Articles de revues : « Social responsibility of business »

1

Moon, Jeremy. « Business Social Responsibility ». Philosophy of Management 1, n^o 3 (2001) : 35–45. http://dx.doi.org/10.5840/pom2001135.

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Kulshrestha, Shweta S., et Zarna Padiya. « Business Ethics and Corporate Social Responsibility ». Indian Journal of Applied Research 3, n^o 5 (1 octobre 2011) : 422–23. http://dx.doi.org/10.15373/2249555x/may2013/129.

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Crowther, David, et Christina Reis. « Social responsibility or social business ? » Social Business 1, n^o 2 (26 août 2011) : 129–48. http://dx.doi.org/10.1362/204440811x593045.

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Gupta, Rina, et Neeti Kasliwal. « Corporate Social Responsibility and Spirituality in Business ». Contemporary Social Sciences 27, n^o 1 (1 janvier 2018) : 145–54. http://dx.doi.org/10.29070/27/57224.

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Arora, Prachi. « Incorporate Corporate Social Responsibility Strategy into Business ». SIJ Transactions on Industrial, Financial & ; Business Management 07, n^o 01 (13 février 2019) : 09–16. http://dx.doi.org/10.9756/sijifbm/v7i1/0102590102.

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Spence, Laura J. « Small Business Social Responsibility ». Business & ; Society 55, n^o 1 (25 avril 2014) : 23–55. http://dx.doi.org/10.1177/0007650314523256.

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Sadewa, Dahva Puja, et Ana Susi Mulyani. « Social Responsibility in Business ». Indonesian Journal of Applied and Industrial Sciences (ESA) 3, n^o 1 (31 janvier 2024) : 129–36. http://dx.doi.org/10.55927/esa.v3i1.7756.

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Dynamic environmental changes due to internal and external factors force business people not only to increase profits and employment systems, but also to overcome social problems. The greater power an entrepreneur has, the greater his influence on the quality of life of society, both individually and in society. It even impacts every life in the world. This phenomenon gave rise to statements of corporate social responsibility (CSR). CSR emphasizes that corporate responsibility does not only apply to economic activities (generating profits for the sustainability of the company), but also social responsibility, including the environment. Social responsibility in business does not only focus on social responsibility that prioritizes humanism, love, concern for religion and morality, but also on the obligations that must be fulfilled by business. To solve social problems. Many things have been done consciously in developing CSR. This means that implementing CSR means investing in the development and continuity of a company, which is seen as a benefit, not a cost. CSR is still a global trend.

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Boehm, Amnon. « Business Social Responsibility : Perspectives of Businesses and Social Workers ». Journal of Social Service Research 35, n^o 3 (juillet 2009) : 262–73. http://dx.doi.org/10.1080/01488370902901012.

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Chumarina, Gulnara Raisovna, et Guzel Azatovna Abulkhanova. « Corporate Social Responsibility Management ». International Journal of Financial Research 12, n^o 1 (25 décembre 2020) : 270. http://dx.doi.org/10.5430/ijfr.v12n1p270.

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This article considers current trends and features of the development of corporate social responsibility in Russia in the current crisis, the reasons for the lack of organizations activity in the social responsibility field. The article also determines the impact of the company's social policy on the formation of labour motivation and loyalty of company employees, a positive image of the company for both personnel and the environment. Social responsibility is relevant for all types and sizes of organizations, but it has received the greatest development in large public and the private business community. Russian companies are actively involved in this process. The number of such companies is increasing from year to year. Small and medium-sized businesses are gradually connecting to them. And in the current crisis, corporations and large companies are in an environment where charity projects are actually a “matter of honour" for the company. The problem urgency of corporate social responsibility is due to modern requirements for companies presented by society and the authorities to conduct socially responsible business. In turn, this approach to doing business ensures the sustainable development of companies and leads to the creation of a favourable investment and reputation image.

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Tauyekelova, T. B., et G. O. Abdikerova. « BUSINESS SOCIAL RESPONSIBILITY : THEORETICAL OVERVIEW ». BULLETIN Series of Sociological and Political sciences 73, n^o 1 (30 décembre 2020) : 196–203. http://dx.doi.org/10.51889/2021-1.1728-8940.28.

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The main issue discussed in the article is the social responsibility of business. The article provides various definitions of the category of social responsibility. The concept of "social responsibility of business" is a multilevel and complex category. Responsibility includes ethical categories such as morality, duty and charity.The article examines the theoretical aspects of scientific approaches to corporate social responsibility, analyzes classical and modern scientific theories and concepts. The factors influencing the growing importance of corporate social responsibility in society, issues related to the role of business in the formation of a voluntary society are considered.

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Marinova, Nadia. « Business Ethics and Social Responsibility ». Trakia Journal of Sciences 17, Suppl.1 (2019) : 586–88. http://dx.doi.org/10.15547/tjs.2019.s.01.093.

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There is still no universal approach to marketing ethics. However, it is an important factor in encouraging marketing decisions that are acceptable to the company as well as being beneficial to society. Social responsibility in marketing refers to the organization's duty to maximize its positive influence and minimize the negative impact on society. Because if ethics refers to moral values that guide decision-making by individuals, social responsibility affects the influence of the organization's decisions and society in general.

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Bergant, Živko. « Social Responsibility and Business Excellence ». International Journal of Advanced Engineering Research and Science 8, n^o 1 (2021) : 073–79. http://dx.doi.org/10.22161/ijaers.81.11.

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Vittenberg, Evgeniy Ya. « Social Responsibility : Government and Business ». Sociologicheskaja nauka i social'naja praktika 4, n^o 3 (2016) : 54–77. http://dx.doi.org/10.19181/snsp.2016.4.3.4578.

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Bryantseva, Marina Vitalyevna. « Corporate social responsibility of business ». Science in figures, n^o 3 (4) (5 septembre 2017) : 14–18. http://dx.doi.org/10.21661/r-463584.

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Yerniyazova, А., et Zh Smailova. « CORPORATE SOCIAL RESPONSIBILITY OF BUSINESS ». REPORTS 4, n^o 326 (15 août 2019) : 76–82. http://dx.doi.org/10.32014/2019.2518-1483.119.

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Randerson, Kathleen. « Conceptualizing family business social responsibility ». Technological Forecasting and Social Change 174 (janvier 2022) : 121225. http://dx.doi.org/10.1016/j.techfore.2021.121225.

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Malhan, R. C. « GDP and Business Social Responsibility ». Review of Professional Management- A Journal of New Delhi Institute of Management 7, n^o 2 (1 décembre 2009) : 27. http://dx.doi.org/10.20968/rpm/2009/v7/i2/100885.

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Spoerl, J. S. « The Social Responsibility of Business ». American Journal of Jurisprudence 42, n^o 1 (1 janvier 1997) : 277–98. http://dx.doi.org/10.1093/ajj/42.1.277.

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Krause, Bob. « The social responsibility of business ». Ecquid Novi : African Journalism Studies 6, n^o 1 (janvier 1985) : 9–12. http://dx.doi.org/10.1080/02560054.1985.9652946.

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Macshane, Denis. « Global business and social responsibility ». New Political Economy 1, n^o 2 (juillet 1996) : 265–69. http://dx.doi.org/10.1080/13563469608406257.

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VanAuken, Philip M., et R. Duane Ireland. « TRUE SMALL BUSINESS SOCIAL RESPONSIBILITY ». Policy Studies Journal 13, n^o 4 (juin 1985) : 776–79. http://dx.doi.org/10.1111/j.1541-0072.1985.tb01617.x.

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Branco, Manuel Castelo, et Catarina Delgado. « Business, social responsibility, and corruption ». Journal of Public Affairs 12, n^o 4 (18 avril 2012) : 357–65. http://dx.doi.org/10.1002/pa.1426.

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Mendieta Ramírez, Angélica, Oneibys Torres Figueroa et Jabneel Alejandra Sánchez Lara. « Business Ethics and Social Responsibility ». Ciencia Latina Revista Científica Multidisciplinar 7, n^o 5 (10 novembre 2023) : 6545–64. http://dx.doi.org/10.37811/cl_rcm.v7i5.8242.

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This work aims to draw attention towards the positive consequences of the fact that a company is both ethical and profitable, as well as knowing how to communicate it. The Corporate Social Responsibility (CSR) concept was researched as well as its indicators in Mexico and the world, which are shown in this paper. We also offer data seen in the context of the Covid-19 pandemic hence to demonstrate the need for sustainable proposals to emerge so the economic sectors can recover. To communicate CSR, a company must inform its internal and external audiences persuasively and consistently. The efficient management of a corporate image starts from the communication of a value proposition plus social impact. A strategic business positioning must represent the expectations and collective trends of the different publics. Therefore, we investigate the conceptualization of ethics to point out that institutions have a social responsibility, not only because their actions have an impact on society, but also because the goals they pursue are social.

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E. Udayasri. « Corporate Social Responsibility ». International Research Journal on Advanced Engineering and Management (IRJAEM) 2, n^o 03 (18 mars 2024) : 401–6. http://dx.doi.org/10.47392/irjaem.2024.0056.

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The concept of Corporate Social Responsibility (CSR) has gained increased significance in recent years. The growing focus on CSR has changed the attitude of businesses all over the world, and India is not an exception. The concept of CSR is not new to India; historically speaking, social responsibility of companies is a well-established phenomenon in India, and the country has one of the world's richest traditions of CSR. In its oldest forms, CSR in India included the concept of corporate philanthropy and the Gandhian Trusteeship model. But the liberalization of the Indian economy in the 1990s led to a fundamental shift from the philanthropy-based model to a multi stakeholder approach whereby companies are deemed responsible for all stakeholders, including financial stakeholders, employees and the community. The liberalization of the economy also led to the increased presence of large global corporations such as Microsoft, IBM, and others on Indian soil, which thereby exposed India to a highly developed regime of CSR initiatives. Additionally, a strong desire to compete and succeed in the global economy drove Indian business enterprises to integrate CSR into a coherent and sustainable business strategy. These enterprises, both public and private, have realized that their long-term success depends on the satisfaction of their stakeholders, and that ignoring them could jeopardize the company's future prospects in the community. This article discusses the concept of CSR as understood by Indian businesses in the past, and the changing interpretations of the concept in the age of globalization and expanding markets. The article further discusses the efforts toward community and social development made by both state-owned enterprises (SoEs) and private-sector businesses. After a detailed analysis, the article concludes that the future of CSR in India is brought, and that its importance will continue to grow even further given the increasing importance accorded to CSR world-wide, and India's own realization that it needs CSR to achieve long-term sustainability in the world economy.

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Hertz, Ellen. « Corporate Social Responsibility ». Journal of Legal Anthropology 4, n^o 2 (1 décembre 2020) : 110–15. http://dx.doi.org/10.3167/jla.2020.040207.

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‘The business of business is business,’ Milton Friedman, a leading figure of the Chicago School of economic thought, famously declaimed. In his 1970 article, ‘The Social Responsibility of Business Is to Increase Its Profits’, he argued that corporate managers who factor social and environmental considerations into their decision-making are, in effect, ‘imposing taxes . . . and deciding how the tax proceeds shall be spent’. By deviating from their organizational duties—maximizing profits for the companies that employ them—they are appropriating money owed to shareholders and allocating it to broader social causes, a function that resembles government. Friedman objects to this behavior not on economic or legal but on political grounds: managers have not been elected and there are no principled procedures for determining which causes to support beyond ‘general exhortations from on high’ (Friedman 1970: 17). He also expresses scepticism about ‘hypocritical window-dressing’, concluding: ‘our institutions, and the attitudes of the public make it in their self-interest to cloak their actions in this way’ (Friedman 1970: 17).

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Faldu, Dr Rajesh. « Social Responsibility and Ethical Issues in Managing Global Business ». International Journal of Scientific Research 3, n^o 7 (1 juin 2012) : 248–50. http://dx.doi.org/10.15373/22778179/july2014/78.

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Younas, Afshan, Subrahmanian Muthuraman, Aysha Al Darmaki, Farzana Khan et Aza Azlina Md Kassim. « Review of Corporate Social Responsibility Dimensions ». International Journal of Research and Innovation in Social Science VIII, n^o I (2024) : 2318–25. http://dx.doi.org/10.47772/ijriss.2024.801170.

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Corporate Social Responsibility (CSR) is an important self-regulating business model that helps businesses to be accountable to their stakeholders. This paper reviews the role of CSR and its dimensions for businesses The study aims to fill a gap in the existing literature by covering six CSR dimensions which are business governance, community welfare, health and education, workforce, product and services, and environment and energy. These broader six dimensions of CSR are further discussed in detail highlighting the aspects of CSR. CSR is used as a tool to compete in the competitive market and gain benefits of proving to be socially responsible. The paper also examines the relationship between CSR and competitive advantage, weighing the concept of shared value.

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Hajdúchová, Iveta, Christian Mikler et Blanka Giertliová. « Corporate social responsibility in forestry ». Journal of Forest Science 65, No. 11 (29 novembre 2019) : 423–27. http://dx.doi.org/10.17221/79/2019-jfs.

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In Slovakia the topic of socially responsible business has been little reviewed and described, both theoretically and practically. The article highlights the differences in the definition and characteristics of Corporate social responsibility (CSR) as published by several domestic and foreign authors. Not less significant is the added value of a practical design of the CSR implementation model for forest management, as well as its measurement, evaluation and reporting tools.

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Tichenor, John M. « What Is Corporate Social Responsibility ? » Journal of Business Ethics Education 15, n^o 9999 (2018) : 33–47. http://dx.doi.org/10.5840/jbee201815specialissue22.

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This article describes an ongoing experience-based learning class project designed to help undergraduate students understand corporate social responsibility. The community-based experiential learning project engages students with local businesses to help the students understand what it means for a firm to be socially responsible. The goal of the experiential exercise is for students to intensely and thoughtfully consider the question, “What is the purpose of business?”

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Orbik, Zbigniew, et Viera Zozuľaková. « Corporate Social and Digital Responsibility ». Management Systems in Production Engineering 27, n^o 2 (1 juin 2019) : 79–83. http://dx.doi.org/10.1515/mspe-2019-0013.

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Abstract The aim of the article is to outline the relationship of the concept of CSR with the issue of digital transformation. Significant advancements in technology and wide access to the Internet has resulted in what is named the Digital age. In the Digital age, CSR and digital transformation are becoming one of the main factors of the company’s competitiveness. Digital transformation is currently the most important element of the Fourth Industrial Revolution that changes the way of doing business. It requires the necessity of deep changes in the sphere of awareness of people working in the businesses. Digital transformation seems to be an effective solution to the main problems that appear in the competitive business environment. Corporate Digital Responsibility (CDR) is standing out as the new direction changing the relationship between labour and technology as well as shaping the ethical use of new technologies.

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Bilyk, Rostyslav, et Andrii Varvus. « Social responsibility of business as the basis of business security in modern conditions ». Ukrainian Journal of Applied Economics and Technology 8, n^o 3 (30 août 2023) : 318–23. http://dx.doi.org/10.36887/2415-8453-2023-3-48.

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Introduction. Social responsibility contributes to building a positive image for the company and strengthening the trust and loyalty of customers and partners, which are critically important aspects in maintaining competitiveness and security of business. In addition, the responsible behavior of companies reduces the risks associated with non-compliance with environmental standards and norms of social justice. Considering global challenges such as war, inequality, and the need for sustainable development, the social responsibility of business becomes an element of corporate strategy and an essential component of overall economic security. The study and implementation of the principles of social responsibility in the conditions of the modern business environment have a significant potential for increasing the level of economic security of enterprises, promoting their stable development, and positively impacting society in general. Thus, this article focuses on essential aspects of a business's social responsibility in supporting and expanding commercial activity in Ukraine in modern conditions. The article aims to study modern processes of the development of social responsibility in business to strengthen the security of entrepreneurship in modern economic conditions. The results. The main aspects of the social responsibility of business and its role in increasing the efficiency of enterprise security are studied. The level of social responsibility of Ukrainian companies is characterized. Ways to increase business activity by forming a positive image, strengthening reputation, and establishing strong relations with clients and partners were studied. The concept of "social responsibility of business" is defined. The main functions of social responsibility in business have been studied. Conclusions. The development of social responsibility in crises, in particular during war, is substantiated. Recommendations on applying a modern social responsibility model to increase business activity have been developed, considering the values and specifics of Ukrainian society. Keywords: social responsibility, entrepreneurship, business, competitiveness, social projects

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Nadtoka, Tat'yana, et Dar'ya Alistratova. « Corporate Social Responsibility in Small Business : Strengths and Development Challenges ». Bulletin of Kemerovo State University. Series : Political, Sociological and Economic sciences 2021, n^o 3 (22 novembre 2021) : 408–17. http://dx.doi.org/10.21603/2500-3372-2021-6-3-408-417.

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The present research featured the theory and practice of corporate social responsibility in small business. The research objective was to define the benefits and problems of implementing corporate social responsibility in small businesses. The study was based on domestic and foreign publications on small business and corporate social responsibility. A set of standard methods of analysis revealed that small business needs to expand the implementation of corporate social responsibility. The authors believe that small business in unrecognized states needs more state support, especially in the field of digital technologies and social activities. The data obtained can help small private enterprises to introduce the principles of social responsibility in their business.

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Kutsyk, Valentina, et Igor Moiseenko. « REGULATION MECHANISM OF BUSINESS SOCIAL RESPONSIBILITY ». Social Legal Studios, n^o 1 (avril 2019) : 116–22. http://dx.doi.org/10.32518/2617-4162-2019-1-116-122.

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Funda, Dragutin, Irena Globan et Goran Funda. « SUSTAINABLE BUSINESS AND CORPORATE SOCIAL RESPONSIBILITY ». QUALITY – YESTERDAY, TODAY, TOMORROW 21, n^o 1 (mars 2020) : 133–45. http://dx.doi.org/10.30657/hdmk.2020.09.

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Feshki, Mohammadreza, et Mohammad Torkashvand. « Business groups and corporate social responsibility ». Asian Journal of Research in Banking and Finance 12, n^o 6 (2022) : 19–36. http://dx.doi.org/10.5958/2249-7323.2022.00044.x.

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Yung, Ho Suh. « Business Communication with Corporate Social Responsibility ». Business Communication Research and Practice 1, n^o 2 (juillet 2018) : 51–53. http://dx.doi.org/10.22682/bcrp.2018.1.2.51.

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Kareva, N. N., et V. D. Shvetsova. « Pharmacy business and its social responsibility ». JOURNAL of SIBERIAN MEDICAL SCIENCES, n^o 2 (2021) : 136–45. http://dx.doi.org/10.31549/2542-1174-2021-2-136-145.

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In the modern world, the corporate social responsibility (CSR) is an important factor that determines the optimal use of resources for the sustainable development of the organization. The CSR is not just the responsibility of an organization to the state, people and other organizations that it encounters in the course of its activities, but the philosophy of a company that takes care of its reputation and competitive advantages in its development, as well as ensuring a decent standard of living for its employees. The pharmaceutical business, including pharmacy, is one of the most important and socially signifi cant branches of the modern economy of the country. However, the problems of social responsibility of pharmaceutical market participants remained outside the scope of interests of domestic scientists. The above highlights the relevance and scientifi c novelty of the study. The aim of the research was to study the social responsibility in the fi eld of pharmacy business. The materials of the study were primary sources of information (questionnaires) and secondary were the offi cial websites of pharmacy chains in Russia.

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Liudmyla, KHARSUN. « CORPORATE SOCIAL RESPONSIBILITY OF LOGISTICS BUSINESS ». Herald of Kyiv National University of Trade and Economics 138, n^o 4 (10 septembre 2021) : 56–67. http://dx.doi.org/10.31617/visnik.knute.2021(138)04.

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Background. The activities of logistics companies require introduction of management tools of corporate social responsibility (CSR) at the strategic and operational level today. Accordingly, the issues of specific features, manifestation forms and promising areas of development of socially oriented logistics business are relevant. Analysis of recent research and publications has shown that there is a wide range of publications about CSR nature, principles, forms and its implications for enterprises. However, the features of socially oriented development programs by logistics companies are not studied. The aim of the article is to investigate the peculiarities of manifestation of corporate social responsibility, the forms and directions of its implementation in the activities of logistics service providers in the context of modern global challenges. Materials and methods. Methods of comparative analysis, synthesis, systematization, generalization were used in this paper. Results. Thanks to socially oriented approaches to doing business, logistics companies are often able to achieve significant resource savings, solve staffing issues, support innovative development, establish and maintain transparent and mutually beneficial relationships with all stakeholders in supply chains. The main areas of CSR for logistics companies are environmental, which is manifested in the plane of transport and warehousing operations; economic area ensures the efficiency and reliability of logistics chains, development of economic systems; social area is in the context of labor relations and ensuring consumer rights. Operators of the Ukrainian logistics services market are actively implementing CSR practices and confirm this fact with certificates of compliance with international standards. During the COVID-19 pandemic, logistics companies significantly expanded socially oriented business practice. Conclusion. In the context of the global pandemic crisis, new threats and challenges are emerging for logistics operators, related to their increased accountability to society and growing risks to the uninterrupted functioning of supply chains. Keywords: corporate social responsibility, logistic companies, sustainable development programs, socially oriented activities, virtuous partnership, standards of sustainnable business development.

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Prykhozhanov, Valerii. « LEGAL AND SOCIAL RESPONSIBILITY OF BUSINESS ». European Political and Law Discourse 8, n^o 4 (2021) : 131–35. http://dx.doi.org/10.46340/eppd.2021.8.4.15.

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Duca, Ioana, et Rodica Gherghina. « Corporate Social Responsibility and Sustainable Business ». International Journal of Innovation in the Digital Economy 9, n^o 2 (avril 2018) : 26–39. http://dx.doi.org/10.4018/ijide.2018040103.

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In this article, the authors propose an analysis of the corporate social responsibility (CSR) concept together with an emphasis on the role it plays in the context of sustainable development. The article includes a synthesis of the various theoretical approaches to CSR, an overview of the development of CSR practices at a national and an international level, certain authors' for and against arguments are related to generalising these practices, trends regarding CSR practices at international level, as well as an analysis of the CSR practices in Romania. The research conclusions express the author's own points of view on the development of corporate social responsibility initiatives at company level and the related benefits thereof.

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Novikova, Nataliia, Lesia Ovcharenko et Tetiana Ozhelevska. « Social responsibility of business : institutional approach ». Ekonomika APK, n^o 2 (28 février 2020) : 93–103. http://dx.doi.org/10.32317/2221-1055.202002093.

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Patterson, John, et Glenys Patterson. « Social Responsibility andManain International Business Education ». Journal of Teaching in International Business 11, n^o 1 (décembre 2000) : 73–89. http://dx.doi.org/10.1300/j066v11n01_05.

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Maidyrova, Aigul, Baurzhan Esengeldi et Aidana Sariyeva. « Social Responsibility of Business in Kazakhstan ». International Corporate Responsibility Series 4 (2009) : 261–66. http://dx.doi.org/10.5840/icr2009415.

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Choi, Jongmoo Jay, Hoje Jo, Jimi Kim et Moo Sung Kim. « Business Groups and Corporate Social Responsibility ». Journal of Business Ethics 153, n^o 4 (18 mai 2018) : 931–54. http://dx.doi.org/10.1007/s10551-018-3916-0.

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Yuan, Yuan, Louise Yi Lu, Gaoliang Tian et Yangxin Yu. « Business Strategy and Corporate Social Responsibility ». Journal of Business Ethics 162, n^o 2 (21 août 2018) : 359–77. http://dx.doi.org/10.1007/s10551-018-3952-9.

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Manasakis, Constantine. « Business ethics and corporate social responsibility ». Managerial and Decision Economics 39, n^o 4 (11 avril 2018) : 486–97. http://dx.doi.org/10.1002/mde.2921.

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Kozmuk, Nataliia. « SOCIAL RESPONSIBILITY OF BUSINESS IN UKRAINE ». SWorld-Ger Conference proceedings, gec25-01 (28 février 2020) : 71–73. http://dx.doi.org/10.30890/2709-1783.2023-25-01-010.

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На сучасному етапі, в Україні простежується позитивна тенденція щодо введення соціальної відповідальності до стратегії підприємств. Варто вказати, що соціально відповідальні дії підприємства є добровільними, і зазвичай, формуються на основі усвідомлення в

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Akanpaadgi, Emmanuel. « Corporate Social Responsibility and Business Practices ». Journal of Human Resource and Sustainability Studies 11, n^o 01 (2023) : 138–46. http://dx.doi.org/10.4236/jhrss.2023.111009.

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Ихсанова, Л. Р. « Social responsibility in the banking business ». Экономика и предпринимательство, n^o 12(137) (3 mai 2022) : 1236–38. http://dx.doi.org/10.34925/eip.2021.137.12.244.

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В статье рассматривается социальная ответственность банков как одно из условий достижения устойчивого успеха в долгосрочной перспективе. Удовлетворение финансовых и социальных потребностей и ожиданий заинтересованных сторон достигается за счет внедрения ESGпринципов и реализации стратегии «бизнес через качество банковских услуг». The article considers the social responsibility of banks as one of the conditions for achieving sustainable success. Satisfaction of financial and social needs and expectations of stakeholders is achieved through the implementation of ESG principles and "business through the quality of banking services" strategy.

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Zambrana Flores, Henry Mamfredo. « RESPONSABILIDAD SOCIAL EMPRESARIAL CORPORATIVA BUSINESS CORPORATE SOCIAL RESPONSIBILITY ». Revista Cientifica TECNIA 25, n^o 2 (23 février 2017) : 45. http://dx.doi.org/10.21754/tecnia.v25i2.49.

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La responsabilidad social empresarial (RSE) es un concepto con el cual las empresas deciden voluntariamente incluirse en el logro de una sociedad mejor y un medio ambiente más saludable. Requiere de una continua adaptación a los cambios que se producen en su entorno, con su mirada puesta en la sostenibilidad empresarial que beneficie a la empresa y a las partes interesadas. El presente trabajo aborda, en primer lugar, los inicios y evolución del concepto de RSE, mostrando la estrecha relación con los cambios económicos y sociales. La responsabilidad social empresarial se inició con acciones filantrópicas, seguidas de acciones de inversión social. Sin embargo, en la actualidad, se plantea la realización de prácticas responsables integradas a la gestión empresarial, lo que propone nuevos modelos de gestión empresarial. Para comprender la noción de RSE en los negocios, se ha considerado necesario la realización de un diagnóstico en profundidad. Para ello, se muestran las diversas teorías y modelos de RSE corporativa; los grupos de interés y la RSE para la gestión; su interrelación con las normas legales actuales; y las herramientas de aplicación. Si se quiere ser competitivo, es necesario entender la empresa como un ciudadano corporativo con deberes y derechos, así como desafíos y aspectos críticos en su gestión. Finalmente, se hace mención a una serie de casos de RSE en los ámbitos internacional, nacional y regional para comprender el accionar y la respuesta de diversas empresas frente a los desafíos de su entorno y las necesidades de sus grupos de interés. ABSTRACTCorporate Social Responsibility (CSR) is a concept whereby companies decide voluntarily to include themselves the achievement of a better society and a healthier environment. It requires constantly adapting to the changing environment, with their sights set on corporate sustainability that benefits the company and stakeholders. Firstly, this paper addresses the beginnings and evolution about CSR concept, showing the close relationship between the economic and social changes. CSR began with philanthropy actions, followed by social investment actions. However, today, a realization of responsible practices integrated to business management is set out, which proposes new models of business management. To understand CSR in business is necessary to consider performing an in-depth diagnostic; for that, it shows the various theories and models of Corporate CSR, the stakeholders and CSR management; the relationship with the current laws and implementation tools. If competitiveness is required, it is necessary to understand the company as a corporate citizen with rights and duties, as well as challenges and critical issues in management. Finally, many of regional, national and internationals CSR cases are mentions to understand the actions and responses of various companies facing the challenges of their environment and the needs of its stakeholders. .

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