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Littérature scientifique sur le sujet « Satisfaction and customer loyalty »

Auteur : Grafiati

Publié le 9 mars 2023

Mis à jour le 10 mars 2023

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Articles de revues sur le sujet "Satisfaction and customer loyalty"

Lukito, Raynaldi, Tommy Christian Efrata, Liestya Padmawidjaja et Wirawan E. D. Radianto. « The Impact of Perceived Quality and Perceived Value On Customer Satisfaction and Loyalty ». 14th GCBSS Proceeding 2022 14, n^o 2 (28 décembre 2022) : 1. http://dx.doi.org/10.35609/gcbssproceeding.2022.2(22).

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One of the key elements that determines a business's financial and general success is customer loyalty. Because they are happy with the products they have already purchased, customers become loyal. Customer loyalty is ultimately a result of customer satisfaction. The purpose of this study is to ascertain whether perceived value and quality affect customers' satisfaction and loyalty with autoparts products. This study included 132 respondents who were auto parts customers. The results showed that customer satisfaction is significantly impacted by perceived quality. Customer loyalty is not directly influenced by a perceived quality, but it is indirectly affected by it. Customer satisfaction is significantly impacted by value perception. Customer loyalty is influenced by perceived value both directly and indirectly. Along with customer satisfaction, which significantly affects customer loyalty. Keywords: Quality Perception, Value Perception, Customer Satisfaction, Customer Loyalty

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Aityassine, Fatima Lahcen Yachou. « Customer satisfaction, customer delight, customer retention and customer loyalty : Borderlines and insights ». Uncertain Supply Chain Management 10, n^o 3 (2022) : 895–904. http://dx.doi.org/10.5267/j.uscm.2022.3.005.

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The aim of this study is to investigate the effects of customer satisfaction and customer delight on customer loyalty through customer retention. Data were collected using a questionnaire developed based on the literature and administered to a sample of restaurant customers consisting of 376 customers. Using IBM SPSS and AMOS software for data analyses, the results indicate that customer retention had a perfect mediating role in the effect of customer satisfaction on customer loyalty and a partial mediating role in the effect of customer delight on customer loyalty. The study provided several contributions. A key contribution to researchers is that the effect of customer satisfaction on other variables, particularly customer loyalty should be assessed in terms of its direct and indirect effects. A basic contribution to managers is that both satisfied and delighted customers have potential intentions to defect, hence, retaining customers is a crucial step to ensure loyalty. Delighted customers are more likely to be retained and retained customers are ready to be loyal customers.

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Darsono, Licen Indahwati. « LOYALTY & ; DISLOYALTY : SEBUAH PANDANGAN KOMPREHENSIF DALAM ANALISA LOYALITAS PELANGGAN ». KINERJA 8, n^o 2 (25 janvier 2017) : 163–73. http://dx.doi.org/10.24002/kinerja.v8i2.894.

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Marketer convinced that customer loyalty is a valuable asset for the company. But, in today marketplace managing customer loyalty is a daunting task. An understanding about customer loyalty concept is prerequisite for managing customer loyalty. Customer loyalty concept best understood with the composite approach; behavioral and attitudinal approach. Composite approach could make marketer to find out loyalty category andloyalty stages of the customers, loyalty’s antecedent and manage loyalty from that antecedent. Customer satisfaction is an antecedent of customer loyalty. But, some researchers argued that satisfaction and loyalty relationships is not linear. This statement is supported by the fact in the market, satisfied customers still defect, but several dissatisfied customers don’t switch. Therefore, analyzing customer loyalty required holistic view about customer loyalty, loyalty concept alone did not give marketer a comprehensive view in customer loyalty analysis. Marketers and researchers must pay attention to disloyalty.Key words: loyalty, disloyalty, satisfaction

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Afriani, Lita Ningrum, et Hendro Setyono. « PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPUASAN NASABAH (Studi pada Nasabah PT. BRI (Persero) Tbk. Yogyakarta) ». Jurnal Fokus Manajemen Bisnis 7, n^o 2 (13 février 2020) : 123. http://dx.doi.org/10.12928/fokus.v7i2.1741.

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For companies, loyal customers mean a lot besides illustrates the amount of profitability obtained by loyal consumers can also show the image or image of the company in the public eye. Loyal customers can become partners in developing new products, because they maintain and defend and even use the services of existing companies. According to Darsono (2004) a loyal customer becomes a valuable asset for the company. Loyal customers will reduce the effort to find new customers, giving positive feedback to the company. Companies must be able to satisfy old customers and create new customers, if you want to win the competition. PT. BRI (Persero) Tbk. Yogyakarta must be able to answer the existing competition challenges. The population in this study are customers of Bank Rakyat Indonesia Yogyakarta and have been customers for at least one year. While the sample in this study is a portion of the number of customers from BRI Bank Yogyakarta. The sampling technique uses accidental sampling and purposive sampling. While the data used in the study are primary data, that is data obtained directly from respondents by the researchers themselves through questionnaires. Analysis tools using multiple linear regression The results of the analysis can be concluded that: Product quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. Brand image does not significantly influence customer satisfaction. Product quality, service quality and brand image together significantly influence customer satisfaction. Product quality does not significantly influence customer loyalty. Service quality has a significant effect on customer loyalty. Brand image does not significantly influence customer loyalty. Product quality, service quality and brand image together significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Customer satisfaction mediates the effect of product quality on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of brand image on loyalty the customer.

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Hendri, Hendri, Budi Haryono et Saparso Saparso. « EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION PT. MAYBANK INDONESIA FINANCE JAKARTA BRANCH ». Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) 1, n^o 4 (31 octobre 2021) : 202–11. http://dx.doi.org/10.51715/husocpument.v1i4.128.

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This study discusses the effect of service quality on customer loyalty mediated by customer satisfaction at PT. Maybank Indonesia Finance Jakarta Branch. This research was conducted by using purposive sampling. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality does not affect customer loyalty. So it can be said, good service quality may not necessarily make the customer loyal to PT. Maybank Indonesia Finance because there are still several factors that can make customers loyal. Service quality has a positive and significant effect on customer satisfaction. So it can be said, good service quality will increase customer satisfaction with PT. Maybank Indonesia Finance. Customer Satisfaction has a positive and significant influence on Customer Loyalty. So it can be said, increasing customer satisfaction will make customers more loyal to PT. Maybank Indonesia Finance. Customer satisfaction can mediate the effect of service quality on customer loyalty. So it can be said, if the quality of service provided is getting better, it will form high customer satisfaction in the minds of customers, then this will further increase customer loyalty at PT. Maybank Indonesia Finance.

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Slack, Neale J., et Gurmeet Singh. « The effect of service quality on customer satisfaction and loyalty and the mediating role of customer satisfaction ». TQM Journal 32, n^o 3 (19 février 2020) : 543–58. http://dx.doi.org/10.1108/tqm-07-2019-0187.

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PurposeThe purpose of this study is to determine the effect of service quality on customer satisfaction and loyalty and the mediating role of customer satisfaction in the supermarket sector.Design/methodology/approachIn total, 480 supermarket customers participated in an intercept survey in four urban centres of Fiji. Descriptive statistics were used to determine the level of service quality provided by supermarkets, and inferential statistics to determine the gap between customer's service quality expectations and perceptions and to test the research hypotheses.FindingsThe findings indicate service quality of supermarkets is perceived as being unsatisfactory, service quality significantly affects customer satisfaction and loyalty and customer satisfaction partially mediates the relationship between service quality and customer loyalty reducing customer's perceptions of service quality, leading to lower customer loyalty.Practical implicationsThis study provides an indication as to where supermarkets should target their marketing attention and scarce corporate resources and may help in their efforts to service, satisfy, retain and attract more long-term loyal customers in the increasingly competitive supermarket sector. This research could inform government policy makers in sequencing the supermarket sector transformation and assist local supermarkets to adapt to this changing retail landscape.Originality/valueThis study advances our understanding of the effect of service quality on customer satisfaction and loyalty and the mediating role of customer satisfaction in the supermarket sector.

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Santari, Ni Putu Nita, I. Wayan Suartina et I. Made Astrama. « Pengaruh Customer Relationship Management dan Kepuasan terhadap Loyalitas Nasabah LPD Desa Adat Anggungan di Badung ». Widya Amrita 1, n^o 1 (20 janvier 2021) : 381–93. http://dx.doi.org/10.32795/widyaamrita.v1i1.1187.

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The LPD is a village economic institution that is used to collect and distribute funds in general as well as a source of development financing in almost all parts of customary village areas in Bali. Savings customers are the top priority of the LPD in the customary village of Anggungan to create Loyalty. In creating customer satisfaction and loyalty, the LPD in the customary village of Anggungan is required to implement a good and appropriate strategy, namely Customer Relationship Management (CRM) to increase customer satisfaction and loyalty. The purpose of this study to analyze the effect partially and simultaneously between Customer Relationship Management (CRM) and satisfaction on customer loyalty savings. The population in this study were 1,958 savings customers. The sample was determined based on the Slovin formula with the results obtained by 95 respondents. The results of data analysis indicate that Customer Relationship Management (CRM) and satisfaction simultaneously have a positive and significant effect on customer loyalty. Increasingly improving information technology strategies, namely Customer Relationship Management (CRM) in order to increase customer satisfaction and loyalty savings.

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Udayana, Ida Bagus Nyoman, et M. Rasyid Ridho. « Nilai-Nilai Yang Dirasakan Pengguna Iphone Dalam Mempengaruhi Customer Loyalty Melalui Customer Saticfaction ». Reslaj : Religion Education Social Laa Roiba Journal 5, n^o 3 (6 octobre 2022) : 917–29. http://dx.doi.org/10.47467/reslaj.v5i3.1694.

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Customer loyalty is very important for the company. A customer who buys regularly and repeatedly is said to be loyal. This definition places loyalty as a commitment. In this study the impact on brand image and customer satisfaction on customer loyalty. Customer values that exist in iPhone products affect customer satisfaction which results in customers being loyal to iPhone. The population in this study is iphone customers who make purchases at least once. The number of samples used were 46 respondents, the sampling technique was distributing questionnaires using google form via Whatsapp. The author conducted research on the iPhone smartphone as the object of this research. The objectives of this study are (1) hedonic value has an effect on customer satisfaction, (2) social value has an effect on customer satisfaction, (3) functional value has an effect on customer satisfaction and (4) customer satisfaction has an effect on customer loyalty. The research findings show that customer expectations, more precisely the hedonic value on the iPhone brand, are valid and significant to customer satisfaction and customer loyalty. Social value is also valid and significant to customer satisfaction. Functional value is also valid and significant to customer satisfaction, and customer satisfaction has a positive effect on repurchase intention and customer loyalty. Therefore, iPhone companies must maintain credibility so that customers always trust and continue to use iPhone as the best brand for the smartphone level. The iPhone must also maintain brand awareness so that it is always remembered and used as the flagship smartphone in Indonesia. Keywords: hedonic value, social value, functional value, customer satisfaction, customer loyalty, iphone.

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Krisnawati, Wenti. « PENGARUH REWARD ATTRACTIVENESS, KNOWLEDGE BENEFIT, REQUIRED EFFORT, GROUP BELONGINGNESS DAN DISCLOSURE COMFORT TERHADAP EXPERIENTIAL BENEFIT CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY ». MANAJERIAL 6, n^o 01 (13 mai 2019) : 67. http://dx.doi.org/10.30587/jurnalmanajerial.v6i01.865.

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Purpose from this study was to determine the effect of attractiveness reward on experiential benefit, knowledge benefit on experiential benefit, required effort on experiential benefits, group belongingness to customer satisfaction, disclosure closure to customer satisfaction, group belongingness to customer loyalty, disclosure comfort to customer loyalty, experiential benefits to customer satisfaction and customer satisfaction to customer loyalty. The population used in this study is all Excelso customers who have amember card coffee shop Excelso. The number of samples in this study were 178 respondents. The analysis technique used is Structural Equation Modeling (SEM) using the AMOS 16.0 program. The results showed a significant influence between variable reward attractiveness on experiential benefit, knowledge benefit on experiential benefit, required effort on experiential benefits, group belongingness to customer satisfaction, disclosure closure on customer satisfaction, experiential benefits for customer satisfaction, and customer satisfaction for customer loyalty. Whereas variables that have no effect between variables group belongingness to customer loyalty and disclosure comfort to customer loyalty due to loyalty are influenced by satisfaction. Customers will be loyal when they are satisfied with the products or services offered by the company.

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Thèses sur le sujet "Satisfaction and customer loyalty"

Bae, Young Han. « Three essays on the customer satisfaction-customer loyalty association ». Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3255.

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The association between customer satisfaction and customer loyalty is one of the most central relationships for marketing theory and practice. To improve our understanding of this essential relationship in marketing, we develop a comprehensive and flexible theoretical framework for analyzing the association between customer satisfaction and customer loyalty, which simultaneously incorporates heterogeneity in the possible dimensions of competitive settings. This theoretical framework is grounded by more than 40 years of academic and practitioner research on the association between these two constructs, which allows us to more precisely examine the true nature of the association between satisfaction and loyalty by incorporating competitive setting heterogeneity. In addition, we test our theoretical framework by estimating a 3-level empirical hierarchical linear model, using American Customer Satisfaction Index data and several customer, firm and industry characteristics. Our findings indicate that the true nature of the association between satisfaction and loyalty is significantly influenced by competitive setting differences. Accounting for such differences allows firms and managers to significantly increase their ability to effectively convert satisfaction investments into loyalty. Also, we identify important trade-offs between the intercept and slope of the association between the two metrics, indicating that firms' incentives to invest or not in satisfaction differ dramatically across industries. Depending on the shape of their satisfaction-loyalty curve, firms can obtain a certain level of loyalty by indirectly choosing how much to invest in satisfaction. Therefore, customer satisfaction must be treated as an endogenous variable. In our subsequent analysis, we control for both satisfaction endogeneity and competitive settings heterogeneity using a Two-Stage Least Squares 3-level hierarchical linear model, correcting the standard error estimates via a jackknife procedure. This research provides precise, important theoretical and managerial insights, and broadens our understanding of the essential features of the satisfaction-loyalty relationship.

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Van, La Khanh. « Customer loyalty in web-based retailing ». [Melbourne] : RMIT University, 2005. http://adt.lib.rmit.edu.au/adt/uploads/approved/adt-VIT20070108.150426/public/02whole.pdf.

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Behrami, Faton, et Mikael Jonasson. « Kundlojalitet : en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank ». Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11008.

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In Sweden today almost all people are connected to a bank in some way. It can range from loans, savings, shares, etc. They have a current account where salaries, student aid etc. is paid. Due to the large selection of banks, it has become more important for banks to be competitive in their services to their customers so they don’t change bank. This has led to that more and more banks are trying to get their customers to be more loyal to the bank by being more competitive. Loyalty is the result of several interrelated factors such as customer satisfaction and service. This leads to the purpose of this study to investigate if the demographic aspects have any influence on loyalty. Through a questionnaire survey, this study examined whether there is an influence of the demographic aspects on loyalty. The questionnaire consisted of questions based on previous research. It was distributed to people in Kristianstad on three different locations. Overall response rate to the questionnaires distributed gave us a participation of 110 respondents. The results were then statistically processed in order to test if there is a significant difference in loyalty within the various demographic aspects. According to this study, we could not find any differences in the demographic aspects. However, we were able to find small differences in the mean values between the different groups in the demographic aspects
I dagens Sverige är i stort sett alla personer på något sätt kopplade till en bank. Det kan vara alltifrån lån, sparande, aktier m.m. Nästan alla personer i dagens Sverige har ett transaktionskonto dit lön, studiemedel m.m. utbetalas. På grund utav det stora utbudet av banker har det blivit viktigare för bankerna att vara konkurrenskraftiga i sina tjänster till sina kunder så att de inte byter bank. Detta har medfört att fler och fler banker satsar mycket resurser på att få sina kunder att bli lojala mot banken. Lojalitet är resultatet utav flera sammanhängande faktorer som exempelvis kundnöjdhet och service. Detta leder till uppsatsens syfte att undersöka ifall de demografiska aspekterna har påverkan på lojalitet. Genom en enkätundersökning har denna studie undersökt ifall det finns en påverkan av de demografiska aspekterna på lojalitet. Enkäten bestod av frågor som grundar sig på tidigare forskning. Den delades ut till personer i Kristianstad vid tre olika tillfällen. Totala svarsfrekvensen på de utdelade enkäterna gav oss ett deltagande på 110 respondenter. Resultaten har sedan bearbetats statistiskt för att testa ifall det råder signifikanta skillnader på lojalitet inom de olika demografiska aspekterna. Enligt denna studie kunde vi inte påvisa några skillnader inom dem demografiska aspekterna. Däremot kunde vi urskilja små skillnader i medelvärdena mellan de olika grupperna i de demografiska aspekterna.

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Sharp, Byron Malcolm. « Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase ? / ». Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

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Carev, Danijel. « Guest satisfaction and guest loyalty study for hotel industry / ». Online version of thesis, 2008. http://hdl.handle.net/1850/8037.

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Zammit, Joseph A. « Antecedents to service loyalty : a theoretical and empirical investigation ». Thesis, University of Surrey, 2000. http://epubs.surrey.ac.uk/740/.

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Naveed-ur-Rehman, Muhammad. « Customer Retention Strategies of Compressed Natural Gas (CNG) in a Developing Country (Pakistan) ». Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24338.

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Background: Statistics say that Pakistan is the third largest user of compressed natural gas, its increased demand has encouraged investment in this sector. Number of stations has doubled in less than four years, this has increased the ratio of competition and low amounts of profit. Cut throat competition forces retailers to work on quality for customers’ retention and for this retailers are expected to understand the needs and requirements of their customers. This understanding is the only key to customer retention. Research undertaken focus on the key issues faced by CNG stations for customers’ retention. The study will focus on retailer’s strategies for customer retention in a competitive environment. Purpose: The purpose of this paper is study customer retention strategies adopted by compressed natural gas (CNG) retailing stations, in a developing country (Pakistan). Research Question: How do CNG retailing stations satisfy, make loyal, and retain their customers in a competitive environment? Methodology: Deductive approach has been adopted for this research to investigate the behaviour of customers through telephone interviews, as it is a distant research. Convenience sample has been selected for this research and ten semi-structured telephonic interviews have been conducted to get the empirical data from the CNG retailers of Lahore, stations from ten different stations have been selected on the basis of prestige, repute and amount of publicity in print and electronic media. Semi structured interviews will be based on primary and secondary data together. Primary data is in the form of interviews, secondary in the form of reports and published journals. Telephonic interview was based on open-ended questions to judge the views, knowledge and utility of customers experience and close-ended questions that have provided the direct and accurate answers. Telephonic interviews have advantages and disadvantages but for a distant research like this, it is the only best possible methodology to get first-hand knowledge quickly, interview was based on ten questions to get a complete picture of customers’ retention. Operationalization was based on 14 questions question 1 to 6 are about customers’ satisfaction, 7 to 11 customer loyalty and 12 to 14 customer retention. Validity and reliability is the key to success for any research. Same question were asked in different ways to check the reliability of the answers, target oriented questions were asked to validate the objective of the research and to make research credible. Conclusion and Results: The research establishes that most companies do not have specific plans for the customer retention in a cut-throat competitive environment. Customers’ service and technical issues were the targeted areas to understand the customers’ retention. Customers’ retention means profit, low retention means low profits. Result in a nutshell is an increased focus on imperial investigation, which is inevitable to study strategies for customer retention for the survival in the competitive world.

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Keiningham, Timothy L. « Satisfaction and loyalty : examining and challenging the linkages leading to firm performance ». Thesis, Staffordshire University, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.522117.

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Amarsanaa, Bolor, et Joshua Anjorin. « Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty ». Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11766.

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ABSTRACT Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. Is that why companies today are exploring the potentials of mobile phones to ultimately earn customers’ loyalty? However, there is not much research done in this area, especially in finding correlation between mobile marketing and customer loyalty. Thus, this research aims to examine correlation between mobile marketing and customer loyalty. Method: Data collection methods included literature reviews, a questionnaire and interviews. These were analysed by hypothesising, comparing with theories, and the use of descriptive analysis, correlation, and other methods presented as discussions, tables, and charts. Results & Conclusions: The theoretical and empirical research findings show that customer loyalty is positively related with mobile marketing. Use of mobile marketing such as mobile application, mobile web and SMS can perhaps enhance customer loyalty by meeting the demand of customers; increasing interaction and communication with customers; and increasing customer satisfaction. However, due to the research limitations and due to the fact that mobile marketing is a relatively new field of study, it needs some more time and more extensive research to make a general assumption about relationship between them and the strength of such relationship. Suggestions for future research: For further research, more extended research with broader samples is essential. It will be also crucial to investigate how much of an effect mobile marketing has on customer loyalty by scrutinizing company’s cost and profit measurements of mobile marketing besides opt-in and opt-out measurements of customers. Contribution of the thesis: We hope that this research has scratched the surface to this new field of study and made an addition to existing theory. It also stirs up interests in the emerging research on mobile marketing’s untapped potentials. Key words: Mobile Marketing, Customer loyalty, mobile phone, customer satisfaction, communication with customers.

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Sheehan, Benjamin. « How interjections increase customer satisfaction, purchase intent and loyalty ». Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/232832/1/Benjamin_Sheehan_Thesis.pdf.

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This research suggests that interjections e.g., “wow”, “aww”, and “hmm”, shape consumer attitudes and behaviours. Seven experiments demonstrate that consumers are more satisfied, willing to purchase, and loyal when service agents (human or chatbot) use interjections. Consumers respond positively to interjections because they feel listened to, feel the agent is in a positive mood, and feel the agent is human. The effect holds across a range of contexts and stages of the purchasing process. The findings shed light on a range of psychological processes while providing a straightforward means of enhancing satisfaction, purchase intent, and loyalty.

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Livres sur le sujet "Satisfaction and customer loyalty"

Johnston, Catharine G. Beyond customer satisfaction to loyalty. Ottawa : Conference Board of Canada, 1996.

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Lowenstein, Michael W. The customer loyalty pyramid. Westport, Conn : Quorum, 1997.

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Superior customer satisfaction and loyalty : Engaging customers to drive performance. Milwaukee, Wis : ASQ Quality Press, 2009.

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Timm, Paul R. Customer service : Career success through customer loyalty. 5^e éd. Upper Saddle River, N.J : Prentice Hall, 2010.

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Customer service : Career success through customer loyalty. 5^e éd. Upper Saddle River, N.J : Prentice Hall, 2011.

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Goldstein, Sheldon D. Superior customer satisfaction and loyalty : Engaging customers to drive performance. Milwaukee, Wis : ASQ Quality Press, 2009.

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Goldstein, Sheldon D. Superior customer satisfaction and loyalty : Engaging customers to drive performance. Milwaukee, Wis : ASQ Quality Press, 2009.

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Glanz, Barbara A. Building customer loyalty : How you can help keep customers returning. Burr Ridge, Ill : Irwin Professional Pub./Mirror Press, 1994.

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Beyond customer satisfaction to customer loyalty : The key to greater profitability. New York : American Management Association, 1996.

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Mishra, Hari Govind. Dominance of affective over cognitive customer satisfaction in satisfaction - loyalty relationship in service encounters. Ahmedabad : Indian Institute of Management, 2014.

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Chapitres de livres sur le sujet "Satisfaction and customer loyalty"

Hohenberg, Sebastian, et Wayne Taylor. « Measuring Customer Satisfaction and Customer Loyalty ». Dans Handbook of Market Research, 1–30. Cham : Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-05542-8_30-1.

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Hohenberg, Sebastian, et Wayne Taylor. « Measuring Customer Satisfaction and Customer Loyalty ». Dans Handbook of Market Research, 909–38. Cham : Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-319-57413-4_30.

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Berners, Philip, et Adrian Martin. « Improving Customer Loyalty ». Dans The Practical Guide to Achieving Customer Satisfaction in Events and Hotels, 97–122. London : Routledge, 2022. http://dx.doi.org/10.4324/9781003154600-7.

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Fiqqih, Mohammad Nadhiful. « The Effect of Perceived Price Fairness, Product Quality, and Service Quality on Customer Loyalty with Customer Satisfaction Mediation on Shopee Consumers ». Dans Proceedings of the 19th International Symposium on Management (INSYMA 2022), 265–71. Dordrecht : Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_35.

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Abstract This study aims to examine the effect of product price fairness, product quality, and service quality on customer loyalty by customer satisfaction mediation. This research was conducted on Shopee consumers in Surabaya. This study used quantitative methods with PLS (partial least square) test equipment. The results show that product fairness has an effect on customer loyalty, while product quality and service quality have no effect on customer loyalty. Product price fairness and service quality have an effect on customer satisfaction, while product quality has no effect. While customer satisfaction affects customer loyalty.

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Kuswardani, D. C., et T. E. Yani. « Building customer loyalty through customer satisfaction as an intervening variable ». Dans Facing Global Digital Revolution, 79–82. Boca Raton : CRC Press, Taylor & Francis Group, [2020] | “Proceedings of the 1st International Conference on Economics, Management, and Accounting (BES 2019), July 10, 2019, Semarang, Indonesia”--Title page. : Routledge, 2020. http://dx.doi.org/10.1201/9780429322808-18.

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Johnson, Michael D. « Achieving Customer Satisfaction, Loyalty, and Retention Through Strategic Alignment ». Dans Customer Retention in the Automotive Industry, 117–39. Wiesbaden : Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2_6.

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Caruana, Albert, B. Ramasashan et Kathleen A. Krentler. « Corporate Reputation, Customer Satisfaction, & ; Customer Loyalty : What is the Relationship ? » Dans Developments in Marketing Science : Proceedings of the Academy of Marketing Science, 301. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_102.

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Ishida, Chiharu. « Consumer Satisfaction-Loyalty Link : A Social Exchange Perspective ». Dans Marketing, Technology and Customer Commitment in the New Economy, 148. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_51.

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Mujahid, F., et H. Setyowardhani. « Effect of LSQ from JNE loyalty card on customer satisfaction and loyalty ». Dans Acceleration of Digital Innovation & ; Technology towards Society 5.0, 117–22. London : Routledge, 2022. http://dx.doi.org/10.1201/9781003222927-18.

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Auh, Seigyoung, et Michael D. Johnson. « The Complex Relationship between Customer Satisfaction and Loyalty for Automobiles ». Dans Customer Retention in the Automotive Industry, 141–66. Wiesbaden : Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2_7.

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Actes de conférences sur le sujet "Satisfaction and customer loyalty"

Rahmawati, Evi, et Aleti N. Pratiwi. « Marketing Sharia, Customer Satisfaction, Religiosity, Financing, and Customer Loyalty ». Dans 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020). Paris, France : Atlantis Press, 2021. http://dx.doi.org/10.2991/aer.k.210121.024.

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Abror, Abror, Dina Patrisia et Yunita Engriani. « Service Quality, Customer Satisfaction and Customer Loyalty : Preliminary Findings ». Dans 4th Sriwijaya Economics, Accounting, and Business Conference. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0008436300140019.

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Alemadi, Abdulla Nasser, et Emad Abushanab. « M-Service Quality of Telecom Companies in Qatar ». Dans Qatar University Annual Research Forum & Exhibition. Qatar University Press, 2021. http://dx.doi.org/10.29117/quarfe.2021.0158.

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Today, although mobile applications make our lives easier, the service quality provided by such applications has become a vital element in increasing customer satisfaction. This research paper aims to identify the significant mobile service quality factors (Application Design, Ease of Use, Information Content, Reliability, Responsiveness, Empathy, Security and Prices and offers) that influence customer satisfaction and loyalty in Qatar’s telecommunications sector. To answer the research question and test the hypotheses that form the study model, data were collected through an online questionnaire of 195 random customers who use Ooredoo or Vodafone mobile applications in Qatar. The proposed model was evaluated using partial least squares structural equation modeling (PLS-SEM). The results show that Ease of Use, Information Content, Responsiveness, and Security are the most significant factors that affect M-Customer Satisfaction. Also, there is a strong relationship between M-customer Satisfaction and M-loyalty. On the contrary, Application Design, Reliability, Empathy, and Prices and offers did not affect M-customer satisfaction. Thus, the managers in telecommunication companies should adopt a strategy that focuses on the M-service quality factors that most influence M-customer satisfaction to increase customer satisfaction rates and loyalty to their products and services. It will also help reduce overall costs by delivering those products and services to a higher proportion of customers through the mobile application rather than physical branches. This paper also helps the researchers use the proposed model in future research to understand these relationships in other countries better.

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Silva, L., P. Dissanayake, B. Kumarasiri et D. Soorige. « CUSTOMER LOYALTY TOWARDS SUSTAINABLE HOTELS : CASE STUDIES IN SRI LANKA ». Dans The 9th World Construction Symposium 2021. The Ceylon Institute of Builders - Sri Lanka, 2021. http://dx.doi.org/10.31705/wcs.2021.20.

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The hotel sector is directly combined with customer loyalty as it has become increasingly obvious by incorporating its’ antecedents with customer satisfaction and trust. Customer loyalty is influenced by customer satisfaction of hospitality service when it is significantly related to service quality. Sustainability is an important concept that can adapt to achieving customer loyalty in the Sri Lankan hotel sector. Indeed, most conventional hoteliers in Sri Lanka do not have the idea of success in achieving customer loyalty through the sustainability concept. Also, despite the abundance of research on the concept of sustainability, a gap in literature could be identified, when it comes to analysing the customer loyalty aspects toward sustainable hotels in Sri Lanka. This study is therefore aimed to bridge the gap that exists in the literature to prove the success of adopting the concept of sustainability in achieving customer loyalty. A qualitative research approach with two case studies was used to achieve the aim of the study. The selected cases include two green-certified five-star hotels which are under the topmost sustainable hotels in Sri Lanka according to Sri Lanka Tourism Development Authority. A total of 10 interviews were conducted from both cases. The collected data were analysed using content analysis. The customer loyalty aspects were identified on the deriving basis of self-influence factors of customers and their consideration of benefits in sustainable hotels. The study unveils an analysis of the interconnection between sustainable hotels and customer loyalty. The findings provide the path to conventional hotels to identify the success of implementing sustainability concept in achieving customer loyalty.

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Deng, Zhahua, Jinlong Zhang, Ling Zhao, Yaobin Lu et K. K. Wei. « Customer Satisfaction and Loyalty of Mobile Services ». Dans 2009 Eighth International Conference on Mobile Business. IEEE, 2009. http://dx.doi.org/10.1109/icmb.2009.27.

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Sulaiman et Said Musnadi. « Customer Relationship Management, Customer Satisfaction and Its Impact on Customer Loyalty ». Dans International Conference on Multidisciplinary Research. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0008892606920698.

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Yang, Kai-Fu, Yu-Ching Chiang et Yi-Shen Lin. « A Study on Service Quality, Customer Satisfaction, and Customer Loyalty ». Dans the 2nd International Conference. New York, New York, USA : ACM Press, 2018. http://dx.doi.org/10.1145/3268808.3268819.

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Hutagaol, David Clinton, et Rezi Erdiansyah. « The Effect of Service Quality, Price, Customer Satisfaction on Customer Loyalty of AirAsia Customers ». Dans Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019). Paris, France : Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200515.063.

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Setiawan, Fadli, Idris Idris et Abror Abror. « The Relationship Between Religiosity, Service Quality, Customer Satisfaction and Customer Loyalty ». Dans Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018). Paris, France : Atlantis Press, 2019. http://dx.doi.org/10.2991/piceeba2-18.2019.31.

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Jamaludin, Hamiza. « Perceived Service Quality, Customer Satisfaction, and Customer Loyalty in Takaful Industry ». Dans 9th International Economics and Business Management Conference. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.12.05.83.

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Rapports d'organisations sur le sujet "Satisfaction and customer loyalty"

Kim, Jiyoung, et Kathleen Higgins. Effect of Perceived Fit and Attribution of CSR Programs on Brands’ Moral Legitimacy, Customer Satisfaction and Brand Loyalty. Ames : Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-835.

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Seybold, Patricia. Nurturing Customer Loyalty in the B2B World. Boston, MA : Patricia Seybold Group, mai 2005. http://dx.doi.org/10.1571/bp5-26-05cc.

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Rajamani, Deepa, et Saumya RamaRao. Enhancing customer satisfaction for health services. Population Council, 2019. http://dx.doi.org/10.31899/rh9.1100.

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Davis, Jamie. Measuring Air Force Contracting Customer Satisfaction. Fort Belvoir, VA : Defense Technical Information Center, décembre 2015. http://dx.doi.org/10.21236/ada632273.

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Davis, Kathryn M. Running Head : Improving Pharmacy Customer Satisfaction. Fort Belvoir, VA : Defense Technical Information Center, juin 2006. http://dx.doi.org/10.21236/ada473548.

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Kang, Ju-Young M. Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces. Ames : Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-503.

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Su, Jin, et Xiao Tong. Brand Personality, Consumer Satisfaction and Loyalty : A Perspective from Denim Jeans. Ames : Iowa State University, Digital Repository, novembre 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-54.

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Duque Rengel, VK, ME Abendaño Ramírez et AV Velásquez Benavides. Analysis of communication factors influencing customer loyalty among university students. Revista Latina de Comunicación Social, juin 2017. http://dx.doi.org/10.4185/rlcs-2017-1190en.

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Lee, Jong-Geun, Amrut Sadachar et Srikant Manchiraju. Investigating Customer Loyalty to Apparel and Beauty Subscription Box Retailers. Ames : Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-283.

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none,. Impacts of Energy Efficiency Programs on Customer Satisfaction. Office of Scientific and Technical Information (OSTI), novembre 2011. http://dx.doi.org/10.2172/1219688.

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