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1
TAGLIOLINI, ELISA. « Strategic management : the South African wineries ». Doctoral thesis, Università degli Studi di Milano-Bicocca, 2013. http://hdl.handle.net/10281/41785.
Texte intégralRésumé :
The “strategy gap,” as this group of missing steps is called in this research, is real and exists within most organizations. Often unseen, the gap is a threat to the future performance—and even survival—of an organization and is guaranteed to impact the efficiency and effectiveness of senior executives and their management team. Organizations must plan and start executing that plan today if they expect to achieve their objectives sometime in the future. Yet surveys indicate that this just is not happening.
2
Bicego, Federica <1987>. « Luxury Brand Management e Storytelling. Da complemento a leva strategica ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/9432.
Texte intégralRésumé :
L’elaborato approfondisce l’evoluzione del ruolo dello storytelling come parte integrante delle strategie di branding andando ad esaminare le sue crescenti applicazioni nell’operato quotidiano del Brand Manager e come esso sia diventato fattore strategico per la creazione di valore e il raggiungimento di vantaggio competitivo all’interno del mercato. Dopo un’analisi di tipo teorico che verte sulle più recenti frontiere di marketing narrativo, sulle tecniche di storytelling e le implicazioni e conseguenze che l’approccio narrativo ha sul consumatore obiettivo, questa tesi prende in esame il mercato dell’occhialeria del lusso italiana e le strategie ad esso correlate. In questo preciso contesto, che a livello globale risulta essere particolarmente competitivo e che in questa tesi viene esaminato sia a livello di tendenze che di performance, implementare strategie di storytelling permette di attivare meccanismi di engagement nei confronti del consumatore finale. Tali meccanismi diventano quel plus che lo spingono a diventare fedele alla marca. L’elaborato si propone infine di far un excursus in quello che è l’uso strategico e operativo delle tecniche di storytelling rispetto alle 4P del marketing prendendo in esame le strategie di branding delle collezioni Salvatore Ferragamo Eyewear implementate dal Licensing team di Marchon Eyewear in stretta collaborazione con la Maison Salvatore Ferragamo. Questo specifico caso di studio permette la disamina del modo in cui lo storytelling da complemento diventa leva strategica capace di fornire reasons why alla forza vendita che può così incrementare e consolidare la propria consumer base guadagnando spazi di mercato sulla concorrenza.
3
Camporese, Andrea <1988>. « La Gestione Strategica del Supply Chain Management : l’articolato caso Dell Inc ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4505.
Texte intégralRésumé :
Supply Chain, un ramo di recente scoperta ma sempre più importante per la gestione aziendale.
In passato la gestione della logistica non veniva considerata di primaria importanza, il cliente era solito accettare condizioni che oggi risulterebbero impossibili, come pagamenti immediati, ricezione di prodotti che non corrispondevano all’ordine effettuato, trasporto in ritardo.
Con il passare degli anni, soprattutto negli ultimi venti o trent’anni, le aziende hanno cominciato a capire l’importanza di gestire tutta la Supply Chain in modo coordinato e soprattutto integrato.
Una gestione accurata di tutti gli attori facenti parte il processo che porta dalla fornitura di componenti necessari alla produzione del prodotto, fino alla consegna dello stesso al cliente, si è dimostrata assolutamente necessaria al fine di ottenere il successo sul mercato a cui tutti aspirano.
Dell Inc., più delle altre aziende, fin dal giorno della sua fondazione, ha fatto della gestione della Supply Chain uno dei suoi punti di forza e un vantaggio competitivo non replicabile dai concorrenti.
Dell, nata nel 1994 con il chiaro intento di vendere i computer che assemblava direttamente ai clienti, decise di non usufruire del cosidetto “middle-man”, ovvero quei rivenditori e distributori che avrebbero limitato il margine aziendale obbligando l’azienda a dover aumentare i prezzi dei propri prodotti.
Dell faceva del build-to-order, della personalizzazione e del just-in-time-manufacturing le caratteristiche principali della propria strategia, questo permetteva all’azienda di non avere scorte a magazzino.
Produceva solo ciò che i clienti ordinavano e in tempi assolutamente brevissimi, tanto che assicurava la consegna entro 7 giorni dall’accettazione dell’ordine.
Ogni area aziendale era, ed è tutt’ora, orientata alla soddisfazione del cliente e alla perfezione nella produzione.
Affinchè tutto ciò fosse possibile, Dell ha sempre cercato di stringere dei rapporti e delle alleanze particolari con i propri fornitori, tanto da sembrare quasi un’unica entità con gli stessi obiettivi e metodi.
Dopo l’addio nel 2004 del suo CEO e fondatore, Michael Dell, qualcosa si ruppe e l’azienda non risultò più effcace ed efficiente come quei suoi primi vent’anni di esistenza.
Michael dovette tornare alla guida dell’azienda da lui stesso creata nel 2007, stravolgendo totalmente la strategia e ciò che gli aveva permesso di ottenere la leadership del mercato solo qualche anno prima.
Decise di aprire al canale di vendita indiretto per raggiungere e soddisfare anche le richieste di quei consumatori facenti parte il 70% del mercato, ovvero coloro che preferivano toccare e vedere il prodotto che poi avrebbero acquistato.
Inizia così nel 2007 Dell 2.0, caratterizzata da strette alleanze, non solo con i fornitori ma anche con rivenditori e distributori e da una serie di acquisizioni che stanno permettendo all’azienda di allargare le proprie vedute e il proprio bacino d’utenza.
Tutto questo obbliga l’azienda a rivedere la gestione della propria Supply Chain, dovendo gestire un attore in più, un attore con un elevato potere contrattuale assicurato dalla propria posizione nella Supply Chain a contatto diretto con il cliente finale.
Questa tesi, vista la mia fortunata esperienza in Dell durata sei mesi, mira a studiare e a capire quanto appena esposto nel migliore dei modi e con un pizzico di esperienza personale, confrontando la prima parte della strategia dell’azienda texana con il cambio epocale avvenuto appena cinque anni fa.
Una tesi e uno studio che vi appassionerà nella lettura e vi farà scoprire l’importanza dell’integrazione e della gestione della Supply Chain aziendale orientata al cliente.
4
Staněk, Filip. « Strategie podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-71996.
Texte intégralRésumé :
The subject of this thesis is to process a future development strategy of a specific firm based on its strategy analysis. The thesis consists of theoretical and practical part, where the theoretical part describes methods and procedures, which are subsequently used in the practical part. The practical part then analyses external and internal environment of the company, based on which SWOT analysis is created. A proposal of the firm's future development is put together from the obtained data, which also corresponds with the mission and vision of the company, and is described further in more detail within the functional strategies of the individual strategy business units. At the end, the chosen strategy is evaluated from the perspective of suitability, acceptability and viability.
5
Hubačka, Miroslav. « Strategická analýza společnosti Zepter International s.r.o ». Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11124.
Texte intégralRésumé :
The aim of this work is to describe tools and methods that are used to carry out strategic analysis and using these tools and methods to carry out strategic analysis of Zepter International Ltd. Finally, this work propose the necessary recommendations and measures which should be guided by the company.
6
Bárta, Lukáš. « Návrh obchodní strategie podniku ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224604.
Texte intégralRésumé :
This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
7
Králová, Pavla. « Strategie podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193804.
Texte intégralRésumé :
The subject of the diploma thesis is the processing of a future development strategy of a concrete company based on its strategy analysis. The thesis is divided on two main parts, where the first describes theoretical and methodological bases, whose findings are then used in the second, practical part. To achieve the company's future strategy is used to approach of the strategic planning cycle. In its analytical part is analyzed the external and internal environment of the company by which are proposed options for the future development of the company in a strategic part, based on acceptance criteria. Finally, in the implementation of the strategic planning cycle are long-term strategic objectives of the selected company decomposed to short-term goals, providing the operational management.
8
Riegelová, Lucie. « Strategická analýza podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197267.
Texte intégralRésumé :
This thesis entitled "Strategic analysis of a company" concerns the theory and practice of strategic management of a company development. It includes a general characteristic of strategic planning and management, strategic analysis and various types of strategies. It also has a complete strategic analysis of a specific company. In conclusion, the thesis is focused on the specific outputs strategic analysis along with the proposal of recommendations, which should contribute to a successful development of a new branch of the described personnel agency.
9
Hořáková, Lucie. « Návrh strategie rozvoje konkurenceschopnosti obchodní firmy ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222052.
Texte intégralRésumé :
Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.
10
Marek, Jan. « Strategické podnikatelské aktivity vybraného podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124837.
Texte intégralRésumé :
The subject of the Graduation theses "Strategic Business Activities of Outward Bound - Česká cesta, s.r.o." is creation developing strategy of choosen enterprise. Starting point is the strategic analysis of external and internal environment, which show and describe the most important impacts taking effect at a given enterprise. Based on these impacts is deduced mission and vision of an enterprise and long-term goals. In closing part of the thesis is choosen one of the generic strategies and gives suggestions how to strategy realize.
11
Vimmer, Jan. « Strategický a marketingový plán vybrané společnosti ». Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201829.
Texte intégralRésumé :
The aim of this Master's Thesis is to create a strategic marketing plan for existing travel agancy on the basis of theoretical knowledge. Another aim of this thesis is to explore the surroundings of the company, especially its existing competitors. The thesis is divided into two parts. Theoretical, where I describe the definition of the strategic planning process and its parts as well as determination of the company's vission and mission, strategic analysis and specific types of possible strategies, all by usining the literature sources. The second part is a practical part where I apply the theoretical principles of marketing planning to specific example of our travel agency.
12
Palíšek, Eduard. « VLIV STRATEGICKÉHO ŘÍZENÍ NA PROSPERITU FIRMY ». Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-233709.
Texte intégralRésumé :
The target of this dissertation thesis is to verify a relationship between strategic planning and prosperity of the company. Opinions of many experts about expediency of strategic planning vary. Some believe that strategic planning is a base for successful growth, while others demonstrate through results of many different researches that a direct relationship between strategic planning and success of the company cannot be proven. Therefore an empirical research was made to test hypotheses about the impact of strategic planning on prosperity of the company. The theoretical part of the thesis describes the development of strategic management followed by a description of internal and external business environments and the impacts which influence them. The theoretical part also describes the characteristics of strategic management and planning, tools and models as well as methods for measurement of efficiency of strategic planning. As the sub-target of this thesis is also to propose a simplified model of strategic planning which could be applied in small and medium size companies, the theoretical part is concluded by description of specifics of small and medium size companies. The analytical part of the thesis consists of detailed analyses of data collected through questionnaires. Based on results of those analyses, profiles of different categories of companies are synthesized. Conclusions of performed analyses and syntheses are used as a base for testing of validity of defined hypotheses. A new concept of the “4-segments model” of strategic planning is presented in the proposal part of the thesis. Benefits for theory and for practical use are evaluated at the end of the thesis.
13
Kurcová, Kateřina. « Strategická analýza Rádia Jihlava ». Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76407.
Texte intégralRésumé :
Annotation The diploma thesis deals with the strategic analysis of Radio Jihlava. The aim of the thesis was to find out the contemporary situation of the firm and to suggest another strategy to it, which would be more successful in the competitors fight. The theoretical part is concentrated on explication of basic concepts from the strategic management field, explication of the concepts of strategy and strategic management, description of strategic analysis methods. This part is essential for elaboration of the practical part referring to the explained concepts and analyses. The described analyses are solved in the practical part. The analyses results should be the basic for a change or creation of a new company strategy. The conclusion of the diploma thesis generally evaluates the cotemporary company strategy and suggests a strategy change.
14
Kubíska, Ladislav. « Strategie podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162551.
Texte intégralRésumé :
The aim of this diploma thesis is to create a strategic analysis of particular company. The strategic analysis will be divided into the analysis of external and internal environment. A strategy of future development of the company which is based on the results of selected analyses will be created afterwards. Agrostroj Pelhřimov a.s. (a joint-stock company) was chosen for the purposes of analysis.
15
Štěpán, Kamil. « Strategická analýza podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192375.
Texte intégralRésumé :
The aim of the thesis is to define short term strategy for the company selling printing technology and complementary services. In the first part of the thesis theoretical background is described, including definition of the strategic planning and management, strategic analysis and different types of strategy. In the practical part strategic imperatives are defined, external and internal analysis performed, then SWOT analysis and strategic factors influencing the company are defined. In the next step strategic options are proposed as a reaction on identified strategic factors. Finally rewards and risks of each option are evaluated and action plans of realization are defined.
16
Jehlička, Tomáš. « Strategie malých a středních podniků ». Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201903.
Texte intégralRésumé :
The goal of the master thesis is to execute a strategic analysis of Výzva 21 dní, s.r.o., considering the need of restructuring steps and proposal of corporate strategy for the company. The task of the theoretical part is to explain the basic terms of the strategic management in small and medium-sized enterprises. The practical part is devoted to a strategic analysis of the company Výzva 21 dní, s.r.o. The key methodologies used are Porter's five competitive forces analysis and PESTE analysis to chart the external business environment and resource analysis together with 7S method to evaluate internal business environment. The summary of the SWOT analysis conduct to identification of the problematic areas in the company and it will be the foundation for the final part of the thesis, which will consist of the company's mission, specific corporate strategy and recommendations for implementation of the selected company Výzva 21 dní, s.r.o.
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Tormena, Anita <1990>. « The European House- Ambrosetti e la consulenza strategica in Cina. Relazione su un’esperienza di stage tra i grandi del management consulting ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9163.
Texte intégralRésumé :
La tesi verte su un’esperienza di stage svolta presso la società di consulenza The European House- Ambrosetti nella loro sede di Shanghai. The European House - Ambrosetti è un Gruppo Professionale che da più di cinquant’anni mette le proprie competenze a servizio dell’imprenditorialità creando valore per il cliente e assicurando soluzioni professionali uniche ed efficaci nell’ambito della consulenza direzionale, dell’aggiornamento continuo, della ricerca, dei think tank e dei summit, workshop e forum.
La tesi si sviluppa attraverso un primo capitolo di presentazione generale della società, dei servizi che offre e dei campi di applicazione a cui si rivolge.
I capitoli successivi riguardano una presentazione del mercato della consulenza strategica e di quello degli eventi (forum, summit e workshop) nel contesto Cina, luogo in cui è stato svolto lo stage. Attraverso una prima analisi generale di questi mercati, dei principali players e competitor del Gruppo si analizza il posizionamento della società in Cina. Infine il capitolo conclusivo è un report sull’esperienza fatta, attraverso una presentazione dei lavori svolti nel periodo di stage.
18
Jirásková, Eva. « Aplikace Balanced Scorecard ». Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4595.
Texte intégralRésumé :
Balanced scorecard is a tool to execute and monitor the organizational strategy by using a combination of financial and non financial measures. It is designed to translate vision and strategy into objectives and measures across four balanced perspectives: financial, customers, internal business process and learning and growth. It gives a framework ensuring that the strategy is translated into a coherent set of performance measures. Strategy maps are a complementary tool to the balanced scorecard, and provide a visual representation of the components of an organization's strategy.
19
Otmar, Jakub. « Strategická analýza podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-193140.
Texte intégralRésumé :
The aim of this diploma thesis is to conduct the strategic analysis of the selected enterprise via external and internal analysis, with emphasis on the sector analysis. Based on the acquired information then assess the enterprise situation and its position in the market and propose several recommendations and arrangements.
20
Rondelli, Giacomo. « La digitalizzazione come strategia di differenziazione ». Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020.
Trouver le texte intégralRésumé :
Il mondo in cui un’azienda è immersa non è statico, pertanto è necessario che essa tenga in considerazione i mutamenti dell’ambiente in cui opera. Il cambiamento può essere generato da diversi fattori esterni all'azienda, ad esempio: i clienti, la concorrenza, l’economia, la tecnologia, le condizioni politiche e sociali e le risorse. Questi mutamenti possono avere un impatto, positivo o negativo, sul vantaggio competitivo di un’impresa, che dipende dalla capacità della stessa di reagire al cambiamento. Il vantaggio competitivo può essere anche generato dall'innovazione, la quale fornisce inoltre una base per rovesciare il vantaggio competitivo delle altre imprese. Sebbene l’innovazione venga di solito immaginata sotto forma di nuovi prodotti o di processi che incorporano una nuova tecnologia, una fonte cruciale di vantaggio competitivo è rappresentata dall'innovazione strategica. Come formulare quindi nuove strategie innovative? Le innovazioni strategiche tendono a richiedere il perseguimento di nuove strade, lungo una o più dimensioni strategiche. Le strategie di maggior successo non consistono infatti nel lanciare settori completamente nuovi, ma nell'introdurre nuovi approcci alla creazione di valore per il cliente, la differenziazione pertanto non consiste semplicemente nell'offrire prodotti con caratteristiche differenti, ma nell'identificare e comprendere ogni possibile forma di interazione tra l’impresa e i suoi clienti. Sempre di più siamo abituati a vedere realtà lavorative del nostro territorio cadere ai piedi di concorrenti di grandi dimensioni, spesso stranieri; la digitalizzazione dei processi può aprire nuovi canali lavorativi per le imprese. La digitalizzazione pertanto può essere vista come uno strumento per difendere e rilanciare il proprio business.
21
Elfman, Charlotte, et Elin Olofsson. « Strategic Human Resource Management : en strategi för att uppnå framgångsrika organisationer ? » Thesis, Högskolan Väst, Avd för företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-9626.
Texte intégralRésumé :
Bakgrund: I dagens samhälle präglas organisationer av ekonomiska förändringar, detta genom globalisering, förändrade kundförhållanden och en ökad konkurrens. Organisationer behöver hela tiden förbättra sin konkurrenskraft genom att effektivisera sin verksamhet. Idag ses medarbetarna som organisationers viktigaste tillgång eftersom att de förser organisationer med viktiga källor för att bli konkurrenskraftiga. Strategic Human Resource Management (SHRM) är ett arbetssätt som handlar om att utforma HR-strategier som gör att medarbetarnas kunskap och kompetens bidrar till att nå organisationens övergripande mål. Syfte: Syftet med studien har varit att undersöka hur organisationen använder ett strategiskt HR-arbete (SHRM) och om det är ett framgångsrikt arbetssätt. Vår studie har bidragit till en ökad förståelse om begreppet SHRM och hur det kan användas samt hur SHRM kan påverka organisationen. Metod: Insamlingen av vårt empiriska material bygger på en kvalitativ metod där vi genomfört djupgående intervjuer med HR-chefer som arbetar i en organisation som är verksam inom fordonsindustrin. Slutsats: Vi har kommit fram till att organisationen använder SHRM som arbetssätt. Vi kan dock inte dra några konkreta slutsatser om hur SHRM påverkar or-ganisationen men det finns tydliga indikationer på att SHRM har en positiv inverkan och bidrar till en ökad produktivitet och effektivitet. Vi har även kommit fram till att det är viktigt att organisationen utövar ett ledarskap som främjar SHRM.Background: In today's society organizations are characterized by economic changes, this by globalization, changing customer circumstances and increased competition. Organizations need to constantly improve their competitiveness by streamlining its operations. Today, employees are seen as the organizations most important asset, this because they provide organizations with important sources to become competitive. Strategic Human Resource Management (SHRM) is an approach that is about to build HR-strategies that make employees knowledge and skills to contribute the organizations to achieve the overall goals. Purpose: The aim of this study was to examine how the organization is using a strategic HR-work (SHRM) and if it is a successful strategy. Our study has contributed to a better understanding of the concept of SHRM and how it can be used and how SHRM can affect the organization. Method: The collection of our empirical material is based on a qualitative approach where we conducted in-depth interviews with HR-managers working in an organization that is active in the automotive industry. Conclusion: We have concluded that our survey shows that the organization uses the SHRM as working strategy. However, we can not draw any concrete conclusions in which way SHRM affect the organization, but there are clear indications that SHRM has a positive effect, contributing to increased productivity and efficiency. A further conclusion of our study is that it´s very important that the organization have a leadership that promotes SHRM.
22
Zázvorka, Tomáš. « Strategické řízení ». Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150214.
Texte intégralRésumé :
The goal of this master's thesis is to perform a strategic analysis, to formulate a strategy on its basis and to propose the way of implementation and control of the strategy for the SAP division of the Pontech s.r.o. company and to contribute to successful implementation of strategic management system in this division and company. The thesis consists of two main parts. In the first, theroretically-metodological, part the terms and theories of strategic management and strategy are explained first and then the most common tools and methods of strategic analysis and further phases of strategic cycle i.e. formulation, implementation and control, which are used in the second, analytical, part, are mentioned. The analysis of macro and microenvironment, the analysis of internal resources and capabilities and the synthesis in the form of SWOT analysis is thus performed gradually, a strategy is formulated on that basis and after all the way of implementation and control of a strategy is performed using the principles of Balanced Scorecard system.
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Dolejš, Michal. « Aplikace Balanced Scorecard ve společnosti KRÁLOVOPOLSKÁ RIA, a.s ». Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165595.
Texte intégralRésumé :
This thesis is focused on strategic management. The main goal of the thesis is setting up the Balanced Scorecard method on company KRÁLOVOPOLSKÁ RIA, a.s. This work is devided into two parts. First part contains theoretical framework that is used in the second part focused on practical aplication of theoretical methods. First step of practical part is strategic analysis that brings information about strategic position of KRÁLOVOPOLSKÁ RIA. Next step of practical part is evaluation of company's current strategy. Main part of this thesis is setting up strategic management system using the Balanced Scorecard method. Final outpu of this thesis is strategic map that represents all stratagic golas set up in the Balanced Scorecard framework.
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Doležal, Ondřej. « Strategické řízení ve firmě Ekvita spol. s r.o ». Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199511.
Texte intégralRésumé :
The diploma deals with the strategic management in small and medium-sized companies. The strategic management is applied to a specific company operating in the field of mechanical engineering. The main goal of the diploma is to propose strategic variants focused mainly on the company's' development and resulting from the external and internal analyses. The results from both analyses are further used for the SWOT analysis which summarizes the strengths and weaknesses of the company influenced from the "outside" as opportunities and threats. SWOT analysis led to the definition of two strategic variants. First one is focused on the development of a new product; second one is more about searching for new opportunities on the market and marketing. After evaluating both proposals and considering dis/advantages only one has been recommended for the realization -- the second proposal.
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Barešová, Kateřina. « Strategické řízení dodavatelů ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201658.
Texte intégralRésumé :
This diploma thesis is concerned with a problem of strategic supplier relationship management in the context of a correct understanding of the strategic procurement function. The main goal of the thesis is to analyze Strategic procurement department and all activities related do its function. Identify the main differences between strategic and operational function within the enterprise purchasing. Below this paper the purchasing strategy and strategic supllier relationship management of the corporate portfolio of suppliers are discussed in detail. To solve assigned topic Czech and foreign literature and internal materials of the analyzed company was used. To achieve the basic objective of the work I used descriptive, literature search, analysis and synthesis. In the application part there are three case studies that discuss specific issues. Based on the data, it is possible to confirm that strategic procurement and developed strategic supplier relationship management brings many advantages and it can be considered as a form of competitive advange.
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CRISTOFERI, FILIPPO. « PIANIFICAZIONE STRATEGICA E PROGRAMMAZIONE INTEGRATA NELLA PUBBLICA AMMINISTRAZIONE. IL CASO DI REGIONE LOMBARDIA ALL'INIZIO DELLA IX LEGISLATURA ». Doctoral thesis, Università Cattolica del Sacro Cuore, 2012. http://hdl.handle.net/10280/1413.
Texte intégralRésumé :
Il presente percorso di ricerca si è posto l’obiettivo di contribuire al consolidamento metodologico di una pianificazione strategica e di una programmazione operativa funzionali all’attività della pubblica amministrazione regionale.
Si è analizzata l’esperienza di Regione Lombardia all’inizio della IX legislatura attraverso una impostazione metodologica basata su un longitudinal case study, allo scopo di individuare delle regolarità che potessero condurre verso una analitical generalization secondo un’ottica di policy research a garanzia della trasferibilità e della utilizzabilità delle regolarità tracciate.
L’approccio sostanziale volto a fare emergere gli elementi, le tecniche, le metodologie e gli strumenti sviluppati ha permesso di riscontrare delle regolarità che sono indipendenti dal contesto particolare. Tra gli altri si citano l’importanza della continuità, l’integrazione e la trasversalità del processo, e la funzione fondamentale di una struttura organizzativa dedicata al processo strategico e di un sistema informativo a supporto. Si auspica che le considerazioni metodologiche di sintesi pongano le basi, in alcune amministrazioni regionali, per un ripensamento dei propri modelli e sistemi di pianificazione strategica e programmazione operativa.The aim of this research is to contribute to the methodologic improvement of strategic and operation integrated planning in public administration system. Through a methodological approach based on a longitudinal case study, this work analyzes the experience of Lombardy Region at the begining of ninth legislature in order to identify regularities that could lead to a analitical generalization. A policy research approach has been usefull in order to guarantee susteinable future application in different regional contexts. The substantive approach has the aim to bring out the elements, techniques, methodologies and tools that have been developed in Lombardy experience. This allowes us to detect regularities that are independent of the particular context. Among others, for example, the importance of continuity, integration and versatility of the process, and the presence of a department dedicated and a supporting information system that support and implement strategic process. The hope is that the final methodological considerations will be usefull to some regional governments to re-model their strategic and operational processes and systems.
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CRISTOFERI, FILIPPO. « PIANIFICAZIONE STRATEGICA E PROGRAMMAZIONE INTEGRATA NELLA PUBBLICA AMMINISTRAZIONE. IL CASO DI REGIONE LOMBARDIA ALL'INIZIO DELLA IX LEGISLATURA ». Doctoral thesis, Università Cattolica del Sacro Cuore, 2012. http://hdl.handle.net/10280/1413.
Texte intégralRésumé :
Il presente percorso di ricerca si è posto l’obiettivo di contribuire al consolidamento metodologico di una pianificazione strategica e di una programmazione operativa funzionali all’attività della pubblica amministrazione regionale.
Si è analizzata l’esperienza di Regione Lombardia all’inizio della IX legislatura attraverso una impostazione metodologica basata su un longitudinal case study, allo scopo di individuare delle regolarità che potessero condurre verso una analitical generalization secondo un’ottica di policy research a garanzia della trasferibilità e della utilizzabilità delle regolarità tracciate.
L’approccio sostanziale volto a fare emergere gli elementi, le tecniche, le metodologie e gli strumenti sviluppati ha permesso di riscontrare delle regolarità che sono indipendenti dal contesto particolare. Tra gli altri si citano l’importanza della continuità, l’integrazione e la trasversalità del processo, e la funzione fondamentale di una struttura organizzativa dedicata al processo strategico e di un sistema informativo a supporto. Si auspica che le considerazioni metodologiche di sintesi pongano le basi, in alcune amministrazioni regionali, per un ripensamento dei propri modelli e sistemi di pianificazione strategica e programmazione operativa.The aim of this research is to contribute to the methodologic improvement of strategic and operation integrated planning in public administration system. Through a methodological approach based on a longitudinal case study, this work analyzes the experience of Lombardy Region at the begining of ninth legislature in order to identify regularities that could lead to a analitical generalization. A policy research approach has been usefull in order to guarantee susteinable future application in different regional contexts. The substantive approach has the aim to bring out the elements, techniques, methodologies and tools that have been developed in Lombardy experience. This allowes us to detect regularities that are independent of the particular context. Among others, for example, the importance of continuity, integration and versatility of the process, and the presence of a department dedicated and a supporting information system that support and implement strategic process. The hope is that the final methodological considerations will be usefull to some regional governments to re-model their strategic and operational processes and systems.
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Lacová, Diana. « Evaluácia a spracovanie strategického plánu Českej Filharmónie ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193536.
Texte intégralRésumé :
The aim of this thesis is the identification, analysis and subsequent evaluation of the strategic plan of the Czech Philharmonic in order to contribute to the improvement and expansion of evaluation methodologies in the cultural sphere. This will be achieved via interviews with the management of the organization as well as with analysis of current strategy using selected strategic tools and evaluation methods. This master thesis is divided into theoretical and practical parts. The main theme of the theoretical part comprises the definition of strategic management and its tools and further description of methods and approaches of strategic plan's evaluation. The practical part is devoted to the description and evaluation of the current strategy of the Czech Philharmonic, the output of which is to formulate improvement measures and new strategic possibilities.
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Lojdová, Ivana. « Strategie modrého oceánu jako předpoklad úspěšnosti firmy ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-262260.
Texte intégralRésumé :
The goal of thesis is to verify the assumption that the company's strategy constituent elements Blue Ocean Strategy leads to a higher success rate, according to selected criteria. The theoretical part is based on literature and clarification of terms with which I work. The key pillar is to understand the difference between blue and red oceans. I also explain the strategic management approach compared to the Blue Ocean Strategy. This part is based on literature and expert opinion. The knowledge gained is reflected in the analysis of ten companies. These companies are examined in terms of tools and strategic management using tools Blue Ocean Strategy. Successful companies are further analyzed and observational characteristics of strategies is indicated whether they match the characteristics of the Blue Ocean Strategy and lead to greater company success.
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Derenchuk, Anastasia. « Strategická analýza a její využití v podnikání ». Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-193781.
Texte intégralRésumé :
The aim of the master thesis is to create an optimal strategy for the future development of the selected firm, based on its strategic analysis and application of acquired theoretical economic knowledge in the specific business plan. The thesis is divided into two parts -- theoretical and practical. The theoretical part explains the main concepts and describes different analyses, which are then used in the practical part and lead to a final choice of a particular strategy, as well as give the basic information about the business plan, its structure and content. The practical part analyses the internal and external business environment. The information from each type of analysis is used to create the SWOT analysis. Based on the results of these analyses, the idea of the future company development has been elaborated, which is related to the above-mentioned mission and vision, and an appropriate strategy has been selected. As a result, the practical part presents a specific and realistic business plan for the changes to be made in the already existing beauty salon "ALLURE".
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Adamec, Jaroslav. « Nástroj pro podporu volby optimální strategie firmy ». Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2012. http://www.nusl.cz/ntk/nusl-236600.
Texte intégralRésumé :
The thesis considers theoretical bases for understanding the product, company, competition and strategies. The thesis compares material and immaterial products and examines the properties of information goods. The thesis considers regularities of strategic management and strategic concepts. The thesis examines analysis used in strategic management, analyses requirements for the system data and describes implemented analysis and their usage.
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Procházková, Veronika. « Návrh obchodní strategie firmy Eisberg, a.s ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221995.
Texte intégralRésumé :
This master’s thesis deals with project of company’s Eisberg, a.s. business strategy. The master’s thesis describes and analyzes particular sections of company’s business in that the company works. I’m finding imperfections in these sections and sequentially I’m processing proposals and disposals that can enable to better the position of the company in the market.
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Morman, Dušan. « Strategické podnikatelské aktivity vybraného podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-191746.
Texte intégralRésumé :
The aim of the thesis: "Strategic Business Activities of a Chosen Firm" is strategic analysis and the evaluation of present strategic business activities of the chosen firm, which in turn is based on the formulation of recommended strategic business activities, thanks to which the company should hold its market share and in particular the level of income. The goal is the formulation of such measures through which the company will continue to be competitive and be a market leader. The basis of this work is the analysis of internal and external business environment. Partial analyzes are quantitatively evaluated and their results are then incorporated. Based on the results of the strategic analysis is then evaluated the current situation and position in the market and are also formulated various recommendations, including recommended strategies that can be used in the future.
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Borek, Jan. « Plánování ve veřejné správě ». Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76992.
Texte intégralRésumé :
The subject of the thesis is the description of the planning process at the level of strategic management in public administration and analysis of current planning documents at the municipal level of the 3rd degree in the Vysočina region. The first part defines the basic concepts of strategic planning at the municipal level and also defines the methods and procedures applied in the development of strategic plans. The second part analyses the specific strategic documents of municipalities with extended powers in the Vysočina region. At the end of the thesis some recommendations are proposed that could help municipalities pursue the process of strategic planning and management.
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Fabuš, Pavel. « Návrh strategie rozvoje malé a střední firmy podnikající v odpadovém hospodářství ». Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75555.
Texte intégralRésumé :
The diploma Thesis is aimed to the application of strategy planning cycle for the small and medium enterprise operating in the waste management industry. The main goals of the Thesis were the internal and external analysis of the company. Considering the results to propose and evaluate some strategic options for the further development of the company and make an appropriate recommendation to the management. According to the results of the analysis the competitive advantage of the company is its specific know-how and the strong work team. The two proposed strategy variants are based on the gained data of the analysis. The first option of the company development is focused on the improvement of its processes and the company as a whole. The second strategy variant is aimed to the development of services provided. After the assessment of the variants from the three points of view: suitability, acceptability and feasibility, only the first variant seemed to be acceptable. Eventually the first option was recommended to the management of the company.
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Caklová, Eva. « Aplikace Balanced Scorecard ». Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72733.
Texte intégralRésumé :
The thesis is focused on strategic planning and management system Balanced Scorecard and its application in spa Léčebné Lázně Bohdaneč. In theoretical part is introduced the theoretical basis for application of this method including the basics for strategic analysis. The practical part is devoted to strategic analysis at the beginning. SWOT analysis identifies the strengths and weaknesses of the company and potential opportunities and threats. Thereafter the strategy of the company is defined, follows determination of strategic goals in four perspectives (financial, customer, internal and innovation and learning perspective), choice of key performance indicators and strategic actions. In the final of the thesis is created strategic map, that is key tool of strategic management based on Balanced Scorecard method.
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Matulková, Lenka. « Aplikace integrovaného modelu managementu a návrh Balanced Scorecard v organizaci ». Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204002.
Texte intégralRésumé :
The thesis is focused on management analysis of the selected organization in terms of components and factors that are then used to design of the system of strategic management Balanced Scorecard. The first part is focused on describing the theoretical background concerning the issue of the effect of the organizations administration and management. Comprehensive evaluation of the level of management is performed in the second part. Organizational performance is assessed using the Balanced Scorecard method. Particular perspectives, strategy, targets and their measurements are determined for organization. The interdependence of the targets is presented in the Strategic Map. The conclusion is made by evaluating the achieved findings and formulating specific recommendations for the selected organization.
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Plášilová, Pavla. « Strategická analýza podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359497.
Texte intégralRésumé :
The thesis deals with the strategic analysis of the company. The aim of this thesis is to analyze the environment of the company and to reveal trends in the industry. By using the methods of strategic analysis, external and internal factors affecting the business operation of enterprise are identified. Based on the results of the implemented methods, the strategic recommendations and parameters of the new product are proposed. The thesis is divided into the theoretical and application part. The theoretical part deals with strategic management, selected methods of strategic analysis including the strategy of the blue ocean. In the application section, the theoretical knowledge is used. PEST analyzes and industry analyzes were used to analyze the external environment. The internal environment of the company was analyzed by using of internal resources and financial analysis. A questionnaire survey was conducted to reveal customer preferences. An image of the strategy against the competition was drawn by using the value curve. The synthesis of the application part is SWOT analysis. In the end, the vision of a new product is created and strategic recommendations are proposed. The outputs of the analyzes and the information found are useful for the decision making of the publishing management.
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Flodström, Raquel. « A framework for the strategic management of information technology / ». Linköping : Department of Computer and Information Science, Linköpings universitet, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-7595.
Texte intégral
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Menšík, Martin. « Strategické řízení rozvoje podniku ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443010.
Texte intégralRésumé :
The diploma thesis deals with the topic of strategic management of a construction company development. Based on theoretical knowledge together with the internal and external corporate environment analysis, the main goal of the work is to propose such a business strategy, where the company operates succesfully on both private and public procurement markets.
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Delina, Daniel. « Strategická analýza podniku a návrhy na zlepšení podnikové strategie ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221801.
Texte intégralRésumé :
This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strategy and comparison with the current strategic plan.
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Chvojková, Lucie. « Strategická analýza podniku a doporučení opatření pro jeho další směřování ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222683.
Texte intégralRésumé :
The aim of this thesis is to evaluate the previous and current situation of the K. s.r.o. company market position, including a comparison of the strategic administration of the former and new management. A complete strategic analysis was performed in the analysed company - i.e. external and internal analysis of the company including the evaluation of risks and results of the financial analysis. Thanks to the strategic analysis of the K. company, important information was gained, necessary for the subsequent evaluation of the previously and currently implemented company strategy. The result of the thesis is an evaluation of conclusions and determination of recommendations which will lead to a general improvement of the current position of the company and to maintaining its competitive strength.
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Vašíček, Václav. « Vztah Enterprise Architecture a strategického managementu ». Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17047.
Texte intégralRésumé :
Enterprise Architecture is so far the highest development step in IT's architectural description of enterprises. At the beginning, just technological architecture existed. However, with the quickly growing complexity of IT other domains occurred, that had to be described. Information or application architectures can serve as examples. IT then realized, that it needed to add to its IT architectures a business view and consequently the discipline Enterprise Architecture came into being. Strategic management is crucial for the development of each enterprise. The thesis focuses on the strategic management of business and the strategic management of IT. The strategic management of business consists of a business strategy and an operating model. To the strategic management of IT then belongs an information strategy and IT governance. Business-IT alignment further explores and ensures the accord between the strategic management of business and the strategic management of IT. The aim of the thesis is to describe the relationship of Enterprise Architecture and the different forms of strategic management and to express to which rate Enterprise Architecture supports them. The explored relationships are: - The relationship of Enterprise Architecture and business strategy - The relationship of Enterprise Architecture and operating models - The relationship of Enterprise Architecture and information strategy - The relationship of Enterprise Architecture and IT governance - The relationship of Enterprise Architecture and business-IT alignment The goals of the thesis are reached via theoretical research and subsequent deduction. The author's personal asset consists of creating a hierarchical model of Enterprise Architecture, of defining Enterprise Architecture's reaction to business strategies, of modifying the methodology MMDIS in respect of information strategy, of depicting, how Enterprise Architecture can be used in IT governance, of illustrating, where Enterprise Architecture contributes to business-IT alignment and of assessing, to which rate Enterprise Architecture supports the different forms of strategic management.
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Foltýn, Jan. « Obchodní strategie podniku ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416912.
Texte intégralRésumé :
Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.
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Vysloužil, Radovan. « Teoretické a praktické aspekty Balanced Scorecard ». Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-18562.
Texte intégralRésumé :
The thesis deals with Balanced Scorecard (BSC) method from the related theoretical and practical point of view. Starting point of the thesis focuses on the content of Balanced Scorecard that is expressed by the analysis of the two key functions of BSC -- BSC as a measurement system and BSC as a strategic management system. The content analysis of BSC is accompanied by the description of the suitable techniques that can be used in the process of creating BSC. On the basis of gained information of the content aspects and the suitable techniques is created proposal of BSC system for real Train Engineer a.s. Corporation.
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Junková, Kristýna. « Strategie podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193564.
Texte intégralRésumé :
The thesis aims to analyze the current state of the company while formulating and recommending a new, more preferable strategy. The dissertation is divided into a theoretical and a practical section. The first section explains theoretically the basic concepts of strategic management and analyzes of internal and external environment. The conclusion of the theoretical section describes different types of strategies and their suitability of use. In the practical section, some selected analyzes from the theoretical part are applied to a particular company Tomos Prague a. s., which is engaged in printing, bookmaking and cardboard production. Outputs from the analyzes are then entered into the SWOT analysis. Based on the evaluation of the SWOT analysis, appropriate strategies are formulated and recommended.
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Máni, Adam. « Strategický manažment v kontexte znalostnej ekonomiky. Inovačná stratégia zdravotníckého zariadenia ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193205.
Texte intégralRésumé :
The theme of this thesis is the strategic management in the context of the knowledge economy. The output of the innovation strategy is applied to the plastic and aesthetic surgery clinic. The theoretical part deals with the introduction of strategic management theory, vast business analysis and principles of Balanced Scorecard. Within the theory are discussed different approaches to the innovation process. The practical part is based on theoretical knowledge and applies them to creating an innovation strategy based on business process management.
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Ustinova, Vlada. « Strategické řízení ve společnosti NGA, s. r.o ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193520.
Texte intégralRésumé :
This thesis deals with the process of strategic management. The paper includes the description of its components, strategic analysis, suggestion of strategic alternatives and defining the strategy of the specific company. The work consists of two parts: theoretical and analytical. The first part covers the theoretical foundations related to the strategic management process and information about the specifics of strategic management in a small business, as well as the specifics of small business in Russia. The analytical part includes the description of the industry of the chosen company, an introduction to its history, determination of the mission, vision, objectives, the strategic analysis of the company, proposal of possible strategic alternatives and determination of the resulting strategy. The goal of the paper is to define explicitly the current strategy of the chosen company as well as to suggest other strategic alternatives of company's survival and development.
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Cima, Vladimír. « Strategická analýza společnosti Zelený ostrov s.r.o ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193259.
Texte intégralRésumé :
A strategic analysis of the company ZELENÝ OSTROV s.r.o. is done in this master's thesis. The company runs a small laundry with the same name in small city Dobřichovice in the central Bohemian region. The main goal of this thesis is to work out a strategic analysis, evaluate its results and try to suggest strategic recommendation which would lead to a future prosperity. Theoretical part of the thesis focuses on strategy, strategic management, strategic analysis, small and medium enterprises and social business. Practical part focuses on application of theoretical basis and doing strategic analysis of the chosen company. In the end, there is a list of business activities which are implemented into a new suggested company strategy.
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Ondrišová, Karolína. « Strategický rozvoj podnikatelského modelu v kontextu právní regulace ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443011.
Texte intégralRésumé :
This diploma thesis focuses on the issue of the impact of legal regulation on the business model during its formulation and implementation. This work outlines the theoretical background in which are described the key concepts of work, strategic management and strategy, the insured strategy of corporate and business strategy and innovative approach as a business model Canvas. Furthermore, the basic characteristics of the level and method of legal regulation are outlined. The analytical part presents a specific business model, which will be used to reveal key areas subjected to legislation, which will then be compared with the solutions of the most successful companies in the given area. Based on these findings, the design part deals with the formulation and implementation of the business model so that it is legally compliant at both national and supranational levels, with the economic impact of the selected solution according to the degree of complexity and risk.