Articles de revues : « United States Marketing »

1

Mininger, W. « UNITED STATES ONION PRODUCTION AND MARKETING ». Acta Horticulturae, n^o 555 (juin 2001) : 275–81. http://dx.doi.org/10.17660/actahortic.2001.555.42.

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Gimbel, Ronald W., Christy J. W. Ledford et Mark B. Stephens. « Medical Education in the United States ». Social Marketing Quarterly 18, n^o 4 (8 novembre 2012) : 293–302. http://dx.doi.org/10.1177/1524500412466074.

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Social marketing has a long and robust history in health education and public health. Social marketing strategies are designed to promote desired behaviors in high-priority health-related areas. Most prior initiatives have utilized an “orientation to consumer needs” in program design and delivery. Traditional social marketing campaigns have targeted patients or specific segments of the public, rather than physicians and other healthcare providers, to deliver health-related messages. This commentary explores an emerging opportunity for the social marketing and medical education communities to collaborate and influence social change of medical students, interns, and residents – an “undiscovered” but influential consumer market. The authors offer a primer on the medical education environment as it relates to social marketing strategies for healthcare providers. Key themes and emerging needs in medical education are outlined. In particular, four major areas for collaboration with the social marketing community are highlighted. These include: emphasis on social accountability, use of technology in education and medical practice, alignment with changes in health care delivery, and future directions in the health care workforce. In addition, four practical strategies for meaningful collaborations between medical education and social marketing leadership are presented. The medical education environment is an ideal platform for social marketing techniques to influence the behavior of developing physicians.

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Burghardt, Raymond F. « The United States and Vietnam ». Journal of Macromarketing 32, n^o 1 (13 octobre 2011) : 152–54. http://dx.doi.org/10.1177/0276146711423667.

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US and Vietnamese relations have progressed remarkably since diplomatic relations between the two countries were normalized in 1995. The purpose of this essay is to reflect on this progress and to consider implications for the future. Trends suggest the United States and Vietnam will continue to cooperate closely and pragmatically on matters of trade and foreign direct investment, education, public health and well-being, and strategic interests, including military cooperation. While these trends are viewed as beneficial to both countries, they also are considered important to the regional balance of power, as China continues to increase its influence in Southeast Asia and beyond.

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Ahmed, Zafar U., et Kye-Sung Chon. « Marketing the United States to Korean Travelers ». Cornell Hotel and Restaurant Administration Quarterly 35, n^o 2 (avril 1994) : 90–94. http://dx.doi.org/10.1177/001088049403500224.

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Ahmed, Z. « Marketing the United States to Korean travelers ». Cornell Hotel and Restaurant Administration Quarterly 35, n^o 2 (avril 1994) : 90–94. http://dx.doi.org/10.1016/0010-8804(94)90024-8.

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Davies, Philip H. « Marketing Natural Gas : Canadian Overview ». Alberta Law Review 28, n^o 1 (1 janvier 1990) : 82. http://dx.doi.org/10.29173/alr703.

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This article provides useful and brief background information on Canadian policy developments affecting the marketing of natural gas to the United States. Mr. Davies surveys the impact of the Canada-United States Free Trade Agreement; recent trends in bilateral gas trade; and current Canadian pipeline capacity. The article sets the context for others that follow in this issue.

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Schmitz, Andrew. « Marketing Institutions in International Commodity Markets ». Journal of Agricultural and Applied Economics 18, n^o 1 (juillet 1986) : 41–48. http://dx.doi.org/10.1017/s0081305200005318.

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International markets for the majority of agricultural commodities are extremely complex. They include public and private traders along with influences from domestic and international government policies. In recent years, the United States has experienced a decline in the market share in two of its major agricultural exports—rice and wheat. For example, at one time the United States had roughly 45 percent of the world wheat market; but, by the end of 1985, its share had dropped below 40 percent. Also, in terms of rice, the United States market share has dropped from 25 percent to below 20 percent.

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Lampe, Marc, et Gregory M. Gazda. « Green Marketing in Europe and the United States ». Proceedings of the International Association for Business and Society 3 (1992) : 106–24. http://dx.doi.org/10.5840/iabsproc199237.

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Bonaparte, Yvette Lynne, et Sharon D. White. « Sustainability, social marketing, veterinarians and United States veterans ». Journal of Global Scholars of Marketing Science 30, n^o 3 (23 juin 2020) : 240–51. http://dx.doi.org/10.1080/21639159.2020.1766366.

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Schwartz, Lisa M., et Steven Woloshin. « Medical Marketing in the United States, 1997-2016 ». JAMA 321, n^o 1 (1 janvier 2019) : 80. http://dx.doi.org/10.1001/jama.2018.19320.

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Carlson, Les, et Robert Harrison. « Family Public Policy in the United States ». Journal of Macromarketing 30, n^o 4 (16 août 2010) : 320–30. http://dx.doi.org/10.1177/0276146710378169.

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Han, Xiaoou (Jane), et Eric Hansen. « Marketing sophistication in private sawmilling companies in the United States ». Canadian Journal of Forest Research 46, n^o 2 (février 2016) : 181–89. http://dx.doi.org/10.1139/cjfr-2015-0242.

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Recent research in the field of marketing documents a shift from a production–sales orientation to a customer–market–stakeholder orientation. However, there is no systematic investigation of marketing sophistication in firms. This study examines marketing sophistication in the context of private sawmilling companies in the United States using a case study approach. Specifically, marketing culture and marketing strategies in the companies are the focus of the study. Data were collected from 20 firms via personal interviews, website information, and field notes. Findings show that the studied companies do not have a holistic understanding of marketing and a production-oriented mentality still largely presents. An enhanced understanding of marketing would benefit the firms. However, it is also quite clear that many of the studied companies are starting to pursue an outward-looking, market-oriented approach to marketing.

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Morganosky, Michelle A., et John Fernie. « Mail Order Direct Marketing in the United States and the United Kingdom ». Journal of Business Research 45, n^o 3 (juillet 1999) : 275–79. http://dx.doi.org/10.1016/s0148-2963(97)00239-7.

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Clark, John R. « Changing Times for Eastern United States Blackberries ». HortTechnology 15, n^o 3 (janvier 2005) : 491–94. http://dx.doi.org/10.21273/horttech.15.3.0491.

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Eastern U.S. blackberries (Rubus subgenus Rubus) have advanced in recent years in production and quality of cultivar choices. Mainly a pick-your-own and local sales item of the early 1990s and before, the increased presence of blackberries in retail grocery stores in the last 10 years has broadened the market for this small fruit. Cultivars that can be shipped and have extended shelf life have been the cornerstone of this expansion. Also, off-season production in Mexico has provided fruit for retail marketing during most months of the year. Further advances in production, marketing, and consumption can be achieved with the continuation of improved cultivar development and expansion of production technology.

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15

Fullerton, Ronald A. « How Modern is Modern Marketing ? Marketing's Evolution and the Myth of the “Production Era” ». Journal of Marketing 52, n^o 1 (janvier 1988) : 108–25. http://dx.doi.org/10.1177/002224298805200109.

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The widely accepted belief in a Production Era implies that serious and sophisticated marketing is a recent phenomenon. Analyzing conditions in Britain, Germany, and the United States, the author shows that the Production Era concept obscures the extent and level of development of earlier marketing practice, as do the Sales Era and Marketing Era concepts. A new model of marketing's evolution is used to propose a more accurate periodization of modern marketing's development.

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Campbell, Nigel C. G., John L. Graham, Alain Jolibert et Hans Gunther Meissner. « Marketing Negotiations in France, Germany, the United Kingdom, and the United States ». Journal of Marketing 52, n^o 2 (avril 1988) : 49. http://dx.doi.org/10.2307/1251264.

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Campbell, Nigel C. G., John L. Graham, Alain Jolibert et Hans Gunther Meissner. « Marketing Negotiations in France, Germany, the United Kingdom, and the United States ». Journal of Marketing 52, n^o 2 (avril 1988) : 49–62. http://dx.doi.org/10.1177/002224298805200204.

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The determinants of marketing negotiations in four cultures are investigated in a laboratory simulation. One hundred thirty-eight businesspeople from the United States, 48 from France, 44 from West Germany, and 44 from the United Kingdom participated in two-person, buyer-seller negotiation simulations. The American process of negotiation is found to be different from that of the Europeans in several respects.

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Leach Waters, Cathy. « The United States launch of the Sony PlayStation2 ». Journal of Business Research 58, n^o 7 (juillet 2005) : 995–98. http://dx.doi.org/10.1016/j.jbusres.2003.12.009.

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W. Keep, William, et Peter J. Vander Nat. « Multilevel marketing and pyramid schemes in the United States ». Journal of Historical Research in Marketing 6, n^o 2 (13 mai 2014) : 188–210. http://dx.doi.org/10.1108/jhrm-01-2014-0002.

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Purpose – This paper aims to analyze the evolution of direct selling – a retail channel that successfully sold products ranging from cosmetics to radios to automobiles – to multilevel marketing (MLM), an industry now apparently heavily reliant on selling to itself. As the courts have found some MLM companies to be pyramid schemes, the analysis includes the overlap between the legal MLM model and an illegal pyramid scheme. Design/methodology/approach – The development of direct selling in the USA was examined, followed by the factors contributing to the design and growth of the MLM model and its non-commission-based compensation structure. Then, the key legal decisions regarding illegal pyramid schemes operating under the guise of MLM, the relative stagnation of direct selling and the state of the MLM industry were examined. Findings – As the MLM model operates on the dual premise of retailing through a network of distributors and recruiting new distributors to do the same, it was found that federal regulators and the courts consistently focus on the “retail question” – the existence and extent of sales to consumers external to the distributor network. The authors argue that without a significant external customer base, internal consumption by an ever-churning base of participants resembles neither employee purchases nor a buying club. Social implications – As the MLM model facilitated the growth of pyramid scheme fraud, creating victims rather than customers, this research highlights successful efforts to regulate this type of consumer fraud. Originality/value – Few papers have been written on MLM and pyramids schemes, and none thus far has taken an historical perspective.

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WERSIG, GERNOT, et PETRA SCHUCK-WERSIG. « A German View of Marketing in United States Museums ». Curator : The Museum Journal 33, n^o 1 (mars 1990) : 72–80. http://dx.doi.org/10.1111/j.2151-6952.1990.tb00979.x.

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Heroux, Lise. « Restaurant Marketing Strategies in the United States and Canada ». Journal of Foodservice Business Research 5, n^o 4 (décembre 2002) : 95–110. http://dx.doi.org/10.1300/j369v05n04_07.

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22

Lefebvre, Craig. « Health reform in the United States : a marketing perspective ». Health Promotion International 9, n^o 4 (1994) : 229–30. http://dx.doi.org/10.1093/heapro/9.4.229.

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23

Eiermann, Heinz J. « Regulatory Requirements for Marketing Cosmetics in the United States ». Drug Information Journal 21, n^o 4 (octobre 1987) : 387–91. http://dx.doi.org/10.1177/009286158702100403.

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Ryan, Edward J. « Has the marketing concept returned to the United States ? » Journal of Business & ; Industrial Marketing 4, n^o 2 (février 1989) : 61–63. http://dx.doi.org/10.1108/eum0000000002732.

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25

Liu, Xizhe. « Marketing Research of New Alcohol Brand in United States ». BCP Business & ; Management 34 (14 décembre 2022) : 1103–8. http://dx.doi.org/10.54691/bcpbm.v34i.3146.

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This paper is mainly divided into four parts, including an introduction, a literature review, the main body, and the conclusion. The main research direction is how new alcohol brands can be advertised and promoted under the existing difficulties in the market. There are a lot of difficulties in the U.S. alcohol market these days. On the one hand, there are many alcohol brands that have been in operation for many years, and they have a wide range of users, with relatively stable sales volume and reputation. On the other hand, the whole alcohol market is in a depressed state due to the impact of the Covid-19. In the wake of the pandemic, a decline in social interaction and increasing health concerns have contributed to a decrease in the need of alcoholic products. With technical developments, the way of information exposure is more diversified than before. Online promotion is easier to attract young people's attention in a short time. By comparison, the traditional promotion method focusing on offline is no longer enough to meet the needs of a new brand entering the market. Hence, this paper explains in detail about the problems in the alcohol market, several factors that are causing them and possible solutions and modes of campaigns.

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Harris, Jennifer L., et Jennifer L. Pomeranz. « Infant formula and toddler milk marketing : opportunities to address harmful practices and improve young children’s diets ». Nutrition Reviews 78, n^o 10 (22 janvier 2020) : 866–83. http://dx.doi.org/10.1093/nutrit/nuz095.

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Abstract Children’s diets in their first 1000 days influence dietary preferences, eating habits, and long-term health. Yet the diets of most infants and toddlers in the United States do not conform to recommendations for optimal child nutrition. This narrative review examines whether marketing for infant formula and other commercial baby/toddler foods plays a role. The World Health Organization’s International Code of Marketing Breast-milk Substitutes strongly encourages countries and manufacturers to prohibit marketing practices that discourage initiation of, and continued, breastfeeding. However, in the United States, widespread infant formula marketing negatively impacts breastfeeding. Research has also identified questionable marketing of toddler milks (formula/milk-based drinks for children aged 12–36 mo). The United States has relied exclusively on industry self-regulation, but US federal agencies and state and local governments could regulate problematic marketing of infant formula and toddler milks. Health providers and public health organizations should also provide guidance. However, further research is needed to better understand how marketing influences what and how caregivers feed their young children and inform potential interventions and regulatory solutions.

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Edie, Donald C. « Marketing of Alberta Gas for Export under Deregulation ». Alberta Law Review 26, n^o 1 (1 mars 1987) : 46. http://dx.doi.org/10.29173/alr718.

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This paper examines the current regulatory framework respecting the export of AIberta natural gas to United States markets. It contains an outline of the current Canadian and certain American regulatory requirements to be fulfilled, discusses producer concerns respecting some effects of certain of these requirements and briefly raises certain practical concerns respecting available pipeline capacity required to transport natural gas from Alberta to the United States.

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Um, Nam-Hyun, et Sojung Kim. « Practitioners’ Perspectives on Branded Entertainment in The United States ». Journal of Promotion Management 20, n^o 2 (15 mars 2014) : 164–80. http://dx.doi.org/10.1080/10496491.2014.885477.

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Wu, Kaiyang, Carola Raab, Wen Chang et Anjala Krishen. « Understanding Chinese tourists' food consumption in the United States ». Journal of Business Research 69, n^o 10 (octobre 2016) : 4706–13. http://dx.doi.org/10.1016/j.jbusres.2016.04.018.

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Chen, Yijie. « Marketing Strategy Analysis of Coca-Cola in China and the United States ». Advances in Economics, Management and Political Sciences 38, n^o 1 (10 novembre 2023) : 44–50. http://dx.doi.org/10.54254/2754-1169/38/20231883.

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For multinational corporations, marketing is a complex and challenging process. Companies must develop localized marketing methods that consider cultural differences, language barriers, and varying consumer behaviors when conducting business in different countries. As one of the world's largest soft drink manufacturers, Coca-Cola has a significant global market share and a broad consumer base. The company's success around the world is largely due to its different marketing strategies implemented in various countries. This study aims to use the 4Ps model to explore Coca-Cola's marketing strategies in China and the United States and analyze the differences between their strategies. By understanding their approach to market changes and challenges, this study can provide more scientifically effective marketing strategies for Coca-Cola's future development in the Chinese and American markets. This article briefly outlines the soft drink markets in China and the United States, as well as the differing marketing approaches due to cultural differences. Through the use of the 4Ps framework to analyze and evaluate Coca-Cola's marketing strategies, people can understand how Coca-Cola responds to change and challenges. Based on this analysis, the article emphasizes the importance of cross-cultural marketing in the context of globalization. Other multinational corporations can learn from successful brands like Coca-Cola by adjusting their marketing strategies to meet local demand while maintaining brand consistency.

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Kent, George. « How does the U.S. Government violate the infant formula marketing code ? » World Nutrition 14, n^o 1 (31 mars 2023) : 76–85. http://dx.doi.org/10.26596/wn.202314176-85.

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The United States’ Special Supplemental Nutrition Program for Women, Infants, and Children, commonly known as WIC, is based in the United States Department of Agriculture (USDA). It provides services to about half the infants born in the country, with many of them getting subsidized infant formula. WIC manages this in close collaboration with major manufacturers of formula. This commentary examines WIC’s practices in relation to the International Code of Marketing of Breastmilk Substitutes and concludes that the United States is a major violator of the aims and principles of the Code.

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Baldwin, Paul. « The Regulation of Dietary Supplements in the United States ». Senior Care Pharmacist 37, n^o 8 (1 août 2022) : 374. http://dx.doi.org/10.4140/tcp.n.2022.374.

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Is it legal to make health claims for a product sold in the United States without being required to prove those claims? Yes, but only if those claims relate to dietary supplements, not drugs. The world of dietary supplement regulation is quite unlike any other. First, dietary supplements are not drugs, but "food" in the regulatory scheme. The US Food and Drug Administration has no authority to approve or deny approval to manufacturers for the marketing of dietary supplements. There is, however, a general prohibition against marketing drugs that are "adulterated or misbranded." The author discusses information for pharmacists relative to this topic.

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Yates, C. Kemm, et Patrick J. Keeley. « Alberta Gas in United States Markets : Canadian and American Perspectives on Competition, Constitutional and Contract Enforcement Issues ». Alberta Law Review 30, n^o 1 (1 février 1992) : 219. http://dx.doi.org/10.29173/alr687.

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The authors discuss regulatory issues of particular importance and topicality. Included are considerations of the question of whether the pricing pool arrangements under the Alberta Natural Gas Marketing Act, as amended in 1991, may be challenged as violations of the Competition Act (Canada) or the Sherman Antitrust Act (United States) or the Free Trade Agreement between Canada and the United States. The constitutional validity of the amended Alberta Natural Gas Marketing Act is reviewed. The effects of decisions of state regulatory tribunals on contracts for purchase and sale of natural gas are examined in the context of the United States Constitution.

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Gomez-Joseph, Rosemond, Joseph A. Gioia, Kerry Lanza, Michael Berger et Aldwin Domingo. « Professional Agent Perspectives on Representing WNBA Athletes in the United States ». Archives of Business Research 12, n^o 5 (18 mai 2024) : 15–34. http://dx.doi.org/10.14738/abr.125.16778.

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The purpose of this qualitative phenomenological study was to explore the experiences,challenges, and opportunities faced by professional sports agents in the United States whorepresent professional Women’s National Basketball Association (WNBA) athletes. Data werecollected using semi-structured interviews with 15 professional sports agents. A thematicanalysis of the data helped identify 11 major themes which included (a)Contract itemsnegotiated, (b)WNBA’s contract negotiations differences from other professional leagues,(c)Contract negotiation Challenges, (d)Level of Branding and Marketing involvement ofProfessional agents, (e)Brand and marketing challenges, (f)Marketing and branding WNBAathletes versus other professional leagues athletes, (g)Branding and marketing opportunities, (h)Experiences with client management, (i)Career needs assessment for WNBA athletes , (j)Client Management Challenges, and (k)Career transition Opportunities for WNBA athletes (i.e. retirement). The study findings have implications for professional sports agents and best practices.

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Héroux, Lise, et James Csipak. « Marketing Strategies of Museums in Quebec and Northeastern United States ». Téoros : Revue de recherche en tourisme 27, n^o 3 (2008) : 35. http://dx.doi.org/10.7202/1070782ar.

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Robertson, Christopher J., Michael K. Brady et James J. Hoffman. « MORAL AND MARKETING DIFFERENCES BETWEEN THE UNITED STATES AND ECUADOR ». International Journal Organization Theory and Behavior 4, n^o 1-2 (28 février 2001) : 75–90. http://dx.doi.org/10.1081/otb-100103036.

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Mayer, Robert N., Debra L. Scammon et R. Craig Lefebvre. « Health Reform in the United States : A Social Marketing Perspective ». Journal of Public Policy & ; Marketing 13, n^o 2 (septembre 1994) : 319–20. http://dx.doi.org/10.1177/074391569401300214.

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Heroux, Lise, et James Csipak. « Marketing Strategies of Bars in the United States and Canada ». Journal of Foodservice Business Research 8, n^o 2 (14 juin 2005) : 55–72. http://dx.doi.org/10.1300/j369v08n02_05.

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Samuels, Jeffrey M., et Linda B. Samuels. « Marketing and the Law : United States Finally Joins Madrid Protocol ». Journal of the Academy of Marketing Science 32, n^o 1 (1 janvier 2004) : 104–5. http://dx.doi.org/10.1177/0092070304321014.

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Robertson, Christopher J., Michael K. Brady et James J. Hoffman. « Moral and marketing differences between the united states and ecuador ». International Journal of Organization Theory & ; Behavior 4, n^o 1/2 (mars 2001) : 75–90. http://dx.doi.org/10.1108/ijotb-04-01-02-2001-b005.

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Goldman, Robert L., Wesley Barker, Zenobia Clark, Jeanne A. Fadusko, Gail George, Susan E. Held, John E. Holes et al. « Marketing a Practical Health Care Policy for the United States ». Health Marketing Quarterly 6, n^o 4 (23 octobre 1989) : 113–26. http://dx.doi.org/10.1300/j026v06n04_08.

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Pieniaszek, Henry J. « Products Approved in the United States for Marketing during 2000 ». Journal of Clinical Pharmacology 41, n^o 5 (mai 2001) : 479–81. http://dx.doi.org/10.1177/00912700122010348.

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Brennan, Troyen. « Pharmaceutical Marketing Revisited — United States v. Biogen Idec ». New England Journal of Medicine 387, n^o 18 (3 novembre 2022) : 1631–33. http://dx.doi.org/10.1056/nejmp2210637.

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Bauchner, Howard, et Phil B. Fontanarosa. « Medical Marketing in the United States—A Truly Special Communication ». JAMA 321, n^o 1 (1 janvier 2019) : 42. http://dx.doi.org/10.1001/jama.2018.20505.

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Lowe, Larry S., et Kevin McCrohan. « GRAY MARKETS IN THE UNITED STATES ». Journal of Consumer Marketing 5, n^o 1 (janvier 1988) : 45–51. http://dx.doi.org/10.1108/eb008218.

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Baack, Daniel W., Nitish Singh et Donald Baack. « Culturally Customizing Websites for Immigrant Communities in the United States ». Journal of Promotion Management 19, n^o 1 (janvier 2013) : 38–53. http://dx.doi.org/10.1080/10496491.2012.715125.

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Lewin, Jeffrey E., Wim Biemans et Wolfgang Ulaga. « Firm downsizing and satisfaction among United States and European customers ». Journal of Business Research 63, n^o 7 (juillet 2010) : 697–706. http://dx.doi.org/10.1016/j.jbusres.2009.05.005.

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Kolodinsky, Jane. « Persistence of Health Labeling Information Asymmetry in the United States ». Journal of Macromarketing 32, n^o 2 (26 avril 2012) : 193–207. http://dx.doi.org/10.1177/0276146711434829.

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Food labeling in the United States has been a topic of public debate and conflict for almost two centuries. Legislative activity has involved consumer–industry–government battles over both mandated requirements for food labeling, industry’s freedom of speech in messaging, and consumers’ struggle to make informed choices in a complex food environment. Information asymmetries have been attributed to the failure of government in terms of enough legislation, industry’s noncompliance with existing regulations, lack of consumer attention to the information available, and industry marketing practices. This overview of food labeling legislation combined with a discussion of contemporary labeling issues makes the case that information asymmetry is likely to persist. The food environment is changing quickly, regulatory authorities are not nimble, regulators often clash with themselves and industry, business has been unable to look far beyond its bottom line, and consumers are unwilling or unable to comprehend and use label information to make choices that maintain and/or improve their health.

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Taylor, Charles R., et Weih Chang. « The History of Outdoor Advertising Regulation in the United States ». Journal of Macromarketing 15, n^o 1 (mars 1995) : 47–59. http://dx.doi.org/10.1177/027614679501500106.

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Rae Cho, Kang, Suresh Krishnan et Douglas Nigh. « The State of Foreign Banking Presence in the United States ». International Journal of Bank Marketing 5, n^o 2 (février 1987) : 59–75. http://dx.doi.org/10.1108/eb010806.

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Articles de revues sur le sujet « United States Marketing »

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