Littérature scientifique sur le sujet « Strategies of Internationalization »

<p>This thesis focuses on the internationalization process of SMEs, the strategies and methods they use. The major aim of this research was to gain a better understanding of the process by comparing and analyzing three main internationalization process theories: the Uppsala model, network theory and international entrepreneurship theory. An essential part of this study consisted of gathering empirical data from SMEs that has already been internationalized as well as from some of those who intend to internationalize in the near future. Our findings show the application and usefulness of the three theories to these SMEs, especially their heavy reliance on network relationships. The findings also indicate that firms use a combination of variables from all three theories and some aspects of the much criticized Uppsala model are still significant in describing the internationalization process behavior of SMEs.</p>

The thesis analyzes internationalization strategies and processes that were used by major German electricity companies during their transition from purely national companies to some of the world's largest electricity corporations with operations in many different countries. The paper starts out by outlining theoretical elements that are available to companies in general and then provides an in-depth analysis of the internationalization that Germany's major Electricity companies went through after the liberalization of German and European electricity markets. Based on this, the thesis then identifies key internationalization patterns in the German electricity industry and, by taking into account future developments, provides factors that will influence further internationalization strategies in the segment.

This study explored the motivations, desired outcomes, and strategies used when developing and implementing international joint/dual degree programs in the US. Twenty-three administrators involved with the development international joint/dual degree programs, primarily at public doctoral-granting institutions of higher education in the US, were interviewed to learn more about current practices. Findings indicated that the primary motivations for developing international joint/dual degree programs include: recruitment, extending an existing partnership, and that it was part of an institutional strategic plan. The desired outcomes include: growth in both student participation and number of programs. To achieve these desired outcomes seven strategies being utilized by the institutions represented in this study are presented. The lack of formal assessment of programs and student experiences was a chronic challenge relayed by participants. By integrating these findings, this study introduces the notion of transnational partnerships as part of a network that enhances the ability for individual institutions to share resources and expertise in order to pursue new opportunities globally. In this way the tension between the traditional educational mission of the institutions and new entrepreneurial interests can be balanced.

The internationalization started to be seen as an opportunity for many companies, a strategic way to grow; therefore they assume different levels of commitment in the international market. This dissertation analyzes which internationalization strategies are being used by Brazilian companies in the textile industry and why these companies have chosen these strategies along the time line. The chosen method is a qualitative approach with semi-structured interviews. The companies chosen are Cia. Hering, Dudalina and Karsten; all three have long history in the textile industry and started to export at least more than 30 years ago. Analyzing the companies within the frame of Kraus theory (2000, 2006), it was possible found that the main strategies along the time were: exporting via private label manufacturing, FDI, exporting the own brand and franchising. The internationalization strategies of the companies in the beginning were related to the significant production capacity that boosted their exports, mainly exporting private label. Another remarkable fact was the positive moment of the Brazilian economy that facilitated their exports. Enjoying the positive moment, Cia. Hering and Karsten reached the most committed level of involvement in international operations. With no consolidate brand abroad therefore the Asian competition and not favorable currency exchange rates, they had to return and operate mainly to the domestic market. The companies had no consolidate strategy in the beginning; nevertheless now, all them are concerned in building stronger brands than in past, since they are leaving or at least decreasing the private label exports. The companies have changed focus from production to the market.

This research investigates the ways in which firms in the cluster approach the process of internationalization through exploring the influence of business clustering and how it benefits firms in entering foreign markets. The purpose was to understand this process to enable firms to develop successful international strategies to expand in foreign markets. The focus of the study is on the Yarra Valley Wine Industry Cluster, the oldest wine growing region in Victoria, Australia. This research examined of Australian wineries to join together in order to achieve greater competitiveness in collaboration when entering foreign markets due to ever increasing global competition. This paper was an exploratory study that used qualitative information gathered from the case study firms to provide practical framework for the execution of the research using a multiple-case study design. The findings show the following: first, some of the wineries gain their perceptions of the foreign markets from their relationships with, as well as, by the input and suggestions of the distributors, agents, and partners in a particular market, while others seem to distance themselves from their international environments and only focus on serving domestic/local markets exclusively. Second, personal networks play an important role when it comes to the internationalization process of the wineries because they provide access to market knowledge. Third, cooperation among cluster firms plays a very limited role in assisting wineries in foreign market expansion; it has only been of benefit when it came to dealing with local issues. The cluster has played only a minor role, if any, when it comes to the internationalization of the cluster firms. Clustering has been identified as a place where wineries exchange knowledge, and techniques, in regards to wine production, or come together in a joint effort to sort out local issues. However, the cluster does not provide assistance to individual wineries entering international marketplaces. In conclusion there was a distinctive lack of active support and organization from the cluster with regard to the international expansion due to the lack of leadership and joint direction among cluster members. This is where local government could take more proactive role to facilitate better usage of geographical clusters. The findings could improve the company decision-making process. Understanding the advantages and disadvantages of clustering as a means for the future international expansion can be useful in helping to develop international strategies for firms. This would be of great significance to business practitioners because this may have a crucial impact on the competitive advantage of firms in foreign markets. In addition to having significant implications for practice, the investigation has implications for international business research because it provides a better understanding of the role of a cluster in the internationalization.

Literature on firm internationalization has pointed out knowledge and learning as central components in the internationalization process. While much research has emphasized the development of experience in the firm as the main source of new knowledge, this notion has also been challenged. Furthermore, in internationalization literature, most attention has been paid to market entry and far less to growth in the market thereafter. This research addresses how internationalizing firms capture growth opportunities by acquiring new knowledge in foreign markets. The purpose is to describe and explain how internationalizing firms learn about foreign markets by combining various knowledge sources in order to realize growth opportunities in these markets. To address this purpose, data from two steps of data collection is analyzed. The first step contains qualitative focus-group data from seven Swedish firms and aims to describe learning from a combination of knowledge sources, which leads to the development of a typology of learning strategies. The tentative results from the first step are established in the second step, which contains survey data from 144 internationalizing Swedish firms. In addition to validating the typology, data from the second step explains heterogeneous knowledge outcomes based on differences in learning strategies, suggesting that a diversified strategy has the greatest potential for learning. These results indicate that external knowledge matters more than what has been previously recognized. Furthermore, the results show curvilinear effects of knowledge of the local network and international spread on the realization of international growth opportunities. By integrating components from international entrepreneurship, this research may contribute to internationalization-process literature by (1) describing the typology of how internationalizing firms learn in foreign markets, (2) establishing the described types and explaining the knowledge consequences for internationalizing firms, and (3) explaining how this knowledge impacts the ability to realize international opportunities. This chain of components provides the links between learning and growth of the internationalizing firm beyond the initial market entry.

Inadequate use of international knowledge by SME (small- and medium-sized enterprises) leaders is a prime contributing factor to failed internationalization efforts in the U.K. affecting firms' growth and survivability. The purpose of this qualitative single case study was to explore strategies U.K. SME leaders use to expand business internationally for sustainable growth. The Uppsala internationalization process model (UIPM) served as the conceptual framework for this study. Participants consisted of 4 senior leaders and 3 international operations employees who demonstrated effective use of strategies in the operation of the SME internationalization activities. Data collection occurred through semistructured interviews and review of an archival document, complemented by member checking to strengthen the credibility and trustworthiness of the findings. Four themes emerged through thematic data analysis: applying home and foreign market knowledge, capitalization of firm characteristics, selecting psychically close markets, and conducting sequential internationalizing activities for successful and sustainable SME internationalization efforts. The conclusion is that to achieve sustainable growth, SME leaders need to understand all factors pertaining to the internationalization initiatives of the firm, inclusive of market research and data collection, using experiential knowledge, assessing firm-specific advantages, capitalizing on limited resources, and leveraging networks in international markets. Subsequent positive social change may include an increase in sustainable SME in the United Kingdom offering innovative and competitive products and services, increasing employment opportunities, contributing to the citizens' financial stability, and contributing to the community's economic prosperity.

Problem: Internationalization is a complex process, and Chinese firms have in recent years received a lot of attention on their expansion overseas, to Europe, which is a relatively new phenomenon. Research in this field of study is very limited and it does not have a long history even though it has received attention.Purpose: The purpose of this dissertation is to explore if the Chinese firms have followed the western internationalization theories when investing abroad. Focus is on the Chinese firms‘ investment into the European market. We explore the strategies that the Chinese firms have used and compare it with the existing internationalization models in order to find out how well they fit with the western theories.Methodology: In this dissertation a qualitative method is used, based on an interpretivistic philosophy with an inductive research approach. The research question is answered through semi-structured interviews with Chinese firms in different parts of Europe.Conclusions: After studying the Chinese firms‘ internationalization to the European market we can conclude that existing internationalization theories are not able to explain the expansion of the Chinese firms.

In our master thesis “Fashionable strategies” we analyze the internationalization processof small and medium sized Nordic Fashion companies. In our study we conducted aquantitative survey and qualitative in-depths interviews to shed light on the topic. We usehereby an iterative research strategy through the triangulation analysis method as researchapproach. The combination of methodologies and perspectives allowed us to analyze ourtheoretical framework and the research questions in a favorable manner. The researchquestions we aim to investigate in our study were the following:· What are the reasons for the small and medium sized Nordic fashion companies wheninternationalizing, and what are the strategies the companies use hereby?· What influences the small and medium sized Nordic fashion companies in their choiceof strategy and market to enter?· Which barriers of entry and problems do the small and medium sized Nordic fashioncompanies see as critical in their internationalization process and how do theyovercome these issues?In the research we especially took a look at the following areas that we found mainlyimportant for fashion companies in their internationalization process: The reasons forexpanding, the choice of market, the entry modes that are used and barriers and problemsthat occur in the process. We take a view on the theoretical models of the Uppsala Model,Helsinki model, Revised Uppsala model and Born-Global Theory to explain the strategiesbehind the small and medium sized Nordic fashion companies.We see that the growth of the company and the profit increase are the main reasons for theNordic fashion companies when expanding their business. The entry modes used by thecompanies are agents and distributors, and when choosing the markets the fashioncompanies are contact-driven and focusing first on markets that have a rather smallerdistance to their own domestic market. The problems the companies have to overcome arecosts of entry, cash-flow and invoice payments which are all related to financial issues.We believe that our study has contributed with new information to the research field ofinternationalization concerning small medium fashion companies in the Nordic countries.