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Littérature scientifique sur le sujet « Oppositional Market Categories »

Auteur : Grafiati

Publié le 14 décembre 2024

Mis à jour le 31 juillet 2025

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Articles de revues sur le sujet "Oppositional Market Categories"

Thompson, Scott A., and Rajiv K. Sinha. "Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty." Journal of Marketing 72, no. 6 (2008): 65–80. http://dx.doi.org/10.1509/jmkg.72.6.065.

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Brand communities have been cited for their potential not only to enhance the loyalty of members but also to engender a sense of oppositional loyalty toward competing brands. However, the impact of brand community membership on actual new product adoption behavior has yet to be explored. This study examines the effects of brand community participation and membership duration on the adoption of new products from opposing brands as well as from the preferred brand. Longitudinal data were collected on the participation behavior, membership duration, and adoption behavior of 7506 members spanning

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Boone, Christophe, and Serden Özcan. "Oppositional Logics and the Antecedents of Hybridization: A Country-Level Study of the Diffusion of Islamic Banking Windows, 1975–2017." Organization Science 31, no. 4 (2020): 990–1011. http://dx.doi.org/10.1287/orsc.2019.1338.

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Little is known about when and where hybrid organizations diffuse. We argue that neo-institutional perspectives, which stress the constraining role of market categories and institutional logics, have to be complemented with demand-side perspectives that stress the enabling force of economic incentives to explain the origins of hybrids. We develop theory to predict the country-level diffusion of hybrid forms in Islamic banking in the 1975–2017 period, during which many conventional banks invaded the domain of Islamic banking by starting to sell Islamic banking services, or so-called “Islamic wi

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Chatterji, Aaron K., Jiao Luo, and Robert C. Seamans. "Categorical Competition in the Wake of Crisis: Banks vs. Credit Unions." Organization Science 32, no. 3 (2021): 568–86. http://dx.doi.org/10.1287/orsc.2020.1403.

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We connect two distinct streams of research on categories to study the role of within-category typicality in the context of legitimacy shocks. We argue that, following a legitimacy shock, member organizations of the tainted, focal category suffer equally, irrespective of their typicality. However, only the typical members of the newly favored, oppositional category benefit. Therefore, the effects of legitimacy shocks are asymmetrically influenced by typicality. We argue this pattern is the result of a two-stage process of categorization by audiences, whereby audiences prioritize distinctions b

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Thompson, Scott A., Andrew M. Kaikati, and James M. Loveland. "Do brand communities benefit objectively under-performing products?" Journal of Business & Industrial Marketing 33, no. 4 (2018): 457–65. http://dx.doi.org/10.1108/jbim-02-2017-0051.

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Purpose The purpose of this study is to investigate the effect of brand community participation on new product adoption when the new product is the one which clearly under-performed compared to industry standards. Design/methodology/approach The data on participation behavior, membership duration and adoption behavior of 5,893 members of three different online communities (two brand forums, one general product forum) were gathered and assessed using a Cox PH model. Findings Results show that higher participation in a brand community leads to a greater likelihood of adopting objectively under-p

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Hankins, Laurel V. "The Art of Retreat." Nineteenth-Century Literature 71, no. 4 (2017): 431–56. http://dx.doi.org/10.1525/ncl.2017.71.4.431.

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Laurel V. Hankins, “The Art of Retreat: Salmagundi’s Elbow-Chair Domesticity” (pp. 431–456) James Kirke Paulding and William and Washington Irving’s literary periodical Salmagundi; or, the Whim-Whams and Opinions of Launcelot Langstaff, Esq. and Others (1807) has been incorporated into accounts of Washington Irving’s protoromanticism that define American romanticism through an oppositional relationship between the aesthetic retreat of the artist and the consensus-driven consumerism of a feminized reading public. This essay argues that through the self-conscious assumption of bachelor pseudonym

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Schiff, Claire, and Michèle Debrenne. "Same Origins, Different Destinies: New Migrants vs Descendants of Migrants." Vestnik Tomskogo gosudarstvennogo universiteta, no. 462 (2021): 103–9. http://dx.doi.org/10.17223/15617793/462/13.

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The article sheds light on certain peculiarities of immigration to France, which has become a multicultural country. The authors explain how the destinies of two categories of “immigrant” youth differ. The first are the “beurs”, children and grandchildren of migrants who arrived in France during the 1960s and 1970s, generally from the Maghreb. The second are the “blédards”, who migrated themselves from these countries during adolescence with their parents or in the framework of family reunification. After a short description of the successive waves of migration which have regularly reached Fra

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Hyman, Larry, Heiko Narrog, Mary Paster, and Imelda Udoh. "Leggbo Verb Inflection: A Semantic and Phonological Particle Analysis." Annual Meeting of the Berkeley Linguistics Society 28, no. 1 (2002): 399. http://dx.doi.org/10.3765/bls.v28i1.3854.

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The goals of this paper are to present, first, a featural analysis of the inflectional system of oppositions which are explicitly marked on Leggbo verbs, specifically, aspect, mood, polarity and clause type; and second, an account of how this system of oppositions is realized in morphological terms. It will be seen that the inflectionally marked categories are organized in terms of a fixed hierarchy of privative features or "particles" which compete for expression within the Leggbo verb paradigm.

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Lynch, Ingrid, and David Maree. "Gender outlaws or a slow bending of norms? South African bisexual women’s treatment of gender binaries." Feminist Theory 19, no. 3 (2017): 269–88. http://dx.doi.org/10.1177/1464700117734737.

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A monosexual configuration of sexuality assumes that sexual desire is directed at either men or women. Bisexuality resists a choice between oppositional categories and is often theorised as having a transgressive potential to destabilise binary logic, not only in relation to sexuality but also to gender. There is, however, a lack of empirical work exploring how this potential might be realised in the accounts of bisexual individuals. Drawing on interviews with South African bisexual women, we use a narrative-discursive lens to examine the discursive resources employed by participants to troubl

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Prieto, Manuel. "Equity vs. Efficiency and the Human Right to Water." Water 13, no. 3 (2021): 278. http://dx.doi.org/10.3390/w13030278.

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One of the most crucial discussions within water resource management is the debate between those who defend the concept of economic efficiency and those who privilege notions of social equity. This tension is located at the core of binary categories that currently constitute the public debate within comparative water law and policy. These categories are commodity/human right, private property/common property, free-market/state regulation, and market value/community value. This paper explores this tension by studying how neoclassical economics understands efficiency and tracing its rise as a ke

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Hanafin, John J. "Morality and the Market in China: Some Contemporary Views." Business Ethics Quarterly 12, no. 1 (2002): 1–18. http://dx.doi.org/10.2307/3857645.

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Abstract:A significant effect of China’s rejection of a planned economy for a free market is the stimulus this has given to discussion of the relationship between morality and the market. Some Chinese believe that the introduction of a market economy has had a negative effect on public morality. Others disagree and maintain that it has had only a positive effect. Besides this particular debate there are two others. In the first of these debates, it is maintained on the one side that conduct in the market is amoral and essentially contractual or transactional in nature: a boundary must be drawn

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Plus de sources

Thèses sur le sujet "Oppositional Market Categories"

Nguyen, Thu Thi Minh. "Le management de la proposition de valeur au sein de catégories de marché oppositionnelles. Le cas d'une plateforme digitale pour des créateurs de mode émergents." Electronic Thesis or Diss., Université Paris sciences et lettres, 2024. http://www.theses.fr/2024UPSLD026.

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Cette étude examine le rôle de la proposition de valeur dans la construction d'une catégorie de marché oppositionnelle, l'interaction stratégique entre le propriétaire d’une plateforme et ses complémenteurs, et la dynamique des catégories dans l'émergence des plateformes digitales. Une recherche qualitative abductive est menée à travers une étude de cas enchâssée qui explore l'émergence de Not Just A Label, une plateforme digitale pour des créateurs de mode émergents visant à être un « mouton noir ». Des entretiens, des articles de journaux, des archives web et du web-scraping ont été utilisés

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Chapitres de livres sur le sujet "Oppositional Market Categories"

Maughan, Barbara. "Young people with troublesome behaviour." In Child and adolescent mental health services: strategy, planning, delivery, and evaluation. Oxford University PressOxford, 2005. http://dx.doi.org/10.1093/oso/9780198508441.003.0016.

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Abstract Many children show troublesome behaviours at some point in their development. For a minority, defiance, disruptiveness, and aggression become so severe that they impair other aspects of functioning, compromise relationships, and risk conflict with parents, teachers, and peers. Disruptive behaviours of this kind are among the most common reasons for referral to child mental health services; they are also some of the most challenging to treat. The psychiatric classification systems define two categories of antisocial disorders in childhood: oppositional defiant disorder (ODD), marked by

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Narkunas, J. Paul. "Utilitarian Humanism." In Reified Life. Fordham University Press, 2018. http://dx.doi.org/10.5422/fordham/9780823280308.003.0003.

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Through a critical analysis of UNESCO’s instrumentalization of culture, this chapter describes how culture, often defined as a third way between states and markets, functions as a utilitarian cash-nexus for policing the limit on useful and non-useful cultures. The author calls this utilitarian humanism, with utility measuring what forms of life are recognized as human. With an extended engagement of utilitarianism, the chapter outlines how oppositional cultural critics and realpolitik figures like Samuel Huntington share the same notions of culture as ontologically given that instrumentalizes

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Van Breugel, Ilona. "Anticipating Public Approval in the Binding of Immigrant Integration Problems and Solutions." In The Political Formulation of Policy Solutions. Policy Press, 2021. http://dx.doi.org/10.1332/policypress/9781529210347.003.0007.

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This chapter looks at targeting as an essential and insightful step in the policy solution formulation process. By studying how people are classified and categorised as target groups in Dutch immigrant integration policies this chapter illustrates how the formulation of policy solutions is constrained by the taboos on the political and public agenda. By avoiding group-based policies for immigrants and applying indirect or generic policies instead policy makers anticipate the public and political approval in the pre-decision stage of policy solution definition. The analysis of targeting as part

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Pycia-Košćak, Paulina. "Periferija i margina – značenja i konteksti." In Periferno u hrvatskom jeziku, kulturi i društvu / Peryferie w języku chorwackim, kulturze i społeczeństwie. University of Silesia Press, 2021. http://dx.doi.org/10.31261/pn.4038.09.

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The article explores semantics and the use of two lexemes: periphery and margin. Both lexemes in dictionaries are explicitly or implicitly defined in opposition to the center and denote the surface, the area, the space that is away from it, which is ‘outside’. The first part analyzes their definitions in Croatian language dictionaries, primary and secondary meanings and similarities and differences in meanings. The second part covers the study of contexts in which they have been recorded and the correspondence of lexical meaning with a specified situation. The analyzed lexemes have similar ran

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Halsall, Francis. "Attractors and Locked-In Art: Art History as a Complex System." In Speculative Art Histories. Edinburgh University Press, 2017. http://dx.doi.org/10.3366/edinburgh/9781474421041.003.0004.

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My speculation in this paper is to consider, in short, what if art history is a system? In other words what does it means to think about art through the systems-thinking. To do so would mean understanding both art as a system and how art is also a part of other systems. It is my overall claim that to do so would require a rethinking of particular ideas about art and art history in ways that are both radical and effective. I begin by introducing some key feature of the systems-thinking approach. In short, systems thinking emerged in the mid 20th century along with related theories such as Cyber

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