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Thèses sur le sujet « Target marketing – Econometric models »

Auteur : Grafiati

Publié le 10 mars 2023

Mis à jour le 31 juillet 2025

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1

Fok, Dennis. "Advanced econometric marketing models = Geavanceerde econometrische marketing modellen /." Rotterdam : Erasmus Research Institute of Management, 2003. http://aleph.unisg.ch/hsgscan/hm00084593.pdf.

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2

Sundali, James Arnold. "An experimental investigation of market entry problems." Diss., The University of Arizona, 1995. http://hdl.handle.net/10150/187079.

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This dissertation considers organizational problems of market entry. The research follows the experimental path. Game theoretic models are combined with laboratory experiments to produce a set of empirical findings. Two market entry problems are studied. The first considers the chain store paradox developed by Selten (1978). This game considers an established chain store with locations in numerous towns. In each of these towns a different competitor decides whether to enter and compete with the chain store. When entry occurs, the chain store can respond cooperatively or aggressively. The game

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3

Li, Ke 1969. "A general equilibrium analysis of the division of labour : violation and enforcement of property rights, impersonal networking decisions and bundling sale." Monash University, School of Asian Languages and Studies, 2001. http://arrow.monash.edu.au/hdl/1959.1/9256.

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4

Negassa, Asfaw. "The effects of deregulation on the efficiency of agricultural marketing in Ethiopia : case study from Bako area." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=23926.

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The effects of the March 1990 deregulation policy on the marketing of agricultural products are examined in terms of price levels, price variability and market integration for maize, tef, noug and sorghum for the Bako, Tibe and Shoboka markets of the Wollega and Shoa regions of Ethiopia. Weekly price data from 1986 to 1993 are used. The price level and price variability changes are tested using a T-test and F-test respectively while market integration is tested using traditional price correlation analysis and Granger's and Johansen's methods of cointegration analysis. Deregulation has resulted

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5

Andriamanjay, Eric. "An econometric analysis of the consumer demand for dairy products in Canada 1968-1982 /." Thesis, McGill University, 1988. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=61840.

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6

Kressner, Josephine D. "Leveraging targeted marketing data in travel demand modeling: validation and applications." Diss., Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/51870.

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To date, the collection of comprehensive household travel data has been a challenge for most metropolitan planning organizations (MPOs) and state departments of transportation (DOTs) due mainly to high costs. Urban population growth, the expansion of metropolitan regions, and the general unwillingness of the public to complete surveys conflict with limited public funds. The purpose of this research is to leverage targeted marketing data, sometimes referred to as consumer data or just simply marketing data, for travel demand modeling applications. This research reveals a first step in exploring

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7

Sanchez, Juan Machado. "Effect of price and in-store promotion on sales: a study of distinct regions in an emerging market." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16571.

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Submitted by Juan Sanchez (juan_msanchez@msn.com) on 2016-06-06T13:44:26Z No. of bitstreams: 1 marketing-sanchez-projeto VF 6.pdf: 1259869 bytes, checksum: e6fdb1cce68a5d409ee6ccd47f4f1771 (MD5)<br>Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-06-06T13:46:44Z (GMT) No. of bitstreams: 1 marketing-sanchez-projeto VF 6.pdf: 1259869 bytes, checksum: e6fdb1cce68a5d409ee6ccd47f4f1771 (MD5)<br>Made available in DSpace on 2016-06-06T15:11:27Z (GMT). No. of bitstreams: 1 marketing-sanchez-projeto VF 6.pdf: 1259869 bytes, checksum: e6fdb1cce68a5d409ee6ccd47f4f1771 (M

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Simanavičius, Nerijus. "Alternatyvios energijos plėtros efektyvumo didinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090703_115849-06913.

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Šio darbo tikslas – išnagrinėti veiksnius, darančius įtaką alternatyvios energetikos plėtros efektyvumui Lietuvoje ir sukurti modelį šiai problemai spręsti, remiantis atliktais ekonometriniais ir realaus projekto skaičiavimais. Pagrindinės sprendžiamos problemos yra susijusios su silpnais bendradarbiavimo ryšiais tarp politikos, verslo ir mokslo sričių. Neefektyvus finansavimas energetinių projektų, neracionalus piliečių motyvavimas dėl alternatyvios energijos (AE) privalumų ir ilgas atsipirkimo laikas, suteikia neekonomiško verslo „šešėlį“. Viena iš svarbiausių darbo dalių yra realaus energet

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Meyer, Ferdinand. "Model closure and price formation under switching grain market regimes in South Africa." Thesis, Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-12082006-105715.

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Thesis (D.Phil.(Agricultural Economics, Extension, and Rural Development))--University of Pretoria, 2006.<br>Includes summary. Includes bibliographical references. Available on the Internet via the World Wide Web.

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10

Verikios, George. "Understanding the world wool market : trade, productivity and grower incomes." University of Western Australia. School of Economics and Commerce, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0064.

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[Truncated abstract] The core objective of this thesis is summarised by its title: “Understanding the World Wool Market: Trade, Productivity and Grower Incomes”. Thus, we wish to aid understanding of the economic mechanisms by which the world wool market operates. In doing so, we analyse two issues trade and productivity and their effect on, inter alia, grower incomes. To achieve the objective, we develop a novel analytical framework, or model. The model combines two long and rich modelling traditions: the partial-equilibrium commodity-specific approach and the computable-general-equilibrium

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11

Kratzer, Jan, and Christopher Lettl. "Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren." University of Chicago Press, 2009. http://dx.doi.org/10.1086/599324.

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Prior research has shown that both lead users and opinion leaders may propel the diffusion of innovation. This raises the question of whether lead users and opinion leaders are positioned similarly in social networks, which we address using a sample of 23 school classes consisting of 537 children. Research among children is very scarce in this particular domain. Our statistical analyses based on hierarchical linear modeling reveal two general results: first, lead users among children appear to possess a variety of links between clusters; second, opinion leaders are locally positioned within cl

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ALBEROLA, ILA Enrique. "Exchange rate targets : models and design." Doctoral thesis, 1995. http://hdl.handle.net/1814/4906.

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Defence date: 15 September 1995<br>Examining board: Prof. Michael Artis, E.U.I. ; Prof. Fabio Canova, Università di Catania ; Prof. Andrew Hughes Hallett, Heriott-Watt University ; Prof. Mark Salmon, E.U.I., Supervisor ; Prof. José Viñals, Banco de España<br>First made available online: 26 August 2016

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13

Vardanyan, Mikayel. "Essays on the use of distance functions in empirical studies : efficiency measurement and beyond." Thesis, 2005. http://hdl.handle.net/1957/28730.

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This dissertation explores the intricacies associated with the use of distance functions in empirical studies. It focuses on the measurement of advertising efficiency and investigates the properties of the models that seek to approximate the abatement costs of socially undesirable outputs. The first manuscript is devoted to the development of the algorithm that can be used to measure the efficiency with which firms market their brands in the presence of advertising by rivals. An empirical illustration is carried out using the data from the U.S. brewing industry. The second study analyzes the d

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14

"The effect of institutional quality on export dynamics." 2013. http://library.cuhk.edu.hk/record=b5549323.

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本文探讨了国家制度环境对出口企业以及出口企业动态的影响。目前关于制度对贸易总值影响的研究已引起了越来越多的关注。然而，关于制度环境对贸易动态影响的研究是非常有限的。所有现有的研究都是基于对某一国家的分析。本文采用世界银行出口企业动态数据库，该数据库包含45个出口国以及200多个进口国的多国面板数据。研究表明，有效的制度环境会增加两国间的出口企业的数量以及出口企业的存活率。良好的制度环境会减少双方违反合同的可能性同时减少对合同执行以及经济法律体制的不确定性。其次，研究表明,与出口国不同，进口国的制度环境对出口企业的平均出口值有负面的影响。进口国有效的制度环境吸引了一些边际生产者进入出口市场，从而降低了整体企业出口的平均值。最后，本文发现制度环境的提升会减少出口企业的市场进入率。有效的制度环境会提高出口市场的稳定性，减少市场内部的流动率。<br>This paper studies the effect of institutional quality on exporter behavior and export dynamics. There is a growing interest in the study on the effect of institutions on aggregate trade volume in the recent literature. Howe

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15

BONGARDT, Annette. "Coordination between customers and suppliers in intermediate goods markets and associated patterns of R and D collaboration : market power and efficency." Doctoral thesis, 1990. http://hdl.handle.net/1814/4872.

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Defence date: 17 December 1990<br>Examining board: Prof. Alexis Jacquemin, Université Catholique de Louvain and Commission of the European Communities, Brussels ; Prof. Daniel Jones, Cardiff Business School ; Prof. Neil Kay, University of Strathclyde ; Prof. Stephen Martin, thesis supervisor, European University Institute, Flroence ; Prof. Joachim Schwalbach, Freie Univeristät Berlin<br>PDF of thesis uploaded from the Library digitised archive of EUI PhD theses completed between 2013 and 2017

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16

Miller, Jason D. "The economics of commodity promotion in the hazelnut industry." Thesis, 2012. http://hdl.handle.net/1957/36595.

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The objective of this study was to evaluate the effect of commodity promotion activities on the United States' hazelnut farmer's economic welfare. Commodity promotion activities, such as generic advertising and research, are the responsibilities of government mandated commodity commissions, such as the Hazelnut Marketing Board (HMB). The HMB is a state mandated cartel, organized under the Agricultural Marketing Agreement Act of 1937 (i.e. the Marketing Order) and amended in 1981, 1986, and 1989 (7 CFR Part 982, FR Doc. 81-14045 FR Doc. 86-18438, FR Doc. 89-26187). HMB promotion activities are

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17

Friedrich, Fränzo Otto. "Measurement of direct response advertising in the financial services industry : a new metrics model." Thesis, 2014. http://hdl.handle.net/10500/19619.

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Direct response advertising in the financial services industry in South Africa has become one of the most important tactics companies utilise to build and maintain market share. Ensuring that these advertising campaigns yield optimal return on investment numbers is the responsibility of marketing departments and their partners in the marketing and sales processes, such as the creative and media agencies, the distribution force, as well as the client service area that supports the client value proposition. The marketing executive therefore is accountable for the planning, budgeting and executio

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