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1
Pamungkas, Adi. « Pemasaran Retorika Politik dalam Iklan Baliho Tokoh Politik Indonesia ». Kalijaga Journal of Communication 4, no 2 (31 décembre 2022) : 133–54. http://dx.doi.org/10.14421/kjc.42.02.2022.
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This study subjects to understand how the politicians build identity through the marketing of their political rhetoric in billboard advertisements. The research uses qualitative methods with a substance theory approach to the formation of political identity, especially in the context of political marketing and Aristotle's rhetoric in the form of aspects 1) ethos; morally proper attitude, 2) logos; evidence that can support the argument and 3) pathos; speech that evokes feelings in the audience. The findings explain that the political identity built by various rhetoric aspect. Between the politicians also build different identity according to the consideration of internal aspects of the politicians and external aspects that exist in public. Through the identity built by rhetoric, politicians create their political marketing products then offered to the public so can be consumed as political support and choice.
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Aleksunin, V., et W. Zou. « Ideological Aspects of Chinese Marketing ». World Economy and International Relations, no 1 (2001) : 109–11. http://dx.doi.org/10.20542/0131-2227-2001-1-109-111.
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Minchenko, Mariia, Anton Boyko, Anastasiia Dotsenko et Maksym Minchenko. « DEVELOPMENT OF THE SPORTS INDUSTRY : MARKETING ASPECTS ». Vìsnik Sumsʹkogo deržavnogo unìversitetu 2022, no 4 (2022) : 329–36. http://dx.doi.org/10.21272/1817-9215.2022.4-36.
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The paper provides theoretical analysis of the definitions of the concept of sports marketing and determines the historical features of the formation of the basic categorical apparatus by various scientific schools. The existing marketing models in the sports industry are characterized. The need to develop a comprehensive model of marketing in the sports industry, which considers all its subject-object relations, taking into account the consequences of the COVID-19 pandemic, is substantiated. The formation of basic groups of subjects that are directly or indirectly related to the development of the sports industry is substantiated. The objects that influence the development of the sports industry are identified: personal and team results in specific sports competitions, athletes, sports events, infrastructure, coaching, e-sports industry and accompanying goods and services. A range of specific determinants (economic, political, demographic, social) that directly or indirectly influence the development of the sports industry in Ukraine are outlined. The author's vision of the use of marketing tools depending on the demand that is present in the market of the sports industry is suggested.
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Mense, Evan G., Christopher J. Garretson, Pamela A. Lemoine et Michael D. Richardson. « Global Marketing of Higher Education E-Learning ». International Journal of Technology and Educational Marketing 8, no 2 (juillet 2018) : 59–74. http://dx.doi.org/10.4018/ijtem.2018070104.
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Many business and political leaders speculate that globalization is rapidly connecting all aspects of international political, economic, cultural, and social life. One of the most used aspects of globalization is the continued development of instructional technology, particularly e-learning. As a result, e-learning and distance learning technologies have accelerated tremendously during the last decade. e-learning necessitates changes in development and delivery of instructional content, including altered instructional methods and the expansion of support services for e-learning activities. These new information technologies significantly influence most aspects of higher education, both globally and locally. Changes in teaching and learning have impacted everyone associated with applying technology to the global delivery of learning services. E-learning has increasingly become the vehicle of choice for many higher education institutions and corporate clients who are actively engaged in creating diverse international markets for their goods and services.
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Eka Patrisia, Novliza, et Hafri Yuliani. « Marketing Politik Pemilukada Cagub Provinsi Bengkulu Tahun 2020 (Studi Pada Pasangan Helmi – Dedi) ». Transparansi : Jurnal Ilmiah Ilmu Administrasi 3, no 2 (31 décembre 2020) : 190–94. http://dx.doi.org/10.31334/transparansi.v3i2.1159.
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This paper is a result of the analysis and observations that the researchers conducted directly and openly. This research was carried out continuously by looking at several aspects related to the promotion of candidates as participants in the 2020 Bengkulu Provincial Election for Cagub. In this case the researchers focused on political marketing used by the number 1 pair, Helmi-Dedi. The research method used is the constructivist paradigm. Based on the results of research on political marketing applied by candidate pairs Helmi -Dedy in the Regional Head Election for the 2018-2023 period using an analysis knife, namely the Political Marketing Theory of Adnan Nursal (Nursal, 2004: 242) has three target groups that can be grouped into three: 1. Direct marketing of political products to potential voters (push political marketing), 2. Marketing of political products through mass media (pull political marketing) and 3. through influential groups, figures or organizations (pass political marketing).
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Hidayah, Arina Rohmatul. « Political Marketing of Stream by Candidates through Facebook in the 2018 Regional Election of East Java ». Politicon : Jurnal Ilmu Politik 3, no 1 (31 mars 2021) : 1–33. http://dx.doi.org/10.15575/politicon.v3i1.9456.
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Previous researches on political marketing found several gaps in terms of content and essence as a process of political exchange and interaction. Based on this, the researcher aims to actualize the essence of the basic theory or concept of political marketing into the 2018 regional election of East Java through the use of social media as an interactive media. For the content aspect, researcher selected political stream as a society cultural system. It considered as one of the determining aspects for voter preferences, especially in East Java. Qualitative approach with the content analysis method conducted for this research by applying political marketing theories and the political stream concepts from Clifford Geertz. The result of this research revealed that political stream also revolves around the political elite. Each candidate tries to display some stream characteristics that are considered familiar by the public to increase redundancy or message certainty. In this case, Gus Ipul-Puti is considered to be stronger and more varied than Khofifah-Emil. However, from public reaction, not all of the political streams conveyed can be clearly captured by the users. This occurred because there are some cultural differences between the message sender and it’s receiver. Nevertheless, the implications of this research can be used as a benchmark of how to utilize political stream effectively in order to get a positive response from the public. Then, it also can be literacy medium to recognize the cultural symbols raised in political contestation in Indonesia.
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Wang, Shan, et Gang Fang. « Research on online marketing channel layout of luxury brands ». E3S Web of Conferences 218 (2020) : 01036. http://dx.doi.org/10.1051/e3sconf/202021801036.
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Based on the background that international luxury brands have entered the Chinese market in recent years and have carried out digital operation, this paper researches the channel layout of online marketing of luxury brands in China. And this paper analyzes the domestic market environment of luxury brands from four aspects of political factors, economic factors, social factors and technical factors, and analyzes the brands marketing layout from three aspects of new media channels, e-commerce channels and social retail channels. It is found that online marketing has a positive effect on brand management in the China’s market environment. Moreover, the boundaries among new media channels, e-commerce channels and social retail channels tend to be blurred. Each channel has its own advantages, and brands need to match their own positioning with channel economy.
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Darden, Donna K., et Steven K. Worden. « Marketing Deviance : The Selling of Cockfighting ». Society & ; Animals 4, no 2 (1996) : 211–31. http://dx.doi.org/10.1163/156853096x00160.
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AbstractWe use conventional marketing concepts to examine the marketing of the deviant and stigmatized activity of cockfighting and show how the two differ. Our research is based on several years of active participant observation with cockfighters and the examination of several publications devoted to the sport. We find a paradoxical situation wherein people who compete with each other in an illegal activity must also establish their reputations for honesty and trustworthiness. Aspects of a gerontocracy characterize this deviant world.
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Sievidova, Iryna, Elina Pakhucha, Olexandr Oliynyk, Tamila Oliynyk et Serhii Plyhun. « Integration of Economic Aspects in the Research of the Agricultural Market of Ukraine ». European Journal of Sustainable Development 9, no 4 (1 octobre 2020) : 395. http://dx.doi.org/10.14207/ejsd.2020.v9n4p395.
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The necessity and importance of conducting agricultural market research was substantiated. Features of the process of marketing research were identified, taking into account the specifics of agricultural production and sales according to time requirements. The basic principles on the basis of which the algorithms for conducting market research are developed and directly carried out were determined. The main requirements for conducting research on the state of the agricultural market were outlined, the most important being objectivity, impartiality and independence from personal or political interests. The factors that should be taken into account when conducting marketing research on the state of the agricultural market were determined, taking into account both controllable and uncontrollable factors of the marketing environment. The stages of marketing research that meet the requirements of the agricultural market were offered. Gross production volume of agricultural products was predicted and trends in the whole branch were discovered, a polynomial trend line was chosen because the equation of this model has the highest coefficients of correlation and determination, and so it describes the dynamics most reliably. The agricultural market was studied in terms of marketing, i.e. from the perspective of two subsystems, the first of which is represented by the supply, and the second by the demand. It was established that the supply of basic foodstuffs is realised by means of domestic production, and the demand is realised by means of internal and external buyers.
The overall price situation on the agricultural market in Ukraine was analysed and predicted. The contemporary features and problems of formation of prices for agricultural products are outlined. The research on the modern state of agricultural market gave a reason to claim about its development being rather steady, reaffirmed by the positive dynamics of gross agricultural production volume.
Key Words: agricultural marketing, marketing research, economy, development trend, agricultural market, agricultural produce.
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Yefremova, N. « Marketing aspects of corporate social responsibility in the context of innovative development of business structures ». Galic'kij ekonomičnij visnik 66, no 5 (2020) : 155–61. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.155.
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In the era of innovations business operation on the principles of socially responsible marketing is becoming more and more important. Socially responsible marketing is the responsibility for business activities to society. In Ukraine, the use of socially responsible marketing is free choice. In foreign countries, socially responsible marketing is a self-regulating norm of doing business. Most foreign companies understand this type of marketing as being honest with the company's mission, values and business principles, compliance with the law, taking into account national and cultural values, as well as socio-political events; responsibility for product consumption, prohibition to associate product consumption with personal or professional success; compliance with codes of practice, rules and norms of behavior, providing product samples. The principles of behavior in the market of large well-known companies from the standpoint of socially responsible marketing are analyzed in this paper in detail. The analysis is carried out on the basis of marketing concepts – traditional, socio-ethical, social, environmental, as well as A. Maslov’s theory of needs, M. Friedman’s theory of corporate selfishness of. There is the need to focus modern domestic management on the business structures management system based on the concept of socially responsible marketing. Its creation will bring the process of business structures management to a qualitatively new level. As an element of strategic management, social responsibility implies obtaining economic, social and environmental performance in the context of corporate sustainability. The introduction of the principles of socially responsible marketing in business entities activities should result in the improvement of its reputation, increase of its image and recognition; should contribute to brand strengthening, new markets entry, increase of innovative activity, consumer confidence, share value and investment opportunities, attraction of new consumers. In addition, it should result in the growth of economic and social efficiency, competitiveness.
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Andryeyeva, N. M., et D. V. Zinkovska. « METHODOLOGICAL ASPECTS OF FORSIGHT IMPLEMENTATION INTO THE SYSTEM OF DIAGNOSTICS OF MARKETING POLICY AT ENTERPRISES OF UKRAINE ». Economic innovations 19, no 2(64) (7 juillet 2017) : 19–24. http://dx.doi.org/10.31520/ei.2017.19.2(64).19-24.
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In this article was considered main approaches of different authors to the definition of "forsight". On the basis of the investigated approaches and developed taking into account modern trends was created own authors� interpretation of the term �foresight�. It was highlighted that foresight and expert forecast not identity terms. The main features of foresight which distinguish it from expert forecasting were highlighted. The authors considered the essence of the key principles of foresight, namely the focus on the future and the perspective directions of its development, involving a wide range of participants and creating a network of knowledge, planning and policy formation of the enterprise. The article proposed to consider foresight as a predictive, scenario and analytical component of the diagnostics of the marketing policy of the enterprise. Also, the article proposed the definition of "diagnostics of marketing policy of the enterprise". It was highlighted 3 main groups of methods of diagnostics of marketing policy: marketing research methods, mathematical and statistical methods, methods of research of strategic and operational marketing activities. The place of foresight in the system of tools of diagnostics of the marketing policy of the enterprise was investigated. In addition, the main features of the Ukrainian economy that will affect the process of implementation of foresight, namely the instability of the political situation affecting the country's socio-economic development, the use of mostly traditional marketing tools, low propensity to use innovative technologies, the inability to make too long-term forecasts (more 10 years), which is connected with the unstable situation in the country.
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Banerjee, Saikat, et Bibek Ray Chaudhuri. « Factors responsible behind political brand preference : an empirical study on Indian voters ». Marketing Intelligence & ; Planning 34, no 4 (6 juin 2016) : 559–82. http://dx.doi.org/10.1108/mip-05-2015-0095.
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Purpose – Political parties are continuously interested to gain knowledge about the factors that influence the voter to select political candidate of his/her choice. The purpose of this paper is to examine cumulative impact of sources of associations on voters’ preference of the political party and to investigate the type of causal relationship that exists among those sources. Design/methodology/approach – The authors have proposed five key sources of associations of the overall political party, namely, campaign effectiveness, image of its leaders, intensity of anti-incumbency effect, meaning and trust attached with the party. Here the authors have considered four important political parties relevant to the voters of West Bengal. Those are Congress, Bharatiya Janata Party, Communist Party of India (Marxist) and All India Trinamool Congress. The authors have used SEM method for estimating the model as the same is widely used for estimating a system of equations with latent variables. Findings – Out of the eight path coefficients six are found to be statistically significant. Political campaign impacts brand trust positively and brand trust in turn impacts party preference positively. Again political campaign’s direct impact on political party preference is found to be positive. However, the impact of political campaign on party preference also runs through brand meaning. Both the path coefficients are significantly negative showing that more the voters develop understanding about political parties through different independent sources lesser are the impact of political campaigns as they highlight positive aspects of the party and the candidate only, ignoring facts. Interestingly leadership is impacting party preference negatively. Thus individual leadership traits have negatively impacted party preference in the sample. Originality/value – In the paper, the authors have identified factors impacting political brand choice in an emerging country like India. This research explores the factors that need to be considered by the political parties to influence preference of voters for political brand. As far as the authors’ knowledge goes no such studies have been carried out in the Indian context and certainly not in the context of a regime change after three decades. Additionally, the theoretical model proposed is firmly grounded in theory and its estimation is based on well-developed scales. The approach is thus unique in this area of enquiry. Finally, application of SEM in political branding context is a significant contribution of this work.
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Huang, Dongmei. « Innovative Application of Big Data Combined with Machine Learning in Education and Training Product Marketing ». Mobile Information Systems 2022 (9 mai 2022) : 1–18. http://dx.doi.org/10.1155/2022/9169871.
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Education and training (EAT) enterprise C is taken as an example to enable EAT enterprises to choose appropriate marketing strategies according to their own characteristics to improve their competitiveness. The marketing of its EAT products is taken as the research object to analyze its marketing philosophy and marketing behavior. Initially, the marketing environment of EAT products is analyzed from macro aspects such as political environment, economic environment, and internal environment of enterprises and micro aspects such as peer competition, alternative competition, and bargaining power of buyers. Then, the main problems existing in the marketing of EAT products of enterprise C are analyzed through a questionnaire survey. Afterward, the model analyzes the effectiveness of marketing revenue and output of enterprise C. The result shows that 48% of the teachers are dissatisfied with the EAT products of enterprise C, 59% of the students dislike the training courses of enterprise C, and only 11% of the students express their willingness to continue studying the training courses of enterprise C. To solve the above problems, enterprise C can increase investment in EAT products or develop new EAT products to optimize the product marketing strategy. Additionally, it can develop agent channels rationally and adopt multichannel integration to improve the efficiency of channel strategy. Meanwhile, the new media platform can broaden marketing channels to push targeted content to users according to big data analysis results, thereby improving user experience. The marketing model provided here has referencing value as well as important theoretical and practical significance for the development of EAT enterprises.
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Losonc, Alpar. « Marketing that hits the sky : Critical review of economic aspects of "atmosphere" regulation I ». Privredna izgradnja 48, no 1-2 (2005) : 31–51. http://dx.doi.org/10.2298/priz0502031l.
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The author treats in this article the modalities of ecological-political regulation. At first he analyzes the modalities of regulation that are government-related and connected to the normative engagement of government. The author especially emphasizes the advantageous and less advantageous aspects of the normatively based interventions of government. He critically explores the disadvantageous dimensions of the ecological aid and shows the discrepancy between the short and long run concerning the effects of aid-practice. At second the author deals with the regulation based on the market-mechanisms. The conclusion refers to the trade-off between the normatively determined govern mentality and the market-based mechanisms. The author pays special attention to the emission-trading schemes in Europe and demonstrates the main uncertainties in relation to the market of pollution and emission trading.
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Quyen, Nguyen Thi Anh. « Factors Affecting Arts Marketing of Theaters in Hanoi, Vietnam ». WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 18 (15 avril 2022) : 442–51. http://dx.doi.org/10.37394/232015.2022.18.43.
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Arts marketing is the inevitable development trend of contemporary society, in the context of international exchanges and integration deepening and the competition in the arts field is becoming more and more intensive. If arts organizations want to successfully carry out marketing activities, they need to have a deep understanding of both theoretical and practical aspects of arts marketing. Theoretically, many researchers have pointed out that the factors impacting and affecting arts marketing include internal environment and external environment factors, in which the important factors are the external environment ones, including: Economic, political and legal factors; Cultural, social and technological factors. The objective of this study is to evaluate the influence of external environmental factors on arts marketing of theaters in Hanoi, Vietnam. The author inherits the above research points and conducts a practical survey for 50 managers and 150 artists of 12 theaters in Hanoi capital, Vietnam. The important contribution of the study is shown by the author through the results of testing the scales, analyzing the correlation between the scales and testing the research hypothesis, which is: economic, political, legal factors (EPL) and Cultural, social and technological factors (CST) all have an impact on arts marketing (AM) of theaters in Hanoi, Vietnam. Moreover, Economic, political and legal factors (EPL) have a stronger influence on Arts Marketing (AM). The research results are also meaningful to many Vietnam's arts managers in planning and adjusting policies to achieve results and effectiveness in marketing activities to bring art works to the public; adapting to the market, in line with the movement and development trend of Vietnamese society and international integration.
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Patsiaouras, Georgios, Anastasia Veneti et William Green. « Marketing, art and voices of dissent ». Marketing Theory 18, no 1 (14 août 2017) : 75–100. http://dx.doi.org/10.1177/1470593117724609.
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Limited research exists around the interrelationships between protest camps and marketing practices. In this article, we focus on the 2014 Hong Kong protest camps as a context where artistic work was innovatively developed and imaginatively promoted to draw global attention. Collecting and analysing empirical data from the Umbrella Movement, our findings explore the interrelationships between arts marketing technologies and the creativity and artistic expression of the protest camps so as to inform, update and rethink arts marketing theory itself. We discuss how protesters used public space to employ inventive methods of audience engagement, participation and co-creation of artwork, together with media art projects which aimed not only to promote their collective aims but also to educate and inform citizens. While some studies have already examined the function of arts marketing beyond traditional and established artistic institutions, our findings offer novel insights into the promotional techniques of protest art within the occupied space of a social movement. Finally, we suggest avenues for future research around the artwork of social movements that could highlight creative and political aspects of (arts) marketing theory.
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Nguyen, Hieu P., et Huyen T. Pham. « The Dark Side of Development in Vietnam ». Journal of Macromarketing 32, no 1 (13 octobre 2011) : 74–86. http://dx.doi.org/10.1177/0276146711423666.
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Vietnam has become an attractive destination for foreign investors looking to maximize economic gains due to an increasingly young and educated population, a fast growing middle class, political stability, low labor cost, and loose operational standards. The inflow of foreign direct investment (FDI) has brought many positive outcomes to Vietnam, but its dark side is beginning to emerge. This article discusses one of the negative aspects of FDI-driven economic development in Vietnam through a high-profile, ongoing scandal involving Vedan, a Taiwanese company caught in the poisoning of the Thi Vai river. The authors provide implications for policy making and future research.
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Saadah, Maratun, et Agustiyara Agustiyara. « What Can Rubber Farmers and Institutions Do for Supply Chain Networks : The Political Economy Analysis ». Jurnal Borneo Administrator 18, no 2 (25 août 2022) : 171–86. http://dx.doi.org/10.24258/jba.v18i2.902.
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This research analysed the process of the supply chain of natural rubber between Tauke (collectors) and farmers and between farmers who have their rubber plantation and their tapper labour, with the institutional political economy analysis in Batanghari Regency, Jambi province. The research was descriptive research with a qualitative approach. This research used in-depth interviews with particular informants with purposive sampling and participative observation methods in certain activities. Data that had been obtained was analysed and qualitatively described. This research found that the collectors still overpowered the supply-chain process of natural rubber in the Batanghari Regency – trader, both at the village, sub-regency, and Regency levels. Other institutions, such as the auction market and crumb rubber factory, were located only in particular locations, so they were not accessible to the whole farmers in the Regency. As a result, several channels of marketing systems made different prices from what the farmers got. Institutional marketing indeed could be implemented. It has been proven by institutions such as auctions, joint venture groups, and other groups. Besides, some non–economic aspects can affect the way price parameter changes in the supply chain process, and they are; institution characteristics, marketing channel, and patronage relationship between farmers and traders. Batanghari Regency government should re-examine their plantation regulation about the marketing mechanism until the lowest level, villages. The government should have encouraged a mutual understanding among farmers so that similar efforts could occur elsewhere.
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Montez de Oca, Jeffrey. « Marketing Politics and Resistance : Mobilizing Black Pain in National Football League Publicity ». Sociology of Sport Journal 38, no 2 (1 juin 2021) : 101–10. http://dx.doi.org/10.1123/ssj.2021-0005.
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The 2020 North American Society for the Sociology of Sport (NASSS) Presidential Address analyzed aspects of the National Football League’s (NFL) current socially conscious marketing to make sense of corporatized racial justice politics following a summer of mass political mobilization triggered by the police killing of George Floyd. The analysis shows that the mass, multiracial racial justice activism forced corporatized sport leagues such as the NFL to respond to popular political pressure. The NFL followed the lead of the National Basketball Association and instead of resisting popular sentiments, it has incorporated social justice language into its marketing. Guided by Indigenous decolonial scholarship and radical Black scholars, I argue that the NFL’s incorporation of social justice language is a politics of recognition and colonial governmentality that insulates it from racial justice politics and helps to stabilize challenges to racial capitalism.
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Nigh, Ronald. « Organic Agriculture and Globalization : A Maya Associative Corporation in Chiapas, Mexico ». Human Organization 56, no 4 (1 décembre 1997) : 427–36. http://dx.doi.org/10.17730/humo.56.4.w761q3q1h4h8m247.
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Indigenas de la Sierra Madre de Motozintla (ISMAM), the world's foremost producer of organic gourmet coffee, is a prominent example of an associative corporation, an organizational form combining aspects of traditional Indian social organization and modern capitalist enterprises. The development of ISMAM's organic strategy is analyzed as acheiving multiple goals, including improving soils and improving marketing conditions by permitting greater value-added to growers through direct access to high-value markets. The role of external brokers and the impact of organic marketing on organizational structure are analyzed. Though not typical, ISMAM is an encouraging example of a viable small-farmer strategy for meeting the economic and political challenge of globalization.
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Zahra, Akmalia, Jono M. Munandar et Ma’mun Sarma. « Factors Affecting The Decision Using Theory Of Planned Behavior (Case Study : Election Of The 2019 President) ». Jurnal Indonesia Sosial Sains 3, no 8 (18 août 2022) : 1136–48. http://dx.doi.org/10.36418/jiss.v3i8.659.
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Indonesia has adopted a democratic system since the 1998 reform era which includes many aspects, including politics. The Indonesian people are the highest authoritys holder who are entitled to the opportunity and voice in regulating government policies. With different racial, religious, ethnic backgrounds, it is hoped that all indonesians citizen can participate in this election. Although the distribution of the Indonesian population is concentrated in Java, it does not make the focus of political marketing only on Java. There are restrictions on age, education, geographical or socio-economic in political marketing, then the right marketing strategy is needed. Political actors need to know the characteristics and behavior of voters to determine an effective communication strategy. The purpose of this study is to analyze the factors that influence decisions outside of Java using Theory of Planned Behavior. Data were processed using SEM analysis with AMOS 23.0. The results showed that the factors that influence the intention to vote outside of Java are attitudes and subjective norms. 10% of the total respondents stated that they had not made a choice when the questionnaires were distributed, so there is a possibility that swing voters will determine the votes in the last seconds of the election.
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Sarker, Md Nazirul Islam, Most Nilufa Khatun et GM Monirul Alam. « Islamic banking and finance : potential approach for economic sustainability in China ». Journal of Islamic Marketing 11, no 6 (21 novembre 2019) : 1725–41. http://dx.doi.org/10.1108/jima-04-2019-0076.
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Purpose The purpose of this paper is to explore the unique aspects of Islamic finance and its role in economic development. It also explores the suitability of Islamic finance in China. Design/methodology/approach The paper explores the potential of Islamic banking and finance for economic sustainability in China. This study adopts the content analysis approach and focuses on various aspects of finance. Moreover, a critical investigation has been done by using various indicators of a new finance system adoption by considering the economic, cultural, religious and political aspects of China. Findings The study reveals that China already tested Islamic finance on a pilot basis in Ningxia, China. China is suitably positioned to adopt Islamic finance for its economic development. It also reports that Islamic finance will be more helpful to implement One Belt One Road initiative of China, as the Gulf and Arab Islamic finance-based countries are the major partners of China. This study analyzes Islamic micro-finance literature and proposes suitable measures for adoption in China. Practical implications Despite some limitations, the findings have a large implication on Islamic financing in general. It will be helpful to researchers and practitioners to understand the Islamic finance model for implementing it in a new environment. Social implications This study analyzes the demand, rules and regulations, related challenges and potential of launching Islamic banking and finance in China. Originality/value This study analyzes the demand, rules and regulations, related challenges and potential of launching Islamic banking and finance in China. The paper fills a gap to the existing literature on Islamic finance uniqueness, challenges and opportunities from the perspective of a non-Muslim country.
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Sitorus, Silvy Anita Theresia, et Avanti Fontana. « Business Model Improvement : A Study Case of Channeling through E-commerce ». Journal of International Conference Proceedings 4, no 1 (22 juillet 2021) : 197–206. http://dx.doi.org/10.32535/jicp.v4i1.1141.
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Micro, Small, and Medium Enterprises or MSMEs contribute to domestic economic growth. However, in the course of business, MSMEs still have obstacles. From the standpoint of internal, namely aspects of non-financial capacity such as management, personnel, marketing, and production, as well as financial aspects such as access to sources of financing, profitability management, and profit growth. External factors, namely political, economic, social, technological, and health situations, have an impact on the stability of business performance. Advances in technology, supported by infrastructure and ease of regulation, have encouraged the growth and development of digital-based businesses. This business coaching method focused on the activities at XYZ's Crackers Business, an Indonesian MSME. The purpose of this business coaching activity is to develop marketing channels for XYZ businesses. Data was collected through interviews, observations and surveys. The data is then collected and analyzed through Business Model Canvas analysis, SWOT and TOWS Business Model Canvas analysis, PESTEL analysis, market opportunity analysis (STP), Marketing Mix analysis, and Gap analysis. The solution obtained is to improve the business model, namely the channel element in the form of adding an online store through e-commerce.
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Angulo Olaya, Myriam. « COMPAÑIA DE PRODUCTOS FRITOS "BOCAOS" LTDA ». Cuadernos de difusión, no 3 (30 avril 1993) : 79–93. http://dx.doi.org/10.46631/jefas.1993.n3.05.
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Family business in the food industry managed by five of nine siblings is experiencing declining sales and rising costs. A board of partners must set new directions and policies for the future. The case begins by describing the origin of the problem and then makes a historical account of the development of the company during its 24 years of existence. It exposes the factors and situations that generated its current structure, both internal and its environment. The objective is to awaken in business administration students, particularly in marketing, an analytical and research capacity that will allow them to broaden and deepen their knowledge of topics such as the decision-making process in marketing, new procedures or innovation of existing ones with respect to the management of the elements of the marketing mix, design of strategic plans and marketing programs that guarantee the permanence of an organization. Finally, the case shows the economic, social and political aspects of the environment in which the company operates.
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Ernawati, Ernawati, Ratih Hurriyati et Puspo Dewi Dirgantari. « Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing ». Jurnal Ekonomi Modernisasi 17, no 1 (4 mars 2021) : 27–40. http://dx.doi.org/10.21067/jem.v16i1.5215.
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This research aims to recognize the ability and formulate a strategy of developing woven handicrafts Purun as the flagship product of Banjarbaru City. The approach is based on Porter's intensive strategy. The population in this study was all craftsmen-woven Purun while the sample was two groups of 45 craftsmen woven Purun in Kampung Purun Banjarbaru City. Data collection techniques with interviews, observations, and documents. Analytical techniques with descriptive analysis and SWOT analysis. The results showed that woven handicrafts Purun in Kampung Purun Banjarbaru city have considerable potential to be developed because it is a superior product. Increasing aspects of production, labor, marketing, capital, business management, and organization is an important aspect in the management of business development woven crafts Purun. While the political and regulatory, social and cultural aspects and technology is an aspect that can be an opportunity for the development of woven handicraft business Purun. Development strategy so that woven craft Purun becomes a superior product and can compete in the market is with incentive strategies, namely market penetration strategies, business strengthening strategies and product development strategies.
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Ernawati, Ernawati, Ratih Hurriyati et Puspo Dewi Dirgantari. « Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing ». Jurnal Ekonomi Modernisasi 17, no 1 (4 mars 2021) : 27–40. http://dx.doi.org/10.21067/jem.v17i1.5215.
Texte intégralRésumé :
This research aims to recognize the ability and formulate a strategy of developing woven handicrafts Purun as the flagship product of Banjarbaru City. The approach is based on Porter's intensive strategy. The population in this study was all craftsmen-woven Purun while the sample was two groups of 45 craftsmen woven Purun in Kampung Purun Banjarbaru City. Data collection techniques with interviews, observations, and documents. Analytical techniques with descriptive analysis and SWOT analysis. The results showed that woven handicrafts Purun in Kampung Purun Banjarbaru city have considerable potential to be developed because it is a superior product. Increasing aspects of production, labor, marketing, capital, business management, and organization is an important aspect in the management of business development woven crafts Purun. While the political and regulatory, social and cultural aspects and technology is an aspect that can be an opportunity for the development of woven handicraft business Purun. Development strategy so that woven craft Purun becomes a superior product and can compete in the market is with incentive strategies, namely market penetration strategies, business strengthening strategies and product development strategies.
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Ayoubi, Farah El, et James McNiven. « Political, Environmental and Business Aspects of Bulk Water Exports : A Canadian Perspective ». Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 23, no 1 (8 avril 2009) : 1–16. http://dx.doi.org/10.1111/j.1936-4490.2006.tb00382.x.
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Van Steenburg, Eric, et Francisco Guzmán. « The influence of political candidate brands during the 2012 and 2016 US presidential elections ». European Journal of Marketing 53, no 12 (3 décembre 2019) : 2629–56. http://dx.doi.org/10.1108/ejm-06-2018-0399.
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Purpose The purpose of this paper is to investigate whether voters consider a candidate’s brand image when evaluating election alternatives. That is, how prominent a role does the candidate brand image have in the decision-making process? As election outcomes are behavior-driven, the goal is to examine the potential relationship between the candidate brand image, the self-brand image and voting intention. Design/methodology/approach Data were collected for the third week of October 2012 and again for the same time in 2016 – three weeks prior to the US presidential election each year. An online-based nationwide survey was leveraged, followed by correlation, regression and mediation analysis. Findings Candidate brand image has a role in US presidential elections. In addition, candidate brand image and self-brand image are significantly related to voting intention. In both elections, the losing candidate’s brand image was more of a factor when it came to voting intention, as both candidates’ brand image mediated the relationships between self-brand image and voting intention for all voters. Research limitations/implications A link between candidate brand image and voting intention was demonstrated for perhaps the first time. With results showing candidate brand image does relate to the voter’s self-brand image and voting intention, future research should investigate what other brand elements are a factor. There are undoubtedly other factors – some branding-related, others not branding-related – that go into voter decision-making. Because results were stronger for a losing candidate than a winning one, research should also examine whether this occurrence was coincidence or consistent voter behavior. Practical implications When voters considered who might best represent themselves, the brand image of the candidate enhanced the likelihood of voting for, or against, the candidate. Therefore, it is highly recommended that campaign managers understand not only the importance of their candidate’s brand image to develop and maintain a positive image among their supporters but also how to highlight what their supporters view as the negative aspects of the opposing candidates’ brand image to increase the lack of affinity for competitors. Originality/value This research demonstrates, for the first time, that candidates’ brand image is considered by voters in a US presidential election. In addition, it discovers the role candidate brand image plays in voting intention. Finally, it provides direction for campaign managers to conduct research into candidates as brands to build brand relationships with the electorate.
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Vavilov, A. N. « On the Political Aspects of Development of the System of State and Municipal Management in Ukraine ». Outlines of global transformations : politics, economics, law 14, no 5 (7 novembre 2021) : 143–61. http://dx.doi.org/10.23932/2542-0240-2021-14-5-7.
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The article examines the history of the formation and reform of the system of state and municipal administration in Ukraine. In the conditions when the socio-political space of Ukraine is characterized by pronounced regionalism, and the issue of transition to a federal state system is excluded from the real political agenda, the nature of the development of the system of state and municipal administration can serve as a reflection of the ratio of centrifugal and centripetal trends in the internal political development of Ukraine. The article presents an analysis of the factors of internal political development of Ukraine that most influenced the formation of a centralized system of territorial administration in the country in the post- Soviet period and predetermined the weakness of local self-government, as well as the reasons for the failure of several attempts at reforms. Special attention is paid to the implementation of the decentralization policy after 2014. The article reveals the connection of the concept of modern administrative-territorial reform in Ukraine with the settlement process in the Donbas, as well as with the approaches in Western political science, according to which decentralization is considered as a tool for neutralizing the political potential of regionalism and countering regional separatism. The results and political orientation of decentralization in the context of the acute socio- economic crisis in Ukraine are evaluated.
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Zhivitere, Marga, et Viktoriia Riashchenko. « PROMOTING SOCIAL ENTREPRENEURSHIP PRODUCT ». Environment. Technology. Resources. Proceedings of the International Scientific and Practical Conference 1 (15 juin 2017) : 309. http://dx.doi.org/10.17770/etr2017vol1.2647.
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The object of the research are the social entrepreneurs and its business development. The aim of the research is to discuss existing marketing strategies applied to social entrepreneurship and to offer possible ways of their improvement. The research is relevant and consistent with the increasing role of social entrepreneurship taking the full power throe the fast changing political, economic, socio cultural and technological circumstances of the 21st century. While marketing the social entrepreneurship, the focus on marketing strategies must be revised. The research methodology includes both traditional and modern elements of marketing, such as marketing mix, strategies, customer segmentation and targeting, pricing altogether with the main elements of social entrepreneurship, such as social and economic aspects.
The results present thet in standard marketing strategies, the strategy for social entrepreneurs should include segmentation of the customers and consumers by taking into consideration standard criteria (such as geographical, demographical, psychographic and behavior segmentation) but also implementing own criteria most adequate for the products they are currently interested to produce. It is important which factors are significant enough to take decisions of expansion, harvest or liquidation of products.
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Safin, O., et S. Sendetska. « State marketing in the improvement of pension provision in Ukraine ». Ekonomìka ta upravlìnnâ APK, no 2 (169) (9 décembre 2021) : 101–9. http://dx.doi.org/10.33245/2310-9262-2021-169-2-101-109.
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The paper aims to determine the features and justify the need to use state marketing to meet public needs as one of the types of marketing. It has been found out that the main goal of state marketing is to study and form a complex of needs (individual, group, public) and develop effective ways to satisfy them, taking into account real economic opportunities and other limiting factors. The study reveals the difference in state marketing and the political and social one. It is indicated that state marketing, along with well-known marketing tools, uses administrative, organizational, regulatory and other levers of influence. It has been established that the state represented by the central and local government bodies is the main subject of state marketing. The state can directly participate in meeting needs and (or) create an environment and conditions for their implementation. Some aspects of state marketing use are considered on the example of meeting the need for material support for people of retirement age. The main components of the set of state marketing in pension provision have been determined. It has been proven that they are all interconnected and interdependent and require research, further improvement and development. The key important tasks of the pension reform are considered. The decisive role of the state in pension provision has been proved. It is noted that radical measures are inappropriate to apply in the pension system reforming - it is necessary to predict the social consequences of the decisions taken, since they are often accompanied with active public protests. Therefore, any pension reform must be accompanied by appropriate marketing communications. The main goal of state marketing in pension provision is determined. It involves the development of a pension system aimed at qualitative satisfaction of individual and collective needs in pension provision, as well as in creating conditions conducive to its effective functioning. It is indicated that a comprehensive approach is required to reform the pension system along with improving the entire social protection system in the state, economic development stimulation, increase in the level of the population wages and employment. Key words: needs, state marketing, marketing, pension provision, pension, political marketing, social marketing.
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Burksiene, Valentina, Jaroslav Dvorak et Mantas Duda. « Upstream Social Marketing for Implementing Mobile Government ». Societies 9, no 3 (29 juillet 2019) : 54. http://dx.doi.org/10.3390/soc9030054.
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This article analyses the main aspects of upstream social marketing for the implementation of mobile government (MGov). The methodology of current research is based on the systematic literature review in the fields of MGov and social marketing. According to our findings, most researchers investigated MGov from the side of citizens (consumers) and emphasised the benefits to them while changing their attitudes and behaviours in employing mobile applications. However, as there is a lack of research from the side of governmental bodies, in this paper we were looking for new meanings, attitudes and values from their perspective. Limitations of employment of MGov occur due knowledge gap among decision makers and public policy formers (upstream audience). Therefore, we argue that upstream social marketing for the upstream audience would bring success in faster MGov implementation. Specific social marketing would be mostly valuable on the municipal level that is the closest substance to the society. Thus, in our paper, we emphasise the benefit of the MGov for the local upstream audience and propose possible external marketers as well as the motivating theses based on the 7P of marketing mix (consisting of seven P elements: Product, Price, Place or physical evidence, Promotion, Participants or people, Processes, Political power) for the successful MGov on municipal level.
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SEGUITI, MARIA LAURA. « EC Credit Assistance Programs in the Light of the US Experience : Budgetary, Financial and Political Aspects ». Governance 6, no 1 (janvier 1993) : 99–119. http://dx.doi.org/10.1111/j.1468-0491.1993.tb00139.x.
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Wang, Yukang, Anne Marie Van Broeck et Dominique Vanneste. « International tourism in North Korea : how, where and when does political ideology enter ? » International Journal of Tourism Cities 3, no 3 (4 septembre 2017) : 260–72. http://dx.doi.org/10.1108/ijtc-02-2017-0010.
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Purpose In the recent decades, an increasing trend has been observed in the steps North Korea has taken to open up to tourism. The purpose of this paper is to gain a deeper understanding of the influence the North Korean political ideology has on different aspects of international tourism. Design/methodology/approach Apart from the scarce academic literature, news media and internet resources, fieldwork that includes interviews with two international travel companies and a trip to North Korea contributed to gathering information from different perspectives. Findings It is not surprising that North Korean tourism cannot be divorced from its political context. By looking at the political influence exerted by the North Korean Government on the structure of the industry, tourism policies applied to the organization of tours and the content of tourism and marketing, this paper shows the existence of elements that remained unchanged in the last three decades, as well as new liberal elements that transform North Korea into a more open and versatile tourism destination. Originality/value Based on an analysis of primary and secondary data, this paper makes original contributions to North Korea tourism studies by investigating the influence of the political ideology on different aspects of tourism industry and on tourist experience.
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Pich, Christopher, et Dianne Dean. « Qualitative projective techniques in political brand image research from the perspective of young adults ». Qualitative Market Research : An International Journal 18, no 1 (12 janvier 2015) : 115–44. http://dx.doi.org/10.1108/qmr-12-2012-0058.
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Purpose – This paper aimed to focus on political marketing and utilised a number of projective techniques to explore the UK Conservative Party’s “brand image” amongst young adults aged 18-24 years. There is little guidance in the extant literature regarding projective technique analysis. Furthermore, there are explicit calls for insight and more understanding into the analytical process. Responding to this identified gap in the literature, this paper provides an illustrative guide that can be used to analyse and interpret findings generated from qualitative projective techniques. Design/methodology/approach – This paper opted for an exploratory study using focus group discussions, combined with qualitative projective techniques. Eight two-hour focus group discussions were conducted with 46 young citizens aged 18-24 years from three locations in England. Focus groups were conducted prior to the 2010 UK General Election. The data from the projective techniques were thematically analysed by the researcher. Findings – This research provides insight into the broad process used to analyse and interpret the qualitative projective expressions in relation to the UK Conservative Party’s brand image from the perspective of young adults. Furthermore, this paper highlights that projective techniques can provide an insight into underlying feelings and deep-seated attitudes towards political parties, candidates and the positive and negative aspects of brand image. Research limitations/implications – Several limitations became apparent at the end of this study. As this is a qualitative study, findings cannot be generalisable to the wider population. Additionally, it is important to note that the researcher had limited experience of conducting focus group discussions combined with projective techniques, and this can be considered a limitation. Nevertheless, the researcher did attend professional “effective depth interviewing” training delivered by the “Marketing Research Society” before data collection. This goes some way in addressing this limitation. Practical implications – This paper provides an illustrative guide and insight into the analytical process that can be used to analyse and interpret findings generated from qualitative projective techniques. This can be used by academics with little experience of projective techniques. Furthermore, this framework may be useful for practitioners such as marketers, political parties and candidates to explore and analyse the external image of other political brands. The elicitation ability of qualitative projective techniques facilitates greater expressive insight that may remain hidden if traditional direct data collection tools such as interviews and questionnaires are used. Social implications – This paper provides some understanding into how to analyse subjective meaning such as feelings, attitudes, perceptions and associations revealed through projective techniques. Furthermore, projective techniques can provide access to the private conscious and unconscious inner-world of the participant. They allow respondents to express themselves with greater detail and discussion compared with direct questioning. This research, therefore, presents greater insight in managing and analysing expressions generated from this non-intrusive approach that can encourage open disclosure with less hesitancy, verbally less demanding and suitable to overcome emotional, language and cultural barriers. Originality/value – This paper adds to the under-researched and undefined practice of analysing projective expressions by providing an illustrative process to interpret and understand insight generated from qualitative projective techniques. Thus, answers the explicit calls for detailed guidance in this area of research. This was achieved by critically reviewing and adapting the approaches taken by Boddy, 2005, Butler-Kisber, 2010 and Hofstede et al., 2007 and incorporating them into a pragmatic systematic framework. This research could be used as a foundation for future studies and a point of reference for people with limited knowledge of projective technique analysis.
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Seleznova, Olha, Iryna Azhaman et Olha Yevdokimova. « CURRENT TRENDS IN THE MANAGEMENT OF MARKETING ACTIVITIES OF CONSTRUCTION COMPANIES IN UKRAINE ». EPH - International Journal of Business & ; Management Science 6, no 1 (27 mars 2020) : 22–32. http://dx.doi.org/10.53555/eijbms.v6i1.97.
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Research and systematization of literary sources proves that at a time of an increased turbulence of the economies of the countries, significant influence of information and globalization, there is need to place the spiritual, intangible aspects of human life, valued by the consumer of the construction market, in the center of attention of the construction company. This is manifested in a more creative and innovative way of problem solving, an individual approach to order fulfillment, and a focus on building mutually beneficial relationships with target and other contact audiences. The aim of the study is to substantiate the current provisions for the management of marketing activities of construction enterprises in Ukraine. The modern marketing tendencies in developed countries are: orientation to holistic marketing that combines internal marketing, socially responsible marketing, integrated marketing and relations marketing; expansion of the marketing complex to ten elements (product, place, price, promotion, public opinion, political power, people, process, physical environment, personal emotions). The authors substantiate the use of marketing strategies for Ukrainian construction enterprises in times of uncertainty and fluctuation of the economy, such as: full provision of the target segment of consumers with necessary construction products, works, services; search for opportunities to increase your marketing budget and get rid of inefficient programs. Therefore, the central place in the management of marketing activity of Ukrainian construction enterprises takes a triad of goals, namely: reflection of the values of society, satisfaction of the needs of buyers and ensuring the profitability of the enterprise. Triad of goals forms the practical value of the paper as strategic targets for the management of Ukrainian construction enterprise.
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Kovács, Barna. « Some Aspects of Origin Labeling in CEE Countries - The Possibilities of Collective Marketing ». Society and Economy 27, no 3 (1 décembre 2005) : 365–81. http://dx.doi.org/10.1556/socec.27.2005.3.9.
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Vaccari, Cristian. « The features, impact and legacy of Berlusconi's campaigning techniques, language and style ». Modern Italy 20, no 1 (février 2015) : 25–39. http://dx.doi.org/10.1080/13532944.2014.985583.
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This essay empirically evaluates three aspects of Berlusconi's legacy for Italian political communication: his pioneering of political marketing and modern electioneering; his ability to appropriate and popularise his particular rhetorical formulae; and his approach to increasingly relevant digital media. Berlusconi skilfully imported professional televised-centric campaigning in Italy, opening a wide competitive gap that his centre-left opponents took two decades to close. He also managed deeply to influence political discourse by spreading his signature catchphrases among most journalists and politicians, including his opponents. He was, however, less innovative, and generally outperformed by his main competitors, in the use of digital media to inform and engage voters. These findings suggest that Berlusconi's impact on Italian political communication has been massive, but his legacy may be less lasting to the extent that media and electioneering are evolving towards models that differ from those dominated by Berlusconi.
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Benney, Jonathan. « Decentralization of Political Design in China ». Pacific Affairs 93, no 4 (1 décembre 2020) : 709–34. http://dx.doi.org/10.5509/2020934709.
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Political posters, banners, and similar objects are extremely common in China. This article uses political design from contemporary China, particularly emphasizing the government's Chinese Dream campaign, to analyze what at first appears to be a paradox. The subjects of the various campaigns and the language they use are mandated by the central government and promoted through central and local publicity departments. However, the graphic aspects of these campaigns, such as the choice of colours, images, layout, and typeface, are much less strictly controlled, and are decided by local governments or authorities. This makes political design in China decentralized. Decentralized design is inconsistent with the principles of global marketing and with the PRC's reliance on set forms of political discourse, both of which rely on the assumption that uniformity will lead to more effective communication of messages and persuasion of the public. Evidence from local design campaigns indeed shows that Chinese political posters are often designed hastily and without expertise, resulting in strange and unpersuasive images. Despite this, the article shows that decentralized design is not paradoxical. This is largely because the Chinese party-state uses propaganda as a method of "signalling" its overall power, more than as a tool of indoctrination or persuasion about particular topics. The central government's reliance on incentives and metrics to regulate local authorities means that the production of propaganda is also a way in which local governments can signal their loyalty to the Centre.
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Lupak, R., V. Tarasyuk et K. Varkholyak. « Aspects of festival events tourism development ». Galic'kij ekonomičnij visnik 66, no 5 (2020) : 30–37. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.030.
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The importance of tourism development for the country's economy and the growing popularity of festival events tourism in the context of music, gastronomic and ethno-festival events is summarized. The conceptual characteristics of festival events tourism that require in-depth research are clarified. The economic advantages of each direction of festival event tourism and their interrelation with other economic processes are listed. Special attention is paid to marketing, technological, social, historical and other features of their formation and progressive growth. Peculiarities (in the context of meeting social needs, formation of new directions of tourist culture, development of economic and resource opportunities, expansion of interstate relations, introduction of advanced technologies) and factors (demographic, economic, political, technical-technological, social-psychological, organizational- cultural) of the development of music, gastronomic and ethnic festival tourism are determined. The characteristics of festival events tourism in Ukraine and certain European countries are given, particularly, taking into account the number of festivals, their visitors, the average ticket price and seasonality. The preconditions of the formed significant difference between the tourist activity organization in Ukraine and the group of European countries are determined. The required formation and implementation of tourism policy on the state basis, including the creation of extensive institutional network of tourism regulators, particularly festival events tourism are emphasized. It is proved that problems solution in the tourist complex has positive effect on the economic security of the country requiring a reasonable choice of the relative areas of industry development. The advantages of holding joint (music, gastronomic, ethnic) festivals are substantiated, forming at the same time new direction of tourist culture. It is concluded that organization and running of festival events create a wide range of opportunities for the territories development improving the market infrastructure, accelerating the rate of information technology development and increasing business activity.
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Kosovan, Elena A. « THE “EAEU TRAIN” PROJECT AS A TOOL OF THE SYMBOLIC POLICY AND POLITICAL MARKETING : ARTICULATION OF ISSUE ». RSUH/RGGU Bulletin. Series Eurasian studies. History. Political science. International relations, no 2 (2022) : 46–61. http://dx.doi.org/10.28995/2686-7648-2022-2-46-61.
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Moscow metro trains dedicated to certain themes or persons constitute a unique cultural and historical phenomenon, whose history illustrates a very important, yet not enough studied issue, namely, branding of Russian urban rail transport as part of the state’s promotional campaigns and symbolic policy of the integration organization with the leading role of the Russian Federation. The author acknowledges the need for studying the role played by the themed “EAEU train”, which was launched in December 2019 to commemorate the 5-year anniversary of signing of the Treaty on the Eurasian Economic Union (29 May 2014), in the Eurasian Economic Union policy and the Eurasian aspects of the Russian symbolic policy. According to the author, such a project can be considered as a means of optimising the informational interaction between Russian authorities and the society within the Eurasian integration project and as a means of making the latter popular. Reffering to the question on the project performance evaluation, the author stresses the need for the special complex politological, sociological and marketing studies that would help to assess its perception by passengers of the Moscow subway and thus determine the effect of the project on the image of Eurasian Economic Union and Eurasian integration per se.
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Stergiou, Dimitrios. « ISIS political economy : financing a terror state ». Journal of Money Laundering Control 19, no 2 (3 mai 2016) : 189–207. http://dx.doi.org/10.1108/jmlc-06-2015-0021.
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Purpose This paper aims to investigate the financial aspects of the Islamic State of Iraq and Syria (ISIS), its sources of financing and the management of funds in a State-like apparatus. Design/methodology/approach It is argued that ISIS constitutes a phenomenon not only due to the extreme violence, instrumentalized via “marketing” methods but also on grounds of its declared aspiration to occupy and control land and population with ever expanding borders. After analyzing the group’s sources of funding which are closely interlinked to the areas it controls and its coordinated efforts to establish a proto-terror state framework, a strategy for addressing this threat based on international practices and decisions is being highlighted. Findings ISIS represents a “sui generis”, primarily self-funded State Scale Entity, a case study for Defense and Security Geo-economics. Its “economic model”, an amalgam of terrorist and criminal practices, could not be used for a viable proto-state it aspires to be. Research limitations/implications No official data of any kind are available by international recognized organizations or bodies. The sources for this paper are primarily Western media, journalists, indirect habitants’ testimonies and very few official reports. Practical implications Caution must be exercised, when using even trivial platforms of social media and mobile applications, linked even remotely with ISIS or its affiliates. Originality/value This paper is a comprehensive presentation of the economic facets of this first modern endeavor for a terror-state.
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Buckley, Ralf. « Tourism and Natural World Heritage : A Complicated Relationship ». Journal of Travel Research 57, no 5 (15 juin 2017) : 563–78. http://dx.doi.org/10.1177/0047287517713723.
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There are legal, political, economic, social, and environmental links between tourism and World Heritage Areas, some straightforward but others controversial. These are examined here as aspects of a long-term, stable, but complicated, relationship. Management of small-scale mobile tourism operations is well established. It includes activities, equipment, timing, numbers, group size, marketing, fees, and permit latency. Management of large-scale fixed-site tourism infrastructure and accommodation involving private equity or operational control is more controversial. It includes legal structure of partnership arrangements, and allocation of revenues, costs, and risks. The relationship framework shows the importance of picking partners carefully and establishing mechanisms for external counseling. Research opportunities include: the marketing value of World Heritage Area (WHA) controversies; the tourism effects of In Danger declarations; funding models; and impact assessment, stakeholder roles, and co-management mechanisms, in different jurisdictions. Quantifying these effects needs large-scale compilation and comparison of case studies.
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Rodrigues, Ricardo Gouveia, Rui Silva, Carmem Leal et Emerson Wagner Mainardes. « Marketing Differences Study Motivations between Luso and Brazil Students ». Journal of Open Innovation : Technology, Market, and Complexity 7, no 2 (3 mai 2021) : 124. http://dx.doi.org/10.3390/joitmc7020124.
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Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students’ motivation levels. The use of the scale adapted to Marketing is also one of the contributions to future studies.
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Siddiqui, Shahida Anusha, Sipper Khan, Misbah Murid, Zarnab Asif, Natalya Pavlovna Oboturova, Andrey Ashotovich Nagdalian, Andrey Vladimirovich Blinov, Salam A. Ibrahim et Seid Mahdi Jafari. « Marketing Strategies for Cultured Meat : A Review ». Applied Sciences 12, no 17 (1 septembre 2022) : 8795. http://dx.doi.org/10.3390/app12178795.
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Environmentally intense and negative consequences relateing to conventional meat production systems have induced some actors to suggest alternative meat sources. Diseases carried by animals, human perception of cruelty to animals, and public health concerns about cardiovascular diseases have provided the basis for the development of cultured meat. The current market is influenced by many factors, including regulators, affordability, religion, and media perception. The existing cultured meat market is also regulated by legislatures, affordability, consumer religion, and the media. Consumer perception is distributed across various aspects, including ethical priorities, nutritional profile of the meat consumed, age-based acceptance, gender differentiation, political orientation, land-based attitude, education status, socioeconomic factors, and familiarity factor with the existing product in the market. Inhibiting barriers reported among consumers—including low naturalness, safety, nutritional concerns, trust, neophobia, economic, and ethical approaches—should be employed as marketing tactics directly to address their respective concerns. Tissue culture, starter cells, printing, and 3D printing are some of the methods currently being used for the production of cultured meat. Similarly, many hybrid technologies are also being used to produce meat-like products to increase consumer familiarity along and market presence. Existing research frameworks have improved the previous mindset of consumers with media coverage, educational frameworks, and the textural attributes of cultured meat. Additional benefits of CUME may include being environmentally friendly with less production of greenhouse gases. However, consumer trust, affordability, improving nutritional status, and widescale adoption are just a few of the parameters that need to be addressed to enhance consumer acceptability of these products. The aim of this article was to analyze the current state of cultured meat and the marketing content challenges and strategies used to advance public acceptance of cultured meat.
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Mushtaq, Mudassar, Babak Mehmood et Muhammad Shahzad Iqbal. « Economic and Social Benefits Exploration through Tourism Industry : An e-Marketing Perspective ». Global Social Sciences Review IV, no I (30 mars 2019) : 449–55. http://dx.doi.org/10.31703/gssr.2019(iv-i).58.
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The study aims to investigate the economic effects of digitalization on the success of tourism and the factors hindering the implementation of digitalization in the tourism industry. The study used the primary data gathered through interviews with the experts and the stakeholders of the tourism industry.The study is qualitative in nature and has attempted to discuss all the possible aspects related to the digitalization of tourism and the possible challenges faced by businesses while adopting digitalization in the tourism industry.The study found that there are several types of factors affecting the digitalization in the tourism industry, which include factors related to the environment, technological, economic, political and legal, cultural and social too.Then there are some specific environmental factors which include competitor identification and competitor analysis,relationship with customers and suppliers and partners and associates.Other than external factors, internal factors were also found. Some of them are convenience of use and technical availability, cooperation between firms, and firm level support to stakeholders. The study concludes that if these factors are addressed successfully, then the local economy can grow at a faster rate through tourism.
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Rachmawati, Tutik, et Kusuma Dwi Fitriyanti. « Analysis of the E-Government Initiative at Local Government Level in Bandung City, Indonesia ». Jurnal Ilmu Sosial dan Ilmu Politik 25, no 1 (4 octobre 2021) : 62. http://dx.doi.org/10.22146/jsp.58966.
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This research aims to analyze aspects affecting the implementation of electronic parking, a digital- based public services provision in parking. The concept of digital divide, workforce, regulation, and infrastructure were used to conduct the analysis. This study employed a qualitative research methodology with qualitative data collection techniques through interviews with two officers of the Parking Technical Implementation Unit (TIU) - the Department of Transportation Bandung City Government, 4 parking attendants, and 100 people as the roadside parking users. To enrich the data, observation and study documents were also conducted. The research used a descriptive analysis combined with simple descriptive quantitative data. It is evident from this study that four primary aspects hindered the implementation of the electronic-parking initiative. Those aspects are a large gap in the digital divide, low workforce quality and quantity, the absence of the proper regulations, and futile infrastructure. Adding to these four barriers, we also found other significant aspects: the investment that has not been strategically designed, the lack of leadership, and the low quality of education and marketing. All these three additional aspects also contribute to the failure in meeting the objective of the electronic parking initiative. This finding suggests that any new initiatives in public service provision, mainly using ICT, need to be well communicated and consulted with the implementing units. Furthermore, the initiative needs to be complemented with an acceptable set of policies to ensure its sustainability.
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KUSENI, Michael, Isa van AARDT et Liezel BOSHOFF. « AUXILIARY ISSUES OF BRANDING TOURISM DESTINATIONS : A CASE OF GAUTENG, SOUTH AFRICA ». GeoJournal of Tourism and Geosites 37, no 3 (30 septembre 2021) : 823–31. http://dx.doi.org/10.30892/gtg.37312-714.
Texte intégralRésumé :
Studies show very little evidence to support the concept that slogans and logos are not the only issues destination marketing companies should focus on in their branding efforts. Therefore, this study aims to figure out auxiliary critical issues of branding tourism destinations using Gauteng province as the study area. A mono quantitative survey method was used to validate and factor several issues which were identified in literature. A principal component factor analysis with Varimax rotation method was also conducted to identify the factors which were addressed by the destination managing authority. Five critical factors were identified, namely: destination image, market analysis, political stability, interior configuration and investment potentials. The results of this study therefore substantiated the supposition that branding is a useful marketing factor which succeeds if various aspects are taken into consideration. Establishing auxiliary critical issues is therefore vital for Tourism Destination Marketing Organisations (TDMO) as it can contribute knowledge towards the systematic and comprehensive brand implementation. Given that “product” includes a variety of things, among others provinces, towns, countries and organisations, application of the study results to a wide array of merchandises cannot be underplayed.
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Karyati, Ni Ketut, Wayan Windia, Budi Susrusa et Gede Setiawan Adiputra. « independence level of farmers in Subak Abian Tri Guna Karya on processing and marketing agricultural products ». International journal of life sciences 4, no 3 (21 novembre 2020) : 16–30. http://dx.doi.org/10.29332/ijls.v4n3.472.
Texte intégralRésumé :
Poverty in Indonesia is a very complex and multidimensional problem relating to political, economic, social, and cultural aspects. Most of the families who depend on agricultural products are poor. Even though the role of agriculture in the country's economic development is still very important. Approximately 60% of the population still working in agriculture or still depending on agricultural products for their living. This study aimed to analyze the level of independence of farmers in marketing and processing agricultural products. The research method used includes qualitative and quantitative data types, data sources were primary and secondary data. The population observed was 77 people. The data analysis technique used descriptive analysis and statistical analysis with PLS (Partial Least Square) method. Based on the results of the analysis and discussion, it can be concluded that farmers of Subak Abian Tri Guna Karya, Kintamani District, Bangli Regency have a good independence level in terms of economy, intellectual, and emotional in processing and marketing their agricultural products.
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Dellagnelo, Eloise Helena Livramento, Steffen Böhm et Patrícia Maria Emerenciano de Mendonça. « Organizing resistance movements : contribution of the political discourse theory ». Revista de Administração de Empresas 54, no 2 (avril 2014) : 141–53. http://dx.doi.org/10.1590/s0034-759020140203.
Texte intégralRésumé :
The main purpose of this paper is to explore the possibility of articulating Political Discourse Theory (PDT) together with Organizational Studies (OS), while using the opportunity to introduce PDT to those OS scholars who have not yet come across it. The bulk of this paper introduces the main concepts of PDT, discussing how they have been applied to concrete, empirical studies of resistance movements. In recent years, PDT has been increasingly appropriated by OS scholars to problematize and analyze resistances and other forms of social antagonisms within organizational settings, taking the relational and contingent aspects of struggles into consideration. While the paper supports the idea of a joint articulation of PDT and OS, it raises a number of critical questions of how PDT concepts have been empirically used to explain the organization of resistance movements. The paper sets out a research agenda for how both PDT and OS can together contribute to our understanding of new, emerging organizational forms of resistance movements.