Thèses sur le sujet « Stores opening »

During recent years, technology has played a crucial role in shaping the retail industry. Digitalisation and e-commerce are seen as the future of retailing. However, big online retailers have shown increasing interest in offline shopping by heavily investing in brick and mortar stores. The strategy of a retailer making use of both offline and online channels is called omnichannel strategy. This study investigates why online retailers are investing in physical stores and what is the impact of this decision on their customer base. The study uses a two-step research. First, a case study on the Swedish retailer NetOnNet is conducted to confirm the theoretical framework and build the research model. Then, a quantitative research with questionnaire is used to investigate the impact of an omni-channel strategy on the consumers’ attitudes towards the retailer. The results show that awareness and control are the factors most affected by an omni-channel strategy. Instead, having both an online and offline presence does not have a relevant impact on the factors trust, perceived risk and personalisation.

Due to the very fast urban development and population growth to the most big cities all over the world, the multi-storey buildings have increased a lot in number. Increasingly, interest is growing in exploring structural systems that allow to build multi-storey buildings. As stated also in the literature and also by Ali. M., M, in his study in 1990, among the major issues that govern the design of a multi-storey building is fulfilling the architectural aspect such as space, function, light while ensuring also the building structural rigidity.Considering also the fact emphasized by Aminmansour & Moon, 2010; Elnimeiri & Gupta, in their study in 2008, that many times, the multi-storey buildings tend to be very inefficient in terms of organisations of the interior spaces. In this regard, based on engineering logical reasoning, in order to provide the sufficient structural rigidity, it requires in many cases, considerable cross section dimensions of structural elements. On the other hands, in engineering design practices there are several cases where to ensure the stability of the building, rigid elements are placed on the building perimeter. The problem is that often, in these cases, these structural elements may interrupt several architectural aspects of the multi-storey building such as its façade, interior space, or even the entire building architectural volume. This study present reinforced concrete Structural Wall elements which are recognized as one of three main structural systems putted on the perimeter of multi-storey buildings among rigid frames and bracing systems. This research aims in suggesting an innovative structural element be implemented in the design process by both being considered as an architectural and structural element.The Structural Wall patterns with different arrangement of openings, called Perforated Structural Wall Panels, are characterized by a pattern of openings in different sizes and forms. This panel should provide the required resistance from the lateral load acting on it while offering at the same time a visual resistance presence. From the architectural point of view, this element offer the possibility to create several configurations of geometric forms, through following a precise methodology explained in further detailed study analysis presented in this study. The methodology can help towards obtaining an optimized panel by creating also a common vocabulary for both the architect and the engineer. This designed vision based on collaboration between architects and engineers aims in fostering an alternative design method outlining an effective structural scheme of multi-storey buildings composed mainly by perforated Structural Wall elements in the building perimeter. Following this design methodology, vertical structural elements would be modified in terms of preserving the required structural members and cutting of the unnecessary ones. The research concludes by discussing on how perforated Structural Wall element can help in fostering the design process and facilitate the decisions steps within designers in concluding the proper building configuration, the architectural performance and the structural rigidity.

Tropical cyclones and severe storms around the world generate destructive winds and heavy rain causing devastating effects to buildings. Over the years, many countries have created or improved their buildings codes after a hazard has happened. Tropical Cyclone Tracy, in 1974 devastated the city of Darwin in Australia, and after that event the Australian Building Code was significantly upgraded to ensure that building structures could withstand cyclonic wind speeds. Since then, the incidence and severity of structural failure in both normal and extreme operating conditions has reduced substantially in Australia. However, tropical cyclones and severe storms still cause repeated serviceability issues in Australia, that impact on local communities, the construction industry, the insurance industry and governments. Insurance losses due to cyclones over the past two decades in northern Australia have totalled $2.4 billion, which averages around $115 million per year. Some non-structural elements remain subject to minor failure, causing loss of amenity and damage to structural building components over time. Buildings investigations have consistently revealed that windows and external glazed doors are affected by wind-driven rain, associated with each individual storm event, causing internal leakage and subsequent damage issues such as mould, termites and infestation. Research indicates that the water ingress may not be excessive but repeated serviceability damage has a cumulative cost impact generally to building owners, insurance and government. This repeated minor to moderate damage has not been sufficiently actioned since they do not lead to structural failure or loss of life. To enhance the performance of building envelope openings subject to wind-driven rain during tropical cyclones and severe storms in the North of Queensland, the attainment of a clear understanding of the interdependencies in current practices for the entire supply chain of windows and external doors is essential. Therefore, reliable tools to predict performance of building envelope openings is essential for decision-makers to better target and prioritise investments. This aim was achieved by addressing the following three core study objectives: (1) to identify the key factors affecting the performance of window and external glazed doors to wind-driven rainwater ingress during tropical cyclones; (2) to develop an openings’ wind-driven water ingress performance prediction model; and (3) use scenario analysis to identify the most appropriate management interventions that could lead to a greater performance of window and door openings subject to wind-driven rainwater ingress during tropical cyclones and severe storms. An integrated approach was used in the study. Firstly, expert interviews and workshops were used to gain a clear insight on the entire supply chain and quality oversight of window and external glazed door installations within the Australian construction industry. This was followed by workshops to develop and operationalise a probabilistic Bayesian Network (BN) model that enabled the identification of workable strategic pathways to improve the performance of openings to mitigate water ingress during tropical cyclones and severe storms. The findings from the expert workshops and interviews revealed some key contributing fault factors and correction recommendations to improve current practices. These recommendations predominately related to upgrading practices related to documentation, inspection liability assignment and installation training for building windows and doors, especially in locations where severe winds are frequent (i.e., northern Australia) and was designed for the use of governments and industry projects. The overall research project finding demonstrates the importance of implementing a multi-pronged change to: openings standards (refers as improvements in the serviceability resistance test to water penetration), standards knowledge and training (refers to improvements in skills and knowledge of designers, builders and installers in design specification, openings installation and waterproofing practices) and in construction documentation (level of design specification). The three practices enforced together, will likely enhance the performance of building envelope openings (upgrade to 66.6% against the current condition 32.2%) and substantially reduce the likelihood that windows and door openings will experience serviceability failure during their lifespans.
Thesis (Masters)
Master of Philosophy (MPhil)
School of Eng & Built Env
Science, Environment, Engineering and Technology
Full Text

Кубліцька, О. В. Відкриття та розробка стратегії просування інтернет-магазину з продажу декоративної косметики: магістерська робота : 076 Підприємництво, торгівля та біржова діяльність / О. В. Кубліцька ; керівник роботи Соломаха І. В. ; Національний університет «Чернігівська політехніка», кафедра підприємництва і торгівлі. – Чернігів, 2020. – 109 с.
У роботі представлено детальний аналіз ринку електронної торгівлі в Україні. Визначені основні проблеми та перспективи розвитку галуззі. Визначено динаміку розвитку електронної торгівлі в Україні. Визначено особливості відкриття інтернет-магазину з продажу декоративної косметики. Розглянуто стратегічне просування інтернет-магазину. Розглянуто основні інструменти стратегії просування інтернет-магазину. Кваліфікаційна робота містить детальний аналіз ринку декоративної косметики України. Визначено динаміку виробництва декоративної косметики в Україні. Визначено основних конкурентів та переваги та недоліки їх інтернет-магазинів. Наведено результати досліджень потенційної цільової аудиторії. Визначено основні причини, що можуть змусити покупців відмовитися від здійснення купівлі товару. Здійснено оцінку конкурентоспроможності потенційних постачальників декоративної косметики. Розглянуто порядок створення та відкриття інтернет-магазину з продажу декоративної косметики. Розроблено асортимент інтернет-магазину з продажу декоративної косметики. Розроблено проект інтернет-магазину продажу декоративної косметики. Розроблено логотип інтернет-магазину. Розроблено стратегію просування інтернет-магазину. Розроблено порядок використання інструментів стратегії просування. У відповідності з ним розроблено висновки та пропозиції для покращення роботи підприємства.
The paper presents a detailed analysis of the e-commerce market in Ukraine. The main problems and perspectives of the development of the industry are identified. The dynamics of e-commerce development in Ukraine is determined. The peculiarities of opening an online store for decorative cosmetics sales is determined. The strategic promotion of the online store is considered. The main tools of the online store promotion strategy are considered. The qualifying work contains a detailed analysis of the decorative cosmetics market in Ukraine. The dynamics of production of decorative cosmetics in Ukraine is determined. The main competitors and the advantages and disadvantages of their online stores are identified. The results of research of potential target audience are given. The main reasons that can force buyers to refuse to purchase goods are identified. The competitiveness of potential suppliers of decorative cosmetics has been assessed. The order of creation and opening of the online store for decorative cosmetics sales is considered. An assortment of an online store for decorative cosmetics sales is developed. The project of the online store for decorative cosmetics sales is developed. The logo of the online store has been developed.An online store promotion strategy is developed. The procedure for using the tools of the promotion strategy has been developed. In accordance with it, conclusions and proposals for improving the operations of the enterprise are developed.

The thesis addresses the topic of liabilities and business relationships in the internationalization process of the firm. In particular, the study of liabilities and business relationships is contextualized to the internationalization of fashion firms that open stores abroad

碩士
國立高雄第一科技大學
行銷與流通管理所
91
Department stores lead in Taiwanese retail business by contributing up to 30% of annual sales. However, facing economic depression and increasing competition, department store industry has been losing her profit margin due to price destruction and constant sales promotion. Taiwanese department stores have stepped into a low-profit era. All of the department stores in Taiwan strive for the new ways of attracting consumers and winning in instensive competition. Recently, experiential marketing provides a fresh paridiagm for marketers. In a literature review, there is no well-known academic research of experiential marketing on retail industries. Thus, this study intends to serve as a pilot study for exploring how experiential marketing can be used in department stores. The purposes of this study are to (1) examine whether experiential marketing can be adapted to a department store; (2) test how the Schmitt’s 1999 experiential marketing module can be used in sales promotion activities of a department stores; (3) explore the consistency of experiences among strategy designers (managers), consumers and employee; (4) propose a useful model experiential marketing for a department store; and (5) provide useful insights to department store practitioners. This research is exploratory- and qualitative-oriented. This resarch uses the special promotion activities of Openning Store Celebration/ Mother’s Day at Taiwan Hanshin Department Store (漢神百貨) as the study target. A quato sampling method and depth interview are used for data collection. A convenience sample is collected, including 7 managers, 32 employee and 57 consumers. A questionnaire is developed from the elements of Schmitt’s 1999 module. Critical incident technique (CIT) and χ2 are used for data analysis. The findings indicate that Schmitt’s conceptual module can be adapted for analyzing sales promotion activities of the department store with proper modification by accommodating the crucial elements of retail business suggested. In the strategic perspective, the experiential outcomes of consumers show that two key goals, sales promotion and attracting customers, are consistent as stratetgically planned. In addition, the experiential outcomes of relatinship marketing on strategy designers, customers and employee are not significant respectively. According to the overall findings, this study presents eight propositions and several future study directions.

碩士
國立臺灣大學
企業管理碩士專班
106
This business plan presents the execution of an expansion from its already existing store in Panama. It will focus primarily on the sale and distribution of commercial refrigeration equipment, such as display cases, beverages fridges, freezers, and all its required component parts and accessories. To optimize maximum profit, all of the equipment is imported from trusted and reliable suppliers. This business proposal also includes a rigorous plan of logistic process, finance analysis, marketing and management strategy to assure positive outcomes. The demand for ready-to-eat products and the trend of people dining out has increased through the years in Panama; consequently, leading to an increase of demand for the commercial refrigeration equipment. In other words, increase of food consumption has become the major growth prospects for commercial refrigeration equipment market, which is driven mostly by supermarkets, restaurants and other food and beverages retail stores. While the first and current store is having increasing earnings through the years, the space for equipment exhibition in the store is getting small due to the large inventory of spare parts. With this restraint, an expansion was proposed in order to solve this issue. Two different alternatives will be presented in this business plan and the most feasible and convenient one will be implemented to exhibit exclusively the commercial refrigeration equipment. The purpose of this expansion is to increase sales and eventually be recognized as one of the largest refrigeration store in Panama.

碩士
國立臺北科技大學
商業自動化與管理研究所
91
The chain store developing decision is one of the most important functional strategies in a retail chain service industry. A retail chain determines its progressional store developing goal based on the entire business operation strategy in order to make specific store developing decision. Presently, information related to chain store developing in most books and articles published is limited to topics like store opening prerequisites, theoretic commercial circle definition, or ideal store developing goal studies, etc. The information on chain store developing system is relatively insufficient. This explorative research is conducted with in-depth interviews in two stages. Domestic consultants and professionals with solid chain store operation expertise are invited in the first stage, to help structuring the concept of case analyses. In the second stage, managers of well-known chain store businesses are invited to review their implementation of chain store developing system collaboration operation, to share their valuable comments and to support the finding that there’s a common demand in chain store developing system in the retail chain service industry. Key affecting factors and conclusions are defined after the interviews: 1) the chain store developing system is a critical factor to the long lasting retail chain service business, 2) detailed functional planning and specific job definition should be achieved in collaboration operation, 3) the performance of collaboration operation is determined by the management model, and 4) a well communicated team is the store developing goal achieving key element.

碩士
淡江大學
財務金融學系碩士在職專班
103
The study explores the foreign investors’ influence toward the opening price of Taiwan Stock between different sizes and industries by simulating the opening price of stocks through the pre-open orders of TWSE and predicting error based on the regression models including MAE, RMSE, MAPE, etc. The empirical results found that,first, foreign investors not only prefer financial stocks and value weighted stocks, but also trading larger orders. Second, the influence of foreign investors on opening price of financial stocks is larger than that of electronics and non-finance non-electronics stocks. Third, the influence of foreign investors on the opening price of large cap stocks is larger than SME stocks. Fourth, the more the imbalance of foreign investors’ orders, the stronger the impact on opening price of financial stocks and large cap stocks.Fifth, the more the imbalance of local institutional investors’ orders, the weaker the impact of foreign investors on opening price of electronics and large cap stocks. Finally, as for the impact of foreign investors toward the volatility of stock price the day before between sizes and industries, it would influence the opening price of financial stocks and large cap stocks more when the volatility of stock price the day before is gradually larger. Because of the shareholding preference, foreign investors prefer to hold value weighted stocks for asset allocation and earning higher risk premium by hedging with Taiwan Index Futures.

碩士
淡江大學
財務金融學系碩士在職專班
106
This study used all newly listed stocks from 2001 to 2016 as the research object, and used the event study method to analyze the price behavior of stocks around opening margin trading. Then examine the degree of effect to determine whether there are still anomalies. Further compare the different exchanges, industries and research periods, whether there is a difference in stock price behavior around opening margin trading. The empirical results are as follows: From the results of the overall sample, the stock price has a significant positive effect to opening margin trading. Compare different exchanges, although the average abnormal returns or cumulative average abnormal returns of newly listed stocks are slightly different, their stock prices have significant positive effects to opening margin trading. In addition, by distinguishing between electronic and non-electronic stocks, it can be seen that whether the electronic industry or the non-electronic industry, the stock price is still positive effect after opening margin trading. If divided by the financial tsunami, it can be found that during two sub-periods, the stock price is still positive effect to the first opening margin trading of newly listed stocks. To sum up, the stock price has a significant positive effect to the first opening margin trading of newly listed stocks. Positive effects persist even after controlling for sample period, exchange, and industry.

My thesis is a business plan about my own retail company. Founded in 2007, Interieur Mediterran acts as a pure online retailer. The business success of the past two years motivated me to think about a growth strategy for Interieur Mediterran. This business plan will help to evaluate different strategies. In the course of this thesis the opening of a stationary store will be highlighted and financially analysed. The document is supposed to be used as a basis for future presentations of the business idea to investors. The business plan will be structured in best practice. Typical parts will be covered, like presentation of the business idea, a market overview, market segmentation, target group selection, selection of a proper location (retailer specific), internal company analysis, external analysis, strategy selection, company organization, logistics, marketing tactics and a final financial analysis in order to proof the profitability of the business. For data evaluation I used mainly sources in the internet and historic data from my ecommerce sales. A very important source of information was an online survey I conducted among my existing customers. From 800 customers 254 customers replied to the survey. In order to meet the requirements of a thesis I will also present theoretical backgrounds in some of the chapters.
A minha tese é um plano de negócio da minha própria empresa de retalho. Fundada em 2007, a Interieur Mediterran (IM) opera como um genuíno retalhista online. O sucesso deste negócio nos últimos dois anos motivou-me a pensar numa estratégia de crescimento para a IM. O plano de negócio ajudará a avaliar as diferentes estratégias de expansão. Ao longo da tese, a abertura de um espaço comercial será destacada e analisada financeiramente. Este documento poderá ser usado como suporte para futuras apresentações desta ideia de negócio aos investidores. O plano será estruturado numa base realista. Diferentes partes serão destacadas, tais como a apresentação do modelo de negócio, uma revisão da segmentação de mercado, selecção do grupo-alvo, escolha de uma localização própria, análise interna da empresa, análise externa,selecção da estratégia, organização da empresa, logística, tácticas de marketing e uma análise financeira final de modo a provar a rentabilidade do negócio. Para avaliação dos dados, recorri essencialmente a fontes na Internet e a um historial dos dados das minhas vendas electrónicas. Uma importante fonte de informação foi uma pesquisa online que conduzi entre os meus clientes. Dos 800 compradores, 254 responderam ao inquérito. De forma a responder às exigências duma tese, cruzarei alguma da teoria mais relevante sobre este tema ao longo dos capítulos.

碩士
淡江大學
財務金融學系碩士在職專班
103
This research studies domestic institutional investors’ influence on opening price based on empirical data of at-the-opening-order. Empirical results shows that domestic institutional investors’ order imbalance effectively increases the influence on opening price. Foreign institutional investors’imbalance order slightly decreases domestic institutional investors’ influence on opening price. In contrast, domestic institutional investors’ influence on opening price is higher when the stock has higher volatility on the proceeding day. Domestic institutional investors’ influence is highest on electronic industry, non-financial industry, and financial industry. Foreign institutional investors’ influence on electronic industry and non-finance obviously decreases domestic institutional investors’ influence, but strengthens domestic institutional investors’ influence on financial industry. When the stock has higher volatility on the proceeding day, domestic institutional investors’ influence is most remarkable on electronic industry stocks’ opening price . Domestic institutional investors’ influence is highest on small-cap than medium-cap stocks, but large-cap stocks is less influenced. The volatility remains positive influence whether any kinds of stocks. This research finds out that domestic institutional investors’ influence on opening price is significantly higher than foreign institutional investors on small-cap and medium-cap stocks in every industry. As a result, before ordering small-cap or medium-cap stocks by at-the-opening-order, referring to the information includes volatility, turnover rate, market scale, book to market ratio and the domestic institutional investors’ activities will be beneficial. I hope this study is useful to investors after Taiwan Stock Exchange disclosure simulative matched trading information at opening from June 29, 2015.

碩士
淡江大學
建築學系碩士班
103
In recent years, the sharply increasing human demands and excessive abuse of resources have resulted in energy depletion, so global warming become much severe and shows no sign of slowing down. If the wars are the nightmare of people in the 20th century, energy depletion will be the greatest challenge for us in this century. If we don''t take measures and make change, the earth will not be suitable for us to live. Modern people are now inclined to stay indoors for a long time,, where there is full of turbid air containing most harmful substances. In an unventilated indoor space, these gases will continuously circulate, which decreases the oxygen proportion and cause indoor air pollution. To improve the indoor air quality without using air conditioning systems, the indoor air ventilation is undoubtedly the most important. The good indoor ventilation is able to provide multiple functions. That is to say, it can increase oxygen and reduce accumulated air pollution, which guarantee good indoor air quality, and it can also help to dissipate heat, improve human comfort, and lower the indoor temperature to realize the structure’s cooling efficiency. We have to admit that the nature can influence our life style, health and comfort degree. Therefore, this study takes a low-rise residential building which is under designing and attempts to create an eco-community as its research base, uses the computer to stimulate and explore the indoor ventilation, and finally proposes effective strategies for improving indoor ventilation. Improvements and subsequent reviews are conducted to provide reference for designers for improvement and assessment. Content of each chapter is as follows： Chapter 1、Introduces the research motivation, objectives, scope and procedures. Chapter 2、Starting from the outdoor to indoor environment, focuses on the strategies for improving environment control，and the benchmark of human body comfort and health inside the room based on the theory of auxiliary indoor ventilation. Chapter 3、Analyzes the environment in the base and integrates the weather data from the Central Meteorological Bureau，to conduct CFD simulation for setting the experiment parameter conditions. Chapter 4、Introduces the experiment and settings of environment model, including boundary settings and model dimension，to explore the house type unfavorable for indoor air ventilation and put forward improvement strategies. The strategy directions are： a. Changing the direction and angle of buildings opening. b. Extending the balcony. c .The additive effects of balcony planting. Chapter 5、Adopts computer software CFD simulation to explore and compare the effects of the three different variations，as well as evaluate the effects of the proposed strategies on indoor environment improvement. Chapter 6、Presents the research results, namely, the improvement effect and influences on indoor environment，providing suggestions for occupants in terms of design and proposals for future researches

碩士
國立雲林科技大學
財務金融系碩士班
99
In this research use t test and F test to examine whether daily opening or closing effect exists in Taiwan stock market, financial stock index, and electronic stock index. We also inspect whether there exist arbitrage possibilities through potential effects. The sample is intraday data from Jan. 4th to Jun. 30th 2010. The result shows the opening/closing effect of stock return and volatility does exist in stock market, financial stock index, and electronics stock index. The abnormal return of arbitrage operation exists no matter in bull or bear market.

碩士
國立臺灣大學
財務金融學系
84
Opening up stock market is one of the important processes of international of Taiwan''s financial markets. What the foreign capital affecting stock market in Taiwan is the main purpose of this study. This study estimate changes in volitity of prices and the turnover of two portfolios which differ in foreign holding around market opening.

碩士
國立臺中教育大學
國際經營管理碩士學位學程(IMBA)
104
A procedure is to integrate the Foreign Direction Investment theory (‘FDI’), the factor analysis approach (‘FA’) and the consolidated measurements of the analytical network process (‘ANP’) to comprehensively discover the most potential determinant of opening clothing store in Vietnam market with the case of Levi Strauss Company (‘Levi’s’). As a consequence of the hierarchically and systematically evaluated measured results, ‘these most potential determinants of opening clothing store are positive for Levi Strauss Company to enter the Vietnam market’. The most remarkable contribution of this study is to provide the picture of Vietnam clothing market and potential elements to gain achievement in this market. In addition, since there is very few empirical research regarding Levi’s in Vietnam market, this study provides a new topic for further researches.

碩士
國立高雄應用科技大學
工業工程與管理系
99
Facing still competition today, the most momentous issues on which enterprise focuses are time, cost, and quality. Maintaining the same quality at lower cost and shortening work duration have become critical for enterprise to win market share. Concerning this, project management can contribute a good alternative to enhance their competitiveness. The purpose of this article discusses how to plan a sustainable project for pre-stage construction of a store opening, and how to put project management into store opening. It offers a comprehensive project structure which consists of defining the project, constructing WBS, operation setting, scheduling, resources allocating, executing and examination. It also discusses the relationship between cost and time and how to accomplish the project economically. Combining earned value management (EVM) completed with monitoring, the findings in the current study reveals that the performance has significantly improved where project has been appropriately applied. Project Management 2007 was implemented in this case study to schedule and analyze individual activity regarding time, resources and costs. Beyond that, Gantt chart, network chart, resources sheet and performance chart were also presented to understand whether, and how, the project was processed effectively. The final results show that the operation with project management approach in this study outperformed the same one with traditional method.

Розглянуто сутність, цілі та напрямки діяльності підприємства в Україні, інструменти освоєння нового напряму діяльності підприємства; доведено необхідність пошуку нових сфер бізнесу. Наведено загальну характеристику ТОВ «Телекарт-Прилад»; проаналізовано фінансово-господарську діяльність підприємства; обґрунтовано економічну доцільність розширення сфери діяльності ТОВ «Телекарт-Прилад». Розраховано критерії економічної ефективності розробленого проекту, виявлено можливі ризики, пов’язані з його функціонуванням.
The essence, goals and directions of activity of the enterprise in Ukraine, tools of development of a new direction of activity of the enterprise are considered; the need to search for new business areas has been proved. The general description of “Telecard-Pribor” Ltd is presented; analyzed the financial and economic activity of the enterprise; the economic expediency of expanding the sphere of activities of “Telecard-Pribor” Ltd is substantiated. The criteria of the economic efficiency of the developed project are calculated, the potential risks associated with its functioning are identified.