Articles de revues : « Travel agency »

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Hodes, Karen A. « Travel Agency Dispensing ? » American Pharmacy 33, n^o 9 (septembre 1993) : 6–8. http://dx.doi.org/10.1016/s0160-3450(15)30676-0.

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&NA;. « Association Travel Agency ». Journal of Wound, Ostomy and Continence Nursing 16, n^o 6 (novembre 1989) : 27A. http://dx.doi.org/10.1097/00152192-198911000-00017.

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Buttle, Francis. « Travel agency merchandising ». International Journal of Hospitality Management 5, n^o 4 (janvier 1986) : 171–75. http://dx.doi.org/10.1016/0278-4319(86)90017-4.

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Kwangdong Park. « Review on Japanese Travel Agency Law and Korean Travel Agency Bill ». Dankook Law Riview 36, n^o 1 (juin 2012) : 373–95. http://dx.doi.org/10.17252/dlr.2012.36.1.014.

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Almira, Winona, et Wiguna Alodia Alodia. « Analisis Strategi Traditional Travel Agency Di Tengah Persaingan Online Travel Agency (Studi Kasus : Airlangga Travel) ». Jurnal Manajemen 10, n^o 2 (1 décembre 2019) : 123. http://dx.doi.org/10.32832/jm-uika.v10i2.2553.

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The travel industry in Indonesia is still very attractive, especially when considering the large population of Indonesia and the growing value trend of the travel market. However, the development of information technology and the internet has had an impact on the proliferation of Online Travel Agencies (OTA), resulting in high levels of competition in the travel industry. Traditional travel companies must continue to innovate to maintain their presence in the competition. This research was conducted to analyze the competitive conditions of the travel industry in Indonesia, a case study at Airlangga Travel company. The research method uses Porter and SWOT analysis. The results of the study are recommendations for differentiation strategies for Airlangga Travel in order to survive in the intense competition of the travel business

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Ross, Glenn F. « Travel agency employment perceptions ». Tourism Management 18, n^o 1 (février 1997) : 9–18. http://dx.doi.org/10.1016/s0261-5177(96)00094-5.

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W., G. « Settling Travel-Agency Commissions ». Cornell Hotel and Restaurant Administration Quarterly 37, n^o 4 (août 1996) : 13. http://dx.doi.org/10.1177/001088049603700409.

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Moliner, Miguel A., Javier Sánchez, Rosa M. Rodríguez et Luís Callarisa. « Travel Agency Relationship Quality ». Annals of Tourism Research 34, n^o 2 (avril 2007) : 537–40. http://dx.doi.org/10.1016/j.annals.2006.11.001.

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Lingyun, Zhang. « China's travel agency industry ». Tourism Management 12, n^o 4 (décembre 1991) : 360–62. http://dx.doi.org/10.1016/0261-5177(91)90049-y.

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Duvall, Patricia Wood, Ray M. Haynes et Lawrence J. Truitt. « Evaluating Small Travel Agency Productivity ». Journal of Travel Research 31, n^o 3 (janvier 1993) : 10–13. http://dx.doi.org/10.1177/004728759303100302.

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Bennett, Marion M. « Information technology and travel agency ». Tourism Management 14, n^o 4 (août 1993) : 259–66. http://dx.doi.org/10.1016/0261-5177(93)90060-x.

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S Soegoto, E., et A. H Nugroho. « Information Technology for Travel Agency ». International Journal of Research and Applied Technology 1, n^o 1 (25 juin 2021) : 148–53. http://dx.doi.org/10.34010/injuratech.v1i1.5658.

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The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the travel agent. Nowadays, the convenient use of Internet technology is used to market products and services offered by travel agents, so that it provides many benefits for business travel agents with minimum marketing costs. The results of this study were the use of internet and online marketing had impacts on the increasing profits of the travel agents. The conclusion of this research is Bandung Tour Expert as a company need to improve their variant of tour package to make tourist more interest to visit the company website.

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Stevenson, Gordon Park. « Time Travel, Agency, and Nomic Constraint ». Monist 88, n^o 3 (2005) : 396–412. http://dx.doi.org/10.5840/monist200588322.

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Ohkita, Kenichi, et Kazumitsu Minamikawa. « Travel agency referral and retailer competition ». World Review of Entrepreneurship, Management and Sustainable Development 12, n^o 4 (2016) : 457. http://dx.doi.org/10.1504/wremsd.2016.079317.

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Ohkita, Kenichi, et Kazumitsu Minamikawa. « Travel agency referral and retailer competition ». World Review of Entrepreneurship, Management and Sustainable Development 12, n^o 4 (2016) : 457. http://dx.doi.org/10.1504/wremsd.2016.10000148.

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Tarasova, Anna, Anna Polukhina et Avdykerim Arnaberdiyev. « Information Support for Travel Agency Performance ». International Journal of Recent Contributions from Engineering, Science & ; IT (iJES) 8, n^o 4 (18 décembre 2020) : 69. http://dx.doi.org/10.3991/ijes.v8i4.17669.

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Internet technologies create new platforms for the sale of goods and services, however, their emergence arise new issues of how to attract and retain users. Modern Internet users enjoy freedom of choice, they can easily find travel services, or skip them just by closing the browser tab. That is how Customer Relationship Management (CRM) systems were introduced to build and manage efficiently good user relationships. This article discusses the main functions of CRM, according to the classification of The Center for Research on Information Technology and Organizations (the University of California, Irvine, USA) and considers the potentials of CRM systems on the market for large and small companies. The objective of the paper is to research information technologies that help to attract, retain and work with clients in travel agencies, as well as technologies that open up new platforms for the sale of tourism products, namely online sales. The article also investigates the impact the Internet technologies have on various industries, in particular on the tourism industry.

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Kim, Hyeung-Chul. « Travel Agency ! How will you survive ? » Journal of MICE & ; Tourism Research 21, n^o 3 (30 septembre 2021) : 87–106. http://dx.doi.org/10.35176/jmtr.21.3.5.

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Dudek, Jaremen, Michalska-Dudek et Walesiak. « Loyalty Model Proposal of Travel Agency Customers ». Sustainability 11, n^o 13 (5 juillet 2019) : 3702. http://dx.doi.org/10.3390/su11133702.

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Customer loyalty to a destination and accommodation services constitutes a frequent object of research; however, customer loyalty to travel agencies is rarely analyzed. The presented article is an attempt to fill in this research gap. Its purpose is to construct and verify the model covering the impact of the selected factors on the loyalty level of customers of travel agencies operating in Poland. The conceptualization of the loyalty model of travel agency customers (based on the European path-based EPSI model) proposed in the article was first used to illustrate the existing correlations in customer behavior to analyze and explain the development of the loyalty phenomenon vis-a-vis travel agency customers. The aforementioned assumptions—having applied the structural equation modelling (SEM)—were reflected in the development of the theoretical model of travel agencies customer loyalty, the empirical verification of which (N = 1151) allowed us to determine the impacts of selected factors (i.e., the perceived quality of the travel agency’s offers, its image and the satisfaction with its service buyers) on the loyalty level of travel agency customers. It has been shown that two major factors have positive impacts on the loyalty of travel agency customers: (i) the perceived quality of travel agency offers, and (ii) its image. Furthermore, the conducted analysis highlights the positive influence of the perceived value of travel agency offers on the loyalty of customers.

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Kurniawan, M. Rizki, Oky Dwi Nurhayati et Kurniawan Teguh Martono. « Sistem Informasi Geografis Pencarian Lokasi Agen Bus dan Travel Terdekat di Kota Semarang Berbasis Mobile dengan Metode Dijkstra ». Jurnal Teknologi dan Sistem Komputer 3, n^o 2 (20 avril 2015) : 302. http://dx.doi.org/10.14710/jtsiskom.3.2.2015.302-310.

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Nowadays, the mobility of people who travel to a place through road transportation is increasing, either private vehicle or public transportation services. By the high intensity of use the road transportation, especially the road transportation service in Semarang, in this cases are bus and travel, it makes the transportation service users often confused in determining transportation agency to be used, especially if user is in hurry. Therefore, transportation user need a mobile application that can provide bus or travel transportation agency locator services which nearby user location and provide destination route which is expected. The Bus and Travel agency – Based Applications Mobile Locator Using Dijkstra Method is the ultimate solution in the search of bus and travel agency in Semarang. The purpose of development this application is developing a search guidance system of bus and travel agency location which nearby user location that can provide an efficient route and save the time. The Bus and Travel agency – Based Applications Mobile Locator is implemented using ionic framework that runs on Android. Sqlite as the media storage of this, allows user to perform agency data management. In Addition, it is supported by the relevance of agency data which is obtained from Department of Transportation, Communication, and Information Central of Java and transportation magazine site. The use of Google Maps API supports search location using Dijkstra Method in search of bus and travel agency, that expected to facilitate the users find travel or bus agency as expected, and its information that’s already available.

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Ting, Chih Wen, Miao Sheng Chen et Chia Ling Lee. « The Influences of Travel Product Types on Online Travel Purchasing of e-Travel Agency ». Advanced Materials Research 459 (janvier 2012) : 500–504. http://dx.doi.org/10.4028/www.scientific.net/amr.459.500.

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This study explores the relationships among technology acceptance, perceived online risk, reducing transaction cost, service quality and satisfaction of customers’ transaction process in the Taiwan e-travel agency context. A mail survey of online travel products purchasers achieved an effective response rate of 58.3%. Data were analyzed using the structural equation modeling and multigroup comparison. The findings reveal that technology acceptance, perceived online risk, reducing transaction cost, and service quality are directly influence transaction satisfaction. Furthermore, the travel product types show its moderating effects on perceived online risk, reducing transaction cost, and service quality to transaction satisfaction

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Ting, Chih Wen, Miao Sheng Chen et Chia Ling Lee. « The Influences of Travel Product Types on Online Travel Purchasing of e-Travel Agency ». Advanced Materials Research 459 (janvier 2012) : 500–504. http://dx.doi.org/10.4028/scientific5/amr.459.500.

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Mawaddah, Rana Atiqah, et Toto Sugiharto. « PENGARUH DIMENSI KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN : STUDI EMPIRIS PADA KONSUMEN E-TRAVEL AGENCY (ONLINE TRAVEL AGENCY) ». Jurnal Ilmiah Ekonomi Bisnis 26, n^o 3 (2021) : 206–22. http://dx.doi.org/10.35760/eb.2021.v26i3.3282.

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E-travel agency adalah sebuah layanan perjalanan yang merupakan bentuk dari kemajuan dalam bidang teknologi yang dibutuhkan masyarakat. Transaksi bisnis secara online (daring), termasuk pembelian tiket pesawat, makin banyak dilakukan masyarakat karena sangat efisien, praktis dan mudah. Hasil survei DailySocial menunjukkan sebanyak 69,31 persen responden pernah menggunakan jasa trasportasi udara dalam satu tahun terakhir. Sebagian besar dari mereka, yakni 91,76, melakukan pemesanan secara daring. Berkaitan dengan hal tersebut, penelitian ini dilakukan dengan tujuan menganalisis pengaruh dimensi kualitas layanan dan kepercayaan terhadap kepuasan pelanggan e-travel agency, baik secara simultan maupun parsial, dan mengidentifikasi variabel yang paling berpengaruh terhadap kepuasan konsumen e-travel agency. Data primer, yang dihimpun dari 100 responden yang dipilih secara acak menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya, digunakan dalam penelitian ini. Data dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa dimensi kualitas layanan yang terdiri dari keandalan, privasi & keamanan, dan efisiensi serta kepercayaan pelenggan secara simultan berpengaruh terhadap kepuasan pelanggan e-travel agency. Secara parsial, hanya satu variabel yang berpengaruh terhadap kepuasan pelanggan e-travel agency, yaitu kepercayaan pelanggan. Variabel ini berpengaruh meningkatkan kepuasan pelanggan e-travel agency.

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Oh, Soo-Kyung. « Factors Influencing Operation of Travel Agency Services ». Journal of the Korea Contents Association 7, n^o 10 (28 octobre 2007) : 283–92. http://dx.doi.org/10.5392/jkca.2007.7.10.283.

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Dolnicar, Sara, et Christian Laesser. « Travel Agency Marketing Strategy : Insights from Switzerland ». Journal of Travel Research 46, n^o 2 (11 septembre 2007) : 133–46. http://dx.doi.org/10.1177/0047287507299573.

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Chang, Kuo-Chien. « How travel agency reputation creates recommendation behavior ». Industrial Management & ; Data Systems 115, n^o 2 (9 mars 2015) : 332–52. http://dx.doi.org/10.1108/imds-09-2014-0265.

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Purpose – The purpose of this study is to explore the effect of travel agency’s reputation on customer recommendation behavior by examining the mediating effects of customer-perceived functional and emotional value as well as the moderating effects of tour leader performance and customer flow experience in the travel agency sector. Design/methodology/approach – A statistical analysis of the collected questionnaires was computed based on the 463 usable responses from Taiwan tourists who joining the group package tours traveling to China. Structural equation modeling is the essential analysis methodology used to examine the hypothesized relationships among the variables. Findings – The analysis results confirm that reputation has positive effects on customers recommendation behaviors in which perceived functional and emotional value work as necessary mediating roles. Nevertheless, the effect of reputation through emotional value on customer recommendation behavior provides a much better explanation than through functional value in the model. In addition, regarding the variables of tour leader performance and customer flow experience in the model, only the tour leader performance is confirmed that moderates the relationships among reputation, perceived value, and customer recommendation behavior. According to the findings, managerial implications are discussed as well. Originality/value – This study develops a conceptual stimulus-organism-response (S-O-R) model that, reflecting the mediating role of perceived value and the moderating role of tour leader performance, indicates the effect of reputation on customer recommendation behavior.

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Randolph, Linda Bird. « How to select a travel nursing agency ». Nursing Management (Springhouse) 34 (mars 2003) : 6–8. http://dx.doi.org/10.1097/00006247-200303001-00002.

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Devasena, S. Valli. « Influence of Education on Travel Agencies' E-Business ». International Journal of Information Systems and Social Change 5, n^o 2 (avril 2014) : 32–38. http://dx.doi.org/10.4018/ijissc.2014040104.

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The success of Travel Agency e business depends on the Educational level of its agents. Because a travel agents job involves not only making sales but also gathering information, researching travel products, analyzing options, and making recommendations, for these reasons, travel agents are often referred to travel Consultants or travel counselors. The main products of a travel agency are transportation accommodation and packaged vacations. Airline tickets are the primary products line of most travel agencies. To cope up with the changing environment, education plays an important role.

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Wei, M. « Construction of Marketing Management Information System of Travel Agency Based on Customer Relationship Management ». Advanced Materials Research 136 (octobre 2010) : 69–76. http://dx.doi.org/10.4028/www.scientific.net/amr.136.69.

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The theory of customer relationship management has been gradually penetrated into all levels of enterprise management. As a close business with customers, travel agency should focus on customer relationship management, which is very important. This paper attempts to combine the concept of customer relationship management and the processes of traditional travel agency marketing to construct the system architecture, considering the actual situation and specific requirements of a travel agency, combining with norms and standards of the management of travel agencies industry, as well as, using the current popular system architecture B/S (Browser/Sever) Mode. By extensively studying the theory of software engineering, database theory and object-oriented languages and Web programming, management information systems analysis and design process of travel agency marketing is discussed in detail based CRM.

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Balian, Patrick, et Elias Ghaleb. « Human Capital Sustainability and Organizational Performance : The Case of a Travel Agency ». Australian Journal of Business and Management Research 6, n^o 1 (3 mai 2021) : 96–106. http://dx.doi.org/10.52283/nswrca.ajbmr.20210601a08.

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The tourism industry in the Middle East plays a critical role in maintaining and energizing countries' economic status. It has a major element in facing numerous human capital obstacles that are deepening its development. This paper seeks to explore how the enhancement of human capital in a travel agency can have a significant positive impact on its performance, by studying the importance and consequences of the enhancement of human capital to improve specifically a travel agency's performance. This research aims to identify and remedy the delinquencies in the enterprise’s human capital that are obstructing its growth performance. We utilized the socio-economic methodology, which is a mix of qualitative, quantitative, and financial approaches, to remediate the organizational transition from within the travel agency at all stages and with the participation of all the members in the enterprise. The research study focuses on human capital dimensions across metrics for maximizing performance effectiveness that endorsed our hypothesis: “Enhancement of human capital improves travel agency firm’s performance”. The results of this intervention research add to the literature of the human capital variable of intellectual capital theory, which previous authors did not explore, by providing considerable contributions to the field of intellectual capital in a specific set of metrics. It demonstrated a positive impact on the travel agency firm’s performance through the enhancement of Human capital through time management, sales activity, marketing, and communication skills enhancement.

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Zhang, Ke. « The Problems and Solutions of Strategic Brand Management ». Applied Mechanics and Materials 644-650 (septembre 2014) : 5872–75. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.5872.

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In recent years, with the rapid development of China's economy, more and more standardized of all aspects, the tourism industry is also increasingly tending to mature, the number of tourists who have demand for public services is increasing, strengthening travel agencies’ strategic brand management is the inevitable choice to the construction of China's tourism power, but also a positive role in the construction of local tourism services, which has important significance. Facing wide disparity of the Chinese and foreign travel, as well as the reality background of the large-scale foreign capital and joint venture travel into our country's tourism market, as well as the background of the relative lack of academic related research of the travel agency brand, in this paper, the problem of how to enhance the competitiveness of our country travel agency brands is discussed. This paper first defined the concept of travel brands, insufficient analysis of brand management of travel agencies, at present, China Travel Agency has reasonably insufficient number of service providers, service structure is irrational, the service system is imperfect, inadequate security and other issues evaluation system needs to be improved, this paper analyzes the issues and raises countermeasures, in order to provide reference for our travel agency.

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Shoifuro, Indah, et Clarashinta Canggih. « Hubungan Kualitas Pelayanan Islami dan Citra Biro Perjalanan (Travel) Terhadap Keputusan Jamaah dalam Menggunakan Biro Perjalanan (Travel) Haji dan Umrah ». MALIA (TERAKREDITASI) 12, n^o 1 (11 décembre 2020) : 39–52. http://dx.doi.org/10.35891/ml.v12i1.2323.

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This research aimed to examine the relationship between Islamic service quality and the image of travel agency toward customer decision to use Hajj and Umrah travel agency. The method used in this research was quantitative through multiple correlation analysis, with total sample of 94 person. Data collected through questionnaire used likert scale. The results of this study indicated that Islamic service quality did not show a significant relationship to the customer decision of using Hajj and Umrah travel agency, while image of the travel agency had a significant relation on the decision. However, simultaneously, quality of Islamic services and the image of travel agency had a significant relationship to the customer decision of using Hajj and Umrah travel agency. _________________________________________________________________ Penelitian ini bertujuan untuk menguji hubungan kualitas layanan Islami dan citra biro perjalanan terhadap keputusan pelanggan menggunakan biro perjalanan haji dan umrah. Metode yang digunakan dalam penelitian ini adalah kuantitatif melalui analisis korelasi ganda, dengan jumlah sampel 94 orang. Pengumpulan data dilakukan melalui kuesioner menggunakan skala likert. Hasil penelitian ini menunjukkan bahwa kualitas layanan syariah tidak menunjukkan hubungan yang signifikan terhadap keputusan pelanggan menggunakan biro perjalanan haji dan umrah, sedangkan citra biro perjalanan memiliki hubungan yang signifikan terhadap keputusan tersebut. Namun secara simultan, kualitas layanan Islami dan citra biro perjalanan memiliki hubungan yang signifikan dengan keputusan pelanggan dalam menggunakan biro perjalanan haji dan umrah.

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Volek, Martin. « Online Marketing Strategies for Travel Agencies ». Studia commercialia Bratislavensia 4, n^o 16 (1 janvier 2011) : 590–99. http://dx.doi.org/10.2478/v10151-011-0013-0.

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Online Marketing Strategies for Travel Agencies This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization in order to improve the position of a travel agency when searching for potential customers. In the final section the author describes the key social media as well as the right method how a travel agency should enter them. The basics and experiences described in the paper can be used as a universal guide for all travel agencies intending to successfully manage their marketing activities in the online environment.

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Newmark, Gregory. « Conducting Visitor Travel Surveys : A Transit Agency Perspective ». Journal of Public Transportation 17, n^o 4 (décembre 2014) : 136–56. http://dx.doi.org/10.5038/2375-0901.17.4.8.

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Xu, Jing (Bill), et Libo Yan. « How Students Perceive Travel Agency–Related Degree Courses ». Journal of Hospitality & ; Tourism Education 27, n^o 1 (2 janvier 2015) : 30–38. http://dx.doi.org/10.1080/10963758.2014.998763.

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Lee, Jenny Ji-Yeon, Heidi H. Sung, Agnes L. Defranco et Richard A. Arnold. « Developing, Operating, and Maintaining a Travel Agency Website ». Journal of Travel & ; Tourism Marketing 17, n^o 2-3 (15 février 2004) : 205–23. http://dx.doi.org/10.1300/j073v17n02_16.

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Hui, Tak Kee, et David Wan. « Factors Affecting Consumers' Choice of a Travel Agency ». Journal of Travel & ; Tourism Marketing 19, n^o 4 (19 septembre 2005) : 1–12. http://dx.doi.org/10.1300/j073v19n04_01.

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Goodrich, Jonathan. « Book Reviews : Legal Aspects of Travel Agency Operation ». Journal of Travel Research 26, n^o 4 (avril 1988) : 57–58. http://dx.doi.org/10.1177/004728758802600412.

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Litvin, Stephen W. « Tourism Student Perceptions of a Travel Agency Career ». Tourism and Hospitality Research 1, n^o 4 (janvier 2000) : 295–312. http://dx.doi.org/10.1177/146735840000100402.

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Sellers-Rubio, Ricardo, et Juan L. Nicolau-Gonzálbez. « Assessing performance in services : the travel agency industry ». Service Industries Journal 29, n^o 5 (mai 2009) : 653–67. http://dx.doi.org/10.1080/02642060902720147.

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Gao, Xiongbin, Scott Cohen et Paul Hanna. « Hitchhiking travel in China : Gender, agency and vulnerability ». Annals of Tourism Research 84 (septembre 2020) : 103002. http://dx.doi.org/10.1016/j.annals.2020.103002.

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Tsai, Yao-Hsu. « Travel agency managers' perceptions of tourism industry employability ». Journal of Hospitality, Leisure, Sport & ; Tourism Education 20 (juin 2017) : 122–33. http://dx.doi.org/10.1016/j.jhlste.2017.04.001.

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Cho, Wooje. « The Effect of Travel Agency Selection Attributes on Purchase Intention of Travel Product ». International Journal of Tourism Management and Sciences 33, n^o 2 (30 mars 2018) : 165–79. http://dx.doi.org/10.21719/ijtms.33.2.9.

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Sharma, Ankita, Swati Sharma et Monica Chaudhary. « Are small travel agencies ready for digital marketing ? Views of travel agency managers ». Tourism Management 79 (août 2020) : 104078. http://dx.doi.org/10.1016/j.tourman.2020.104078.

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Flaherty, Gerard, Daniel Lim et Graham Fry. « Travel Agency Awareness of the Health Risks of International Travel ; A Pilot Study ». International Journal of Travel Medicine and Global Health 3, n^o 2 (10 juin 2015) : 45–48. http://dx.doi.org/10.20286/ijtmgh-030268.

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Aryanti, Desy, et Eeng Ahman. « PENGARUH ASSURANCE TERHADAP LOYALITAS PELANGGAN CORPORATE TIKET MASKAPAI PENERBANGAN DOMESTIK PT. INTERLINK TOURS & ; TRAVEL BANDUNG (Survey Kepada Pelanggan Corporate Tiket Maskapai Penerbangan Domestik PT. Interlink Tours and Travel Bandung) ». Journal : Tourism and Hospitality Essentials Journal 2, n^o 1 (6 avril 2016) : 219. http://dx.doi.org/10.17509/thej.v2i1.1935.

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Travel and tourism in the world is a milestone for the global economy industry today. Tourism is currently standing strong in almost all countries as an industry in their respective countries, including Indonesia. One of the important tourism industry in the implementation of tourism is travel services as tourist facilities required to meet travel. One of the travel services required by tourists is a travel agency. Many travel agents established in the provinces where people often travel potentially that West Java especially in Bandung. In 2011 the number of places of business travels are in Bandung as many as 218. One of the largest travel agency in Bandung is PT. Interlink Tours and Travel. In terms of sales, PT. Interlink Tours and Travel rely more on domestic airline tickets customers in large numbers and repeatedly. In 2011 customers of PT. Interlink Tours and Travel have decreased loyalty. One way PT. Interlink Tours and Travel do to enhance customer loyalty to an airline ticket sales in accordance with the target is to provide quality service to customers with a focus on communication, credibility, security, competence and courtesy. In marketing this is called assurance. Assurance theory used is the theory of the Parasuraman in Ririn Tri Ratnasari (2011:109) and the theory of customer loyalty using the theory Baloglu (2002). The population in this study is the corporate customers of domestic airline tickets in PT. Interlink Tours and Travel Bandung. Sampling technique used is saturated sampling and data analysis technique used is multiple regression. Overview of research on assurance and customer loyalty is in a good position. The results showed simultaneous assurance effect on customer loyalty. However, partially only competence sub variables that influents the loyalty, while the other four sub variables, namely communication, credibility, security and courtesy are no effect on customer loyalty.

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Huang, Leo, et Michael Chang. « Why do travel agencies choose to undergo IPOs in Taiwan ? » Tourism Economics 24, n^o 1 (23 août 2017) : 79–91. http://dx.doi.org/10.1177/1354816617725452.

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Travel agencies have seen an increasing number of firms going public in recent years. This study explores and empirically examines the initial public offering (IPO) strategy model for travel agencies by adopting a three-round Delphi research design. Qualitative interviews with the 13 travel agency chief executive officers and related experts provided additional insights. The result shows that Taiwanese travel agencies consider 9 internal motivations, 8 external environment forces, and 11 determinants for the decision to go IPO and 10 performance indicators post-IPO. Finally, the model herein illustrates how travel agencies can realize IPOs’ strategic goals by increasing the performance of travel agency post-IPO.

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Munawaroh, Munawaroh, Hary Sulaksono et Tamriatin Hidayah. « Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Harga, Dan Kualitas Informasi Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Pada Online Travel Agency (OTA) Traveloka.com ». JMBI : Jurnal Manajemen Bisnis dan Informatika 2, n^o 1 (28 janvier 2022) : 1–15. http://dx.doi.org/10.31967/prodimanajemen.v2i1.541.

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This study aims to analyze the effect of perceived security, ease of transaction, price and quality of information on buying interest through customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com. This research method uses descriptive quantitative research, data collection techniques use purposive sampling by distributing 60 questionnaires to STIE Mandala Jember students, the analytical method used is path analysis using SPSS version 20 and Sobel test calculator to test hypotheses. The results of this study indicate that: 1) the perceived security, price and quality of information variables have a direct effect on customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com, while the ease of transacting variable has no direct influence, 2) the ease of transaction and quality of information variables. Information has a direct effect on buying interest at the Online Travel Agency (OTA) Traveloka.Com, while the perceived security and price variables do not have a direct influence, 3) customer satisfaction has a direct influence on buying interest at the Online Travel Agency (OTA) Traveloka. Com, and finally 4) the customer satisfaction variable cannot mediate the relationship between the variables of perceived security, ease of transaction, price and quality of information on buying interest through customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com.

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Li, Qiao Ling. « The Innovation of Tourism Marketing Model on E-Commerce Environment ». Advanced Materials Research 926-930 (mai 2014) : 4041–44. http://dx.doi.org/10.4028/www.scientific.net/amr.926-930.4041.

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The future development of tourism marketing should focus on marketing model for the Chinese market through the use of reasonable technical, find a more accurate, more effective way of marketing to product higher profit margins, but also provide more personalized of the product for consumers, and ultimately achieve long-term growth of tourism economy.This paper discuss the innovation of e-commerce tourism in following four aspects: the innovation of marketing model based on travel agency characteristics, the application of marketing method based on media characteristics, The evaluation innovation of travel agency based on marketing mix model and the innovation of marketing model of travel agency.

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Menguc, Bulent. « Major Travel Agency and Trip Attributes Effective When Purchasing a Domestic Tour from a Travel Agency : Some Insights from Istanbul, Turkey ». Journal of Travel & ; Tourism Marketing 3, n^o 2 (27 juillet 1994) : 1–18. http://dx.doi.org/10.1300/j073v03n02_01.

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Shi, Pingping, et Yaogang Hu. « Service commission contract design of online travel agency to create O2O model by cooperation with traditional travel agency under asymmetric information ». Journal of Destination Marketing & ; Management 21 (septembre 2021) : 100641. http://dx.doi.org/10.1016/j.jdmm.2021.100641.

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