Littérature scientifique sur le sujet « Persuasion (rhétorique) – Dans la publicité »
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Articles de revues sur le sujet "Persuasion (rhétorique) – Dans la publicité"
Ventura, Daniela, et Jorge Juan Vega y Vega. « La place de la rhétorique dans l’opération traduisante de la publicité ». Articles hors thème 27, no 2 (21 octobre 2016) : 199–226. http://dx.doi.org/10.7202/1037751ar.
Texte intégralBrouland, Pierre. « Rhétorique de la publicité dans le français contemporain ». Acta Oeconomica Pragensia 14, no 4 (1 décembre 2006) : 82–87. http://dx.doi.org/10.18267/j.aop.114.
Texte intégralLarochelle, Gilbert. « Rhétorique et Transcendance de la Parole Publique ». Philosophica : International Journal for the History of Philosophy 15, no 30 (2007) : 5–26. http://dx.doi.org/10.5840/philosophica2007153021.
Texte intégralHanvelt, Marc. « Polite Passionate Persuasion : Hume's Conception of Rhetoric ». Canadian Journal of Political Science 43, no 3 (septembre 2010) : 565–81. http://dx.doi.org/10.1017/s0008423910000636.
Texte intégralMiernowski, Jan. « Au delà de la rhétorique : la haine ? » Rhetorica 20, no 4 (2002) : 391–403. http://dx.doi.org/10.1525/rh.2002.20.4.391.
Texte intégralMcCarthy, Michael S., et David L. Mothersbaugh. « Les effets de la typographie sur la persuasion publicitaire : un modèle général et des tests empiriques préliminaires ». Recherche et Applications en Marketing (French Edition) 17, no 4 (décembre 2002) : 67–89. http://dx.doi.org/10.1177/076737010201700404.
Texte intégralPLESSIS-BÉLAIR, Ginette. « L’apport des sciences humaines dans la compréhension et l’analyse du discours persuasif ». Sociologie et sociétés 19, no 2 (30 septembre 2002) : 155–62. http://dx.doi.org/10.7202/001569ar.
Texte intégralTopa-Bryniarska, Dominika. « Stratégies discursives de persuasion dans la critique de cinéma comme activité rhétorique ». Studia Romanica Posnaniensia 44, no 3 (15 septembre 2017) : 183. http://dx.doi.org/10.14746/strop.2017.443.012.
Texte intégralDahl, Darren W. « Campagnes humanitaires choc : pour une meilleure compréhension de leur efficacité : Réflexions sur l’article « Emotions et comportements prosociaux : étude de l’efficacité des campagnes humanitaires émotionnelles » de Jeanne Albouy ». Recherche et Applications en Marketing (French Edition) 33, no 1 (13 novembre 2017) : 94–98. http://dx.doi.org/10.1177/0767370117738705.
Texte intégralSeyfrid, Brigitte. « Rhétorique et argumentation chez Réjean Ducharme. Les polémiques béréniciennes ». Études 18, no 2 (30 août 2006) : 334–50. http://dx.doi.org/10.7202/201027ar.
Texte intégralThèses sur le sujet "Persuasion (rhétorique) – Dans la publicité"
Gallo, Elena. « Les discours de la publicité sociétale : analyse de campagnes italiennes et françaises ». Electronic Thesis or Diss., Sorbonne université, 2023. http://www.theses.fr/2023SORUL121.
Texte intégralThis research aims at enriching the field of critical discourse analysis through the study of messages which have been little explored until now, namely the discourse of social advertising. This term refers to campaigns that ask for a donation, or try to discourage or advocate certain behaviours in the name of public interest. The corpus is made of 57 social campaigns, promoted in Italy and in France between 2018 and 2020. No limit of topic has been fixed. As far as advertisers are concerned, campaigns promoted by public institutions, private companies and non-profit organisations have been analysed. The focus lies on the discourse strategies used in this corpus, which is very recent and has been studied from a comparative point of view. The aim was to see if major similarities or differences would be revealed, depending on the topic, the advertiser, the target and the objective. This research has been carried out from a sociolinguistic perspective, and more specifically from the point of view of critical discourse analysis, argumentation, rhetoric, semantics and pragmatics. In order to examine the corpus chosen, an analysis table has been created, so as to make the most of the resources provided by the different branches of linguistics. This table is organised into three plans – which do not correspond with a hierarchisation –, namely a linguistic plan, a pragmatic plan and a rhetorical plan
Tsofack, Jean-Benoît. « Sémio-stylistique des stratégies discursives dans la publicité au Cameroun ». Strasbourg 2, 2002. http://www.theses.fr/2002STR20023.
Texte intégralMakhlouf, Khaddouma Mouna. « Intégration de l'effet surprise dans les modèles de persuasion publicitaire ». Thesis, Paris 2, 2011. http://www.theses.fr/2011PA020078.
Texte intégralThis research is based on the fact that advertisers face an ever crowded market. This new advertising context-that is: double crowding of market and media as well as the consumer’s advertising mature awareness is at the very heart of advertising stake. Surprise can thus be a privileged means available to the creators of advertising agencies to capture the consumers’ attention. The objective of the present doctoral research aims to highlight the role of surprise within the process of advertising persuasion and elicit its functions while considering the impact of culture. Our concern is to examine the effect of surprise-in the advertising field- and its impact on the attitude towards the ad (Aad) and the attitude towards the brand (Ab) without ignoring the impact of culture. Our aim is to study surprise and to highlight they existence of an influence of this particular advertising persuasion. This can be expressed in the following question: What is the impact of surprise on advertising persuasion in a changing context ? The qualitative enquiry conducted with French and Tunisian experts, thanks to managerial implications, helped complete the theoretical part and guide the experimentation phase in a practical way. The development of a conceptual model fostered the definition of the persuasive process of individuals exposed to a surprising ad or announcement. Thus we focused on the mediating roles of the affective reactions caused by the announcement in the persuasion process of surprising ads while considering the articulation of the different steps of this process. Through this research, we tried to test two different spots. The first containing pleasant situations and the second containing unpleasant ones. We noticed the answers of the people interviewed are different according to the spot seen. Yet several major conclusions are made out of the results analysis: we could highlight the role of surprise within the advertising persuasion process and elicit its modalities, considering the cultural impact. For both types of advertising, the direct effect of surprise on the reminder is checked. Moreover, the attitude towards advertising represents the essential determiner of the attitude towards the brand. The results also helped promote the mediating role of three variables: attention, attitude towards the ad and the affective reactions caused by the ad. Besides, the results of the analyses highlight two variables capable of modifying the strength and sometimes the meaning of certain relations established previously: the emotion need variable and the culture variable. The global model test of our research-conducted by means of structural equations- considers the relation between beliefs towards the ad and beliefs towards the brand. The test showed that our model presents good adjustment and representation qualities
Masquelier, Denis. « La communication institutionnelle de recrutement et ses techniques publicitaires ». Valenciennes, 1995. https://ged.uphf.fr/nuxeo/site/esupversions/d0809fa2-f248-4213-a4b1-cceacb4803e9.
Texte intégralHelou, Zeina. « Linguistique juridique. L’art de la persuasion dans les grandes plaidoiries politiques contemporaines ». Thesis, Paris 4, 2014. http://www.theses.fr/2014PA040034.
Texte intégralWhat are argumentatives techniques used by lawyers litigants to convince the judges? Such is thequestion that we try to answer in this thesis concerning a linguistic study of the legal speech in the bigpolitical trials of the Second World War. The work consists of a theoretical part where are expose thecategories of analysis of the rhetorician of the Antiquity Aristote and of the contemporary rhetoricianChaïm Perelman who explain the main strategies of persuasion. The second part of this work isdedicated to the analysis of authentic texts: after an analysis of the pleas of lawyers in the trials of theregime of Vichy, our conclusion is: The defense counsels do not plead in the same way as those of thecharge on one hand, and, on the other hand, the traditional plea has no same shape as the modern plea. How consists a traditional plea? How consists a modern plea? What are the specific techniques in the charge or in the defense? Are there common techniques? Through this study, we invite you todiscover the answer to these questions and many others else
Onnein-Bonnefoy, Carole. « Le rôle de l'affectif dans le processus de persuasion publicitaire : la formation des attitudes lors de l'exposition à une publicité émotionnelle pour une marque inconnue ». Paris 9, 1999. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1999PA090003.
Texte intégralThis research is focused on the role of affect during the advertising persuasion process. Three ain questions have been raised : (1) is it possible to form an attitude toward a brand after a fist exposition to an ad without the intervention of beliefs about the brand ? (2) what is the role played by affective reactions ? (3) is their intensity an important variable ? The study is limited to the emotional ads because we don't really know how they work. Emotional ads have an influence on attention (they divert people attention from the brand to the executional variables). Considering the attitude formation process, we conclude : (1) affective reactions to the ad have a direct influence on attitude toward the ad and an indirect one through their effect on beliefs about the ad, (2) when affective reactions' intensity is high, they exert a direct effet on attitude toward the brand, (3), beliefs about the brand have no effect on attitude toward the brand when the ad don't give any direct information on the product and the brand, (4) attitudes are more favorable when the intensity of affective reactions is high
Abudayeh, Haneen. « Traduire l'émotion dans le discours politique ». Caen, 2010. http://www.theses.fr/2010CAEN1593.
Texte intégralFrom a corpus that is of a particular interest for translation studies, the book Hussein de Jordanie: Ma “Guerre” avec Israël and its Arabic and English translations published in the 60s, this research explores the problem of political discourse translation in its cultural and emotional dimension. Based on the theoretical paradigm that takes into account the sociological dimension of translation which undermines the myth of a neutral translation and an invisible translator, this work aims at studying the translator’s marks. The analysis of the translator’s marks which can reveal either a conscious manipulation that seeks to produce a persuasive effect or a more or less unconscious interpretation permeated by the translator’s emotions, can show the changes that pathemic expressions may endure and the consequences resulting there from. Through a comparative study of three versions of the mentioned book and an experiment that opposes two Arabic translations separated by a period of 40 years, we will look for the marks left by translators when they have reports of familiarity or, on the contrary, strangeness with the Author
Laporte, Anne-Marie. « Les techniques de persuasion dans les discours d'Andocide sur les mystères sur son retour ». Besançon, 2002. http://www.theses.fr/2002BESA1023.
Texte intégralThis study is on the works of Andocide, a Greek orator of the 5th century BC. Its aim is to identify and analyse the means used by the speaker in order to have an effect on various audiences through persuasion. Only a historical study of the texts and their systematic exploration could make this examination possible. The On his Return and On Mysteries speeches make up an outstanding corpus :the same man pleads his own cause again after an interval of several years, and with the same goal : to obtain the right to live as a free citizen in his fatherland. With the first speech, the orator's attempt to persuade his listeners fails, whereas the On Mysteries is a success. Why were they given such a contrasting reception ? We applied the Aristotelian system to Andocide's first two speeches. Aristotle's system of Classification was used as a guide to help us understand how they had been composed
Rouvrais-Charron, Chantal. « Influence de combinaisons de valeurs individuelles sur la formation des attitudes dans le processus de persuasion publicitaire ». Caen, 2001. http://www.theses.fr/2001CAEN0598.
Texte intégralSeddik, Houssein. « L'Art de la Ruse. Etude lexicale, rhétorique et dramaturgique de la ruse dans les comédies de Molière ». Phd thesis, Université de la Sorbonne nouvelle - Paris III, 2009. http://tel.archives-ouvertes.fr/tel-00841433.
Texte intégralLivres sur le sujet "Persuasion (rhétorique) – Dans la publicité"
Modern rhetorical criticism. 2e éd. Boston : Allyn and Bacon, 1997.
Trouver le texte intégralHart, Roderick P. Modern rhetorical criticism. Glenview, Ill : Scott, Foresman/Little, Brown Higher Education, 1990.
Trouver le texte intégralPratkanis, Anthony R. Age of propaganda : The everyday use and abuse of persuasion. New York : W.H. Freeman, 2001.
Trouver le texte intégralPratkanis, Anthony R. Age of propaganda : The everyday use and abuse of persuasion. New York : W.H. Freeman, 1992.
Trouver le texte intégralPersuasion in the French personal novel : Studies of Chateaubriand, Constant, Balzac, Nerval, and Fromentin. Birmingham, Ala : Summa Publications, 1997.
Trouver le texte intégralInc, NetLibrary, dir. How to win campaigns : 100 steps to success. London : Earthscan, 2005.
Trouver le texte intégralSchmidt, Rosemarie. Television advertising and televangelism : Discourse analysis of persuasive language. Amsterdam : J. Benjamins Pub. Co., 1986.
Trouver le texte intégralBadr ibn ʻAbd al-Raḥmān Nafīsah. Balāghat al-ikhtilāf : Qirāʼah fī tiqnīyāt al-ḥijjāj fī al-turāth al-naqdī. Tūnis : al-Dār al-Mutawassiṭīyah lil-Nashr, 2020.
Trouver le texte intégralKnowles, Murray. Language and control in children's literature. London : Routledge, 1996.
Trouver le texte intégralKnowles, Murray. Language and Control in Children's Literature. London : Taylor & Francis Group Plc, 2004.
Trouver le texte intégralChapitres de livres sur le sujet "Persuasion (rhétorique) – Dans la publicité"
Chirona, Pierre. « L’argumentation, la persuasion, la manipulation et leurs thématisations rhétoriques : le cas de la Rhétorique à Alexandre ». Dans Genèses de l'acte de parole dans le monde grec, romain et médiéval, 149–59. Turnhout : Brepols Publishers, 2011. http://dx.doi.org/10.1484/m.mon-eb.4.00118.
Texte intégral« La persuasion coopérative dans le discours sur la loi : pour une analyse de la rhétorique du Code de Sainteté ». Dans Congress Volume Ljubljana 2007, 381–98. BRILL, 2010. http://dx.doi.org/10.1163/ej.9789004179776.i-640.94.
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