Thèses : « Strategies of Internationalization »

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Masum, Mohibul, and Alejandra Fernandez. "Internationalization Process of SMEs: Strategies and Methods." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-859.

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This thesis focuses on the internationalization process of SMEs, the strategies and methods they use. The major aim of this research was to gain a better understanding of the process by comparing and analyzing three main internationalization process theories: the Uppsala model, network theory and international entrepreneurship theory. An essential part of this study consisted of gathering empirical data from SMEs that has already been internationalized as well as from some of those who intend to internationalize in the near future. Our findings show the application and usefulness of the three theories to these SMEs, especially their heavy reliance on network relationships. The findings also indicate that firms use a combination of variables from all three theories and some aspects of the much criticized Uppsala model are still significant in describing the internationalization process behavior of SMEs.

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Nosek, Niklas. "Analysis of Internationalization Strategies of German Electricity Companies." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-71874.

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The thesis analyzes internationalization strategies and processes that were used by major German electricity companies during their transition from purely national companies to some of the world's largest electricity corporations with operations in many different countries. The paper starts out by outlining theoretical elements that are available to companies in general and then provides an in-depth analysis of the internationalization that Germany's major Electricity companies went through after the liberalization of German and European electricity markets. Based on this, the thesis then identifies key internationalization patterns in the German electricity industry and, by taking into account future developments, provides factors that will influence further internationalization strategies in the segment.

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LaFleur, Dale, and Dale LaFleur. "Transnational Partnerships and Dual Degrees: Entrepreneurial Strategies for Internationalization." Diss., The University of Arizona, 2018. http://hdl.handle.net/10150/626702.

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This study explored the motivations, desired outcomes, and strategies used when developing and implementing international joint/dual degree programs in the US. Twenty-three administrators involved with the development international joint/dual degree programs, primarily at public doctoral-granting institutions of higher education in the US, were interviewed to learn more about current practices. Findings indicated that the primary motivations for developing international joint/dual degree programs include: recruitment, extending an existing partnership, and that it was part of an institutional strategic plan. The desired outcomes include: growth in both student participation and number of programs. To achieve these desired outcomes seven strategies being utilized by the institutions represented in this study are presented. The lack of formal assessment of programs and student experiences was a chronic challenge relayed by participants. By integrating these findings, this study introduces the notion of transnational partnerships as part of a network that enhances the ability for individual institutions to share resources and expertise in order to pursue new opportunities globally. In this way the tension between the traditional educational mission of the institutions and new entrepreneurial interests can be balanced.

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Maia, Gabriela Moreira da, and Gisele Marques Lima. "Internationalization strategies of Brazilian companies in the textile industry." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16006.

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The internationalization started to be seen as an opportunity for many companies, a strategic way to grow; therefore they assume different levels of commitment in the international market. This dissertation analyzes which internationalization strategies are being used by Brazilian companies in the textile industry and why these companies have chosen these strategies along the time line. The chosen method is a qualitative approach with semi-structured interviews. The companies chosen are Cia. Hering, Dudalina and Karsten; all three have long history in the textile industry and started to export at least more than 30 years ago. Analyzing the companies within the frame of Kraus theory (2000, 2006), it was possible found that the main strategies along the time were: exporting via private label manufacturing, FDI, exporting the own brand and franchising. The internationalization strategies of the companies in the beginning were related to the significant production capacity that boosted their exports, mainly exporting private label. Another remarkable fact was the positive moment of the Brazilian economy that facilitated their exports. Enjoying the positive moment, Cia. Hering and Karsten reached the most committed level of involvement in international operations. With no consolidate brand abroad therefore the Asian competition and not favorable currency exchange rates, they had to return and operate mainly to the domestic market. The companies had no consolidate strategy in the beginning; nevertheless now, all them are concerned in building stronger brands than in past, since they are leaving or at least decreasing the private label exports. The companies have changed focus from production to the market.

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Sedoglavich, Milan. "Internationalization of the Yarra Valley Wine Industry Cluster." The University of Waikato, 2009. http://hdl.handle.net/10289/2259.

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This research investigates the ways in which firms in the cluster approach the process of internationalization through exploring the influence of business clustering and how it benefits firms in entering foreign markets. The purpose was to understand this process to enable firms to develop successful international strategies to expand in foreign markets. The focus of the study is on the Yarra Valley Wine Industry Cluster, the oldest wine growing region in Victoria, Australia. This research examined of Australian wineries to join together in order to achieve greater competitiveness in collaboration when entering foreign markets due to ever increasing global competition. This paper was an exploratory study that used qualitative information gathered from the case study firms to provide practical framework for the execution of the research using a multiple-case study design. The findings show the following: first, some of the wineries gain their perceptions of the foreign markets from their relationships with, as well as, by the input and suggestions of the distributors, agents, and partners in a particular market, while others seem to distance themselves from their international environments and only focus on serving domestic/local markets exclusively. Second, personal networks play an important role when it comes to the internationalization process of the wineries because they provide access to market knowledge. Third, cooperation among cluster firms plays a very limited role in assisting wineries in foreign market expansion; it has only been of benefit when it came to dealing with local issues. The cluster has played only a minor role, if any, when it comes to the internationalization of the cluster firms. Clustering has been identified as a place where wineries exchange knowledge, and techniques, in regards to wine production, or come together in a joint effort to sort out local issues. However, the cluster does not provide assistance to individual wineries entering international marketplaces. In conclusion there was a distinctive lack of active support and organization from the cluster with regard to the international expansion due to the lack of leadership and joint direction among cluster members. This is where local government could take more proactive role to facilitate better usage of geographical clusters. The findings could improve the company decision-making process. Understanding the advantages and disadvantages of clustering as a means for the future international expansion can be useful in helping to develop international strategies for firms. This would be of great significance to business practitioners because this may have a crucial impact on the competitive advantage of firms in foreign markets. In addition to having significant implications for practice, the investigation has implications for international business research because it provides a better understanding of the role of a cluster in the internationalization.

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Åkerman, Niklas. "Learning strategies for international growth : On knowledge acquisition and opportunity realization." Doctoral thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52549.

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Literature on firm internationalization has pointed out knowledge and learning as central components in the internationalization process. While much research has emphasized the development of experience in the firm as the main source of new knowledge, this notion has also been challenged. Furthermore, in internationalization literature, most attention has been paid to market entry and far less to growth in the market thereafter. This research addresses how internationalizing firms capture growth opportunities by acquiring new knowledge in foreign markets. The purpose is to describe and explain how internationalizing firms learn about foreign markets by combining various knowledge sources in order to realize growth opportunities in these markets. To address this purpose, data from two steps of data collection is analyzed. The first step contains qualitative focus-group data from seven Swedish firms and aims to describe learning from a combination of knowledge sources, which leads to the development of a typology of learning strategies. The tentative results from the first step are established in the second step, which contains survey data from 144 internationalizing Swedish firms. In addition to validating the typology, data from the second step explains heterogeneous knowledge outcomes based on differences in learning strategies, suggesting that a diversified strategy has the greatest potential for learning. These results indicate that external knowledge matters more than what has been previously recognized. Furthermore, the results show curvilinear effects of knowledge of the local network and international spread on the realization of international growth opportunities. By integrating components from international entrepreneurship, this research may contribute to internationalization-process literature by (1) describing the typology of how internationalizing firms learn in foreign markets, (2) establishing the described types and explaining the knowledge consequences for internationalizing firms, and (3) explaining how this knowledge impacts the ability to realize international opportunities. This chain of components provides the links between learning and growth of the internationalizing firm beyond the initial market entry.

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Petrou, Andreas. "Foreign entry mode selection strategies in banking." Thesis, University of Warwick, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.390022.

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El, Basha Hanan. "Internationalization Strategies for Sustainable Growth of Small- and Medium-Sized Enterprises." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5004.

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Inadequate use of international knowledge by SME (small- and medium-sized enterprises) leaders is a prime contributing factor to failed internationalization efforts in the U.K. affecting firms' growth and survivability. The purpose of this qualitative single case study was to explore strategies U.K. SME leaders use to expand business internationally for sustainable growth. The Uppsala internationalization process model (UIPM) served as the conceptual framework for this study. Participants consisted of 4 senior leaders and 3 international operations employees who demonstrated effective use of strategies in the operation of the SME internationalization activities. Data collection occurred through semistructured interviews and review of an archival document, complemented by member checking to strengthen the credibility and trustworthiness of the findings. Four themes emerged through thematic data analysis: applying home and foreign market knowledge, capitalization of firm characteristics, selecting psychically close markets, and conducting sequential internationalizing activities for successful and sustainable SME internationalization efforts. The conclusion is that to achieve sustainable growth, SME leaders need to understand all factors pertaining to the internationalization initiatives of the firm, inclusive of market research and data collection, using experiential knowledge, assessing firm-specific advantages, capitalizing on limited resources, and leveraging networks in international markets. Subsequent positive social change may include an increase in sustainable SME in the United Kingdom offering innovative and competitive products and services, increasing employment opportunities, contributing to the citizens' financial stability, and contributing to the community's economic prosperity.

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Erten, Sevcan, and Xung Ly. "China's way to Europe : the internationalization of Chinese firms." Thesis, Högskolan Kristianstad, Sektionen för Hälsa och Samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-8319.

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Problem: Internationalization is a complex process, and Chinese firms have in recent years received a lot of attention on their expansion overseas, to Europe, which is a relatively new phenomenon. Research in this field of study is very limited and it does not have a long history even though it has received attention.Purpose: The purpose of this dissertation is to explore if the Chinese firms have followed the western internationalization theories when investing abroad. Focus is on the Chinese firms‘ investment into the European market. We explore the strategies that the Chinese firms have used and compare it with the existing internationalization models in order to find out how well they fit with the western theories.Methodology: In this dissertation a qualitative method is used, based on an interpretivistic philosophy with an inductive research approach. The research question is answered through semi-structured interviews with Chinese firms in different parts of Europe.Conclusions: After studying the Chinese firms‘ internationalization to the European market we can conclude that existing internationalization theories are not able to explain the expansion of the Chinese firms.

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Barwinski, Arne, and Caroline Burvall. "Fashionable Strategies : Internationalization process of small and medium sized Nordicfashion companies." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45570.

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In our master thesis “Fashionable strategies” we analyze the internationalization processof small and medium sized Nordic Fashion companies. In our study we conducted aquantitative survey and qualitative in-depths interviews to shed light on the topic. We usehereby an iterative research strategy through the triangulation analysis method as researchapproach. The combination of methodologies and perspectives allowed us to analyze ourtheoretical framework and the research questions in a favorable manner. The researchquestions we aim to investigate in our study were the following:· What are the reasons for the small and medium sized Nordic fashion companies wheninternationalizing, and what are the strategies the companies use hereby?· What influences the small and medium sized Nordic fashion companies in their choiceof strategy and market to enter?· Which barriers of entry and problems do the small and medium sized Nordic fashioncompanies see as critical in their internationalization process and how do theyovercome these issues?In the research we especially took a look at the following areas that we found mainlyimportant for fashion companies in their internationalization process: The reasons forexpanding, the choice of market, the entry modes that are used and barriers and problemsthat occur in the process. We take a view on the theoretical models of the Uppsala Model,Helsinki model, Revised Uppsala model and Born-Global Theory to explain the strategiesbehind the small and medium sized Nordic fashion companies.We see that the growth of the company and the profit increase are the main reasons for theNordic fashion companies when expanding their business. The entry modes used by thecompanies are agents and distributors, and when choosing the markets the fashioncompanies are contact-driven and focusing first on markets that have a rather smallerdistance to their own domestic market. The problems the companies have to overcome arecosts of entry, cash-flow and invoice payments which are all related to financial issues.We believe that our study has contributed with new information to the research field ofinternationalization concerning small medium fashion companies in the Nordic countries.

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Cakmak, Aslihan. "Internationalization Strategies of Service Sector Small and Medium Enterprises in Turkey." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4717.

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Small and medium enterprises (SMEs) have a significant role in most emerging and developing economies. To increase the probability of survival of their SMEs and achieve sustainable growth, some SME leaders expand their business operations beyond national borders by implementing internationalization strategies. Internationalization is crucial to SME survival. The conceptual framework of this study consisted of a multitheory model including stage model, network theory, and new venture theory. The purpose of this qualitative multiple case study was to explore the strategies that Turkish information communication technology (ICT) SME leaders used to internationalize their business operations. Ten SME leaders, who led a variety of high-tech service SMEs operating in the ICT service sector in Turkey, served as participants for this study. The company documents, reports, and government documents were used to triangulate the interview data. Yin's 5-step method to data analysis resulted in the development of 5 themes: Turkish SME leaders have an active role in internationalization, geographical distance and culture are the 2 main factors of consideration when developing internationalization strategies, managerial attitude supports internationalization, Turkish SME leaders choose low commitment entry methods when entering foreign markets, and relationships is the main source the SME leaders rely on when internationalizing. The findings of this study may help SME leaders to implement successful internationalization strategies to their business operations and achieve sustainable growth of their SMEs, which may contribute to social change by improving both local and host country economies and the well-being of their citizens.

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Halak, Michael, and Charlene Reinke. "Internationalization of Chinese Construction Equipment Firms : “Take-off Drivers & Entry Strategies”." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13147.

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This master thesis investigates how Chinese construction equipment firms internationalize (i.e. how they enter new markets and how they are driven to exit their own). For this, the institutions of China and Brazil are comparatively analyzed, Porter’s five forces model is used to analyze the Chinese construction equipment industry, while distinct resources, capabilities and key success factors are defined and analyzed for Sany and Xuzhou Construction Machinery Group (XCMG). After careful analysis, the authors bring to light various take-off drivers, patterns and strategies of Chinese construction equipment firms when internationalizing or venturing abroad. Chinese construction equipment firms are beginning to follow their Western counterparts, focusing their efforts on product quality and extensive customer service. Warranties, parts centers, aftermarket service and strategically placed research and development facilities are becoming more greatly utilized, expanding the quality and offerings of Chinese firms, while adding to the customers perception of overall value. These key insights expand the knowledge base associated with Chinese construction equipment firms in developing markets, while unlocking new theoretical perspectives for supplementary research.

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Pamen, Nyola Annick. "Bank internationalization and regulatory framework : organizational strategies, bank performance, and systemic risk." Thesis, Limoges, 2018. http://www.theses.fr/2018LIMO0001/document.

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Cette thèse examine les déterminants de la présence des banques à l’étranger et de leur mode d’implantation (succursales ou filiales) ainsi que les effets de leurs stratégies d’internationalisation sur leurs performances et sur le risque systémique. Elle est composée de trois essais empiriques sur l’internationalisation des banques européennes. Le chapitre 1 étudie si le niveau de développement des pays d’accueil et la maturité de leur système financier conditionnent l’impact de la réglementation bancaire sur les choix de localisation et de mode d’implantation à l’étranger, sous une forme exclusive de succursales ou de filiales ou selon un modèle mixte associant les deux formes. Les résultats indiquent sur la période 2011–2013 que les banques européennes choisissent d’être présentes plutôt dans les pays à hauts revenus qui ont des conditions strictes d’entrée et d'activités mais une supervision plus souple où elles s’implantent davantage sous forme de filiales. En revanche, elles privilégient les pays à revenus intermédiaires dont les autorités de supervision sont strictes mais ne restreignent pas les activités bancaires. Elles préfèrent également une présence avec des succursales dans les pays à bas revenus dont la réglementation est rigoureuse. Enfin, bien qu’une réglementation du capital plus sévère dissuade l’internationalisation des banques, toute implantation à l’étranger se fait néanmoins sous forme de succursales. Le chapitre 2 analyse comment la complexité organisationnelle et géographique des banques à l’étranger affecte le risque bancaire et la rentabilité de la banque-mère. Les résultats montrent que les banques présentes dans plus de pays prennent moins de risque, ont une plus faible probabilité de défaut, un plus faible risque de levier ainsi qu’une rentabilité plus faible. Il apparait également que les banques les plus complexes qui opèrent à la fois sous forme de filiales et de succursales dans plusieurs régions du monde sont, à l’exception du risque de l’actif, en moyenne moins risquées que celles qui s’installent uniquement sous forme de succursales. Le chapitre 3 considère la solidité de l’ensemble du système bancaire et teste si la présence des banques à l'étranger par le biais de filiales affecte le risque systémique différemment en temps normal (2005–2007), en temps de crise financière et de crise de la dette souveraine européenne (2008–2011) et au cours des années suivantes (2012–2013). L’analyse montre que la détention de filiales étrangères est associée en temps normal à un moindre risque systémique mais que lorsque le système bancaire fait face à des chocs sévères, l’effet est négatif, persistant et s’accroit durant les années d’après crises. Ces résultats suggèrent que l'internationalisation des banques contribue habituellement à une plus grande stabilité financière mais qu’elle amplifie l’impact systémique des crises This thesis examines the determinants of foreign banks’ presence and their organizational strategies abroad and tests how such internationalization affects bank performance and systemic risk. The dissertation is comprises of three empirical essays on European banks. The first chapter analyzes whether differences in economic development of the host countries and the maturity of their financial system are relevant to explain how banking regulation affects the choice of the foreign location and the organizational strategy of an exclusive organizational network with only branches or subsidiaries or a mix model with both affiliates’ types. The findings indicate that over the 2011–2013 period, European banks prefer high-income countries with numerous activity restrictions and weaker supervision but less developed countries with less restrictions and stronger supervision. Regarding the choice of foreign organizational form, banks rather operate subsidiaries in high and middle-income countries with stringent entry requirements but prefer branches in developing countries with stringent capital requirements and greater supervisory power. However, banks always tend to avoid locations with stronger capital regulation than at home. Yet when they are present in such countries, they operate branches. The second chapter investigates how foreign organizational and geographic complexity affect the parent bank’s individual risk and profitability. Our results show that being present abroad is beneficial for bank stability as it contributes to lower default risk. Banks present abroad through both subsidiaries and branches appear to be more stable than banks present under one form only. Being present with branches only is the most effective way to reduce risk-taking. Nevertheless, higher geographic dispersion of affiliates around different world regions is associated with higher volatility of earnings and higher profitability. Chapter 3 considers the state and soundness of the banking system and examines whether the presence of banks abroad with subsidiaries affects bank systemic risk differently during calm period (2005–2007), distress times of the global financial crisis and the European Sovereign debt crisis (2008–2011), and years after (2012–2013). We show for European listed banks that operating subsidiaries abroad is associated with lower systemic risk in normal times. However, when the banking system is facing severe shocks, such internationalization produces on systemic risk reversed and negative effects that are long-lived and aggravated in the years after the crises. Our findings suggest that bank internationalization and foreign complexity are important for greater stability in normal times but turn out to increase instability during years of financial turmoil and in the aftermath

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Trocin, Cristina <1989&gt. "Estée Lauder in Russia: a success story of internationalization through digital strategies." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/7332.

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The web is a powerful tool, which is influencing our daily life. It is becoming important for almost everybody, as it is considered “the” medium of the future. It influences the society and the economy more than any other communicative tools, which were invented until now. Following the globalization and higher levels of competition, companies need more skills to compete efficiently and to face new challenges on the market. Innovative corporations adapted their way of doing business according to a new reality: the digital one. Estée Lauder Companies is one of the colossus of the cosmetic industry thanks to its responsiveness to new market needs. It offers high quality products with high level of service to customers satisfying the luxury market. Against an aggressive market competition and challenging economic climate, Estée Lauder created a global strategy to retain market share and maintain market leadership in its prestige cosmetic brands through the Internet. The web may be in contrast with the luxury sector, but the multinational company had the ability to find the right path towards the success. The purpose of this Master’s thesis is to analyze Estée Lauder Companies different strategies adopted to drive their success for ongoing times with a long time orientation. It focuses on international management through digital strategies. Due to the globalization, companies are entering in new markets such as Russia, which is one of the Estée Lauder’s affiliate. This country has a particular culture, traditions, ways of doing business and this thesis is analyzing the challenges that the multinational company is facing to maintain its supremacy. This paper shows how the web is an important tool for doing business and how to use it for penetrating global markets.

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Grigolon, Sofia <1990&gt. "Korean cosmetic culture and its approach to internationalization strategies in cosmetic industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9279.

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The thesis aims to explore the origin and evolution of cosmetic culture, analysing different make-up practices and explaining their deepest meaning. The research continues with a focus on Korean cosmetics that represents one of the most popular and detailed cosmetic culture in terms of innovation and tradition. A final analysis goes through what are the internationalization strategies adopted by the main Korean cosmetic companies, in dealing with cultural differences and in defining the way to emerge globally.

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Law, Jennifer Man Ching. "Internationalization of higher education in Hong Kong : an investigation into the implementation of internationalization strategies for undergraduate programs in a local university." Thesis, University of Bristol, 2012. http://hdl.handle.net/1983/bb0a98aa-f82a-4248-a6b8-455f799b3942.

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The term "internationalization of higher education" in Hong Kong, usually calls to mind the number or percentage of "non-local" students studying in universities and institutions. With the HKSAR Government's initiatives of turning Hong Kong into a "regional education hub" and the relaxation of "non-local" student quota of up to 20% of the annual undergraduate intake since 2007, local higher education institutions need to work even harder in formulating strategies for internationalization. Statistically, the number of "non-local" as well as exchange students has been on a rising trend year after year; however, not much research has been conducted on the key stakeholders' (students, faculty members and administrators) perspectives, attitudes, and perhaps, struggles and difficulties, when they are faced with the implementation of internationalization strategies in the day-to-day campus / classroom / working environment. This qualitative study was conducted at a local university with a focus on undergraduate programs. Undergraduate students, faculty members and administrators from the local context and outside Hong Kong were interviewed to find out how they defined "internationalization of higher education", evaluated the effectiveness of related strategies, as well as how the strategies have influenced their role in learning, teaching, and administration. By analyzing findings from interviews and reviewing relevant literature from Hong Kong, U.K., U.S. and Australia, this study investigates the implementation of internationalization strategies at a local university, with an aim to find out whether there is any "missing link" between "ideals" formulated by decision makers and "realities" faced by key stakeholders. Central themes emerging from the findings contribute to further studies in this field and serve as a reflection for decision makers in future strategies formulation and/or evaluation.

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Fregonese, Margherita <1995&gt. "Internationalization strategies of craft-based and art-based SMEs: the Fornasetti case study." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15790.

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A new trend is leading the economic system toward the rediscovery of values, traditions and of the quality of products over their cost of production. Italy, thanks to its strong link with craftsmanship and culture, have the opportunity to leverage on those attributes to compete at the international level and to enter new markets. The aim of the research is to understand how an Italian SME characterized by craft production and cultural heritage can reach higher levels of internationalization. The first chapter provides data about the current structure of the Italian industrial system and on the role played by SMEs, focusing on their trends of internationalization. The second chapter analyses the definition and the importance of the Italian Cultural and Creative Industries as their sector is the most representative of Made in Italy and the one in which most of the cultural values and know-how lie. Through the analysis of a single case study, Fornasetti, the third chapter is aimed to answer at the research question: how can a small-medium Italian company, based on art, on prestigious craft skills and on a production completely maintained in Italy, enter new markets? The answer is found looking at strategic and authentic role played by Fornasetti's core pillars in sustaining both its business practices and their internationalization and brand strategy.

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Nordgren, Isabelle, and Emma Wilde. "Outgrowing the Herd : Internationalization as a growth strategy for Swedish gazelle companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53595.

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Many of the Swedish gazelles never leave the domestic market and often have a problem with leaving the start-up phase. One problem for the gazelles is that many are stagnating within a couple of years and few ever reach more than 50 employees. The purpose of this research is to extend the knowledge on how Swedish gazelle companies can continue to grow through internationalization. The thesis has used a qualitative method with an abductive approach. The research is based on a multiple case study of three gazelle companies where the data was collected through in-depth interviews.

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Abuaziz, Arafat. "Leadership Strategies of a Multinational Enterprise in the West Bank." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5150.

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Business leaders require the appropriate strategies and knowledge to successfully grow their companies through international expansion. Multinational enterprises (MNEs) in the West Bank in Palestine often encounter complex barriers as the executives of the firms explore business opportunities in foreign countries. The objective of this single case study was to explore, in depth, the perspectives of business leaders from a population of executives of an MNE in the West Bank. The conceptual framework used in the study was cultural intelligence. The selected multinational business leaders participated in semistructured, face-to-face interviews followed by member checking. The 2 executives of the MNE shared their experiences and knowledge concerning the internationalization processes of their company. The data analysis process followed Yin's 5-phase analysis cycle; it entailed an analysis of interview responses followed by member checking and a review of administrative documents of the MNE under study. Three themes emerged from the data analysis: international knowledge and adaption of local conditions, strategic partnerships, and diversification and specialization. The findings from the study could contribute to positive social change by encouraging executives to explore business opportunities in the West Bank, resulting in an increase in employment rate and better living standards for the residents.

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Shaker, Nour. "Internationalization Strategies of the Chinese Automotive Industry : Challenges and a Plan for Going Global." Thesis, Högskolan Väst, Avd för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-3228.

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Over the past two decades, the open-door of the market supply in China has had a massive impact on the automotive market. This development contributes to the globalization of the automobile industry that involved the integration of the Chinese domestic market into the international markets. Among many reasons, motivation to gain access to industrialized markets and to gain access to superior technology, management resources and knowledge are the most driving factors of the Chinese automotive industry for the internationalization and going abroad strategy of China´s automotive industry. This study investigated whether different external globalization drivers and internal organization factors have differential effects on various dimensions of China´s automakers firms’ global strategy. Most of the studies written about global strategies have implemented only either of the internal or the external drivers of the internationalization of the firms. The contribution of the paper introduces a more comprehensive model on the global expansion of a firm. This paper concludes that China´s automotive industry has some competitive advantages such as low cost, while, facing a number of challenges that hinder the internationalization of Chinese automobile companies. It also shows that multiple factors play an important role in firms' internationalization global strategy plan. It is thus essential that the interaction among independent variables is considered in the determination of global expansion strategy. This paper suggests that in comparative application of China´s economy of internationalization process to most of other industries in the emerging markets, they have similar development strategies and profiles due to the similar enterprise organizational mode and industrial environment. Therefore, most of the factors discussed in this paper can also apply to many industries in other emerging markets that are seeking for internationalization by creating a competitive global expansion strategy.

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Angerer, Diana. "Internationalization Process in the Wealth Management Sector Growth Strategies of Swiss Banks in Asia /." St. Gallen, 2009. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02602704002/$FILE/02602704002.pdf.

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Rantanen, A. (Aatu). "Internationalization process of Finnish-based startups and SMEs in emerging China:motives and entry strategies." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201910253028.

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Abstract. The purpose of this research is to study the internationalization process of Finnish-based startups and SMEs in emerging Chinese market. More closely, this study intents to reveal certain characteristics that Finnish-based firms possess in the context of motives and entry mode choices on internationalization. Therefore, this research offers no further explanation on the success or failure of internationalization but offers knowledge about the fundamental foundation which firms use to internationalize. Theoretical framework of this research is based on existing internationalization theories and key concepts regarding international expansion such as entry modes and foreign business culture. Empirical data collection of this research is conducted via qualitative methods in form of a case study within questionnaire and interviews. Primary data consists of 11 case firms without industry-specific limitations. Most of the case firms are newly born and can be addressed as born globals due to their internationalization from inception. Still, there are SMEs with solid domestic market position amongst the case firms. Academic journals, articles and books are observed to provide holistic substance understanding on the research topic. Findings suggest that extant previous experience on international markets decreases the time-embedded resources on internationalization to China. Aspects concerning China seem to condense on personal and business networks which are valued over the contractual agreements. Finnish-based firms motives for market entry are concerned by the market size and business opportunities. Surprisingly, startups and small enterprises tend to enter the market with high-commitment entry modes and in contrast medium-sized firms enter with low-commitment modes. Results of this study provide insight on internationalization as a phenomenon and can be used to evaluate the process of Finnish-based startups and SMEs. Because of the lack of limitations on industry-specific features, findings are useful to address internationalization in general, but sector-wise consideration is to be conducted. This research suggests further studies to concentrate on SMEs and startups as individual research targets. These differ highly on their backgrounds and perceived goals on foreign market entry and therefore should be separated from each other. Additionally, more research is needed to explain the importance on trust-based mutual network over the contractual agreements.

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Overton, Emily <1992&gt. "Internationalization and marketing strategies of Italian food firms: Evidences from a family-owned company." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13833.

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The present work will try to develop considerations and analysis of today’s internationalization processes of family businesses. The goal is to answer a series of questions that allows us to understand why companies are internationalized, how they do it and which aspect is kept unchanged. The paper then turns its attention to an Italian case to analyse the strategic vision and in which ways the company intended to transmit their image abroad, focusing on marketing tools, new phenomena and the potential of the brand ‘Made in Italy’. The questions kept in mind during the research are: what is the behaviour, what are the modalities and strategies of internationalization of Italian businesses up to this day? Is collaborations used for a better outcome on international markets? Do Italian companies adapt and localize the product according to the needs of the selected international market? Is communication different from that made in the country of origin? This phenomenon has led companies to create new synergies and open up new scenarios, giving rise to a new competitive arena. The objectives of dissertation are firstly, try to define the models and new paths for the internationalization of family businesses that are able to incorporate the Italian peculiarities and those of sector, then through a specific case, define the strategic vision of an Italian company and the ways in which it intended to sell itself abroad. Lastly to determine the international marketing tools mostly used for foreign markets in the last years in order to establish strategies for small-medium sized Italian businesses that intend to engage continuously abroad. Chapter one is all about the process of internationalization (the context, the procedure and the internationalization of Italian family businesses), chapter two deals with ‘Made in Italy’ in the food sector, discussing about the importance of quality, the main issue present today in this industry, exports and future destinations and a successful marketing story on the enhancement of Italian food products abroad. Chapter three moves its attention towards a specific sector: cured meats. First, by highlighting its general characteristics and then by subsequently entering into the merits of one of the main Italian competitors, Fratelli Beretta, who have been developing new trends and marketing strategies in order to reach new markets and have been giving importance to the cultural and non-cultural implications affecting the sector. The research methodology used to analyse the international experience of the selected company and to deepen the understanding of the right approach towards the market, is a qualitative one.

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Praxedes, João Miguel Alves. "Estratégia de Internacionalização : o caso da Consulai em Angola." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11667.

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Mestrado em Gestão e Estratégia Industrial No mundo em que vivemos em constante mudança, competindo muitas vezes ao nível global, torna-se importante para as PME´s encontrarem soluções quando confrontadas com concorrentes de dimensão superior e muitas vezes multinacionais. Uma das soluções para esses constrangimentos está muitas vezes na busca por novos mercados e oportunidades, por parte das PME, optando assim pela internacionalização como forma de ultrapassar alguns dos constrangimentos causados pelas grandes empresas multinacionais e lhes permitir sobreviver e crescer. Contudo, esta decisão tem necessariamente que ser tomada de forma racional, estudando o contexto da empresa por forma a aferir a melhor forma de o fazer. No presente trabalho, foram estudados diversas teorias, modos e estratégias de internacionalização, desenvolvidas e trabalhadas por diversos autores ao longo dos anos. Neste sentido e com o objetivo de observar em contexto real, a realidade das PME, foi utilizado para o presente trabalho um caso de estudo de uma PME Portuguesa, a Consulai, empresa que desenvolve a sua atividade na área dos serviços de consultoria especializados, na área agrícola e florestal, que com o intuito e ambição de crescimento está a ponderar internacionalizar-se para Angola. Neste âmbito foi feito um estudo ao contexto Angolano e ao contexto da Consulai, para que dessa forma se consiga definir uma estratégia para a primeira fase de internacionalização da Consulai. In the world we live in constantly changing, often competing globally, it is important for SMEs to find solutions when confronted with higher dimension of competing and often multinational. One of the solutions to these constraints are often in search for new markets and opportunities for SMEs, thus opting for internationalization as a way to overcome some of the constraints caused by large multinational companies and allow them to survive and grow. However, this decision must necessarily be taken rationally, studying the business context in order to assess the best way to do it. In this study, several theories have been studied, modes and internationalization strategies, developed and worked by several authors over the years. In this sense and in order to observe in real context, the reality of SMEs, was used for this study a case study of a Portuguese SMEs, Consulai, a company that develops its activity in the area of specialized consulting services, agriculture and forestry, which with the intention and ambition for growth is considering internationalize to Angola. In this context a study was done to the Angolan context and the context of Consulai, so that way to be able to set a strategy for the first phase of internationalization of Consulai.

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Deschamps, Eric. "Entrepreneurialism's Influence on the International Strategies and Activities of Public U.S. Universities." Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/293359.

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This study explored how international offices engage in entrepreneurial internationalization. Thirty Senior International Officers (SIOs) at public U.S. universities were interviewed to understand why and how their offices seek to generate revenue through their international strategies and activities. This study found that SIOs are engaging in entrepreneurialism for the following reasons: funding cuts, expectations of their institutions, and growing student demand for international services. These drivers have resulted in targeted international activities, such as the delivery of U.S. credit to foreign students in their home country (without a branch campus) and the growth of dual degree programs. International offices are also developing strategic partnerships with enrollment management in trying to attract more international students to campus. This study found entrepreneurialism to largely align with the educational priorities of international offices, though a misalignment of incentives and priorities seems to exist within many international offices.

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Okonkwo, Ikechukwu, and Francis Oluduro. "Internationalization Process and strategies of a startup service company, A case study of HeartMath Scandinavia AB." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6811.

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AbstractDate: September, 2009Title: Internationalization Process and Strategies of a Start-up Service Company, a case study of HeartMath Scandinavia ABCourse: Business AdministrationProgram: Master Thesis EFO704Authors: Francis Oladele Oluduro, Ikechukwu Ifediora OkonkwoSupervisor: Nyström Sven-ÅkeProblem: What is HeartMath AB’s strategy in their internationalization process?Purpose: The aim of this thesis is to investigate the real life processes and strategies that companies adopt in going international and compare it to generic and taught internationalization models and theories.Method: Information was gathered from interviews, books and online data bases.Conclusions: From the analysis it was concluded that new business startups use the generic business models in the process of going international. In most instances they do this unknowingly. They combine two or more models in different ways to achieve their aim of going international. There were also instances when it is necessary for firms to combine two conflicting ideas to achieve what they want to achieve.Keywords: Internationalization, Uppsala Model, Born global/INV, Entry Mode, Strategy, isomorphism.

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Jiang, Mingming. "The Internationalization strategies of Chinese Privately Owned Enterprise : a Case Study on Wonder Auto Technology Inc." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179687.

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There is an upsurge of trend in studying the internationalization strategy (IS) of firms from China in international business (IB) research area. However studies which have done on Chinese firms in IB area are mostly focused on large state owned enterprises (SOEs), and there are few studies which have focused on the IS of Chinese privately owned enterprises (POEs). This study used the framework of environment – internationalization strategy – performance as the theoretical support, and adopted a case study method on a Chinese POE –Wonder Auto Technology Inc.. By analyzing the firm's ISs, the study results showed that Chinese POEs use export, foreign direct investment (FDI), and strategic alliance as their ISs, environmental factors from institution, industry, and firm level could influence a firm's choices of internationalization strategies, and these strategies are positive related to the firm's performance.

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Johansson, Christopher, Carl-Johan Ingvarsson, and Fredrik Spak. "Entry Mode Strategies for ire into the Polish Market : A Case Study of ire Möbel AB." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-736.

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Background: In today’s business environment it is important to find new customers. An action that has been widely used is to enter foreign markets. Most firms are always seeking to maximize their profits, which can be achieved if an entry into a foreign market is performed. Due the European Union (EU), new economies open their borders for international trade and foreign investments. In 2004 Poland received membership. Even though Poland may be a country with potentials, there are aspects that the firm has to take into consideration in a potential market entry. Among these are market related and firm related factors.Purpose: The purpose of this thesis is to evaluate the important factors related to the firm and the market in order to present feasible entry mode(s) which ire can use in a potential entry into the Polish market.Method: The authors have conducted a case study of ire Möbel AB. A qualitative method approach has been used to fulfill the purpose of the thesis. Semi-structured telephone interviews have been used for the empirical findings. The authors want to attain convincing and in depth information in the field of interest, therefore three firm related interviews and three market related interviews have been conducted to obtain valid and reliable empirical results.Conclusion: The case study has led to conclusions on how ire could enter the polish market. ire’s needs and resources have been compared to the Polish market factors and analyzed for pros and cons. The mode that is currently used on ire’s other markets, exporting, is working very well. Equity joint ventures have a three year tax relief but are still considered a quite expensive mode of entry. Other entry modes could be successful, but ire’s size and resources limits the modes available. The thesis has come to the conclusion that exporting and/or equity joint ventures are the modes of entry most appropriate for ire.

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Ng, Lee Keng. "Internationalization Strategies of Firms: An Empirical Study of EU Companies' Expansion into China's Environmental Protection Sector." Thesis, Curtin University, 2017. http://hdl.handle.net/20.500.11937/57111.

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This study investigates development strategies EU companies deploy when entering the environmental protection sector in China, the extent strategic choices have been constrained by the liability of foreignness (LOF) arising from the institutional dissonance between home and host country contexts, and the most effective coping strategies in overcoming the LOF. Case studies of six EU companies are conducted to contribute to a deeper understanding of corporate strategies in highly differentiated institutional settings.

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Johansson, Christopher, Carl-Johan Ingvarsson, and Fredrik Spak. "Entry Mode Strategies for ire in to the Polish Market : A Case Study of ire Möbel AB." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-995.

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Background: In today’s business environment it is important to find new customers. An action that has been widely used is to enter foreignmarkets. Most firms are always seeking to maximize their profits,which can be achieved if an entry into a foreign market is performed.Due the European Union (EU), new economies open theirborders for international trade and foreign investments. In 2004 Poland received membership. Even though Poland may be a countrywith potentials, there are aspects that the firm has to take into consideration in a potential market entry. Among these are market related and firm related factors.Purpose: The purpose of this thesis is to evaluate the important factors related to the firm and the market in order to present feasible entry mode(s) which ire can use in a potential entry into the Polish market.Method: The authors have conducted a case study of ire Möbel AB. A qualitative method approach has been used to fulfill the purpose of the thesis. Semi-structured telephone interviews have been used for the empirical findings. The authors want to attain convincing and indepth information in the field of interest, therefore three firm related interviews and three market related interviews have beenconducted to obtain valid and reliable empirical results.Conclusion: The case study has led to conclusions on how ire could enter the polish market. ire’s needs and resources have been comparedto the Polish market factors and analyzed for pros and cons.The mode that is currently used on ire’s other markets, exporting, isworking very well. Equity joint ventures have a three year tax reliefbut are still considered a quite expensive mode of entry. Other entrymodes could be successful, but ire’s size and resources limitsthe modes available. The thesis has come to the conclusion thatexporting and/or equity joint ventures are the modes of entry mostappropriate for ire.

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Gabriel, Delfino Azinheira. "Internationalization strategies and methods of construction firms – a comparative study between Hong Kong - Chinese and Portuguese – European approaches." Master's thesis, Faculdade de Ciências e Tecnologia, 2014. http://hdl.handle.net/10362/12284.

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Dissertação para obtenção do Grau Mestre em Engenharia Civil – Perfil de Construção The topic about internationalization in construction industry is often discussed and debated. In a context of internationalization success, it is significant to evaluate the process of the international experience by exploring the underlying reasons and factors. This master thesis is a descriptive and qualitative study about the internationalization strategies and methods of construction firms. Based on the value and contribution to the research regarding the topic, it sets out to explore the similarities and differences of the internationalization decision-making behavior between by eastern and western construction firms. To fulfill the objective stated above, in-depth, individual, face-to-face, research interviews were conducted involving six top-level management executives of Hong Kong construction firms in Macau, towards gathering all the relevant information regarding their perception of strengths, weaknesses, opportunities and threats, risks and entry strategies related to international expansion. Based on the analysis for the information collected, a comparison with the western behavior was conducted regarding the mentioned factors, based on recent similar studies conducted for Portuguese-European firms. The findings suggested that (1) the generalization of Hong Kong construction firms internationalization behavior is valid to a wider context of typical Chinese construction firms behavior,(2) significant parities and disparities were found between Portuguese – European construction firms and Hong Kong – Chinese construction firms, (3) both western and eastern construction firms follow basically the same logic and framework for the internationalization decision-making behavior. Based on these findings, a specific internationalization method is proposed towards addressing the specific characteristics and needs of Asian construction companies.

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Batista, Janaina Siegler Marques. "O processo de internacionalização das instituições de ensino superior: um estudo de caso na Universidade Federal de Uberlândia." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-05052009-142504/.

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O mundo está ganhando novos contornos a partir da crescente globalização, do avanço dos meios de comunicação, da mobilidade dos meios de produção e da redução das barreiras nacionais em todas as áreas. A economia globalizada da atualidade, e que ganhou notoriedade no século XX, impacta diretamente no sistema acadêmico internacional, pressionando as universidades a se adaptarem frente a essas novas circunstâncias, no entanto, segundo Miura (2006, p.2) somente nas últimas décadas, a internacionalização do ensino superior tem ganhado força nas discussões acadêmicas, tendo em vista os impactos da globalização na educação. De Witt (1998), destaca que a internacionalização é um processo e ao mesmo tempo uma resposta à globalização, mas não deve ser confundida com a globalização por ela mesma. Internacionalização inclui tanto aspectos locais como internacionais, ou seja, elementos interculturais e por isso, a formulação de estratégias e de políticas de internacionalização para nortear o planejamento da estruturação organizacional e apoio às ações como reforma curricular, pesquisas conjuntas, acordos internacionais, intercâmbio de estudantes e professores são pontos cruciais que definirão um processo sustentável de internacionalização da instituição. A pesquisa realizada para esse trabalho foi do tipo qualitativa, de natureza exploratória, utilizando como estratégia o estudo de caso e baseandose nos roteiros de entrevistas propostos por Miura (2006). A análise dos resultados apresentados nesse estudo de caso da Universidade Federal de Uberlândia revelou que o processo de internacionalização da UFU iniciou-se por ações isoladas em unidades da faculdade de engenharia no início da década de 1980 e que, apesar do processo de internacionalização nessa IES ser bastante recente muitas ações já foram realizadas, especialmente nos últimos anos com a criação da Assessoria de Relações Internacionais e Interinstitucionais ASDRI, o que levou a um aumento expressivo no número de acordos internacionais assinados e por conseqüência o aumento da mobilidade acadêmica, especialmente de alunos da graduação. A análise também sugere pontos importantes sobre as fragilidades e conseqüente ameaça para um processo sustentável de acordo com o círculo para a internacionalização proposto por Knight (1994). Na análise do modelo, foram percebidos pontos fortes (consciência e comprometimento); pontos em fase de desenvolvimento (análise do contexto, planejamento e operacionalização) e pontos frágeis (implementação, revisão, reforço e efeito da integração). Acredita-se que a definição de uma política formal explicitando o que é a internacionalização na sua missão e quais são as diretrizes para todas as unidades acadêmicas da UFU, possa direcionar esforços para que a internacionalização seja um processo auto-sustentável, contínuo e enraizado na cultura da instituição, fomentando o que Knight (1994) define com sendo a cultura que encoraja a internacionalização. The world is winning new outlines starting from to growing globalization, the advancement of media, the mobility of the means of production and the reduction of national barriers in all areas. The global economy of the present time, and which won notoriety in the twentieth century, impacts directly on international academic system, universities are pressing ahead to adapt to these new circumstances, however, according to Miura (2006, p.2) \"only in recent decades, the internationalization of higher education has gained strength in academic discussions in view of the impacts of globalization in education. De Witt (1998), emphasizes that the internationalization is a process and at the same time an answer to globalization, but it should not be confused with globalization by itself. Internationalization includes as much local as international aspects, in other words, intercultural elements, and therefore, the formulation of strategies and policies to guide the planning for internationalization of the organizational structure and support for actions such as curriculum reform, joint research, international agreements, exchange of students and teachers are crucial points that define a sustainable process of internationalization of the institution. The research accomplished for that work was of the qualitative type, of exploratory nature, using as strategy the case study and basing on the itineraries of interviews proposed by Miura (2006). The analysis of the results presented in this case study of the Federal University of Uberlandia showed that the process of internationalization of UFU has been initiated by isolated actions in units of the college of engineering the beginning of the 1980s and that despite the process of internationalization that EIS be very many recent actions have been undertaken, especially in recent years with the creation of the International Consultantship Relationships - ASDRI, which led to a significant increase in the number of international agreements signed and therefore the increased academic mobility, especially of graduate students. The analysis also suggests important points about the weaknesses and the consequent threat to a sustainable process in accordance with the circle for the internationalization proposed by Knight (1994). In analyzing the model, were perceived strengths (conscience and commitment); points in development (analysis of the context, planning and operation) and weak points (implementation, review, and strengthening effect of integration). It is believed that the definition of a formal policy detailing what is to internationalization in their mission and what are the guidelines for all academic units of the UFU, can guide efforts for the internationalization process is a self-sustainable, continuous and embedded in culture of the institution, promoting what Knight (1994) defines as being the \"culture that encourages the internationalization.\"

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Kettler, Lauren Kathleen. "External Global Forces that Affect Higher Education Internationalization Strategies and How Three U.S. Universities Adapt to Them." Thesis, University of Pennsylvania, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10829576.

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When major transnational events occur, such as the 2015 economic crisis within Greece, the 2016 violent conflicts within Turkey, and the creation of political policies such as the 2017 President Trump Executive Orders on visa and immigration, the effects ripple throughout the field of international higher education. How higher education institutions take into consideration such external forces, ultimately, can affect their internationalization efforts, strategies, and successes. This qualitative study explores what the external forces are that affect a university’s internationalization strategies, specifically in inbound and outbound mobility programs. It further examined in what way these forces are affecting their strategies and how universities adapt to these forces. Using data from the Open Doors: Reports on International Education Exchange and the Integrated Postsecondary Education Data System (IPEDS), three private universities were selected that demonstrate large internationalization, inbound and outbound mobility strategies: Boston University, Northeastern University, and the University of Southern California. Further, this study was grounded in Kim Cameron’s (1983, 1984) strategic choice and adaptation frameworks as a theoretical foundation, as the survival of the institution in today’s global age is dependent on how well the institution can adapt during times of change. The findings in this study reveal common themes across the three institutions, which resulted in seven external forces, or the Internationalization Forces. These forces have positive and negative effects on universities, which are demonstrated and plotted on a coordinate plane resulting in four distinct quadrants: Beneficial, Stressful, Harmful, and Creative. Finally, each case demonstrated that they are adapting their strategies across Cameron’s (1983, 1984) three domains: Defense, Offense, and Creation. Overall, the study underscores the impact that the external world has on higher education. Understanding the volatility of the Internationalization Forces can further assist higher education institutions in the facilitation of their internationalization strategies.

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Venturin, Eleonora <1993&gt. "Internationalization strategies and entry modes of multinazionali tascabili. The case of Facco S.p.A. in Argentina and Brazil." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8742.

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A recent phenomenon characterizing the current development of the Italian entrepreneurial tissue is represented by the rise and expansion of multinazionali tascabili. In spite of the great contribution that this group of companies provides to the development of the Italian economy, scarce studies about their internationalization process have been carried out up until now. Multinazionali tascabili’s modus operandi is characterized by high attention to quality and customer care, and the Made in Italy labelling represents one important source of their competitive advantage. These factors might have an impact on the entry mode and internationalization path that multinazionali tascabili tend to choose in order to enter foreign markets. The aim of this thesis is to explore through a case study approach based on the experience of Facco S.p.A. which paths of internationalization are followed by multinazionali tascabili. With a focus on the Argentinian and Brazilian market, the research examines whether the main internationalization models suggested by the literature have been applied. To study how multinazionali tascabili approach Argentina and Brazil, the country specific barriers have been examined, as well as the potential ways to overpass them, that mainly reside in the chosen entry mode. The research highlights that the main obstacles in the development of trade relationships with Argentina lie on import restrictions in the shape of bureaucratic and technical requirements, while in the case of Brazil tariff barriers are often too high to enable international trade. When tariff barriers are excessively high, a company might opt for an intensively resource-committing entry mode – as a cross-border acquisition – even though it possesses scarce knowledge about the foreign market. Acquiring an already established business in the target market could allow to both defeat the liability of foreigness mentioned in the network approach, and act as a substitute for the level of foreign market knowledge that the Uppsala model defines as crucial to determine the degree of a company’s international commitment. This is found to be true above all if the management of the acquired company is still involved in the business after its acquisition.

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Bandick, Sako, and Fabakary Sanneh. "Foreign market entry strategies : Evidence from a developed and an emerging market." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35437.

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Background - The positive impacts of globalization have been widely discussed, whereas many researchers argue that national borders are of less importance. However, as national borders are argued to be of less importance, some researchers miss to point out that the institutional differences remain and they are challenging to change. Purpose - The purpose of this study is to examine and compare the entry strategies of three Swedish firms entering both a developed and an emerging market with a focus on the different institutional contexts. Method - This study has applied a qualitative method with an abductive approach and an instrumental case study strategy, whereas 3 semistructured interviews with 3 different firms having experience from both a developed and an emerging country were conducted. Conclusion - When firms enter a developed country with few institutional differences, they commit more resources and do not feel the urge to use a local partner. Entering an emerging country, the firms choose a more cost-efficient entry with less resource commitment and prefer to use a local partner with local knowledge. Bakgrund - Globaliseringen och dess effekter har diskuterats flitigt under de senaste decennierna och en centralpunkt i debatten är att nationella gränser minskat i betydelse. Trots att många hävdar att vi rör oss mot en alltmer gränslös värld förbises institutionella skillnader som generar stora utmaningar. Syfte - Syftet med denna studie är att undersöka och jämföra tre svenska företags etableringsstrategier i både ett utvecklat och ett utvecklingsland med fokus på de olika institutionella förhållandena. Metod - Denna studie har använt sig av en kvalitativ metod med en abduktiv ansats och en instrumental case studiestrategi. Studien har använt sig av 3 semi-strukturerade intervjuer med 3 olika bolag, där bolagen haft erfarenhet av etablering i ett utvecklat och ett utvecklingsland. Slutsatser - I ett utvecklat land där de institutionella skillnaderna är små, väljer bolagen att lägga ner mer resurser på sin etablering och känner ett mindre behov av att ha en lokal partner. I ett utvecklingsland med större institutionella skillnader väljer bolag en mindre resurskrävande och mer kostnadseffektiv etablering, där behovet av att ha en lokal partner med lokal kännedom är stort.

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Bulé, Anieli Ebling. "O processo de internacionalização de instituições de ensino superior: um estudo de caso na Universidade Federal de Santa Maria." Universidade Federal de Santa Maria, 2015. http://repositorio.ufsm.br/handle/1/4749.

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It is possible watch the international evolutionary process of education policies that has manifested in different levels and intensities according to the countries and regions (Akkari, 2011). Such educational changes have resulted in large school restructuring that affect and are affected worldwide (Akkari, 2011). In this context, this study aimed to analyze the internationalization practices promoted by the Federal University of Santa Maria, identifying the reasons that stimulate this process, as well as the organizational and programmatic actions and strategies used to internationalization, based on the theoretical model of Knight (2004). Therefore, a qualitative/descriptive research was carried out, which has as analysis unit, the Graduate Programs with concepts 6 and 7, evaluated by CAPES, which already have significant international performance. The first stage of data collection was a desk study of information available on the institution website. In the second phase, interviews were conducted with (6) six professionals who participated directly or indirectly of the university's internationalization process, using as a basis for the interviews the Miura s screenplay (2006). The analysis of results presented in this study revealed that the UFSM, although develop the internationalization with a growing number of students and teachers in academic mobility and a significant number of agreements with foreign institutions and associations with foreign groups, still has weaknesses in its organizational and program strategies, requiring institutionalize internationalization policies in the culture of the institution. É possível observar o processo evolutivo internacional das políticas educacionais que vem se manifestando em diferentes níveis e intensidades de acordo com os países e as regiões (AKKARI, 2011). Tais mudanças educacionais têm resultado em grandes reestruturações escolares que afetam e são afetadas mundialmente (AKKARI, 2011). Diante desse contexto, este estudo teve como objetivo analisar as práticas de internacionalização promovidas pela Universidade Federal de Santa Maria, identificando as razões que estimulam esse processo, assim como as ações e estratégias organizacionais e programáticas utilizadas para internacionalização, com base no modelo teórico de Knight (2004). Para tanto, realizou-se uma pesquisa qualitativa, de natureza descritiva, tendo como unidade de análise os Programas de Pós-Graduação com conceitos 6 e 7, avaliados pela Capes, os quais já apresentam significativo desempenho internacional. A primeira etapa da coleta de dados constituiu um estudo documental de informações disponíveis no site da instituição. Na segunda etapa, foram efetuadas entrevistas com 6 (seis) profissionais que participaram, direta ou indiretamente, do processo de internacionalização da universidade, utilizando como base para as entrevistas o roteiro de Miura (2006). A análise dos resultados apresentados neste estudo revelou que a UFSM, embora desenvolva a internacionalização com um crescente número de estudantes e professores em mobilidade acadêmica e um significativo número de convênios com instituições estrangeiras e associações com grupos estrangeiros, ainda apresenta fragilidades em suas estratégias organizacionais e programáticas, necessitando institucionalizar políticas de internacionalização na cultura da instituição.

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Muriu, Elizabeth Wangeci. "The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85973.

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Bashir, Salman, and Mikael Sarakinis. "Why Not China? : a study of organizational features behind Swedish SMEs' internationalization towards China." Thesis, Högskolan Kristianstad, Sektionen för Hälsa och Samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-8193.

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In today’s global market, China attracts great attention due to its rapid growing economy. Organizations from different countries take advantage of this, and move production to China. The noteworthy aspect of this situation is that most of these companies are Multi National Enterprises. These MNEs are aggressive in their expansion due to possession of major capabilities and possibilities to confront barriers and take economic risks. However, there are smaller companies with fewer resources that are more limited and choose not to move production to China. What drives these companies to bypass the well documented advantages with a production process in there? This research aims to fill that gap. This deductive research is based on Swedish SMEs that have been inquired to rank the most influential drivers behind their decision to move or not to move production to China. The investigation is conducted quantitatively by a survey. Another aspect of the survey which strengthens the result is the core strategies of the SMEs, which are asked to be ranked in order to reveal the most dominant one. The results analysis signifies that the key-drivers and the core strategy together influence the decision, to either move or not to move. However, the generalizability is negatively affected by the low level of participants. Therefore, in-depth analysis has been conducted, which highlights that the results do reveal a connection between the drivers and the core strategy and how they influence the decision. This research reveals the most influential processes for Swedish SMEs, which can further be considered by other SMEs that are in the process of making a decision to move or not to move production to China.

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Asghar, Adeel, and Shahid Kalim Khan. "‘‘How can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? ’’ A Swedish Case Study : Role of Market Research in internationalization of SMEs." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6368.

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DateMay 29th, 2009LevelMaster Thesis in International MarketingAuthorsShahid Kalim Khan: Körsbärsvägen 4b, LAG 218, 11423 Stockholm, Sweden Mob: +46 700641495 Email: iamkalim@gmail.comAdeel Asghar: Rum 235, Kallgatan 1 B, 63226 Eskilstuna, Sweden Mob: +46 700783841 Email: adeel1031@gmail.comTutorDaniel TolstoyTitleHow can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? A Swedish Case StudyPurposeSMEs are well known for their innovative and risk taking approach. This study aims at providing them with a strategic framework or method to analyze the marketability of their products or services and exploit internationalization opportunities. It also focuses on helping them in reducing their risks linked with cross border business opportunities.Methodology/DesignThis research is performed through case study method. A new conceptual model has been developed by integrating relevant standard approaches within field of research. This model has been further explained by implementing it on case company (Widforss).ConclusionsThis study claims to make a significant and creative contribution to the field of SMEs internationalization through two theoretical models named as International SME Model of Innovation Exploitation (ISMIE) and Proactive International Entrepreneurship model (PIE). Both of these models use marketing research as key success factor. However, sufficient empirical evidences could not be provided due to limitations. Whereas, the practical contribution for the case firm named as Widforss industries is very evident.

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Arreola, Maria Fernanda. "The effects of state ownership in the internationalization of emerging multinationals." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/11925.

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Submitted by Maria Fernanda Arreola Croda (fernanda.arreola@gmail.com) on 2014-08-18T13:40:54Z No. of bitstreams: 1 Tese Maria Fernanda Arreola.pdf: 1365605 bytes, checksum: bc44261ba0ee9e9106bd00f16c83014f (MD5) Approved for entry into archive by PAMELA BELTRAN TONSA (pamela.tonsa@fgv.br) on 2014-08-18T13:42:11Z (GMT) No. of bitstreams: 1 Tese Maria Fernanda Arreola.pdf: 1365605 bytes, checksum: bc44261ba0ee9e9106bd00f16c83014f (MD5) Made available in DSpace on 2014-08-18T13:48:38Z (GMT). No. of bitstreams: 1 Tese Maria Fernanda Arreola.pdf: 1365605 bytes, checksum: bc44261ba0ee9e9106bd00f16c83014f (MD5) Previous issue date: 2014-07-28 This thesis is a collection of three different research projects analyzing the effect of state ownership in the internationalization of Emerging Multinationals (EMNEs). The participation of the state as shareholder is a phenomenon that can bring new light into the governance, management and strategic impact of having states participate as owners in different levels. These studies will allow us to explore, from different perspectives, the extent to which states, while owners, can impact the EMNE. The studies thee contained go from exploring the selection mechanisms for a firm to become the target of state ownership to its effect on the internationalization pace, passing through the revision of the mechanisms available for the state to gain control and access to a firm’s decision making, through changes to its corporate governance. Esta tese é um compendio de três trabalhos de pesquisa que visam analisar o efeito da participação do estado na estrutura de propriedade das Multinacionais de Países Emergentes (EMNEs). A participação do estado como acionista é um fenómeno que pode trazer novas contribuições no âmbito da governança corporativa, administração da empresa e a tomada de decisões estratégicas. Os estudos aqui inclusos permitem identificar, a partir de momentos, diferentes, até que ponto o estado, na posição de proprietário da EMNE, pode impactar a mesma. Os trabalhos vão desde os mecanismos de escolha de firmas nas quais investir ate o impacto no ritmo de internacionalização das empresas, explicando também os mecanismos que o estado usa para ganhar aceso à tomada de decisões por meio de mudanças na governança corporativa

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Tang, Yu-Shan, and 唐毓姍. "The Internationalization Strategies of Tesla." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/a7s9re.

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碩士 國立政治大學 企業管理研究所(MBA學位學程) 106 In recent years, government pays more attention to global warming and have formulated carbon reduction policies for the automobile industry, including limiting CO2 emissions and reducing the sales of new petrol and diesel cars, flourishing the electric vehicles industry. In this electric vehicles revolution, Tesla Inc. , established in 2003, has become the biggest electric vehicle manufacturer, with coverage in 28 countries. This study provides an in-depth research of Tesla Inc. internationalization strategies of electric vehicles. The research method applied is secondary data research. The study analyzes the motives for Tesla internationalization and research five international market as case studies to identify the key point of Tesla international markets selection, entry strategies and business models. As result of this study, firstly, Tesla's internationalization motivations are to expand the market size of electric vehicles and increase its sales by entering new markets. Also, Tesla builds up good relationship with the host country governments to obtain preferential subsidies. At the same time, Tesla steps into the region by manufacturing electric vehicle in host countries. Secondly, When selecting the international market, Tesla will choose a representative market in the region, considering political and economic stability, electric vehicles subsidy policy and market growth potential, and the country's sales opportunities as a key factors in selecting such market. Thirdly, Tesla has adopted direct investment and has operated display centers directly as entry strategies to the host country because Tesla needs to transmit the correct product knowledge, to collect first-hand consumers’ feedback and to set up the charging stations with high efficiency and high quality. This study provides recommendations on internationalization strategies to vendors who are interested in entering the international market.

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Chang, Yun-Yao, and 張運堯. "State-owned companies and internationalization strategies." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/sjjhrw.

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碩士 元智大學 管理碩士在職專班 104 The purposes of this thesis include understanding how state-owned companies conduct internationalization, what their international market entry strategies, and how they integrate and balance the configuration of internationalization. Depending on the literature review of internationalization theories, the content of internationalization strategies, and the practice of state-owned companies’ internationalization, this study uses the case study and adopts CPC Corporation as the empirical case to develop three propositions. These three propositions assert that the internationalization strategy of state-owned companies is a sequential process, that state-owned companies often use joint venture as a means to enter foreign markets, and that the internationalization strategy of state-owned companies and national policies could be balanced. The results of this study contribute to the research on the internationalization strategy of state-owned companies.

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Chao, Chiu-hua, and 趙秋華. "Customer-driven internationalization strategies of suppliers." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58857388512440103015.

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博士 國立政治大學 企業管理研究所 99 As a supplier, serving an international customer is a key opportunity of growth. Taiwan was a major manufacturing country of many electronic products in the world in the past. But in recent years, many firms, for cost or service concern, start to move their production lines to China, Vietnam, Mexico, Czech Republic, etc. The suppliers of these firms face pressures from customer migrations. By exporting to serve the customer in the host country, the buyer-seller relationship can not be well-kept. By Setting up a completed value activities subsidiary, the suppler face the uncertainties and challenges of cross-border operations. To or not to go, it’s an important decision the supplier must make. Furthermore, facing the same situation, customer’s FDI, why firms chose different strategies？ This paper considers both inter and intro organizational interactions to discuss this issue. Two research questions are investigated. First, to quickly respond to the key customer’s demand in the host country, what is supplier’s customer-driven internationalization strategy? Second, what factors would affect supplier’s customer-driven internationalization strategy. In other words, this research aims to explore the influential factors abut a supplier’s internationalization strategies to service home customer’s demand in the host country. This study takes the view of a supplier, who faces the key customer set up manufacture unit in host country. In order to explore the issues, this study adopted two study researches. At first, this study took 7 case studies form 6 companies to confirm the decision dimensions of internationalization strategies. We found that the locations of activities and the degree of decision power are two important dimensions of supplier’s internationalization strategies. Secondly, according to survey results from 103 suppliers in Taiwan, the findings include below. (1) Positive relationship between suppliers’ dependency and decision power in the host country. (2) The higher internal-embeddedness of the activities, the higher possibilities the location of the activities would located in the home country. (3) Negative relationship between customer’s decision centrality and decision power in the host country. Also negative relationship between customer’s decision centrality and the possibility the location of the activity would located in the home country. (4) The higher external-embeddedness of the activity, the higher possibilities the location of the activity would located in the host country. Also positive relationship between external-embeddedness and decision power in the host country.

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Lin, Tung Ching, and 林東慶. "Internationalization Strategies of a Mobile Social App." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32768064901317147000.

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碩士 國立政治大學 經營管理碩士學程(EMBA) 104 The growth of smartphones has driven the growth of mobile social networking apps. Although Taiwan's Internet penetration rate has reached 80.3% which makes it a country with a high Internet penetration rate in the world, Taiwan only has an Internet population of 18.32 million and a small-scale market. Seeking overseas development is therefore a very important strategy for an app development company. The aim of this study is to do research overseas development strategies of some domestic mobile social app companies. By way of a literature review and case studies, this study explores the international development strategies of some case companies. This study has found that during the case companies' international development: (1) the companies' motivation for internationalization, goals and resources are the most important strategic factors for their international development. (2) the companies are able to find the appropriate overseas markets to develop through their choice of advertising platform and local market size. Of course, they must also pay special attention to the development speed of social networking apps and the politics and religion of the local countries. (3) during the localization process, the companies must take into account the local language, interface optimization, customer service, marketing, localized advertising and price adjustment. (4) the companies must pay attention to four things in a local country: data monitoring, local operation, local partners, and localized equipment and resources provided by the company's home country. (5) when assessing performance, the companies should select appropriate indicators to assess whether the local market needs to be further developed. In addition, this study also analyzes the extent of the mutual effects between overseas markets, localization, host country management and performance evaluation. Finally, this study offers recommendations to future researchers and app entrepreneurs intending to develop internationally.

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謝雅淳. "Internationalization strategies of Taiwanese handmade bevarage chains." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/vayf5y.

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Hsieh, Hsiu-Hsin, and 謝秀欣. "Internationalization strategies of Taiwanese medical devices firms." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/umb59n.

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碩士 國立政治大學 企業管理研究所(MBA學位學程) 107 The biotechnology industry in Taiwan includes the pharmaceutical industry, the application of biotechnology industry and the medical devices industry. The biotechnology industry has always been a key developing area in Taiwan's technology field. With the commercialization of international biotechnology industry, Taiwan has also promoted biotechnology policies such as talent cultivation and R&D plans hoping to improve the R&D energy of Taiwan’s biotechnology and then the firms from Taiwan can expand internayinally. Although Taiwan’s biotechnology industry has grown stronger, Taiwan’s market is still limited. Taiwan’s manufacturers are also beginning to operate internationally. Among them, the biotechnology pharmaceutical industry has outstanding achievements in the development of new drugs. However, the international operation is still in its infancy. Comparing with the Taiwan medical devices industry, relying on Taiwan’s excellent industrial manufacturing capabilities and the energy built by the electronics CEMs, the medical devices firms have been part of the supply chain of international firms, gradually improving their R&D capabilities, and starting to development their own brands for their own medical devices. This study is based on case studues. Taking the top three medical devices firms in the world and six Taiwanese companies that have been operated internationally as research objects. This study will explore the essential internal resources and external resources when the medical devices firms operate internationally, as well as the impact of the industrial environment on international operations. In addition, medical devices are related to human life and have strict regulations, which vary from country to country. Therefore, medical devices firms are necessary to understand the regulations of the local market when importing their products. In the case studies, we can learn how firms breakthrough and resolve the limitations of these industrial environments and understand their international business models and strategies. This study found seven important international business strategies and practices when operating internationally. It concluded that the internal resources are independent R&D, manufacturing, patents, clinical effects, clinical academics, and full product lines and the external resources are international marketing (independent-sales), international marketing (agents) and brands. During building of external resources, it’s necessary to rely on the support of internal resources and focuses on the structure of high-level production factors such as organization, process knowledge, and intellectual property, etc. At the same time, the firms also need to observe the changes in the industrial environment at any time and should be able to propose reponses. Changes in the industrial environment include tariff barriers and non-tariff barriers in the regional market (e.g., regulations, inspection registration, insurance authority, changes in the marketing channel, etc.) as well as the changes in global environmental trends. Furthermore, the case companies also establish their capabilities in designing, developing, and manufacturing during the process of engaging in OEM/ODM businesses. Even when developing its own branded products and expanding its product lines, it is based on the cross-transfer of its own technology to new businesses and integrating its own technology with the new technologies along with acquisitions.

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Hong, May, and 洪梅菁. "Marketing Strategies for Domestic Higher Education toward Internationalization." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/85042136431097639913.

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碩士 大葉大學 國際企業管理學系碩士在職專班 95 Developing a knowledge-based economy has become one of the important directions for enhancing core competence for a country in the future, and the foundation of knowledge economy is the country’s higher education quality. Hence, how to increase the degree of internationalization for university has been a very critical issue in higher education for all countries. The current study conducted a questionnaire survey to make a profile for the status of internationalization in higher education in Taiwan, and investigated the relationships between the implementation of marketing strategies and the level of internationalization among different types of colleges. This study aimed for 148 colleges and universities in Taiwan, and the target interviewees were principals, executives, and senior teachers. To explore the status of internationalization in higher education and analyze the correlations between marketing strategies and internationalization, the study examined the results methods, ANOVA, Pearson product-moment correlation, Chi-square analysis, and cluster analysis. Besides, the differences of university attributes are also taken into consideration when making the analysis of comparison. After completing the analysis, the study obtained the following important findings: First, most executives in universities or colleges have the concept of internationalization marketing and hereby being able to guide and assist students to achieve the organizational objective. However, the activities for promoting internationalization did not work well due to the fact that most teachers should concentrate on the efforts on teaching tasks and might lack the internationalization perception. Secondly, the degrees of internationalization for public universities who are granted by government tend to be higher than the private ones due to the budget problem. The third conclusion is that the types and the scales of universities may influence the implementation of marketing strategies and the degree of internationalization. The applications of marketing strategies to internationalization for public schools seem to be more active than that of private ones, and the bigger the scale of university, the higher the level of internationalization. Moreover, among the marketing mix of internationalization strategies, human strategy adopted by universities seems to be most valued and effective while the price strategy is less attractive. This indicates that the education policy right now has been stepping toward internalization but still not reached the global standard.

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Tovstolyak, Yuliya. "Internationalization strategies of the companies via e-commerce." Master's thesis, 2020. http://hdl.handle.net/10071/22350.

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E-commerce eliminated all national borders between countries and provided a new dimension to the internationalization process. Technological developments have made the study of electronic commerce in the international environment inevitable. This study highlights the possibilities and challenges of e-commerce and, consequently, the impact of this form of internationalization on company strategy. For the development of an empirical study, five interviews were analyzed with the primary objective of exploring the motivations that led companies to expand online. As the consumer is the leading player in this process, its perspective concerning ecommerce was studied. For this, an online survey was created to analyze the impact of social networks on the consumer's relationship. The results suggest an apparent connection between internationalization strategies and the adaptation of e-commerce. In this study, we conclude that e-commerce is one of the main internationalization strategies. O e-commerce eliminou todas as fronteiras nacionais entre os países e proporcionou uma nova dimensão ao processo de internacionalização. A evolução tecnológica tornou inevitável o estudo do comércio eletrónico no ambiente internacional. Este estudo visa evidenciar as possibilidades e desafios do e-commerce e, consequentemente, o impacto dessa forma de internacionalização na estratégia das empresas. Para o desenvolvimento de um estudo empírico, foram analisadas cinco entrevistas com o objetivo principal de analisar as motivações que levaram as empresas a expandirem online. Como o consumidor é o principal player neste processo, foi estudada a perspetiva do mesmo em relação ao e-commerce. Para isso, foi criado um inquérito online para analisar o impacto das redes sociais na relação com o consumidor. Os resultados sugerem uma conexão aparente entre as estratégias de internacionalização e a adaptação do e-commerce. Neste estudo, podemos verificar que o e-commerce é uma das principais estratégias de internacionalização.

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Li, He, and 李鶴. "Study of Internationalization Strategies For China Cosmetics Companies." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/52462964015163432952.

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碩士 國立臺灣大學 國際企業學研究所 105 Based on the history and present situation of cosmetics industry and market in China, this thesis is targeting to study the internationalization strategies for China Cosmetics Companies by analyzing the status of global cosmetics industry and China cosmetics enterprises in the competition, clarifying the advantages and disadvantages, allocating resources effectively and learning from advanced foreign cosmetics enterprises. In the research methods, we use the external industry-level analysis (industry and competitor analysis), internal firm-level analysis (enterprise situation analysis) and globalization expansion strategy as the theoretical structure. Firstly, we set China cosmetics industry as the industry-level research object. By analyzing the industry factors we get a more comprehensive picture of the cosmetics industry situation in China. In detail, we deconstruct the China cosmetics industry through the main economic characteristics identification, five-force analysis model, dynamic driving force analysis, strategic group analysis, competitor analysis, key success factor analysis, industry prospects and overall attractiveness. Then, we set China Cosmetics Companies as firm-level research objects. Based on the strategic group results, we take Shanghai Jahwa, Guangzhou Houdy and Shanghai Pechoin as the representative of three strategic groups: large scale integrated type company (Ⅰ), middle scale single type company (Ⅱ), small scale innovative growing company (Ⅲ). Afterwards we use the financial and strategic performance factors analysis, SWOT method, cost competitive advantage of existing value activity, competitiveness evaluation table to dig deep into the China cosmetics companies. Based on that, we do explore the suitable globalization strategy for the three companies. Through the analysis and empirical process above, this article is a comprehensive and in-depth discussion of the development strategy for China Cosmetics Companies. Facing the increasing fierce competition, rapid technological progress, changing trends and rising purchasing power, China Cosmetics Companies should be sober about what to do and what not to do in the mind, seize every opportunity to achieve more profound growth and global development in the future.

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CHUNG, JIA-RONG, and 鍾佳融. "Internationalization Strategies of Business School and Its Role in Promoting the Internationalization in Its University." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/524auz.

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博士 國立臺南大學 教育學系教育經營與管理碩博士班 105 In Taiwan, internationalization has become an important part in higher education. Internationalization is closely linked not only to university competitiveness but also national competitiveness. This study examines internationalization strategies of the business school and its role in promoting the internationalization in its university. It aims to explore the relationship between the nature of discipline and internationalization strategies, the relevance of internationalization context of business school and internationalization strategies, as well as any concrete effect on the internationalization of university. Two case of business schools with AACSB accredited were chosen in this study. The interview and document analysis were adopted as the main data collection. Ten teachers from Case A and 12 teachers from Case B, part of them with senior administration role in its university, were interviewed. The major findings of this study are summarized as follows: First, Because of Catholicism, Case A owns a favorable condition for internationalization. Internationalization strategies of Case A include cooperation with Catholic university, ranking of business school, ranking of international program MGEM, and profit making for continuous internationalization. These make it play the representative and important role to promote the internationalization in its own university. Second, Case B in a University that has stressed international academic performance tradition since it was founded. This becomes favorable condition for Case B’s internationalization. Internationalization strategies of B business school include academic cooperation, ranking of business school, ranking of EMBA program, recruiting international students and encouraging students for exchange and going abroad. These make Case B play the representative role of internationalization in B University, and have the impact of internationalization on campus. Third, it is found that with the strong international connection of the nature of discipline, internationalization strategies of these two business schools are similar in the international mobility of students, ranking and certification of international curriculum. Thus, the nature of discipline becomes a favorable condition for business colleges to internationalize. Fourth, before the university promoted internationalization, Case A has already actively used the university context of Catholic organizations, and responsibility system of the colleges. For Case B, it actively used international academic performance tradition. Both of them have established a joint degree agreement and academic cooperation. Fifth, due to differences in when Case A owns the networks of Catholic universities and Case B owns international academic relationship, their roles in promoting internationalization differ. Case A presents explicitly as the influential role. Compared to Case A, Case B plays as an excellent performer instead of being influential one in its university. Based on the findings and discussions, conclusions as follows are drawn: First, from the literature and the findings of this study, with the strong international connection shown in the nature of discipline, the international strategies adopted by business schools are similar. Second, due to college and institutional contexts and conditions, such as networks of international organizations, and international academic relationship of the college and the university, internationalization strategies adopted by business schools differ. Third, being expected to play the influential role in promoting the internationalization of university, business schools must make good use of the network of international organization. Based on the results, the main argument of this study is that the nature of discipline with international activities has led business schools to have similar international strategies, and which is an advantage of internationalization. If a business school can utilize its college’s and university’s international organizations, internationalization strategies of university may rely on the experiences of business school, motivating other colleges to learn and imitate. If a business school uses academic contexts, the internationalization of university would be driven by the differences in the academic fields and academic status. Learning and imitation would be implicit. Finally, recommendations for business schools, universities, and future research, are proposed.

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