Thèses : « SOCIAL MARKETPLACE »

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Iraola, Miguel Igor. « Urban marketplace : an evaluation of the social and retail environment ». Kansas State University, 1988. http://hdl.handle.net/2097/17960.

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Lindsey, Charles D. « Antecedents of memory confidence for a delayed marketplace transaction ». [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3215216.

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Thesis (Ph.D.)--Indiana University, Kelley School of Business, 2006.
Source: Dissertation Abstracts International, Volume: 67-04, Section: A, page: 1442. Adviser: Shanker H. Krishnan. "Title from dissertation home page (viewed June 19, 2007)."

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Clarke, Hannah E. « Building a Religious Marketplace : Evangelical Protestantism and the Social Construction of Religion ». Thesis, Boston College, 2011. http://hdl.handle.net/2345/2162.

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Thesis advisor: Stephen Pfohl
This thesis further explores the relationship between capitalism and Christianity by examining current changes to the style in which Evangelical Protestantism is practiced within the context of America's transition to consumer society. Using a theoretical framework of the marketplace theory of religious change and critical cultural studies, I argue that by displacing religion as the dominant mediator of ultimate meaning, the pressure consumer society places on religious content and practices to adapt may be part of a process of colonization through which the alignment between capitalism and Christianity is continued and its potential to be a critical cultural resource is reduced. To this end, I employ a mixed methodology of participant observation, unstructured interviews and Critical Discourse Analysis (CDA) to examine the cultural content of Lakewood Church in Houston, TX, America's largest Protestant church
Thesis (MA) — Boston College, 2011
Submitted to: Boston College. Graduate School of Arts and Sciences
Discipline: Sociology

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Orlando, Serena <1990&gt. « Nuovi modelli di business per l'e-commerce : flash sales e social marketplace ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/7798.

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L’obiettivo dell’elaborato finale è indagare i nuovi modelli di business per il settore dell’e-commerce, con un focus particolare su vendite a tempo e social marketplace. In prima analisi viene presentata l’evoluzione subita dal contesto competitivo nell’era di internet, ripercorrendo le tappe principali di crescita e sviluppo del commercio elettronico. L’analisi in questione comprende sia gli aspetti strategici interni alle aziende sia uno sguardo sul cambiamento del processo d’acquisto dei consumatori. Sulla base di queste ricerche vengono poi contestualizzati i nuovi modelli di business presi in analisi. A supporto vengono presentati due casi rappresentativi per le vendite a tempo e i social marketplace: Vente Privee ed Etsy. Per entrambi la ricerca si concentra, tramite conduzione di interviste, sulla comprensione di vantaggi, opportunità e criticità riscontrate dai merchant nel processo di vendita dei loro prodotti nelle rispettive piattaforme.

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Dwyer, Robyn. « Agency and exchange : an ethnography of a heroin marketplace ». Thesis, Curtin University, 2009. http://hdl.handle.net/20.500.11937/2302.

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This thesis is concerned with the exchange of heroin in localised, street-based marketplaces. Commercial exchange of heroin in such sites has been a characteristic of the Australian heroin scene since the early 1990s. Although some qualitative investigations have been undertaken, the dominant approach to understanding these sites in Australia has been quantitative (primarily epidemiological and criminological). These efforts largely adopt a narrow and under-developed conception of 'markets' and much of this work adopts a narrow and circumscribed conception of the subjects who act within these sites. In contrast, this thesis is positioned within a long tradition of ethnographic accounts of drug users as active agents and of drug markets as embedded in particular social, cultural and economic contexts.In this thesis, I explore two related questions: 1) what are the social relations and processes constituting street-based drug markets, and 2) how do participants in these street-based drug markets express agency, given that, in public and research discourses, they are often understood and depicted either as lacking agency or as expressing agency only through profit-seeking, criminality or both. I explore these questions through an ethnographic examination of the everyday lives of Vietnamese heroin user/dealers who participate in a local heroin marketplace in the Melbourne suburb of Footscray. The key analytical concerns are the social relations through which this particular market is constituted, the social and cultural processes of exchange through which the market is produced and reproduced, and the ways in which participants in the market express agency, including the ways in which their agency might be constrained.My ethnography of the Footscray drug marketplace reveals that the marketplace is constituted by complex and dynamic social processes and relations. With a focus on drug user/dealers, my analysis condenses to two major themes - those of agency and exchange. Throughout the thesis, I show how, and in what ways, drug marketplace participants act on the world, achieve diverse outcomes (intended or otherwise, constrained or not) and, thus, express their agency. I also demonstrate the complexities of heroin exchange in the marketplace, revealing that heroin is exchanged in multiple ways (e.g. through trade, barter and gifts) for multiple purposes and according to multiple and fluid classifications of social relationships. My account shows the embeddedness of the Footscray drug marketplace - that it is shaped by its particular historical, social, cultural, political and economic context. I show also how market processes - such as exchange - are shaped by culturally patterned ideas about what is right, wrong and even conceivable. This thesis also problematises dominant constructions of drug user subjectivity. Such conceptions have ethical and political implications with regard to the ways in which drug users are understood, judged, regulated and governed. My analysis suggests that the subjectivity of Footscray dealers is ambiguous, contradictory and multiple, constituted not simply by instrumental rationality but by a complex of motivations and by the cultural and social formations which shape these motivations.This thesis provides an alternative to the dominant approaches to understanding Australian drug markets and marketplaces. Accounts of drug markets tend to privilege an etic view that is theoretically underpinned by neo-classical economic models of markets. Additionally, the quantitative methodological approaches that predominate in Australian drug market research tend to preclude considerations of process and temporality. In contrast, in this thesis I privilege an emic account of the drug marketplace. Influenced by theoretical frameworks drawn from anthropology, in my examination of the everyday lives of drug user/dealers, I stress the importance of the social, political and cultural dimensions of these people's lives and direct attention to the importance and creativity of personal agency.Drug users and dealers are widely stigmatised and demonised as 'other', juxtaposed against supposedly 'normal' non-drug users. Dominant representations of drug users are unidimensional and do not capture the complexity of drug user agency and subjectivity. This thesis demonstrates that the people who sell heroin in the Footscray marketplace actively engage in a range of exchanges, for a range of purposes - subsistence, the creation of identity, the pursuit of prestige, reciprocity, sociality, the production and reproduction of social relations, and profit-making. My account, therefore, repositions drug users, challenging their stigmatisation by revealing that, in their everyday lives, they struggle with many of the same challenges that confront us all.

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Rudakova, Ekaterina <1993&gt. « Marketing of Social Epidemics in a Digital Marketplace. A Case of the Organic-Food Industry ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12856.

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This master thesis presents the results of a theoretical and an empirical analysis of the main factors and conditions that contribute to a trend creation and diffusion in the society. It aims to explore, whether consumers play a dominant role in a trend-setting and exercise their power through online social communities, or companies externally alter public opinion and escalate it to the level of a wide-spreading trend. For this purpose, a concept of “social contagion” is taken as a basis for a social behaviour analysis. It has been subsequently applied to the marketing context. Psycho-emotional (social) contagion defines the processes of natural spread of messages and ideas in the society. Understanding its mechanisms and its impact on consumer behaviour can significantly improve the effectiveness of marketing campaigns in today’s world of digital communication. This paper focuses in particular on the food industry as a field of current transition towards a trend of organic and healthy consumption.

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Johansson, Glenn. « Consumer Online Resale at Tradera : A Qualitative Study of Valuation and Pricing in the Online Auction Marketplace ». Thesis, Uppsala universitet, Sociologiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-352503.

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Trade of second hand goods between private individuals has increased substantially during the 21st century, particularly in the light of a growing e-commerce scene. Consequently, individual consumers more notably find themselves in the role of sellers in the marketplace and take on responsibilities traditionally performed by businesses. The study at hand builds on this phenomenon and examines how consumer online resellers at the online auction marketplace Tradera make sense of valuation and pricing processes related to their intended resale of pre-owned branded clothing. For this purpose, nine private Tradera-users have been interviewed. By drawing on theoretical contributions from economic sociology and the sociology of valuation, the study has contributed to an enhanced understanding of consumer online resale behaviour and the role of individual valuation and pricing processes for the ordering of an online auction market. The results show that the informants find it problematic to economically value and price garments that are to be resold in the market since they are considered, more or less, usable and meaningful possessions. The study has found valuation of garment condition to be the main source of uncertainty as it distinguishes the economic value of branded garments in the marketplace. The informants broaden the definition of what is judged “new” to make valuation processes more favourable in accordance to their perception of second hand markets. The study further finds that the informants facilitate individual valuation and pricing processes, and simultaneously contribute to market order, by referring to an informal and socially constructed scale for valuating product condition that is marketplace-specific and complements Tradera’s formal categorization system by adding nuances. To cope with the situational uncertainty of not knowing the auction outcome in advance, the study has shown that the informants appear risk averse when pricing garments and therefore avoid misplacing the value distribution.

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Chambliss, Virginia Ricci. « Curricula Responses to the Demands of Industrialization and High Technology in the Marketplace ». Thesis, North Texas State University, 1985. https://digital.library.unt.edu/ark:/67531/metadc500717/.

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This study addresses itself to several issues in relation to public education in the United States. First, it examines the basic social philosophies underlying the development of mass education in the United States. Secondly, it asks the question: what is the purpose of public education? Thirdly, it relates the development of public education to a dominant source of social change--industrialization, and examines the relationship between the structure and function of education in the 1800's and early 1900's, and the needs of the marketplace. Fourthly, it examines the relationship between the curricula of education in the 1980's and the needs of high technology in the marketplace.

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Bowsher, Andrew John. « Authenticity and the commodity : physical music media and the independent music marketplace ». Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:a421adac-1d86-4351-8778-6e16e1744513.

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This thesis examines the circulation of physical music media (78rpm records, LPs, CDs, tape) in the independent music marketplace. It is based on six months of ethnographic fieldwork in Austin, Texas, amongst the producers of goods for the independent marketplace, independent music stores and consumers of these goods and services. Against prevailing constructivist interpretations, I will argue for the value of authenticity as an analytical anthropological concept because it unites what my research participants value about materiality, technology, and marketplace relationships. In the independent marketplace for physical music media, authenticity is a multi-local, multi-vocal phenomenon. A nexus of economic rationales, design, reproduction-technologies, histories and personal conduct interact in an ongoing process that authenticates music commodities and their marketplace. This means that particular commodities are sought out over others on account of the multi-local authenticities they anchor. The thesis firstly demonstrates how the independent music scene safeguards claims to authentic identities by constructing an opposition to the mainstream, drawing on discourses of ethical production and consumption, sound technologies, spaces of consumption and cultural production. Secondly, I will uncover how physical music media and sound-reproduction technologies are assessed as effective providers of authentic musical reproductions according to their historical contingencies and performative material capacities. Thirdly, I develop the notion of the scene (Shank 1994) from its previously genre-fixed perspective to encompass multiple musical styles operating within a common social network of producers, retailers and collectors. The pluralistic scene I describe utilises multiple musical genres and nuanced notions of materiality and authenticity to establish their complex hierarchy of sonic and technological experiences.

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GUPTA, PRIYANKA. « P2P LENDING ». Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18400.

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Desperate times call for desperate measures. As technology continues to emerge bigger and better, it has also changed the way we book flights, or a taxi, or search for a hotel room outside, fintech continues to make massive transformation in the way flow of money and settlements of transactions happen. With the prevalent financial crisis in India during 2008, alternative finance industry started taking shape. In the fast-changing landscape of Fin- tech, Peer to Peer (P2P) lending platforms has become a subject of interest as well as importance because of the unique characteristics of this method of intermediation. P2P lending is a form of crowd funding where loans are sought through the various mediums of platforms from which people are willing to lend and borrow. These platforms act as a market place for borrowers and lenders in the virtual world and hence can be called a virtual marketplace. This advanced way of loaning caters to various individuals and small businesses by searching lenders within a time frame, without the need to provide collateral for obtaining loans. Self-employed persons, contract employees, persons with no regular jobs and borrowers with some black marks in their credit history may well be able to find lenders in the peer to peer lending space. Most of these loan seekers usually find it difficult to get loans from banks. In addition to this these platforms also enable consumers in the personal loan segment and petty businesses to borrow loans through them. P2P lending and crowdfunding have a few other names, including social finance, marketplace finance, and disintermediated finance. None of these terms and conditions are alone a prima facie description of peer-to-peer lending; P2P is indeed a bigger term indicating disintermediation of consumer finance using a social marketplace virtually. Alternative finance refers to financial channels, processes, and instruments that have emerged outside of the traditional finance system including regulated banks and capital markets. Crowdfunding and peer to peer lending are at the vanguard of this movement. The basic rationale behind emergence of this industry was removal of middlemen from the whole process of investment transaction, thereby reducing the cost and creating an online marketplace for the interested and potential investors and borrowers. This industry even includes the innovative and technical online instruments like cryptocurrencies such as Bitcoin, SME mini-bond and other shadow banking mechanisms. Crowdfunding platforms including the P2P Lending platforms in India emerged in around 2010. The number of these platforms grew without much regulatory and institutional oversight, which was encouraged also, by the general growth of the apparent digital economy. In 2017, according to a survey the number of online platforms were estimated to be close to 50 and the outstanding loans sanctioned through P2P platforms was estimated to have reached more than 60 crore rupees (Care Ratings, 2017). While we study about these platforms and the industry, we also need to focus on how it ll be affecting the finance industry both banking and non-banking in the future. While there will be a new way of determining interest rates for these platforms, the risk and credit assessing methods will also see a new horizon for its determination. We cannot oversee the fact that traditional methods of lending have been solving the financial problems of the masses for long, hence to ensure the trust of the investors and continued service to those in need a careful analysis of both these factors are required and this paper therefore consists of two parts the first one dealing with the interest rates and what affects these rates in an alternate finance industry and the second one dealing with the credit risk that the investors face from the borrowers as there is no middlemen or any form of collateral involved in P2P lending cycle. This paper aims to analyse the factors affecting interest rates and the credit risk that the investors face while investing. This has been done by a regression and correlation analysis on various variables identified during the study and observation of the data available on the P2P lending online websites and platforms, providing the service.

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Ghafoorikoohsar, Elnaz. « Urban micro-publics as a social regeneration strategy : exploring the socio-cultural dimensions of retail marketplaces in Greater Manchester ». Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/urban-micropublics-as-a-social-regeneration-strategy-exploring-the-sociocultural-dimensions-of-retail-marketplaces-in-greater-manchester(9eba8637-348f-4093-8cf7-98d7f04c4134).html.

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This thesis considers the question of socio-cultural encounters and conviviality in the context of urban retail marketplaces. It elaborates on the concept of 'conviviality' through two case studies in Greater Manchester, UK. With a focus on town centre marketplaces, this thesis considers what underpins conviviality across three elements: physical and spatial ordering, socio-cultural structure, and management and local governance. In the study of the first element, the role of the built environment and physical dimensions of place is considered in shaping encounter. The social domains of encounter are studied in more depth to explore the second element. And the final element is studied to understand the role of management bodies in shaping and mediating encounter. Marketplaces as a type of micro-public have always been much more than places of economic exchange. As flexible spatial and temporal assemblages, they can provide and provoke vivid and inclusive public spaces. However, their role in the urban fabric has been challenged by the forces of changing shopping habits, a declining economic situation of the high street, and changing urban demographics and cultural composition. While a growing body of literature explores the changing position of marketplaces, there is a gap in the exploration of their social composition, and their capacity to provide a socio-spatial expression of multicultural conviviality. The findings of this research highlight that marketplaces are sites of plural, heterogeneous and distributed practices, identities and cultures that accommodate casual relationships. Based on empirical findings in Bolton and Tommyfield (Oldham) marketplaces, this research concludes that social encounters as means of fulfilling the need for urban social experience should be mediated as well as acknowledged. Therefore, the aim of conviviality and socio-cultural understanding would not be achieved without; first, understanding the mundane practices and social encounters of marketplaces and then, inculcation and facilitation of them by the relevant authorities. This study argues that it is important to maintain the role of marketplaces in the urban public realm, as they have the spatial and social potential to contribute to the social regeneration of cities and communities. This research makes an original contribution to knowledge in terms of (1) developing wider theoretical debates about social encounter and diversity, (2) highlighting the changing role of marketplaces within the wider realm of public spaces and local governance and (3) contributing to the development of a new methodological approach to study social encounters in urban micro-publics.

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Schellhas, Hans. « The Designer as an Agent for Social Change : Creating an Alternative Communications Model Outside of the Marketplace of Private Media Ownership ». University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1186772616.

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O'Brien, Terence F. « Forecasted Characteristics of the Grocery Industry in America : Factors to Enhance Viability in the Marketplace of the Twenty-first Century ». Digital Commons @ East Tennessee State University, 1994. https://dc.etsu.edu/etd/2760.

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The purpose of this study was to forecast what the competitive retail environment will resemble in the grocery industry in the year 2010, what measures a company must take to prepare to compete in the predicted environment, and what internal organizational structure will help to facilitate a company's competitive strategy in 2010. The study was conducted using the Delphi Technique. It is a forecasting mechanism designed to build consensus using an expert Delphi Committee. The committee consisted of 55 professionals representing many fields closely associated with the grocery industry: retailing, wholesaling, manufacturing, labor, academe, fresh meat and produce, labor, relations, food industry associations, nutritionists, consumer advocates, and agribusiness. Two sequential survey instruments were utilized. Round 1 solicited narrative answers to 20 board questions related to the grocery supermarket industry. Round 2 was a 38 item instrument that was constructed using the material generated by the committee in their Round 1 answers. A Likert-type scale and probability factor were employed to determine agreement and establish the likelihood of the event occurring by 2010. The study concluded that the grocery industry can expect some major changes in the next 15 years. Some of the significant findings were: super-stores will likely dominate as the format where people conduct their bulk shopping; small neighborhood stores, selling high quality, fresh, prepared, and/or ethnic food, will develop as the convenient option to the larger stores; the utilization of advanced technology to improve efficiencies will be an important part of a company's business plan; and, flatter organizations that emphasize cross-functional teams and empower people at all levels will be the most successful. The study will help companies in the grocery supermarket industry determine what measures they need to take to remain viable in the year 2010 and begin planning for a long-range strategy.

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Sihvo, Cecilia, et Diana Mesanovic. « Consumption in life transition : How do unemployed consumers behave in the marketplace ? » Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12664.

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Background: We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. We all consume daily, or on occasions, but how do unemployed consumers consume, what do they consume and why? In this area, the authors have found a knowledge gap in literature; therefore exploring this phenomenon is of interest.

Purpose: The purpose of this study is to explore and illustrate how consumers who have experienced a life transition, from employment to unemployment, are affected by this and how it has an impact on their consumption.

Method: This is an exploratory study performed with a qualitative and an abductive approach, where the authors used primary data collection through semi-structured in-depth interviews in Swedish with 16 unemployed consumers. These unemployed consumers were selected at Arbetsförmedlingen, the public employment service, in Jönköping.

Results: By living in unemployment the consumers have been affected psychologically, physically, financially and socially. Their identity has changed for each of them since they have to adapt to the new circumstances in their life. The new life situation has had an impact on the consumer’s well-being where depression, anxiety, and a feeling of being the underdog in the society is present. Their new life situation has implied a change in their consumption behavior since they nowadays have to prioritize the basic needs. Many of the respondents used explicit and implicit shopping-list in order to reduce their impulse buying. The contribution that the authors have done to the theory of resistance is a fourth category called ‘Everyday life resistance’ which explains the behavior of people who live in unemployment, i.e. they always have to think about resisting temptations, wants, desires, and avoiding situations where the result may be unnecessary consumption. The consumers in this study are highly involved in their consumption behavior, which the authors have chosen to call ‘reversed habitual decision making’. This kind of involvement is very high despite the high- or low risk category of the product. Their new life situation has made them more aware of product alternatives, market supply, prices, and also knowledge about their own resistance in the marketplace.

Bakgrund: Vi lever i en värld där inte alla har en anställning, en omfattande andel av befolkningen har förlorat sitt jobb på grund av flera faktorer, där en av dem är den ekonomiska krisen. Detta har haft en stor påverkan på Sverige och dess arbetslöshet. Föregående studier har visat att inflation, arbetslöshet och hög räntesats representerar risk för konsumentens välbefinnande. Vi alla konsumerar dagligen eller vid speciella tillfällen, men hur konsumerar en arbetslös konsument, vad konsumerar dem och varför? Inom detta område har författarna funnit ett kunskaps gap i litteraturen, därav är en undersökning av detta fenomen av intresse.

Syfte: Syftet med denna studie är att utforska och illustrera hur konsumenter som har genomgått en livsförändring, från att ha varit anställd till att vara arbetslös, är påverkade av detta och hur detta har inverkat på deras konsumtion.

Metod: Detta är en explorativ studie genomförd med en kvalitativ och abduktiv tillvägagångssätt där författarna har använt sig av primär information samlad genom, till viss del, strukturerade djupgående intervjuer på svenska med 16 arbetslösa konsumenter. Dessa var utvalda vid Arbetsförmedlingen i Jönköping.

Resultat: Att leva som arbetslös har påverkat konsumenterna psykologiskt, fysiskt, finansiellt och socialt. Deras identitet har förändrats då de måste anpassa sig till den nya livssituationen. Den nya situationen har påverkat konsumenternas hälsa då de känner av depression, ängslan och känner sig mindre värda i samhället. Deras nya livssituation har inneburit en det förändringar i deras konsument beteende eftersom de numera måste prioritera sina primära behov. Många av studiens deltagare använde sig av explicita och implicita inköpslistor för att minimera spontanköp. Författarnas bidrag till teorin om motstånd är en fjärde kategori kallad ‘Vardagligt motstånd’ vilket förklarar beteendet hos arbetslösa personer dvs. de måste hela tiden tänka på att motstå frestelser, begär och försöka undvika situationer där onödiga inköp kan uppstå. Konsumenterna i denna studie är synnerligen involverade i sitt konsument beteende, detta har författarna valt att benämna ’omvänt rutin besluts genomförande’. Denna typ av involvering är väldigt hög oavsett om produktkategorin innebär hög- eller låg risk. Deras nya livssituation har gjort dem mer medvetna om alternativa produkter, marknadens utbud, priser och ny kunskap om deras egna motstånd inom konsumtionssamhället.

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Agualuza, Luana de Almeida. « Educação linguística como representação de inserção social : o caso da cidade de São Gonçalo - RJ ». Niterói, 2018. https://app.uff.br/riuff/handle/1/5562.

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Aliança Francesa (SG), São Gonçalo, RJ
A presente pesquisa tem por objetivo analisar as representações associadas ao aprendizado de línguas estrangeiras e à inserção social, entre estudantes de cursos privados de idiomas da cidade de São Gonçalo, no estado do Rio de Janeiro. Este município é considerado o segundo mais populoso do estado, apresentando um baixo indicador no Índice de Desenvolvimento Humano Municipal (IDHM). Este nível é calculado a partir dos critérios de saúde e longevidade da população, de seu acesso à educação, bem como de sua renda. Contudo, a partir dos anos 2000, sua região central vivenciou um crescimento exponencial no número de cursos privados de línguas estrangeiras. O quadro teórico deste estudo está baseado nos conceitos de mercado linguístico (Bourdieu, 1998, 1989), de modelo gravitacional (Calvet, 2002), de política linguística (Calvet, 2007; Cooper, 1997; Grin, 2002) e de representação linguística (Calvet, 2002; Pereira, 2012; Petitjean, 2009). A abordagem predominante nessa pesquisa é a qualitativa. Os resultados demonstram, no contexto analisado, a relação direta entre a promessa de desenvolvimento econômico da região e a proliferação de cursos de línguas. Por outro lado, a demanda real de formação linguística denota a ausência de políticas linguísticas educacionais para o ensino de línguas estrangeiras no município. Observamos que as representações linguísticas dos estudantes e as escolhas das línguas estudadas reforçam o status da língua inglesa, de acordo com o modelo gravitacional
The aim of this research is to analyse the representations associated with foreign language learning and social insertion among students of private foreign language courses in the city of São Gonçalo, in the state of Rio de Janeiro. This town is considered the second most populated of the state and presents a low Human Development Index (HDI) for cities. This index is calculated by criteria regarding a given population such as health and longevity, as well as its income and access to education. Nevertheless, since 2000, the central side of the city has experienced an exponential growth in the number of private foreign language courses. The theoretical framework of this study is based on the concepts of linguistic marketplace (Bourdieu, 1998, 1989), gravitational model (Calvet, 2002b), language policy (Calvet, 2007; Cooper, 1997; Grin, 2002) and linguistic representation (Calvet, 2002a; Pereira, 2012; Petitjean, 2009), by means mainly of a qualitative research approach. The results show a close relationship between the promise of economic development and the proliferation of language courses in the region and context analysed. On the other hand, the real demand for linguistic education denotes the absence of educational linguistic policies for the teaching of foreign languages in the city. We can observe that the linguistic representations of students, as well as the choice of studied languages, reinforce the status of the English language, according to the gravitational model

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Litel, Jeffrey Lawrence. « Local Parents' Perspectives on Choosing Charter Schools Versus Traditional Schools ». ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3402.

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Recent charter school enrollment trends suggest that a growing number of parents have opted to transfer their children from neighborhood public schools into charter schools, despite data indicating public school achievement equal to or above charter schools. This trend encourages school leaders to examine parent choice. The purpose of this qualitative study was to gather perspectives from parents in the study community who chose to enroll their children in charter schools instead of public schools and identify reasons parents chose charter schools. The humanistic theories of Maslow and Rogers, which emphasized the importance of choice, creativity, values, and self-realization as considerations for parent choice, formed the conceptual framework. Qualitative data were collected through an electronic questionnaire from 84 parents who have chosen 1 of 2 charter schools, designed to gather demographic information as well as perceptions about the processes and determinant factors involved in making school enrollment choices. Individual semi-structured interviews using a purposeful sample were conducted with 7 parents to determine their perceptions about choosing charter schools instead of traditional public schools. Data analysis included open coding and identification of emergent themes. The findings suggested criteria that parents considered in addition to standardized accountability measures as part of the school choice process. The resulting project included a professional development seminar for public educators in the local community to understand the public school choice marketplace, a marketing plan for their school, and follow-up implementation coaching. This study may contribute to social change through educators' increased understanding of competition in public education and the development of best practices to improve public schools and student enrollments.

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Barboza, Renata Andreoni. « Vive la révolution animale ! : an ethnography of the social consumer movement of vegetarianism ». reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/18051.

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Esta tese tem como objetivo oferecer uma melhor compreensão do movimento social de consumidores vegetarianos e veganos, e sintetiza os resultados de três estudos que, juntos, cumprem o duplo objetivo de analisar a revolução na videografia e a exclusão de mercado. No primeiro estudo, discute-se o papel central da exclusão de mercado no movimento social vegetariano na cidade de São Paulo e descreve o compromisso dos vegetarianos com base em suas formas individualizadas de participação e seu foco na mudança cultural. O segundo estudo desta tese apresenta o método videográfico e discute sua aplicação à prática da pesquisa acadêmica e de mercado, apresentando um protocolo que resume a compreensão rica e detalhada deste método na prática. O terceiro estudo é uma videografia já publicada, que utiliza a realistic conflict theory para observar como diferentes tipos de pessoas ligadas ao universo do vegetarianismo e veganismo lidam com conflitos dentro e fora do movimento e como esses conflitos afetam a dinâmica do mercado. Os dados baseiam-se em 12 meses de trabalho de imersão etnográfica, com visitas a 18 eventos vegetarianos, cinco demonstrações públicas nas ruas e visitas regulares a cinco restaurantes veganos, para observar e conversar com vegetarianos e veganos no local. Foram realizadas entrevistas em profundidade com 6 ovo-lacto-vegetarianos e 27 veganos. O artigo conclui com uma discussão das principais contribuições teóricas, implicações gerenciais, implicações para as políticas públicas, assim como com indicações de limitações e sugestões para pesquisas futuras.
This dissertation aims to provide an improved understanding of the social consumer movement of vegetarians and vegans, while it summarizes the results of three studies that, taken together, fulfill the twin objectives of analyzing the revolution in videography and analyzing marketplace exclusion. In the first study, the central role of marketplace exclusion in the social consumer movement of vegetarianism in the city of São Paulo is discussed, and the commitment of vegetarians based on their individualized forms of participation and their focus on cultural change is described. The second study of this dissertation discusses the technique of videography and its application to the practice of academic and market research, presenting a protocol that summarizes the rich and detailed understanding of this method in practice. The third study is an example of a published videography that uses realistic conflict theory to observe how different types of people connected with vegetarianism and veganism deal with conflicts within and outside the movement and how these conflicts affects market dynamics. The data are based on 12 months of ethnographic immersion fieldwork that involved visits to 18 vegetarian events, five public demonstrations on the street, and regular visits to five different vegan restaurants, in order to observe and talk to vegetarians and vegans on-site. Extended interviews were conducted with 6 ovo-lacto vegetarians and 27 vegans. The paper concludes with a discussion of the main theoretical contributions, managerial implications, implications for public policy, and limitations and suggestions for further research.

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Shahid, Shantana. « Setting Up Shop in the Digital Bazaar – Bangladeshi Blue-Collar Service-Providers’ Adoption of a Business Aggregator ». Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22501.

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This essay explores the early experiences of Bangladeshi blue-collar service workers in digitalising their livelihoods. It is a qualitative study that surveys and interviews service-providers in Dhaka who use the business aggregator platform Sheba.xyz, an online service marketplace, and seeks to understand what brought these self-employed micro-entrepreneurs, previously outside the digital economy, to adopt an ICT-enabled solution. The study is guided by Diffusion of Innovations (DOI) theory, one of the historically dominant paradigms in the field of communication for development (C4D). The overarching research question is, “Why did blue-collar service-providers in Dhaka adopt and use a digital business aggregator platform?” The aim is to explore what motivated/discouraged and enabled/hindered innovation adoption among a group of users previously marginalised from digital and financial inclusion. The findings suggest that adoption of Sheba.xyz among service-providers was not driven so much by a desire to digitalise one’s business per se, and as a means of mitigating a previous inability to do so. Rather, the factors that emerge from the qualitative data are other perceived relative advantages of the solution – of increase in customers, income, and opportunity. Survey respondents and interviewees also displayed strong affiliation with, and trust in, the platform provider; an alertness for fair treatment; and a drive to prosper, suggesting that they embraced a comprehensive concept and altered life situation where belonging, respect, and self-fulfilment matters, rather than narrowly adopted a new mobile application.

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Trčková, Lenka. « Možnosti využití sociálních sítí pro podporu inovací ». Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149938.

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The thesis focuses on potential use of social networks in supporting innovation activities within companies. The main objective of the paper is to clarify the relationship between innovation activities in companies and its possible support by social network followed by presentation of suitable social networks which allows developing contacts, communication, sharing and cooperation in innovative activities. The objective is fulfilled by defining social networks and innovation; analysing related innovation activities of companies and its possible support through social networks; introducing appropriate social networks; evaluating innovative environment for business and examining awareness and applicability of these innovative concepts: open innovation, innovation marketplaces and collaboration platforms in Czech companies. The main contribution of the thesis is defining social networks in relation to innovation activities of companies, that gives the reader insight into the topic of social networks and innovation; designing an assessment framework of social networks that support innovation and creating an overview of existing social networks that enables innovation activities, which should help companies in easier orientation within services and functionality that analyzed web portals offer. The theoretical part of this paper defines the terms of social networks and innovation, and then explains the relationship of social networks and innovative activities. The theoretical part is followed by an overview of existing social networks that can be used as a support for innovation. The paper then focuses on the innovation environment in the Czech Republic in comparison to Sweden. The last chapter examines the awareness and applicability of social networks in supporting innovation activities in Czech companies.

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Vartanian, Susanna, et Moa Dahlberg. « Användargenererat innehåll på digitala marknadsplatser : En fallstudie om användarupplevelse och motivation ». Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104987.

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Digitala marknadsplatser är digitala plattformar baserade på användargenererat innehåll. De är svåra att etablera då de huvudsakligen är beroende av användarens motivation och fria vilja att bidra med innehåll. Syftet med kandidatuppsatsen är att utforska och förvärva kunskap om användare av digitala marknadsplatsers perspektiv på den nuvarande utformningen av en digital marknadsplats. Målet med studien är att rekommendera designriktlinjer genom interaktionsdesign. Baserat på användares önskade egenskaper hos en förbättrad design av den digitala marknadsplatsen, som kan motivera användare att bidra med användargenererat innehåll. En kvalitativ ansats med en fenomenologisk forskningstradition har tillämpats för att besvara forskningsfrågorna, detta genom en gruppintervju med en fokusgrupp. Ett strategiskt urval görs, baserat på fem individer med tidigare kunskap om den digitala marknadsplatsen. För att analysera data tillämpas en tematisk analys, som sedan sammanställs i form av ett affinitetsdiagram. Self-determination Theory (SDT) tillsammans med en litteraturöversikt med fokus på områden inom marknadsplatser, användargenererat innehåll (UGC) och marknadsplatsdesign utgör en teoretisk ram som används för att förstå, tolka och diskutera forskningsresultaten. Forskningsresultaten visar att användare måste förses med enkla verktyg för att bidra med användargenererat innehåll. De känner sig också motiverade att bidra med innehåll när systemet består av ett gränssnitt med få steg, vilket gör det enkelt att interagera med andra användare. Genom att dela med sig av sina erfarenheter upplever användaren en känsla av samhörighet och gemenskap, vilket även ökar motivationen att bidra. Slutligen visar studien att anpassa designen av den digitala marknadsplatsen till specifika användare och deras behov, ökar användarens motivation att bidra med användargenererat innehåll.
Digital marketplaces are digital platforms based on user-generated content. They are difficult to be established as they mainly depend on users’ motivation and free will to contribute with content. Thus, the purpose of this bachelor thesis study is to explore and acquire knowledge about digital marketplace platform users’ perspectives of the current design of a digital marketplace platform. The aim of the bachelor thesis research is to recommend interaction design guidelines. Based on users’ desired characteristics of an improved design of the digital marketplace platform that could, subsequently, motivate users in contributing user-generated content. For the research, a qualitative approach with a phenomenological tradition is followed. The empirical data is collected through a focus group interview with five purposively selected participants that have previous knowledge of the digital marketplace platform. To analyze the data, a thematic analysis is applied, which is, then, compiled in the form of an affinity diagram. Self-Determination Theory (SDT) along with a literature review focusing on areas within marketplaces, user-generated content (UGC) and, marketplace design, formulate a theoretical framework that is used to understand, interpret and discuss the research findings. The research results show that users feel motivated to contribute content when simple tools are provided to them. Furthermore, users feel motivated to contribute content when the system consists of an interface with few steps, which enables easy interaction with other users and sharing of their experiences by giving them the feeling of belonging to a community. Finally, adapting the design of the digital marketplace platform to specific users and their needs inspires and increases the motivation of users to contribute with user-generated content.

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Robaty, Shirzad Sara. « Using social media to inform supplier selection in new product introduction ». Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/8717.

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Supplier networks today are seeing a complete redirection in their purpose from a decade ago. Supplier networks focused originally on transaction-oriented exchanges for sending purchase orders electronically. However, based on the current increased need to understand business risks, supplier networks are demonstrating a clear shift in emphasis from establishing “transaction-based focus” relationships towards the evolution of network platforms. The Aberdeen Group (2011) demonstrates that 76 per cent of supplier networks increasingly are being used to identify new suppliers and market opportunities. Moreover, with social-networking features similar to Twitter, LinkedIn and Facebook (which are very recent phenomena), supplier networks have become more important in their role of spending management based on the ability to help organisations identify new suppliers while sharing information with other buyer organizations. Therefore, analysing data from supplier networks today has become a necessary strategy for optimizing transaction-focused procurement, in addition to improving supplier relationships. With this in mind, the Social Media Domain Analysis (SoMeDoA) framework has been developed to facilitate the decision-making process for selecting flexible suppliers within the e-procurement-based marketplace and apply it to a real set of data gathered from two social-networking sites (Twitter and LinkedIn). The research contributes a rigorous method that analyses effectively domain concepts and relations between notions from social networks and builds the domain ontology. The effectiveness of the framework, in analysing domain and relations, is evaluated by its application to varying datasets gathered from social networks, including the pharmaceutical domain. This model extrapolates findings from stages in the research and marries elements from various papers and frameworks therein, in order to produce a guideline model for organisations seeking a suitable supplier with whom to work. The results of the evaluation are encouraging, and provide concrete outcomes in an area that is little researched.

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Bakici, Tuba Yesim. « Open Innovation Intermediaries : Marketplaces for Innovation ». Doctoral thesis, Universitat Ramon Llull, 2013. http://hdl.handle.net/10803/119545.

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La innovació oberta ofereix un nou recurs de cerca i obtenció d'innovació a empreses i ciutats fent que transcendeixin els seus límits i globalitzin el prove"iment d'innovació. Els intermediaris d'innovació oberta faciliten i donen suport als acords de col-laboració en materia d'innovació oberta. Aquests mediadors funcionen igualment com a mercats per a la innovació i com a font de solucions innovadores. La proliferació d'intermediaris online d'innovació oberta (com ara lnnocentive, Yet2.com, Atizo o NineSigma) que connecten empreses i individus per tal de facilitar la innovació oberta esta essent objecte d'una atenció creixent en els estudis publicats. Com a camp d'investigació, la innovació oberta és un ambit encara jove i els treballs publicats sobre el tema mostren la irrupció amb exit de diverses empreses per facilitar el comen;: amb la propietat intel-lectual (p. ex., idees, tecnologies i patents) a través de les plataformes. S'ha dedicat malta atenció al paper d'aquests intermediaris a les plataformes online amb estudis de cas específics. Tanmateix, cal un nivell de coneixement i de comprensió més profund de com funcionen els intermediaris d'innovació oberta en les plataformes online i en els ecosistemes d'innovació públics i, especialment, de les raons perles quals les persones hi participen. Aquesta tesi pretén desenvolupar i estendre la teoria existent sobre la innovació oberta posant l'accent en els intermediaris d'innovació oberta i els seus mecanismes subjacents,motius de suport i, en darrer terme, la seva presencia i el seu rol en !'ecosistema públic d'innovació. A partir de dades de conclusions empíriques i diversos estudis de cas, aquesta dissertació suggereix que els intermediaris d'innovació exerceixen un paper imprescindible en els processos d'innovació tant en el sector públic com en el sector privat. Les conclusions també motiven els gestors i els responsables polítics, en aportar idees per ajudar a accentuar el caracter innovador i competitiu de llurs organitzacions i ciutats.
La innovación abierta ofrece un nuevo medio de búsqueda y obtención de innovación a empresas y ciudades haciendo que trasciendan sus límites y globalicen el abastecimiento de innovación. Los intermediarios de innovación abierta apoyan y facilitan los acuerdos de colaboración en materia de innovación abierta. Estos intermediarios son tanto mercados para la innovación como una fuente de soluciones innovadoras. La proliferación de intermediarios online de innovación abierta (p. ej. lnnocentive, Yet2.com, Atizo o NineSigma) que conectan a empresas e individuos para facilitar la innovación abierta está siendo objeto de una atención cada vez mayor en los estudios publicados. Como campo de investigación, la innovación abierta es un ámbito aún joven y los trabajos publicados sobre el tema muestran la irrupción con éxito de diversas empresas para facilitar el comercio con la propiedad intelectual (p. ej. ideas, tecnologías y patentes) a través de plataformas. Se ha dedicado mucha atención al papel de estos intermediarios en las plataformas online con estudios de caso específicos. Sin embargo, se precisa un nivel de conocimiento y de comprensión más profundo de cómo funcionan los intermediarios de innovación abierta en las plataformas online y en los ecosistemas de innovación públicos y, especialmente, de las razones por las que las personas participan. Esta tesis pretende desarrollar y extender la teoría existente sobre la innovación abierta poniendo el acento en los intermediarios de innovación abierta y sus mecanismos subyacentes, motivos de apoyo y, en última instancia, su presencia y su rol en el ecosistema público de innovación. A partir de datos de conclusiones empíricas y varios estudios de caso, esta disertación sugiere que los intermediarios de innovación desempeñan un papel imprescindible en los procesos de innovación tanto en el sector público como en el sector privado. Las conclusiones también motivan a los gestores y a los responsables políticos, al aportar ideas para ayudar a acentuar el carácter innovador y competitivo de sus organizaciones y ciudades.
To achieve a high level of innovativeness, open innovation offers a novel means of sourcing innovation for companies and cities through opening their boundaries and globalizing the sourcing of innovation. Open innovation intermediary is one of the tools that support and facilitate the collaborative arrangements of open innovation. Open innovation intermediaries are both markets for innovation and a source of innovative solutions. The proliferation of on line open innovation intermediaries -i.e. Innocentive, Yet2.com, Atizo, NineSigma- that link multiple companies and individuals to facilitate open innovation is increasingly gaining the attention of the literature. Open innovation as a field of research is young, and the previous literature in this area has shown that a variety of companies have successfully emerged to facilitate intellectual property (e.g. idea, technology, patent) trade through platforms. Much attention has been devoted to the role of these intermediaries in online platforms with single case studies. However, more knowledge is needed about open innovation intermediaries and understanding how these intermediaries function in online platforms and public innovation ecosystems, and, especially why people participate. This thesis aims to develop and extend existing theory on open innovation with an emphasis on the open innovation intermediaries and their underlying mechanisms, supportive motives, and ultimately their existence and role in public innovation ecosystem. Drawing upon data from the empirical findings and several case studies, this dissertation suggest that innovation intermediaries play an imperative role in the innovation processes of both public and prívate sectors. The findings also motívate managers and policy makers with insights to enhance the innovativeness and competitiveness of their organizations and cities.

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Pollatou, Efpraxia. « Sounds of satire, echoes of madness : performance and evaluation in Cefalonia, Greece ». Thesis, University of St Andrews, 2009. http://hdl.handle.net/10023/1016.

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This thesis is about the construction of 'satire' as an exclusive practice among the Cefalonian and hence proposes the term satiricity (satirikotita). It explores the construction of the category of the Cefalonian "madman" by means of dialogics between performance and evaluation. It is observed that the relation depends on three principles that obtain among audience members and a performer: conditioning the performance, participation in and observation of the performance and evaluation of it. Being one of the few anthropological studies on the Ionian islands of Greece, this thesis aims to contribute to the anthropology of the Ionian islands and of Cefalonia in particular. It looks at the relation between a town and a village on the ground of teasing events and refutes the argument of satire as an urban phenomenon only. It sets the elementary principles towards anthropology of satire and emphasizes the importance of studying everyday teasing events. It also contributes to understanding a 'native' researcher's presence in different ways. Satiricity is seen as a 'par excellence' feature that Cefalonians have. No matter if Cefalonia is a part of the Greek nation-state and people follow 'modern Greek culture', they still employ satiricity as a way of distancing themselves from Greeks. 'Distance' is forged on the basis of absolute exclusion of Greeks from having, practising and understanding satiricity in the way that Cefalonians do. The Conclusions leave the ground open for more investigation on teasing events and application of such viewpoints around other areas of the island, and of the Ionian islands or other Greek islands. I also point to studies looking at island and mainland teasing events and potential differences. After all, we need to examine not only how people construct the claim on the exclusivity of 'satire'. We need to examine how such a claim is applied, supported or contrasted and possibly rejected when Cefalonians engage with other Greeks away from the island.

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Huang, Lihua Livia, et 黄莉华. « Gauging social values : proposing assessment indicators and testing the indicators through a case study of the Peeland Graham Street Market in Hong Kong ». Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2010. http://hub.hku.hk/bib/B47092348.

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Heritage values are multivalent. To make informed decisions in conservation, a comprehensive understanding of all types of values that a heritage place holds is essential. Among these heritage values, social values have come to the foreground of heritage conservation recently. It is recognized that there is a lack of methods to assess social values. Social values have not been successfully integrated into the study of a heritage place. Neglecting the social values poses risks to the comprehensive and successful conservation. To understand and gauge social values, several questions should be answered first: What are social values? What define them? How would they be measured? By exploring answers to these questions, this paper aims to develop some key assessment indicators for social values. Then, these proposed assessment indicators will be tested out on a case study: the Peel and Graham Street Market in the Central District in Hong Kong. The process and the findings will also be discussed and presented in the paper. To go through the process of measuring social values is another aim of this paper. In the concluding chapter of this paper, the importance of a comprehensive understanding of heritage values, including social values will be reiterated. Lessons learned from the assessment of social values will be presented and discussed.
published_or_final_version
Conservation
Master
Master of Science in Conservation

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Jacob, Filho Jorge Rodrigues. « The price of threat : the role of identity-safe marketplaces in predicting intergroup price sensitivity ». reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16579.

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In field experiments with subjects living either inside or outside Brazilian slums (n=955), we show that consumers living in slums are less price sensitive, in opposition with recent price sensitivity research. Comparing slum and non-slum dwellers, we found that negatively stereotyped consumers (e.g. slum dwellers) were more likely to pay higher amounts for friendlier customer service when facing social identity threats (SITs) in marketplaces such as banks. The mechanism which makes them less price sensitive is related to the perception of how other people evaluate their social groups, and we argue that they pay more because they are seeking identity-safe commercial relationships. This work, besides extending the literature in SITs, presents a perspective for the exchange between economics and psychology on price sensitivity, showing that consumers living in slums are willing to pay more to avoid possibly social identity threating experiences.

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Behrendorff, Carl David. « Social implications of radical technology adoption within the livestock industry - a design investigation : Innovating disruptive technologies in traditional marketplaces ». Thesis, Queensland University of Technology, 2011. https://eprints.qut.edu.au/48127/1/Carl_Behrendorff_Thesis.pdf.

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This thesis presents a design investigation into how traditional technology-orientated markets can use design led innovation (DLI) strategies in order to achieve better market penetration of disruptive products. In a review of the Australian livestock industry, considering historical information and present-day trends, a lack of socio-cultural consideration was identified in the design and implementation of products and systems, previously been taken to market. Hence the adoption of these novel products has been documented as extremely slow. Classical diffusion models have typically been used in order to implement these products. However, this thesis poses that it is through the strategic intent of design led innovation, where heavily technology-orientated markets (such as the Australian livestock industry), can achieve better final adoption rates. By considering a range of external factors (business models, technology and user needs), rather than focusing design efforts solely on the technology, it is argued that using DLI approach will lead to disruptive innovations being made easier to adopt in the Australian livestock industry. This thesis therefore explored two research questions: 1. What are the social inhibitors to the adoption of a new technology in the Australian livestock industry? 2. Can design be used to gain a significant feedback response to the proposed innovation? In order to answer these questions, this thesis used a design led innovation approach to investigate the livestock industry, centring on how design can be used early on in the development of disruptive products being taken to market. This thesis used a three stage data collection programme, combining methods of design thinking, co-design and participatory design. The first study found four key themes to the social barriers of technology adoption; Social attitudes to innovation, Market monitoring, Attitude to 3D imaging and Online processes. These themes were built upon through a design thinking/co-design approach to create three ‘future scenarios’ to be tested in participant workshops. The analysis of the data collection found four key socio-cultural barriers that inhibited the adoption of a disruptive innovation in the Australian livestock industry. These were found to be a lack of Education, a Culture of Innovation, a Lack of Engagement and Communication barriers. This thesis recommends five key areas to be focused upon in the subsequent design of a new product in the Australian livestock industry. These recommendations are made to business and design managers looking to introduce disruptive innovations in this industry. Moreover, the thesis presents three design implications relating to stakeholder attitudes, practical constraints and technological restrictions of innovations within the industry.

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Bista, Sanat K. « Computational models of trust for cooperative evolution : reputation based game theoretic models of trust for cooperative evolution in online business games ». Thesis, University of Bradford, 2010. http://hdl.handle.net/10454/4424.

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Online services such as e-marketplaces, social networking sites, online gaming environments etc have grown in popularity in the recent years. These services represent situation where participants do not get to negotiate face to face before interaction and most of the time parties to transaction remain anonymous. It is thus necessary to have a system that rightly assesses trustworthiness of the other party in order to maintain quality assurance in such systems. Recent works on Trust and Reputation in online communities have focused on identifying probable defaulters, but less effort has been put to come up with system that make cooperation attractive over defection in order to achieve cooperation without enforcement. Our work in this regard concerns design and investigation of trust assessment systems that not only filter defaulters but also promote evolution of cooperativeness in player society. Based on the concept of game theory and prisoner's dilemma, we model business games and design incentive method, compensation method, acquaintance based assessment method and decision theoretic assessment method as mechanisms to assure trustworthiness in online business environments. Effectiveness of each of these methods in promoting the evolution of cooperation in player society has been investigated. Our results show that these methods contribute positively in promoting cooperative evolution. We have further extended our trust assessment model to suit the needs of a mobile ad-hoc network setting. The effectiveness of this model has been tested against its capability to reduce packet drop rate and energy conservation. In both of these the results show promise.

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CALIXTO, ANDERSON LUIZ BEZERRA. « Controles gerenciais e flexibilidade : um estudo qualitativo com gerentes do e-commerce ». Universidade Presbiteriana Mackenzie, 2016. http://tede.mackenzie.br/jspui/handle/tede/3168.

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Our society has found a new way of doing business. It is called e-commerce. With the expansion of the internet this form of shopping has been growing constantly and ways of managing this new sales channel is underexplored. Most employees in this new business model come from different fields of work. The flexibility of e-commerce allows for more aggressiveness, (in price, product, Communication and on distribution). Bringing about a need for specialized professionals in e -business. The internal process of turning the buying click on the website into an order delivered to the door of the buyer requires several steps (the Order Cycle); all of them quite different from the steps taken in physical retail, and cyber controls and cultural controls are an adaptation of the wholesale. E-commerce is surrounded by strategic uncertainties, which generates a demand for dexterity in the business, and this business has to be controlled in a different way, because it requires flexibility: in labor, both in training and in quantity and on the capacity of transport, i.e. pricing, competitive and online. Seeing as the market is competitive, stores should be simple and complex at the same time, since each client should see a different layout. Again the idea of flexibility, now referring to products displayed and individualized communication on the first page of the website. Seeking to compare theory to practice and to find solutions for this fast-growing market this paper brings to academic the gaps that were identified during interviews with renowned professionals from the largest e-commerce companies, according to E-bit. The research was exploratory, using the qualitative method that was as a methodology for data collection interviews with eight professionals from different companies. The collected data was processed through content analysis using the NVIVO software. The objective of this research was to investigate the perception of E-business professionals on the degree of flexibility of e-commerce compared to their previous experiences and fields; which are the main indicators used by these managers and which changes in scenario have made them more flexible in their decisions. The main results identified strategic uncertainties that made decision-making more flexible, indicators used in e-commerce that guide their actions, work methodology, procedures (the Order Cycle) and practical proposals for improvement . Still, it was found that companies are lacking in technology of the information and processes, integration of areas, support, monetary indexes (even for strategic areas) and scientific methodology for pricing, justifying the losses of the main e-commerce in Brazil. The research showed that is a cultural identity crisis between digital companies and the physical retail, and that there is a System of Information although not fully functional. In business that exerts peer-monitoring controls, the belief system is more latent. From one company to another the information differs in several respects, but they all converge when it comes on the perception that the electronic commerce is the future of sales and that marketplace is the main tool for further flexibility in this type of organization.
A sociedade moderna encontrou uma nova forma de fazer negócio chamada e-commerce. Com a expansão da internet essa modalidade de compras vem crescendo constantemente e a forma de gerir este novo canal de vendas é pouco explorada. A maioria dos colaboradores, que compõem essa nova modalidade de negócio vêm de outros ramos de atividades. A flexibilidade do comércio eletrônico propicia maior agressividade (tanto no preço, como no produto e na comunicação ou distribuição). Portanto, o mercado necessita de profissionais especializados em e-business. Internamente, converter o click de compras de um site em pedido entregue na casa do cliente exige várias etapas (Ciclo do Pedido), que são bem diferentes das etapas do varejo físico, e os controles cibernéticos e culturais são uma adaptação do atacado. O e-commerce é cercado de incertezas estratégicas, que geram necessidade de destreza para o negócio, que necessita ser controlado de forma diferenciada, pois exige flexibilidade: de mão de obra, tanto em formação quanto em quantidade e de capacidade de ocupação de carros de transportes, ou seja, preço dinâmico, competitivo e online. Como o mercado é concorrente, as lojas (websites) devem ser simples e complexas simultaneamente, pois, cada cliente deve enxergar um layout diferente. Volta a ideia de flexibilidade, agora nos produtos apresentados e na comunicação individualizada da 1ª página. Procurando comparar a literatura com a prática e a viabilizar soluções para esse mercado de crescimento célere, este trabalho traz ao âmbito acadêmico os gaps que foram identificados por meio de entrevistas com renomados profissionais das maiores empresas do e-commerce, de acordo com o e-bit. De natureza exploratória e método qualitativo utilizou-se para a coleta de dados: entrevistas em profundidade com 8 (oito) profissionais de diferentes áreas. Os dados coletados sofreram análise de conteúdo pelo software NVIVO. Este trabalho objetivou investigar a percepção dos profissionais de e-business quanto ao grau de flexibilidade do ecommerce comparado às suas áreas de ações anteriores; quais são os principais indicadores utilizados por esses gestores e quais as mudanças de cenário que os fazem flexibilizar suas decisões. Como principais resultados identificaram-se as incertezas estratégicas que flexibilizam as decisões, os indicadores usados no e-commerce que balizam suas ações, metodologia de trabalho, procedimentos (Ciclo do Pedido) e as propostas de melhorias na prática. Ainda, verificou-se que as empresas são carentes em tecnologia nas informações e nos processos, faltando: integração das áreas, suporte, indicadores monetários (até para áreas estratégicas) e metodologia científica para precificar, justificando os prejuízos dos principais e-commerces do Brasil. Ao final do trabalho ficou evidenciado que existe uma crise de identidade cultural entre empresa digital e o varejo físico, e que o Sistema de Informação exige, porém, não é inteiramente funcional. Nas empresas que exercem os controles de comparação por pares, o sistema de crenças é mais latente. De uma empresa para outra as informações divergem em diversos aspectos, porém todos convergem na percepção que o comércio eletrônico é o canal de venda do futuro e que o marketplace é a principal ferramenta para flexibilizar ainda mais este tipo de organização.

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Alencar, Edson Rildo Penha de. « Ensino superior no Brasil : entre o estado e o mercado ». Pontifícia Universidade Católica de São Paulo, 2011. http://tede2.pucsp.br/handle/handle/2275.

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This study aims to present how the current framework of Brazilian's of higher education model has been formed, its impact on education policies and the formation of the sector concentrating in the hands of the country´s businesses owners, which are supported by actions of ideological-policies lobbied on disputes for the State´s preferences and its uneasiness in the process of economic development since Vargas s government until Fernando Henrique Cardoso government. The dimensions of political- ideological preferences with liberal nature strong influencing the decisions of the State in the formation of the guiding lines to higher education, once observed before the creation of the 1961 (LDB) which was consolidated on FHC´ government, resultant from combinations between liberal sector´s pressure and its sympathizers, with a strong appeal of liberalization and decentralization actions from government decisions so that the private superior-teaching sectors can expand in the country. In this circumstances in order to expand the state arranged policies which facilitate financing, income transfer, lenience, connivance to break the laws that lead the sector, as well as establishing laws that make flexible the higher education sector in order to permit a trajectory of expansion and a faster consolidation in the offering of courses and placements to meet the demand in constant growth in the country, depriving the investment available to the higher education public sector. Being so, this study searches in its historic-politics trajectory s analysis comprehend how higher education which had been so far a public asset became a "commodity" with the suggestion of "democratization of access" for the country´s private higher education sector. Thus, it is possible to say that the State denied its role as promoting, regulator, corrector, of higher educational systems socially accepted in a true democracy, on behalf of modernization system led by business community owners
O estudo busca apresentar como se formou o arcabouço do atual modelo do ensino superior brasileiro, seu impacto na política educacional e a formação da concentração do setor nas mãos do empresariado no país, apoiados por ações político-ideológicas travadas dentro das disputas por preferências de Estado e de suas inquietações no processo de desenvolvimento econômico a partir do período Vargas até o governo de Fernando Henrique Cardoso. As dimensões de preferências político-ideológicas de natureza liberal como forte influenciador das tomadas de posição do Estado na formação das diretrizes para o ensino superior brasileiro, já observado no país anteriormente à criação da LDB de 1961 e que se consolidou no governo de Fernando Henrique Cardoso, resultam da combinação da pressão de setores liberais do empresariado e de seus simpatizantes, com forte apelo de ações liberalizante e descentralizante das decisões governamentais para a expansão do setor superior privado no país. Dentro da conjuntura de expansão do setor privado de ensino superior, o Estado dispôs de políticas facilitadoras de financiamento, transferência de renda, leniência, conivência com o descumprimento das leis que conduzem o setor, bem como instituindo leis que flexibilizam o setor de ensino superior a fim de permitir uma trajetória de formação, expansão e consolidação mais rápida na oferta de cursos e vagas para atender a demanda em constante crescimento no país, em prejuízo aos investimentos destinados ao setor público de ensino superior. Dessa forma, esse estudo busca na trajetória de sua analise histórico-político entender como a educação um bem público se tornou uma commodity com argumento de democratização do acesso por via do setor privado de ensino superior no Brasil. Assim como é possível dizer que o Estado recusou seu papel de fomentador, controlador, disciplinador e regulador do sistema educacional do ensino superior socialmente aceito em uma verdadeira democracia, em nome de uma modernização do sistema conduzida pelo empresariado do setor

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Dahhan, Ryzlène. « Prendre place dans la ville : immigré-e-s nord-africain-e-s dans les marchés périphériques de Nice ». Thesis, Université Côte d'Azur (ComUE), 2017. http://www.theses.fr/2017AZUR2011.

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A la croisée de la sociologie des relations interethniques et des minorités et de la sociologie urbaine, cette thèse étudie dans leurs dimensions sociales et spatiales les recompositions, expansions et contractions des frontières entre groupes placés en situation minoritaire. Elle s’appuie sur les résultats d’une enquête qualitative, ethnographique et comparative menée au sein de trois marchés de la périphérie de Nice où se concentrent des individus minorisés et marginalisés. D’une part, elle analyse les rapports sociaux qui se jouent dans le fonctionnement et l’appropriation de ces espaces urbains marchands par des acteurs en situation minoritaire. Elle montre quels sont les effets concrets de telles appropriations sur le partage de l’espace, leurs relations, mais aussi les liens entre eux et leur environnement. D’autre part, elle décrit les formes d’expression publique des identités telles qu’elles se donnent à voir dans les interactions marchandes et non marchandes en cherchant à comprendre comment ces espaces de commerce orientent la façon dont les relations interethniques s’organisent dans la coprésence. En mettant en évidence l’intersection des différentes formes de domination en actes au sein de ces espaces, la thèse montre ainsi les variations de l’expérience minoritaire
Combining the sociological study of interethnic relations and minorities and urban sociology, this thesis focuses on the reconfigurations, expansions and contractions of the boundaries between groups placed in a minority situation. This thesis draws on the results of qualitative, ethnographic and comparative investigation carried out in three marketplaces located on the outskirts of Nice where these minority groups and marginalized people are concentrated. First, this thesis studies the social relations at stakes in the functioning and appropriation of these marketplaces by minority groups. It allows to understand how this appropriation appears in the sharing of space, their relation and the links between them and their environment. Secondly, the thesis describes the various forms identities are expressed during market and non-market interactions, trying to understand how these commercial spaces orientate the way interethnic relations are organized in co-presence. By highlighting the intersection of the different forms of domination in action within these spaces, the thesis thus explores the multiplicity of minority experience

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Lien, Ming-Yen, et 連銘彥. « An Appraisal Mechanism for Social Marketplace ». Thesis, 2015. http://ndltd.ncl.edu.tw/handle/79186069947786924340.

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碩士
國立交通大學
資訊管理研究所
103
Social network platforms have been so popularized that they are to be indispensable to daily life. In recent years, the electronic commerce marketplace faces the problems: like searching for product providers and trust issues of product providers. People are used to deal with the guy they are familiar with and more believe their friends’ words than unknown comments. So in this paper, we develop an appraisal mechanism for social marketplace to search the product requests from buyer’s social network and verify product providers based on the experience of friends within a buyer’s social network. The proposed framework provides a social search way to search for product providers and estimates trustworthiness values of product providers from the view of social network for helping buyers solve the inaccuracy and inconvenience issues in social marketplace

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Cameron, Samuel. « Music in the Marketplace. A Social Economics Approach ». 2015. http://hdl.handle.net/10454/9074.

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No
Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In fact, there have always been profound cyclical swings in music media sales owing to the fact that music always has been, and continues to be, a discretionary purchase. This entertaining and accessible book offers an analysis of the production and consumption of music from a social economics approach. Locating music within the economic analysis of social behaviour, this books guides the reader through issues relating to production, supply, consumption and trends, wider considerations such as the international trade in music, and in particular through divisions of age, race and gender. Providing an engaging overview of this fascinating topic, this book will be of interest and relevance to students and scholars of cultural economics, management, musicology, cultural studies and those with an interest in the music industry more generally.

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You, Hui-Ting, et 游慧婷. « Exploring consumer social commerce intention based on social capital theory : An example of facebook marketplace community ». Thesis, 2017. http://ndltd.ncl.edu.tw/handle/09830956915952672378.

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碩士
開南大學
商學院碩士班
105
With the popularity of Facebook, more and more people use Facebook. One of its features especially catch people’s attention: Facebook marketplace community. People can get to meet new friends through this commercial community, as well as purchase and sell goods. However, factors affecting the commercial behaivors of in this Facebook marketplace community have not yet been confirmed. This aim of this study is to explore the commercial behavior intentions (i.e., purchase and sell) and their influential factors based on Social Capital Theory. Furthmore, the potential involvement differences of participation affecting the above relationships were also investigated. The online survey method with structural equation modeling was used to empirically examine the proposed model. A total of 373 valid questionnaires from actual users of Facebook Martet Community were collected. The results present some theoretical contributions: 1. interrelationships among social capital variables (i.e., social networking, shared vision, and trust) exist、2. social capital variables do have imact on social commercial behavioral intenions、3. involvement differences of community participation have been found in some theoretical relationships. Further managerial implications are discussed.

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Barcelos, Miguel Brás Rodrigues. « Evolução da rede social Collectors Bridge ». Master's thesis, 2015. http://hdl.handle.net/10316/35581.

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Dissertação de Mestrado em Engenharia Informática apresentada à Faculdade de Ciências e Tecnologia da Universidade de Coimbra
O colecionismo é um hábito que vem da antiguidade, derivado da atribuição de valor (afetivo, cultural ou simplesmente material) aos objetos, justificando a necessidade da sua preservação. É a prática que as pessoas têm de guardar, organizar, selecionar, trocar e expor diversos itens por categoria, em função de interesses pessoais. É neste contexto que surge a Collectors Bride, uma plataforma que pretende ser referência mundial no colecionismo, possibilitando aos colecionadores gerirem, apresentarem e transacionarem os seus artigos colecionáveis. Atualmente a plataforma encontra-se numa versão beta e está aberta ao público. O objetivo deste projeto de estágio assenta na evolução da plataforma Collectors Bridge, cimentando o seu desenvolvimento. É utilizada a metodologia Design Thinking para a idealização dos módulos ou funcionalidades a desenvolver. O desenvolvimento está alinhado com o MVP (Minimum Viable Product) segundo estratégia LEAN e a metodologia utilizada é uma adaptação do SCRUM, funcionando com base em ciclos curtos de desenvolvimento. O trabalho resultou na adição de melhorias ao BackOffice e na criação de um módulo designado como “Marketplace , que permite aos utilizadores transacionarem colecionáveis entre si, operação na qual a Collectors Bridge obterá uma pequena percentagem por cada compra/venda realizada.
Collecting is a habit that comes from antiquity, derived from the value assignment (affective, cultural or simply material) to the objects, justifying the need for their preservation. It is the practice that people have to store, organize, select, exchange and display various items by category, due to personal interests. This is the context where Collectors Bride, a platform that aims to be a world reference in collecting, enables collectors to manage, show and transact their collectibles. Currently the platform is in a beta version and open to the public. The goal of this internship project is based on the evolution of the Collectors Bridge platform, pulling together its development. It used the Design Thinking methodology to archive the idealization of the modules and functionality to be develop. The development is aligned with the MVP (Minimum Viable Product) according to the LEAN strategy and the methodology used is an adaptation of SCRUM, running based on short development cycles. The work resulted in the addition of improvements to the BackOffice and the creation of a module designated as the "Marketplace", which allows users to transact with each other collectibles, operation in which the Collectors Bridge will get a small percentage per purchase/sale made.

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Côté, Rochelle R. « Making Their Way in the Mainstream : Indigenous Entrepreneurs, Social Capital and Performance in Toronto’s Marketplace ». Thesis, 2011. http://hdl.handle.net/1807/29691.

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For ethnic entrepreneurs, it is vitally important to be able to move fluidly through boundaries between ethno-racial groups. Social activities on both sides of a boundary increase access to opportunities, needed resources and advantageous contacts in mainstream marketplaces. In Canada, men of European descent disproportionately hold positions of advantage and authority in mainstream marketplaces. Entrepreneurs wishing to do business in these markets must foster ties with well placed European Canadians, yet research shows that ethnic minorities are typically shut out of these important and advantageous networks. Through three publishable papers, this dissertation considers the unique case and place of Indigenous entrepreneurs in Toronto, Canada. They are a population discriminated against for centuries, while at the same time a fundamental part of the creation of Canadian society. This dissertation asks whether and how Indigenous entrepreneurs can move effectively across ethnic boundaries and participate in multiple groups and settings. More specifically, these three papers explore the factors and macro social structures that contribute to the development of diverse networks and cultural capital within Indigenous and Euro-Canadian worlds, and the effects of social and cultural capitals on performance in Toronto's mainstream marketplace. While current theory explores the ability of some individuals to move between groups and across boundaries, research does not exist to test these assertions. This dissertation provides then, an initial case study of boundary spanning behaviour and the first effort at exploring Indigenous entrepreneurs in that role. Findings do indeed show that respondents instrumentally develop and maintain diverse cultural and social capital. Further, some forms of social capital contribute substantially to successful performance in Toronto's mainstream marketplace.

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Houston, Bradford R. « The marketplace as a vehicle for social and economic revitalization a new market hall for LaGrange, Georgia / ». 2006. http://etd.nd.edu/ETD-db/theses/available/etd-04212006-005302/.

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Mizrahi, Sarit. « The Legal Implications of Internet Marketing : Exploiting the Digital Marketplace Within the Boundaries of the Law ». Thèse, 2012. http://hdl.handle.net/1866/10009.

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Au cours des dernières années, le domaine de la consommation a grandement évolué. Les agents de marketing ont commencé à utiliser l’Internet pour influencer les consommateurs en employant des tactiques originales et imaginatives qui ont rendus possible l’atteinte d'un niveau de communication interpersonnelle qui avait précédemment été insondable. Leurs interactions avec les consommateurs, en utilisant la technologie moderne, se manifeste sous plusieurs formes différentes qui sont toutes accompagnés de leur propre assortiment de problèmes juridiques. D’abord, il n'est pas rare pour les agents de marketing d’utiliser des outils qui leur permettent de suivre les actions des consommateurs dans le monde virtuel ainsi que dans le monde physique. Les renseignements personnels recueillis d'une telle manière sont souvent utilisés à des fins de publicité comportementale en ligne – une utilisation qui ne respecte pas toujours les limites du droit à la vie privée. Il est également devenu assez commun pour les agents de marketing d’utiliser les médias sociaux afin de converser avec les consommateurs. Ces forums ont aussi servi à la commission d’actes anticoncurrentiels, ainsi qu’à la diffusion de publicités fausses et trompeuses – deux pratiques qui sont interdites tant par la loi sur la concurrence que la loi sur la protection des consommateurs. Enfin, les agents de marketing utilisent diverses tactiques afin de joindre les consommateurs plus efficacement en utilisant diverses tactiques qui les rendent plus visible dans les moteurs de recherche sur Internet, dont certaines sont considérés comme malhonnêtes et pourraient présenter des problèmes dans les domaines du droit de la concurrence et du droit des marques de commerce. Ce mémoire offre une description détaillée des outils utilisés à des fins de marketing sur Internet, ainsi que de la manière dont ils sont utilisés. Il illustre par ailleurs les problèmes juridiques qui peuvent survenir à la suite de leur utilisation et définit le cadre législatif régissant l’utilisation de ces outils par les agents de marketing, pour enfin démontrer que les lois qui entrent en jeu dans de telles circonstances peuvent, en effet, se révéler bénéfiques pour ces derniers d'un point de vue économique.
The evolution of consumerism in recent years has been nothing short of remarkable. The unprecedented use of the Internet by marketers to influence consumers in original and imaginative ways has rendered possible a level of communicative efficiency that had previously been unfathomable. Their interaction with consumers using modern technology manifests itself in several different forms – all of which are accompanied by their own assortment of legal issues. To begin with, it is not unheard of for marketers to use tools meant to track the behaviour of individuals throughout both the virtual and physical worlds. The personal information collected in such a manner is often utilized for Online Behavioural Advertising purposes – a use which does not always respect the boundaries of privacy law. It has also become rather common for marketers to utilize online social media to promote conversations with consumers. It has occurred, however, that these forums have also been utilized to further the anti-competitive ambitions of companies while also serving as an outlet for false advertising – two eventualities that are prohibited by both competition laws and consumer protection laws. Finally, marketers utilize various tactics in order to more successfully reach consumers through online search engines – a practice known as Search Engine Marketing – some of which are considered to be dishonest and could present issues from both competition law and trademark law perspectives. This thesis essentially provides a detailed description of these tools and the manners in which they are utilized and then proceeds to illustrate the legal issues that may arise as a result of their use. In doing so, it outlines the legal boundaries within which marketers must use these tools so as to ultimately demonstrate that the laws that come into play under such circumstances may, in fact, prove to be beneficial to marketers from an economic perspective.

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Keating, Kelle Lyn. « Le Centre culturel Aberdeen : minority Francophone discourses and social space ». Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-05-2919.

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This study investigates Discourses of language use (Gee, 2005) in a community of artists and artistic promoters associated with the Centre culturel Aberdeen in Moncton, New Brunswick, Canada. Members of this network are described as Acadian social actors, those who have cultural and linguistic capital, thus the potential capacity to influence Discourses of language use circulating in Acadian society, through language use accompanying their art and artistic promotion (Bourdieu, 2001; Heller, 2003; Heller & Labrie, 2004). This study specifically explores this group’s discursive constructions of their roles within social spaces (Lefebvre, 1991) in which they participate as artists, beginning with the Centre Aberdeen itself, expanding to Greater Moncton, Acadie, Canada, and finally, to the international space of la francophonie. Their discourse shows these roles to be highly dependent on the linguistic marketplace associated with each space. The findings indicate that in the space of the Centre culturel Aberdeen, formerly conceived of as a minority language space, French remains the dominant language of practice; however, many participants affirm that the use of other languages in the Centre is not censured. Some participants even refer to Aberdeen as a bilingual space. In the social space of Greater Moncton, the discourse of bilingual participants demonstrates their inner conflict between using French in their art to affirm their Acadian identity and using English in order to have a greater audience. In Acadie, the participants’ discourse focuses principally on how to represent regional varieties of French in writing, including Chiac, the variety of French local to Southeastern New Brunswick. In the space of Acadie and beyond, participants speak to the need for a normative register of French in extra-regional communications. In the national Francophone social space, participants express their frustration at lack of exposure and the essentialization of their identity in Canada’s Francophone media. In speaking of la francophonie, participants again insist on the necessity of a standard form of French for global communication, while affirming that they also assert their cultural distinctiveness in their art with regional expressions. These findings are in line with elements of Heller and Labrie’s (2004) post-nationalist discours mondialisant.
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Noritake, Ayami. « A place of diversity and change : gender, space and agency in a South Korean marketplace area ». Phd thesis, 2013. http://hdl.handle.net/1885/150070.

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This thesis examines the relationship between economic development, urban spatial processes, and working-class women's agency and placemaking through ethnographic research. It explores the lives of female street entrepreneurs and dressmakers in the Tongdaemun Shijang (market) area in Seoul, South Korea. Recent redevelopment of the Tongdaemun Shijang area discriminates against these women, enacting dominant assumptions that they are "older married women" and "mothers" who are economically insignificant, working in economic sectors that are "primitive" and "declining," and in an area requiring redevelopment into "modern," "formal," and market-oriented economic spaces. This redevelopment does not consider the diverse interests and abilities of those working in the area, including differences among social categories and among people within each category. Challenging these notions, this thesis aims to reconceptualise the relationship between working-class women's agency, empowerment and economic diversity and urban spatial process, so as to better appreciate women's diverse pursuits of livelihood, wellbeing and sense of self-worth, and the area's creative development. It makes an original contribution to gender and development studies and labour studies of South Korea. The thesis first examines the historical, socioeconomic, and spatial processes through which difference and inequality have been engendered in the emplacement of women in the Tongdaemun Shijang area. It illustrates how economic development and nation building have contributed to the construction of an idealised modern married womanhood and the category of "married and older women". At the same time, urban development furthered the class-spatial transformation of Seoul and the Tongdaemun Shijang area. Subsequent chapters draw on ethnographic fieldwork to better understand female street entrepreneurs' and dressmakers' agency, identities, relationships, and economic diversity. These chapters challenge the view of these women as forced to engage in marginalised economic activities due to their lack of alternatives. They also question the common notion that social change and agency must be publicly visible and directly lead to clear achievements, and involve resistance to the social order. These chapters demonstrate that female street entrepreneurs and dressmakers enacted agency in diverse, creative and ambiguous ways, and appreciated their agency and the changes it led to in their life trajectories. In addition to resistance, the women valued other modalities of agency such as acquiring professional skills and relationship building. They identified themselves in diverse, interrelated ways in contrast to binary identities imposed by others in everyday discourses and practices. And they participated in the economy through unpaid care work, alternative credit, reciprocal work, and gift giving, as well as paid work. The thesis shows that these women's agency contributes to ongoing processes toward empowerment, specifically, an increase in the sense of self as capable, confident, autonomous, realised and worthy. In conclusion, I argue that recognition of these diverse forms of agency and empowerment among women in the Tongdaemun Shijang area could enable forms of development that would enhance wellbeing more effectively than existing processes.

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Davis, Amanda. « New England’s Underutilized Seafood Species : Defining And Exploring Marketplace Potential In A Changing Climate ». 2020. https://scholarworks.umass.edu/masters_theses_2/959.

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New England’s seafood industry has been searching for opportunities to diversify their landings and build resilience as it faces socio-economic challenges from a changing climate. Developing markets for underutilized species is one way the New England community could help their seafood industry build resilience. This thesis identified New England’s underutilized fish species and explored their marketplace potential by examining their availability in a changing climate, current availability to consumers, and consumers’ responses. In Chapter I, I account how New England’s seafood preferences have changed over time. In Chapter II, I identify New England’s seven underutilized seafood species: 1) Acadian redfish (Sebastes fasciatus), 2) Atlantic pollock (Pollachius virens), 3) butterfish (Peprilus triacanthus), 4) the Georges Bank and Georges Bank East stocks of haddock (Melanogrammus aeglefinus), 5) scup (Stenotomus chrysops 6) the northern stock of silver hake (Mercluccius bilinearis), and 7) white hake (Urophycis tenuis). In the same chapter, I show that climate change will likely affect the availability of these species differently and that the broader ecological and socio-economic responses from shifting distributions and phenology are largely unknown. In Chapter III, I demonstrate that besides haddock, underutilized species were rarely accessible to consumers in restaurants. In the same chapter, I show how resources would likely help consumers and restaurants connect with their underutilized species since popular seafood suggestion guides either overlook or provide inconsistent recommendations for all underutilized species. In Chapter IV, I suggest that younger generations (Millennials and Generation Z) are interested in engaging with underutilized species. These younger consumers responded positively to hake, haddock, and Atlantic pollock in sensory assessments. Finally, in Chapter V, I suggest how New England’s seafood supply chain can use results from this research to make more informed policy, marketing, and purchasing decisions that align with their sustainability goals. These insights into availability, access, and consumer response may help New England’s seafood industry strategize approaches that will connect younger consumers to their local seafood options and build new adaptive markets in a changing climate.

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VACCARI, STEFANO. « Social Learning from Consumer Reviews : Modelling Information Aggregation in Competitive Markets ». Doctoral thesis, 2018. http://hdl.handle.net/11573/1084746.

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Online reviews increasingly play a crucial role in the purchase decision process of consumers. Indeed, through the observation of the opinions and the experiences of prior purchasers, consumers can ex-ante estimate the quality of products to make comparisons between the remarkable amount of alternatives that are usually available in online markets. This thesis studies to what extent the presence of product choice and competition influences the process of information diffusion in a population of consumers who communicate through the mechanism of online reviews. Specically, we study a model of social learning in an oligopolistic market with heterogeneous consumers who are initially uninformed about the intrinsic quality of products. To decide which product to buy, if any, they estimate the quality of the dierent alternatives using the online review information displayed by an information aggregator (the platform). Purchasers of a given product experience its true quality plus a random disturbance, and publicly report whether they liked or not the product reporting a binary online review. Chapter 3 studies the case of a duopolistic market where consumers use a maximum likelihood estimation procedure to ex-ante assess the quality of the different products. We characterize the outcome of such inference procedure and we provide conditions for the asymptotic almost sure consistency of consumers' quality estimates. Chapter 4 instead considers an oligopolistic market where consumers naively identify the quality of a given product with the fraction of positive reviews for that product. We examine what consumers learn over time under this inference rule, and how this impacts on the consistency of their decision. A mean-eld approximation is then proposed to provide an insight on how the presence of product choice in influences the speed of the learning transients. Chapter 5 provides a heuristic analysis of the information control problem of the platform that controls products' relative positioning in the search results of consumers. We focus on myopic ranking policies with different objectives, such as greedily maximizing prots or optimizing a measure of the amount of information acquired from every transaction. We characterize these myopic policies, establishing whether they are asymptotically optimal or not, and numerically compare their performances.

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Jeffries, Michael. « The use of a company social media networking site in organisations creates a climate for employee engagement which increases the organisation's reaction to the competitor marketplace ». Thesis, 2012. http://hdl.handle.net/10500/6387.

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Communication methods in the corporate environment must change. Organisations can no longer expect effective communication when using intranet sites or sending employees countless emails. This type of communication does not create the learning environment and most employees either do not read the intranet sites, or there is just too much email which could be seen as spam by the employee. These types of technologies also create a culture where organisations are lead from the top and there is not a culture or platform to create feedback loops. Most large corporate organisations have a tendency where many silos are created and cliques are formed, which is not in line with the culture of a learning organisation. Although there are a number of studies which look at how Internet based micro-blogging affect social connectedness, there is however limited information as to the effect that micro-blogging, if used internal to the organisation, would have on employee engagement, or how it can affect the competitive nature to the organisation. The research is exploratory in nature and set out to review what impact internal micro-blogging has on the organisation. The research uses Vodacom, one of the leading Information and communications technology (ICT) and telecommunications companies in South Africa, as the case study, as micro-blogging was recently introduced into this organisation.

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Miranda, Manuel Carlos Côrte-Real Lencart Ferreira. « Monetização de um marketplace : estudo de caso Mercadão ». Master's thesis, 2020. http://hdl.handle.net/10400.14/32071.

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Atualmente, a digitalização tem revolucionado o mundo empresarial sendo quase obrigatório uma empresa ter presença online. Assim, o número de empresas presentes no comércio digital tem vindo a crescer de ano para ano. Com este crescimento tornou-se essencial disponibilizar soluções que permitam uma aglomeração de empresas, facilitando a experiência do consumidor num website. Surgem então os marketplaces eletrónicos, e cada vez mais as empresas procuram estratégias para monetizar os marketplaces e para, assim, conseguirem criar mais oportunidades de receita nessas plataformas. O relatório de estágio realizado na empresa Fonte Online teve como principal objetivo descobrir quais são as principais estratégias de monetização de um marketplace. Nesse sentido, foi realizada uma análise da literatura e foi adotada uma estratégia de investigação de estudo de caso. O estudo de caso escolhido para o desenvolvimento desta investigação foi sobre o Pingo Doce, empresa presente no marketplace do Mercadão. Esse estudo de caso permitiu uma análise particular à estratégia utilizada para criar valor para a plataforma, bem como a identificação de um conjunto de recomendações com vista a contribuir para melhorar a estratégia de monetização adotada.
Nowadays, digitalization has revolutionized the business world and it is almost mandatory for a company to have an online presence. Therefore, the number of companies present in the digital commerce has been growing every year. With this growth it is essential to develop solutions that agglomerate potential suppliers, improving consumers’ online purchasing experiences. Thus, electronic marketplaces have assumed an increasing relevance, and more and more companies try to find effective strategies to monetize marketplaces and create more revenue opportunities from these platforms. This internship report, carried out at Fonte Online, had the central objective of discovering the main strategies for monetizing a marketplace. Therefore, it was done a literature review and used a case study research strategy. The case study chosen for the development of this research was Pingo Doce, a client of the marketplace Mercadão. This case study allowed the identification of the instruments used to create value for Mercadão and also to provide important recommendations in order to improve the monetization strategy adopted by the platform.

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Ruivo, Sérgio Manuel Pires. « Socialized : marketing de influência na web ». Master's thesis, 2015. http://hdl.handle.net/10362/18320.

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In recent years, the ability to influence someone in a large scale was limited to large corporations and organizations. With the advent of the web, we have been witnessing the democratization of the power of influence. Based on this new trend, we structured this work, with the objective of developing an innovative business plan in the online influence area, identifying the strategic aspects of marketing, technology, organization and finance to allow their evaluation and implementation. This project will be called Socialized. Socialized emerged to fill a need in the digital environment - provide access to power of influence. Socialized is an online marketplace that connects brands with influencers, to carry out digital campaigns in social networks. On one hand the influencers are looking to monetize and increase their recognition, and on the other hand, brands intend to enhance their online presence. The influence campaigns will be based initially on the definition of the target communities to then identify the most appropriate influencers, according to their area of interest, social network, shared content, ratings and prices. The revenue streams will come from services fees provided by influencers to brands and monthly fees paid by influencers for increased exposure on the platform. The geographical expansion strategy, for the next three years, aims to ensure the presence in the Portuguese, English and North American markets.

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Santos, Carlos André Galinha Jorge dos. « Access control system for the epidemic marketplace ». Master's thesis, 2013. http://hdl.handle.net/10451/10258.

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Tese de mestrado em Engenharia Informática, apresentada à Universidade de Lisboa, através da Faculdade de Ciências, 2013
A Epidemic Marketplace (EM) é uma plataforma de integração e partilha de dados epidemiológicos. As questões da privacidade constituem sempre um aspecto muito delicado nos repositórios de plataformas desta natureza, já que envolvem a partilha de dados sensíveis. Os utilizadores requerem que lhes seja assegurado o acesso aos seus dados de acordo com políticas de acesso bem definidas. Para suportar tal requisito, o modelo de controlo de acesso suportado pela EM é baseado em grupos (GBAC). Numa primeira versão da plataforma, os recursos apenas podiam ser partilhados com grupos estáticos, o que limitava a expressividade das especificações. Além disso, a plataforma tinha problemas de desempenho que derivavam de uma implementação inicial, não escalável, do sistema de controlo de acesso. Neste trabalho, apresentam-se as soluções desenvolvidas para aumento da escalabilidade da EM e fornecimento de mecanismos mais expressivos para a partilha de recursos através da especificação de grupos dinâmicos. Dada a popularidade das redes sociais, a utilização dos grupos dinâmicos foi estendida para possibilitar a sua integração com estas redes, permitindo que os utilizadores da EM criem grupos baseados em ligações das redes sociais. A EM foi desenvolvida no âmbito do projecto Europeu Epiwork, que teve como objectivos monitorar surtos epidemiológicos, guardar os dados recolhidos e utilizá-los em modelos matemáticos destinados a simular e a melhor entender a disseminação de doenças.
The Epidemic Marketplace (EM) is a platform for integrating and sharing epidemiological data. Privacy issues are always a delicate matter when users intend to store sensitive data in such repositories. The users require assurance that their data access will always be in compliance with defined policies. The access control model of the EM uses Group-Based Access Control (GBAC). However, in an initial version of the platform resources could only be shared with static groups, leading to a lack of expressiveness. In addition, the EM platform had performance limitations that derived from using a nonscalable access control system implementation which could only perform simple access control changes. This work reports how performance issues with the platform have been solved and its scalability improved. In addition, EM users have the possibility of sharing their resources with dynamic groups, which, being rule based, provide more expressive mechanisms to share data. Given the current popularity of Social Networks, dynamic groups have been integrated with Social Networks, enabling EM users to create groups based on Social connections, obtained from Social Networks. Such groups rely on user approval for granting EM access to Social Network data. The EM has been developed in part within the EU-funded Epiwork project, whose main concerns include monitoring epidemiological outbreaks, storing that data and feeding it to mathematical models for simulating and better understanding the dissemination of diseases.

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Azcue, Thomas Rodrigo Sande Lemos. « LANA business plan : e-marketplace for service providers ». Master's thesis, 2019. http://hdl.handle.net/10071/20034.

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In today's digital age there are new approaches and tools to address different social issues, and this market gap is not an exception. Currently, the process of matching supply and demand of these general services is cumbersome for both parties. Despite the existence of tools such as social media, there have been very rare cases of clear success, and no clear solution in the Portuguese market. After an initial and preliminary market analysis, a clear gap was identified between general service providers (e.g. electricians, plumbers, babysitters, house cleaning, etc.) and consumers of those services. Once this gap was identified, a thorough analysis of the situation was done and, from this analysis, the idea to develop a platform that helps link these two groups allowing them to easily access each other was born. The idea behind LANA is of an online platform (mobile app or website) where people can post the services they need provided and suppliers can cater to these needs. Therefore, the proposed project in LANA's Business Plan is an innovative business solution based on the observed market and behavioral trends. The increase in popularity of the sharing and gig economy is a clear opportunity and, aligned with the digital growth that is currently taking place, a differentiating offer can be launched onto the market. The project consists of the development of the marketing and operations components of the business. In the financial analysis, three different scenarios were evaluated in order to evaluate the possible levels of success. The developed model proves the economic viability of the project, indicating it is a project worthy of investment.
A atual época digital oferece cada vez mais abordagens e ferramentas para abordar questões sociais, e este caso não é exceção. Atualmente, o processo de satisfazer a procura e oferta destes serviços gerais é uma tarefa pesada para ambos os participantes. Apesar da existência de ferramentas como as redes sociais, são raros os casos bem-sucedidos e não existe nenhuma solução clara no mercado Português. Uma primeira análise do mercado conduziu à identificação de um hiato no que concerne ao acesso facilitado entre os prestadores de serviços (e.g. eletricistas, canalizadores, baby-sitters, serviços de limpeza, etc.) e os consumidores desses mesmos serviços. Uma vez identificada esta lacuna, foi desenvolvida uma análise aprofundada da situação em causa, da qual surgiu a ideia de desenvolver uma plataforma que ajude a unir as duas partes, diminuindo o espaço que as separa. A ideia de fundo da LANA é uma plataforma online (aplicação móvel ou website) onde as pessoas podem expor os serviços que precisam que sejam prestados e os prestadores podem satisfazer essas necessidades. Desta feita, o projeto proposto no plano de negócios da LANA é uma solução inovadora que tem como base as tendências de mercado e comportamentais observadas. O aumento da popularidade do conceito de economia partilhada é uma oportunidade evidente que, alinhada com o atual crescimento, torna esta uma oferta diferenciadora que pode ser lançada no mercado. O projeto consiste no desenvolvimento das componentes operacionais e de marketing do negócio. Na análise financeira, são detalhados três cenários distintos para que se possa observar os diferentes níveis de potencial sucesso. O modelo proposto comprova a viabilidade financeira do projeto, indicando assim que se trata de um projeto merecedor de investimento.

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Rouco, Monica Vila. « Conscious marketing plan for Artis Naturae online marketplace ». Master's thesis, 2021. http://hdl.handle.net/10362/123091.

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This project consists of developing a marketing plan for an online market place under the brand name of Artis Natura e that commercializes Spanish hand crafts and artisan products at a national and international level. The main objective of the marketing plan is to safeguard the future oft he artisan men and women behind these products, as well as their artistic and cultural contribution. Ensuring the financial sustainability of this online marketplace is necessary to support its social mission: preserving the intangible culture of artisans and hand crafts. For this purpose, recommendations are going to be made to Artis Natura e with the aim to engage younger generations(as consumers)into this market and industry, captivate older consumers towards purchasing artisan products online, increase awareness regarding the value of hand crafts and artisan products to society and increase the current level of sales. This study will first analyze the current context of the crafts and artisan industry in the Spanish market. Then, an evaluation of the social purpose of Artis Natura e will be done in order to design an adequate and adjusted marketing plan. The proposed marketing plan is done in the context of my masters Work Project and I will assume the hypothetic al role of being a consultant whileArtisNaturae1will have the hypothetical role of my client.

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Vardanega, L. « Lengthening cords and strengthening stakes : a case study in the provision of nurse education in a global context ». Thesis, 2006. http://hdl.handle.net/10453/37450.

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University of Technology, Sydney. Faculty of Education.
The development of educational programs in one culture for the delivery in another is not a new phenomenon. Practices associated with colonial and cultural imperialism have been documented in the literature. In recent decades, higher education programs in cross-cultural contexts have proliferated. As enrolments at universities in many western countries have increased and funding has been reduced, these universities have sought markets in other cultural contexts to provide them with a financial lifeline. This trend is consistent with the forces of globalisation and has not only economic implications but also cultural, social and political dimensions that need to be addressed. Universities in developing countries have often found it necessary to expand their educational options to respond to the evolving needs of their students. Partnerships with universities that offer their programs in the cross-cultural marketplace have attempted to satisfy these demands. This study investigates the experiences of academics who have participated in such a marketing relationship. They were employed by two universities, one in Australia and one in Hong Kong, involved in an agreement to provide post registration nursing courses in Hong Kong. A number of issues are explored in this study. These issues include the implications of developing and delivering education in a cross-cultural context specifically Hong Kong given the learning experiences of students from that culture. There are also important implications arising from the fact that nursing education has a history that has been shaped by the relationships nursing has had with other disciplines, particularly medicine. The study adopts a qualitative methodology and uses social critical theory to explore the experiences of the academics employed by these two universities. It is argued that their experiences have not been openly articulated. This has meant that educational programs have been marketed and delivered without input from those who are involved at the grass roots. Through revealing the reported experiences of the academics, this study aims to identify forces of dominance in the education and health systems that have kept nursing academics in a subordinate position. The thesis argues that these forces have prevented them from articulating the issues that impact on their work, including the quality of the educational programs that are delivered. The findings suggest that the nursing academics have been subjected to several forces that have subjugated them. These forces include the more powerful rhetoric advanced by management and the medical profession. In this cross-cultural context, the academics in Hong Kong have also been dominated by the Australian academics. This study identifies some of the points of resistance to the dominance and also strategies that nurse academics have adopted in becoming become agents of change within the field of nursing education. Implications of these findings for the future of cross- cultural education in nursing are also discussed.

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Baltazar, Gonçalo Alexandre Amaral. « Estratégia de crescimento da Worten : evolução para o marketplace ». Master's thesis, 2020. http://hdl.handle.net/10071/21752.

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Grande parte das empresas funciona com o objetivo de cumprir metas e preparar-se para o futuro. Contudo, para uma organização se manter competitiva e crescer num mercado inovador e exigente, é fundamental que esteja atenta às novas tendências e novidades que vão surgindo permanentemente. Com o aparecimento de novas tecnologias surgem novas possibilidades, na qual as empresas têm de agir para se adaptar a novas situações, de forma a continuarem competitivas. Desta forma, para uma empresa sobressair perante a concorrência, inovar é um fator fundamental na procura do sucesso. Porém, inovação não significa criar algo para despertar a atenção do mercado, pode simplesmente efetuar algumas alterações na forma como está a realizar o seu modelo de negócio. Portanto, recorrer a uma nova estratégia de crescimento, demonstra ser uma hipótese viável para responder às necessidades dos consumidores, mantendo a empresa com níveis elevados de desempenho. Com este projeto de mestrado, procura-se perceber se a Worten ao introduzir um marketplace, como nova plataforma digital que permite vender outros produtos, para além daqueles que já comercializava, tomou a decisão mais adequada para explorar novos mercados e alcançar novos clientes, diferenciando-se dos seus concorrentes. Para isso, realizou-se uma investigação baseada na área da estratégia e dos negócios digitais, mais propriamente, a transformação digital e ao mesmo tempo entender como todo o processo de implementação foi realizado, quais foram as motivações iniciais para isto acontecer, em que modelo a Worten se baseou, e se no fim trouxe os resultados esperados.
A large part of companies works with the objective to reach the goals and prepare for the future. However, for an organization to remain competitive and grow, in an innovative and demanding market, it is essential to be aware of new trends and innovations that appear constantly. With the emergence of new technologies, new opportunities arise, where companies must act to adapt to new situations, in order to remain competitive. Thus, for a company to stand out in the face of competition, innovating is a fundamental factor in the search for success. However, innovation does not mean creating something to attract market attention, it can simply make some changes in the way you are performing your business model. Therefore, looking for a new growth strategy, proves to be a good choice, to respond to consumer needs, maintaining the company with high levels of performance. With this investigation, we try to understand if Worten, by introducing a marketplace, as the new digital platform, which allows the sale of other products, in addition to those it traditionally sold, made the most correct decision, to explore new markets and achieve new customers, differentiating themselves from their competitors. For this purpose, the study was based on strategies and digital business, more properly digital transformation and at the same time, how the entire implementation process was carried out, what were the initial motivations for this to happen, in what model Worten based it, and if in the end it brought the expected results.

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Ventura, Nuno Miguel da Silva. « Search Engine Optimization e o Marketplace : caso de estudo da FNAC ». Master's thesis, 2019. http://hdl.handle.net/10400.26/30192.

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As marcas, hoje em dia, estão cada vez mais a apostar no comércio online. Mas para isso é preciso estarem cientes de como marcar uma boa presença através deste meio e de que forma pretendem chegar aos seus consumidores, uma vez que são eles o grande foco das marcas e são eles que ditam o sucesso ou o fracasso de uma marca no mercado. O presente relatório descreve o trabalho desenvolvido durante o período de estágio, realizado na FNAC. Para além da introdução, será também apresentada uma primeira parte com o enquadramento, motivação e relevância do tema e, por fim, os objetivos. Para enquadrar o tema do projeto de estágio, a segunda parte consistirá na fundamentação teórica, onde se apresentarão algumas estratégias de marketing digital contactadas durante a realização do estágio. O relatório termina com a reflexão final, onde se salienta o facto desta experiência de estágio proporcionar a aquisição de competências e permitir o desenvolvimento de conhecimentos.
Brands, nowadays, are increasingly focusing on online commerce. But for this we need to be aware of how to mark a good presence through this medium and how they intend to reach their consumers, since they are the major focus of the brand and it is they who dictate the success or failure of a brand in Marketplace. This report describes the work carried out during the probationary period, held at FNAC. In addition to the introduction, a first part will also be presented with the framework, motivation and relevance of the theme and, finally, the objectives. To frame the theme of the internship project, the second part will consist of the theoretical foundation, where some digital marketing strategies will be presented and contacted during the internship. The report concludes with the final reflection, highlighting the fact that this internship experience provides the acquisition of skills and allows the development of knowledge.

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Thèses sur le sujet « SOCIAL MARKETPLACE »

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