Littérature scientifique sur le sujet « Sound studios – Amateurs' manuals »

This article is an attempt to rethink the intermedial practice and discourse of screenwriting during the first Indian talkies through a study of the margins of print, theatre and film history. I engage with the unfortunate archival absence of film scripts from the early years as a heuristic rather than a handicap, employing intermediality both as an archaeological and a conceptual tool in reconstituting screenwriting as a converged media practice. I argue that the widespread circulation of screenwriting manuals for amateurs constituted a pedagogical infrastructure separate from, but parallel to, the other infrastructural flow of ideas and professionals from the Parsi theatre into the film industry. The autobiographical accounts of some of the first playwright-turned-screenwriters bear testimony to the spaces they negotiated for themselves in the talkies after a successful stint with the Parsi stage. These memoirs form an interesting counterpoint to the testimonies of another group of screenwriters from the Indian Cinematograph Committee evidences (1927–1928) in which these writers express great apathy towards the practice in the Indian studios and declare their freelancing associations with Hollywood studios which solicited story ideas from viewers worldwide.

The concept of transmedia storyworlds unfolding across complex serial narrative structures has become increasingly important to the study of modern media industries and audience communities. Yet, the precise connections between transmedia networks, serial structures, and narrative processes often remain underdeveloped. The dispersion of potential story elements across a diverse collection of media platforms and technologies prompts questions concerning the function of seriality in the absence of fixed instalments, the meaning of narrative when plot is largely a personal construction of each audience member, and the nature of storytelling in the absence of a unifying author, or when authorship itself takes on a serial character. This special issue opens a conversation on the intersection of these three concepts and their implications for a variety of disciplines, artistic practices, and philosophies. By re-thinking these concepts from fresh perspectives, the collection challenges scholars to consider how a wide range of academic, aesthetic, and social phenomena might be productively thought through using the overlapping lenses of transmedia, seriality, and narrativity. Thus, the collection gathers scholars from life-writing, sport, film studies, cultural anthropology, fine arts, media studies, and literature, all of whom find common ground at this fruitful crossroads. This breadth also challenges the narrow use of transmedia as a specialized term to describe current developments in corporate mass media products that seek to exploit the affordances of hybrid digital media environments. Many prominent scholars, including Marie-Laure Ryan and Henry Jenkins, acknowledge that a basic definition of transmedia as stories with extensions and reinterpretations in numerous media forms includes the oldest kinds of human expression, such as the ancient storyworlds of Arthurian legend and The Odyssey. Yet, what Jenkins terms “top-down” transmedia—that is, pre-planned and often corporate transmedia—has received a disproportionate share of scholarly attention, with modern franchises like The Matrix, the Marvel universe, and Lost serving as common exemplars (Flanagan, Livingstone, and McKenny; Hadas; Mittell; Scolari). Thus, many of the contributions to this issue push the boundaries of what has commonly been studied as transmedia as well as the limits of what may be considered a serial structure or even a story. For example, these papers imagine how an autobiography may also be a digital concept album unfolding in reverse, how participatory artistic performances may unfold in unpredictable instalments across physical and digital space, and how studying sports fandom as a long series of transmedia narrative elements encourages scholars to grapple with the unique structures assembled by audiences of non-fictional story worlds. Setting these experimental offerings into dialogue with entries that approach the study of transmedia in a more established manner provides the basis for building bridges between such recognized conversations in new media studies and potential collaborations with other disciplines and subfields of media studies.This issue builds upon papers collected from four years of the International Transmedia Serial Narration Seminar, which I co-organized with Dr. Claire Cornillon, Assistant Professor (Maîtresse de Conférences) of comparative literature at Université de Nîmes. The seminar held sessions in Paris, Le Havre, Rouen, Amsterdam, and Utrecht, with interdisciplinary speakers from the USA, Australia, France, Belgium, and the Netherlands. As a transnational, interdisciplinary project intended to cross both theoretical and physical boundaries, the seminar aimed to foster exchange between academic conversations that can become isolated not only within disciplines, but also within national and linguistic borders. The seminar thus sought to enhance academic mobility between both people and ideas, and the digital, open-access publication of the collected papers alongside additional scholarly interlocutors serves to broaden the seminar’s goals of creating a border-crossing conversation. After two special issues primarily collecting the French language papers in TV/Series (2014) and Revue Française des Sciences de l’Information et de la Communication (2017), this issue seeks to share the Transmedia Serial Narration project with a wider audience by publishing the remaining English-language papers, accompanied by several other contributions in dialogue with the seminar’s themes. It is our hope that this collection will invite a broad international audience to creatively question the meaning of transmedia, seriality, and narrativity both historically and in the modern, rapidly changing, global and digital media environment.Several articles in the issue illuminate existing debates and common case studies in transmedia scholarship by comparing theoretical models to the much more slippery reality of a media form in flux. Thus, Mélanie Bourdaa’s feature article, “From One Medium to the Next: How Comic Books Create Richer Storylines,” examines theories of narrative complexity and transmedia by scholars including Henry Jenkins, Derek Johnson, and Jason Mittell to then propose a new typology of extensions to accommodate the lived reality expressed by producers of transmedia. Because her interviews with artists and writers emphasize the co-constitutive nature of economic and narrative considerations in professionals’ decisions, Bourdaa’s typology can offer researchers a tool to clarify the marketing and narrative layers of transmedia extensions. As such, her classification system further illuminates what is particular about forms of corporate transmedia with a profit orientation, which may not be shared by non-profit, collective, and independently produced transmedia projects.Likewise, Radha O’Meara and Alex Bevan map existing scholarship on transmedia to point out the limitations of deriving theory only from certain forms of storytelling. In their article “Transmedia Theory’s Author Discourse and Its Limitations,” O’Meara and Bevan argue that scholars have preferred to focus on examples of transmedia with a strong central author-figure or that they may indeed help to rhetorically shore up the coherency of transmedia authorship through writing about transmedia creators as auteurs. Tying their critique to the established weaknesses of auteur theory associated with classic commentaries like Roland Barthes’ “Death of the Author” and Foucault’s “What is an Author?”, O’Meara and Bevan explain that this focus on transmedia creators as authority figures reinforces hierarchical, patriarchal understandings of the creative process and excludes from consideration all those unauthorized transmedia extensions through which audiences frequently engage and make meaning from transmedia networks. They also emphasize the importance of constructing academic theories of transmedia authorship that can accommodate collaborative forms of hybrid amateur and professional authorship, as well as tolerate the ambiguities of “authorless” storyworlds that lack clear narrative boundaries. O’Meara and Bevan argue that such theories will help to break down gendered power hierarchies in Hollywood, which have long allowed individual men to “claim credit for the stories and for all the work that many people do across various sectors and industries.”Dan Hassler-Forest likewise considers existing theory and a corporate case study in his examination of analogue echoes within a modern transmedia serial structure by mapping the storyworld of Twin Peaks (1990). His article, “‘Two Birds with One Stone’: Transmedia Serialisation in Twin Peaks,” demonstrates the push-and-pull between two contemporary TV production strategies: first, the use of transmedia elements that draw viewers away from the TV screen toward other platforms, and second, the deployment of strategies that draw viewers back to the TV by incentivizing broadcast-era appointment viewing. Twin Peaks offers a particularly interesting example of the manner in which these strategies intertwine partly because it already offered viewers an analogue transmedia experience in the 1990s by splitting story elements between TV episodes and books. Unlike O’Meara and Bevan, who elucidate the growing prominence of transmedia auteurs who lend rhetorical coherence to dispersed narrative elements, Hassler-Forest argues that this older analogue transmedia network capitalized upon the dilution of authorial authority, due to the distance between TV and book versions, to negotiate tensions between the producers’ competing visions. Hassler-Forest also notes that the addition of digital soundtrack albums further complicates the serial nature of the story by using the iTunes and TV distribution schedules to incentivize repeated sequential consumption of each element, thus drawing modern viewers to the TV screen, then the computer screen, and then back again.Two articles offer a concrete test of these theoretical perspectives by utilizing ethnographic participant-observation and interviewing to examine how audiences actually navigate diffuse, dispersed storyworlds. For example, Céline Masoni’s article, “From Seriality to Transmediality: A Socio-narrative Approach of a Skilful and Literate Audience,” documents fans’ highly strategic participatory practices. From her observations of and interviews with fans, Masoni theorizes the types of media literacy and social as well as technological competencies cultivated through transmedia fan practices. Olivier Servais and Sarah Sepulchre’s article similarly describes a long-term ethnography of fan transmedia activity, including interviews with fans and participant-observation of the MMORPG (Massively Multiplayer Online Role-Playing Game) Game of Thrones Ascent (2013). Servais and Sepulchre find that most people in their interviews are not “committed” fans, but rather casual readers and viewers who follow transmedia extensions sporadically. By focusing on this group, they widen the existing research which often focuses on or assumes a committed audience like the skilful and literate fans discussed by Masoni.Servais and Sepulchre’s results suggest that these viewers may be less likely to seek out all transmedia extensions but readily accept and adapt unexpected elements, such as the media appearances of actors, to add to their serial experiences of the storyworld. In a parallel research protocol observing the Game of Thrones Ascent MMORPG, Servais and Sepulchre report that the most highly-skilled players exhibit few behaviours associated with immersion in the storyworld, but the majority of less-skilled players use their gameplay choices to increase immersion by, for example, choosing a player name that evokes the narrative. As a result, Servais and Sepulchre shed light upon the activities of transmedia audiences who are not necessarily deeply committed to the entire transmedia network, and yet who nonetheless make deliberate choices to collect their preferred narrative elements and increase their own immersion.Two contributors elucidate forms of transmedia that upset the common emphasis on storyworlds with film or TV as the core property or “mothership” (Scott). In her article “Transmedia Storyworlds, Literary Theory, Games,” Joyce Goggin maps the history of intersections between experimental literature and ludology. As a result, she questions the continuing dichotomy between narratology and ludology in game studies to argue for a more broadly transmedia strategy, in which the same storyworld may be simultaneously narrative and ludic. Such a theory can incorporate a great deal of what might otherwise be unproblematically treated as literature, opening up the book to interrogation as an inherently transmedial medium.L.J. Maher similarly examines the serial narrative structures that may take shape in a transmedia storyworld centred on music rather than film or TV. In her article “You Got Spirit, Kid: Transmedial Life-Writing Across Time and Space,” Maher charts the music, graphic novels, and fan interactions that comprise the Coheed and Cambria band storyworld. In particular, Maher emphasizes the importance of autobiography for Coheed and Cambria, which bridges between fictional and non-fictional narrative elements. This interplay remains undertheorized within transmedia scholarship, although a few have begun to explicate the use of transmedia life-writing in an activist context (Cati and Piredda; Van Luyn and Klaebe; Riggs). As a result, Maher widens the scope of existing transmedia theory by more thoroughly connecting fictional and autobiographical elements in the same storyworld and considering how serial transmedia storytelling structures may differ when the core component is music.The final three articles take a more experimental approach that actively challenges the existing boundaries of transmedia scholarship. Catherine Lord’s article, “Serial Nuns: Michelle Williams Gamaker’s The Fruit Is There to Be Eaten as Serial and Trans-serial,” explores the unique storytelling structures of a cluster of independent films that traverse time, space, medium, and gender. Although not a traditional transmedia project, since the network includes a novel and film adaptations and extensions by different directors as well as real-world locations and histories, Lord challenges transmedia theorists to imagine storyworlds that include popular history, independent production, and spatial performances and practices. Lord argues that the main character’s trans identity provides an embodied and theoretical pivot within the storyworld, which invites audiences to accept a position of radical mobility where all fixed expectations about the separation between categories of flora and fauna, centre and periphery, the present and the past, as well as authorized and unauthorized extensions, dissolve.In his article “Non-Fiction Transmedia: Seriality and Forensics in Media Sport,” Markus Stauff extends the concept of serial transmedia storyworlds to sport, focusing on an audience-centred perspective. For the most part, transmedia has been theorized with fictional storyworlds as the prototypical examples. A growing number of scholars, including Arnau Gifreu-Castells and Siobhan O'Flynn, enrich our understanding of transmedia storytelling by exploring non-fiction examples, but these are commonly restricted to the documentary genre (Freeman; Gifreu-Castells, Misek, and Verbruggen; Karlsen; Kerrigan and Velikovsky). Very few scholars comment on the transmedia nature of sport coverage and fandom, and when they do so it is often within the framework of transmedia news coverage (Gambarato, Alzamora, and Tárcia; McClearen; Waysdorf). Stauff’s article thus provides a welcome addition to the existing scholarship in this field by theorizing how sport fans construct a user-centred serial transmedia storyworld by piecing together narrative elements across media sources, embodied experiences, and the serialized ritual of sport seasons. In doing so, he points toward ways in which non-fiction transmedia may significantly differ from fictional storyworlds, but he also enriches our understanding of an audience-centred perspective on the construction of transmedia serial narratives.In his artistic practice, Robert Lawrence may most profoundly stretch the existing parameters of transmedia theory. Lawrence’s article, “Locate, Combine, Contradict, Iterate: Serial Strategies for PostInternet Art,” details his decades-long interrogation of transmedia seriality through performative and participatory forms of art that bridge digital space, studio space, and public space. While theatre and fine arts have often been considered through the theoretical lens of intermediality (Bennett, Boenisch, Kattenbelt, Vandsoe), the nexus of transmedia, seriality, and narrative enables Lawrence to describe the complex, interconnected web of planned and unplanned extensions of his hybrid digital and physical installations, which often last for decades and incorporate a global scope. Lawrence thus takes the strategies of engagement that are perhaps more familiar to transmedia theorists from corporate viral marketing campaigns and turns them toward civic ends (Anyiwo, Bourdaa, Hardy, Hassler-Forest, Scolari, Sokolova, Stork). As such, Lawrence’s artistic practice challenges theorists of transmedia and intermedia to consider the kinds of social and political “interventions” that artists and citizens can stage through the networked possibilities of transmedia expression and how the impact of such projects can be amplified through serial repetition.Together, the whole collection opens new pathways for transmedia scholarship, more deeply explores how transmedia narration complicates understandings of seriality, and constructs an international, interdisciplinary dialogue that brings often isolated conversations into contact. In particular, this issue enriches the existing scholarship on independent, artistic, and non-fiction transmedia, while also proposing some important limitations, exceptions, and critiques to existing scholarship featuring corporate transmedia projects with a commercial, top-down structure and a strong auteur-like creator. These diverse case studies and perspectives enable us to understand more inclusively the structures and social functions of transmedia in the pre-digital age, to theorize more robustly how audiences experience transmedia in the current era of experimentation, and to imagine more broadly a complex future for transmedia seriality wherein professionals, artists, and amateurs all engage in an iterative, inclusive process of creative and civic storytelling, transcending artificial borders imposed by discipline, nationalism, capitalism, and medium.ReferencesAnyiwo, U. Melissa. "It’s Not Television, It’s Transmedia Storytelling: Marketing the ‘Real’World of True Blood." True Blood: Investigating Vampires and Southern Gothic. Ed. Brigid Cherry. New York: IB Tauris, 2012. 157-71.Barthes, Roland. "The Death of the Author." Image, Music, Text. Trans. Stephen Heath. Basingstoke: Macmillian, 1988. 142-48.Bennett, Jill. "Aesthetics of Intermediality." 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"Examining Documentary Transmedia Narratives through The Living History of Fort Scratchley Project." Convergence 22.3 (2016): 250-268.Van Luyn, Ariella, and Helen Klaebe. "Making Stories Matter: Using Participatory New Media Storytelling and Evaluation to Serve Marginalized and Regional Communities." Creative Communities: Regional Inclusion and the Arts. Intellect Press, 2015. 157-173.McClearen, Jennifer. "‘We Are All Fighters’: The Transmedia Marketing of Difference in the Ultimate Fighting Championship (UFC)." International Journal of Communication 11 (2017): 18.Mittell, Jason. "Playing for Plot in the Lost and Portal Franchises." Eludamos: Journal for Computer Game Culture 6.1 (2012): 5-13.O'Flynn, Siobhan. "Documentary's Metamorphic Form: Webdoc, Interactive, Transmedia, Participatory and Beyond." Studies in Documentary Film 6.2 (2012): 141-157.Riggs, Nicholas A. "Leaving Cancerland: Following Bud at the End of Life." Storytelling, Self, Society 10.1 (2014): 78-92.Ryan, Marie-Laure. “Transmedial Storytelling and Transfictionality.” Poetics Today, 34.3 (2013): 361-388. <https://doi.org/10.1215/03335372-2325250>.Scolari, Carlos Alberto. "Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production." International Journal of Communication 3 (2009).Scott, Suzanne. “Who’s Steering the Mothership: The Role of the Fanboy Auteur in Transmedia Storytelling.” The Participatory Cultures Handbook. Eds. Aaron Delwiche and Jennifer Henderson. New York: Routledge, 2013. 43-53.Sokolova, Natalia. "Co-opting Transmedia Consumers: User Content as Entertainment or ‘Free Labour’? The Cases of STALKER. and Metro 2033." Europe-Asia Studies 64.8 (2012): 1565-1583.Stork, Matthias. "The Cultural Economics of Performance Space: Negotiating Fan, Labor, and Marketing Practice in Glee's Transmedia Geography." Transformative Works & Cultures 15 (2014).Waysdorf, Abby. 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Introduction For the past ten years, a transformative trend has emerged in the consumption of journalistic content, diverging significantly from its traditional engagement pathways. This evolution is characterised by the allure of serial journalistic podcasts such as Serial, which have seamlessly integrated narrative techniques typically reserved for fiction into journalistic storytelling (Kulkarni et al.). These podcasts have leveraged episodic structures, suspenseful build-ups, and dramatic climaxes to foster a level of engagement akin to fiction's grip on audiences. This shift towards addictive media consumption is eloquently linked to the binge-watching culture of on-demand television described by Dowling and Miller, situating such podcasts within a lineage of high-calibre television narratives (168). The concept of "binge-listening" (Krause and Uhrig 446) has emerged from this trend, signifying a consumption pattern where audiences, particularly those drawn to multi-part serial podcasts in genres like true crime, engage in extended listening sessions or eagerly anticipate new episodes. This pattern, reflective of an excessive indulgence in content, underscores the creators' success in crafting compelling narratives that captivate and retain audience interest. Illustrative of this phenomenon are listener testimonials for Die Mafiaprinzessin, a narrative podcast series by Süddeutsche Zeitung Magazine (part of Germany’s major quality newspaper), where users expressed their inability to disengage, consuming the entire series rapidly. One user stated, "I couldn't stop listening", and another, "I binged all episodes in two days" (quoted in Krause and Uhrig 447). But what makes serial storytelling podcasts in Germany so appealing, and which lessons can be drawn from this? This article provides answers through a historical lens and a focus on the creative process, distribution, and the transparency of journalistic research. Incorporating these sources and viewpoints, the discussion provides an overview of the cultural shift in media consumption towards serialised journalistic podcasts, highlighting their role in redefining audience engagement with media content. From Written to Spoken Storytelling Traditions The narrative-driven approach to audio journalism discussed in this article is typically unfolding over five to ten serialised podcast episodes of 30 to 45 minutes each, and diverges from shorter news snippets or dialogue-based formats, tackling complex topics through well-researched and dramatised storytelling. Kelleter defines serial storytelling as the delivery of continuation stories featuring consistent characters, produced and narrated in a mass-appealing, schematic manner (18). This definition, originally pertaining to fiction, aptly describes the serialised journalistic content's approach, emphasising that while the storytelling techniques may mirror fiction, the content remains firmly anchored in journalistic rigour and quality. It is neither based on a true story nor loosely associated with fiction. The podcast series that are the focus of this article are journalism in audio form, dedicated to journalism’s core values. This article aims to shed light on the development, cultural significance, and economic implications of such podcasts in Germany, specifically those produced by publishing houses as part of their digital strategy to gain digital subscriptions and hence turn readers into paying customers. The economic potential of such journalistic storytelling podcasts can be quite significant, as Newman describes in the 2023 Digital News Report: “podcasting may not yet be a mass market medium, but its audience profile is extremely interesting to publishers and to advertisers” (48). Newman continues to describe that podcast audiences generally have higher incomes, are more educated, and, notably, skew towards a younger demographic, making them an attractive demographic for publishers. While it is true that podcasts have achieved mass-market appeal on a global scale, the particular narratives that resonate with individual listeners can be highly specialised and varied, mirroring their diverse interests. This phenomenon is analogous to the realm of print magazines, which as a medium cater to a broad readership. However, individual publications often cater to distinct niches, attracting readers who share a specific set of interests. However, individual publications often target distinct niches, appealing to readers who share a specific set of interests. Podcasts in general appeal to a wide range of ages as a versatile medium, suitable for listening during various activities such as travel to and from work, dog walking, gym sessions, or while engaging in routine household chores like tidying up. Their capacity to build meaningful relationships with the audience is just beginning to be analysed. It has been found that “podcasts can provide informational and social gratifications to listeners” (Tobin and Guadagno 2). First Steps towards Serial Storytelling Podcasts in Germany The surge in serialised storytelling podcasts started shortly after the first season of the NPR podcast Serial in the English-speaking world, and was dubbed the medium’s “Golden Age” (Berry 170). These intricately produced journalistic podcasts became a new avenue for traditional media companies to market their in-depth research beyond print and online articles. And in many ways, this makes a lot of sense: with in-depth investigative research being one of the core values (and yet one of the most time-consuming, sometimes frustrating, and often very expensive assets) of any editorial medium, it makes economic sense to use as many channels as possible to publish the results of this research. In terms of content diversity, podcasts occupy a niche that is similar to what investigative journalism books or documentaries once did as a premium journalistic product where complex stories or investigations can be told in full, without the length constraints of typical journalistic formats (Krause and Uhrig 449). Podcasts have been distributed since 2005, but it took almost a decade for them to break away from the time limitations of linear radio slots. In Germany, serialised podcast storytelling arrived a year after Serial, with the Rundfunk Berlin-Brandenburg series Wer hat Burak erschossen? (Who Shot Burak?) from 2015, which many consider to be one of the first German podcast series in this new narrative tradition (Preger 7). Since then, the range of podcast series has diversified rapidly in Germany, just like in the US, in terms of both topics and providers. Following the already successful American themes of crime and terrorism, there were soon investigative research stories about topics ranging from the rise and fall of the former German economic powerhouse (and later notoriously fraudulent) Wirecard by Süddeutsche Zeitung or the popular media scandal about the publication of the fake diaries of Adolf Hitler by Stern Magazine in the 1980s, which the publishing house turned into a successful podcast series in 2020. And from 2021 onwards, there was an increase in biographically centred podcasts that combine elements of portraiture with investigative or contemporary historical elements such as the 2022 series Who the F*** Is Alice by Süddeutsche Zeitung Magazine, elaborating on the controversial work of Germany’s most popular first-generation feminist Alice Schwarzer. Yet, one of the most successful German storytelling podcasts is the episodic tale about the tragic descent of former radio host Ken Jebsen, from beloved (yet edgy) media personality to controversial conspiracy theorist, which was turned into a stunning tale in the series Cui Bono: WTF Happened to Ken Jebsen in 2021 (Eins 37), hitting a nerve in German society in times of Covid and the subsequent rise of populist conspiracy movements. Other notable German storytelling podcasts about prominent figures in Germany include the 2023 Series SchwarzRotGold: Mesut Özil zu Gast bei Freunden, about football player Mesut Özil and his complicated and highly political life story as an immigrant in Germany (published on RTL+), or Wild Wild Web: The Kim Dotcom Story from 2021 about Kim Dotcom, the controversial entrepreneur and founder of the now defunct file-sharing operator Megaupload, by Bayerischer Rundfunk. Specifics of Successful German Storytelling Podcasts While audio journalism has traditionally been a domain of public and private broadcasting companies in Germany, there has been a shift towards podcast productions from a more diverse set of media outlets. Approximately 66% of daily and weekly papers in Germany are currently producing podcasts, with 29% offering at least three different podcast series (Eins 104). This is a trend that is not limited to the big national subscription newspapers but can also be observed in smaller regional and local publications. According to a study by Wild & Wild, at least one third of the 308 regional and local subscription newspapers examined have incorporated podcasts into their offerings. The content of these podcasts primarily focusses on society and social issues (25%) and sports and leisure activities (20%) (175). What makes these podcasts specifically German (in contrast to series from other countries) is hard to answer and would require further research. What can be said, however, is that Germany has a vibrant scene for audio journalism and German audiences are rather familiar with the form of long-form audio reporting through the country's relatively strong public broadcasting system, which has been publishing quite elaborate forms of audio journalism since the 1950s. Even though many statistics and audience engagement metrics remain confidential, it has been written that audience engagement has been very good (Wild and Wild). It is evident that serial podcasts rank among the most successful digital offerings of large national media companies such as Süddeutsche Zeitung, fetching significant digital subscriptions with series like Wer ist Joni? (Who is Joni?), which was selected as one of the best podcasts in 2023 by the German newspaper Die Tageszeitung and was described as follows: Who is Joni? is a podcast about trust on the internet. We've all heard about marriage swindlers or people who extort money online. But Joni's case is different. It's particularly compelling because Christiane Lutz narrates it so personally. She contrasts her research with her own thoughts and feelings. She feels naïve, paranoid, angry, relieved, and all of this is completely relatable to the listener. (Fromm) As described here, the role of the host as the storyteller is paramount. The host serves as a convivial guide, offering subjective but meticulously researched narratives, sometimes paired with a serious sidekick for contrast. A recent study in Journalism Practice suggests that even news journalism benefits from narrative elements (Nee and Santana). Another study highlights two factors that enthral listeners: intimacy and emotion (Lindgren), which are prevalent across all podcast genres, including the often-criticised "chat podcasts" where two hosts discuss daily matters. At least in Germany, they are predominantly male, yet the masculine dominance has been challenged and reflected upon in recent discourse (Attig). These podcasts, which often rank highly on the German podcast charts on platforms such as Spotify, are quite different from the serial storytelling podcasts that many publishing houses see as a new way to engage with journalistic content. Common Ingredients of Successful German Storytelling Podcasts According to Schlütz, several characteristics distinguish narrative journalism as specific to podcasts, among them subjectivity, personalisation, contextualisation, and transparency (10). Building upon these findings, this article looks at various attributes of successful German podcasts from the serial storytelling variety. The selection of these podcasts was driven by their demonstrated popularity, as evidenced by reviews in newspapers, radio shows, or newsletters, as well as their recognition in the form of nominations or receipt of prestigious awards such as the German Reporter Prize and the German Podcast Prize. Such honours imply that these podcasts distinguish themselves by features like captivating storytelling, perceptive journalism, inventive production methods, or other exceptional qualities that have earned the respect and admiration of both their industry peers and listeners. Nevertheless, it should be acknowledged that this curated group does not represent an exhaustive overview of Germany's storytelling podcast landscape. The evaluation of the chosen podcasts was based on an analysis of their auditory content and the media's reception of them, including interviews with and reviews of both the podcasts and their creators. From this investigation, three principal insights emerged: Strong host figures who, in many cases, not only guide through the story, but become part of the story themselves. In the Norddeutscher Runkfunk production Eschede – 25 Jahre danach from 2023 (Eschede – 25 years after) the reporter Miriam Arndts researches the tragic accident that occurred in Eschede, Lower Saxony, in 1998, where a high-speed train derailed and collided with a bridge, resulting in the loss of 101 lives. Among the bereaved was Arndts, who lost her mother in the disaster. Making this podcast highly personal, Arndts engages with survivors and relatives of the victims, intertwining their accounts with her personal story, in line with Lindgren’s findings that “the involvement of the journalist (or host) in the story transcends self-reflexive metacommentary on journalistic practice to focus on the journalist as a private person” (10). Suspense and drama are leading elements of many of the successful podcasts: in Frauke Liebs – die Suche nach dem Mörder (Frauke Liebs – the search for the murderer) from the Magazine Stern, host and journalist Dominik Stawski embarks on a mission to solve a crime that he has been following for a good part of his career – addressing the murderer directly over the course of the episodes. This series could only be realised because of the reporter’s deep involvement in the story and his contacts with many of the people involved in the case, including the family of the victim. This is a good example of how such a series can be created from investigations that have already been published, but can now use the advantages of the longer form of serial storytelling in audio. The understanding of topical events and news is deepened by serial podcasts. As has been mentioned by Planer and Godulla, news stories can also be the drivers of in-depth audio storytelling (105). In Germany this can be exemplified by the popular series Die Flut – Warum musste Johanna sterben? (The flood – why did Johanna have to die?) from 2022, whose team of reporters from Westdeutscher Rundfunk investigates the circumstances of the tragic events of the deadly flood of the river Ahr in Germany that lead to many deaths in the summer of 2021. While this event is clearly of journalistic relevance, such tragedies are typically covered only for a short period by traditional news media. This podcast, in contrast, puts a lot of time and effort into trying to understand the consequences of such a natural disaster for those directly affected by it. The producers of the podcast describe their experience like this: During production, tears were shed more than once. And then, it is precisely this directness of emotion that makes the cruelty of the events tangible. It glosses over nothing, hides nothing. It makes the questions of responsibility directed at politicians even more pressing. (Beisenherz) These aspects show that – among others – these elements are recurring themes of storytelling podcasts in Germany. Of course, there are other factors that determine success of podcasts – the production (Preger 233), the distribution (Krause & Uhrig 457), and the marketing (Eins 169) being the most obvious ones. Current Trends and Economic Potential As Eins has pointed out, many leading publishers in Germany, including Der Spiegel, Süddeutsche Zeitung, and Handelsblatt, have in recent years created digital team positions to manage podcast productions (104). Audio studios have been established within publishing houses. Some editorial teams turn to external service providers, such as Die Zeit working with Pool Artists in Berlin for their podcasts or Süddeutsche Zeitung seeking external expertise for dramaturgy or sound design. The decision to manage podcasts in-house or to hire external providers depends on the available budget, expertise, and the complexity of the project (Eins 105). As Eins has pointed out, simple two-microphone interviews can be self-recorded by amateurs familiar with recording equipment and basic audio editing. However, sophisticated audio features with intricate sound design require teamwork, which is often sought from outside companies. German Media houses increasingly collaborate with external production companies. As podcast market competition grows, distinctive dramaturgy and sound may become crucial, especially for major media brands – this makes collaborations more interesting. For example, Süddeutsche Zeitung has produced elaborate investigative audio features, often in partnership with streaming services. The series Im Schattenkloster (2023/24) about a destructive religious cult in rural Bavaria has been produced in collaboration with Audible, an Amazon company. These podcast series sometimes continue the narrative of previously published investigations and articles in audio form, such as Der Spiegel's Made in Germany – das Flughafenfiasko BER or Going to Ibiza by Süddeutsche Zeitung, or they may be released as exclusive digital content like Narcoland by Aachener Zeitung. The appeal of producing serialised podcasts in an era where digital performance and the attraction of many paying customers to buy digital subscriptions is very important could be attributed to their relatively long production cycle (Krause and Uhrig 456). Unlike topical formats tied to release dates, complex storytelling podcasts retain significance over time in what is known as the Long Tail, described by Anderson, which encapsulated the concept of (digital) products that do not rely on high sales volume from a few mainstream products but achieve sales through a variety of niche products. And the numbers point in this direction: the 2020 podcast series Der Mörder und meine Cousine (The Murderer and My Cousin) produced by Bayerischer Rundfunk registered over 1.2 million plays between June 2020 and January 2022. Of these, 534,000 plays were recorded in the first two months following its release. Over the next 18 months, it garnered an additional 677,973 listens. Even in January 2022, more than 18 months post-release, the monthly play count exceeded 10,000, according to data from the provider's portal Spotify for Podcasters and the internal analysis tool MeFo Charts used by Bayerischer Rundfunk (Krause and Uhrig 457) Conclusion In the landscape of modern journalism in Germany, the advent of serial storytelling through podcasts has carved out a novel niche for high-quality narrative forms. Their appeal lies significantly in their adaptability, which has seen their popularity skyrocket and has made them an important asset in the sales strategy of digital subscriptions for publishing houses (Eins 106). By leveraging the power of audio, these formats not only captivate new demographics but also play a crucial role in shaping journalistic identities, presenting narratives in ways that resonate with the changing consumption patterns of listeners. These narratives, designed for on-the-go consumption, echo the episodic consumption trends set by intricate television and streaming shows, seamlessly fitting into the listener's lifestyle. Journalistically, these podcast series offer a compelling twist on storytelling (Krause and Uhrig 459), often expanding beyond traditional broadcast journalism principles to explore deeper, more intricate narratives, marking an exciting evolution in the way stories are told and consumed. This article has pointed out three aspects that storytelling podcasts in Germany have in common: strong host figures, suspense and drama, and a relation to current news and events, building bridges between classic news reporting and storytelling techniques exemplified by this article. It remains to be seen how these trends evolve in the future: the trend towards audio is described by the current Reuters Institute Digital News Report (Newman et al. 28) as “help[ing to] build loyal relationships, and ... good at attracting younger audiences”. Nevertheless, and despite all positive opportunities, there are of course limiting factors, such as the relatively high costs and long production cycles of such series, which require further investigation. References Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. Hyperion, 2008. Attig, Christiane. "Männlich, Mittelalt, Gebildet – oder? Eine Charakterisierung deutschsprachiger Podcaster:Innen". Kommunikation@gesellschaft 21.2 (2020). Beisenherz, C. "Die Flut—Warum musste Johanna sterben?" 19 June 2023. <https://www1.wdr.de/podcast/die-flut-100.html>. Berry, Richard. "A Golden Age of Podcasting? Evaluating Serial in the Context of Podcast Histories." Journal of Radio & Audio Media 22.2 (2015): 170-178. Dowling, D.O., and K.J. Miller. "Immersive Audio Storytelling: Podcasting and Serial Documentary in the Digital Publishing Industry." Journal of Radio & Audio Media 26.1 (2019): 167-184. Eins, P. Podcasts im Journalismus: Eine Einführung für die Praxis. Springer Fachmedien, 2022. Fromm, A. "Recherche-Podcast ‘Wer ist Joni?’: Das einsame Mädchen." Die Tageszeitung, 22 Jan. 2023. <https://taz.de/!5907468/>. Kelleter, F. Populäre Serialität: Eine Einführung. Transcript Verlag, 2012. Krause, T., and K. Uhrig. "Journalismus zum Bingen: Potenziale und Funktionen serieller Podcasts für das digitale Storytelling." In Podcasts, eds. V. Katzenberger, J. Keil, and M. Wild. Wiesbaden: Springer Fachmedien, 2022. 445-460. Kulkarni, S., et al. "Innovating Online Journalism: New Ways of Storytelling." Journalism Practice 17.9 (2023): 845-1863. Lindgren, M. "Intimacy and Emotions in Podcast Journalism: A Study of Award-Winning Australian and British Podcasts." Journalism Practice 17.4 (2023): 704-719. Nee, R.C., and A.D. Santana. "Podcasting the Pandemic: Exploring Storytelling Formats and Shifting Journalistic Norms in News Podcasts Related to the Coronavirus." Journalism Practice 16.8 (2022) 1559-1577. Newman, N. "News Podcasts: Who Is Listening and What Formats Are Working?" In Reuters Institute Digital News Report 2023, eds. N. Newman et al. Oxford: Reuters Institute for the Study of Journalism, 2023. 48-52. Planer, R., and A. Godulla. "Storytelling in Podcasts deutscher Medienhäuser: Echte Interaktion, geplante Spontanität." In Podcasts, eds. V. Katzenberger, J. Keil, and M. Wild. Wiesbaden: Springer Fachmedien, 2022. 101-118. Preger, S. Geschichten erzählen: Storytelling für Radio und Podcast. Wiesbaden: Springer Fachmedien, 2019. Schlütz, D. "Auditive ‘Deep Dives’: Podcasts als narrativer Journalismus." Kommunikation@gesellschaft 21.2 (2020). Tobin, S.J., and R.E. Guadagno. "Why People Listen: Motivations and Outcomes of Podcast Listening." PLOS ONE 17.4 (2022). Wild, M., and T. Wild. "Vermessung der Podcastlandschaft: Eine explorative Analyse der Podcastangebote der Lokal- und Regionalzeitungen in Deutschland." In Podcasts: Perspektiven und Potenziale eines digitalen Mediums, eds. V. Katzenberger, J. Keil, and M. Wild. Wiesbaden: Springer Fachmedien, 2022. 153-179.

Voice synthesising software Vocaloid (Yamaha Corporation) is a popular tool for professional and amateur music production. At the time of writing, there are over 770,000 videos tagged ‘vocaloid’ on Niconico; karaoke chain Karatez displays the top five thousand tracks on its Website (Karatetsu); Hatsune Miku Wiki has over 59,000 pages, while the Vocaloid Lyrics Wiki has over 90,000. Vocaloid is part of Japan’s unique media mix, comprising of the software and music but also official collaborations and a significant amount of fan culture. However, while there is academic research on the way that Vocaloid music is produced and consumed (Sousa; Hamasaki et al.; Leavitt et al.; Kobayashi and Taguchi), there is a lack of research into the content of Vocaloid songs and music videos: that is, what kinds of themes and messages are present and what this might suggest for producers and consumers. This article highlights the importance of the content of Vocaloid music. To this end, I have focussed on Vocaloid composer/producer Neru’s 2018 album CYNICISM. Not to be confused with the Vocaloid Akita Neru, Neru’s music tends to focus on negative affect such as depression, loneliness, and anxiety. Documenting such themes helps to illustrate some of the struggles that producers and consumers experience. I provide a brief explanation of Vocaloid, followed by a reflection on their personas and functioning as a Body without Organs (Annett; Lam; Deleuze and Guattari, Anti-Oedipus). Then I introduce Small’s concept of musicking to provide a framework for the way that music transmits certain affects. In the second half of the article, I unpack Neru’s album and its use of imagery, lyrics, and sound. Vocaloids Voice synthesising software Vocaloid was initially released in 2004, the result of a collaboration between Japan’s Yamaha Corporation and Spain’s Pompeu Fabra University (Voctro Labs; Yamada 17). This software allows the user to create singing audio, drawing from recordings of real people called “voicebanks”. These voicebanks are produced by third-party companies, and are typically provided with a persona with an appearance and personality. For instance, the most well-known Vocaloid is Hatsune Miku, while Kagamine Rin and Kagamine Len are those most used by Neru. Essentially anyone who uses the Vocaloid software can become producers – the term used in Vocaloid cultures for composer. Vocaloid is an example of Japan’s “unique media mix”, where the media are produced not just by “the original company”, but also via “commercial collaborations with media franchises”, and “by a creative collective of individuals on the internet” (Leavitt et al. 204 & 211; see also Steinberg). As well as producers there are songwriters, lyricists, tuners, illustrators, and animators. Some people edit Vocaloid videos, creating compilations, ranking them, and so on (Hamasaki et al. 166). There is also a vibrant fan culture of database managers, fan translators, artists, and fiction writers, as well as human cover artists (utaite), such as Mafumafu, who became popular in part due to his covers of Neru’s music. Official corporate production mostly involves Hatsune Miku, and includes concerts, video games, and collaborations for consumer products. Such branding and collaboration illustrates the creation of a complex Vocaloid narrative. Accordingly, most researchers who examine Vocaloid discuss the complex relationships between various content creators and their methods of collaboration (Yamada), as well as Vocaloid as fan-generated media, examining issues such as commercial interest and exploitation (Bell; Sousa; Jørgensen et al.; To; Kobayashi and Taguchi). However, in this article I am interested in why fans strongly enjoy Vocaloid music and find meaning in it; as I will explore below, such fan collaboration is both a symptom and a cause. Personas and Bodies without Organs Although Vocaloid has a crowd-sourced and collaborative production environment, its use of digital voicebanks and significant consumer culture has led to criticism. For instance, Lam (1110–11) describes voicebanks as being “devoid of originality”, suggests that “all Vocaloid works are derivative”, and also that Vocaloid simply allows users “to indulge … within the virtual space of fabricated authenticity and depthlessness”. However, it is evident from comments on Niconico, YouTube, Reddit, the aforementioned Wikis, Vocaloid Discord servers, and any other space where fans socialise that listeners are emotionally moved by Vocaloid music. Zaborowski, for instance, describes two Japanese boys enthusiastically singing to ryo/Supercell’s Melt. Strikingly, Zaborowski (107) noted that the boys repeatedly told him that “precisely because the voice is the same, the listener can appreciate the quality of the melody and the lyrics”, and that a Vocaloid “sounds different when you are sad. Or when you are away from home”. Listeners are experiencing something when they engage with Vocaloid music, and it would be hasty to simply dismiss their experiences as “depthless”. One factor that makes Vocaloid music particularly authentic and affective for its audiences is the attachment of crowdsourced, constructed personas to Vocaloids. Authenticity here is not necessarily evaluated by the virtual nature of the artist (or instrument) itself, but the producers’ effort to create the work (Zaborowski 107). In this sense there is a need to consider the people involved in producing and listening to Vocaloid music, who find meaning in the songs and characters. Aside from Vocaloids, producers and utaite often also establish a character or imagery as a persona. Neru for instance is recognisable through his avatar—a closed eye with eyelashes and a single tear, and the various characters featured in his videos. The practice of creating a persona for non-human items is unique to Japanese culture, visible in the way that yuru kyara or “wobbly characters” are created to represent entities such as events, corporations, locations, policies, and so on (Occhi 77). These characters can be human-like or creature-like, drawing on Shinto’s anthropomorphism (Jensen and Blok 97). Kyara help minimise the separation between humans and nature, as well as humans and technology (Occhi 80–81). The attachment of kyara to voicebanks, which would otherwise have no face, helps to facilitate a sense of humanisation and connection with the software. It may be that the synthetic nature of the music as well as the use of personas in Vocaloid music means that the listener feels that the song is sung by the Vocaloid, but also processes the creator’s emotion. Kenmochi (4), for instance, suggests that since synthetic voices hold less emotion, it is the persona that functions as a symbol to connect the creator and listener. The producer is able to “impose their own values and perceptions on the virtual character” (Lam 1111), and in doing so, the persona functions as what Deleuze and Guattari call a Body without Organs (Anti-Oedipus 9; A Thousand Plateaus 151). That is, the persona has “no fixed identity” (Lam 1117), and can stratify or destratify, depending on what people do with it (Annett 172). They can become whatever the listener or creator wants, and so there is an emotional connection. Vocaloid music is meaningful to listeners, then, not despite its digital, virtual, constructed nature, but in fact because of what these elements facilitate. Musicking Christopher Small’s work Musicking also provides a framework useful to consider the emotional impact of Vocaloid music. Small argues that “the fundamental nature and meaning of music lie not in objects … but in action”, and therefore proposes a definition of ‘musicking’; to “take part, in any capacity, in a musical performance” (8–9, emphasis omitted). Importantly, for Small (77) simply listening to a recording is to take part in music, and “we may be sure that somebody's values are being explored, affirmed, and celebrated in every musical performance”. Small’s comments here provide a framework for focussing on the experiences of the people involved in producing and listening to Vocaloid music, rather than getting caught up in negative beliefs around the digital nature of production. Further, reflecting on remix, a significant aspect of Vocaloid music, Small (214) notes that relationships are “open to reinterpretation over and over again as listeners create new contexts for their reception and their ritual use of it”. Further, Small (134) suggests that the act of musicking functions as a powerful “means of social definition and self-definition”. Small’s suggestions here that music can be recycled, reinterpreted, and used for self-definition aligns with many aspects of Vocaloid music; tracks are frequently covered by producers using other Vocaloids, or utaite; the meanings of lyrics are frequently discussed in comment sections of YouTube videos and Wikis, and fans often align themselves with certain Vocaloids or producers that they enjoy and relate to. Such self-definition is an important theme to keep in mind when I consider Neru’s CYNICISM album as it touches on societal issues such as loneliness, nihilism, and low self-esteem. CYNICISM Vocaloid producer Neru, also known as z’5 or Oshiire-P, is quite popular. At the time of writing, he has 124,000 followers on Japanese video-sharing site Niconico (Neru, "Neru"), 242,000 on Chinese video-sharing site BiliBili (Neru, "Neru_Official"), 388,000 monthly listeners on Spotify (Spotify), and 560,000 subscribers on YouTube (Neru, "Neru OFFICIAL"). He released his first Vocaloid song in 2009, and to date has three major albums. CYNICISM is the latest, released in 2018. The standard edition contains 14 tracks, and all aside from one use the Vocaloids Kagamine Rin or Kagamine Len. Fig. 1: CYNICISM standard edition, illustrated by Sudou Souta (Apple Music) Fig. 2: Tracklist All quotes from songs are my own translations from the original Japanese. The CYNICISM album communicates a strong sense of nihilism. Nihilism is an ambiguous concept (Nietzsche 76; Diken 6; Marmysz 61). However, Marmysz (71) summarises that nihilists have three claims: that humans are alienated from the world; that this should not be the case; and that “there is nothing we can do” about this situation. As explored below, Neru’s nihilism appears to align with Kant’s “existential nihilism (believing that life has no meaning)” (Gertz, ch. 2, emphasis omitted). It is worth noting that Neru’s music has some commonalities with other genres. For instance, Prinz (584–85) suggests that punk music is irreverent, challenging social norms, and is nihilistic, reflecting on themes such as “decay, despair, suicide, and societal collapse”. As explored below, CYNICISM projects feelings including disappointment with society, poor self-esteem, and themes of irreverence. Irreverence and Society The namesake of the album is important to note within the context of nihilism, as cynicism can be understood as “a passive nihilist affect” (Diken 61). Cynicism is the attitude that comes about when one has failed “to come to terms with loss”, “to realize that something has been lost”, or understand exactly what has been lost. It incited a state of melancholy, trapping the cynic, who suffers an “utterly debilitating sense of disappointment, the root cause of which it cannot identify or move beyond” (Allen, ch. 7). In numerous ways Neru exhibits a lack of faith in humanity and society. Just the title of the track What a Terrible Era communicates a sense of hopelessness, particularly the line “強いて言うとするなら人類は失敗作だった” (“if I had to say, humanity was a work of failure”). The album’s lyrics repeatedly refer to the negative state of the world; “本日の世界予報向上性低迷後退” (“today’s world forecast: Progress is stagnant and regressing”) (Hey, Rain). SNOBBISM asks “バグ塗れの人類のデバッグはいつ終わる” (“humanity is stained with bugs; when will debugging end?”). Neru repeatedly laments the state of humanity and his disappointment with the world. Further, cynicism is an attitude of scorn towards “sincerity and integrity”, which are viewed as “a cover for self-interest” (Allen, ch. 1). In line with this, reflecting the cynic’s embrace of untruthfulness (Gertz, ch. 3), in SNOBBISM Neru states “一生、ブラフを威すがいいさ” (“it’s okay to threaten to bluff through your entire life”). Further, Diken (59) suggests that “capitalism is the age of cynicism”, and the Law-Evading Rock (Neru OFFICIAL, "Law-Evading Rock") music video, illustrated and animated by Ryuusee, exhibits such a critique of capitalism. The video is quite chaotic, designed to appear as a Japanese TV channel. Meme-style characters are superimposed onto photographic backgrounds to depict absurd advertisements and news programmes with flashing and dancing, as the lyrics call for the viewer to escape from reality. The character in this video, Datsu, appears to enter a state of nirvana when Neru’s CD is inserted into him. Here we can see how personas are particularly affectual in Vocaloid music, with fans stating that they relate to Datsu, among other forms of affectation, in comments on his Wikia page (Neru Wikia). Further, CYNICISM frequently calls for the self-identified ‘losers’ to band together, breaking the norms of society. Whatever Whatever Whatever, with its upbeat tune, bright colours, and proclamation of “能天気STYLE” (“Carefree STYLE”) exhibits a strong sense that ‘nothing matters so do whatever’. Let’s Drop Dead’s “僕等はきっとあぶれ者” (“we are surely hooligans”), Law-Evading Rock’s “負け犬になって 吠えろ 吠えろ” (“become a loser, roar, roar”) indicate a sense of knowing that one is ‘useless’ but attempting to take pride in or band together in spite (or indeed, because of this). These lyrics ascribe to a nihilistic notion that nothing matters, but are also a call to arms in a sense – a call for losers to band together for strength, and to act with irreverence. Some encourage the listener to become someone unfit for society (Law-Evading Rock), or to turn back on and break away from morals that are designed to get one into heaven (March of Losers). The music video for SNOBBISM (Neru OFFICIAL, "SNOBBISM"), illustrated and animated by Ryuusee, features Bizu, a demon man wearing a formal suit and top hat. The video has a retro style and is bright but muted with blurry backgrounds, streaking, and graininess. Bizu appears to take on a retro rubber hose animation style, dancing and sometimes hitting objects while calling on the viewer to “make a scene”; to be irreverent and break the norms of society. Personal Failure CYNICISM also in numerous ways refers to personal failures and a lack of faith in the future. Some lyrics refer to a plan or manual (SNOBBISM, Song of Running Away), or a future being wrecked or torn (Spare Me My Inferiority, What a Terrible Era). Corresponding with the nihilistic tone of the album, Whatever Whatever Whatever describes being lazy today, and putting effort in tomorrow, while Let’s Drop Dead simply states “明日はくたばろうぜ” (“tomorrow let’s drop dead”). Yet continuing forward into the future seems mandatory, as in Whatever Whatever Whatever Neru describes himself as being too much of a wimp to commit suicide, and March of Losers repeats the refrain “進め進め” (“forward, forward”), calling for the losers to continue even though “this kind of life has no meaning”. Some tracks indicate a more raw or vulnerable state, with Nihil and the Sunken City’s “もっとちょーだい ちょーだい 承認をちょーだい” (“more, give it to me, give it to me, please give me approval”). Importantly, Neru identifies himself as a loser, engaging in self-irreverence, making fun of himself (Kroth 104), referring to himself and his social group as ‘losers’. The music videos for Whatever Whatever Whatever (Neru OFFICIAL, "Whatever Whatever Whatever") and Let’s Drop Dead (Neru OFFICIAL, "Let’s Drop Dead"), illustrated and animated by Terada Tera, exhibit self-irreverent themes. The former uses vapourwave aesthetics, and both exhibit bright colours, with cartoonish characters I and Yaya dancing and drinking alcohol. I wears a Space Invaders jacket and grill glasses, while Yaya wears a t-shirt featuring a marijuana leaf and a pink animal-eared beanie; together in the video they communicate a ‘slacker’, partying attitude. What is particularly interesting here is the way that nihilistic lyrics have been employed alongside upbeat, catchy, pop-style music and flashy colours. Such dissonance is attention-grabbing and also reflects a sarcastic, careless sense of cynicism, one that is “irreverent” and “playful” – a style that Nietzsche adopted (Allen, ch. 7). Relatedly, Marmysz (4) suggests that humour is a useful response to nihilism because it shatters expectations. It is important to understand CYNICISM within the Japanese context. Discussing the Meiji Period, Nishitani (175) points out that Buddhism and Confucianism lost their power, and that with modernisation Japan became Europeanised and Americanised to the extent that there is a spiritual void. More recently, various economic crises and disasters throughout the 1990s and 2000s have contributed to national trauma (Roquet 89). Due to significant societal pressure, many Japanese people feel anxiety, sensitivity, vulnerability, and alienation (Ren 29). Accordingly, much Japanese anime engages with feelings of nihilism (Lozano-Méndez and Loriguillo-López; Tsang). In some respects Vocaloid culture is interrelated with hikikomori, a form of social withdrawal associated with various psychological, social, and behavioural factors (Li and Wong 603). Much academic literature exists on hikikomori, which in many ways is a Japanese phenomenon, being influenced by “culture, society and history”, and having come about in Japan during a period of “very rapid socioeconomic changes” (Kato et al. 1062). Many Vocaloid producers and utaite identify as hikikomori, including Mafumafu. However, studies on hikikomori outside Japan have shown that feelings of isolation, anxiety, and social exclusion are a global concern (Krieg and Dickie 61; Kato et al. 1062), contributing to Neru’s popularity among English-speaking audiences Conclusion My goal in this article is to point out that a significant number of people find Vocaloid music relatable and affectual, and it would be hasty to dismiss such music as “depthless” due to its use of voicebanks and connection to consumer culture. Vocaloid music is particularly affective in part due to the way that Vocaloids, producers, and utaite make use of personas which function as bodies without organs: something that listeners are able to project their own feelings onto. Further, Small’s concept of musicking encourages us to pay attention to what producers are saying as well as what listeners and fans are engaging with: what values are being explored and how they are being used for self-definition. It is important to consider not just the economic aspects of participatory culture and the networks of production surrounding Vocaloid, but the content of the music and the meanings that listeners get out of it. Neru’s CYNICISM album is particularly interesting in this regard. The combination of upbeat music, bright and garish imagery, and nihilistic lyrics communicates a strong sense of disappointment with society and a lack of self-worth in a dissonant manner – there is a sense of playfulness that is attention-grabbing and uses humour to communicate these negative themes. Given the breadth of Vocaloid content that is produced, further research into other producers, fan groups, and pieces of media will provide insight into this varied and rich phenomenon. References Allen, Ansgar. Cynicism. Cambridge: MIT P, 2020. Annett, Sandra. "What Can a Vocaloid Do? The Kyara as Body without Organs." Mechademia 10 (2017): 163–77. Bell, Sarah A. "The dB in the .Db: Vocaloid Software as Posthuman Instrument." Popular Music and Society 39.2 (2016): 222–240. Deleuze, Gilles, and Félix Guattari. A Thousand Plateaus. Trans. Brian Massumi. 11th ed. Minneapolis: U of Minnesota P, 2005. ———. Anti-Oedipus. Trans. Robert Hurley et al. 10th ed. 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