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Livres sur le sujet « Relationship Marketing Approach »

Auteur : Grafiati

Publié le 10 mars 2023

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1

Marketing management : A relationship approach. 2^e éd. New York, NY : Pearson Education, 2010.

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2

Pelton, Lou E. Marketing channels : A relationship management approach. 2^e éd. Boston : McGraw-Hill/Irwin, 2002.

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3

David, Strutton, et Lumpkin James R, dir. Marketing channels : A relationship management approach. 2^e éd. Boston, Ma : McGraw-Hill/Irwin, 2002.

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4

Pelton, Lou E. Marketing channels : A relationship management approach. Chicago, Ill : Irwin, 1997.

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5

(Anthony), Conway A., et Warnaby Gary, dir. Relationship marketing : A consumer experience approach. Los Angeles : Sage, 2010.

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6

Turbett, Anne. Developing an accountancy practice : A relationship marketing approach. [s.l : The Author], 1996.

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7

J, Reinartz Werner, dir. Customer relationship management : A database approach. Hoboken, N.J : Wiley, 2006.

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8

Smith, Tracey Jayne. Factors influencing the development of a relationship marketing approach within marketing channels. (s.l : The Author), 1993.

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9

Service management and marketing : A customer relationship management approach. 2^e éd. Chichester : Wiley, 2000.

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10

Hite, Robert E. Managing salespeople : A relationship approach. Cincinnati, OH : South-Western College Pub., 1998.

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11

Stone, Merlin. Relationship marketing strategy : A new approach to building profitable contact with customers. Bedford : Policy Publications, 1997.

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12

Customer experience management : A revolutionary approach to connecting with your customers. New York : Wiley, 2003.

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13

Haberer, JoAnn B. Customer service in the information age : A common sense approach to high-tech help. Boston, MA : Thomson/Course Technology, 2004.

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14

John, Moon, dir. Pitch perfect : Feel the impact of a winning sales approach. Chichester, West Sussex : Capstone, 2003.

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15

O'Neill, Thomas. Building higher education/employer relationships : A marketing approach. (s.l : The Author), 1999.

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16

C, Haidacher Richard, et United States. Dept. of Agriculture. Commodity Economics Division, dir. Approaches to modeling retail-farm price spreads and derived demand relationships for food commodities : A selected, annotated bibliography. [Washington, DC] : U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

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17

Wohlgenant, Michael K. Approaches to modeling retail-farm price spreads and derived demand relationships for food commodities : A selected, annotated bibliography. [Washington, DC (Washington 20005-4788)] : U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

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18

Wohlgenant, Michael K. Approaches to modeling retail-farm price spreads and derived demand relationships for food commodities : A selected, annotated bibliography. [Washington, DC] : U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

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19

service), SpringerLink (Online, dir. Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches. Heidelberg : Physica-Verlag Heidelberg, 2010.

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20

Marketing Management : A Relationship Approach. Pitman Publishing, 2002.

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21

Marketing Management : A Relationship Approach. Pearson Education, Limited, 2019.

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22

Marketing Management : A Relationship Approach. Pearson Education, Limited, 2014.

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23

Strutton, David, Lou E. Pelton et James R. Lumpkin. Marketing Channels : A Relationship Management Approach. 2^e éd. McGraw-Hill/Irwin, 2001.

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24

Strutton, David, Lou E. Pelton et James R. Lumpkin. Marketing Channels : A Relationship Management Approach. McGraw-Hill/Irwin, 2001.

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25

Strutton, David, Lou E. Pelton et James R. Lumpkin. Marketing Channels : A Relationship Management Approach. Mcgraw-Hill College, 1998.

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26

Baron, Steve, Gary Warnaby et Tony Conway. Relationship Marketing : A Consumer Experience Approach. SAGE Publications, Incorporated, 2010.

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27

Baron, Steve, Gary Warnaby et Tony Conway. Relationship Marketing : A Consumer Experience Approach. SAGE Publications, Limited, 2011.

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28

Parowicz, Izabella. Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services. Palgrave Pivot, 2018.

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29

Strutton, David, Lou E. Pelton et James R. Lumpkin. Marketing Channels : A Relationship Management Approach (The Irwin Series in Marketing). Irwin Professional Publishing, 1996.

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30

Reinartz, Werner, et V. Kumar. Customer Relationship Management : A Databased Approach. Wiley, 2005.

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31

Hollensen, Svend. Marketing Management : A Relationship Approach with Marketing in Practice Case Studies Dvd. Pearson Education, Limited, 2004.

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32

Gronroos, Christian, Christian Gr et ouml;nroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, 2000.

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33

Gronroos, Christian, et Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition. 2^e éd. Wiley, 2000.

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34

Managing Salespeople : A Relationship Management Approach. South-Western College Pub, 1997.

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35

Next-Step Selling : A New Approach to Create and Deliver Value for Your Customer. Longman, 2001.

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36

Leach, John, et John Moon. Pitch Perfect : Feel the Impact of a Winning Sales Approach. Capstone, 2004.

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37

Hoff, Timothy J. Retail Thinking Comes to Health Care. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190626341.003.0003.

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Retail thinking and tactics are beginning to find their way into health care delivery, further impacting the ability to have strong, dyadic doctor-patient relationships. External forces described in Chapter 2 and poor patient experiences provide fertile soil for their growth. The retail rhetoric consists of heavy emphasis on “value,” “transparency,” “branding,” and “consumer activation.” The implementation of retail tactics into health care shifts the emphasis from relational to transactional forms of exchange, the latter emphasizing short-duration exchanges between buyer and seller, standardized obligations, and economic satisfaction. Retail approaches give large health care organizations greater power given their scale and resources to engage in key retail tactics such as data analytics, market segmentation, marketing, and price competition. There are tangible reasons for bringing some aspects of retail thinking into health care. Their application, however, brings risks for patients and their care, and threatens to undermine doctor-patient relationships further.

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38

Prestholdt, Jeremy. Africa and The Global Lives of Things. Sous la direction de Frank Trentmann. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199561216.013.0005.

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Inquiries into commodification, social distinction, and fashion have offered fresh perspectives on social relations and cultural formations in Africa. Imported consumer goods were both elemental to social relationships and a cornerstone of Africa's global interfaces. This article explores how the social dynamics of consumer demand in Africa were shaped by, and gave shape to, larger social, economic, and political relationships from the sixteenth to the early twentieth century. This approach underscores the interrelation of African cultural imperatives and histories of globalization. Focusing on East Africa in the late nineteenth century, the article begins with a snapshot of consumer trends before the nineteenth century. It then examines three dimensions of consumption in the late nineteenth and early twentieth century: marketing consumer objects, the social relations of consumption, and the ways manufacturers accommodated African consumer demand. Taken together, these themes augment our understanding of social change in Africa, contribute to wider reflections on consumption as a mode of trans-societal relation, and highlight how manufactured objects can be conceptually and physically transformed throughout their global life cycles.

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39

Robbins, Keith, dir. History of Oxford University Press : Volume IV. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780199574797.001.0001.

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Volume Abstract: In 2004 as in 1970 the Oxford University Press occupied a leading position among national and international publishers. Despite this seeming constancy the Press underwent significant changes, prompted by technological, economic, educational, and political developments in Britain and elsewhere. Part I considers the Press as a whole, beginning by examining the response to the 1970 Waldock Report, the business history of the Press—its structure, leadership, and finances, and its relationship with the University of Oxford. Case studies explore in detail the removal of the London Business to Oxford, the relocation of distribution facilities to Corby, and the closure of the Printing House. Subsequent chapters trace broader developments including OUP’s approach to sales and marketing, changes in book design, the impact of technological change, and the Press’s relationship with its staff and with the built environment in Oxford and around the world. Part II looks at the Press through its publications. These seven chapters each consider a part of the OUP list: academic titles, textbooks, and monographs; trade titles, including children’s books; schoolbooks; dictionaries and reference titles; journals; music, hymnals, and bibles; and poetry. Part III assesses the global outreach of the Press, examining OUP’s English-language teaching division and detail the operations and publications of its international branches. The volume describes the evolution of OUP—sometimes gradual, sometimes controversial—into a more streamlined and financially minded organization that nevertheless remained dedicated to its scholarly mission to provide excellent academic and educational resources for readers of all ages, nationalities, and interests.

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40

Davison, Annette. Title Sequences for Contemporary Television Serials. Sous la direction de John Richardson, Claudia Gorbman et Carol Vernallis. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199733866.013.0036.

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This article appears in theOxford Handbook of New Audiovisual Aestheticsedited by John Richardson, Claudia Gorbman, and Carol Vernallis. This chapter focuses on the main title sequences of recent television serials commissioned by the North American premium cable channel Home Box Office. At around 90 seconds’ duration, these sequences buck the trend much in evidence elsewhere on television of minimizing such elements drastically and placing such identifiers later in the show. An exploration of the functions and characteristics of television title sequences is followed by an introduction to commercial television marketing and approaches to the audiovisual. The chapter then provides detailed analyses of the title sequences forThe Sopranos(1997-2007), with music by Alabama3/A3 (“Woke Up This Morning”) andSix Feet Under(2001-05), with music by Thomas Newman. The relationship between the aesthetic character of the sequences and the institutional context of the serials in question is explored, suggesting that such sequences function as signifiers of the commissioning channel's brand identity.

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