Littérature scientifique sur le sujet « Pirelli Industries »

AbstractThe digital age or the 4.0 industry makes its presence felt in all areas of the economy, making serious contributions to its development. The automotive industry is in a phase of change, acting on all its sub-industries such as the automotive tyre industry. We are witnessing a process in which large companies no longer sell a simple car or basic tyres, but resort to new technologies and digitalization to sell complex services tailored to the needs of consumers. Terms such as connectivity, mobility, autonomy became the main pillars in the development of such solutions integrated in the current market. Based on a SWOT analysis and a focus group organized with specialists from the field, this article aims to highlight the tyre industry market, which are the latest trends in the technologies used for development of the tyre industry, which are the factors that contribute to its growth and which are the threats, the opportunities for the big competitors in the market: Bridgestone, Goodyear, Michelin and Pirelli.

In this paper, I examine the unpublished First World War diaries of Giovanni Pirelli – heir to the helm of the Pirelli tyre company – for their account of how the war and fall of Fascism may have catalysed his dissociation from his family, his class, and his ideological foundation. In the post-war period, Pirelli traced the source of his rejection of his inheritance to his experiences during the Russian retreat, but in the moment, the expression of this kind of transformation is fragmentary and complex. Scholars often look to war diaries and letters for their testimony to the state of the individual in combat. Through close reading, I trace how Pirelli’s writings negotiate his immense privilege and his attempt to construct a moral identity in the midst of war. I consider how they demonstrate his break with his wartime ideals and Fascism and how they anticipate his later transition from industrial heir to socialist activist. My examination of these diaries reveals the ambiguities inherent in this transformation of Fascist and bourgeois subjectivity.

This research is intended as a methodological discussion towards the study of memory within anthropology. It is based on ethnographic and archival research in the post-industrial area of Pirelli-Bicocca in Milan, Italy. I consider here the historical archive of the Pirelli Industries and my conversations with former unionists and workers of the Pirelli; I focus on the accounts of the years 1968-1969, also known as the “Second Red Biennium” or the “Autunno Caldo”, an exceptional phase of two years of intense demonstrations and strikes. I explore both archival sources and personal accounts, in short: the plurality of voices that are part of the site’s memory, past and present.

In the last years, a new phase of economic crisis, which is concerning sectors of manufacturing industries, is affecting Europe. Focusing on Italy, sectors which have strongly characterized our country, such as textile and accessories, are facing with an fluctuating period of crisis. Also in this case, as it happened from late ‘80s, the urban structures and identities are seriously affected and need interventions of regeneration in order to gain new life both from social, productive and commercial point of views. Having in mind the Italian case, while the first phase identified had the characteristics of a disruptive macro-phenomenon, the second phase is more subtle and gradual. In this paper we are going to focus on changes of design culture in light of these urban phenomena. While we can already make a first evaluation of regeneration projects developed after the crisis of heavy industry sectors, the most recent events of industrial recession and the consequent regeneration of the correspondent empty areas are still ongoing. In order to analyze and, where it is possible, compare these two phases, we are going to look at two Italian case studies. The first is Bicocca, an area of Milan, which in the ‘90s was interested by a massive plan of regeneration and transformation after the closure of Breda and Pirelli industries. The second is Biella, a Piedmont Province city, which has been one of the most important centers for the textile and wool industry; the crisis of this sector strongly emerged in the first years on 2000 even if it had already begun between ‘80s and ‘90s when the biggest textile factories closed down. The differences between these two examples are not merely physical and dimensional but are clearly influenced by a different timing in the regeneration processes, which occurred in these areas (or, in the case of Biella, is still occurring). The analysis proposed in this paper will be focus on the action-research developed within two didactic experiences. Notwithstanding the distinctions in terms of objectives and actors involved, in this paper we are going to delineate a systemic approach to study and design for the regeneration, improvement and innovation of places. We will try to understand if, through strategic design, it is possible to identify those soft levers and interventions able to rejoin the pieces of places, which lost their functionality and identity.DOI: http://dx.doi.org/10.4995/IFDP.2016.3284