Thèses sur le sujet « United States Marketing »
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Sokoloski, Joseph A. « Strategic PSYOP management : a marketing management approach / ». Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2005. http://library.nps.navy.mil/uhtbin/hyperion/05Mar%5FSokoloski.pdf.
Texte intégralCockrum, Jamie B. « A study of strategic marketing in liberal arts II colleges ». Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.
Texte intégralDepartment of Educational Leadership
Gorsline, Christie Bayless. « Marketing classroom philosophy to achieve critical literacy ». CSUSB ScholarWorks, 1994. https://scholarworks.lib.csusb.edu/etd-project/868.
Texte intégralPatel, Apurva Ashok. « An analysis of Nescafé in the United States and India ». CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2390.
Texte intégralHanpongpandh, Peeraya. « A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications ». Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.
Texte intégralDepartment of Journalism
Almojel, Suliman. « Characteristics of United States Seafood Consumers ». UKnowledge, 2016. http://uknowledge.uky.edu/agecon_etds/38.
Texte intégralSease, Kasey Marie. « Marketing Agencies For Science : Nonprofits, Public Science Education, And Capitalism In Modern America ». W&M ScholarWorks, 2021. https://scholarworks.wm.edu/etd/1627047885.
Texte intégralClute, Kevin P. « A study of wildland fire communications in the United States ». Connect to resource, 2000. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1125587904.
Texte intégralFord, Conny (Conny M. ). « Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995) ». Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc278064/.
Texte intégralKleinknecht, Wolfram. « Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms ». Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc278816/.
Texte intégralRainisto, Seppo K. « Success factors of place marketing a study of place marketing practices in Northern Europe and the United States / ». Espoo : Helsinki University of Technology, Dept. of Industrial Engineering and Management, Institute of Strategy and International Business, 2003. http://lib.tkk.fi/Diss/2003/isbn9512266849/.
Texte intégralAhearn, John P. (John Patrick). « A History of Contemporary Independent Film Marketing in the United States (1989-1998) ». Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc277701/.
Texte intégralDuBreuil, Katherine Michelle. « Exploring Potential Innovative Marketing Approaches for US Agribusinesses ». Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23313.
Texte intégralMaster of Science
Duvall, Paul Mason. « Assessing Eastern White Pine Lumber Production and Use in the Eastern United States ». Thesis, Virginia Tech, 2003. http://hdl.handle.net/10919/10167.
Texte intégralMaster of Science
Ritteman, Thomas Arthur. « Grains, Trains and Aqua-Mobiles ». Thesis, North Dakota State University, 2010. https://hdl.handle.net/10365/29633.
Texte intégralTan, Ya Hsuan Sunny. « A content analysis of print advertisements from the United States and Taiwan ». CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2704.
Texte intégralLauck-Dunlop, Penny L. Crystal Jill. « Marketing war a case study comparison of wars between the United States and Iraq / ». Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SPRING/Political_Science/Dissertation/PENNY_LAUCK_002.pdf.
Texte intégralSancewich, Brian Robert. « Agricultural marketing and risk management strategies : an analysis of the United States livestock industry ». Diss., Kansas State University, 2014. http://hdl.handle.net/2097/17158.
Texte intégralDepartment of Agricultural Economics
Tian Xia
This dissertation examines several different issues regarding pricing and contracting decisions as well as risk management practices affecting the Unites States livestock industry. The resulting policy and market implications are applicable to industry stakeholders in the beef cattle industry. Each topic is presented in the following chapters. Chapter 1 uses time series techniques to identify movements in regional fed cattle prices under a mandatory price reporting system. Mandatory price reporting altered the structure of livestock markets by requiring supply and demand conditions to be reported twice daily thereby affecting the price discovery process. Results suggest the level of information flow and the transparency of prices increased, markets respond to new information quicker, and larger volume markets behave as a price leader to smaller markets with less volume. Chapter 2 uses closeout data to measure the variability of profits in fed cattle production. A mean-variance approach was used to model yield risk factors relevant to and known at the time cattle are placed on feed. Results indicate yield factors were influenced by several preconditioning variables such as gender, placement weight, feedlot location, placement season, and overall animal health and vitality. Estimates from the yield equations were then used to simulate the overall ex-ante distribution of expected profits for the cattle feeder and the results provide information regarding the effect of production risk and price risk on cattle feeding profits.
Kreydatus, Elizabeth A. « Marketing to the 'liberated' woman : Feminism, social change, and beauty culture, 1960--2000 ». W&M ScholarWorks, 2005. https://scholarworks.wm.edu/etd/1539623483.
Texte intégralZieger, Jason Peter. « Rise of the "Indian Doctors" : Charity Shaw and the Marketing of Indian Medicine ». W&M ScholarWorks, 2008. https://scholarworks.wm.edu/etd/1539626568.
Texte intégralIdrus, Roszehan Mohd. « Export marketing decision-making by wood household furniture manufacturers in Malaysia and the United States ». Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40198.
Texte intégralPh. D.
Peoples, Patty Sue. « Bike racing sponsorships as a means to meet a corporation's marketing and promotional objectives ». CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1087.
Texte intégralGustin, Mary Elizabeth. « The intention to purchase a night's stay in a hotel : an empirical test of the Hines' model of responsible environmental behavior ». Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40042.
Texte intégralPh. D.
Silveira, Christopher. « User information and the bus stop : designs and applications in the United States and Canada ». Thesis, Georgia Institute of Technology, 2013. http://hdl.handle.net/1853/47530.
Texte intégralDemirciftci, Tevfik. « An analysis of distribution channel parity and yield management practices in United States hotels ». Access to citation, abstract and download form provided by ProQuest Information and Learning Company ; downloadable PDF file, 122 p, 2007. http://proquest.umi.com/pqdweb?did=1338892101&sid=8&Fmt=2&clientId=8331&RQT=309&VName=PQD.
Texte intégralEamsobhana, Sudawadee. « The cross-cultural research of United States and Thailand : The relationship between celebrity endorsers and types of product endorsed ». CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2845.
Texte intégralMoe, Leslie D. McCarthy John R. « Evaluation of marketing strategies for the recruitment of international students to United States four-year institutions ». Normal, Ill. Illinois State University, 1997. http://wwwlib.umi.com/cr/ilstu/fullcit?p9819896.
Texte intégralTitle from title page screen, viewed June 29, 2006. Dissertation Committee: John McCarthy (chair), George Padavil, Rodney Riegle, William Tolone. Includes bibliographical references (leaves 115-127) and abstract. Also available in print.
Rossi, Audrey Laëtitia. « Generation Y online shopping behaviors and habits ». CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2302.
Texte intégralStoker, Carol, et Stephen Mehay. « Recruiting, advertising and marketing strategies in all-volunteer force nations case studies of Canada, Australia, the United Kingdom, and the United States ». Monterey, California. Naval Postgraduate School, Graduate School of Business and Public Policy, 2011. http://hdl.handle.net/10945/24422.
Texte intégralBarton, Mica Waggoner. « A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach ». Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc279180/.
Texte intégralLabre, Nathalie Sandra. « An instance of the trade between the United States and Latin America applied to the playground industry ». CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1960.
Texte intégralHirsch, Gwen N. « Marketing in the Forest Service : a focus on agency image / ». Master's thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-01262010-020025/.
Texte intégralBanchuen, Woraphat. « A comparative study of product placement in movies in the United States and Thailand ». CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3265.
Texte intégralGreen, Kris R. « Recruiting and maintaining dairy cooperative members : a strategy for reducing the free rider problem / ». Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-05042010-020208/.
Texte intégralWang, Wenlin. « A comparison of cosmetic advertising between the United States and Taiwan : A content analysis ». CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2942.
Texte intégralEnlil, Rhiannon. « Drinking Decisions : Twentieth-Century Marketing and Tradition in New Orleans Alcoholic Beverage Trends ». ScholarWorks@UNO, 2019. https://scholarworks.uno.edu/honors_theses/125.
Texte intégralPiguet, Christina. « An evaluation of the current marketing strategies being used by hospitality and tourism programs in the United States ». Online version, 2001. http://www.uwstout.edu/lib/thesis/2001/2001piguetc.pdf.
Texte intégralBaird-Harris, Kay. « Fair balance ? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising ». Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.
Texte intégralMenon, Ajay. « An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods ». Thesis, University of North Texas, 1991. https://digital.library.unt.edu/ark:/67531/metadc332691/.
Texte intégralArredondo, Christina Marlene. « The affects [sic] of behavior on celebrity image ». CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2627.
Texte intégralBlanco, Katie Briana. « Factors Influencing ESL Students' Selection of Intensive English Programs in the Western United States ». BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/7697.
Texte intégralEjiasa, Cyprian Onyeogadirimma. « The exchange rate and the competitiveness of U.S. agricultural commodity trade / ». The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487259125220352.
Texte intégralKING, RONALD RAYMOND. « EFFECTS OF CHANGES IN THE LEVEL OF PUBLIC DISCLOSURE ON THE ACQUISITION OF PRIVATE INFORMATION : AN EXPERIMENTAL MARKETS INVESTIGATION ». Diss., The University of Arizona, 1986. http://hdl.handle.net/10150/183886.
Texte intégralSeger, Christina Rabe. « Alaskan prospects : Using the mining prospector image in early twentieth-century Alaska ». Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/279895.
Texte intégralHarrison-Hill, Tracey, et n/a. « Implications of Long Haul Travel on the Marketing of International Tourism ». Griffith University. School of Tourism and Hotel Management, and School of Marketing and Management, 2001. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060104.134512.
Texte intégralHarrison-Hill, Tracey. « Implications of Long Haul Travel on the Marketing of International Tourism ». Thesis, Griffith University, 2001. http://hdl.handle.net/10072/366395.
Texte intégralThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Tourism and Hotel Management
Griffith Business School
Full Text
Tracy, Jared M. « Perception management in the United States from the great war to the great crash ». Diss., Kansas State University, 2011. http://hdl.handle.net/2097/13246.
Texte intégralDepartment of History
Donald J. Mrozek
This study argues that after World War I, corporate executives continued a strategy of perception management (PM) to control Americans’ choices in the commercial sphere and to shape the economic and cultural landscape of the 1920s. The state used PM on an unprecedented scale in 1917 and 1918 to promote a model of loyal American behavior (as part its effort to manage the mobilized U.S. society), but the use of PM did not end after the Armistice. While many historians have seen wartime propaganda measures as the result of special fears and circumstances tied to a sense of pervasive national emergency, they fail to explain the continuation of comparable methods into the period of peace supposedly characterized by a return to "normalcy." Whereas most historical studies sharply delineate between political propaganda and commercial advertising, this study stresses leaders' continuous use of PM to promote their notions of what constituted typical, normal, even loyal American behavior in times of both war and peace. While not a contemporary term in the early twentieth century, PM offers an appropriate conceptual framework to analyze a deliberate strategy at that time. This study defines it as actions used to convey or deny selected information to audiences to influence their emotions, motives, and objective reasoning, resulting in behaviors and actions favorable to the originators’ objectives. During WWI, policymakers and bureaucrats concealed the state's effort to control people's behavior with claims of defending liberty and democracy. After the war, corporate executives used PM to manufacture consumer demand and encourage Americans to think of themselves foremost as consumers. A cross section of political, economic, and cultural history, Perception Management in the United States from the Great War to the Great Crash offers an original perspective that emphasizes the consistency between the wartime and postwar eras by highlighting leaders' ongoing use of perception management to control Americans' behavior.
Stephens, Susan Helm. « Attitudes toward socially responsible consumption : development and validation of a scale and investigation of relationships to clothing acquisition and discard behaviors ». Diss., Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/49876.
Texte intégralPh. D.
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Enkh-Amgalan, Rentsenkhand. « The Indulgence and Restraint Cultural Dimension : A Cross-Cultural Study of Mongolia and the United States ». Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/honors/329.
Texte intégralNicolaou, Maria. « Consumer concerns towards privacy : An empirical study ». CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3040.
Texte intégral