Articles de revues : « Mass media policy – Ukraine »

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DOBROVOLSKYI, I. « Applied aspects of the application of of the "media-society-state policy" relationship models ». INFORMATION AND LAW, n^o 2(5) (28 mai 2012) : 89–100. http://dx.doi.org/10.37750/2616-6798.2012.2(5).271866.

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This work is dedicated to researching and modeling of the relationships of mass media, public opinion and policy developments for example the Tax Code in Ukraine in 2010 – 2011. Сonsiders a model of relationship mass media, public and politicians, as well as examples of the results.

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Nesteriak, Yuliia, et Vyacheslav Ryabichev. « Business Models of Local and Hyperlocal Media During Local Mass Media Reforms in Ukraine ». Środkowoeuropejskie Studia Polityczne, n^o 3 (31 août 2022) : 125–44. http://dx.doi.org/10.14746/ssp.2022.3.6.

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The research relies on the world trends in the development of local and hyperlocal media and their business models to analyse the experience of Ukrainian local mass media in their search for sustainable funding. The financial sustainability of local and hyperlocal media projects is the key to expanding citizens’ access to high-quality news and information. The choice of a business model determines the media’s financial sustainability and efficiency, its philosophy, content and ways of content delivery. Crowdfunding and its types (membership model, club model, gift-crowdfunding) is considered one of the most effective business models for hyperlocal media. These models presuppose engaging audiences (communities) in media financing. The research into the key services, resources, information processes and flows, expenditure structure and revenue sources reveal that an effective business model for Ukrainian media aims to combine business values with consumers’ values and needs. The combination of these factors ensures sustainable development and independence of the editorial policy.

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Pipchenko, N., et M. Dovbenko. « PUBLIC DIPLOMACY AS A TOOL OF SHAPING THE PERCEPTION OF UKRAINE IN THE WEST AMID THE AGGRAVATION OF RELATIONS WITH RUSSIA ». Actual Problems of International Relations, n^o 138 (2019) : 14–24. http://dx.doi.org/10.17721/apmv.2018.138.0.14-24.

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The article is devoted to the analysis of Ukraine’s public diplomacy in terms of aggravation of relations with Russia. Public diplomacy is researched as an instrument for shaping the perception of Ukraine in the West that is exposed to constant threats of information influence by the Russian Federation. The paper analyses the role of public diplomacy in shaping the favorable image of the state in the mass consciousness and ensuring national interests in the international arena. The peculiarities of the development of public diplomacy of Ukraine at the institutional and practical levels being intensified since 2014 after the beginning of Russian aggression against Ukraine, are determined. Conceptual documents and specially created institutions for shaping a positive perception of Ukraine abroad and disrupting negative influence of Russian propaganda are examined. As a result, the main directions of Ukraine's public diplomacy are the development ties with the public and media; realization of image, cultural and informational projects abroad; cooperation of governmental bodies for supporting foreign-policy interests. Through the content analysis of the Western media space on the coverage of Ukraine and the expert assessment of public diplomacy of Ukraine, the peculiarities of the influence of Ukrainian public diplomacy on shaping its perception in the West were identified and a set of recommendations was developed to improve Ukraine's perceptions in the face of aggravation of relations with Russia. These include developing West and Russian directions of public diplomacy, intensifying media coverage of Ukraine, changing narratives about Ukraine as well as engaging civil activists and artists for promotion the national interests abroad.

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Szeptycki, Andrzej. « Polskie media wobec Ukrainy. Przyczynek do dyskusji ». Kultura i Społeczeństwo 59, n^o 2 (12 mai 2015) : 229–38. http://dx.doi.org/10.35757/kis.2015.59.2.13.

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Polish media has played an active role in the policy towards Ukraine, particularly from the outbreak of the Revolution of Dignity and war with Russia, but this subject has not received in-depth academic treatment. The author describes the discourse of Polish mass media on the subject of Ukraine, using selected television stations and newspapers as examples. The most important television stations (TVP, TVN, Polsat) do not present a uniform image of Ukraine, and their discourse is in a large part reactive, in connection with current events. The situation is slightly different in the case of the print media. Three different types of discourse can be distinguished. The weekly Do Rzeczy continues the political tradition of Józef Piłsudski. It displays considerable interest in the former eastern borderlands and is distrustful towards Russia. The weekly Przegląd refers indirectly to the traditions of national democracy and the political realists of the People’s Republic of Poland period, being critical of Ukraine and pointing out the importance of relations with Russia. Gazeta Wyborcza has in large measure inherited the ideas of Jerzy Giedroyc. It emphasizes the need for reconciliation with Ukraine and for supporting it in its democratic and pro-European strivings.

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Tkachenko, Olha. « Reinventing Ukraine : Ukrainian National and Supra-National Identity in Contemporary Polish Opinion-Making Press ». Colloquia Humanistica, n^o 5 (17 décembre 2016) : 141–63. http://dx.doi.org/10.11649/ch.2016.010.

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Reinventing Ukraine: Ukrainian National and Supra-National Identity in Contemporary Polish Opinion-Making PressUkraine in XXI century has been experiencing new social and political changes which resulted into shifts of the national identity. It has left resonance not only within Ukrainian society but abroad as well. Historical events such as Orange revolution or Euromaidan provided new directions for reconsidering Ukrainian identity by the external actors. The image of Ukraine has been created abroad with the help of mass media, which enable the wide audience to receive information about particular events and make own conclusions. Information, presented in the opinion-making press worth better for deliberating the issue of identity. Thus, this paper seeks to investigate how Polish intellectuals present Ukraine in contemporary Polish opinion-making press. This research on the one hand provides understanding of Ukrainian identity problems, and gives possibility to examine positive and negative aspects of the way identity has been expressed. On the other hand, it demonstrates the way public opinion-makers in Poland perceive, construct and reconstruct identity of Ukraine, Ukrainian nation and present them to their society. The article seeks to investigate what attributes of Ukrainian identity were crucial for Polish media. What factors, historical events, cultural and political features, myth and symbols were important for deliberating Ukraine in Polish opinion-making press. Ponowne odkrycie Ukrainy: Ukraińska narodowa i ponadnarodowa tożsamość we współczesnej polskiej prasie opiniotwórczejW XXI wieku Ukraina przeżywa nowe zmiany społeczne i polityczne, które prowadzą do zmian tożsamości narodowej. To spowodowało rezonans nie tylko w społeczeństwie ukraińskim, ale również za granicą. Najnowsze wydarzenia historyczne, takie jak Pomarańczowa Rewolucja czy Euromajdan, na nowo ożywiły wśród podmiotów zewnętrznych dyskusję o ukraińskiej tożsamości. Zewnętrzny wizerunek Ukrainy kształtują środki masowego przekazu, które dostarczają szerokiej publiczności informacji o wydarzeniach historycznych. Informacje prezentowane w prasie opiniotwórczej są istotnym źródłem dla rozważań nad kwestiami tożsamości w ogóle. Artykuł ma na celu zbadanie, jak polscy intelektualiści przedstawiają Ukrainę we współczesnej polskiej prasie. Badanie umożliwi zrozumienie problemów ukraińskiej tożsamości, będzie także prezentacją pozytywnych i negatywnych jej aspektów. Zarazem jednak unaoczni, w jaki sposób polskie środowiska opiniotwórcze postrzegają, konstruują i rekonstruują tożsamość Ukrainy i narodu ukraińskiego i jak przedstawiają te kwestie społeczeństwu. Staram się jednocześnie wyjaśnić, jakie atrybuty ukraińskiej tożsamości – wydarzenia historyczne, cechy kulturowe i polityczne, mity i symbole – były istotne dla rozważań nad Ukrainą w polskiej prasie opiniotwórczej.

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Benchuk, Vitalii. « SOCIO-POLITICAL EVENTS IN UKRAINE IN THE DISCOURSE OF DONETSK MASS MEDIA OF GREEK NATIONAL MINORITIES (2014–2015) ». Naukovì zapiski Nacìonalʹnogo unìversitetu "Ostrozʹka akademìâ". Serìâ Ìstoričnì nauki 1, n^o 30 (30 novembre 2020) : 61–65. http://dx.doi.org/10.25264/2409-6806-2020-30-61-65.

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The article reveals the coverage of the Donetsk national media of Greek national minorities in socio-political events in Ukraine in 2014-2015. The following newspapers were used for the study – «Hellenes of Ukraine», «Chronos», «Kambana» and «Selskaya Nov». As a result, the author concludes that the primary task for the Greek media was to convey their position on the events of that time, which was to support the unity of Ukraine. Later, they expressed the attitude of Greek society to the Revolution of Dignity, Russia’s armed aggression, which, despite isolated critical materials, reflected the official state position. However, in some materials of «Selskaya Nov» ideological stamps were spread, which posed a threat to the information security of Ukraine, which was apparently due to its subordination to the district authorities, which belonged to the team of the Party of Regions. As a result, the coverage and analysis of the discourse of Donetsk mass media of Greek national minorities on socio-political events in Ukraine showed that at the initial stage their main goal was to convey the official position of the FGSU on the latter. In the future, the main source of information was the newspaper «Ellina Ukrainy», as the official bulletin of FGSU. However, its pages also contained critical material that contradicted the official position of Greek society. Also later, explanations began to appear regarding the Revolution of Dignity, armed aggression in the vision of the Greeks, which reflected the Ukrainian view of these events. Only Selkaya Novy periodically published materials that reflected hostile ideological clichés, in particular about the «civil war». This trend continued throughout 2014, but the following year, with the appointment of a new local government, the newspaper’s editorial policy changed.

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Matviyishyn, Yevhen, et Tomasz Michalski. « Language Differentiation of Ukraine’s Population ». Journal of Nationalism, Memory & ; Language Politics 11, n^o 2 (29 décembre 2017) : 181–97. http://dx.doi.org/10.1515/jnmlp-2017-0008.

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Abstract While people of many nationalities live in Ukraine, Ukrainians and Russians constitute the majority of its population. Territorially, the Ukrainian language is spread unevenly, which results in pronounced bilingualism and language bipolarity. The influence of the Soviet policy of the Russian language dominance is still present in Ukraine. Ukrainian prevails in the sphere of public administration and education. Russian dominates in most mass media. Under such circumstances it is important to maintain conditions for the preservation of the language identity of other ethnic minorities, which would promote the development of linguistic diversity in Ukraine.

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Bradov, V. « МЕДІА ТА ВІЙНА : РОЛЬ І МІСЦЕ РОСІЙСЬКИХ ЗМІ В ЗБРОЙНІЙ АГРЕСІЇ РФ ПРОТИ УКРАЇНИ ». State and Regions. Series : Social Communications, n^o 3(51) (24 novembre 2022) : 26. http://dx.doi.org/10.32840/cpu2219-8741/2022.3(51).3.

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The purpose of the research is to determine the specifics of the role and place of the Russian mass media in the implementation of the aggressive policy of the Russian Federation against Ukraine.Research methodology. To achieve the goal, the following methods were used: monitoring, grouping of disparate data, analysis, synthesis, comparison – to determine the peculiarities of the formation of the media space of the Russian Federation and their impact on the place and role of mass media in the implementation of state policy; expert and content analysis – to determine the characteristic features of Russian mass media materials and their current orientation; generalization – to form conclusions regarding the use of media as a tool of criminal power.The results. The impact of the peculiarities of the formation of the modern media space of the Russian Federation on the role and place of the mass media in the implementation of the policy of the ruling elite is determined; summarizes the picture of the participation of the Russian mass media first in the hybrid war against Ukraine, and then during the open armed invasion by the aggressor country. The available facts make it possible to unequivocally specify the place of the mass media in the structure of today's social and political structure of the Russian Federation not as a public institution, but on the contrary – as an important component of the implementation of the criminal plans of the leadership of the aggressor country. At the current stage, the Russian mass media are considered and used by the authorities as a mechanism for the implementation of the aggressive plans of the Kremlin regarding independent Ukraine.Novelty. In determining the peculiarities of the practice of transforming the social institution of the mass media into a transmission mechanism of the government’s decisions and using it as a tool for the implementation of its criminal foreign policy.The practical significance lies in the fact that the obtained results can be used for further scientific investigations of the problems of media functioning in the conditions of modern armed conflicts and wars.Key words: media, power, paternalism, hybrid war, aggressor country.

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Amirov, Artur. « CONCEPTUALIZATION OF UKRAINE'S FOREIGN POLICY CHOICE AS A MARKER OF DEMOCRATIZATION ». Scientific Journal of Polonia University 55, n^o 6 (27 février 2023) : 127–33. http://dx.doi.org/10.23856/5517.

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The purpose of the article is to conceptualize foreign policy choice as one of the markers of the democratization of political institutions in Ukraine. Special attention is focused on the connection between the democratization of political institutions and Ukraine's foreign policy choice. The choice between democracy and authoritarianism is not only a matter of internal transformation. It covers the foreign policy space as well. Ukraine has chosen the path of European and Euro-Atlantic integration. The implementation of this foreign policy choice requires the activation of democratization processes and the expansion of the space for individual freedom of choice. For this reason, the values of freedom of speech and individual rights are noted among the determinants of Ukraine's democratic foreign policy choice. The implementation of the democratic foreign policy choice made by the Ukrainian political class is impossible without effective institutions: free mass media, electoral contests, and parliamentarism. All of them should contribute to political and economic competition and the creation and strengthening of the middle class, which, in fact, should make a democratic political choice. The research used an interdisciplinary approach, which made it possible to determine the differences between existential and marketing choices, between everyday and political choices and substantiate the presence of political, legal, economic, and communicative dimensions of foreign policy choice. The importance of historical prerequisites for foreign policy choice is substantiated.

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Dzholos, Oleh. « Organizational and Legal Formation of Local Public Audiovisual Media in Ukraine ». Scientific notes of the Institute of Journalism, n^o 1 (78) (2021) : 64. http://dx.doi.org/10.17721/2522-1272.2021.78.5.

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The diversity of media means not only a variety of content and multiplicity of media owners, but also a variety of types of media. Together with the traditional models of public service and private commercial broadcasting, the community media emerged as the “third level” of media development, which contributed to strengthening the freedom of speech. This article examines the organizational and legal aspects of formation of local public audiovisual media in Ukraine, their compliance with the standards and principles of media legislation of European countries, and provides the examples of development of local public broadcasting in the world practice. In addition, the international standards for community broadcasting, on which legislative and regulatory bodies rely, are analyzed. The objective of the study is to analyze, to systematize and to generalize the basic legislative norms for formation of audiovisual media communities in Ukraine as a separate media institution along with public, commercial broadcasting and broadcasting abroad. The bibliographic method was used to study and to analyze the legislative documents. With the help of the systemic method, the community broadcasting as an integral system mass media was considered. The comparative method was used to compare the legislative regulation of activities of media communities, recommended by the Council of Europe and represented in the legislation of Ukraine. The article outlines the main provisions of the draft Law of Ukraine “On Media” No. 2693-d. Comparing the Ukrainian legislative initiatives with the European experience, the suggestions and proposals for improving the financing system and the program policy of community broadcasting in Ukraine are presented.

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Bulbeniuk, S., et Yu Maneliuk. « Information management in government policy : the challenges of time and responses to them ». National Technical University of Ukraine Journal. Political science. Sociology. Law, n^o 3(51) (8 décembre 2021) : 31–36. http://dx.doi.org/10.20535/2308-5053.2021.3(51).246416.

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The article examines the peculiarities of the formation of government policy in the field of information management under the influence of systemic challenges of recent years. Particular attention is paid to the role and place of civil society, in particular its network segment, in the relationship between the state and the media in the media market. The authors propose a rationale for information management and social capital of society as interrelated political and social phenomena. After all, the effective promotion of certain models of information management is possible under the conditions of attracting social capital to the mechanisms of political communication. At the same time, social capital as an exclusively group resource is both an object and a subject of information flows involved in the processes of political communication. The problem of mass media involvement is covered in two aspects. First, through the consideration of communication techniques. Secondly, it was found that in recent years the practice of forming qualitatively different models of mass media financing has become established. The article analyzes the prospects of diversification of mass media funding sources through public activist campaigns of donors and crowdfunding, in particular in Ukraine. In the domestic socio-political realities, according to the authors, it is worth talking more about attempts to introduce such a systemic practice. And this is not surprising, because the spread of donor and crowdfunding practices of the mass media is one of the indicators of the maturity of civil society. However, traditional and modern channels of interaction between the government and civil society in the field of information management can have unpredictable consequences, such as the threat of manipulative influences of different directions.

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Somin, Sergii, et Igor Tkachenko. « Information as Component of Public Security under the Conditions of Hybrid Warfare ». Bulletin of Taras Shevchenko National University of Kyiv. Public Administration 12, n^o 2 (2019) : 75–83. http://dx.doi.org/10.17721/2616-9193.2019/12-7/8.

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The aim of the article is to research the essence of the leading scientific approaches and foreign practices into the public security; to identify informational component of public security under the conditions of hybrid warfare. Despite significant number of publications devoted to the problems of informational security and start of counterpropaganda in Ukrainian Mass Media, the external media surrounding is still not capable yet to resist adequately Russian informational aggression. Ukrainian media policy demands substantial modernization in offensiveness, usage of new technical and manipulative capabilities. Authors analysed European model of people power and proposed the ways of its adaptation of Ukrainian reality though the actualization of those definitions, as national and public security, fundamental national interests. Also, authors made research of the modern social-political situation in Ukraine and developed proposals for improving state informational policy based on Crimea example. In addition, the actual tasks of the state policy are developed for the challenges based on hybrid warfare. The practical aim of the publication is to develop and implement scientifically justified conceptual approaches to counteract the Russification of the Ukrainian population in the conditions of Crimea annexation and armed conflict in the East of Ukraine. Based on the analysis of the situation with freedom of speech and mass media in the occupied Crimea, authors submitted proposals on strengthening the Ukrainian information presence on the peninsula; the basic principles of development and implementation of the National concept of information policy in the Autonomous Republic of Crimea and Sevastopol are substantiated. Negative trends that already exist in the domestic media space are highlighted and ways to minimize them are proposed. Special attention was paid to the need for a coordinated large-scale and daily information campaign on Crimea.

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Maievskyi, O. O. « Ethnic minorities of Ukraine in the 20s–30s of the XX century in the soviet information and visual space (according to the materials of scientific report at the meeting of the Presidium of NAS of Ukraine, December 23, 2020) ». Visnik Nacional'noi' academii' nauk Ukrai'ni, n^o 01 (25 janvier 2021) : 62–71. http://dx.doi.org/10.15407/visn2021.01.062.

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Through the prism of the media, the content of the ethno-national policy of the Bolshevik leadership of the USSR in the 1920s and 1930s is revealed. The direction of the policy of indigenization, the formation of national administrative-territorial entities, policy in the field of culture and education of national minorities and their ideological support by means of visual propaganda are covered. It’s noted that the intensification of the activities of ethnic minorities in Ukraine has led to the curtailment of indigenization and mass repression against their activists.

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Subota, E. « Implementation of media education and media literacy in the modern education system of Ukraine ». Culture of Ukraine, n^o 72 (23 juin 2021) : 27–33. http://dx.doi.org/10.31516/2410-5325.072.04.

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The aim of this paper is to substantiate the prospects for the implementation of media education and media literacy in the modern Ukrainian education system. The article examines the domestic experience of implementing media into the education system, the particular features of the formation of media literacy in the students learning in higher education institutions of Ukraine. The term “media education” is defined as the process of personal development with assistance and on the material of the mass media samples resulting in shaping media literacy. The relevance of the problem of introduction of media education and media literacy in the education sphere prompts the need to introduce the additions to the academic plan that would present relevant components that refer to the development of students’ readiness for full interaction with the modern media system and media technologies usage. The methodology. In the research, we applied such methods of scientific cognition as analysis, synthesis as well as statistical and descriptive methods. We also applied analytical methods of generalizing various scientific concepts presented by experts in media education, media literacy and media competence. It is mandatory that the introduction of lectures, relevant courses and seminars, discussion clubs for students, conferences and “round tables” on media education, and conducting various cultural and educational activities for the population on the discussed subject should be actively promoted. The results. The specific needs and priorities of media education development have been determined in regard to the European values implying counteracting information threats from external sources. The introduction of media education in higher education institutions should become a crucial component of wise state policy. The relevance of media literacy as one of the main priorities of the state educational policy in students’ education at the present stage has been defined and proved. The topicality of this work lies in the generalization of a comprehensive strategy for the development of media education and media literacy in primary and secondary schools, in higher education institutions and public organizations. The practical significance of this study is development of theory and improvement of the strategy of media education and media literacy in higher education.

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Mylchenko, Larуsa. « The Russian influence through mass media as a significant factor of hybrid war against Ukraine ». Вісник Книжкової палати, n^o 10 (28 octobre 2021) : 8–16. http://dx.doi.org/10.36273/2076-9555.2021.10(303).8-16.

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The article provides an analytical review of domestic and foreign media, considers their impact on various target audiences in the context of a hybrid war against Ukraine. The activity of Russia in the implementation of destructive strategic communications and disorienting influence on the Ukrainian and international community is analysed on the examples of specific narratives. The use of a systematic and comprehensive approach by the Russian Federation to the information presentation in the information environment remains an effective mean of conducting a hybrid aggression both against Ukraine and against other states, which this country considers as a threat to itself. One of the main components of the target audience for such resources is, first of all, the Russian society, and Moscow's main task is to legitimize Russia's foreign policy and enlist the support of the government's actions among its own citizens. To do this, Russian propaganda uses narratives depicting Ukraine and other countries in a distorted light. Russia's hybrid war against Ukraine consists of two aspects: kinetic (direct physical actions, such as warfare in the form of shelling, provocative actions with weapons and direct hostilities) and non-kinetic, which includes information warfare in the form of propaganda through the media. In the case of strengthening the kinetic aspect, non-kinetic methods and measures are intensified, namely the information war, which consists of the spread of fakes, manipulative narratives and propaganda discourses. The main reason is an intent of the Russian Federation to influence on the target audience in order to prepare the target audience emotionally for the change of its own model of societal behaviour. The article deals with the analysis of one aspect of the non-kinetic method of warfare — dissemination of media propaganda narratives by the aggressor country, the Russian Federation. Currently, actions of the Russian Federation concerning escalation of the conflict in eastern Ukraine in military terms are directly connected to efforts of the Russian Federation in media. The analysis of Russian mass media shows, that narratives haven't change its meaning. Moreover, the narratives are supplemented by new messages, which strengthen them and also change their priority. In particular, it happens when newsworthy events within our country allow propagandists to provide information that will strengthen one or another Kremlin narrative. When such newsworthy events do not exist, they will be are created by spreading false information (fakes).

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Mariana, Kitsa. « INTERNATIONAL JOURNALISM AS A SOURCE OF FORMING IMAGE OF THE COUNTRY ABROAD ». Bulletin of Lviv Polytechnic National University : journalism 1, n^o 3 (avril 2022) : 38–44. http://dx.doi.org/10.23939/sjs2022.01.038.

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The concept of “mass communication” in the works of Ukrainian and foreign scholars considers the exchange of international information, which is related to certain social members and which is mediated through special technical means. It consists of at least three aspects: information, the process of transmission and dissemination of information, as well as the actual means of communication. Through these processes, the world community can learn about what is happening in a country. International communication is divided into formal and informal, and the results and its action are mostly aimed not only at the individual but also at the mass consciousness. International communication is an important component of the media sphere of any country. Thanks to it, the status of the state is characterized in the diplomatic arena. It also affects the political image. International cooperation, attraction of foreign investments, perception of the country on the international arena and attitude to its citizens depend on the international image of the country. To achieve the goal of the study, the Russian, Polish and American media were analyzed. Content analysis of foreign media showed that Ukraine is present in the foreign media space in various narratives. In particular, the Russian media write about Ukraine only in a negative sense, focusing on economic difficulties and problems. Instead, the Polish and American media report on the growth of Russian troops near the borders of Ukraine, on encouraging vaccination, and on the foreign policy of our country. In order to increase the number of “Ukrainian topics” in the international information space, representatives of the Ukrainian political elite need to cooperate with foreign journalists, actively give them comments, interviews, increase the number of foreign trips and meetings with representatives of political, business and scientific circles. This will help to counteract the destructive campaigns in the international information environment against Ukraine.

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Mariana, Kitsa. « INTERNATIONAL JOURNALISM AS A SOURCE OF FORMING IMAGE OF THE COUNTRY ABROAD ». Bulletin of Lviv Polytechnic National University : journalism 1, n^o 3 (avril 2022) : 38–44. http://dx.doi.org/10.23939/sjs2022.01.038.

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The concept of “mass communication” in the works of Ukrainian and foreign scholars considers the exchange of international information, which is related to certain social members and which is mediated through special technical means. It consists of at least three aspects: information, the process of transmission and dissemination of information, as well as the actual means of communication. Through these processes, the world community can learn about what is happening in a country. International communication is divided into formal and informal, and the results and its action are mostly aimed not only at the individual but also at the mass consciousness. International communication is an important component of the media sphere of any country. Thanks to it, the status of the state is characterized in the diplomatic arena. It also affects the political image. International cooperation, attraction of foreign investments, perception of the country on the international arena and attitude to its citizens depend on the international image of the country. To achieve the goal of the study, the Russian, Polish and American media were analyzed. Content analysis of foreign media showed that Ukraine is present in the foreign media space in various narratives. In particular, the Russian media write about Ukraine only in a negative sense, focusing on economic difficulties and problems. Instead, the Polish and American media report on the growth of Russian troops near the borders of Ukraine, on encouraging vaccination, and on the foreign policy of our country. In order to increase the number of “Ukrainian topics” in the international information space, representatives of the Ukrainian political elite need to cooperate with foreign journalists, actively give them comments, interviews, increase the number of foreign trips and meetings with representatives of political, business and scientific circles. This will help to counteract the destructive campaigns in the international information environment against Ukraine.

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Shnurko, Ya. « The role of the mass media in forming the population's trust to the police ». Analytical and Comparative Jurisprudence, n^o 4 (28 avril 2022) : 218–22. http://dx.doi.org/10.24144/2788-6018.2021.04.38.

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The scientific article is devoted to a topical and interesting topic of research on determining the role of the media in building public confidence in the police. The paper proves that the media is the main tool for influencing the opinion of modern man, and accordingly the media play a decisive role in building public confidence in the police. Scientific research of this tool and its competent use will help increase the level of trust of the population of Ukraine in the police. Two components of creating a positive image and authority of the National Police of Ukraine are distinguished: the actual work of the police and the media image of the police officer. The author classifies the media into the following types: traditional (periodicals: newspapers, magazines, etc.); new (radio and television); the latest (the Internet, which includes electronic versions of printed publications, electronic publications, social networks, blogs, Telegram channels, YouTube channels, etc.). It was found that three main functions are involved in the formation of the image of a police officer: informational (placement in the media of relevant information about the results of the National Police, social processes related to police performance of official duties, etc.); communicative (aimed at discussing in the media information about the activities of the National Police, public relations between police and citizens, etc.); ideological (the ability of the media to reflect and shape public opinion of the population as a whole, a particular community and individual social groups about the activities of the National Police). It is concluded that the process of creating a media image of a police officer may not be spontaneous, but may be formed as a result of specially developed algorithms for specific actions (strategies, tactics, technologies) in management, marketing, image strategy, and linguistics, including political linguistics. But such technologies are still not fully used by the National Police. It is concluded that the media image of the National Police in general and individual police officers in particular is both a tool and an object of management of law enforcement.

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Krupenya, I. « THE POLICY OF THE ASEAN COUNTRIES TOWARD UKRAINE FOLLOWING RUSSIA’S FULL-SCALE INVASION ». National Technical University of Ukraine Journal. Political science. Sociology. Law, n^o 4(56) (21 décembre 2022) : 43–49. http://dx.doi.org/10.20535/2308-5053.2022.4(56).269606.

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The study is devoted to the analysis of the positions of the ASEAN countries toward Ukraine following Russia’s full-scale invasion and the historical prerequisites for the formation of the official position of the ASEAN countries regarding the war in Ukraine. The historically neutral foreign policy course of the ASEAN countries is explained in view of the Kuala Lumpur Declaration of 1971 on the creation of a zone of peace, freedom and neutrality in the Southeast Asia subregion. The article provides the results of the monitoring of the interactive world map of the Ministry of Foreign Affairs of Ukraine for the existence of special conditions for entry and assistance for temporarily displaced Ukrainian citizens who leave the country due to the war, and about assistance centers for temporarily displaced Ukrainian citizens in ASEAN countries. An array of messages about Ukraine in ASEAN mass media since February 24, 2022, and the texts of speeches by public figures were analyzed for the purpose of properly condemning Russia as an aggressive violator of international law and using the correct terminology. Based on the study of the Strategy of Foreign Policy of Ukraine, the importance of Ukraine joining the Treaty of Amity and Cooperation (TAC) in Southeast Asia dated 1976 is substantiated to ensure political support from ASEAN member states and guarantee an effective way of conveying information to the Southeast Asia subregion about international illegal acts committed by the aggressor state. It is recommended to strengthen the coordination of efforts between ASEAN member states and Ukraine for coordinated activities within the framework of the United Nations, the World Trade Organization, etc.

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Kurоkhtina, Tatyana N. « Ethnocultural bilingualism in Ukraine as a result of a durable contact between the Ukrainian and Russian languages ». Slavic Almanac, n^o 1-2 (2020) : 346–64. http://dx.doi.org/10.31168/2073-5731.2020.1-2.2.03.

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The article discusses the features of the functioning of the Russian and Ukrainian languages in nowadays Ukrainian society. The present language situation in Ukraine is of a great interest for the linguistics and sociolinguistics. The mass bilingualism in Ukraine is considered to be the most characteristic feature of today’s language situation. Almost all citizens of the country are bilingual, which means that they speak and understand, more or less, the Ukrainian and Russian languages. At the same time they also naturally perceive the sociocultural distinctive character of both the Ukrainian and Russian-speaking world. The communication with friends and relatives and getting access to sources of information and cultural content such as books, newspapers, magazines, radio and television creates necessary conditions for this kind of bilingualism. For a long time Russian was the main language of all types of mass media and book publishing industry in Ukraine. However, the language situation in the country is gradually changing. One of the main directions of modern state policy is to establish the formation of Ukrainian monolingualism. The article presents the facts that demonstrate how the bilingualism of Ukrainian society correlates with the choice of a particular language in such spheres as print media, radio, television, book publishing and the Internet.

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Zakharchenko, Tetiana. « “Hate speech” as Technology for Conducting the Hybrid War of the Russian Federation Against Ukraine ». Mediaforum : Analytics, Forecasts, Information Management, n^o 7 (23 décembre 2019) : 250–59. http://dx.doi.org/10.31861/mediaforum.2019.7.250-259.

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The following material is an attempt to analyze the problem of use of new media in the context of Ukrainian-Russian conflict, to explain the «hate speech» as a technology for hybrid warfare and the causes of its occurrence. It is described the issues of the use of hate speech in the East of Ukraine and on the occupied territory of the Crimea. In addition, this research identifies the main social groups against which Russian Federation uses «hate speech». In particular, they are Ukrainians (especially from Western Ukraine), Crimean Tatars, Euromaidan supporters, members of the Majlis of the Crimean Tatar people, сhurchmans, migrants. On the basis of researches of public organizations («Media Detector», «Center for Social Action», «Institute of Mass Media», «Donetsk Institute of Information») in this paper work a qualitative analysis of the situation in the media space is presented. The focus is on the emergence of the phenomenon of intolerance in the media. In addition, it is determined which media often use «hate speech» in their arsenal both from Ukraine and from the Russian Federation. The researcher states that the problem of using «hate speech» in the information space of Ukraine, in particular, Crimea and the eastern regions existed before the occupation. However, from the first days of the hybrid offensive of the Russian Federation, hate speech began to be used in propaganda, and hostile rhetoric became more aggressive. We should note that by supporting the high level of anxiety and hatred in the occupied territory of Ukraine through the media, Russia is creating a platform to create a civil conflict, if necessary. In addition, «hate speech» is used by the Russian authorities to form publicly supportive policy on the territory of the Russian Federation.

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Alagozkyzy, G. « A policy of ‘dekulakization’ and deportations from the republic : on the example of special resettlers exiled from Kyrgyzstan to Ukraine (1930-1933) ». Bulletin of the L.N. Gumilyov Eurasian National University. Historical Sciences. Philosophy. Religion Series 140, n^o 3 (2022) : 122–35. http://dx.doi.org/10.32523/2616-7255-2022-140-3-122-135.

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In this article, the author performs a study of kulaks exiled from the territory of Kyrgyzstan to the south of Ukraine in the 1930s. The study analyzes the evolution of the attitude of the Soviet regime towards the kulaks within the framework of the policy of collectivization. The author analyzed the goals of the repressive policy in the 30s of the twentieth century, the criteria, and the mechanism for selecting the repressed. The article also considers a number of the main problems of the history of mass repressions against the kulaks during the Great Terror in 1937-1938. The main attention is paid to identifying the specifics of repressive measures in relation to various target groups of order № 00447: former kulaks, participants in peasant uprisings, clergy, religious activists, and criminals. Based on the microhistorical approach, the focus of repressions on strengthening the collective farm system is determined. Documents gathered during the expedition searching for information about kulaks from the archives of Ukraine and Kyrgyzstan, in which the author took part, was used as a source base for the article. Besides archival materials, oral histories gathered by the Esimde research platform from the families and descendants of kulaks deported to Ukraine, and open information published in the mass media were used.

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Karpovets, Maksym, Maria Petrushkevych et Olena Shershnova. « The Specifics of Religious Issues in Ukrainian Gender Electronic Mass Media ». Journal of Education Culture and Society 13, n^o 2 (27 septembre 2022) : 515–30. http://dx.doi.org/10.15503/jecs2022.2.515.530.

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Aim. The purpose of this study was to analyze religious issues in gender and feminist electronic mass media in Ukraine, taking into account the specifics of their policy, audience, and communication strategy Methodology. The empirical methods were gathered by a grouping of sites and electronic media: the official sites, the convergent scanned print media, and the social network Facebook. Overall, the 21 electronic mass media were analyzed. The main method of this research is a discourse analysis of religious topics. The main identified topics are representation of religions, political issues, gender history of religion, female priesthood, dogma of religion, pedagogical and scientific topics, critique of religion/church, anti-gender and religion, LGBT issues, sexuality, body, and religion. Only a small amount of material and topics are dedicated to religion, which is marginalized in the Ukrainian media. Conclusions. Our main conclusion is that the more analytical analysis in the material, the more tolerant the authors are to religion, but not to religious organizations. The sensitive topics of sexual orientation, sexual violence, pedophilia, and abortion rights related to church activities, are raised in the feminist/gender mass media. Originality. The coverage of religious issues depends on the type of media that presents a particular gender discourse: the more radical Ukrainian media in their visions, the less critical and stereotypical the representation of religion. Most Ukrainian gender media reflect general trends in the representation of religion.

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Galina S., Mel’nik, et Misonzhnikov Boris Ya. « Linguistic Methods of Anti-Russian Propaganda ‒ a New Trend in the German Mass Media ». Humanitarian Vector 15, n^o 5 (mai 2020) : 99–109. http://dx.doi.org/10.21209/1996-7853-2020-15-5-99-109.

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The article reveals the specifics of constructing the image of Russia in the German mass media. Based on the study of media discourse, the positions of Russia in the context of the global information and psychological confrontation are determined. We identify markers that determine the information policy of Germany in relation to Russia, as well as linguistic means of forming the image of the country and methods of information aggression against Russian society. On the basis of headline complexes and article leads, priority topics (buzz-topics) in the media, informational reasons for referring to them, sentiment (expressive-evaluative vocabulary), directional vector were determined. The research object are German media, such as Frankfurter Allgemeine Zeitung (FAZ), Die Welt, Bild, Der Spiegel. The lexemes ″Russia″, ″Moscow″, ″Putin″, ″Kremlin″ (and synonyms) were used as the units of analysis. Relations with Syria, the United States and NATO, Ukraine, Belarus and Turkey were popular topics in the German media during the study period (2020). The analysis of the texts showed that the mostly negative media image of Russia is represented. In foreign policy, the country is presented as an invader, a military aggressor, a murderer, an enemy, and its leader, in the interpretation of the media, is an insidious, cunning schemer, a dishonest player on the geopolitical chessboard. The portrayal of leading German newspapers portrays Russia as a peripheral state, a third world country that claims to be a world power (with nuclear weapons) and a semi-dictatorial regime. In the course of the study, we used general scientific methods of cognitive and interpretive linguistic discourse analysis. In publications, even high-quality ones, metonymy, metaphors, comparisons, epithets, hyperboles are used as components of anti-Russian rhetoric. Conclusion: there is practically no positive news about Russia, the country itself is seen as the main threat to the security of the world. This requires an adequate response, a new information policy and a correction of the country’s reputation. Keywords: information attacks, media image, , enemy image, Russia, ogenda, stylistic means, semantic, discourse

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KOSTENKO, YULIA V. « LANGUAGE POLICY OF UKRAINE IN THE SOUTH AND EAST OF THE COUNTRY AS A METHOD OF ETHNOCRACY ». CASPIAN REGION : Politics, Economics, Culture 65, n^o 4 (2020) : 58–65. http://dx.doi.org/10.21672/1818-510x-2020-65-4-058-065.

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The author characterizes the language policy of post-Maidan Ukraine (2014-2020) in the South and East of the country as a method of consolidating ethnocracy in the process of nation-building. An assessment of the state and trends in the historiography of the problem is given. Ethnodemographic changes in the structure of the population, as well as public opinion in the South and East of Ukraine over the period from 1989 to 2020 were revealed. The intentions of the language policy of Ukraine are revealed. The ineffectiveness of international influence to ensure compliance with democratic norms of language policy is noted. Russian Russian language policy is defined as the destruction of institutions of Russian-language education and mass media in the Russian language, the weakening of Russian ethnic identity, carried out by the state authorities of Ukraine. An important factor in de-Russification is the armed conflict in the Donbas, which has become a catalyst for the transition to ethnocracy in Ukraine. At the same time, the unrecognized states in Donbass maintain the equality of languages on their territory. It is concluded that the dual (mixed) identity of residents of the South and East of the country is preserved at the regional and local levels. At the same time, the Russian-speaking community in the South and East of the country remains politically weak and disorganized, and is subject to targeted discrimination. The political consequences of forced ukrainization, as well as resistance to ethnocracy in public opinion and voting in elections, are determined.

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Shumytska, Halyna. « The Ukrainian language in the polylingual space of Transcarpathia ». Ukrainska mova, n^o 1 (2021) : 3–19. http://dx.doi.org/10.15407/ukrmova2021.01.003.

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This article explores trends in language policies in the Transcarpathian region during 1991–2020 within the general Ukrainian sociopolitical context. It is argued that the status of the Ukrainian language as the state language in the region has become strengthened as evidenced by recent developments in language planning and language policy, including the adoption of the Law “On Ensuring the Functioning of the Ukrainian Lan-guage as the Official Language”. However, the manipulation of the language question in Ukraine, especially in the border regions, has taken on a political character, spreading beyond the borders of the state, threatening the constitutional order and the state sovereignty of Ukraine, in particu-lar in education, economics, and legal sphere. In Transcarpathia, a multi-ethnic border region in the extreme west of Ukraine, warrants attention of both scholars and politicians. This article looks into the changes in the Ukrainian language policies in the local state administration, and the importance of the Ukrainian president office in this regard. Specific features of the linguo-political situation in Transcarpathia, viewed at different periods of its development from the independence of Ukraine in 1991 on-ward, are presented. This study determines the role of the media in shaping a regional linguo-political situation, including the Internet media language space. The paper provides data of a comprehensive analy-sis of the results of the 2017–2019 external independent evaluation as an indicator of language competence of the participants of EIE, the results of research on the perception of educational language innovations in the region through a survey of different categories of respondents during 2018, the monitoring of experimental experience in implementing elements of multilingual edu-cation in educational institutions in Ukraine, particularly in Transcarpathia. The author outlines prospects for continued research in the framework of the project “Debat ing Linguistic Diversity: Managing National Minority Languages in Ukraine and Russia” (2020–2023). Keywords: language policy, language situation, state language, mother tongue, minority language, multilingual education, mass media.

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Korolova, M. « Legal and regulatory component of the state policy on formation of a healthy lifestyle in Ukraine ». Scientific Journal of National Pedagogical Dragomanov University. Series 15. Scientific and pedagogical problems of physical culture (physical culture and sports), n^o 12(120) (25 décembre 2019) : 72–76. http://dx.doi.org/10.31392/npu-nc.series15.2019.12(120)19.14.

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The article described the regulatory component of the state policy on formation of a healthy lifestyle in Ukraine. After all, the problem of forming a healthy lifestyle requires special attention, both from scientists in the fields of pedagogy, psychology, law, physical culture and sports, philosophy, sociology, medicine, and from the public, mass media and every citizen of Ukraine. It is known that the critical situation, which led to the creation of unfavorable conditions for a healthy lifestyle of the population of Ukraine, due to the action of such factors as: imperfection of the health care system; low level of awareness of the value of health as equity; finding the vast majority of the population in conditions of socio-economic instability and the like. It was found out that the state policy on the formation of a healthy lifestyle in Ukraine is represented by laws and by-laws developed on their basis. It has been established that the resolution of specific issues of health and fitness activities of subjects of the sphere of physical culture and sports is also affected by legal acts of other sectors, in particular health, education, economics, etc. The basic regulatory documents aimed at implementing state policy on the formation of a healthy lifestyle in Ukraine are defined in particular, the Law of Ukraine “On Physical Culture and Sports”, the State target social program for the development of physical culture and sports for the period until 2020 and regional programs for the development of physical culture and sports, the state target social program “Youth of Ukraine” for 2016-2020 and the National a strategy for improving physical activity in Ukraine for the period up to 2025 "Physical activity - a healthy way of life - a healthy nation" and others. National strategies and recommendations for the health activity of different population groups have been adopted in the Member States of the European Union, USA, Canada, Australia, Japan. The purpose of the National Strategy for Healthy Movement Activity in Ukraine is to formulate in society the conditions for healthful exercise activity and healthy lifestyles for shaping the health of citizens as the highest social value in the country.

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Riy, Grygoriy. « Approaches of Southern European countries in supporting Ukraine after the full-scale Russian invasion ». European Historical Studies, n^o 22 (2022) : 104–24. http://dx.doi.org/10.17721/2524-048x.2022.22.7.

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The article is devoted to reviewing the government’s response of Southern European countries (Italy, Spain, Portugal and Greece) to the full-scale invasion of Russia in Ukraine on 24 February 2022, which is based on the analysis of the researches, analytical papers, and official reports of the state authorities and mass media. Coverage of this topic is explained by the necessity of the full exploration of the Sothern European governments’ key approaches in supporting Ukraine in the struggle with the Russian army, as well as, discovering some new perspectives, using the comparative and transnational methodology. It is defined the term “Southern Europe”, and also outlined the main historiographical interpretations of the countries of the region. Preference is given to a pragmatic approach for characterising the countries of Southern Europe. The central studies of Ukrainian-Italian, Ukrainian-Spanish, Ukrainian-Portuguese and Ukrainian-Greek relations, official reports and mass media used in the study are analysed. It also analyses and compares the changing Southern European governments’ attitudes towards their supporting Ukraine after the Revolution of Dignity, the illegal annexation of Crimea, and the beginning of war in Donbas in 2014, with the united international response after the full-scale Russian invasion on 24 February 2022. In general, the governments of Italy, Spain, Portugal and Greece changed completely their policy of supporting or non-supporting Ukraine in the war. If after 2014 they tried to be pragmatic in the question of cutting ties with the Russian Federation in their foreign policy activity, then after the full-scale invasion in 2022 they strongly condemned Putin’s regime and agreed to provide assistance to Ukraine to the extent of their military and financial capabilities. The study found that the assistance of Southern European countries has been provided on the Atlantic (through NATO) and European (through EU) levels, as well as national. Defence ministers of the governments of Southern Europe are among the members of the “Ramstein” meetings, where the provision of military aid to Ukraine is coordinated. The countries of the region have so far given priority to humanitarian, financial aid and lethal weapons assistance (but not heavy ones), and have also accepted a large number of Ukrainian refugees. The assistance provided at each of the levels is illustrated by specific examples. Otherwise, Russian influence on domestic policy, national populistic parties and single members of the government or parliament is still strong. For instance, the Italian governmental crisis that happened in the mid-summer was the result of the unpopular and strong position of the prime minister Mario Draghi in his unwavering support of Ukraine. The countries of the region also see the Russian-Ukrainian war as an opportunity for them to strengthen their influence in the Mediterranean.

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Kostetska, Tetiana. « Current problems of decentralization of public power in Ukraine : the information and communication aspects ». Yearly journal of scientific articles “Pravova derzhava”, n^o 32 (2021) : 227–35. http://dx.doi.org/10.33663/0869-2491-2021-32-227-235.

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The topical issues of implementation of the new (second) stage of reforming local self-government and territorial organization of power are covered, among the main tasks of which is a clear delineation of powers and functions of control of government different levels, the development of forms of local direct democracy. The problematic issues, the solution of which will determine the achievement of the planned results of the implementation of decentralization and public administration reform, are indicated. In particular, this is the task of creating an effective, transparent, open and public administration structure using the latest information and communication technologies (e-government). The effectiveness of the researched processes depends on the strategy of the national information policy, its implementation on the ground, the implementation of information activities of local governments. The creation of an open information environment at the municipal level is the key issue. The norms of the current legislation as a legal basis for the information policy at the local level implementation are analyzed. Its shortcomings and ways to improve are designated. The communicative relations of public authorities, their interaction with individual institutions of civil society in order to expand the direct participation of citizens in addressing issues of both state and local importance are considered. The role and significance of modern mass media in the researched processes are covered separately. Emphasis is placed on the expediency of improving, modernizing the information activities of local governments, including in relations with the media.

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Frolova, O. M., et M. I. Kaylo. « INFORMATION POLICY OF THE COUNTRIES IN THE CONDITIONS OF ELECTORAL CAMPAIGNS ON THE EXAMPLE OF THE USA AND UKRAINE ». International and Political Studies, n^o 35 (10 novembre 2022) : 203–12. http://dx.doi.org/10.18524/2707-5206.2022.35.259155.

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The article analyzes the essence of election campaigns, outlines the main tasks and stages of their implementation, considers the features of information support for election campaigns. American standards for the development of political PR technologies for election campaigns are studied, and the peculiarities of the organization of political advertising in the media and social networks of candidates in the United States are considered. It has been established that the information support of election campaigns in the United States is carried out taking into account feedback from citizens from a thorough study of society's expectations. Thus, in the US, the media, as communication channels, carry out the functions of collecting, filtering, distributing and generalizing ideas about voters through shows, interviews, and debates. It was found that the media occupy a key place in the formation of the information space of power and have the status of an intermediary in the relationship between the population and the authorities through the use of various communication mechanisms. Internet communications used by the headquarters of B. Obama, D. Trump, H. Clinton, J. Biden during the election campaigns of candidates most actively included e-mail, websites, blogs and social networks, online television and video channels on Internet resource YouTube.com. It has been proven that the Internet provides undeniable effectiveness in the political struggle tools for interacting with the electorate, conveying one's point of view to the voters, and expanding the base of the election campaign. Ukrainian standards for the development of political PR technologies to ensure the conduct of election campaigns are analyzed. Features of the organization of political advertising of candidates in Ukraine in mass media and social networks are considered. The Ukrainian experience of information policy during election campaigns is analyzed and the main problems of information support of election campaigns are studied, as well as ways to solve them are proposed.

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Omelchenko, Mykhailo. « Government Communications in Terms of Coronavirus Pandemic on the Example of Novi Sanzhary Events ». Scientific notes of the Institute of Journalism, n^o 1 (78) (2021) : 111–22. http://dx.doi.org/10.17721/2522-1272.2021.78.8.

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The main objective of the article is to analyze an example of implementation of government communications in connection with the mass protest of residents from Novi Sanzhary, the urban-type settlement in Poltava region caused by evacuation of the Ukrainian citizens from Wuhan (PRC) on February 20, 2020. Through the comprehensive retrospective analysis of the government’s communication policy as well as the analysis of statements of government officials and local authorities in the media it was identified that the government communication policy became a major factor of mass protest in a pandemic. The government’s uncertainty in choosing the final medical facility to quarantine the evacuees and a lack of awareness among the government officials about socio-economic and demographic characteristics of Novi Sanzhary’s residents led to a deliberately ineffective communication strategy: 1) the residents of Novi Sanzhary were not properly informed about the specifics of means of coronavirus’ spread and lethality – it resulted in the government’s inability to predict the behavior and reaction of the locals to evacuation; 2) there was a lack of communication and coordination between the government’s officials and local authorities of Novi Sanzhary – this resulted in the opposition of local authorities to evacuation combined with their spreading of false rumors among the locals and their support of the protest; 3) the officials spread the false messages related to the protesters, that questioned their subjectivity and simultaneously politicized the protest. In addition, the government was unable to counter the leaks of confidential information in the social and mass media on the eve of evacuation, which minimized unexpectedness of the operation. Altogether, these factors led to the mass protest of Novy Sanzhary’s residents against evacuation of the Ukrainian citizens on February 20, 2020. The consequences of the protests impacted negatively on the international image of Ukraine. As a result, the article offers the certain recommendations aimed to improve the government communications in the terms of coronavirus pandemic in Ukraine.

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Pylova, O. A. « Irredentism of Hungary, Poland and Romania in Western Ukraine in the Context of Language Policy of Kyiv ». Humanities and Social Sciences. Bulletin of the Financial University 9, n^o 6 (10 février 2020) : 138–42. http://dx.doi.org/10.26794/2226-7867-2019-9-6-138-142.

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In the severe political and economic conditions that have developed in Ukraine, fears of the policies of irredentism of neighbouring states are becoming increasingly realistic. The problem of the separation of territories and in some cases of their transfer to neighbouring states arose in Ukraine in 2014 after the Russian rejoin of the Crimea and the beginning of the crisis in the eastern part of the country. Today, special attention attracts the situation in the Donbas region, and almost no one addresses the potential problem of the same kind happening in western regions. This article attempts to identify the main goals of Ukraine’s western neighbours (Hungary, Romania, and Poland) concerning Ukraine and the humanitarian instruments of influence they use to achieve these goals. The methodology of the study has determined the structure of the article, which includes a comparative analysis of the goals and methods of the cultural and linguistic influence these states have on the population of the neighbouring territory (i.e. national minorities). Cultural and linguistic influence in this context means the cultivation of national minority languages within a limited area of their residence through education, mass media, and the organisation of programs to promote the development of cultural relations. Based on the above methodology and statistical and analytical material, the author concludes that Hungary, Romania and Poland, using similar tools to influence their national minorities, pursue different goals. Both the methods of influence and the tasks of these states I discussed in detail. Besides, one of the main conclusions drawn from the results of my study is that Hungarian, Polish and Romanian irredentism is indeed a severe risk today and deserves special attention from Ukraine.

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LITVINOVA, Iryna, et Viktoriia KOVALOVA. « Implementation of state policy in the field of prevention and response to domestic violence ». Economics. Finances. Law, n^o 12(4) (28 décembre 2019) : 10–13. http://dx.doi.org/10.37634/efp.2019.12(4).2.

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Introduction. The provisions of national law indicate that state policy in the field of prevention and counteraction to domestic violence is one of the priorities of the state legal policy of Ukraine. The purpose of the paper is as follows: to review on the basis on legislation provisions the implementation of state policies in the field of preventing and combating domestic violence, by improving the forms of protection and assistance for victims of domestic violence. Results. In Ukraine domestic violence is not a purely family affair, since the state has established an effective mechanism for combating and preventing domestic violence; is defined a list of actors authorized to take appropriate measures. Subjects of administrative and legal response to domestic violence are the empowered state authorities, executive and local self-government bodies and their structural subdivisions, citizens' associations, enterprises, institutions and organizations, as well as individuals - citizens of Ukraine, foreigners, and stateless. It can be stated that currently in Ukraine there is a rather broad system of providing protection and assistance to domestic violence victims, which is aimed at securing the rights and legitimate victims’ interests of such violence, providing them with effective assistance and protection, preventing recurrence of domestic violence in the future. Domestic violence is counteracted and prevented through a wide range of state-provided means. Criminal, administrative and civil law responsibility may be imposed for the commission of domestic violence, furthermore the legislation provides for basic and specific measures to counter domestic violence. Conclusions. To overcome the problem of domestic violence, it is necessary to introduce an effective system of avoidence and prevention of this type of violence, this system should be based on the following elements: 1) prevention; 2) providing protection and assistance to victims; 3) bringing the perpetrators to justice. However, in our opinion, the solution to the preventing and combating domestic violence problem is possible only by joining forces of public and state structures, mass media, educational and medical institutions, national communities, etc.

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Solomin, Yevhen. « ETHNOCOMMUNICATION IN A MULTICULTURAL REGION : CHALLENGES FOR THE NATIONAL SECURITY SYSTEM ». Bulletin of Lviv Polytechnic National University : journalism 1, n^o 5 (février 2023) : 57–64. http://dx.doi.org/10.23939/sjs2023.01.057.

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The cross-border status of Transcarpathia, its multiethnicity is reflected in various spheres of life, including mass communication activities. The article actualizes the issue of the functioning of online media of the ethnic communities in the westernmost region of Ukraine in the context of the development of multicultural information space in the structure of the Ukrainian national media field. The role of ethnic media in informing and supporting traditions and customs, preservation of ethnic consciousness and cultural diversity is emphasized. Special attention is paid to the ethno-national aspect of communication and the important role of Transcarpathian media in the development of native-language communication, which is represented by a wide range of ethnic media (Hungarian, Slovak, Romanian, Roma, German, Jewish, etc.). The model of multicultural communication developed in Transcarpathia contributes to the development, including civic identity, a sense of social responsibility for everything that happens in the country, and encourages the local journalistic community to cultivate tolerance, prevent interethnic conflicts, and counter information threats. Taking into account the complete implementation of the functions of Transcarpathian intercultural communication, the degree of effectiveness of their activities, the article also notes crisis processes in the modern media sphere of Transcarpathia. Some of them are caused by foreign policy circumstances, the war with Russia and informational aggression, problems of intergovernmental interaction, and therefore require special attention, correctness, and competence of journalists. Moreover, the issues of interethnic relations (especially in the educational and linguistic spheres) are strategic, related to national security, harmonious relations between Ukraine and neighboring Western states. Meanwhile, the online media of Transcarpathian ethnic groups are actively integrated into the intercultural communication system, occupying and maintaining their own segment in it.

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Fuderer, Tetiana. « Sociolinguistic aspects of the language conflict research in Ukraine ». Ukrainska mova, n^o 3 (2021) : 108–20. http://dx.doi.org/10.15407/ukrmova2021.03.108.

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Terminological trends towards a concept of “language conflict” are to some extent underexplored in Ukrainian sociolinguistics and sociology. This article looks into modern approaches to the language conflict research and ways of terminologization of the “language conflict” concept. The data collected from a recent sociological survey show that there are no grounds for the analysis of the phenomenon of social interaction regarding the use of languages in Ukraine, as seen through the prism of “social conflict”. However, by confirming that in the collective consciousness, the language is treated as an annoying issue associated with a certain social tension, the findings show that social practices related to the language use in Ukraine are appropriate to be investigated with respect to the concept of “social tension”, that is, frequent domestic disputes about languages and examples of manipulation of the language issue in mass media. In this paper, language conflict is described as one of the parameters of language situations, out of which the defining features are as: 1) redistribution of functional spheres of languages in a certain territory and in various socio-political formations or spheres of language use; 2) a change in the demographic power of languages accompanied by changes in the legislative support of the language functioning or in the deliberate delay of relevant laws adoption. Yet with a destructive language policy, language conflict can acquire the features of a social conflict. The features of language conflict in Ukraine are deformations of language situations leading to the discrepancy between the real state of Ukrainian and its status as the official language. This prevents balanced interaction between Ukrainian and other languages used in Ukraine needed for ensuring the language rights of all citizens. Keywords: language conflict, language situation, language policy, official language, minority languages, language rights.

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REPUSHEVSKA, Yuliia. « Analysis and disadvantages of state regulation of tourist business in Ukraine ». Economics. Finances. Law, n^o 11/2 (21 novembre 2019) : 36–39. http://dx.doi.org/10.37634/efp.2019.11(2).9.

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The article confirms the idea that the development of the tourism business plays an important role in solving the social and economic problems of the state. It analyzes how government policy affects the quantitative indicators of tourism activity, assesses the role of government agencies in the development of tourism. Suggestions are given for improving state regulation of the tourism industry. Some factors restraining the development of the tourism sector were identified and, accordingly, recommendations were given for solving these problems. Responsibility of public organs is certain for realization of politics of development of tourism, the lacks of Strategy of development of tourism and resorts are analyzed on a period 2026 too. It is well-proven that development of tourist business plays an important role the decision of social and economic problems of the state. It is specified, that exactly due to tourism in a country will be supported high standard of living of population, new workplaces will be created, and also are preconditions for addition to the budget of country. To general suggestions of improvement of public policy of adjusting of tourist industry it is expediently taken: strengthening of control on all levels of realization of tourist product; expansion of plenary powers of Department, development of plans and strategies, is taking into account national features; creation of the Ukrainian representative offices is in the popular foreign cities of rest of Ukrainians; popularization of tourist directions is among a population, creation of positive character of Ukraine in foreign MASS-MEDIA.

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Піскун, В. О. « Compartment optics for the development of personal correspondents ». ВІСНИК СХІДНОУКРАЇНСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ імені Володимира Даля, n^o 6(254) (20 septembre 2019) : 33–37. http://dx.doi.org/10.33216/1998-7927-2019-254-6-33-37.

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Mass media play a significant role in society, performing the role of "fourth power". The format of relations between the media and society is made in accordance with the political regime. In the conditions of a totalitarian state, which was the USSR, the media were always at the center of attention, because it was they who provided an ideological basis for the ruling political party and the vigilance of the journalist staff was an extremely important part of this "attention". The article attempts to identify the main areas of the CPSU's personnel policy regarding media coverage of journalists, the presence / absence of essential features of party leadership in the staff in general and journalists-specifically, the current assessment of the effectiveness of the Communist Party leadership and its impact on the media. The archival documents of the Central State Archives of Public Associations of Ukraine (Fund of the Central Committee of the CPU) and a number of published documents, sufficiently diverse in their format, were processed: memoranda, information, preparatory documents for plenums, meetings, resolutions of the republican and local party leaders. The conclusions summarize the main historical lessons that will help society, the authorities of today and the media to build relationships that are inherent in the democratic stage of civilization development.

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Mustaqim, Andika Hendra. « POLITIK SELEBRITI : PERLAWANAN TERHADAP SISTEM (STUDI KASUS GAYA KOMUNIKASI POLITIK PADA KANDIDAT PRESIDEN UKRAINA VOLODYMYR ZELENSKY) ». Jurnal Dakwah Risalah 30, n^o 1 (30 juin 2019) : 1. http://dx.doi.org/10.24014/jdr.v30i1.7059.

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This study aims to examine in depth about celebrity politics as part of political communication by Ukrainian presidential candidate Volodymyr Zelenskiy who won the election in 2019 in two rounds. The paradigm of this research is critical constructivist with the case study research method based on Zelensky's speeches and political statements in the mass media. The results of the analysis and discussion showed that Zelensky's popular celebrity status was Zelensky's main selling power and strengthened his position, used a political communication style approach that opposed mass media hegemony, maximized the role of social media, did not attend talk shows, and did not attend public debates. It shows the offer of an approach that actually challenges the system neatly and constructively, but destructively. However, the various policy programs offered by Zelensky actually did not dare to fight the mainstream, they still followed the flow, such as supporting EU and NATO membership, fighting Russia, and strengthening the Ukrainian economy. A popular policy that is different from Zelensky is its efforts to legalize marijuana, prostitution and gambling in certain cities.

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Тrofymenko, Anastasia. « Combating Russian information aggression in Ukraine : legal dimension ». Bulletin of Mariupol State University. Series : History. Political Studies 10, n^o 28-29 (2020) : 261–70. http://dx.doi.org/10.34079/2226-2830-2020-10-28-29-261-270.

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Information and propaganda influence is one of the key components of the hybrid aggression of the Russian Federation in the South-East of Ukraine. RF effectively uses propaganda "messages" designed to take into account the stereotypes of the mass consciousness of certain target audiences, and the Russian media successfully work with the international audience, which discredits Ukraine's image in their eyes. Ukraine was unprepared for the information war unleashed by the aggressor, the development of the propaganda sphere of which significantly prevails, the Ukrainian legal framework for information security and information warfare was extremely insufficient. Information operations and propaganda campaigns by the aggressor state, which are unfolding at the global, regional and local levels, have necessitated the rapid development of effective mechanisms to counter information aggression. The purpose of this article is to establish the legal basis for information security of Ukraine in the face of Russian aggression, to identify key legal mechanisms in this area. The study was conducted on the basis of an analysis of a wide range of sources, which are represented by laws and regulations of Ukraine. This allowed the author to present an analysis of the basic legal framework for information security and counteraction to information aggression by the Russian Federation in Ukrainian legislation. The article defines the content of Russian information aggression, highlights the place of the information component in the process of ensuring the national security of Ukraine at the present stage. The main provisions of the basic regulations of Ukraine on the protection of information sovereignty (National Security Strategy of Ukraine, the Doctrine of Information Security of Ukraine, certain laws and regulations of Ukraine), which define information security as one of the most important functions of the state, reveal the primary threats to national security in the information sphere , set priorities for information security, stipulate mechanisms for counteracting information aggression. The study of Ukrainian legislation allowed the author to establish key legal principles for combating information aggression, such as follows: - identification of information and psychological warfare as an urgent threat to national security; - establishment of the institutions responsible for information and psychological security, addition of the function of protection of information space to the competence of existing public authorities (Ministry of Information Policy, National Security and Defense Council, CMU, Security Service of Ukraine, Ministry of Culture, intelligence agencies, State Service for Special Communications and Information Protection, etc.); - protection of information television and radio space and the market of printed products by banning access to the Ukrainian market of materials aimed at eliminating the independence of Ukraine, promoting a positive image of the authorities of the aggressor state, justifying the occupation of Ukraine; - setting quotas for the national audiovisual product; - ban on popularization of the aggressor state and calls in its favor during touring events in Ukraine; - condemnation and elimination of symbols of the communist totalitarian regime; - development of means and tools to respond to aggression in cyberspace; - improvement of professional training in the field of information security, introduction of national educational programs on media culture, etc.

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Rachynska, Olena. « Optimizing the Impact of the Mass Media on Communicative Interaction in Public Administration Sphere ». Bulletin of Taras Shevchenko National University of Kyiv. Public Administration 12, n^o 2 (2019) : 26–38. http://dx.doi.org/10.17721/2616-9193.2019/12-3/8.

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The purpose of the article is to conduct a theoretical analysis of the content, essence and functions of the mass media as an important part of the functioning of the political system of society; research on the interaction of government authorities and the mass media; features of the impact of the mass media on society and public administration. Such general scientific and special methods were used in order to reach the set goals: generalization method was used in order to reveal the theoretical and methodological foundations of the communicative interaction mechanisms in the public administration sphere; system method was used in order to reveal the conceptual foundations of communicative interaction in the public administration sphere; logical and dialectical methods, generalization method, method of complex and systemic approaches were used in order to improve certain definitions; logical method was used for theoretical generalization and formulation of conclusions and proposals. In accordance with the goals of the research: 1) on the basis of the theoretical analysis of the research field on the interaction of public administration authorities and the mass media, it was proved that public administration in modern society is impossible without an extensive system of communication; 2) it was established that in the conditions of transition to the information society the role and importance of mass media in the public processes, which take place in modern Ukraine, grow. At the same time, the subjects of public power become the subjects of the communicative process; 3) a theoretical analysis of the research field on the interaction of government authorities and the mass media, where the mass media is often seen not as a socially responsible business, but as a component of political capital or influence, was made; 4) it was established that the formation of the global communication space also affects the role and functions of the mass media; 5) features of the impact of the mass media on society and public administration were analyzed and concepts were singled out; 6) positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction” were defined; 7) it was proved that the mass media is an important tool of public administration, which directly depends on the current political regime in the country; 8) it was established that the mass media is an integral part of the mechanism of democracy functioning, its values and normative principles as well as an important tool of public administration, but it directly depends on the existing political regime in the country. Openness and ensuring access of citizens to information on the activities of the government as well as the involvement of the population in the discussion of socially important information are crucial for the government. It was established that democratic transformations are possible only under the condition of wide openness of the society, publicity and freedom of speech, which would not give advantages to any political force in possession of the mass media. The author’s position on the definition of positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction”. The article contains an original analysis of modern approaches to the peculiarities of the relationship between the government and the mass media, government authorities and the mass media as well as certain aspects of the functioning of the mass media in the processes of democratic transformations of Ukrainian society and legal regulation of state policy in the mass media sphere. The article can serve as a methodological and theoretical basis for further study of the mass media as a component of human communication; the mass media as a channel of manipulative influence on society; features of the functioning of the mass media in the period of transformation of modern Ukrainian society; as well as the role of the mass media in the process of forming the social and communication sphere of civil society.

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GOLOVNYA, Olena. « LOBBYING IN THE SYSTEM OF SOCIO-ECONOMIC PRIORITIES OF UKRAINE ». "EСONOMY. FINANСES. MANAGEMENT : Topical issues of science and practical activity", n^o 1 (50) (28 avril 2020) : 53–69. http://dx.doi.org/10.37128/2411-4413-2020-1-4.

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The article is devoted to the research of lobbying activities as an important component of the process of forming the state policy of socio-economic development. The author emphasizes that the Ukrainian economy has a high dependence on the external environment, as well as high sensitivity to global economic fluctuations. In turn, the openness of the country's economy is a significant factor in its involvement in modern value chains, global and regional integration. It is determined that securing a full-fledged public-private partnership in the modern world requires lobbying as a deliberate influence on the public by the authorities in order to make a number of economic decisions. The study found that the structure of the phenomenon of "lobbying" includes three main components: object, subject, technology. Thus, lobbying in the modern world appears to be a complex process of purposeful influence on the government in order to obtain the desired solution. The purpose of lobbying structures activities is often a series of decisions, in which the adoption of laws concerning economic activity and investment, innovation, and customs policies is of great importance. It is revealed that lobbying requires an extensive network of institutions and organizations - from trade unions and business owners to the media and civil society organizations. Significant influence on the advancement of national socio-economic priorities is exercised by consulting firms, mass media, non-state think tanks, various industry associations. Lobbying in developed countries is a tool for cooperation and communication that leads to progressive decisions that are beneficial to both business and society. This confirms the progressive experience of the USA and the EU. The study draws attention to the fact that Ukraine mainly practices shadow lobbying, since the activities of domestic lobbyists are not regulated by any legislative acts. This is explained by the fact that our business and political leaders benefit from such interaction when large financial and industry groups sponsor, large decision-makers and expensive electoral campaigns.

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Khitrova, T. « «Decentraliziation of History» as a Counter-Discourse of «Decommunization» in Modern Information Space of Ukraine ». State and Regions. Series : Social Communications, n^o 1(41) (10 mars 2020) : 28. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).4.

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The article examines the main content and modern communication models of discourse / counter-discourse of «decommunization» in the information space of Ukraine. The theoretical basis for the scientific comprehension of the informational content of «decommunization» in today’s mass media discourse is not only the recent practice of its explication in the media, but also the problem of responsibility and compensation of «memory». Political manipulations in the Ukrainian symbolic space do not encourage the process of consolidation in its purification, but contribute to the parallel coexistence of different types of historical consciousness of the population (ethno-national and social).In the modern communication space of Ukraine, in connection with the change of the political elite and the main priority directions of the state information policy, the media monitors the effect of the so-called «normalization» of the discourse of «historical memory», which is caused by the transition from national-cultural to social-humanitarian. the vector of constructing reality within the state program. In practical media activity, this process is characterized by the formation of an independent discourse stream of regional elites and «decentralization of history», using strategies of toponymical appealing decommunized titles and functioning of hidden discourses of renaming. The «decentralization of history» in regional communication models is, in fact, a modern form of counter-discourse of «decommunization» and is most prevalent in the information space of the Southern and Eastern regions of Ukraine. The content of the marked materials is mainly devoted to criticism of renaming, attempts to return the old name or double name change, toponymic appeal, lack of historical / cultural / social and other correlation of the name to the region, inconsistency of the history / heroics of the region and approval of the new ones.Key words: communication, decommunisation, discourse, identity, information space, historical memory, media.

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Skiban, Olena. « «Knyzhkova Teka» in the focus of research of the specialized press of the period of independence of Ukraine ». Proceedings of Research and Scientific Institute for Periodicals, n^o 10(28) (janvier 2020) : 30–42. http://dx.doi.org/10.37222/2524-0331-2020-10(28)-4.

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The article describes the main typological characteristics of the specialized newspaper of the literary-publishing direction «Knyzhkova Teka». It was issued in Ukraine during 1994―1997s. The thematic and heading corpus of the newspaper, genre specifics, artistic and technical design, have been analyzed. In the context of research of the trade newspaper of book thematic the defining typological criteria were the audience orientation, as well as others: a nature of the impact (semantic characteristics ― the subject of presentation, or the scope of reflective reality, the nature of the presentation); authorship; the size of the readership (circulation), and so on. An attention is also focused upon a study of the problems of the literary and publishing process of that time, specifically its reflection on the pages of the analyzed media. A particular attention is paid to the review, specifically processing the issues of the newspaper «Knyzhkova Teka». The main typological characteristics are described: authorship, artistic and technical design, as well as thematic-heading content. The content analysis of information-analytical publications of the various types and genres is carried out. The newspaper is considered as an attempt of emerging trade medium in book journalism. It can serve as one of the examples of discursive practice of that time ― cultural journalism, book journalism. Such methods of research have been employed here: system, terminological analysis, contextual, communication, content analysis method, comparative, as well as a historical one. Keywords: book journalism, professional press, newspaper, book media, information policy of mass media, channels and means of promotion, «Knyzhkova Teka».

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Krapyvina, Dar’ia A. « Regional media platforms : Status, problems, prospects ». Economies' Horizons, n^o 2(13) (23 novembre 2021) : 45–53. http://dx.doi.org/10.31499/2616-5236.2(13).2020.227550.

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The purpose of the article is to analyse the current state of regional media platforms, identify development problems and justify solutions. Methodology. General scientific methods are used in the research. Among them are generalizations, comparisons, statistical analysis – to analyse views of the scientists on the current state of providing regional media platforms, identify development problems and justify solutions. Results. In the process of analysing the current state of regional media platforms development, an increase in the number of business entities in Ukraine that provide information and telecommunications services (in 2010–2018 from 55,977 to 174,622 units) was revealed. In general, the increase was due to an increase in the number of information services and computer programming, consulting and related activities. Considering the field of publishing, film production, radio broadcasting and television broadcasting, it is necessary to state the fact that during the study period, the number of subjects decreased significantly. This trend is observed due to the reform implemented in these areas. The leaders of the reform process are Kirovohrad region, where 25 out of 28 print media and editorial offices have been reformed, Zhytomyr (24 out of 28), Khmelnytsky (23 out of 27), Mykolaiv (22 out of 26), Poltava (26 out of 31), Ternopil (16 out of 21) regions. Outsiders of the reform process are Kyiv, Lviv, Odesa, Dnipropetrovsk, Ivano-Frankivsk, Transcarpathian regions and the city of Kyiv. In particular, in Kyiv, according to the monitoring data, none of the 4 communal mass media was reformed, and in the Transcarpathian region, 3 out of 31 editions were reformed. The volume of sold products by enterprises of the type of economic activity “information and telecommunications” increased 3.8 times or by 200,727.1 million UAH. A significant increase in sales is observed in all areas, except for magazines and periodicals. This once again confirms our opinion that the majority of the population gets information from the Internet but not from print media. Therefore, the volume of sold products has decreased significantly. The main problems hindering the development of regional media platforms are presented. The main problems include: inadequate provision of the Internet access; low quality of traffic, content (no advertising market, no paid subscription) and fact-checking; the influence of the media founders on editorial policy; the dominance of hidden advertising. Practical meaning. These problems of media platforms will allow to form their development strategy. Prospects for further research. The study will substantiate the prospects for the development of regional media platforms in Ukraine.

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Sokolova, Svitlana. « L. T. Masenko : a strategy for researching the language situation in Ukraine and language development ». Ukrainska mova, n^o 4 (2022) : 85–107. http://dx.doi.org/10.15407/ukrmova2022.04.085.

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The article characterizes the works of L. Masenko, according to which the directions of research of the linguistic situation of Ukraine that are relevant today are determined, and the development of these directions in the works of other Ukrainian sociolinguists is traced. A number of the author’s publications are devoted to the analysis of the Soviet language policy aimed at limiting the functions of the Ukrainian language and artificially interfering with its structure in order to bring it closer to Russian. They present a brief period of Ukrainization in the 20th century, the policy of great terror that followed, the period of Khrushchev’s thaw, which was accompanied by a certain liberalization, and the subsequent period of intensified russification. In connection with the periodization of the Soviet language policy, the term linguocide was discussed. In several works of the scientist, the main parameters of the description of the modern language situation of Ukraine are defined. Such parameters include: the demographic power of languages, their communicative power in various spheres, in particular in the system of education, science, culture, mass media, and state administration. Equally important is attention to intergenerational features of communication, axiological parameters, etc. It was emphasized that the screening of the state of affairs in these areas should be regular, territorially oriented and carried out according to comparative methods. These features of the language situation are carefully covered in a collective monograph based on the results of an international scientific project under the leadership of Iu. Besters-Dilger (2006—2008) and in the materials of the next project under the leadership of M. Wingender (2016—2019), in which L. T. Masenko took part. The specified parameters are still relevant. In connection with the study of language behavior, the concept of language stability, which was proposed by O. Tkachenko at one time, was discussed. Attention is focused on topical issues of sociolinguistics, in particular, the study of the surzhyk phenomenon, which is ambiguously interpreted in the literature, with the involvement of a wide range of factual material. The importance of preparing materials for the formation of a scientifically based state language policy (a topic that L. T. Masenko is actively working on), in particular in the field of protecting the languages of indigenous peoples and the use of languages of national minorities, was also emphasized. Keywords: sociolinguistics, Ukrainian language, Surzhyk, language policy, linguicide, language stability

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Pliasun, Olga. « Taras Shevchenko in foreign media : lingvoimage discourse ». Current issues of Ukrainian linguistics theory and practice, n^o 42 (2021) : 104–20. http://dx.doi.org/10.17721/apultp.2021.42.104-120.

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The article considers the linguistic specifics of modeling the image of Taras Shevchenko in foreign media. The author's attention is focused on the great image-forming potential of this iconic, precedent for Ukrainian culture personality and the importance of its correct presentation in the modern media space. It is determined that Ukrainians themselves are the main creators of image texts about Kobzar in the world media. Thus, three main channels of image information about Shevchenko abroad are analyzed: (1) cultural diplomacy as a part of the "soft power" policy; (2) the Ukrainian diaspora, which addresses the figure of Kobzar in the media; (3) information resources of world encyclopedic publications dedicated to the poet. Thus, the study of the linguistic and image specifics of the representation of Shevchenko in the foreign media proves that a great deal of image-making work in this aspect is carried out by cultural diplomacy, which represents Ukraine and its national cultural products in the world information space. Thanks to the efforts of cultural diplomacy, Shevchenko is known and appreciated abroad, as evidenced by the activities of Ukrainian embassies. In the context of linguistic imageology, the information presented by Ukrainian embassies is unambiguously of image nature, which confirms the use of effective linguistic means of image modeling: metaphors, personifications, emotionally-evaluative lexemes, epithet forms of the word, which verbalize positive author's assessment of the covered information. An equally important linguistic tool for modeling the poet's image is the use of creolized media texts that have great suggestive properties and significant image potential. In addition, Shevchenko's positive image abroad is successfully constructed by the media resources of the Ukrainian diaspora. The author's attention in this research context is attracted by the leading Canadian and Australian media. From the standpoint of linguistic imageology, effective means of forming the image of Kobzar in the considered foreign media are emotional and evaluative lexemes with elements of hyperbole, paraphrase with a positive semantics, the use of oxymoron etc. The article emphasizes that Shevchenko's positive image abroad is created not only at the textual level, but also at the extralinguistic level, which is realized in the annual holding of numerous mass events related to the celebration of Shevchenko's days. In turn, a high assessment of the poet's work and his role in Ukrainian cultural life is found in world encyclopedic publications: Encyclopædia Britannica, Oxford World Encyclopedia, bibliographic fund of The Library of Congress etc. Thus, the study convinces that Taras Shevchenko is a bright image figure of modern foreign media space, which forms not only internal but also external image of Ukraine. That is why its correct presentation in world media should be one of the priorities of the national image strategy.

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Tkach, Bohdan, Lesia Lytvynchuk, Ihor Popovych, Olena Blynova, Larysa Zahrai et Liybomyra Piletska. « Research on the Experience of Users of Political Slogans in Ukraine ». BRAIN. BROAD RESEARCH IN ARTIFICIAL INTELLIGENCE AND NEUROSCIENCE 12, n^o 1 (29 mars 2021) : 104–17. http://dx.doi.org/10.18662/brain/12.1/173.

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The study partly reveals “Zelenskyi’s phenomenon”, when a person without any political experience confidently won a victory over an experienced politician at the presidential and parliamentary elections. The paper considered neuropsychological understanding of a brand as a multi-modal image with emotional connection and as an artificial addiction. Specific features of the perception of political slogans were studied with EMOTIV Epoc+ 14-channel mobile neurointerface and EmotivPRO and EMOTIV Brain Activity Map software. The ranking of slogans in terms of the efficiency of perception of the individuals of 40-60 years old was carried out on the basis of EEG and the cognitive and emotional indexes: obtained stress, interaction, interest, excitement, concentration, relaxation. The study involved 30 men and 30 women who intended to vote in the presidential elections of 2019. It was established which slogans are the best, good, average, ambiguous, with little effect, ineffective, with a negative effect. It was determined that the most effective and at the same time efficient slogan that evokes emotions and really encourages to support is PRESIDENT IS PEOPLE’S SERVANT. The best slogan that appeals to support it is “We Are Ukraine”, “New Policy of Ukraine”, “Country of Strong People!” The basic cognitive and emotional indexes that would contribute to the creation of effective psychological impact on voters’ behavior are the presence in the slogan of the word “Ukraine”, the avoidance of the so-called “stop words” (for women it is “army” and everything related to violence and death, and for men it is everything related to the provision of material benefits), the use of religious sentimentality in women and gender differences in slogans targeting. The value of the studied phenomenon and the efficiency of slogans and other media products before launching them into mass advertising has been proved.

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Tarasyuk, Volodymyr. « Elements of Political-Legal Development of Ukraine Strategy : Aspects of Actualization and Scholarly Comprehension ». Yearly journal of scientific articles “Pravova derzhava”, n^o 32 (2021) : 505–14. http://dx.doi.org/10.33663/0869-2491-2021-32-505-514.

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and Scholarly Comprehension The unbalanced state apparatus in the conditions of the law enforcement system inaction and the chaotic actions of the authorities aimed at overcoming the crisis caused by the resistance of oligarchic capital eloquently testify to the need to implement systematic programs to restore and develop strategic directions of the state. Strengthening and separating regional elites from the center weakens the role and discredits central governments; the loss of control over the strategic sectors of the economy monopolized by the oligarchs requires the government to constantly seek a compromise between the interests of the state and meet the needs of corrupt capital; lack of own (national) programs for the development of education and science, national security and defense, information policy – led to the introduction of foreign ideas and concepts, sometimes outdated and sometimes irrelevant to modern Ukrainian conditions (for example, the introduction of restrictive economic instruments contribute to the destruction of countries, unable to provide their needs with their own resources at least 90%). The constant reduction of financial, natural, and human resources has led to growing public discontent with the oligarchs who «colonized Ukraine» in the late 1990s and early 2000s and, depending on Russian markets, pursue their own mercantile interests contrary to state interests. Elite change is one of the most pressing and painful issues related to the restoration of subjectivity and statehood in the Ukrainian state. None of the previous mass protests, the Orange Revolution and the Revolution of Dignity, led to a change of elites as the primary, basic cause of mass discontent. Policy inclusiveness and economic monopolization do not help restore public confidence in government actions and decisions. Domestic elites are in one way or another closely connected (dependent) with oligarchic capital – whether financial, political or media. Thus, Ukrainian elites can be confidently called pro-oligarchic, and oligarchs – representatives of domestic elites. The public demand for the de-elitization of the oligarchs has every reason to grow into another Maidan. In Ukraine, during the thirty years of independence, no conditions have been created for the professional realization of educators, scientists, doctors, journalists, engineers, etc. All so-called non-profit professions are in deep decline. Market relations have gradually transformed into market thinking – a liberal economy turns us into a market society. When measuring education, medicine, politics, friendship or family relations according to the standards of market thinking – the market suffers, and public relations, and education, medicine, science, politics, etc. – none of these categories can be market by definition.

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Shypovskyi, Volodymyr. « Media diplomacy in public administration : analysis of the effectiveness of Ukrainian national branding ». Journal of Scientific Papers "Social development and Security" 10, n^o 4 (31 août 2020) : 120–27. http://dx.doi.org/10.33445/sds.2020.10.4.11.

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Since 1991, the Ukrainian authorities have repeatedly changed the vector of the country's development depending on the views and intentions of the ruling politicians, which has led to negative consequences for the development of all spheres of activity of Ukrainians. One of these consequences is a decrease in the country's authority in the world community. Among the threats facing our state on the way to protection of national interests and national security, the most vulnerable link was the information sphere. It should be noted that the issue of coordinated and proper use of communication opportunities at all levels of public policy – public diplomacy, public relations, military relations, information and psychological operations, measures aimed at promoting the goals of the state has always been acute. Public diplomacy is the realization of the soft power of the country in the international arena, the promotion of the interests of the state in the world by mobilizing the support of the foreign community. This support is achieved by stimulating the desire of the foreign community to consume the ideals of democracy, good governance, integrity, prosperity, security, success and unlimited opportunities for human development. Public diplomacy is one of the components of strategic communications, which has a key task – the formation of the image of the state and its institutions at the international level, the consolidation of important brands in the global information space. The development of state branding should be based primarily on the formation of the state/institutional narrative and broadcast to different target audiences. Thus, public diplomacy involves the formation of the image of all institutional components of the state. The success of economic growth and the dynamic development of relations with other countries largely depends on how the country's brand is formed and promoted in the domestic and global markets. Creating a positive image of the country should be the subject of special attention of the Government and any composition of the Supreme Rada of Ukraine. The most effective tool of public diplomacy is the media and social networks, which, as mass media, should work to promote national ideas among the population of the country and outside Ukraine.

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LOMACHYNSKA, Iryna, Yulia MAZUR et Anzor MUMLADZE. « MONETARY CONTROL OF THE DEVELOPMENT OF THE NATIONAL ECONOMY OF UKRAINE IN MODERN CONDITIONS ». Ukrainian Journal of Applied Economics 6, n^o 3 (2 septembre 2021) : 209–18. http://dx.doi.org/10.36887/2415-8453-2021-3-29.

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The paper considers the monetary control in Ukraine beginning from the time of transition to the inflation targeting mode. It is stated that the NBU views the inflation targeting method as a monetary control mode aimed at the establishment and achievement of the target inflation index in the medium-term expectation. It is aimed at financial soundness which leads to the stable and low inflation. As a result, the price stability creates favourable conditions for ensuring economic growth and the employment level rise in the country. Thus, the main factors which assure these conditions are: national currency strengthening, favourable environment for making investments and consumer solutions, low interest rates, security of savings and income of the population against monetary depreciation. The key changes in the monetary control methods are defined that influence the process of inflation targeting in Ukraine, namely: the key method of the monetary strategy is the interest rate; implementation of the dynamic exchange rate; prediction and analysis of the financial risks becomes the basic analytical instruments; widespread application of meetings with the representatives of business, press-releases, media briefings, etc. As a result, the NBU has altered its communication policy coming from the expert audience of the financial market to the mass audience. The basic monetary indices of the national economy of Ukraine in the period from 2014 to 2020 are classified and analyzed. The regression analysis of the monetary policy impact upon the social and economic development from 2008 to 2020 and from 2016 to 2020 was made. A direct dependence of the GDP on the inflation level, cash in circulation, international foreign currency and gold reserve, aggregate volume of credit provided to business entities; linear dependence of the end consumer on bank loans, inflation, cash in circulation and cash in bank deposits as well as the exchange rate of the US dollar for the period from 2008 to 2020 were identified. During 2016-2020 a direct dependence of the real GDP on the gain in the individual consumption volume, M3 money supply, gain in the private consumption and the consumption reduced to the dollar exchange rate and the gain in bank loans extended to non-financial corporations was revealed and described. Keywords: monetary control, economic policy, monetary market, inflation targeting, social and economic development.

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Articles de revues sur le sujet « Mass media policy – Ukraine »

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