Articles de revues sur le sujet « New Value Proposition »
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Kolodziej, Michael, Ira Klein et Lonny Reisman. « A new value proposition ». Nature Medicine 19, no 11 (novembre 2013) : 1365. http://dx.doi.org/10.1038/nm1113-1365.
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Errante, Joseph V. « Dental Benefits—A New Value Proposition ». Dental Abstracts 56, no 2 (mars 2011) : 60–61. http://dx.doi.org/10.1016/j.denabs.2010.11.001.
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Starr, Joshua P. « On Leadership : A value proposition for a new era ». Phi Delta Kappan 104, no 6 (mars 2023) : 54–55. http://dx.doi.org/10.1177/00317217231161542.
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Events of recent years have led many students and parents alike to question why schools work the way that they do. Students have asked why they should have to come to class when they can do the work at home. Community members have questioned why students are having to learn about contentious issues. While not all of questions are equally valid, education leaders have a responsibility to provide some kind of answer. Joshua P. Starr suggests that the answer comes down to ensuring that the value proposition for schools is clear. And in this new era, the development of community may be among the most important value propositions for public schools.
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Heikka, Eija-Liisa, et Satu Nätti. « Evolving value propositions in knowledge-intensive business services ». Journal of Business & ; Industrial Marketing 33, no 8 (1 octobre 2018) : 1153–64. http://dx.doi.org/10.1108/jbim-12-2017-0306.
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Purpose The purpose of this paper is to explore what value dimensions and related value components are highlighted in the value proposition of knowledge-intensive business services (KIBS), both at the relationship and project levels, how value propositions can differ between new and established customer relationships, and finally what is characteristic to the evolution of value proposition in the KIBS context. Design/methodology/approach This study uses a comparative, qualitative multiple case study method. Findings The aim is to offer a comprehensive picture of the variety of value components in KIBS relationships, likewise, how the nature and composition of value proposition changes as a relationship evolves from conducting a single project toward a more established customer relationship. Individual experts seem to possess a crucial role in that development. Originality/value This study contributes theoretically by providing insights into the current literature on core dimensions and components of value propositions in this specific context, and differences there can be between new and established customer relationships. The study also offers much-needed, context-specific knowledge of knowledge-intensive services for managers. Empirically, these findings reflect the perspectives of both the service provider and four of its customers, ensuring a multi-sided description of the phenomenon.
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Wouters, Marc, James C. Anderson et Markus Kirchberger. « New-Technology Startups Seeking Pilot Customers : Crafting a Pair of Value Propositions ». California Management Review 60, no 4 (31 mai 2018) : 101–24. http://dx.doi.org/10.1177/0008125618778855.
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A corporation that employs an “outside-in” startup program needs to screen a large number of potential startups and assess each time: What is the value of the startup’s offering to our business, and what resources and support will the startup need so we can actually obtain its offering? However, many startups are not very good at communicating their customer value proposition in a way that helps the customer firm making such assessments. This article recommends that startups construct two sequential value propositions. The Innovative Offering Value Proposition communicates how the startup’s offering creates superior value for the customer. It answers the question: What is extraordinary about the startup’s offering that will enable the customer to solve a significant problem it has or achieve a top priority it has? The Leveraging Assistance Value Proposition conveys what the customer firm will get in return for providing support and resources to the startup. It answers the question: What will make it worthwhile from the customer’s perspective to support the startup to realize its innovative offering?
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Bohnsack, René, et Jonatan Pinkse. « Value Propositions for Disruptive Technologies : Reconfiguration Tactics in the Case of Electric Vehicles ». California Management Review 59, no 4 (août 2017) : 79–96. http://dx.doi.org/10.1177/0008125617717711.
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Disruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. Yet, how do firms reconfigure their value proposition as a way to overcome the technological inferiority of disruptive technologies? This article conceptualizes and empirically investigates the process of value proposition reconfiguration. Based on evidence on the commercialization of electric vehicles, it explores the tactics firms use to reconfigure value propositions to increase market acceptance from mainstream customers. The article develops a framework showing three reconfiguration tactics: compensating, enhancing, and coupling tactics.
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Pathak, Surendra Raj, et Raj Narayan Yadav. « A study on Contact Algebra by Browerian Logic ». Amrit Research Journal 1, no 1 (17 septembre 2020) : 78–85. http://dx.doi.org/10.3126/arj.v1i1.32458.
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There is a close relation between Boolean logic or two-valued logic and an electric di-contact algebra. Two-valued logic is concerned with propositions which are either true or false and which can be combined in various ways. Similarly, the switches of circuits are activated by contacts which, open or closed, can be combined in analogous ways. But there are positions which are not two-valued - a generalisation of truth values of a proposition leads to an n-valued logic. It is then natural to raise the query whether it is possible to generalise the notion of switching contact analogous to the generalisation of truth value of a proposition. If it is so, does there exist an isomorphism between propositional algebra in n-valued logic and a structure in switching circuits based on contact values? The solution of the problems leads to a new algebra. Here we have reviewed this contact algebra by Browerian logic.
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Khorshidi, Mohammadreza. « Developing Value Proposition for Business Models of National Iranian Oil Companies ». Proceedings of the International Conference on Business Excellence 12, no 1 (1 mai 2018) : 508–21. http://dx.doi.org/10.2478/picbe-2018-0046.
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Abstract The Value proposition is one of the key aspects of a business model and plays a significant role in any business model. Nowadays, firms could be successful and even could be initiated, only when a value proposition of their business model is clarified precisely. There is a necessity for new studies in order to see whether National Oil Companies(NOCs) are promoting the proper business models that make them competitive. This research analyzes the value proposition and its influence on the NOC’s competitiveness and it supports to deliver the required products and services to their specific market segment and customers. The main objective of this research is to develop a value proposition for the business model of National Oil Companies(NOCs). This could enable firms to be more competitive in the oil industry, especially in the oil supply glut circumstance. In order to achieve this objective, the research methodology is based on the semi-structured interview with the main stakeholders in the oil industry which is NOCs. First, value propositions in the history of oil and gas industry are addressed in almost every decade, then five current or previous managers of National Iranian Oil Company are selected for the semi-structured interview to clarify the current market situation and eventually propose the desired value propositions for the business model of NOCs.
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Riasi, Arash, Zvi Schwartz et Chih-Chien Chen. « A proposition-based theorizing approach to hotel cancellation practices research ». International Journal of Contemporary Hospitality Management 30, no 11 (12 novembre 2018) : 3211–28. http://dx.doi.org/10.1108/ijchm-10-2017-0616.
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Purpose This paper aims to demonstrate how hospitality management research could benefit from the propositional style of theorizing, and how this approach could expand the scope of research in the discipline. Design/methodology/approach Developing new theories could provide unique insights and broaden the scope of research in hospitality management. To illustrate the power of proposition-based theorizing, this methodology is applied to the hotel cancellation policies domain. Findings Using the proposition-based theorizing in the context of cancellation policies, this study provides several propositions that could have broad implications for future research. Originality/value The contribution of this paper is threefold. First, the potential benefit of the proposition-based theorizing in the revenue management context of cancellation policies is demonstrated. Second, the theoretical frameworks and insights from the product return policy literature that could enrich future studies on hotel cancellation policies are introduced. Finally, this study conjectures on these theories’ relevance to hotel cancellation policies and consequently on their potential contribution to the scholarly discourse.
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TOMODA, Akiko. « Japanese SAKE & ; WINE – Emerging New Value Proposition ». Journal of Japan Society of Kansei Engineering 16, no 1 (31 mars 2018) : 39–42. http://dx.doi.org/10.5057/kansei.16.1_39.
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Kleber, Daniel Marco-Stefan. « Design Thinking for Creating an Increased Value Proposition to Improve Customer Experience ». ETIKONOMI 17, no 2 (10 août 2018) : 265–74. http://dx.doi.org/10.15408/etk.v17i2.7311.
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Purpose of this conceptual study is the identification of design thinking approaches and underlying logic for increasing the value proposition to improve customer experience in today´s dynamic and fast-changing business environment. Method of research based on content analysis of distinctive streams in the literature on design thinking for delivering the increased value proposition. Core elements of design thinking were identified and combined with service-oriented thinking logics aiming at providing superior value proposition and thus to improve customer experience. Furthermore, the article elaborates on the delimitation of Design thinking from Designerly thinking, and a new model for enhancing customer value propositions, the wheel of Design thinking, was developed based on core elements of Design thinking approaches. This approach has a potential to shape and redefine existing markets and to improve adjustment of products and services to dynamic customers´ needs and demands.DOI: 10.15408/etk.v17i2.7311
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Äyväri, Anne, et Annukka Jyrämä. « Rethinking value proposition tools for living labs ». Journal of Service Theory and Practice 27, no 5 (11 septembre 2017) : 1024–39. http://dx.doi.org/10.1108/jstp-09-2015-0205.
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Purpose The purpose of this paper is to provide a conceptual analysis on value proposition tools to be used in future empirical research and in building managerial insight. The conceptual analysis focusses on a living lab framework and recent theoretical developments around the concept of value that are reflected in the context of three managerial tools for creating value propositions. Design/methodology/approach Using abductive reasoning, the descriptions of the tools were analysed as cultural texts, as language-in-use in a social context. Findings In the context of the living labs approach, the Value Proposition Builder™ (VPB) seems to conflict with the ideas and premises of user-centric innovation processes. In the Value Proposition Canvas (VPC), the co-creation aspect is rather vague, as the enterprise and its offerings are presented as creators of value for the customer. Thus, this tool somewhat contradicts the living lab approach. The People Value Canvas (PVC) is aligned with the service-dominant logic and the premises of living labs. However, all three tools largely neglect a deeper acknowledgement of the role of the wider context, the service ecosystem, and the role of networked actors as resource integrators. Moreover, none of the tools explicitly point out the role of enterprises as intermediaries in constructing invitations for value co-creation. Originality/value The paper contributes to the SDL and living labs literature by conceptual analysis on different value proposition tools; the VPB™, the PVC, and the VPC which are relevant for academics as well as practitioners creating new understanding and insights on the connectedness of the living labs framework and SDL as well as their relationship to managerial tools. By identifying the absent elements of S-D logic from managerial value proposition tools, the paper contributes to current discussions by giving attention from scholars towards investigating managerial tools and by providing a new conceptual analysis for future empirical research. The critical analysis of the managerial tools contributes to managerial practice by emphasising the need to consciously evaluate the benefits and failures of tools for developing their organisations.
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Johnson, Catherine, Timo Kaski, Yvonne Karsten, Ari Alamäki et Suvi Stack. « The role of salesperson emotional behavior in value proposition co-creation ». Journal of Services Marketing 35, no 5 (8 février 2021) : 617–33. http://dx.doi.org/10.1108/jsm-11-2019-0455.
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Purpose This paper aims to focus on how salespeople use emotions to build connections and facilitate value proposition co-creation (VPCC) in B2B complex services sales. Design/methodology/approach This paper uses video recordings of authentic B2B sales meetings in a two-part qualitative study. Findings This paper proposes a set of salesperson emotional behaviors that influence the co-creation of value propositions with customers. This paper uncovers five salesperson emotional behavior archetypes influencing VPCC. Research limitations/implications This study advances the value proposition literature by linking salespeople’s emotional behaviors with micro-level activities in the collaborative crafting of value propositions. The unique methodology may encourage researchers to apply video recordings in future studies. Practical implications The study provides managerial guidelines for improved selling competence and sales team organization. Originality/value This study’s findings represent a new insight into the actual manifestations of salesperson emotional behaviors that are commonly discussed but rarely observed directly.
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Quero, María José, et Rafael Ventura. « Value proposition as a framework for value cocreation in crowdfunding ecosystems ». Marketing Theory 19, no 1 (26 avril 2018) : 47–63. http://dx.doi.org/10.1177/1470593118772213.
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The aim of this article is to explore whether the ecosystem approach is required to understand the new service model of crowdfunding. The value proposition approach offers different interpretations for each of the eight levels of value co-creation as seen in the service ecosystem. A qualitative multiple case-study approach is used to analyze the two most representative crowdfunding platforms in Spain, Verkami and Lánzanos, in terms of the amounts of funds provided. This article offers an analysis of specific cases of crowdfunding in the arts and cultural sector through the biggest platforms in Spain. The sampling design could be improved by including the experiences of crowdfunding projects in other countries in the analysis. The findings could assist service managers and practitioners to improve planning of value cocreation through the value propositions approach, with a variety of actors within the service ecosystem. This article is a contribution to the development of service-dominant (SD) logic in relation to FP 7 and FP 10. Managerial contributions include the development of a crowdfunding service ecosystem model for arts managers, which offers not only a method of generating finance or economic value but also opportunities for strengthening bonds with customers and other stakeholders. This article is unique in that it integrates value proposition categories in micro-, meso-, and macrocontexts and analyzes the different kinds of cocreation that exist in the crowdfunding context.
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WOUTERS, MARC. « CUSTOMER VALUE PROPOSITIONS IN THE CONTEXT OF TECHNOLOGY COMMERCIALIZATION ». International Journal of Innovation Management 14, no 06 (décembre 2010) : 1099–127. http://dx.doi.org/10.1142/s1363919610003021.
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Many larger, technology incumbent companies involve smaller, high-tech entrepreneurial firms in their innovation processes by outsourcing the development of new products, services, and processes. These R&D firms face the challenge of profitable technology commercialization. In this context, we study the use of customer value propositions and agreements based on these. The problem is that it is not clear how such propositions can be structured under considerable uncertainty. Real options logic seems to lend itself, in principle, to structuring value propositions. However, recent studies have discussed the organizational challenges of applying real options. Hence, we specifically investigate under what conditions real options logic can be an adequate base for the development of the value proposition of a small high-tech entrepreneurial supplier cooperating with a large-scale incumbent firm to develop new technology. We provide empirical support based on two case studies. Ideas for future research conclude this paper.
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Calvin, James. « Community recovery, a new value proposition for community investment ». Community Development 43, no 5 (décembre 2012) : 645–55. http://dx.doi.org/10.1080/15575330.2012.711762.
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Sharma, Tripti, et Tapabrata Ghosh. « Cognizant India : reinventing the value proposition ». Emerald Emerging Markets Case Studies 5, no 8 (26 novembre 2015) : 1–18. http://dx.doi.org/10.1108/eemcs-11-2014-0271.
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Subject area Strategic management, IT strategy, Business & IT Consulting, International Business. Study level/applicability PGDM and Executive programmes. Case overview Cognizant Technology Solutions, one of the giants in the Indian information technology (IT) industry, has been continually evolving new strategies and business models to cater to the global IT demand. Starting as an in-house technology unit of Duns & Bradstreet, the case highlights the various pioneering and transformative decisions taken by Cognizant to become one among the Fortune 500 companies of the world. However, despite its supremacy in the global market, they are facing tremendous competition from the other IT giants – TCS, Infosys and Wipro, to name a few. Also, the expansion of global IT players like Accenture and International Business Machines (IBM) in India is making matters worse. This intense competition, when juxtaposed with commoditization and price sensitivity on behalf of the IT demand, makes sustainability a big question mark. The million-dollar question remains “How should Cognizant strategize to ensure inorganic growth in the price-sensitive industry?” Expected learning – outcomes The case highlights the market dynamics of the Indian IT industry – from its humble beginning as an attraction for low-cost labour to being one of the strategic outsourcing geographies of the IT sector – and thereby categorically points out the significance of continuous evolution on behalf of the IT firms to stay alive in this client-driven industry. The students are expected to analyze the IT industry of India, keeping in mind its vulnerabilities – price sensitivity, dependence on developed economies and intense competition – and relate the same to different strategies incorporated by Cognizant to remain one of the powerhouses of the Indian IT industry. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Corazza, Eros. « Contextualism, minimalism, and situationalism ». Pragmatics and Cognition 15, no 1 (11 mai 2007) : 115–37. http://dx.doi.org/10.1075/pc.15.1.09cor.
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After discussing some difficulties that contextualism and minimalism face, this paper presents a new account of the linguistic exploitation of context, situationalism. Unlike the former accounts, situationalism captures the idea that the main intuitions underlying the debate concern not the identity of propositions expressed but rather how truth-values are situation-dependent. The truth-value of an utterance depends on the situation in which the proposition expressed is evaluated. Hence, like in minimalism, the proposition expressed can be truth-evaluable without being enriched or expanded. Along with contextualism, it is argued that an utterance’s truth-value is context dependent. But, unlike contextualism and minimalism, situationalism embraces a form of relativism in so far as it maintains that semantic content must be evaluated vis-à-vis a given situation and, therefore, that a proposition cannot be said to be true/false eternally.
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Putri Salsabilla, Yasa, et Isti Raafaldini Mirzanti. « Value Proposition Design Testing for Developing Fashion Business ». European Journal of Business and Management Research 7, no 4 (9 août 2022) : 270–73. http://dx.doi.org/10.24018/ejbmr.2022.7.4.1572.
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In 2019, 90% of start-ups fail with 42% of businesses failing due to a lack of demand for their product or service. The absence of an appealing value proposition that would compel prospective buyers to take a purchase action was the reason for a new business or start-up's failure. Due to the massive fierce competition, a company should have unique characteristics upon its value offered for its existence to be accepted and perceived by the market. As a new business, Olwité, a women's clothing from Indonesia, has not articulated a value proposition because there is no evidence that the jobs, pains, and gains stated actually matter to the customer; additionally, there is no evidence that the products add value to the customer. Thus, value proposition hypotheses were developed. To test the hypothesis, three stages of testing were conducted based on the hypotheses: Interest Validation, Preference Validation, and Willingness to pay Validation through Facebook Ads tracking actions. The result of the test is value related sustainability of the brand becomes the most compelling value proposition with the highest willingness to pay.
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Buana, Dhimas Satria, et Isti Raafaldini Mirzanti. « Value Proposition Testing Using Indirect Customer Observation Method for Personafic ». European Journal of Business and Management Research 6, no 4 (8 juillet 2021) : 84–87. http://dx.doi.org/10.24018/ejbmr.2021.6.4.931.
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Many new businesses fail in the early years of their establishment because they do not have a value proposition that address customer problems and needs or wants. When it happens, the value offered to the customer becomes irrelevant, and does not create value for the customer at all. As a new business, Personafic, a men's skincare brand from Indonesia, became the object of the research on value proposition testing in this research. In this research, the hypothesis of the value proposition was validated using the indirect customer observation method using ads and landing pages, and assessed based on customer actions, not words. Tests carried out are interest validation, preference validation and willingness to pay validation of the customer. The results of the test show that the value proposition related to skincare product ingredients is the most attractive and most relevant value to customers.
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Pulyaeva, Valentina. « An employerʼs value proposition for a new generation of workers ». Theoretical and practical aspects of Management 2021, no 7 (juillet 2021) : 155–66. http://dx.doi.org/10.46486/0234-4505-2021-7-155-166.
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Moore, Carol. « Declaring victory : Toward a new value proposition for business design ». Design Management Review 15, no 2 (10 juin 2010) : 10–16. http://dx.doi.org/10.1111/j.1948-7169.2004.tb00156.x.
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(Tsun-Yin) Tung, Tracie, Tun-Min (Catherine) Jai et Leslie Davis Burns. « Attributes of apparel tablet catalogs : value proposition comparisons ». Journal of Fashion Marketing and Management 18, no 3 (8 juillet 2014) : 321–37. http://dx.doi.org/10.1108/jfmm-12-2012-0073.
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Purpose – To comprehend tablet catalog marketing, the purpose of this paper is to obtain an integrated descriptive analysis of tablet catalogs and to compare the value propositions between retailers’ and aggregators’ applications (apps). Design/methodology/approach – A total of 28 tablet catalog apps were content analyzed in terms of interface attributes. Next, based on the results, a χ2 analysis was applied to compare the value proposition between retailers and aggregators. Findings – The result showed that the value propositions of retailers and aggregators were significantly different in the Context, Customization, and Communication dimensions. In addition, the incongruence of emphasized dimensions among retailers is larger than that among aggregators. Research limitations/implications – Because mobile commerce exhibits fast-changing dynamics, the results from collected data may vary in different periods. However, the present results may provide a baseline of longitudinal study. The 8Cs framework expanded from the 7Cs framework may be applied to other studies. Practical implications – Retailers who attempt to engage in tablet catalog marketing may use the information and findings to facilitate their decision making. The list of the attributes can be a benchmark for a retailer to evaluate its current tablet catalog app or be a reference for those retailers who are planning to develop one. Originality/value – This study identified and demonstrated a need of adding a new “C,” Control, in the previous framework and introduced the expanded framework. In addition, this study provided a set of findings for further research in the area.
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Philip, Jestine, et Manjula S. Salimath. « A value proposition for cyberspace management in organizations ». Business Information Review 35, no 3 (3 août 2018) : 122–27. http://dx.doi.org/10.1177/0266382118791253.
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The rapidly increasing significance of cyberspace and the corresponding use of new cyberspace technologies are seen in private, public, and nonprofit organizations across the globe. However, along with the abundant organizational advantages of operating in cyberspace, it also creates vulnerabilities such as the possibility of cyberattacks which can erode value. In light of these current realities, we propose a value creation agenda for organizations that operate in cyberspace. We suggest that when organizations effectively manage the risks associated with cyberattacks and continue to attain benefits from cyberspace, there is a positive contribution toward organizational value.
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SAMOLIUK, NATALIA, HALYNA MISHCHUK et VIKTORIIA MISHCHUK. « GENDER ASPECTS OF THE EMPLOYER VALUE PROPOSITION FORMATION ON THE LABOR MARKET ». HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 296, no 4 (juin 2021) : 147–55. http://dx.doi.org/10.31891/2307-5740-2021-296-4-24.
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In modern conditions, the brand of the employer becomes a tool for differentiation of the company in the labour market, which allows achieving the competitive advantages in the rivalry for skilled workers. The need to develop the employer value proposition focused on the requirements and preferences of different target groups in order to strengthen the brand and increase the attractiveness of the company in the labour market is argued in the article. The priority of the components of the employer brand regarding gender differences is determined due to the survey conducted by the authors. It is proved that the expectations of representatives of different target groups regarding the HR brand may differ due to difference in age, gender, education, culture, employment status. Therefore, forming an HR-brand it is important to understand that it is impossible to attract any employee with one value proposition, i.e. EVP must be special in accordance with the expectations of each target segment. Particularly, the results of our study showed gender differences in perception of the importance of the criteria for selecting a potential job. For example, women prioritize career opportunities and a secure work environment, while men prioritize a company’s reputation in the labour market and personal development opportunities. Employer value proposition must be a real embodiment of the benefits offered by the company to the employee; otherwise, it will be impossible to retain the employees involved and maintain their loyalty to the company. It is proved that the relevant value proposition is one of the strategic directions of the company’s activity on attracting new and retaining existing employees. Prospects for further research in this area are to improve the mechanism of formation and development of HR-brand, taking into account the value propositions of the employer for different (internal and external) target groups in crisis situations.
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Čirjevskis. « Designing Organizational Eco-Map to Develop a Customer Value Proposition for a “Slow Tourism” Destination ». Administrative Sciences 9, no 3 (9 août 2019) : 57. http://dx.doi.org/10.3390/admsci9030057.
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Despite the widespread agreement on the importance of customer value proposition (CVP) as one of the most critical aspects of business models (BM), little is known about how strategically valuable organizational resources may contribute to the transformation of CVP. This paper aims to develop and to test a new research framework: The organizational eco-map to explore how strategically valuable resources are underpinning a new customer value proposition of a focal company. Customer value proposition hence is an encapsulation of a strategic management decision on what the company believes its customers value the most and what it can deliver in a way that gives it a competitive advantage. Being a research-based paper, the topic is approached by theoretical analysis, conceptual development, and empirical justification. The presented organizational eco-map model encourages practitioners to grasp an exact relationship between strategically valuable resources of the organization and customer value proposition. Empirically, the paper examines the role of Latvian cultural resources in the forthcoming transformation of the customer value proposition for Riga Central Market of Latvia, a huge infrastructural establishment. Therefore, marketing practitioners will find new ways of understanding customers’ value creation for a “slow tourism” destination to develop marketing strategies to engage cultural resources of suppliers with their customers’ consumption processes to enhance better customer satisfaction.
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Swasty, Wirania. « Business Model Innovation for Small Medium Enterprises ». Winners 16, no 2 (30 septembre 2015) : 85. http://dx.doi.org/10.21512/tw.v16i2.1561.
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Indonesian economy through Small Medium Enterprises (SMEs) is expected to absorb labor and contribute to the growth of Gross Domestic Product. However, SMEs lack both managerial and technical skills. This research is about business model innovation for SMEs especially in fashion and garment industry. Study used qualitative approach by mentoring four selected SMEs in Babakan Penghulu Village– Cinambo Sub-District, Eastern Bandung. The tools used to analyze them including PEST analysis, Porter’s Five Forces,Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SMEs to have business model innovation derived from value proposition. SMEs should build their own brand awareness. Moreover, as garment and fashion industry, design can be a particularly important part of the Value Proposition. SMEs could communicate its value propositions and inform their service through its official websites and other social media. Since the intangible resources include brand and design, thus SMEs should build brand image and innovate year by year. SMEs must hire designers and launch a series of new products offers under the signature of their own brands. Ideation to strengthen strategies derives from value proposition building block as a starting point. Moreover, Business Model Canvas makes strategy more focused and measurable. Business model innovation is expected to increase overall performance of SMEs.
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Benson, Craig H. « Editorial : The future of environmental geotechnics : creating the new value proposition ». Environmental Geotechnics 3, no 2 (avril 2016) : 61–62. http://dx.doi.org/10.1680/jenge.2016.3.2.61.
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Hutagaol-Martowidjojo, Yanthi R. I. « Borneo Orangutan Survival Foundation (BOSF) : Building Trust in Diverse Stakeholders ». Asian Case Research Journal 23, no 02 (décembre 2019) : 539–60. http://dx.doi.org/10.1142/s0218927519500226.
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While many case studies show the importance of a value proposition for profit organizations, this case demonstrates the importance of a value proposition for a non-profit organization in shaping the organization, in particular to prevent organization from an escalating crisis to improve its performance. The case is designed to foster a thoughtful organizational transformation through the development of an organization value proposition based on stakeholder and stakeholder participation theories. Borneo Orangutan Survival Foundation (BOSF) was in a financial crisis before 2011. The new CEO put new value proposition formulation on his priority by analyzing the interests of BOSF’s stakeholders. Hence, the case adds the importance of leadership aspect in analyzing organization’s stakeholders’ interests and expectations and effectively making decisions to meet them.
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Ng, Irene, et Gerard Briscoe. « Value, Variety and Viability ». International Journal of Service Science, Management, Engineering, and Technology 3, no 3 (juillet 2012) : 26–48. http://dx.doi.org/10.4018/jssmet.2012070103.
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The authors propose that designing a manufacturer’s equipment-based service value proposition in outcome-based contracts is the design of a new business model capable of managing threats to the firm’s viability that can arise from the contextual variety of use that customers may subject the firm’s value propositions. Furthermore, manufacturers need to understand these emerging business models as the capability of managing both asset and service provision to achieve use outcomes with customers, including emotional outcomes such as customer experience. Service-Dominant logic proposes that all “goods are a distribution mechanism for service provision,” upon which they propose a value-centric approach to understanding the interactions between the asset and service provision, and suggest a viable systems approach towards reorganising the firm to achieve such a business model. Three case studies of B2B equipment-based service systems were analysed to understand customers’ co-creation activities in achieving outcomes, in which the authors found that the co-creation of complex multi-dimensional value could be delivered through the different value propositions of the firm catering to different aspects (dimensions) of the value to be co-created. The study provides a way for managers to understand the effectiveness (rather than efficiency) of firms in adopting emerging business models that design for value co-creation in what are ultimately complex socio-technical systems.
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Ducatman, Barbara S., Alan M. Ducatman, James M. Crawford, Michael Laposata et Fred Sanfilippo. « The Value Proposition for Pathologists : A Population Health Approach ». Academic Pathology 7 (1 janvier 2020) : 237428951989885. http://dx.doi.org/10.1177/2374289519898857.
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The transition to a value-based payment system offers pathologists the opportunity to play an increased role in population health by improving outcomes and safety as well as reducing costs. Although laboratory testing itself accounts for a small portion of health-care spending, laboratory data have significant downstream effects in patient management as well as diagnosis. Pathologists currently are heavily engaged in precision medicine, use of laboratory and pathology test results (including autopsy data) to reduce diagnostic errors, and play leading roles in diagnostic management teams. Additionally, pathologists can use aggregate laboratory data to monitor the health of populations and improve health-care outcomes for both individual patients and populations. For the profession to thrive, pathologists will need to focus on extending their roles outside the laboratory beyond the traditional role in the analytic phase of testing. This should include leadership in ensuring correct ordering and interpretation of laboratory testing and leadership in population health programs. Pathologists in training will need to learn key concepts in informatics and data analytics, health-care economics, public health, implementation science, and health systems science. While these changes may reduce reimbursement for the traditional activities of pathologists, new opportunities arise for value creation and new compensation models. This report reviews these opportunities for pathologist leadership in utilization management, precision medicine, reducing diagnostic errors, and improving health-care outcomes.
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Spinuzzi, Clay, David Altounian, Gregory Pogue, Robert Cochran et Lily Zhu. « Articulating Problems and Markets : A Translation Analysis of Entrepreneurs’ Emergent Value Propositions ». Written Communication 35, no 4 (18 juillet 2018) : 379–410. http://dx.doi.org/10.1177/0741088318786235.
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In this qualitative study, the authors apply Callon’s sociology of translation to examine how new technology entrepreneurs enact material arguments that involve the first two moments of translation—problematization (defining a market problem) and interessement (defining a market and the firm’s relationship to it)—which in turn are represented in a claim, the value proposition. That emergent claim can then be represented and further changed during pitches. If accepted, it can then lead to the second two moments of translation: enrollment and mobilization. Drawing on written materials, observations, and interviews, we trace how these value propositions were iterated along three paths to better problematize and interesse, articulating a problem and market on which a business could plausibly be built. We conclude by discussing implications for understanding value propositions in entrepreneurship and, more broadly, using the sociology of translation to analyze emergent, material, consequential arguments.
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Filinov, Nikolay B., et Maxim A. Fokeev. « Value proposition of Russian airlines : Drivers and directions of transformation ». Russian Management Journal 18, no 4 (2020) : 525–50. http://dx.doi.org/10.21638/spbu18.2020.403.
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One of the hardest hits by anti-coronavirus restrictions is the air transport market. Post-crisis recovery leads carriers to identification of changes consumer behavior of passengers and, therefore, transform the value proposition. This change has been happened in the past. In this case, analysis of nowadays situation is unable without research of airlines value proposition in the last 30–40 years. In the study, based on content-analysis of 902 articles from Web of Science and Scopus we identified main directions of airline value proposition development. Empirical study was based on Russian passenger’s airline market, where from the carriers perspective using complex case-study method we identified main directions of post-crisis value proposition evolution, from the passenger’s side — using survey of 808 respondents identified perception degree of such changes and their significance for the passenger when choosing an airline. Empirical results demonstrate that airlines choose to expand the number of available services for passengers, which allows them to attract new groups of passengers and increase their loyalty. At the same time, from the passenger perspective, such expansion doesn’t differentiate carriers n the passengers mind, but rather complicates consumer choice.
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Jantan, Ramlan, Norfadilah Kamaruddin, Shahriman Zainal Abidin, Khairol Ezedy Abd. Rahman et Afeez Nawfal Mohd Isa. « EMERGING NEW PRACTICE : CREATING NEW VALUE PROPOSITION FOR INNOVATIVE APPROACH TOWARDS DESIGN PRACTICE IN MALAYSIA ». International Journal of Advanced Research 10, no 08 (31 août 2022) : 01–08. http://dx.doi.org/10.21474/ijar01/15144.
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In dire straits we always look for ways to equip our self with latest information or knowledge available so that we can have a grasp of what is happen. Eventually, design production issues in Malaysia seriously need a new frontier for future design development in Malaysia. Co-creation value, the new approach or method most debated for the past few years, re-known as efficient tools to create new value proposition. The new approach is customer centric, rather than products only focus. Hence, involving customer, design and stakeholder to create new value creation, this new approach create new opportunities that lead to competitive and innovative services and products. Whereby, user share their personal interest and personal behaviours to erect and actualized new value creation by envision future services. This study aims to investigate a unique proposition actualized from nuances of co-creation value attributes and characteristic. Whereby, the attributes and characteristic of co-creation value can be apply to design production in Malaysia, and create value-in-exchange in good services or products. Thus, this paper propose a critical report and suggestion obtain, pertinent to characteristic and attributes of co-creation value. The report and study clearly provide an insight of what co-creation value approach can promise to Malaysia design studies and root of design production. This paper further contributes to the literature on the co-creation of value and digital ecosystems.
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Long, Andrew M., Matthew G. Richards et Daniel E. Hastings. « On-Orbit Servicing : A New Value Proposition for Satellite Design and Operation ». Journal of Spacecraft and Rockets 44, no 4 (juillet 2007) : 964–76. http://dx.doi.org/10.2514/1.27117.
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Borgianni, Yuri, Alessandro Cardillo, Gaetano Cascini et Federico Rotini. « Systematizing new value proposition through a TRIZ-based classification of functional features ». Procedia Engineering 9 (2011) : 103–18. http://dx.doi.org/10.1016/j.proeng.2011.03.104.
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Turulja, Lejla, et Selma Smajlović. « A New Proposition of Business Model Innovation : Anteceding Managerial Competencies ». ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no 1 (8 décembre 2021) : 343–52. http://dx.doi.org/10.54820/cldp2350.
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Knowledge, competencies, and human capital are the cornerstones of business innovation. Generating innovation alone is not a guarantee of success in the market, but it is necessary to successfully manage innovation, which requires managers' expertise and specific competencies. The paper focused on analyzing the impact of several managerial competencies on improving the new proposition dimensions of the business model innovation. The business model innovation consists of new creation innovation, new proposition innovation, and value capture innovation. This paper analyses the new proposition innovation segment that relates to solutions for customers and how they are offered; it consists of the dimensions of new offerings, new customers and markets, new channels, and new customer relationships. The research was conducted among managers of companies from several industries, who evaluated their competencies, namely analytical and innovative, their ability to recognize opportunities, their tenacity, and passion for work, as well as new proposition innovation of business model innovation. The findings suggest that each of the managerial competencies is influential in some way but that they do not all affect each dimension of a new proposition of business model innovation.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Larchenko, Victoriya. « A Fashionable Mask : Branded Value Proposition during the Coronavirus Pandemic ». European Journal of Medicine and Natural Sciences 4, no 1 (15 mai 2021) : 21. http://dx.doi.org/10.26417/158ibe43i.
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The coronavirus pandemic has changed not only the social, economic, political spheres of nations, but also fashion industry, having to cancel fashion shows. Fashion brands started offering value proposition changed under new conditions to give the value to their customers with changing needs. A lot of fashion brands follow their pandemic sustainable business strategy to help medical staff with masks, gowns, and sanitizers for free, to donate to medical organizations, coronavirus research in Universities’ laboratories that also increases their EVA. A mask takes mostly two functions – utilitarian and emotional, i.e. new technological and fashionable part of the mask production/consumption. There are creative ideas in mask making by technological brands like a self-cleaning mask, collaborations of high-tech companies and fashion industry representatives like hijab-wearing masks for Arab medical female staff, fashion brands creating fashionable masks by using double sustainable business strategy like cutting masks from vintage clothes and donating from proceeds, popculture brands creating masks with their branded themes, fashion brands creating cloth masks made of the latest trends, artists creating unique masks using artisan techniques, a technological and fashionable mix like face-recognition masks, and also politicians setting up mask trends like the Slovakia president to have the mask matching the look in color or Japanese Chief Cabinet Secretary to promote indigenous print on a mask. The fashion brand analysis shows that the value proposition is based on value increase in EVA during the coronavirus pandemic, because they understand the necessity of sustainabile business strategy to gain the longer-term customer loyalty.
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Nissan-Rozen, Ittay. « The Value of Chance and the Satisfaction of Claims ». Journal of Philosophy 116, no 9 (2019) : 469–93. http://dx.doi.org/10.5840/jphil2019116929.
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A new explanation for the fairness of lotteries is presented. The explanation draws on elements of John Broome's and Richard Bradley's accounts, but is distinct from both of them. I start with Broome's idea that the fairness of lotteries has something to do with satisfying claims in a way which is proportional to their strength. I present an intuitive explication of "the strength of a claim" and show that under this explication, the "personal good" for an individual gained by some proposition becoming true has a decreasing marginal contribution to the strength of the individual's claim for the proposition to be true. Then I use Bradley's account to deduce Broome's claim that fairness demands satisfying claims in a way which is proportional to their strength. Several implications of this account are discussed.
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Setiawati, Lina. « Internal Communication Obstacles in The Implementation of Employee Value Proposition ». International Journal of Applied Business Research 1, no 02 (29 juillet 2019) : 140–54. http://dx.doi.org/10.35313/ijabr.v1i02.60.
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Dealing with the uncertainty in business conditions, several companies are missing out the opportunity to increase employee engagement and attract while also sustaining top talent. Because employees today have increased bargaining power, the job market is highly transparent, and attracting top skilled workers is a highly competitive activity. Hence, today more companies should be taken seriously to developing the analytic solutions related on retaining the employee within the organizations. This paper analyses interaction between employees through internal communication, which involves Employee Value Proposition (EVP) program in one of the state owned company in Indonesia. The analysis shows that in such cases, there is a need to collaborate between employee and employer to choose suitable communication model in attract and retain talent. In this research focus to develop analytical approach to analyse communication of EVP in order to choose the suitable internal communication model for one of state-owned company in Indonesia. This study was supposed to start with qualitative, processed by quantitative and end with qualitative data analysis methods. The study finds employee unsatisfied with the amount/number and quality of information that employees get. To overcome that, company advised to create a new channels communication for all of the employees to share information either internal news or public news.
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Setiyawati, Erna, Andhika Saputra et Rhian Indradewa. « Strategic Formulation Analysis to Build a New Business Startup “Jamu Partnership” in Indonesia ». International Journal of Research and Review 8, no 8 (26 août 2021) : 568–76. http://dx.doi.org/10.52403/ijrr.20210876.
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Background – PT Oesodo Alam Mandiri (PT OAM) is a startup company that was established to provide solutions to business opportunities and problems that are being faced by people in Indonesia. Before starting a business, it is necessary to analyze both internal and external factors, also carry out strategy formulation. The results of this analysis will assist in determining the right strategy and business model. Through the right strategy and business model, a newly established startup company will be able to compete and be sustainable. Method – Using Value Proposition Canvas, EFE, IFE, VRIO, CPM, SWOT, IE, QSPM, Porter’s Generic Strategy and Lean Business Canvas Model. Result – This analysis helps to determine the right business model for jamu partnership startup company. Keywords: Startup, Value Proposition Canvas, Lean Business Model Canvas, Jamu, Indonesia.
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Beckman, Peter. « Owner Sequences and Value Proposition Variation : A New Answer to the Best Owner Question ». Academy of Management Proceedings 2013, no 1 (janvier 2013) : 16694. http://dx.doi.org/10.5465/ambpp.2013.16694abstract.
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Müller, Matthias. « Design-Driven Innovation for Sustainability : A New Method for Developing a Sustainable Value Proposition ». International Journal of Innovation Science 4, no 1 (1 mars 2012) : 11–24. http://dx.doi.org/10.1260/1757-2223.4.1.11.
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This paper offers two starting points bridged by a question: The first point is the field of sustainability concepts that can help transform a resource-wasting society into a sustainable one. The second point is the field of design-driven innovation that can generate sustainable economic success by designing products and services that meet people's needs. A question bridges these two starting points: How do we design sustainable products to make them more successful? This essay introduces a tool to help companies develop innovative products and services that are sustainable for the environment, the economy and society: the Sustainable Value Proposition Tool (SVPT).
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Rivera, Manuel Antonio. « The impetus behind interorganizational collaboration : What is its new value proposition for small operators ? » International Journal of Hospitality Management 83 (octobre 2019) : 102398. http://dx.doi.org/10.1016/j.ijhm.2019.102398.
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Gupta, Varun, Jose Maria Fernandez-Crehuet et Thomas Hanne. « Fostering Continuous Value Proposition Innovation through Freelancer Involvement in Software Startups : Insights from Multiple Case Studies ». Sustainability 12, no 21 (27 octobre 2020) : 8922. http://dx.doi.org/10.3390/su12218922.
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[Context] The software startups could continuously innovate business model value proposition by involving freelancers as a source of innovative ideas (that enhance customer perceived value) and as experts for implementing the innovative ideas (by undertaking software engineering tasks). Startups employ one of three strategies for associating with freelancers i.e., task based (association ends with completion of the outsourced task), panel based (outsourcing task to a panel of freelancers associated with startup), or hybrid. Uncertainties, terminology issues, high technical debt, lack of documentation, lack of systematic decision making processes, lack of resources, lack of brand values, need for the continuous involvement of the freelancer to incorporate continuous validated learnings, merging freelancer perspectives, and deciding the level of their involvement in individual requirement engineering (or value proposition innovation) activities, are the main inhibitors for associations with freelancers. The availability of good freelancers and their long term and continuous commitments are necessary requirements for value proposition innovation. The theory about freelancer association with the software startups is extended by studying the real practices of startups, which successfully involved freelancers for value proposition innovation by capturing innovative ideas and acquiring the freelancer’s skills to implement those ideas. [Objectives] The objective of this paper is to explain the strategies adopted by the software startups to foster value proposition innovation by continuously involving the freelancers and the way they overcome the challenges arising because of the associations. The findings are driven by the study of real practices of startups that proved to be successful in the market by involving freelancers and continuous innovations leading to increased market shares. [Method] This paper performs empirical studies through case studies of three software startups located in Italy, France, and India, which are at the verge of being transforming into big companies, with large market share. The current practices highlighting the successful way of executing freelancing association strategies for value proposition innovation and the way to overcome the arising challenges are reported. The findings are also compared with those of two young startups based in Switzerland and India, to bring useful lessons for the young startups. The case study results are validated by employees from the studied startups (both those who participated in data collection and those who did not). [Results] The results indicate that freelancer involvement during value proposition activities, which is the core business operation, is beneficial to the both freelancers and the startups. Startup teams could reduce the development costs, shorten time to market, and increase customer satisfaction (by providing features addressing real market needs) by correctly involving the freelancers uniformly across value proposition activities. The startups could manage innovation with small teams (compared to human resources in companies) if done jointly with the freelancers, that helps the team members to learn new skills, upgrade their skills, and learn new perspectives about their markets. Business impacts due to freelancer involvement are stronger if the level of freelancer involvement across various value proposition activities is higher compared to their involvement across few activities only. The studied startups are not completely dependent on the freelancers but the freelancer’s perspectives and skills are valued as a rich source of market success. Freelancer involvement is taken as an opportunity to gain access to global market perspectives, which otherwise would be effortful for in-house teams to collect. In addition, they resolve technical debt, are a source of upgrading skills for undertaking future innovation, and help reaching customers for marketing (promoting product and gaining access to the feedbacks). Overall, the value proposition innovation in the studied startups have different levels of involvement of the freelancers but these startups have reported positive impacts on the business in terms of development cost reductions, shorten time to market, and high customer satisfaction (measured on early attainment of product/market fit and fast growth thereafter). The case study results are validated by the startup employees (member checking). The responses collected are analysed using box plots, which shows a higher level of result agreements among the employees.
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Cruz, Breno de Paula Andrade, et Delane Botelho. « Proposition of the relational boycott ». Management Research : The Journal of the Iberoamerican Academy of Management 13, no 3 (16 novembre 2015) : 315–33. http://dx.doi.org/10.1108/mrjiam-05-2015-0593.
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Purpose – The purpose of this study is to identify, in the context of virtual social networks (VSNs), other types of boycott which have not yet been addressed in the literature. We relate the boycott(s) emerged on the VSNs with those found in the literature (economic, religious, of minorities, ecological and labor boycott), and verify the motivation that must be unique to such context. Design/methodology/approach – Grounded theory was used in triangulation with netnography (interacting with 183 customers), non-participant observation (68 postings/47 complaints, from 2009 to 2012) and in-depth interview (15 consumers). Findings – A new classification of boycott was proposed, which emerged on the basis of company service quality, named “relational boycott”, which can generate additional acts of repudiation, such as interaction, unity of the group and encouragement of third parties. Research limitations/implications – The model of relational boycott proposed was not empirically tested, but insights for future test are provided. Practical implications – A model of how the relational boycott is structured is provided, being a deliberate, primary act of the consumer resulting from the management problems of a company generating backlash actions. Social implications – Since boycott represents a mechanism of protesting, it is a way that consumers pressure companies to provide better services and products, which may improve consumer’s wellbeing in the long range. Originality/value – A new type of boycott emerges in the research, named relational boycott, structured in a model that can be tested empirically.
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Lukić-Nikolić, Jelena, et Snežana Lazarević. « Employer branding and employee value proposition for Generation Z in digital economy ». Marketing 53, no 3 (2022) : 203–14. http://dx.doi.org/10.5937/mkng2203203l.
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Every generation of people has needs, incentives, desires, intentions, attitudes and values that make it distinguishable, specific and unique. Generation Z is entering the labour market and beginning its search for an ideal employer in order to obtain outstanding experience and optimal employee value proposition. Members of Generation Z have specific traits and characteristics that set them apart from other generations. In order to build a brand as a successful and desirable employer in digital economy, one should take into account these specific traits and characteristics in order to attract and retain members of Generation Z in the long term. This paper points out the key factors of employer branding and employee value proposition that influence Generation Z's decision-making regarding employment. The results of an empirical research, which included 339 members of Generation Z from the Republic of Serbia, indicated the following three key factors that influence their choice of an employer: the opportunity for career advancement, a pleasant and interesting work environment, and the opportunity for personal development (acquiring new knowledge and skills). The conducted research provides important information on the basis of which employers can better conceptualize value proposition for members of Generation Z and establish their branding of a desired employer.
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Zhu, Rong, et Sunny Li Sun. « Fostering Generative Partnerships in an Inclusive Business Model ». Sustainability 12, no 8 (16 avril 2020) : 3230. http://dx.doi.org/10.3390/su12083230.
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How does a social venture build multiple partnerships among stakeholders to enable a wide range of social value propositions and alleviate economic inequality? We address this question by developing a new concept on generative partnerships, defined as the collaboration between nonprofits and business organizations to co-create social value proposition and attract enhanced collaboration to solve social issues in an inclusive business model. We study two Chinese cooperatives, Co-op Lishui Shangeng (L) and Co-op Wuyang Chunyu (W), to show how they created a social ecosystem through an inclusive business model. These two cooperatives have also developed co-brandings L and W, respectively. We find that hybrid organizations could generate partnerships among different agents to form a social ecosystem. Drawing on the generative relationship theory, we identify four stages of fostering generative partnerships: (1) a value blueprint, (2) a pilot demonstration, (3) scaling-up, and (4) snowballing. After developing propositions regarding directedness, heterogeneity, and interaction of agents, we further elaborate two common schemas on the process of generating hybrid partnerships in this social ecosystem.
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Schliwa, Victor Andrej, et Raluca Ciornea. « Drivers and inhibitors of the compromise effect – a conceptual overview ». Journal of Consumer Marketing 37, no 4 (4 mars 2020) : 375–84. http://dx.doi.org/10.1108/jcm-03-2018-2606.
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Purpose This paper aims to review numerous known drivers and antecedents of compromise behavior, proposing a basic categorization of the various contributions. This is done with the goal to integrate drivers and antecedents, previously largely discussed in isolation of one another, into a single conceptual model. This sheds light on the issue of previously overstated or understated relevance of individual drivers. The picture is completed by the proposition of new potential drivers of the compromise effect like lay rationalism and approval motivation. Design/methodology/approach The paper takes a conceptual approach in reflecting on prior findings from the field of compromise effect research and adjacent fields to develop a number of propositions aggregated in a conceptual model. Findings A number of previously overlooked, but potentially highly relevant interaction effects among known drivers of the compromise effect are proposed along with the proposition of several new drivers. Originality/value This conceptual paper offers a novel, broadly applicable categorization of compromise effect research. Further, it seems to be the first paper dedicated to an extensive review of established drivers of the compromise effect to examine the interdependence and possible interaction effects and of those drivers. Additionally, completely new potentially relevant drivers are discussed in detail and integrated into a conceptual model.
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Climent, Ricardo Costa, et Gültekin Cakir. « Business Model Themes and Product Market Strategies as Value Drivers in Omni-Channel Retail : A Set of Propositions ». Journal of Business Accounting and Finance Perspectives 2, no 3 (23 mars 2021) : 1. http://dx.doi.org/10.35995/jbafp2030021.
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We focus on the analysis of current research in Business Models in the context of e-business, resulting in relevant research gaps and a set of propositions. A bibliographic review has been conducted from which a theoretical framework has been developed. Once the gaps in the literature have been pointed out, a series of research proposals are presented. These should be tested based on data collected from real cases through analysis and interpretation. The applied lens of the theory is Amit and Zotts Business Model framework (2001) and Business Model Themes (BMT) “NICE” (novelty, lock-in, complementarity and efficiency) (2001). Analysis evolves around the explanation and feasibility of Business Model Themes for value creation and value capture in digital business models (current general research gap in the e-business domain). The results show that future directions should investigate different combinations of BMTs which represent research gaps (propositions 1 to 3). Other contexts which were not considered so far in this regard (non-digital business), also represent a research gap (proposition 4). Moreover, further synthesis of the literature resulted in a potential consideration of “product market strategies” (Amit and Zott, 2008) as a new theory to apply and test value creation and capturing in digital business (proposition 5 and 6), also from an evolutionary perspective. We ask how this combination affects the performance of firms who want to move on digital transformation with an omnichannel environment. It is essential in this study how these firms can create new value and how they can keep it. We try to explain how these value drivers could be work across time, even under varying environmental regimes. It would mean an advance in the existing academic framework around the reference literature on the business model. To be able to determine which combinations of BMT and Product Market Strategy (PMS) have not yet been tested would be advantageous for the firms. It could offer the appropriate information to the retail company with traditional BM towards digital BM. Moreover, it will be able to work successfully and to maintain constant along the time.