Thèses sur le sujet « Sharing economy. Collaborative economy. Uber »
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1
Zilianti, Marta. « Sharing/collaborative economy : confini giuridici e prospettive di regolazione : il caso Uber ». Doctoral thesis, Luiss Guido Carli, 2020. http://hdl.handle.net/11385/203219.
Texte intégralRésumé :
Sharing economy e collaborative economy: uno sguardo d’insieme a una nuova frontiera giuridica. La regolazione della sharing economy e il caso Uber: trasporto pubblico non di linea e criticità connesse. Ancora sul caso uber: possibili rimedi e soluzioni all’attuale impasse
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Dariol, Arianna <1991>. « Economia Digitale : evoluzione, sharing economy e caso Uber ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12472.
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La tesi si occupa di analizzare il fenomeno della economia digitale, dalla sua nascita al corrente sviluppo, soffermandosi in ogni sua ramificazione e valutando il rapporto intercorrente tra essa e il sistema giuridico italiano ed europeo, sottolineando le eventuali problematiche relative alla definizione laboristica degli utenti che vi fanno parte. L'elaborato si sofferma in particolare sulla sharing economy e sul caso più emblematico, quello della società Uber, anche in questo caso verificando le evenutali implicazioni in campo giuridico ed economico della medesima.
3
Gruszka, Katarzyna. « Framing the Collaborative Economy ». WU Vienna University of Economics and Business, 2016. http://epub.wu.ac.at/4911/1/EcolEcon_WorkingPaper_2016%2D11.pdf.
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Within the context of multiple crises and change, a range of practices discussed under the umbrella term of collaborative (or sharing) economy have been gaining considerable attention. Supporters build an idealistic vision of collaborative societies. Critics have been stripping the concept of its visionary potential, questioning its revolutionary nature. In the study, these debates are brought down to the local level in search for common perceptions among the co-creators of the concept in Vienna, Austria. Towards this aim a Q study is conducted, i.e. a mixed method enabling analyses of subjective perceptions on socially contested topics. Four voices are identified: True Believers, Market Optimists, Dedicated Critics, and Healthy Sceptics, each bringing their values, visions, and practical goals characteristic of different understanding of the collaborative economy. The study questions the need for building a globally-applicable definition of the concept, calls for more context-sensitivity, and the need for further exploratory approaches. (author's abstract)Series: Ecological Economic Papers
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Gruszka, Katarzyna. « Framing the collaborative economy - Voices of contestation ». Elsevier, 2017. http://dx.doi.org/10.1016/j.eist.2016.09.002.
Texte intégralRésumé :
Within the context of multiple crises and change, a range of practices discussed under the umbrella term of collaborative (or sharing) economy have been gaining considerable attention. Supporters build an idealistic vision of collaborative societies. Critics have been stripping the concept of its visionary potential, questioning its revolutionary nature. In the study, these debates are brought down to the local level in search for common perceptions among the co-creators of the concept in Vienna, Austria. Towards this aim a Q study is conducted, i.e. a mixed method enabling analyses of subjective perceptions on socially contested topics. Four framings are identified: Visionary Supporters, Market Optimists, Visionary Critics, and Skeptics, each bringing their values, visions, and practical goals characteristic of different understanding of the collaborative economy. The study questions the need for building a globally-applicable definition of the concept, calls for more context-sensitivity, exploratory studies, and city-level multi-stakeholder dialogues.
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Johansson, Jacob, Oscar Folkesson et Jacob Henningsson. « Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy ». Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39695.
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Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. The purpose of a company’s marketing activities is to influence the perception and attitude towards the brand and stimulate consumers’ purchasing behavior by establish the brand image in consumers’ mind. The peer-to-beer based structure of sharing goods and services in the sharing economy consequently means less involvement from the focal company and presents the challenge of influencing the customers’ perception of the brand. Purpose: Page and Lepkowska-White (2002) developed the ‘Web Equity Framework’ which illustrates factors affecting brand equity in an online environment. By using this framework as a foundation for interviews, the purpose of this study is to understand how brand image is built and uncover factors that affects brand image in the sharing economy. Method: This is a qualitative study using an abductive approach. Seven in-depth interviews have been held with sharing economy companies in Sweden to collect data and gain an understanding in the field of study. Conclusion: The findings of this study show five factors that affect brand image in the sharing economy. The factors in Page and Lepkowska-White’s (2002) framework have been found to affect brand image also in the sharing economy, to different extent. However, two of them have been renamed to more appropriately fit the field of study and one additional factor has been identified, namely Peer trust, which has been illustrated in a revised model. Since trust between consumers becomes more apparent in the sharing economy, this is also one of the factors that impact the way consumers perceive the brand.
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Asplund, Erik, Philip Björefeldt et Pontus Rådberg. « Sharing Economy : Funding and Motivational Factors across Industries ». Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35849.
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Purpose - The purpose of this paper is to investigate the motivational factors for participation in collaborative consumption across industries and if specific factors attracts funding. This will be done as an attempt to extend current research within sharing economy regarding what factors to consider when attracting funding. Method and Methodology - Utilizing a deductive approach, the research questions connect motivational factors for participation with funding of industries within the sharing economy. Secondary data containing 776 funding rounds were analysed through univariate and bivariate analyses and linked to 40 935 observations of motivational factors for participation. Findings - The findings entail how some motivational factors for participation in the sharing economy can be applicable to all investigated industries, while others are industry specific. The study thus suggest that the sharing economy cannot be viewed as one coherent industry and motivational factors should not be cross-sector generalized. Contribution - The study contributes with a theoretical implication in the way it bridges the existing gap by dividing the sharing economy into different industries and connect the specific motivational factors underlying the possibility to attract funding. Furthermore, a practical implication suggests that companies can use these findings as a guideline to attract consumers and ultimately funding.
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Erving, Ellyn E. « The Sharing Economy : Exploring the Intersection of Collaborative Consumption and Capitalism ». Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/409.
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This thesis explores how the sharing economy in America combines Collaborative Consumption ideas and social values with capitalist business models to make a profit. I discuss definitions of terms associated with the sharing economy, economic anthropological theories and case studies, as well as company and consumer motivations in sharing economy companies.
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Cowley, Olivia. « The Rise of Uber : Economic Effects of Ride Sharing Services on Taxis and the Implications for the Sharing Economy ». Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/cmc_theses/1455.
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New companies with business models based on technology-enabled sharing have emerged as the hot topic in technology in recent years. Uber, the sharing-economy’s poster-child, is now the world’s most valuable start-up by far. Lyft, its younger competitor, is seeing year over year growth in the hundreds of percentage points. This growth is coming at the cost of the incumbent taxi industry, and this is what this study sets out to examine. What is the effect of Uber, Lyft, and other ride-sharing services on the taxi industry? My study reveals that there has been an extremely negative effect on taxicabs, and that there are only a few last strands of hope for ways taxis can compete. Based on my study and learning, in final I forecast the ways that the firms in this space can continue to grow and dominate the ride-sharing market, and beyond.
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Jin, Jessica. « Caring About Sharing : Regulating Uber and Airbnb in California ». Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1333.
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New innovation often forces The rise of the sharing economy has created a host of regulatory challenges for both agencies and legislators. Specifically, the ride-sharing and short-term rental industries have faced significant challenges from incumbent industries, lawmakers, and the public. Evaluating the respective policy development of these industries and the strategies of the industry leaders provide a useful lens of analysis.
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Štěrbová, Denisa. « The sharing economy in Brazil : the case of gastronomy ». Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-194102.
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After years of boom, Brazil will experience a recession this year. There was a significant imbalance in recent years from a budgetary point of view, inflation and foreign exchange. Protectionist Brazilian policy don't support foreign trade. Therefore consumers in the current recessive market environment are more willing to work with so-called collaborative consumption, even though Brazil is a country with one of the highest crime rate and the level of trust of consumers is lower than in other countries. Sharing economy pioneer offering short-term accommodation Airbnb used FIFA World Cup to bring sharing economy to Brazil and before the Olympic Games in Rio de Janeiro the company is booming. The collaborative economy projects spread the values and culture of sharing and collaboration in other Brazilian cities. At the same time worldwide service, Uber (mobile-app-based transportation network) was banned from the country. This Master's thesis aims to analyze the cultural and legal environment in the frame of sharing economy in Brazil, in the field of gastronomy. Could the concept of home restaurants, so called "meal sharing", which is currently spreading in developed countries, work in Brazil?
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Bazzi, Naji, et Christine Opie. « The sharing economy and Web 2.0 : a consumer perspective ». Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122659.
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The concept of the sharing economy has gained increased attention among academicresearch and practitioners alike. The sharing economy presents a shift from the traditionalcommerce way of business to a more collaborative sharing of resources. Companies suchas Uber, Airbnb and TaskRabbit have contributed to the raising popularity of sharingservices, by providing consumers with a platform to engage in peer-to-peer sharing. Inaddition, Web 2.0 has proven to be an essential factor in the rigorous growth of the sharingeconomy among consumers, by connecting them and enabling consumer engagement.Despite academic researchers devoting more attention to the sharing economy, there hasbeen a lack of research addressing specific influences that Web 2.0 has on the consumerin the sharing economy. In order to fill this gap, this research seeks to gain a deeper understanding of the consumerperspective by providing valuable insights into how Web 2.0 affects consumer behaviorwithin the sharing economy. Therefore, this research first aims to identify the aspects thatdrive consumers to consider the sharing economy as an alternative to traditional options.Following this, the research intends to uncover how both companies and peer consumersin the sharing economy attempt to influence potential consumers’ consideration of asharing option. Finally, it is equally important to highlight how participation and Web 2.0affects the outcomes. To fulfill this purpose, a qualitative study has been conducted among users of the sharingeconomy. The sample group for the semi-structured interviews was selected based ontheir shared characteristic of belonging to Generation Y and having used a sharing optionin the past. In order to add a degree of credibility to our findings, a product manager fromthe sharing economy shared comments and insights in regards to the data gathered duringthe interviews. Several themes were derived from the gathered data through the analysis and discussionin regards to the drivers, influencing factors and outcomes of the participation in thesharing economy. In terms of the drivers, the first theme is financial considerations, whoseimportance is dependent on the nature of the sharing option. The second theme is the needfor experience, which includes authentic and local experiences. Finally, the theme ofsecurity considerations is concerned with the perception of risk of participation in thesharing economy. Within the company influencing factors, the first theme of onlinemarketing is subjected to factors such as presentation and delivery which affect thecredibility of these activities. Meanwhile, the second theme of consumer referral systemsenjoys more credibility due to the overwhelming involvement of peers. On the other hand,influences by other consumers show the importance of trust in peers through eWOM,including reviews and recommendations, as part of the identified receiving consumerengagement theme. The final influencing factors are part of the third-party theme, whichincludes the importance of online news and pop culture as a source of awareness. Lastly,the identified themes in terms of outcomes after participating in the sharing economyrevolve around the change in concerns regarding risk and uncertainty, which affect thedegree of online trust. Finally, the creating consumer engagement theme shows that thequality of the sharing experience motivates the consideration to engage in eWOM and inturn become an advocate for sharing options.
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Stenseth, Viggo. « Mitigating Barriers of Sharing Economy with HCI Design Strategies ». Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-196688.
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There is a growing economy of services that leverage networked solutions to enable peers to rent, re-sell, lend, trade or share assets among each other. We see a few widely successful examples of this, but there are many more that are not taking off. This thesis aims to identify barriers that hinder transactions from taking place in the sharing economy. The technological nature of these services allows HCI design to be a tool to mitigate these barriers. The literature review, a set of interviews and a workshop form data for the formation and analysis of the barriers. By categorizing the services as sharing, collaborative or on-demand economy services the barriers and the different motivations for using the services are explored. The associated values with the motivations for using the different service types are considered in a novel strategy to mitigate hard to reach barriers. The results from this thesis will be material for the proposed implementation of a local marketplace for sharing economy services. This implementation will be done in a proposed VINNOVA supported project in Stockholm, Sweden. The knowledge about the barriers and the strategies to mitigate them will hopefully be of value to other developments in the sharing economy. By designing with the barriers in mind the user experience will hopefully improve and lead to more transactions taking place.Det finns en växande ekonomi av tjänster som utnyttjar nätverkslösningar som vill möjliggöra det för användare att hyra, återsälja, låna eller dela tillgångar mellan sig. Vi kan idag se ett fåtal väldigt framgångsrika exempel på detta, men det finns många fler som inte lyckas etablera sig. Denna avhandling fokuserar på att identifiera barriärer som hindrar transaktioner att ske inom delande-ekonomin. Den teknologiska kopplingen hos dessa tjänster tillåter MDI-design att vara ett viktigt verktyg för att motverka barriärerna. Litteraturstudien, ett antal intervjuer och en workshop ligger till grund för data till definierandet och analysen av dessa barriärer. Genom att kategorisera tjänster som delande-, kollaborativa- eller on-demand-ekonomitjänster kan motivation för användande och dess barriärer utforskas. Värden som kan associeras till motivationen för användandet av de olika tjänsterna används i en ny typ av strategi för att motverka de annars svårtillgängliga barriärerna. Resultatet från denna avhandling blir underlag för en implementation av en lokal marknadsplats för delande-ekonomitjänster. Denna implementation är en del i ett föreslaget projekt med stöd från VINNOVA i Stockholm, Sverige. Kunskap om barriärerna och strategier för att övervinna dom kan förhoppningsvis vara till värde för andra utvecklingsområden inom delande-ekonomi. Genom att designa med barriärerna i åtanke kan användarupplevelsen förbättras och leda till att fler transaktioner äger rum.
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Fenzel, Mark. « The Business Model Concept and the Sharing Economy : An Overview ». Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76717.
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The aim of this article is to give an overview of the business model concept and theories focussing on the sharing economy. Selected concepts and studies are presented, and its application, usefulness and limitations are discussed. The concepts and models that are presented in more detail build the foundation for the realisation of a digital business plan. The plan was part of the overall examination for the course ‘Digital Business Development’ at Linnæus University. The theories and studies concerning business models are being traced back to 1975. With the advent of the Internet mid-1990s the academic community picked up on the business model concept and an increasing number of articles, publications and studies were published. Although the huge interest in the concept, there is still no common theoretical foundation and established researchers such as Michael E. Porter even argue that the business model doesn’t help a company to develop or to assess competitive advantage instead it only helps to understand basic questions. Airbnb and Uber have been the companies mostly cited when articles were written about the ‘sharing economy’. The research field of the sharing economy is rather new and most of the theoretical foundation is rooted in the concept of ownership. Recently, researchers have begun to investigate frameworks around the sharing economy i.e. understanding the determinants of a successful sharing model from a marketing and technological perspective. The literature related to the sharing economy is still in its formation phase. The theory must reach a higher level of generalizability and move away from pure descriptions of ‘successful companies in the sharing economy’. Most studies have focused on identifying motivational factors for consumers and companies to participate in the sharing economy. In conclusion, both concepts have its strengths and weaknesses, but they provide useful insights for analyzing current situations and developing potential strategic directions.
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Lindroos, Josefine, et Sofie Ohlsén. « Is sharing caring ? : En studie om Collaborative Economy's effekter på en hållbar turism ». Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-48980.
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Denna studie syftar till att studera i vilken utsträckning Collaborative Economy kan vara en mer hållbar form av turism. Fenomenet har skapat ett personligt intresse av nyfikenhet då Collaborative Economy i skrivande stund är ett väl omtalat och diskuterat ämne. Samtidigt upplevs det att tidigare studier inte har identifierat fenomenets effekter på en hållbar turism. För att uppfylla studiens syfte har ett kvalitativt tillvägagångsätt tillämpats. Det empiriskt insamlade materialet har baserats på kvalitativa intervjuer av uthyrare, middagsvärdar, deltagare och användare av Airbnb och EatWith. Vidare har det empiriskt insamlade materialet fastställt fyra stycken kategorier som utgör Airbnb´s och EatWith´s erfarenheter och uppfattningar: Mer pengar i plånboken, gästfrihet, kulturkram och reslust. Studien visade att Airbnb och EatWith utgör en fördelaktig resform. Det är turister som söker sig bortom det standardiserade utbudet och skapar en interaktion med lokalbefolkningen. Det är även en turist som använder befintligt lediga resurser under sin resa samt bidrar till lokala företag på destinationen. Studien fastställer dock att Airbnb och EatWith trots en bättre resform inte aktivt arbetar för en hållbar turismutveckling. För att uppnå en hållbar turism krävs det att ekonomiska, sociala och miljömässiga perspektiv samtliga är genomtänkta och välarbetade, och det är något studien visat Airbnb och EatWith inte åstadkommit. Studien drar därför slutsatsen att Airbnb och EatWith, företag verksamma inom Collaborative Economy i turism, inte aktivt och medvetet arbetar för en hållbar turism.
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Koutníková, Martina. « Marketingové aktivity společnosti Uber ». Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359755.
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This Master´s Thesis focuses on the sharing economy and more importantly, on one of the main pioneers of this phenomenon, which is Uber. Uber is presented as a typical example when describing possibilities and problems connected with the sharing economy. The thesis is divided into two main parts - the theoretical part and the practical part. The theoretical part deals with theoretical terms that are essential for a better understanding of the second, practical, part. It involves a complex description of the term sharing economy and its main driving force - Millennials (Generation Y). Furthermore, there are described terms such as marketing environmental analysis and marketing mix analysis, which are put into practice and presented on Uber in the latter part of this thesis. This thesis focuses on marketing activities of Uber in the Czech Republic and that also includes a questionnaire survey. The main goal of this thesis is to describe current marketing activities of Uber in the Czech Republic, to present findings about brand awareness of Uber in the Czech Republic and its customer satisfaction and consequently, to make recommendations on possible marketing activities, that could help Uber in the Czech Republic to meet its objectives and/or unfold its potential. The partial objective of this thesis is to put together a complex set of characteristics of the sharing economy.
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Lidström, Calle. « EU VAT and the sharing economy : The relationship between the concept of "taxable person" and Airbnb and Uber ». Thesis, Uppsala universitet, Juridiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-423186.
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Wang, Yun. « The factors of consumer behavior and the sharing economy : A quantitative study ». Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77239.
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Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. Conclusion: the finding from the study demonstrates that all of the adopted variables (psychological, personal, social and culture) had a close link and impact on the B2C business based on a shared economy. the findings indicated that with the exception of the ‘social’ variable, the others had a considerable impacts on the business strategy, despite the existing variability. The research shows that most of the elements of the consumer behavior affect both B2C and C2C.The applicability of the model is essential to the multinational firms.
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Hall, Oskar, et Daniel Royles. « UberPOP-Vehicles of uncertainty : - An exploratory study on consumers´perceived risk in the saring economy ». Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-347001.
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The sharing economy is a topic that is discussed continuously in the media as it continues to grow and large corporations continue to flourish. This disruptive technology in coalition with regulatory question marks has allowed sharing economy companies to change the business landscape in a number of industries in a short amount of time. However, there has been little investigation into how consumers perceive risk when using sharing economy companies in comparison to their traditional counterpart. This thesis looks at both the dimensions of perceived risk in addition to the antecedents of perceived risk in order to establish what makes a consumer perceive something as ‘risky’. A qualitative study was carried out through semi-structured interviews with drivers at UberPOP and Taxi Stockholm, as well as with passengers that have travelled with both companies. From our analysis we conclude that consumers perceived risks as higher in traditional companies in comparison to sharing economy companies.
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Knight, Andrew Marshall. « The Implications of The Sharing Economy for Public Relations Theory and Practice : A Thematic Analysis of Airbnb, Uber and TaskRabbit ». Thesis, Virginia Tech, 2021. http://hdl.handle.net/10919/103883.
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This thesis presents a public relations perspective of the sharing economy by exploring how three prominent sharing economy companies, Airbnb, Uber and TaskRabbit, communicate to form a relationship with key stakeholders, including customers and service providers. Employing a qualitative, thematic analysis, this study analyzed each company's website communication and found the relationship qualities of social trust, safety and support to be prominent elements of relationships communicated by each company. Serving as one of the only public relations studies to address the sharing economy, this thesis extends relationship management theory's application to a new socioeconomic movement and situates current sharing economy research in a new context of public relations. This study provides important communication insights for organizations in the sharing economy that rely on strong organization-public relationships in order to be successful, and it unites public relations and sharing economy research.Master of Arts
This thesis provides the academic discipline of public relations with a new context for understanding the way organizations communicate relationships with the general public and their customers or independent workers (gig workers) in a new environment called the sharing economy. The sharing economy has dramatically altered the way people consume products and services, as it allows people to temporarily share goods and services with strangers through an online platform. The study analyzes three prominent sharing economy companies, Airbnb, Uber and TaskRabbit, using a qualitative method to explore this new, peer-to-peer business model. Through analyzing each company's website communication, the study revealed that companies in the sharing economy communicate the relationship qualities of social trust, safety and support with the public.
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Palmér, Gustaf. « Why do regulatory practices towards Uber diverge in the globalized economy ? : Comparing regulatory responses and attitudes towards Uber in the U.S. and Sweden ». Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-323232.
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Khreiche, Mario. « Milieus in the Gig Economy ». Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/86205.
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The present project provides a survey of contemporary work relations in the context of the so-called gig economy (also known as the sharing, collaborative, platform, and on-demand economy). Against the background of recent concerns over automation replacing work at a large scale, the project argues instead that the displacement of work warrants more critical attention. The project examines how the gig economy presents their services as automating technologies while downplaying the ways that workers' employment, not to mention lives, are made increasingly precarious by these alleged improvements. Specifically, the project surveys three gig-economies, the ride-hailing service Uber, the home-sharing service Airbnb, and the online labor marketplace Amazon Mechanical Turk (AMT). Methodologically, the project employs an interdisciplinary approach, integrating insights from political economy, critical theory, discourse analysis, and ethnographic research. A qualitative assessment of the respective work environments shifts a relatively apolitical discourse on the future of work not only toward a more pronounced critique of the gig economy, but also toward a renewed discussion on the kinds of jobs that earn the labels of freelance and entrepreneurship. Professionals and scholars concerned with the future of work stand to benefit from the findings of the research, particularly as it challenges some commonplace assumptions in the discourse of what has been termed postcapitalism.Ph. D.
The present project provides a survey of contemporary work relations in the context of the so-called gig economy (also known as the sharing, collaborative, platform, and ondemand economy). Against the background of recent concerns over automation replacing work at a large scale, the project argues instead that the displacement of work warrants more critical attention. The project examines how the gig economy presents their services as automating technologies while downplaying the ways that workers’ employment, not to mention lives, are made increasingly precarious by these alleged improvements. Specifically, the project surveys three gig economies, the ride-hailing service Uber, the home-sharing service Airbnb, and the online labor marketplace Amazon Mechanical Turk (AMT). Methodologically, the project employs an interdisciplinary approach, integrating insights from political economy, critical theory, discourse analysis, and ethnographic research. A qualitative assessment of the respective work environments shifts a relatively apolitical discourse on the future of work not only toward a more pronounced critique of the gig economy, but also toward a renewed discussion on the kinds of jobs that earn the labels of freelance and entrepreneurship. Professionals and scholars concerned with the future of work stand to benefit from the findings of the research, particularly as it challenges some commonplace assumptions in the discourse of what has been termed postcapitalism.
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Roszak, Julie, et Florine Marechal. « The Importance of Environmental Sustainability in the Decision to Participate in the Sharing Economy ». Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137425.
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Global warming, increasing greenhouse gases emissions, global pollution, exhaustion of natural resources... Those are all consequences of human activities on the environment. Today's world is facing major environmental challenges and sustainability has become a burning topic during the last decades. In our consumption-focused society, the concept of the sharing economy has emerged as an alternative to existing consumption patterns. Advocating the "use rather than own" principle, this concept has a true potential in terms of changing the way we consume and produce to lead to more sustainable behaviors. Current literature has investigated the motivations influencing the decision to participate in the sharing economy. Three main motivations have been highlighted: economic, social and environmental. Indeed, the sharing economy offers the possibility to save or make money, strengthen social ties and reduce one's ecological impact. Even though the environmental aspect plays a part in the decision-making process, it is unclear whether it is a determining factor or only a secondary concern. Thus, our study aims at developing an in-depth understanding of the motivations that drive people's participation in the sharing economy and the role of environmental sustainability. To fulfill that purpose, we have formulated the following research question: How important is environmental sustainability among the motivations to participate in the peer-to-peer sharing economy? To answer our research question, we conducted a qualitative study. We interviewed six French users of the collaborative carpooling platform Blablacar. Questions about the sharing economy in general and use of this specific platform were asked. These interviews allowed us to understand users' perceptions and attitudes towards the sharing economy and to make the connection with the environmental motivation. Our findings reveal that the environmental motivation exists and is part of the decision- making process. We could note a behavior change as the willingness to use collaborative platforms in the future is increasing. At the same time, a growing environmental consciousness has been expressed. However, the economic motivation still strongly prevails over the environmental and social motivations to engage in sharing activities. This observation leads us to conclude about the uncertain future of the sharing economy as a more sustainable consumption pattern.
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Campbell, Ava, et Heidi Thornton. « Phoenix rising : A study of the challenges sharing economy companies face when internationalizing ». Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54543.
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International business strategy is a widely investigated topic, with a plethora of related research. Aspects such as the internationalization process and the challenges faced when entering a foreign market have been widely examined, with the majority of existing literature linked to multinational corporations and companies of a traditional nature. However, there is a lack of research based on companies operating within the sharing economy. This is in contrast to the attention that has been given to the study of small entrepreneurial firms, such as international new ventures and born globals. Hence making the sharing economy a valuable area of investigation in terms of internationalization. With more and more companies breaking away from the traditional norms of operation, this modern approach to business requires a deeper understanding. Due to the very nature of the sharing economy, companies are highly likely to internationalize and do so from an early stage, and knowledge of the challenges related to the process is therefore vital. Such recognition provided the motivation for this study, in the belief that it will provide valuable knowledge to companies, as well as contribute to the existing body of literature. This study sets out to fill this knowledge gap by exploring the challenges faced by sharing economy companies when internationalizing. Furthermore, the study seeks to examine the effects such challenges have on the company and how they can be overcome. Research was carried out through a qualitative case study of six companies, out of which; four have already internationalized and two are yet to internationalize. Semi-structured interviews were conducted with the founders and senior managers, with questions relating to both internal and external challenges. The challenges were examined and their impact on the internationalization process explained. The researchers conclude that both internal and external challenges impacted the internationalization process, and that many challenges were somewhat interconnected. From the challenges identified, the following were considered critical: networks, business model, funding and leadership decision-making. Overcoming such challenges can lessen the effects of other challenges and make the internationalization process more successful.
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BERNARDI, MONICA. « Sharing Cities. Governance Models and Collaborative Practices in the Urban Contexts ». Doctoral thesis, Università degli Studi di Milano-Bicocca, 2015. http://hdl.handle.net/10281/96087.
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The dissertation describes and investigates the collaborative practices and the governance model adopted by cities that choose the sharing and collaborative economy as frontier of experimentation to try to solve some of the main urban challenges in economic, environmental and social terms. The widespread dissemination of ICTs, among the other effects, is generating solutions more open, transparent and participatory, based on sharing and collaboration and voted to savings, money redistribution and socialization. More and more cities are wondering about the potential of the emerging new service models, reflecting on their organizational and cultural weight and on how to integrate them into existing regulatory frameworks without limit or stifle their development.
The work starts from an in-depth analysis of the concept of sharing economy, given its innovative nature that makes difficult to find a clearly, established and shared definition. The research highlights its benefits, potentialities, weaknesses and limits trying to offer a better understanding of the phenomenon and an overview of its intrinsic features, what, who and how to share in the city. The second part is dedicated to the analysis of the city context that is better able to embrace this type of alternative economy. The focus is on the smart and slow nature of the so-called sharing cities, on its governance model and on the role of the public administrations, extensively discussed. The third part presents two cases of cities that in a well-shaped way are supporting sharing economy services and platforms and are promoting themselves as sharing cities: Milan in Italy and Seoul in South Korea. These cities adopted two different approaches: in Milan the reflection has emerged spontaneously from the bottom and has found in the public administration an attentive listener and a strong supporter; in Seoul the initial push came from the Mayor and his administration, that launched a wave of innovation that is generating a real ecosystem of sharing. Even if the city are different for culture, features and dimensions, the same rhetoric, labels, epistemic communities and strategies can be detected.
The research was conducted adopting specific methodological tools: the analysis of the institutional and scientific materials and of other sources on the topic; the adoption of the participant observation’s approach in the study contexts; the administration of a questionnaire and the tool of the semi-structure interview to the key players of ‘Milan Sharing City’ and ‘Sharing City Seoul’. All these elements allowed retracing the origin of the process, its general framework, current outcomes and future possibilities.
The dissertation aims to reconstruct the phenomenon in its constituent factors, given its recent insurgence, the momentum that is gaining and the lack of a mature scientific reflection on the topic. The ICTs penetration, the civil society engagement, the openness of the government, together with the emphasis on social innovation and the growing attention for the social economy, seem to be key ingredients to build a collaborative and sharing city. Local solutions adopted in the two cases study show the importance of the above ingredients and the absence of a “one-fit-all” solution. Instead, it is possible to build customized solutions, starting from the key ingredients, because the phenomenon allows to renegotiate with the local communities alternative governance practices more suitable for the context, and overcome established practices but less efficient.
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Eriksson, Enqvist Minja-Isabelle. « Quality Management in the Service Industry : A comparative study between sharing economy companies and traditional companies ». Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255223.
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The biggest barrier for expansion and adoption in the field of sharing economy is risk and fear regarding safety. This new company form has resulted in higher competition in the service industry, resulting in increased focus on high quality. Since sharing economy is a new phenomenon a comparison with traditional companies has been made in order to see how the different forms of companies work with quality management. The purpose of this thesis is to investigate how sharing economy companies within ridesharing and on demand rides, compared to traditional taxi companies, work with quality management. The thesis answers three subordinate questions: 1) How do companies work with quality assurance during the recruitment process? 2) How do companies work with continuous quality control and evaluation? 3) Is there a difference between the investigated industries within sharing economy and traditional taxi companies? Based on theories from management control and service quality management a theoretical framework was designed which provides guidance as to how researchers and managers can work with quality management in the service industry. A qualitative study was further performed through semi-structured interviews, where the gathered empirical material was presented through the theoretical framework. One conclusion that can be made in this thesis is that sharing economy companies have automated their services, as well as big parts of their quality management. Traditional companies seem to move more towards automating their services, as well as some parts of their quality control, but many parts are still handled manually. Another conclusion is that both types of companies have differences that lie in the nature of being a traditional company versus being a sharing economy company, and at the same time they have some fundamental similarities.
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Heikinaho, Alexander, et Fredilyn Villarin. « Uber or Heetch : A comparative study on desirability and usability between ride-sourcing applications ». Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231318.
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Ride-sourcing is a digital transportation service that has seen a considerable growth in the last half decade especially in the biggest cities around the world. More and more digital platforms for ride-sourcing has emerged since its inception. This study compares the two ride-sourcing applications available in Stockholm— Uber and Heetch, using a combined method of measuring desirability and usability to analyze which factors influence a user’s choice of app. The results showed Uber to have better desirability and usability, and 14 out of the 16 participants chose Uber as their preferred ride-sourcing app.Samåkningstjänster är en digital transporttjänst som har haft en betydande tillväxt under det senaste halvdecenniet och allt fler digitala plattformar för samåkningstjänster har tillkommit sedan dess uppkomst, särskilt i de största städerna runt om i världen. Denna studie jämför två samåkningstjänster tillgängliga i Stockholm: Uber och Heetch, med en kombinerad metod genom att undersöka önskvärda aspekter och användbarhet för analys av användarnas val av applikation. Resultatet visade att Uber hade bättre önskvärda aspekter och användbarhet, och 14 av 16 deltagande valde Uber som sin föredragna applikation
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Chen, Yifan, et Wolfram Salmanian. « User Acceptance in the Sharing Economy : An explanatory study of Transportation Network Companies in China based on UTAUT2 ». Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38100.
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For many years, research on user acceptance of different technologies has been one of the most important topics within the field of information systems. In markets with the sheer size and uniqueness of the Chinese mobile economy fostered rapid development of sharing economy firms. Transportation Network Companies (TNC) can be regarded as a context of the sharing economy that focuses on personal transportation. Intrigued by the immense success of TNC and notorious competition between TNC companies Uber and DiDi in China, we study why users are susceptible to TNC. In this study, user acceptance is defined as intention to use TNC and the actual use of TNC. This study aims to examine what factors affect user acceptance of TNC in China and to what extent. By this, the thesis aims to provide TNC with adequate recommendations for success. The state of the art user acceptance model UTAUT2 has been used in this research with an explanatory purpose and a deductive approach. The UTAUT2 model consists of factors related to user acceptance, such as Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value and Habit. These factors were individually tested with Simple Linear Regression to determine their influence on user acceptance. These calculations were executed upon quantitative data from an electronically distributed survey. Upon analysis of the findings, research and practical implications are provided such as managerial recommendations for how TNC can raise user acceptance and increase market share.
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Edwards, Mickey. « Ridehail Use by the Disadvantaged : Evidence from Austin, Texas ». University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1595847920884272.
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Fellenius, Anton, Dorje Worpa et Philipp Swegmark. « Trust Building in the Sharing Economy : How Companies Build Trust between Peers and towards the Platform ». Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39782.
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Purpose With trust being an essential component in the sharing economy, this paper aims to understand how trust is established in practice and which relationships between consumer, supplier and platform specific tools and processes serve. Problem Previous research has acknowledged the importance of trust but solely investigated single trust-building tools. Instead of presenting a trust construct composed of mechanisms describing their interplay between the three parties involved in the sharing economy, previous scholars have focused their research on the specificities of single tools and processes. With the sharing economy as a recent phenomenon, companies have an interest in investigating the implementation of different mechanisms and their effectiveness. Method and Methodology This paper adopts a qualitative research approach in which content analysis was applied to group tools and processes and link them to one of the six trust streams between consumer, supplier and the platform. Moreover, the research deductively builds on existing literature by using present theory as a foundation and inductively analyses findings based on collected data. Findings The findings of this paper reveal a broad spectrum of different trust-building tools and processes. Linking these to one of the specific relationship between the three parties in the sharing economy, this paper concludes that companies emphasize on gaining the consuming peer’s trust both towards the platforms and the supplying peers.
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Ratzinger, Sofia. « Cultivating Collaborative Lifestyles in Urban Neighbourhoods ». Thesis, Linnéuniversitetet, Institutionen för design (DE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75295.
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Despite the increase of urban populations resulting in people living in close proximity to each other, society continues to operate with a focus on individual desire and hyper-consumption, at the expense of the earth’s ecologies and all that encompasses it. How can we begin to cultivate an alternative consumption model that not only focuses on the conservation of ecologies but also begins to break away from ways in which “habits, routines, social norms and cultural values lock us into unsustainable behaviours”? (Botsman, R., Rogers, R. 2010). Collaboration, through its many forms, be it ‘commons’ or modern-day ‘sharing economy’, continues to be a topic of discussion as a favourable solution to environmental, social and economic issues. This paper and design project explores the everyday practice of collaboration and its potential for activating a network in urban neighbourhoods, specifically in high-density housing. The project explores: how we can share, where we can share, and what we can share, using the sharing of household items as a seed for sustainable development. The resulting project presents methods and guidelines for cultivating collaboration in the form of a multipurpose toolkit. The toolkit “Collaboration is Cultivation” enables individuals to become activists and implement collaborative practices in their own neighbourhood. Through designerly research and a design project I shed light on the potential of the coming-together of neighbors through collaborative lifestyles that can incrementally transform neighborhoods into one’s that are socially and environmentally, sustainable, resilient and thriving.
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Gonzalez, Raya Federico. « Upscaling collaborative food allocation : The cases of Olio, Foodsharing, and Reko in Stockholm ». Thesis, KTH, Urbana och regionala studier, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-298463.
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Food has a crucial role in our lives as a way of shaping identities, societies, and because it enables possibilities of bringing people together. Access to food has complex social, ecological, and economic implications that deserve to be examined through a new approach. Natural disasters and nutrition concerns can be taken as an opportunity to reflect on alternative ways of getting accessing food, especially in urban contexts. In case of a similar outbreak or emergency of unknown repercussions, will mainstream food supply function sufficiently and be affordable? The aim of this study is to contribute with increased knowledge and understanding on alternative ways of allocating food in an urban context, to contribute with a discussion on their current spatial arrangements and possible ways of planning for them. As opposed to the mainstream ways of allocating food, alternative organizations specialized in food do not have a permanent space that makes them visible to outsiders, hence hindering access to them. The study shows that urban dwellers can have fluid roles regarding how food is allocated in urban contexts. They can be makers and producers, not only consumers. Alternative food allocation is a phenomenon that entails assorted aspects such as trust, spatiality, and safety and availability of the redistributed food.
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Nordström, Anders, et Rebecka Esseen. « TALKING THE TALK EQUALS WALKING THE WALK ? : A Quantitative Study of the Attitude-Action Gap in the Sharing Economy ». Thesis, Umeå universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-150033.
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Customer behavior has always been of interest for business researchers. However, it is just in recent years that there has been an increasing interest in the phenomenon of the sharing economy. It has been suggested that there is an ongoing shift in the traditional way of consuming. The idea behind the sharing economy is that two different parties can make use of their underused assets through an online platform. Previous quantitative research in the area of interest mainly focuses on the motivational factors for participation in the sharing economy; four of the most prominent factors were therefore identified and further investigated. In this thesis, these factors are referred to as drivers and more specifically, the drivers of enjoyment, sustainability, convenience, and financial benefits. Further, previous research gives an indication of a discrepancy between customer attitudes and actions when making a decision in the sharing economy. With this in mind, the purpose of this thesis is to describe customer behavior in the sharing economy. More specifically, this thesis seeks to study the relationship between attitudes and actions of customers in the sharing economy. Taking this into account, the following research question was formulated: What is the relationship between attitudes and actions of the customers participating in the sharing economy of Rentl AB? In order to fulfill the purpose of this thesis, the Swedish sharing economy business Rentl was addressed. To answer the research question a quantitative research strategy was followed where a survey was sent out to randomly chosen customers of Rentl and 145 responses were collected. The collected data was statistically analyzed by the use of Paired T-tests and Regression Analyses. Further, the empirical findings regarding the four identified drivers were analyzed in accordance with the theoretical framework. The identified attitude-action gap is therefore analyzed by the application of basic customer decision-making, the theory of Bounded Rationality, the Theory of Reasoned Action & the Theory of Planned Behavior, and finally the Self-Determination Theory. The authors established that there is a positive relationship between attitudes and actions regarding the extrinsic drivers, convenience and financial benefits. However, it was further established that the intrinsic drivers, enjoyment and sustainability, do not have a significant influence on the actual actions. In other words, a positive attitude toward enjoyment and sustainability as drivers for participation in the sharing economy does not necessarily translate into actions. Thus, the authors identified that there is an attitude-action gap in the sharing economy. In addition to the theoretical contributions, this research further contributes with practical aspects. More importantly, the sharing business Rentl is provided with a better understanding for the customer behavior in their business. Considering that the findings of this research identify convenience and financial benefits as significant drivers for participation, this can be emphasized in marketing contexts by managers.
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Ericsson, Mimmi, et Åsa Molin. « How to cool in the big pool : A qualitative study on how firms can implement collaborative consumption and promote sustainability to gain international competitive advantage ». Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45756.
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Research Questions: How can firms implement the phenomena of collaborative consumption in their value chain and promote sustainability as a core value to gain international competitive advantage? Purpose: The purpose of this thesis is to identify how a firm can successfully implement the concept of collaborative consumption into their value chain and how to promote sustainability to gain international competitive advantage. To gain deeper understanding of collaborative consumption, sustainability branding, value chain and international competitive advantage, the different terms will be examined. Method: This thesis uses a qualitative method with a deductive approach. In order to gather empirical data, semi structured interviews has been conducted. Conclusions: By implementing collaborative consumption as a value adding service or in cooperation with other companies, firms can promote sustainability as core value and gain international competitive advantage. Thus, by implementing collaborative consumption and promote sustainability firms will be cool in the big pool.
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Enarsson, David. « Grassroots niches transforming cities toward post-growth futures : A case study of the collaborative economy in Gothenburg, Sweden ». Thesis, Stockholms universitet, Stockholm Resilience Centre, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-170334.
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Cities drive some of the most urgent sustainability challenges that societies face today, including inequality, resource consumption and climate change. Meanwhile, economic growth is increasingly being viewed as a challenge for sustainable development, generating a call for post-growth transformation. In recent years, the notion of a sharing economy has spread to cities across the globe and has been adopted as a solution for addressing multiple urban sustainability challenges. The sharing economy is often associated with multinational corporations such as Airbnb and Uber, however, there is a parallel movement of emerging social practices. This study investigates the case of the multi-actor sharing economy in Gothenburg, Sweden, in order to assess the capacity of an emerging grassroots movement to contribute to economic transformation towards a post-growth model. The findings demonstrate how the grassroots movement show potential for radical change as they adopt and replicate goals and visions aligning with post-growth transformations. Further, the results show how the movement is reconfiguring urban governance relations through i) transformative leaders and ii) intermediary organizations enabling cross-sectorial actor relations to emerge. However, the findings also point to emerging risks of disempowerment and limited capacity of grassroots which induce three policy suggestions to strengthen the transformative capacity of the movement. These are to i) organize multi-actor exercises that foster collective visions, ii) support the development of co-operative business models for grassroots, and iii) establish a Community Support Centre. The study concludes that Gothenburg is an example of a type of sharing economy with potential for post-growth transformation.
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Médici, Neto Mário Garrastazu. « Motoristas parceiros do uber : natureza da prestação de novas formas de trabalho trazidas pela economia colaborativa ». reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/165265.
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A presente dissertação é dividida em três capítulos, o primeiro deles buscando explicar o aparecimento de novas formas de trabalho com a ascensão da chamada economia colaborativa, focando especialmente no aplicativo Uber e o trabalho prestado por motoristas parceiros no transporte individual privado de passageiros, bem como o surgimento de um novo termo na economia e no mundo do trabalho, a uberização. É objeto de exame a natureza do trabalho prestado por esses motoristas, se subordinado, com o exame detalhado dos requisitos da relação de emprego, ou se autônomo, bem como sua aproximação a alguns modelos trabalhistas assemelhados a essa nova forma de trabalho, com menção à zona cinzenta existente entre a subordinação e a autonomia, com o exemplo da parassubordinação italiana. Estudam-se tendências mundiais, com os exemplos de duas decisões judiciais (na Califórnia e no Reino Unido) reconhecendo direitos trabalhistas ao motorista do Uber, bem como os primeiros passos possíveis em território nacional – igualmente com decisões judiciais recentes -, e as possibilidades de tutela de direitos trabalhistas dos motoristas parceiros do Uber.This thesis is divided into three chapters, the first one seeking to explain the emergence of new ways of working with the rise of so-called collaborative economy, focusing especially on the Uber app and the work done by partners drivers in the private individual passenger transport, as well as the rising of a new term in the economy and the world of work, the uberization. The nature of the work performed by these drivers is examined, if subordinated, with the detailed examination of the requirements of the employment relationship, or if autonomous, as well as its approximation to some labor models similar to this new form of work, with mention of the gray area between subordination and autonomy, with the example of Italian parassubordination. New trends are being studied worldwide, with examples of two judicial decisions (in California and the United Kingdom) recognizing labor rights for the driver of Uber, as well as the first possible steps in national territory – also with judicial decisions -, and the possibilities of protection of labor rights of Uber's partner drivers.
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Sidoli, Yoann. « L'usage en partage : Analyse comparative des modèles socio-économiques d' "économie de (la) fonctionnalité" et d' "économie collaborative" ». Thesis, Université Côte d'Azur (ComUE), 2017. http://www.theses.fr/2017AZUR2008/document.
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Parmi les désignations qui fleurissent dans la presse économique sous l’appellation attractive de « new business models », deux ont pour point commun de s’appuyer sur une logique de partage de biens : l’ « économie de (la) fonctionnalité » et l’ « économie collaborative ». Elles articulent l’exploitation d’innovations technologiques récentes avec l’évolution de pratiques sociales. Ces approches entendent tirer profit d’une transformation contemporaine des modes de consommation, caractérisée par une désacralisation du rôle accordé aux biens matériels.Notre axe de recherche questionne la construction et la signification de plusieurs modèles socio-économiques a priori tournés vers un développement durable. Bien que la multiplication des désignations sème le trouble dans leurs définitions, chacune d’entre elles peut être reliée à des réseaux d’acteurs distincts. Si les expressions « économie de fonctionnalité » et « économie de la fonctionnalité » ne se distinguent que par un déterminant, elles renvoient à deux approches en tension. De même, alors que le terme « économie collaborative » évoque au moment de son émergence la bannière « peer-to-peer », il se diffuse rapidement pour qualifier une forme de capitalisme connexionniste.Le déploiement des modèles étudiés permet de capter certaines transformations des représentations contemporaines. Le relatif succès des modèles est fonction de la correspondance des idéaux qui y sont attachés avec les faits socio-économiques éprouvés par les acteurs. Évolution des formes de travail, modification des contours deAmong the designations that flourish in the economic press through the attractive name of « new business models » (in English in the text), two of them are specifically based on property sharing : « functional economy » and « sharing economy ». They both connect technological innovations with the evolution of social practices. These approaches intend to take advantage of a contemporary transformation of consumption patterns, characterized by a desecration of the role given to material goods.Our research focuses on the construction and meaning of several socio-economic models, in principle aiming to foster sustainable development. Although the multiplication of designations muddles the definitions of the models, each of them is connected to its own network of actors. Even if the French translations for « functional economy », « économie de fonctionnalité » and « économie de la fonctionnalité », are distinguished only by a definite article, they refer to two contradictory approaches. Similarly, while the term « sharing economy » firstly evokes the « peer-to-peer » (in English in the text) banner, it rapidly spreads to describe a form of connexionist capitalism.The deployment of the studied models makes it possible to capture certain transformations of contemporary representations. The relative success of the models depends on the correspondence of the ideals attached to each of them and the socio-economic facts experienced by actors. Evolution of work, changes in the outlines of property or distrust towards the political class are revealed by the analysis of discourses related to our topics
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Veselá, Jana. « Vliv sdílené ekonomiky na spotřební chování v cestovním ruchu ». Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358823.
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The thesis concentrates on the impact of the sharing economy on consumer behavior in tourism. The theoretical part focuses on several approaches towards consumer behavior and the importance of mobile technologies for the growth of the sharing economy. The second part later deals with characterization of the sharing economy, determination of the key players and most importantly researches the impact of this phenomenon on consumer behavior in tourism, especially in the area of accommodation and transportation.
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Martins, Murilo. « Políticas públicas de garantia do trabalho e o setor brasileiro dos motoristas por aplicativo : um estudo da Uber na cidade de São Paulo / ». Franca, 2019. http://hdl.handle.net/11449/190838.
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Orientador: Victor Hugo de AlmeidaResumo: A presente pesquisa buscou examinar o setor dos motoristas por aplicativo, como enfoque específico na empresa Uber. Buscou-se, por meio da realização de entrevistas com trabalhadores, identificar vulnerabilidades às quais os motoristas por aplicativos estariam expostos e, diante dos dados coletados, discutir as políticas públicas necessárias para a proteção do setor, sempre com foco na efetivação das garantias fundamentais desses trabalhadores. Como resultados encontrados, a análise do contexto histórico permitiu compreender que a Uber representa uma ressignificação do trabalho dentro do contexto da sociedade informacional, pautando-se no lema da flexibilidade. Quanto aos dados encontrados na pesquisa empírica realizada, evidencia-se a questão de ordem econômica, na medida em que a maioria dos trabalhadores escolhe a Uber como única fonte de renda e tem, por motivação, a procura do trabalho, o desemprego no país e o baixo rendimento auferido, o que demanda uma valorização da remuneração dessa forma de trabalho. A questão econômica incide ainda em um aumento da jornada laboral e, não havendo controle para evitar excessos, pode resultar em consequências negativas para a saúde e a segurança desses trabalhadores. Ainda, tal atividade laboral apresenta diversos riscos aos trabalhadores, como, por exemplo, assaltos e acidentes, evidenciando a necessidade de adoção de mecanismos de segurança. A empresa Uber adota mecanismos de controle de qualidade que limitam a autonomia dos trabal... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: The present research sought to examine the driver by application sector, as a specific focus in the company Uber. It was sought, through interviews with workers, to identify vulnerabilities to which drivers by applications would be exposed and, in view of the collected data, to discuss the public policies necessary for the protection of the sector, always focusing on the realization of the fundamental guarantees of these workers. As results found, the analysis of the historical context allowed us to understand that Uber represents a re-signification of work within the context of the information society, based on the motto of flexibility. As for the data found in the empirical research carried out, the economic question is evident, since most of the workers choose Uber as the only source of income and have as motivation, the search for labor, unemployment in the country and the low income earned, which demands an appreciation of the remuneration of this form of work. The economic issue also implies an increase in working hours and, in the absence of control to avoid excesses, can result in negative consequences for the health and safety of these workers. Also, this work activity presents several risks to workers, such as assaults and accidents, evidencing the need to adopt safety mechanisms. The Uber company adopts mechanisms of quality control that limit the autonomy of the workers, functioning as a true system of labor coordination. This implies directly to the issue of subo... (Complete abstract click electronic access below)
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Jäderlund, Jeanette, et Freya Björnfot. « Innovation & ; imitation : En taxibransch i förändring ». Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-159751.
Texte intégralRésumé :
Background: In recent years, the Swedish taxi industry has undergone a number of changes as a result of increased digitalisation in a deregulated market. Most market players have emerged as a result of the freedom of establishment, which in turn has led to higher competition. Among these new entrants, the ride-hailing business model has had an impact by taking a traditional service and performing it differently. This thesis will thus examine how this approach has affected the Swedish taxi industry in more detail. Purpose: The thesis aims to increase understanding of the aspects of the ride-hailing business model that are specifically distinguished by the company Uber. The following secondary purpose is to identify the impact this specific business model has on the Swedish taxi industry as a result of Uber's establishment on the Swedish market. Method: The thesis is an abductive case study of qualitative character. The empirical data has been collected through three distinct approaches, which are the collection of scientific material, semi-structured interviews with three respondents and a Social Media Analysis consisting of data from approximately 100 independent articles and media publications. Furthermore, these three types of empirical data have been selected via a strategic selection. Conclusion: The result of this thesis shows that the specific aspects that stand out in Uber Sweden's use of the ride-hailing business model are value creation, differentiation, innovation and social acceptance. The results also show that the ride-hailing business model has influenced the Swedish taxi industry in terms of the specific aspects' influence on the development of the taxi market and on government regulations.Bakgrund: Under de senaste åren har den svenska taximarknaden genomgått en rad förändringar till följd av en ökad digitalisering på en avreglerad marknad. Det har uppkommit flertalet aktörer på marknaden till följd av den fria etableringsrätten, som i sin tur lett till en högre konkurrens. Bland dessa nya aktörer har affärsmodellen ride-hailing fått ett genomslag genom att ta en traditionell tjänst och utföra den annorlunda. Uppsatsen kommer därmed att närmare undersöka hur detta tillvägagångssätt har påverkat den svenska taximarknaden. Syfte: Uppsatsen syftar till att öka förståelsen för de aspekter av ride-hailing-affärsmodellen som specifikt utmärker sig hos företaget Uber. Det följande sekundära syftet avser att identifiera den påverkan som denna specifika affärsmodell haft på den svenska taxibranschen till följd av Ubers etablering på den svenska marknaden. Metod: Uppsatsen är en abduktiv fallstudie av kvalitativ karaktär. Empiri har insamlats via tre distinkta tillvägagångssätt, vilka är insamlande av vetenskapligt material, semistrukturerade intervjuer med tre respondenter samt en Social Media Analys bestående av data från cirka 100 fristående artiklar samt mediala publikationer. Vidare har dessa tre typer av empiriska data valts ut via ett strategiskt urval. Slutsats: Resultatet från denna uppsats visar att de specifika aspekterna som utmärker sig inom Uber Sveriges användning av ride-hailing-affärsmodellen är värdeskapande, differentiering, innovation och social acceptans. Vidare visar resultatet på att ride-hailing-affärsmodellen har påverkat den svenska taximarknaden i avseende på de specifika aspekternas inflytande på utvecklingen av taxibranschen samt kring statliga regleringar.
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Lundström, Lisa. « Promoting a sharing economy in a small town : An empirical study assessing future potential and challenges in the town of Norrtälje ». Thesis, KTH, Urbana och regionala studier, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-278554.
Texte intégralRésumé :
The concept sharing economy (collaborative economy or collaborative consumption) has recently gained attention in several cities over the world, with its promotion offering a prospective new path to sustainable development. In current research, most scholars cover global initiatives or initiatives in larger cities, but very few to none of them seem to have investigated the situation and potential in smaller cities. This empirical study therefore investigates both existing initiatives and work with collaborative consumption as well as the future potential and possible challenges for further promotion in a small town context, using Norrtälje town in Sweden as a case study for exploring the topic. In this study, a sharing economy is defined as a socio-economic system enabling consumers to gain access to commonly under-utilized physical assets in collaborative practices of sharing, borrowing, bartering, swapping, renting, redistributing, buying second-hand, repairing and rebuilding goods, instead of consuming new goods and/or owning privately, taking place either via online platforms or through physical infrastructure, possibly in exchange for financial compensation. A mixed method approach, including both qualitative and quantitative methods, was used in this study. The data collection included semi-structured interviews with both sharing economy initiators and the Norrtälje municipality Sustainability strategist, an online survey shared with residents in Norrtälje, as well a qualitative desk-based study. The collected results were then analysed though the lens of a formed theoretical framework, covering the themes of conditions for success and important stakeholders in a sharing economy context, as well as drivers for starting or using these initiatives and possible environmental, social and economic benefits of implementing a sharing economy. The findings showed that 11 initiatives currently exist in Norrtälje, and that the Norrtälje residents generally are very positive towards using sharing economy services. Further, it was found that the municipality is not actively working with collaborative consumption, but has been, and still is, involved in a few sharing economy activities. The findings of this study contribute to discussions on the actual role of the municipality in a sharing economy context, suggesting that the involvement of the municipality indeed is very important in regards to sharing economy initiatives, but that it is unclear from a municipal perspective whether it is actually included in the role of the municipality to promote and work with sharing economy initiatives. The results from this study suggests that the future for sharing economy initiatives in Norrtälje town looks bright. However, some challenges were found in relation to the promotion of a sharing economy in a small town context, including the current political situation not prioritising municipal involvement, the economic situation of the municipality not being able to prioritise municipal involvement, difficulties in understanding the concept among those who work for the municipality, negative mindsets among municipal workers, and lack of funding to existing and possible future initiatives. These challenges might have to be overcome in order for sharing economy initiatives to be able to grow and thrive. Further, this study found that it is believed from a small town municipal perspective it most likely is easier for a larger city to work with sharing economy initiatives, while on the contrary existing scholars suggest that the small town context might indeed be more beneficial for these types of initiatives.
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Pacheco, Filho Ulysses Pereira. « Como o sistema de reputação baseado em avaliação mútua é utilizado por participantes provedores da economia compartilhada ? » reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20698.
Texte intégralRésumé :
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In this Master’s thesis, we investigate how reputation systems can interfere on trust building between strangers who are participants in the sharing economy. It can be defined as an economic activity, powered by a technological platform, based on the interactions between providers and users. Our focus is to study how a provider may feel more comfortable lending his asset or providing his time to a stranger. We explore how a system of mutual reputation can be the catalyst for the development of initial trust among strangers. By doing so, we have tried to fill a gap, identified in the literary review, about the use of mutual reputation systems in sharing economy. Since this is based on mutual interference, the theoretical lens of sociomateriality was used, allowing us to analyze the dynamic construction of the reputation systems and its use and the agential cuts related to the incentive and punishment of users of this economy. The empirical part of how the reputation system is used has been done through a single case study where we verify the use of the reputation system of the Uber passenger by the driver on provision of ridesharing services. Through semi-structured driver interviews, documentation analysis and netnography of Facebook’s and WhatsApp’s drivers groups, we were able to identify provider’s profiles with different initial trust requirements. We also identify the strong interference that intermediaries can exert on the usage of the reputation system by creating forms of provider’s oppression. And finally, we identify the result of sociomaterial bricolage when providers adopt new practices of using the reputation system to compensate the idiosyncrasies of intermediaries like Uber. As practical contributions, we emphasize the importance of equal treatment to the players of Sharing Economy platforms. On mutual evaluation reputational systems, the favoring any of the players contaminates the evaluation and the use of the reputation, invalidating it as apparatus of measuring the initial trust. We also emphasize the need to regulate the intermediaries’ behavior, by limiting abuses on information manipulation, provider’s management (providing a right of defense) and abusive pricing practices. There are also several suggestions for enhancing platform capabilities to facilitate the use of the reputation system such as disclosing punishments and incentives to users or what should be evaluated by providers and users after collaboration.
Nesta dissertação, investigamos como sistemas de reputação podem interferir na construção da confiança entre estranhos que são participantes da Economia Compartilhada (EC). Ela pode ser definida como uma atividade econômica, viabilizada por uma plataforma tecnológica, baseada nas interações entre provedores e usuários. Nosso foco de estudo é como um provedor pode se sentir mais confortável em emprestar seu ativo ou seu tempo a um estranho. Exploramos como um sistema de reputação mútuo pode ser o catalizador do desenvolvimento da confiança inicial entre estranhos. Desta forma, tentamos cobrir uma lacuna, identificada na revisão literária, sobre o uso de sistemas de reputação mútuo em Economia Compartilhada. Como se trata de uma relação de mútua interferência, utilizamos a lente teórica da sociomaterialidade que nos permitiu analisar a construção dinâmica dos sistemas de reputação e seus usuários, bem como prover cortes agenciais em relação ao incentivo e à punição de usuários desta economia. A exploração empírica de como o sistema de reputação é utilizado foi feito por meio de um estudo de caso único, no qual verificamos a utilização do sistema de reputação do passageiro pelo motorista da Uber na prestação de serviços de transporte individual. Por intermédio de entrevistas semiestruturadas com motoristas, análise de documentação e netnografia em grupos de motoristas no Facebook e WhatsApp, pudemos contribuir para a identificação de perfis de provedores com diferentes necessidades de confiança inicial. Também identificamos a forte interferência que os intermediários podem exercer no uso do sistema de reputação ao criar formas de opressão ao provedor. E, por último, contribuímos para a descoberta do resultado de bricolagem sociomaterial quando provedores adotam novas práticas de utilização do sistema de reputação para compensar as idiossincrasias dos intermediários como Uber. Como contribuições práticas, destacamos a importância do tratamento igualitário a provedores e a usuários de plataformas de EC. Em sistemas de reputação de avaliação mútua, o favorecimento do intermediário a qualquer dos participantes acaba contaminando a avaliação e a utilização da reputação, invalidando-a como aparato de medição da confiança inicial. Também salientamos a necessidade de regular o comportamento dos intermediários em relação aos abusos na manipulação de informações, gerenciamento de provedores (como direito de defesa) e práticas de preços abusivos. Há também várias sugestões de melhorias dos recursos das plataformas para facilitar o uso do sistema de reputação como a divulgação de punições e incentivos a usuários ou do que deve ser avaliado pelos provedores e usuários após a colaboração.
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Noe, Heeju. « Fashion Renting : An Exploratory Study of Users and Non-users Behaviors ». Kent State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1628301642984733.
Texte intégral
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Retamal, Monique Louise. « Collaborative consumption in Southeast Asian cities : Prospects and challenges for environmental sustainability ». Phd thesis, Canberra, ACT : The Australian National University, 2017. http://hdl.handle.net/1885/144569.
Texte intégralRésumé :
The rise of collaborative consumption and the sharing economy
suggests a growing acceptability of ownerless consumption, which
could enable more resource efficient use of goods. These
phenomena have largely been studied in high income countries,
however, businesses enabling shared-access to goods or services
have been emerging around the world. In Asia, rapid economic
growth is enabling vast numbers of ‘new consumers’ to access
a middle-class lifestyle. In this context, it is important to
examine the potential for nascent movements such as collaborative
consumption to offer more sustainable alternatives to mass
consumption. This thesis examines the use of collaborative
consumption businesses in emerging economies in Southeast Asia,
focusing on the cities of Hanoi, Bangkok and Manila. The aim is
to understand the prospects and challenges for these businesses
to offer more environmentally sustainable modes of consuming.
Using an interdisciplinary approach, I investigate the prospects
for collaborative consumption (CC) businesses in terms of
environmental sustainability and with regard to the institutional
and personal dimensions of their use. I examine the broader
cultural, social, legal, political and economic contexts for CC
businesses in these three cities as well as specific case study
businesses. I primarily use qualitative research methods, but
also develop some quantitative estimates of resource use. The
scope is limited to product-service systems for households that
enable shared-access to goods, or offer services to replace
products. I undertook over forty interviews with businesses,
consumers, academics, policymakers and other stakeholders in
Bangkok and Hanoi. CC businesses interviewed included rideshare,
taxishare, bikeshare, laundry services and rental for tools,
toys, clothing and designer bags. In Manila, I undertook nineteen
interviews for a case study focused on comparing individual and
shared laundering methods.
Four distinct journal articles were developed for this thesis. In
these articles, I have: characterized the current business types
and users in these cities; examined CC business sustainability
practices; explored consumer practices and resource use with
regard to shared and individual laundering; and identified the
socio-cultural and institutional barriers and enablers for CC
businesses. I have drawn on different theories for each article,
including: adaptive theory, social practice theory and
multi-level perspective. I use a social practice theory framework
to integrate the findings of the four articles and to develop the
conclusions.
Collaborative consumption (CC) businesses in our study appear to
be used by niche groups: university students, young families,
people living in densely populated areas, and emerging and upper
middle-class people keen to access better quality and more
diverse goods. CC businesses in our study were inclined to use
durable, quality goods, to undertake maintenance, and sell their
goods for second hand use and potential remanufacturing. These
businesses may be more likely to achieve environmentally
sustainable outcomes in high density environments, where home
storage is limited and where transport needs can be reduced. Our
detailed case study on laundering found that social changes and
the nature of housing is likely to influence the choice of
individual or shared laundering methods. The socio-cultural and
commercial regimes in Bangkok and Hanoi present major barriers to
further adoption of CC, with regards to “ownership cultures”
and resistance from incumbent industries. However, attitudes are
changing and many of the physical drivers for CC, such as
high-density living, are prominent in Southeast Asia. Many of the
barriers to CC can be addressed through supportive policies and
institutional arrangements such as: appropriate legal definitions
and frameworks, business permits, and programs to facilitate
financing for CC businesses. In all cases, positive social and
environmental outcomes will need to be encouraged or incentivised
by governments.
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Ferreira, Célia Cristina Eboma. « Plano de marketing para o Projeto "Easy Bike Lisboa" ». Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10785.
Texte intégralRésumé :
Mestrado em MarketingEste trabalho final de Mestrado é um projeto que tem como principal objetivo criar um plano estratégico de marketing para um novo serviço a implementar na cidade de Lisboa ? um sistema de bike sharing. O nome do projeto será apresentado como Easy Bike Lisboa. Como metodologia de estudo, foram abordados e analisados vários case studies de sistemas de bike sharing implementados em algumas cidades da Europa e no Brasil, na cidade do Rio de Janeiro. Através da análise dos estudos de caso procurou-se desenvolver vantagens competitivas e diferenciadoras no serviço apresentado. Para compreender qual seria a recetividade dos habitantes da cidade de Lisboa, face a um sistema de bike sharing procedeu-se à aplicação de um inquérito on-line. O presente plano de marketing serve como linha orientadora para a operacionalização de todas as ações de marketing e tem como principais objetivos apresentar e reforçar a necessidade da existência de um sistema de bike sharing na cidade de Lisboa, uma vez que é um serviço, que pelas suas principais características, traz vários benefícios para a cidade e para a sua comunidade.
This Master Thesis consists on a project that aims to define a marketing plan for a new urban service for Lisbon - a bike sharing system. The name of this service is set to be Easy Bike Lisbon. As research methodologies were analyzed several case studies referring to other bike sharing systems implemented on European cities and also on Rio de Janeiro (Brazil). Through this analysis there was a focus on identifying and developing key differentiators that helped mapping where the service could build its competitive advantage. Additionally, to understand the local's receptivity towards a bike sharing service, an online survey was conducted. This plan serves as a roadmap to the implementation of all the marketing activities and its main goals are to show the need for a bike sharing system in Lisbon, since it's a service that brings several benefits to Lisbon and its community.
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Hedqvist, Johanna. « Den enes pryl, grannens tillgång : En studie om drivkrafter och begränsningar för att delta i kollaborativ konsumtion ». Thesis, Karlstads universitet, Fakulteten för hälsa, natur- och teknikvetenskap (from 2013), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36440.
Texte intégralRésumé :
Det finns många miljömässiga och ekonomiska baksidor med de konsumtionsmönster som har utvecklats i västvärlden. Detta har lett till ökad medvetenhet kring problemen. Kollaborativ konsumtion är en företeelse som fått allt större spridning tack vare modern teknik och internet. Det innebär ett sätt att förändra konsumtionsmönstren genom att dela på materiella tillgångar. I den här pilotstudien intervjuades sju personer. Fem av dessa har valt att delta i Swinga Bazaar, en nystartad digital tjänst för kollaborativ konsumtion av föremål. De begränsningar som framkom gällande ägodelar kan delas upp i två slag: Hinder, alltså något som gör att respondenten tvekar eller avstår från att delta, och förebehåll, vilket innebär att de kan delta men på vissa villkor. Mest frekvent förekommande var förbehåll angående vem respondenterna kunde tänka sig att låna/hyra ut till. En slutsats är därför att man bör anpassa digitala tjänster för kollaborativ konsumtion till att ta detta resultat i beaktande; användarna bör ges möjlighet att välja att låna/hyra ut bara till personer de känner sedan tidigare. Ytterligare ett syfte med studien var att undersöka drivkrafter bakom valet att delta i kollaborativ konsumtion. När det gällde Swinga Bazaar var sociala relationer viktigast, men även när det gällde den generella synen på kollaborativ konsumtion angavs sociala aspekter som en av de viktigaste fördelarna. Därför är en slutsats att de aktiva användarna är viktiga som förebilder. De bör involveras i arbetet för att locka ännu fler att delta. Andra fördelar med kollaborativ konsumtion som framkom i intervjuerna var bland annat miljöskäl och möjligheten att spara pengar samt ett mer effektivt nyttjande av egna och andras ägodelar. Denna bredd av motiverande faktorer möjliggör olika tilltalssätt för att locka fler människor till att delta.There are many social and economic downsides to the consumption patterns that have developed in the Western world. This has lead to an increased awareness·of the problem. Collaborative consumption is a phenomen that is gaining traction thanks to modern technology and the internet. It represents one way of changing consumption patterns by sharing tangible assets. In this pilot study, seven people were interviewed. Five of these have chosen to participate in Swinga Bazaar, a newly established digital service for collaborative consumption of goods. The limitations that emerged regarding belongings can be divided into two kinds: obstacles, that is, something that makes the respondent hesitate or refrain from participating, and restrictions, which means they can participate but under certain conditions. The most frequently occurring restriction concerned who the respondents were willing to lend or rent to. One conclusion is therefore that one should adapt digital servives for collaborative consumption to consider this result; the users should be given the option to lend/rent only to people with whom they are already familiar. Another aim with the study was to investigate the driving forces behind the choice to participate in collaborative consumption. In the case of Swinga Bazaar, social relations were the most important. But also concerning the general view of collaborative consumption, social aspects were identified as one of the most important benefits. Therefore, one can draw the conclusion that the active users are important as role models. They should be involved in the work to encourage even more people to participate. Other benefits of collaborative consumption emerging from the interviews were environment reasons and the possibility to save money as well as a more efficient use of their own and others belongings. This breadth of motivating factors enables different ways to attract people to take part.
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Malardé, Vincent. « Économie collaborative et régulation des plateformes numériques ». Thesis, Rennes 1, 2019. http://www.theses.fr/2019REN1G006.
Texte intégralRésumé :
Facilitée par les plateformes de pair à pair, l’économie collaborative s’est ancrée dans les habitudes des Français. Airbnb, Blablacar, Leboncoin... ces plateformes sont désormais bien connues des Français. Cette thèse a pour ambition d’apporter davantage d’éléments, théoriques et empiriques, afin d’éclairer les débats actuels autour de ces plateformes. Ce travail de thèse commence par exploiter des données d’enquête afin de mesurer l’importance de l’utilisation des plateformes collaboratives en France, et établir les caractéristiques socio-économiques des utilisateurs. Ensuite, cette thèse s’intéresse aux dynamiques de développement d’une plateforme collaborative, à travers l’exemple de la plateforme française de covoiturage domicile-travail, iDVROOM. L’objectif est d’étudier le rôle complémentaire des effets de réseau, des effets spatiaux et des effets de communauté sur le développement de la plateforme. La suite de cette thèse s’intéresse à la concurrence entre la plateforme de location Airbnb et les hôteliers, à Paris. L’effet de la densité de l’offre sur la plateforme collaborative sur le prix pratiqué par un hôtelier fait l’objet d’une première étude empirique, avant d’être modélisé de façon théorique afin de discuter des effets possibles de différents moyens de réguler de l’activité de la plateforme. Enfin la concurrence entre deux plateformes est analysée lorsque celles-ci ont la possibilité de mettre en place des stratégies de discrimination tarifaires destinées à encourager l’exclusivité côté offreurs. La conclusion revient sur les implications de ces résultats pour les décideurs publics, les plateformes et la recherche académiqueFacilitated by peer-to-peer platforms, the sharing economy has become part of the French way of life. Airbnb, Blablacar, Leboncoin... these platforms are now well known in France. This thesis aims to provide more elements, both theoretical and empirical, to inform the current debates around these platforms. This thesis work begins by using survey data to measure the importance of the use of collaborative platforms in France, and to establish the socio-economic characteristics of users. Then this thesis focuses on the dynamics of developing a collaborative platform,through the example of the French home-to-work ride-sharing platform, iDVROOM. The objective is to study the complementary role of network effects, spatial effects and community effects on the development of the platform. The rest of this thesis focuses on the competition between the short-term rental platform Airbnb and the hotel industry in Paris. The effect of the density of hosts on the collaborative platform on the price charged by an hotel is the subject of a firstempirical study, before being modeled in a theoretical way to discuss the possible effects of a set of alternative regulations of the platform’s activity. Finally, competition between two platforms is analysed when they have the possibility of implementing tariff discrimination strategies designed to encourage supplier exclusivity. The conclusion develops the implications of these results forpolicy makers, platforms and academic research
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Andersson, Julia, et Robin Johansson. « Digital sharing platforms : A study on potential barriers for successful establishment ». Thesis, Umeå universitet, Institutionen för informatik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185713.
Texte intégralRésumé :
The rising trend of over consumption has led to threatening environmental consequences. A solution to this would be collaborative consumption, as it promotes environmentally friendly sharing behaviors. Collaborative consumption can be enabled with digital tools, such as digital sharing platforms. The purpose of this study is to generate knowledge about how digital sharing platforms can be successfully established in order to build a good foundation for collaborative consumption. This qualitative research, influenced by grounded theory as a method, aims to explore the question “what are the barriers for establishing a digital sharing platform?”. Based on related research and by investigating a digital sharing platform called Umigo, we conducted six semi-structured interviews based on three technological frames and identified multiple barriers. With this research we make two main contributions. Our first contribution is that digital sharing platforms are unique in comparison to other platform types and should therefore be studied further. We also found an overview of the barriers that could prevent the successful establishment of digital sharing platforms.
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Weinmannová, Jana. « Marketingové aktivity portálu Airbnb ». Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264208.
Texte intégralRésumé :
The thesis focuses on the phenomenon of the sharing economy. Using Airbnb as an example to show the opportunities and threats that the sharing economy may bring to companies, individuals and society. The thesis is divided into several chapters, the theoretical part is devoted to the analysis of the marketing environment, marketing strategy, the specifics of marketing mix of tourism and the theoretical background of sharing economy. The practical part is dedicated to company introduction and analyzes marketing activities of Airbnb both in Czech republic and abroad. The main goal of this thesis is to reveal the potential od Czech market for Airbnb through market research, identify the future goals of the company and suggest how to achieve these goals.
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ORSI, DANIELLA FERNANDES DE OLIVEIRA. « O CONSUMO COLABORATIVO EM ESTRATOS ECONÔMICOS A E B NA CIDADE DE SÃO PAULO – SP ». Universidade Metodista de Sao Paulo, 2017. http://tede.metodista.br/jspui/handle/tede/1707.
Texte intégralRésumé :
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
This study aimed to investigate the practices of collaborative consumption, in the social strata A and B of the city of São Paulo, by analyzing the facilities, difficulties and the real interests of the interviewees to increasingly seek access and sharing instead of Ownership of products and services. The research question considers how collaborative consumption can be expanded in order to establish a win - win system for businesses and consumers, as well as to understand if this practice is driven by social, economic or technological drivers (OWYANG, 2013c). It is presented as the collaborative consumption established in society, driven by the internet, creating a new culture, based on the consumption systems defined by Botsman and Rogers (2011) and in the twelve categories classified by Owyang et al. (2014). With the purpose of giving subsidies to the companies to develop more appropriate strategies next to this new profile of consumption, a qualitative, exploratory descriptive study was developed through a bibliographical review and semi-structured interviews in field research. The results indicate the real interests of respondents about the products or services made available on the collaborative consumption beyond the knowledge of which services are used, identifying the specifics of these social classes sharing phenomenon. It has also been possible to infer that the interest with respect to the practice of collaborative consumption is driven by several factors, one being the economic factor as the paramount among the respondents. To finalize the study are presented business and academic contributions and suggestions for research on the topic
Este estudo buscou investigar as práticas do consumo colaborativo, nos estratos sociais A e B da cidade de São Paulo, por meio da análise das facilidades, dificuldades e dos reais interesses dos entrevistados a buscarem de forma crescente o acesso e o compartilhamento em vez da posse dos produtos e serviços. A questão de pesquisa considera: De que forma o consumo colaborativo pode ser expandido a fim de estabelecer um sistema ganha-ganha, para as empresas e os consumidores, além de compreender se esta prática é impulsionada por condutores sociais, econômicos ou tecnológicos (OWYANG, 2013c). Apresenta-se como o consumo colaborativo se estabeleceu na sociedade, impulsionado pela internet, criando uma nova cultura, com base nos sistemas de consumo definidos por Botsman e Rogers (2011) e nas doze categorias classificadas por Owyang et al. (2014). Com o intuito de dar subsídios às empresas para o desenvolvimento de estratégias mais adequadas junto a este novo perfil de consumo, foi desenvolvido um estudo de natureza qualitativa, exploratório-descritivo, por meio de uma revisão bibliográfica e de entrevistas semiestruturadas na pesquisa de campo. Os resultados indicam os reais interesses dos entrevistados acerca dos produtos ou serviços disponibilizados no consumo colaborativo além do conhecimento de quais serviços são utilizados, identificando as especificidades do fenômeno de compartilhamento nestas classes sociais. Também foi possível inferir que o interesse com relação à pratica do consumo colaborativo é impulsionado por diversos fatores, sendo fator o econômico como o primordial entre os respondentes. Para finalizar o estudo são apresentadas contribuições empresariais e acadêmicas e sugestões de pesquisas sobre o tema.
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Bergendahl, Adam, et Martin Jensen. « The challenges of collaborative knowledge management : Why grassroots technology needs help from the top ». Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-35310.
Texte intégralRésumé :
This single case study explores the adoption of a wiki knowledge management system at a mid-sized IT retailer and consultancy. In exploring what factors affect how and if employees interact with the wiki six key areas are identified as crucial to enabling successful knowledge transfers with such a system: 1. Clearly linking the knowledge management to tangible business value 2. Clarifying for users the purpose and usage of the wiki 3. Aligning desired wiki use with the pre-existing corporate culture 4. Verifying that employee incentives are aligned with desired behavior 5. Making sure knowledge management is a part of existing processes 6. Effectively using technology to aid the users Additionally the study includes a comparison with previously conducted studies on implementations of traditional non-collaborative knowledge management systems and finds a high degree of similarity with the issues that have previously been faced within the field. This thesis therefore argues that the new technology present in a wiki type system does not solve the pre-existing problems facing knowledge management practitioners. Instead, the same issues facing the implementation of any such system need to be resolved before the potential of a wiki knowledge management system can be realized.