelines proposed in this thesis will aid decision makers to identify appropriate strategies for the EOL aircraft treatment in the sustainable development context. Keywords: End of life aircraft, value chain analysis, sustainable development, stakeholders.

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Antonenko, Yuliya M. « Activity-based value-chain analysis for U.S. college student vacation travelers' hotel room experience ». [Ames, Iowa : Iowa State University], 2006.

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Dean, Ryan S. B. (Ryan G. ). Massachusetts Institute of Technology. « An analysis of the photovoltaic value chain for reviewing solar energy policy in Massachusetts ». Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/45846.

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Thesis (S.B.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 2008.
Includes bibliographical references (leaves 28-29).
We explore the photovoltaic value chain for 1st generation crystalline silicon, 2nd generation thin film and 3rd generation organic/ dye-sensitized PV in an effort to evaluate two levels of policy options intended to create new jobs and develop Massachusetts as a renewable energy hub. The primary option is whether to focus on bringing jobs in manufacturing, R&D or installation to the state. Once the state decides on the type of job or mix of jobs desired, then the state can explore which technology is most likely to accomplish this goal. To evaluate each option we begin with an overview of solar industry in Massachusetts and then break down each generation into processing steps from manufacturing to installation. By defining a value chain for each PV generation, we are able understand which portion of the value chain may be important for developing a renewable energy hub. We find that the state's goals in developing a solar hub need to be more clearly defined before we can select the best policy option. Further research must also detail employment intensity at each value chain step. Once employment intensity and specific state goals are understood, each policy objectives can be reevaluated.
by Ryan Dean.
S.B.

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Simán, Siri Gerardo J. « Analysis of international construction joint ventures between general contractors using the value chain framework ». Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/38162.

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WANG, SHIN-CHIN, et 王信欽. « A Study on the Value of Individual Coffee Shops : An Application of Means-End Chain analysis ». Thesis, 2018. http://ndltd.ncl.edu.tw/handle/auc64q.

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碩士
國立中正大學
企業管理學系碩士在職專班
106
With the growth of coffee drinking population, individual coffee shop sprung up like mushrooms in Tainan city. Most of those shops located in alley or narrow streets due to their funding limitation, which is very different from chained coffee shops located in major roads or department stores with crowded customers. Due to the location is not as competitive as chained coffee shops, individual coffee shops are way behind on Place factor in 4P marketing. At the same time, individual coffee shop has to build its own reputation when business starts, which is quite difficult. This research adopts means-end chain approach as basis, also categorize with content analysis method to draw hierarchy value map (HVM). Using HVM to evaluate individual coffee shop core value for customers, analyze content and follow on marketing strategy, in order to provide coffee shop owners and related suppliers complete customer marketing information to set marketing strategy to meet value of customer, build uniqueness and set market segment. From the result of qualitative research we find that customer favor value from individual coffee shop are: obtain professional coffee knowledge, feel at ease, efficiency, convenience, feel secured, better deal and delight. Value is the ultimate goal when customers go to individual coffee shop, which is hardest to control for owners. Therefore, owners should concentrate on more concrete and easy to build attributes to establish characters of individual coffee shop, in order to increase and attract customers, obtain ultimate value.

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TSENG, SU-CHUAN, et 曾素娟. « The Study of Customer Value for coffee capsules Using Means-End Chain Theory ». Thesis, 2017. http://ndltd.ncl.edu.tw/handle/31018242267483774114.

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碩士
元培醫事科技大學
資訊管理系數位創新管理碩士班
105
There are more and more coffee making products in market to fulfill the increment of domestic coffee requirement. Coffee lovers tend to have their own preference making their own coffee and these preferences can vary from different individual whereas the technique adopted by coffee making machine can decide quality of coffee brewed. With the growing needs to coffee, drinking coffee has become a fashion. This study will focus on identifying customer’s core value for certain attributes based on their thoughts and requirements to the leading model of capsule coffee machine in market. Open-ended questionnaire will be used to collect customer's opinion on capsule coffee machine, find out customer preference, requirements and satisfaction, and identify the connection between customer’s thoughts and personal value. Applying Content analysis to analyze the relativity of attributes－consequences－values to individual end user, and provide manufacturer / distributer reasonable results for future product value design / marketing strategy recommendations and customer purchasing behavior reference.

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Lin, Mei-Ling, et 林美玲. « The Relation Analysis of Coffee Chain Store Image - A Case Study of Starbucks Coffee Shop ». Thesis, 2015. http://ndltd.ncl.edu.tw/handle/7xv8pc.

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碩士
康寧大學
休閒管理研究所
103
In recent years, influenced by foreign cultures, increased national income, and changing lifestyles, coffee drinking has become a leisure activity in daily life. Therefore, with an increase in consumer demand, cafes, a new leisure industry, sprouted one after another. As a result, the art atmosphere, cultural aroma, and store image of stores all affect consumers’ purchase intention. In view of this, the correlation of whether or not Starbucks Coffee stores can find key factors contributing to store image was determined to construct an assessment model. The store image underwent assessment through the Decision Making Trial and Evaluation Laboratory ( DEMATEL) and the assessment results were used as a reference for proposing improvement recommendations and strategies. This issue is worthy of in-depth study. In this study, Starbucks chain supervisors or senior employees in Southern Taiwan (Tainan, Kaohsiung, and Pingtung) were adopted as research participants. Through the questionnaire method, 15 questionnaire copies were distributed, of which 15 copies were recovered, accounting for a recovery rate of 100%. DEMATEL was adopted for data analysis and study. With the “Key factors contributing to the store image of coffee chain stores” as the framework, the structural relationship and correlation scale of three dimensions and 15 criteria were found for discussing the influence of coffee chain store brand image. Findings show that among the store image dimensions, the main influential sources were “ambient factors” and “design factors”, and the final impact source was “social factors”. In particular, the main influential source among the criteria of ambient factors was “lighting is comfortable”, while the final impact sources were “pleasant music” and “enchanting aroma”; the main influential sources of the various criteria under the social factor are: “energetic” and “professional services”; the final impact source is “customer quality”; the main influential source of the various criteria under the design factor is “smooth moving lines”; and the final impact sources are “vivid tone” and “good impression”.

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Liang, Hai-Wei, et 梁海葳. « A Study of Coffee Chain-store Consumer to Store Environment, Perceived Value and Purchase Intention- A Case Study of Starbucks Coffee Shop ». Thesis, 2008. http://ndltd.ncl.edu.tw/handle/21788207833075370384.

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碩士
淡江大學
國際貿易學系國際企業學碩士班
96
Since Starbucks entered the market of Taiwan and raised compatriots drank coffee fashion in 1998, been occupying the leading position all the time in the industry. Until 2006, the new competitor joined and taking “high-quality and low price” as slogan, have a violent impact on market structure. It makes the arrangement of amount of Starbucks coffee branch retreat to the second place for the first time in 2006. In order to make more apparent market district to low price coffee versus Starbucks, this research try to find out what component will construct the perceive value of good and design regression models according to literature for discuss whether store environment through perceive value influence the buying intention and confirm whether the intermediary effect of perceive value exists. And among them, the shop environment factor includes three factors, for social factor, atmosphere factor and factor of design. Meanwhile, analyse whether to have difference of every factor on the characteristic of the demographic parameter or not. According to the result of this research, perceive value is indeed the major reference of the buying intention, social factor, atmosphere factor and factor of design in store environment also make an apparent influence on perceive value, show the store environment can really influence the buying intention through perceive value, have verified the intermediary effect of perceive value. Sex, grade, distributable income and probational state of demography items have apparent difference in every variable with social factor, atmosphere factor, factor of design, perceive value and buying intention.

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Tsai, Shuenn-Ru, et 蔡舜如. « A Study on Store Image, Perceived Value and Buying Intention of Starbucks Coffee Chain-store Consumers ». Thesis, 2008. http://ndltd.ncl.edu.tw/handle/72385187731194985443.

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碩士
淡江大學
管理科學研究所碩士班
96
This study examined how the Starbucks coffee chain-store consumers feels about store image, perceived value and buying intention ,and the influence effects between these three variables. Not only considered the consumption ability are different between university studentents and graduate students, but also Starbucks coffee belongs a high price position of coffee chain-store. Therefore, this study used graduate students community as the survey subjects, took graduate students in every institute of Tamkang University as trial objects. The proceeding of confirmation is used by questionnaire survey. Out of 443 questionnaires sent, 420 valid questionnaires returned, resulting in a valid return rate of 94.8 %. This study’s confirmation used path analysis, and the result are as followed: 1.Store image has positive influence on perceived value. It demonstrates that when Starbucks coffee can give consumers a good feeling about store image, consumers’ measurement about perceived value will also raise. With regard to Starbucks coffee, it can lay stress on consumers’ perception of store image, by emphasize the service, space design, and shop environment. When consumers feels good about store image, consumers will think it’s worth of having consumption in the Starbucks coffee. 2. Perceived value has positive influence on buying intention. It demonstrates that when Starbucks coffee can give consumers a higher perceived values, consumers’ buying intention of Starbucks coffee will also raise. With regard to Starbucks coffee, it can lay stress on consumers’ perception of values, by enhance qualities, let consumers feels happy, strengthen the symbol meanings of coffee store, reduce the behavioral cost and nummary cost. Therefore, consumers is willing to consume merchandises in the Starbucks and recommend Starbucks coffee to others. Besides the two hypotheses mentioned above, this study also posed 20 sub-hypotheses of each component. In all hypotheses, social factor have non-significant difference on symbolism, social factor have non-significant difference on nummary cost, and behavioral cost have non-significant difference on buying intention. All other 17 hypotheses are tenable.

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Chen, Hsiao-Wei, et 陳曉薇. « Analysis on microlgae based CO2 capture value chain ». Thesis, 2013. http://ndltd.ncl.edu.tw/handle/10383137904769854824.

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碩士
國立臺灣科技大學
工業管理系
101
To reduce CO2 emissions from power plants, many electric power companies have long been actively researched on greenhouse gas reduction. Microalgae are able to grow rapidly under stringent growth environments. Thus, the using of CO2 emissions from thermal power generation to cultivate Microalgae has not only solved costs, land space and other problems, but also offering a new direction and opportunities in the development of carbon reduction technology. This main objective of this paper is to facilitate robust strategic decision- making regarding early and future deployment of the microalgae based CO2 capture technology. Based on Michael Porter’s value-chain theory, a chain of activities common to all businesses, and he divided them into primary and support activities, this paper tries to design microalgae based CO2 capture value-chain model. Then through analyzing the value-chain model by SWOT. In the present study, a microalgae based CO2 capture value-chain model is built. It shows the value drivers of microalgae based CO2 capture, which would benefit the economic development greatly. According to the SWOT analysis of microalgae based CO2 capture value-chain model, we can choose the suitable strategy to make decision to increase value. Constructing the microalgae based CO2 capture value chain is a practical problem in the development of microalgae based CO2 capture from power plant. The value chain model will help guide needed investments and the deployment of microalgal based CO2 capture from power plant.

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Lu, C. Y., et 呂宗宜. « Value Chain Analysis Study of Taiwan LED industry ». Thesis, 2011. http://ndltd.ncl.edu.tw/handle/96792065280015142617.

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碩士
長庚大學
企業管理研究所
99
The concept of value chain and value system was put forward by Michael Porter to analyze the link between suppliers, customers and corporate value activity, the related financial target and reward, which to seek the advantage in competition. Light Emitting Diode (LED) is the most important opto-electronics besides TFT LCD in Taiwan. Facing the intense competition among the big factories in Occident, Japan, ect, it’s an important topic in understanding positively the industrial value system and stead supply chain. This research puts emphasis on the description of Taiwan LED industry value chain, which collects finance information of each enterprise inside the circle between 2004 and 2009, and calculates the income, the profit, and each reward on each industry value chain stage. So as to more in-depth understanding to Taiwan LED industry, it provides a reference to business strategy for enterprises. The main conclusions of this study are as follows: (1The capital investment of LED industry concentrates in the LED upper and middle reaches manufacturers, but the constant ratio of gross profit in those seal factory whose earning net amount is closed to upper and middle reaches is over 8%. LED will grow attaching to LED TV (LED backlight) in the future five years. The chance is pretty high that the whole value chain will be lead by LCD industry. If the present upper and middle reaches LED factory and seal factory can not develop new market opportunity in other application domain, the controllability of whole industry will be able to fall to LCD industry which has ability conformity main application terminal marine outfall. (2The technology threshold of LED upper and middle reaches is still high, because of its technology-intensive, those upper and middle led factory who has ability conformity to the seal industry will be helpful to setting price ability in the whole market and the long-term development. Key words：LED；Value Chain；Strategic cost management

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Chen, Li-Chung, et 陳立中. « Industrial Value Chain Analysis of Solar Photovoltaic Industry ». Thesis, 2011. http://ndltd.ncl.edu.tw/handle/08900014381343888894.

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碩士
國立臺灣大學
商學組
99
According to Potor’s value system, the value chain framework is a method for breaking down the chain, from basic raw materials to end-ues customers, into strategically relevant activities in order to understand the behaviors of costs and the sources of differentiation. A firm can enhance its profitability not only by understanding its own value chain, from design to distribution, but also by understanding how the firm’s value activities fit into suppliers’ and costomers’ value chains. And with Shank’s concept of strategic cost management, not only extending the scope to the whole industrial value chain, it also provides a methodology to quantify the economic value created at each stage by identifying the costs, revenues, and assets for each activity. This thesis uses the concept of Porter''s value system and the methodology of Shank''s strategic cost management to analyze the industrial value chain of Solar Photovoltaic industry. In the analysis, we found, As for the scale, the growth rates of revenue and profit in the downstream of Solar Photovoltaic industry is higher than those of upstream. The corresponding growth rate of overall industry is lower than the growth rate of global product demand. As for the analysis of returns, all stages in the industry declined over years. And only Silicon stage performs better than average of the whole industry in the period of Years 2007 to 2010. Downstream performs better than upstream after Year 2009.

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Tseng, Hui Chin, et 曾譓衿. « The Study of the Brand Image, Product Knowledge, Perceived Value, Purchasing Decision, Customer Satisfaction and Customer Loyalty to Coffee Shops in Coffee Chain Market ». Thesis, 2014. http://ndltd.ncl.edu.tw/handle/37729105432283433313.

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碩士
遠東科技大學
行銷與流通管理系碩士班
102
There are so many diverse cafe-styles and a variety of cafe shops has been established in Taiwan. However, how to successfully earn consumers' attractions to purchase the coffee drinks in the highly competitive coffee market is the major goal for the coffee drinks industry. There are so many famous coffee brands in Taiwan, such as Starbucks, Seattle and 85∘C as the nationwide chain coffee brands and Donuts, Shan Dawn and Crown Fancy as the local chain coffee brands. Therefore, there are total 4 chain coffee brands in this study, two are the nationwide chain coffee brands (Starbucks and 85℃) , the other two are the local chain coffee brands (Donuts and Crown Fancy), the aim of this study investigated that whether consumers will be affected by brand image, product knowledge, perceived value , purchasing decision-making , customer satisfaction and customer loyalty. In this study, sample size of 400 copies were analyzed , descriptive analysis, reliability analysis , T-test, regression analysis, correlation analysis, factor analysis, path analysis and structural equation modeling were applied in this research. The results of the study were as follows: (1) the coffee brand is significant effect on the purchasing decision making. (2) the product knowledge is significant influence on the purchasing decision making. (3) the perceived value is positive effect to the purchase decision making. (4) the consumer's purchase decision making is positive to the consumer satisfaction. (5) the customer satisfaction is significant effect on the customer loyalty . (6) the purchase decision making is significant effect on the customer loyalty.

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Lin, Tsai-Yuan, et 林才淵. « Impacts of Brand Image、Product Involvement、Perceived Value on Customer Loyalty- An Example of Coffee Chain Stores ». Thesis, 2015. http://ndltd.ncl.edu.tw/handle/yy32z3.

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碩士
醒吾科技大學
行銷與流通管理系所
103
With the development of coffee drinking habits and the emergence of inexpensive coffee, people are gradually getting used to drinking coffee instead of drinking tea in Taiwan. Although it is obvious that convenience stores has the absolute advantages of convenience and low price for selling coffee, the old brand café still cannot be replaced. The reason is that customers don’t take the convenience and low price as their first choice. Therefore, we can say that there is a great diversity of demands in the market, and thus, brand image may make different influences on customers’ purchasing decisions. For most customers, having a cup of coffee is not only enjoying the coffee, it also means the customers identified with the brand. Thus, brand image and product involvement may make impacts on customers’ perceived value and loyalty. This study examines the effects of brand image, product involvement, and perceived value on customer loyalty, and further investigates the role of product involvement and perceived value. Questionnaires are distributed to the customers of cafes chain stores in the northern Taiwan, and 452 valid samples are collected. The following results are found: 1) the “experience” of brand image, “importance” of product involvement, and “emotional response” of perceived value have a significantly positive effect on both recommendation intention and price tolerance; 2) “reputation” of perceived value has a significantly positive effect on recommendation intention; 3) while brand image has a significantly direct effect on perceived value, it also has an indirect effect on perceived value through the ”sign” of product involvement; and “importance” of product involvement plays a role of indirect effect between brand image and customer loyalty; 4) “experience” of brand image makes influence on customer loyalty through “emotional response” of perceived value. Theoretical and practical implications for managerial considerations are addressed.

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HUANG, CHEN, et 黃琛. « A study of Work Value, Job Training and Job Performance of Employees of the Coffee Chain Stores ». Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5gg9ny.

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碩士
銘傳大學
觀光事業學系碩士班
106
The study explored the relationship of Work Value, Job Training, Job Performance in Coffee Chain Stores. According to questionnaire sample, the questionnaire altogether provided 200, the effective questionnaire was 186. The utilized statistical methods in the study were expert validity analysis, reliability analysis, factor analysis, reliability analysis, descriptive statistics analysis, Analysis of Variance, correlation analysis, and regression analysis and so on. The major findings of the study were as following: Work Value was evidently positive to Job Performance, Job Training was evidently positive to Job Performance. Work Value obviously is not positive moderating effect between Job Performance and Job Training. The employees of coffee chain stores work training most attention is: The work training can be used in the work or not. The employees of coffee chain stores work values most attention is: The employee though this is a good job. The employees of coffee chain stores performance most attention is: Work with other colleagues to maintain good relations of cooperation.

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Hu, Wen-Chung, et 胡文章. « Lean Construction－Value Stream Analysis of Rebar Supply Chain ». Thesis, 2004. http://ndltd.ncl.edu.tw/handle/68306294000688946148.

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碩士
國立中央大學
土木工程學系碩士在職專班
92
The concept of lean construction is based on the lean production was developed by Toyota led by Engineer Ohno. Ohno transferred the common narrow view of productivity of manufacture to the improvement of the throughout configuration of production, consequently, the intension of lean production is the optimum of production system. The supply chain management is the key point of lean construction, to propose an ideal configuration of construction supply chain management will tremendously contribute to construction industry-wide. The research of construction supply chain in domestic almost focus on the view of production or logistics in recent years, but the characteristic of production is different from construction, therefore, the approach of the production can’t be utilized completely in construction. The waste is the acutest problem in construction supply chain because of lacking integration between interfaces. The research content provide a integrated viewpoint of construction supply chain configuration as well as coordination of interfaces, and the criteria of supply chain management in timely metric rule by value stream analysis （VSA） method. The elimination of waste in construction is the purpose of this research.

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Yeh, Kun-yao, et 葉焜耀. « Value chain analysis-take wealth management as the example ». Thesis, 2005. http://ndltd.ncl.edu.tw/handle/98813641892461874697.

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Tzu-Hsin, Hsu, et 許子心. « The Value Chain Analysis of Biopharmaceutical Industry in Taiwan ». Thesis, 2004. http://ndltd.ncl.edu.tw/handle/83525152764499693477.

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碩士
長庚大學
企業管理研究所
92
Biotechnology industry is one of star industries which are approved by almost all the countries in the world. Biopharmaceutical industry is core of the whole biotechnology industry in global development of biotechnology, which has some characteristics that are much different from other industries. The major characteristics which were frequently mentioned in this industry included longer R&D period, complex industrial structure, far-reaching value chain, complicated professional knowledge, huge investment, high risk, strict regulations. Consequently, independent execution and close collaboration were required for R&D to be successful. This research adopts Diamond Model to construct future developments for competitive advantages of biopharmaceutical industry in Taiwan. The model was modified as the research concerned about specific environment and current development of Biotech industry in Taiwan. As a consequence, the thesis integrates the concepts in value chain into current status of Taiwan’s biopharmaceutical industry into future R&D model so as to find solutions for Biotech industry. Biotech companies from different sectors were purposively sampled to study value chain each stage of biopharmaceutical industry in Taiwan. A qualitative interview with open questions was applied to collect information regarding current developments and operation of each selected company, problems encountered for business development, and problems and needs for collaboration among sectors. Data collected from companies, such as Vita genomics, TaiGen biotech, Maywufa enterprise, Phytohealth, and INER, were consolidated into value chain and were constructed a virtual model for Biopharmaceutical industry to be collaborated and integrated as a complete system. The study has come out with several important points. 1) In the part of drug discovery, the companies should normally target at common diseases specific to Asian populations. In doing so, we can get better chance to develop personalized medicine by genomic research and increase the success of clinical trials. 2) In lead compound development process, Taiwan has advantages on both quantity and quality of biologists and chemists involving the works. Companies can also license the patient out to get profits during R&D. 3) Pre-clinical and clinical trial: clinical trial is one of the most outstanding sections that we can expect the milestone value of new drug development. There are many CRO companies, which are doing very well. 4) Manufacturing and Marketing: drug Manufacturing usually outsource to CMO due to the huge cost of constructing a factory. Most Domestic companies focused on Asian market. As a short-term goal, to build up sale channel in Asian medical marketing will be a main target of domestic companies. In fact, biopharmaceutical industry in Taiwan has some shortages in development such as lacks of R&D experience and without grounds of cooperation among industry, government, academia, and research center. In fact, most biotechnology companies in Taiwan usually work alone. From the point of government, an in-depth integration of different sectors into a more focused area of products is required for future development of biotech industry in Taiwan. In accordance, the increasing of cooperation will stabilize, to some extents, on the structure of biopharmaceutical value chain in Taiwan. The findings provide critical information for policy makers, business managers, and researchers for considering Biotech development in the future.

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Lee, Han-Lee, et 李漢力. « Value Chain Analysis of the Textile Industry in Taiwan ». Thesis, 2006. http://ndltd.ncl.edu.tw/handle/21657936766397492740.

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碩士
輔仁大學
織品服裝學系
94
Value chain is the process in which enterprises create values through their products or services, that is, it is a series of “activities that create values” for their customers. This thesis analyzes the value chain composed of the up-, middle- and down-stream textile firms listed on Taiwan Stock Exchange in order to appraise the current status and future prospects of the textile industry. The conclusions and related policy recommendations for future development are as follows: 1. Textile companies were very profitable before 1990s, and as a result, many of them pursued a diversification strategy to digest excess free cash flows. In the absence of the prerequisite expertise, these undisciplined financial investments not only seldom contribute to the overall profit, but become a major cause for persistent net losses. Similarly, their strategic investments in unrelated businesses often turn out to be a continuing drag on operating profits. The end is decreased firm values as reflected in stock prices. If these companies are willing to do away excess financial and diversification investments, their operating asset turnovers can be substantially increased to generate a much higher return on equity. 2. Through value-chain integration, perhaps by means of mergers and acquisitions, the manufacturing processing time can be drastically reduced, resulting in better inventory and receivables turnovers as well as faster response to changes in customer demands. In addition, some redundant selling and administrative expenses can be eliminated, thus, the opportunity to create firm values could be capitalized. 3. The textile industry is not a sunset industry; on the contrary, it is adept in applying the latest advancements and inventions in technology. Its net operation profit is about 5%, no less than the computer assembly industry. Due to the limited scale of operations, firms cannot afford to invest heavily in research and development and have to rely on technology transfers from the government sponsored textile research institutions so as to avoid price competition. Hence, continuing government sponsorship of the industry’s research institutions is crucial to the survival and prospects of the industry. Besides, technology transfers should be made available to overseas factories under the current trend of outward migration in manufacturing facilities. 4. R&D, marketing and production are the three most important functions in any industry. The production phase emphasizes continuing reduction in costs as well as total quality control. This is relatively easy to achieve in terms of the competitive strength of Taiwanese companies. The marketing phase deals with issues of price setting, brand recognition and logistics deployment, it is still in the learning stage for most companies in Taiwan and may not expect to generate near-term operating profits. R&D is a cash-burning activity, but without it, there is no way to achieve product differentiation and hence, no hope to escape price competition. We should begin to stress both ends of the smile curve, then by combining the effects of brand recognition and supply chain integration, textile companies in Taiwan would be able to create values for global customers.

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Tang, Chun-hui, et 唐群惠. « Industrial Value Chain Analysis of IC Industry in Taiwan ». Thesis, 2001. http://ndltd.ncl.edu.tw/handle/17761832934925202597.

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碩士
國立臺灣大學
會計學研究所
89
The value chain concept that Michael Porter suggested focuses on analyzing value activities of companies and possible linkages with its suppliers and customers from the individual business point of view. Later, Shank & Govindarajan offered strategic cost management which put accounting numbers into value chain concept and described the whole industry value chain. They calculated the profit and asset return of each stage of the industry in order to realize the concept of value chain and find where the competitive advantages were. The IC industry of Taiwan is a typical representation of “vertical disintegration“. From IC design, mask shop, manufacturing, packaging, testing to lead frame, the industry stages are intact. Thus, this thesis uses the concepts of Porter’s value system and Shank’s strategic cost management to describe the IC industrial value chain in Taiwan and calculate the revenues, profits, returns of several measurements and their standard deviations. By this analysis, we can have further understanding of the IC industry in Taiwan. Besides, through the analysis of industrial value chain, we can provide company management with supplementary information for making strategic decisions. The conclusions of this thesis are as follows: 1. As for the scale, the IC industry in Taiwan focuses on the manufacturing stage, and the IC design stage follows. The revenue of every stage keeps the trend of enlarging. However, as far as the relative proportion is concerned, the manufacturing stage is in the decreasing and the IC design stage is in the increasing. 2. As for the analysis of returns, the IC design stage is the only stage that its returns are above the average of the whole industry. The manufacturing stage’s returns are about the same with the average of the whole industry. 3. As for the standard deviations of every return, the profitability gap of the companies in IC industrial value chain stages is getting smaller.

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Mai, Chun-Hua, et 買俊華. « Industrial Value Chain Analysis of Telecommunication Industry in Taiwan ». Thesis, 2003. http://ndltd.ncl.edu.tw/handle/66774013318543166896.

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碩士
國立臺灣大學
會計學研究所
91
To create value is the primary mission of a corporation organization. Enterprises by providing products with the value exceed the price, and with the price higher than the cost to be profitable. How to increase the value and decrease the cost is an important task of a corporation organization. There are a series of activities to create value, these activities comprise “value chain”. By value chain analysis and management, companies could accomplish the goal to create value. This thesis uses the concept of Porter’s value system and Shank’s strategic cost management to describe the telecommunications industrial value chain in Taiwan and calculate the revenue, profits, returns of several measurement and their standard deviations. By this analysis, we can have further understanding of the telecommunications industry in Taiwan. Besides, we can find where the unique competitive advantages are. The conclusions of this thesis are as follows: 1.As for the scale, the telecommunications industry in Taiwan focuses on the carriers stage, and the network receiving infrastructure manufacturers stage follows. However, as far as the relative proportion is concerned, the carriers stage is in decline and the network receiving infrastructure manufacturers stage is in increasing. 2.As for the analysis of returns, the carriers stage is the only stage that its returns are above the average of the whole industry. But except for returns of the network receiving infrastructure manufacturers stage keep rising, the returns of the other stages go down since 1990. 3.As for the standard deviations of ever returns, the profitabilities of the value chain stages of telecommunications industry in Taiwan are still different. 4.Generalizing this thesis, the network receiving infrastructure manufacturers stage surpass the other stages. The relative proportion of the network receiving infrastructure manufacturers stage is in increasing, and the returns of the network receiving infrastructure manufacturers stage keep rising. Managers inside the corporations could have penetrating understanding of the business operation, the profitability, and the risk of telecommunications industry of Taiwan by this analysis.

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Chien, Pai-Yi, et 簡百邑. « Global Value Chain Analysis of Bicycle Industry in Taiwan ». Thesis, 1997. http://ndltd.ncl.edu.tw/handle/31661057300139004827.

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碩士
國立臺灣大學
國際企業學系
85
During the proceeding days, as globalization of industries, small and medium companies in Taiwan launched in industries through the competitive advantages of lower labor cost and created the industrial miracles, such as shoe and bicycle industry. But the advantages gradually disappeared as the labor cost went up by the development of economy, the firms in Taiwan couldn''t compete with other firms in the global market.The study tried to suggest the future strategies for bicycle industry in Taiwan. At the beginning, the study analyzed the competitive conditions of global bicycle industry. After this, the study proposed the "global value chain analysis" to describe the global value chain structure of bicycle industry and the position of Taiwan bicycle industry and suggested the developing strategies to component and assembling firms in Taiwan.The study made the following conclusions:1. The competition of global bicycle industry is fierce.2. ''Shimano'' became the leading firm in the global bicycle industry.3. The value-added created by component and own brand bicycle sales company is increasing.4. Bicycle industry in Taiwan should develop manufacturing and selling of high end product.The study found out that ''Shimano'' became the leading firm through the strategy of "leap frog in global value chain". The study compared this to the similar strategy of ''Intel'' in personal computer industry, they both switched the global value chain operating structure as a component firm. So the study tried to propose five hypotheses of successful leap frog strategy:1. Leap frog in value chain will succeed more easily as the firm supply the key components.2. Leap frog in value chain will succeed more easily as the firm is the leader of R&D and manufacturing in industry.3. If the component performance could be separable in the end product, the leap frog strategy will succeed more easily.4. The firm who has the global marketing capabilities will succeed more easily by the leap frog strategy.5. The component firm will sustain the advantages of leap frog strategy in the industry with high growth rate.The study analyzed the bicycle industry with two objectives, in the one hand, to propose the developing strategies for firms in Taiwan bicycle industry; in the other hand, to construct the concept of global value chain analysis in order to build more complete methods of industrial analyzing.

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O'Neill, Elizabeth Drury. « A value chain analysis of tuna industry in Ghana ». Master's thesis, 2013. http://hdl.handle.net/10400.1/5971.

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Every can of tuna purchased by the consumer has taken a long journey before reaching the supermarket shelves. For each can bought there is a lengthy process from sea to shelf. A large proportion of the tuna cans purchased in the European Union come all the way from West Africa; a developing region with a high dependency on fisheries. Amidst an ever-increasing demand for tuna products the global tuna fisheries are set to continue expanding, apparently one of the last natural resource based industries fit to do so in West Africa. Tuna is the biggest fisheries export and dominates the fisheries sector in Ghana, a country situated in West Africa. This thesis aims to understand how this globally important industrial fisheries functions in terms of procedures, practices, Governance and finance. Socioeconomic influences, in the setting of a developing country, were also examined. For these purposes a Value Chain Analysis was employed. A Value Chain Analysis is a tool commonly used to understand how different companies and organizations participate in a domestic policy environment, which directs conclusion in the global economy. This analysis has the potential to allow researchers to fully understand a commodity chain and hence identify realistic opportunities for consequential improvements. Interviews and questionnaires were employed in-field Ghana along with secondary data collection techniques. It was found that the fisheries functions at the production level under influences from large multinational companies and tends to operate with a certain degree of lawlessness. Governance over the value chain is well defined, however implementation is poor or non-existent. The processors, whom are also dominated by multinationals, exert some control over the producers and their sales, however the high value links which are highlighted occur at the retail stage. Socioeconomic dynamics acting in the chain included the lack of communication between the public and private sector, power imbalances amongst players at production, the role of local businesswomen as actors in the chain and the general characteristics of the workers in the industry. Value addition and upgrading are needed the most in Governance over the chain, especially within Monitoring, Control and Surveillance. The results of the study provide a wealth of material about the components of a cost-heavy fishing industry in a developing country; an industry on which many eyes have recently turned due to illegal fishing activities. It highlights clearly where funding and future focus are needed. This value chain can be used as a guide for those that need to comprehend the financial complexities and real life dynamics of the Ghanaian tuna fishing industry today.
O atum em lata passou por uma longa viagem até chegar às prateleiras dos supermercados. Uma elevada proporção das latas de atum compradas na União Europeia provêem da África Ocidental, uma região em vias de desenvolvimento com elevada dependência da pesca. É expectável que a crescente procura de atum resultará na expansão da pesca destas espécies, uma das últimas indústrias de processamento ainda baseadas na África Ocidental. O atum é o produto mais importante das exportações de produtos da pesca provenientes do Gana, um país situado na costa Ocidental de África. O objectivo desta tese é compreender como funciona esta indústria global em termos de procedimentos, práticas, governança e finanças. Foram examinados os aspectos socioeconómicos com particular relevância para um país em desenvolvimento, utilizando a metodologia da Análise da Cadeia de Valor (ACV). A ACV é uma ferramenta utilizada para compreender como diferentes companhias e organizações participam em processos económicos locais e quais os seus impactos a nível global. Esta análise tem o potencial de permitir compreender a cadeia de transformação de um produto e o valor económico de cada um dos elos desta cadeia, neste caso desde a captura do atim até ao consumidor, permitindo identificar oportunidades para melhorias de eficiência. Os dados foram obtidos através de entrevistas e questionários aplicados no Gana e através da consulta de bases de dados da indústria e do governo do Gana. Concluiu-se que a indústria associada ao comércio de atum funciona sob grande influência de grandes multinacionais e opera em parte na ausência de legislação apropriada. A governança aplicada nas etapas da cadeia de valor está bem definida, no entanto a implementação é fraca ou inexistente. O processamento, igualmente dominado pelas multinacionais, permite o exercício de algum controlo sobre os produtos e a sua venda mas apesar disso, os elos de maior valor ocorrem na fase do retalho. A dinâmica socioeconómica associada à cadeia de valor inclui aspectos negativos como falta de comunicação entre o sector público e privado, desequilíbrios de poder entre os produtores, papel pouco importante das mulheres e situação precária dos trabalhadores das indústrias. Este trabalho produziu informação valiosa sobre os componentes de uma indústria pesada de custos igualmente elevados, a operar num país em desenvolvimento, em que a pesca ilegal é muitas vezes tacitamente ignorada. São claramente identificados os subsectores que merecem atenção e financiamento. Esta cadeia de valor pode ser utilizada para compreender a complexidade financeira e a dinâmica da pesca industrial de atum no Gana.

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Chi-Shu, Huang, et 黃啟書. « Value Chain Analysis of Ornamental Aquarium Industries in Tainan ». Thesis, 2015. http://ndltd.ncl.edu.tw/handle/46566123106829101226.

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碩士
國立高雄海洋科技大學
漁業生產與管理研究所
104
The main purpose of this study is to analyze the ornamental aquarium industry value chain in Tainan. It started with a literature review. Then a prepared questionnaire survey was coducted, through purposive sampling, and was distriubted to about 50 professionals with ornamental aquarium background as well as to Tainan City traditional aquarium farm industry. A total of 36 valid questionnaires were collected. Then the analysis methods of "descriptive statistics", "one-way analysis of variance," "IPA analysis" and other statistical methods were used. According to the study results, the industry interviewed in this study expressed that the most important three facets were “operations”, “technology development” and “inbound logistics. The three facets that the industry disagreed most were “marketing and sales”, “procurement” and “firm infrastructure.” The three facets that the industry felt most satisfied with were "production operation", "industry infrastructure" and "services." The three facets that the industry felt least satisfied with were "purchasing", "shipping logistics" and "human resource management." The results from the analysis of IPA show that the facets falling onto "enhancing improvement" are 14 areas, such as the adequacy of the number of fish species. Recommendations made based on the respondents' dissatisfication are the following: (1)The establishment of Development Center of seedlings and fish species; (2)Assistance of aquarium medication production; (3)Strengthening fisheries trade services; (4)Employment and fostering the integration of industry talent resources; (5)Normality for domestic ornamental fish exhibition.

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Zeng, Chong-Yi, et 曾崇益. « Value Chain Analysis of Induction Motor Industry in Taiwan ». Thesis, 2011. http://ndltd.ncl.edu.tw/handle/80622300990661333906.

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碩士
萬能科技大學
經營管理研究所
99
Taiwan is a very important key player in the world’s motor industry; it is also a large manufacture and export country for motor related products. It is the intention of this research to use the value chain theory of the renowned Economist Michael Porter as a reference, to focus on the Taiwan induction motor industry and attempt to analyze the industry from five different aspects: Human resource manipulation, fund raising ability, technique R&D ability, marketing ability and the overall industry value chain analysis. From the data collected through in depth interviews and survey, we will analyze the industry, provide objective analysis and probe the problems and difficulties that exist in the Taiwan induction motor industry today and then further come up with the appropriate strategies for the government and businesses to use as a reference, strengthening the industry’s competitiveness in the global scale. The research result has shown that the longer a Taiwanese induction motor company has been established and the larger its business volume is, the more desirable its fund raising ability. At the same time, the higher the capital and employee numbers a Taiwanese induction motor company has, the more ideal its technique R&D ability. Moreover, what the Taiwanese induction motor company lacks the most is electronic circuit and mechanical structure talents; according to the survey, most companies felt that they also lack talents with cross-field integration abilities which has caused difficulty in combining the up, mid and downstream manufacturers along the industry value chain.

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Wei-Jen, Huang, et 黃韋仁. « Relationships among Image Strategy,Brand Equity and Customer Lifetime Value-An Empirical Study on Coffee Chain Stores Type ». Thesis, 2002. http://ndltd.ncl.edu.tw/handle/66076616134061948836.

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碩士
中原大學
企業管理研究所
90
ABSTRACT Recognizing continuous good corporate image lead to high brand equity,many companies today are aiming for image strategy,brand equity and convert first-time customer into repeat customer. Base on the literature review and empirical observation,the purpose of this study was to specially understand the relationships among image strategy,brand equity and customer lifetime value in coffee chain industry.This dissertation also divided coffee chain industry into three types by degree of ownership concentration.On the basis of this category,it could examine the different relationships in three types of coffee chain industry. From this point of view,this proposed model was tested across four coffee chain stores in Taiwan(STARBUCKS, DANTE, KOHIKAN, IS).Furthermore,200 customers were requested to answer the questionnaire and the effective respondents were 189 sets.The complex data was collected and analysis by t-test and two-way factor ANOVA. The conclusion of this research are summarized as following： 1.The image strategy is significantly influence to brand equity. 2.There is the obvious relationship between brand equity and customer lifetime value. 3.Image strategy is significantly affect customer lifetime value. 4.To take account of the immediate variables as the coffee chain stores types,this study represents significant difference relationships among image strategy,brand equity and customer lifetime value.

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涂邦瑋. « Research on the consumer value extraction of Mandheling coffee in Sumatran region:As a Approach of Means-End Chain ». Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4k4hr2.

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碩士
國立嘉義大學
管院碩士在職專班
106
Coffee is the second largest international trade product in the world， second only to oil. In many countries，coffee is an important agricultural economic crop. This study used the Mantening coffee group as an interviewee to study the preferences of its consumer groups. This study uses the Means-End Chain Model (MEC) as a theory to conduct one-on-one interviews with consumers to discuss what value coffee will have for consumers. Through data analysis， the factors are summarized as "attributes."，“Results” and “Value” three-level value classes， and through the mapping of class perception maps，find out the associated paths. Through the results obtained in this study，one-on-one interviews were conducted with 50 consumers to discuss why consumers chose What value do you have for purchasing Mandheling coffee and drinking coffee? Through data analysis，you can sum up the elements into 22 levels of “attributes”，“results”，and “values” in the three-tiered value class，and find out through the mapping of class perception maps. The related path，through the results obtained in this study， can be informed of the consumer's reasons and mentality，and what kind of value and results it brings. The results of the study showed that the coffee group chose Mandheling coffee and found that the reason why consumers choose to buy Mandheling coffee is that the taste is in line with their personal needs，taste enjoyment，self-satisfaction，and leisurely pleasure. The sense of value，related factors lead to other sub-critical paths，self-satisfaction that can savor and bring joy to others，let everyone feel positive and enjoy leisurely tasting，achieve self-relaxation，etc.，and learn that consumers are drinking coffee. Reasons and mentality， this information can be used as a reference for market analysis.

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LIAO, MEI-FAN, et 廖美芳. « Competitive Environment Analysis and Strategy Discussion of The National Chain Coffee Shop Industry - Use Numeral-85℃ Chain as The Example ». Thesis, 2017. http://ndltd.ncl.edu.tw/handle/98518264481580795747.

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碩士
輔仁大學
企業管理學系管理學碩士在職專班
105
In recent years, drinking coffee has appeared to become a part of the modern human life. Along the culture changes, and with the market manipulation by the beverage suppliers, the rise of coffee industry cannot be ignored. Coffee industry is a livelihood industry. It is highly competitive, as there are numerous suppliers, and many local food companies also join the sector. This is due to that besides the limitation from the market segment and resource, it has low entry qualification, no obvious technical barrier, low capital requirement, and it is easy to imitate the products and services. 　　The purpose of this research is to inspect the competitive structure of the chain coffee shop industry in Taiwan. This starts from analyzing the competitive environmental condition by utilizing the related literature. The study then discusses the future trend of the coffee chain, through learning the development of the related downstream products, the status of the industry, and the supply-and-demand of the market. The result of this organized analysis can be a reference to the coffee chain in the pursuit to be the national industry leader. 　　This research aims to serve as a consultation to the large local chain coffee shops about elevating the brand culture, creating differentiated products and services, ensuring food safety and human health, and thus, result in sustainable growth.

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50

Lee, Chien-Ming, et 李健民. « A Study on Relationships among Store Image, Product Involvement and Customer Lifetime Value of Customers in Coffee Chain Stores ». Thesis, 2006. http://ndltd.ncl.edu.tw/handle/343r9n.

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碩士
銘傳大學
觀光研究所碩士班
94
The research attempts to discuss the relationsips among Store Image（include convenience, store facilities, product and service）, Product Involvement（include pleasure, risk importance, knowledge, importance, and attractions） and Customer Lifetime Value（opportunity cost, product merchandising, usage and fan identification） in Coffee Chain Stores’s Customer. We used questionnaire to collect data from Coffee Chain Stores in Taipei city(include Kohikan, Starbucks and Dante). Effective questionnaires are 408. Analysis methodologies are frequency analysis, factor anaysis, confidence analysis, t test, one-way ANOVA and correlation analysis.The results of this research can be summareied as follows：Store Image, Product Involvement and Customer Lifetime Value are significant difference from the customer’s background; The relationship are positive between Store Image and Product Involvement in Coffee Chain Stores; The relationship are positive between Product Involvement and Customer Lifetime Value in Coffee Chain Stores; The relationship are positive between Store Image and Customer Lifetime Value in Coffee Chain Stores.

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Thèses sur le sujet « Value coffee chain analysis »

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