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Bibliographies thématiques / Marketing social – Italie / Livres

Livres sur le sujet « Marketing social – Italie »

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Auteur : Grafiati

Publié le 9 mars 2024

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1

Bertaccini, Bruno, Luigi Fabbris et Alessandra Petrucci, dir. ASA 2021 Statistics and Information Systems for Policy Evaluation. Florence : Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-461-8.

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This book includes 40 peer-reviewed short papers submitted to the Scientific Conference titled Statistics and Information Systems for Policy Evaluation, aimed at promoting new statistical methods and applications for the evaluation of policies and organized by the Association for Applied Statistics (ASA) and the Dept. of Statistics, Computer Science, Applications DiSIA “G. Parenti” of the University of Florence, jointly with the partners AICQ (Italian Association for Quality Culture), AICQ-CN (Italian Association for Quality Culture North and Centre of Italy), AISS (Italian Academy for Six Sigma), ASSIRM (Italian Association for Marketing, Social and Opinion Research), Comune di Firenze, the SIS – Italian Statistical Society, Regione Toscana and Valmon – Evaluation & Monitoring.

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Bertaccini, Bruno, Luigi Fabbris et Alessandra Petrucci, dir. ASA 2021 Statistics and Information Systems for Policy Evaluation. Florence : Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-304-8.

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This book includes 25 peer-reviewed short papers submitted to the Scientific Opening Conference titled “Statistics and Information Systems for Policy Evaluation”, aimed at promoting new statistical methods and applications for the evaluation of policies and organized by the Association for Applied Statistics (ASA) and the Department of Statistics, Computer Science, Applications DiSIA “G. Parenti” of the University of Florence, jointly with the partners AICQ (Italian Association for Quality Culture), AICQ-CN (Italian Association for Quality Culture North and Centre of Italy), AISS (Italian Academy for Six Sigma), ASSIRM (Italian Association for Marketing, Social and Opinion Research), Comune di Firenze, the SIS – Italian Statistical Society, Regione Toscana and Valmon – Evaluation & Monitoring.

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3

Kunstwerke--Kunstwerte : Die Florentiner Maler der Renaissance und der Kunstmarkt ihrer Zeit. Norderstedt : Books on Demand, 2005.

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4

Christ, Georg. Trading conflicts : Venetian merchants and Mamluk offficials in late medieval Alexandria. Leiden : Brill, 2012.

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5

Erdkamp, Paul. Grain Market in the Roman Empire : A Social, Political and Economic Study. Cambridge University Press, 2006.

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6

Erdkamp, Paul. Grain Market in the Roman Empire : A Social, Political and Economic Study. Cambridge University Press, 2005.

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7

Erdkamp, Paul. Grain Market in the Roman Empire : A Social, Political and Economic Study. Cambridge University Press, 2009.

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8

The Grain Market in the Roman Empire : A Social, Political and Economic Study. Cambridge University Press, 2009.

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9

Coen, Paolo. Art Market in Rome in the Eighteenth Century : A Study in the Social History of Art. BRILL, 2018.

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10

Preston, Katherine K. Emma Abbott, the “People’s Prima Donna”. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780199371655.003.0006.

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The focus of this chapter is the most successful grand opera company of the decade, the troupe of Emma Abbott. This prima donna was thoroughly trained in the Italian school and performed primarily translated versions of the same continental repertory mounted by companies like James Mapleson’s. A self-made woman who thoroughly understood marketing, Abbott created a new audience of middle-class American opera lovers by providing an entertainment-oriented middlebrow style of opera that was located on the operatic continuum somewhere between comic or light opera and the socially or culturally elite foreign-language styles performed in Italian or German. Her goals, however, were antithetical to some establishment critics who wanted to remove opera from the world of popular entertainment; they dismissed her as a charlatan who enjoyed “popular” rather than “artistic” success. Despite their efforts, Abbott was extremely popular, financially successful, and tremendously influential on American musical culture during the 1880s.

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Wachenfeldt, Paula von, et Magdalena Petersson McIntyre, dir. Luxury Fashion and Media Communication. Bloomsbury Publishing Plc, 2023. http://dx.doi.org/10.5040/9781350291096.

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Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer’s behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.

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Gallio, Nicolò. Framing Death. Bononia University Press, 2020. http://dx.doi.org/10.30682/alph02.

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"Perché siamo affascinati dalla rappresentazione della morte? Che cosa ci attrae dei contenuti audiovisivi ritenuti inaccettabili e morbosi? Partendo dalle origini del cinematografo, il volume analizza le strategie promozionali e la ricezione critica di film che in passato sono stati censurati e al tempo stesso avidamente collezionati, oggetti proibiti che sono ormai considerati prodotti di culto presso specifiche nicchie di pubblico. Uno studio che si intreccia con l’impatto che la tecnologia ha avuto sulla diffusione delle immagini di morte: dal filmato Zapruder alla nascita degli shock sites, dal fenomeno del War Porn ai killer che utilizzano ingegnosamente i social media. Dai cosiddetti snuff movies e shockumentaries a certe manifestazioni dell’arte contemporanea, dalla “necrocultura” al terrorismo, quello proposto è un percorso all’interno del caos della morte dall’era analogica a quella digitale. Nicolò Gallio è Dottore di ricerca in Studi teatrali e cinematografici e si interessa in particolare della relazione tra prodotti audiovisivi e media digitali. Ha tenuto corsi e seminari presso l’Università di Bologna, University of Brighton, Middlesex University e Birmingham City University. Ha scritto articoli e saggi pubblicati su libri e riviste italiane e internazionali, ed è co-autore de Lo spettacolo del cibo. I cooking show nella televisione italiana. È consulente di marketing e comunicazione per agenzie creative, festival e programmi di sviluppo di film indipendenti."

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PSYCHOLOGICAL RESEARCH AND PRACTICE. Filozofski fakultet Niš, 2020. http://dx.doi.org/10.46630/dpp.2020.

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The International Thematic Proceedia titled „Psychological research and practice” is a publication from the 15th International Conference “Days of Applied Psychology” held on September 27th & 28th 2019 at the Faculty of Philosophy, University of Niš. This is a traditional annual nonprofit conference which has been organized since 2005 by the Department of Psychology of the Faculty of Philosophy, University of Niš, with the support and co-financing of the Ministry of Education, Science and Technological Development of the Republic of Serbia. The conference started with the idea of gathering researchers and practitioners who discuss the link between science and practice in different psychological areas. From the very start, this gathering has welcomed international participants, and year after year this number is on the rise. This scientific publication contains 18 reviewed articles which can be classified as original scientific papers. The authors of these manuscripts come from five countries: Italy, Slovakia, Bulgaria, Bosnia and Herzegovina, and the Republic of Serbia. Papers belong to the different areas of psychology, reflecting the scope of interest of the authors as well as the topic of the conference. This publication is organized into the following thematic sections: 1) Plenary lecture; 2) Developmental and Educational psychology 3) Social Psychology; 4) Psychology of Personality and Individual Differences and Psychological Measurement; 5) Clinical and Health Psychology; 6) Organizational and Marketing Psychology, and 7) Symposium: Understanding sexual related behavior in students: Personality, emotions and attitudes.

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PSYCHOLOGICAL RESEARCH AND PRACTICE. Filozofski fakultet Niš, 2020. http://dx.doi.org/10.46630/dpp.2020.

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The International Thematic Proceedia titled „Psychological research and practice” is a publication from the 15th International Conference “Days of Applied Psychology” held on September 27th & 28th 2019 at the Faculty of Philosophy, University of Niš. This is a traditional annual nonprofit conference which has been organized since 2005 by the Department of Psychology of the Faculty of Philosophy, University of Niš, with the support and co-financing of the Ministry of Education, Science and Technological Development of the Republic of Serbia. The conference started with the idea of gathering researchers and practitioners who discuss the link between science and practice in different psychological areas. From the very start, this gathering has welcomed international participants, and year after year this number is on the rise. This scientific publication contains 18 reviewed articles which can be classified as original scientific papers. The authors of these manuscripts come from five countries: Italy, Slovakia, Bulgaria, Bosnia and Herzegovina, and the Republic of Serbia. Papers belong to the different areas of psychology, reflecting the scope of interest of the authors as well as the topic of the conference. This publication is organized into the following thematic sections: 1) Plenary lecture; 2) Developmental and Educational psychology 3) Social Psychology; 4) Psychology of Personality and Individual Differences and Psychological Measurement; 5) Clinical and Health Psychology; 6) Organizational and Marketing Psychology, and 7) Symposium: Understanding sexual related behavior in students: Personality, emotions and attitudes.

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15

(Editor), Michelle O'Malley, et Evelyn Welch (Editor), dir. The Material Renaissance (Studies in Design). Manchester University Press, 2008.

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16

Branded Entertainment and Cinema : The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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17

Dagnino, Gloria. Branded Entertainment and Cinema : The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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18

Dagnino, Gloria. Branded Entertainment and Cinema : The Marketisation of Italian Film. Taylor & Francis Group, 2022.

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19

Dagnino, Gloria. Branded Entertainment and Cinema : The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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20

Dagnino, Gloria. Branded Entertainment and Cinema : The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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21

Dagnino, Gloria. Branded Entertainment and Cinema : The Marketisation of Italian Film. Taylor & Francis Group, 2019.

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