Littérature scientifique sur le sujet « Marketing social – Italie »
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Articles de revues sur le sujet "Marketing social – Italie"
Berriche, Amira, Dominique Crié et Michel Calciu. « Une Approche Computationnelle Ancrée : Étude de cas des tweets du challenge #Movember en prévention de santé masculine ». Décisions Marketing N° 112, no 4 (25 janvier 2024) : 79–103. http://dx.doi.org/10.3917/dm.112.0079.
Texte intégralBattilani, Patrizia, et Giuliana Bertagnoni. « The use of social networks in marketing : the Italian co-operative experience ». Journal of Historical Research in Marketing 7, no 1 (16 février 2015) : 31–57. http://dx.doi.org/10.1108/jhrm-10-2013-0060.
Texte intégralHarjoto, Maretno Agus, et Fabrizio Rossi. « Religiosity, female directors, and corporate social responsibility for Italian listed companies ». Journal of Business Research 95 (février 2019) : 338–46. http://dx.doi.org/10.1016/j.jbusres.2018.08.013.
Texte intégralCzinkota, Michael, Hans Rüdiger Kaufmann, Gianpaolo Basile et Maria Antonella Ferri. « For-Benefit Company (fBComp) : An innovative social-business model. The Italian case ». Journal of Business Research 119 (octobre 2020) : 377–87. http://dx.doi.org/10.1016/j.jbusres.2018.12.022.
Texte intégralMarino, Vittoria, Riccardo Resciniti et Mario D’Arco. « It’s all about marketing ! Exploring the social perception in the Italian context ». Italian Journal of Marketing 2020, no 1 (10 février 2020) : 7–23. http://dx.doi.org/10.1007/s43039-020-00004-7.
Texte intégralDi Vittorio, Arianna. « The Role of Territorial Promotion Agencies in the Creation of a Valuable Tourist Experience. An Italian Case History ». European Scientific Journal, ESJ 14, no 29 (31 octobre 2018) : 106. http://dx.doi.org/10.19044/esj.2018.v14n29p106.
Texte intégralGregori, Gian Luca, Chiara Ancillai, Federica Pascucci et Sara Bartoloni. « Are SMEs 'cutting corners' on social media marketing An exploratory study in the Italian context ». International Journal of Internet Marketing and Advertising 13, no 4 (2019) : 302. http://dx.doi.org/10.1504/ijima.2019.10025027.
Texte intégralBartoloni, Sara, Chiara Ancillai, Federica Pascucci et Gian Luca Gregori. « Are SMEs 'cutting corners' on social media marketing An exploratory study in the Italian context ». International Journal of Internet Marketing and Advertising 13, no 4 (2019) : 302. http://dx.doi.org/10.1504/ijima.2019.103460.
Texte intégralTarsi, Elena, et Diletta Vecchiarelli. « Superare il ghetto. Analisi della segregazione abitativa dei lavoratori agricoli nella provincia di Foggia ». CRIOS, no 21 (novembre 2021) : 70–85. http://dx.doi.org/10.3280/crios2021-021007.
Texte intégralTrunfio, Mariapina, et Maria Della Lucia. « Engaging Destination Stakeholders in the Digital Era : The Best Practice of Italian Regional DMOs ». Journal of Hospitality & ; Tourism Research 43, no 3 (12 novembre 2018) : 349–73. http://dx.doi.org/10.1177/1096348018807293.
Texte intégralThèses sur le sujet "Marketing social – Italie"
Bessegato, Federica <1995>. « Content marketing : social media engagement of Italian wineries ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18070.
Texte intégralGallo, Elena. « Les discours de la publicité sociétale : analyse de campagnes italiennes et françaises ». Electronic Thesis or Diss., Sorbonne université, 2023. http://www.theses.fr/2023SORUL121.
Texte intégralThis research aims at enriching the field of critical discourse analysis through the study of messages which have been little explored until now, namely the discourse of social advertising. This term refers to campaigns that ask for a donation, or try to discourage or advocate certain behaviours in the name of public interest. The corpus is made of 57 social campaigns, promoted in Italy and in France between 2018 and 2020. No limit of topic has been fixed. As far as advertisers are concerned, campaigns promoted by public institutions, private companies and non-profit organisations have been analysed. The focus lies on the discourse strategies used in this corpus, which is very recent and has been studied from a comparative point of view. The aim was to see if major similarities or differences would be revealed, depending on the topic, the advertiser, the target and the objective. This research has been carried out from a sociolinguistic perspective, and more specifically from the point of view of critical discourse analysis, argumentation, rhetoric, semantics and pragmatics. In order to examine the corpus chosen, an analysis table has been created, so as to make the most of the resources provided by the different branches of linguistics. This table is organised into three plans – which do not correspond with a hierarchisation –, namely a linguistic plan, a pragmatic plan and a rhetorical plan
Zingale, Riccardo <1989>. « Investigation of Italian consumers attitudes towards the nudging innovation in social marketing communication ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/5800.
Texte intégralAunická, Markéta. « Marketing sociálního cestovního ruchu v Itálii ». Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81529.
Texte intégralCoco, Giuseppe Antonio. « Social media evaluation for non-profit organizations : The case of Oxfam Italia ». Thesis, Uppsala universitet, Medier och kommunikation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-232708.
Texte intégralBELLIO, ELENA. « L'invecchiamento dei consumatori in Italia. Il Valore Generato da una Strategia di "Silver Marketing" ». Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39861.
Texte intégralItaly is a rapidly aging country. Today marketing is showing a renewed attention to this phenomenon, trying to fully exploit its potential. The research analyzes the specific characteristics of the "over 65" customer with the objective of understanding its value drivers in order to correctly guide managerial actions aimed at providing value. The analysis was conducted in three different contexts: 1) Mass retailers, looking at the impact of in-store design solutions on silver customers experience with a specific focus on the role of nostalgia; 2) Banking sector, to identify the variables which impact the most on trust in banks and the financial sector and on the relationships between trust and the importance attributed to a set of other variables; 3) Healthcare sector, investigating the willingness to pay for service improvements and dynamic pricing degree of acceptance. The adopted methodology is a survey developed through questionnaires. Data were collected through personal interviews and CATI. Overall 1550 respondents were reached. Moderation/mediation analysis and cluster analysis were performed on the collected data. Results allow to define different segments of silver customers by identifying their value driver, especially highlighting the specific role played by social interactions.
BELLIO, ELENA. « L'invecchiamento dei consumatori in Italia. Il Valore Generato da una Strategia di "Silver Marketing" ». Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39861.
Texte intégralItaly is a rapidly aging country. Today marketing is showing a renewed attention to this phenomenon, trying to fully exploit its potential. The research analyzes the specific characteristics of the "over 65" customer with the objective of understanding its value drivers in order to correctly guide managerial actions aimed at providing value. The analysis was conducted in three different contexts: 1) Mass retailers, looking at the impact of in-store design solutions on silver customers experience with a specific focus on the role of nostalgia; 2) Banking sector, to identify the variables which impact the most on trust in banks and the financial sector and on the relationships between trust and the importance attributed to a set of other variables; 3) Healthcare sector, investigating the willingness to pay for service improvements and dynamic pricing degree of acceptance. The adopted methodology is a survey developed through questionnaires. Data were collected through personal interviews and CATI. Overall 1550 respondents were reached. Moderation/mediation analysis and cluster analysis were performed on the collected data. Results allow to define different segments of silver customers by identifying their value driver, especially highlighting the specific role played by social interactions.
Rostellato, Marco <1987>. « Quando il marketing diventa sociale. Un confronto di azioni tra Italia e Spagna nel Programma Europeo “Gaining Health” ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2818.
Texte intégralIori, Gabriele <1990>. « Grande Distribuzione Organizzata despecializzata e Social Media Marketing : opportunità e prospettive future per le insegne commerciali italiane ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/7568.
Texte intégralPastro, Deborah <1994>. « Communicating through images in the age of social media. How Italian premium-price wine companies use Instagram as marketing tool ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16621.
Texte intégralLivres sur le sujet "Marketing social – Italie"
Bertaccini, Bruno, Luigi Fabbris et Alessandra Petrucci, dir. ASA 2021 Statistics and Information Systems for Policy Evaluation. Florence : Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-461-8.
Texte intégralBertaccini, Bruno, Luigi Fabbris et Alessandra Petrucci, dir. ASA 2021 Statistics and Information Systems for Policy Evaluation. Florence : Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-304-8.
Texte intégralKunstwerke--Kunstwerte : Die Florentiner Maler der Renaissance und der Kunstmarkt ihrer Zeit. Norderstedt : Books on Demand, 2005.
Trouver le texte intégralChrist, Georg. Trading conflicts : Venetian merchants and Mamluk offficials in late medieval Alexandria. Leiden : Brill, 2012.
Trouver le texte intégralErdkamp, Paul. Grain Market in the Roman Empire : A Social, Political and Economic Study. Cambridge University Press, 2006.
Trouver le texte intégralErdkamp, Paul. Grain Market in the Roman Empire : A Social, Political and Economic Study. Cambridge University Press, 2005.
Trouver le texte intégralErdkamp, Paul. Grain Market in the Roman Empire : A Social, Political and Economic Study. Cambridge University Press, 2009.
Trouver le texte intégralThe Grain Market in the Roman Empire : A Social, Political and Economic Study. Cambridge University Press, 2009.
Trouver le texte intégralCoen, Paolo. Art Market in Rome in the Eighteenth Century : A Study in the Social History of Art. BRILL, 2018.
Trouver le texte intégralPreston, Katherine K. Emma Abbott, the “People’s Prima Donna”. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780199371655.003.0006.
Texte intégralChapitres de livres sur le sujet "Marketing social – Italie"
Poulot, Marie-Laure. « Branding Cosmopolitanism and Place Making in Saint Laurent Boulevard, Montreal ». Dans IMISCOE Research Series, 111–23. Cham : Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67365-9_9.
Texte intégralPozzi, Gianluca, Giulia Vignati et Elisabetta Ginelli. « Sharing Innovation. The Acceptability of Off-site Industrialized Systems for Housing ». Dans The Urban Book Series, 295–307. Cham : Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-29515-7_27.
Texte intégralZelenkauskaite, Asta. « Analyzing Blending Social and Mass Media Audiences Through the Lens of Computer-Mediated Discourse ». Dans Social Media Marketing, 1022–46. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch050.
Texte intégralMari, Carlo. « Enhancing Community-Based Learning in Social Work Education Through a Social Marketing Approach ». Dans Preparing Students for Community-Engaged Scholarship in Higher Education, 306–21. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2208-0.ch015.
Texte intégralMari, Carlo. « Enhancing Community-Based Learning in Social Work Education Through a Social Marketing Approach ». Dans Research Anthology on Service Learning and Community Engagement Teaching Practices, 374–88. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3877-0.ch021.
Texte intégralArvidsson, Adam, et Giannino Malossi. « 9. Customer Co-production from Social Factory to Brand : Learning from Italian Fashion ». Dans Inside Marketing, 212–33. Oxford University Press, 2011. http://dx.doi.org/10.1093/acprof:oso/9780199576746.003.0010.
Texte intégralTongiani, Maria Giovanna, et Giacomo Ceragioli. « Entrepreneurship Embedding Social Network Capability as Best Practice for Small Firms ». Dans Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs, 63–82. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4099-2.ch004.
Texte intégralPadua, Donatella. « The Lux Made in Case Study ». Dans Crowdsourcing, 440–69. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8362-2.ch023.
Texte intégralCassia, Fabio, et Francesca Magno. « Assessing the Power of Social Media Influencers ». Dans Advances in Marketing, Customer Relationship Management, and E-Services, 169–86. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7856-7.ch009.
Texte intégralSelmini, Rosella, et Gian Guido Nobili. « Italy ». Dans Nightlife and Crime, 139–52. Oxford University PressOxford, 2009. http://dx.doi.org/10.1093/oso/9780199559749.003.0009.
Texte intégralActes de conférences sur le sujet "Marketing social – Italie"
Cuomo, Maria Teresa, Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio, Debora Tortora et Gerardino Metallo. « TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE ». Dans Bridging Asia and the World : Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.09.06.04.
Texte intégralLiberati, Caterina, Elisa Arrigo et Paolo Mariani. « A Multivariate Approach to Facebook Data for Marketing Communication ». Dans CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Valencia : Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.2974.
Texte intégralde Andreis, Federico, Davide Marchisio et Federico Sottoriva. « The Rise of Storytelling as a Marketing Strategy for “Made in Italy” Products ». Dans Eighth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics : Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/limen.2022.297.
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