Articles de revues : « Marketing interfaces »

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Hills, Gerald E., et Raymond W. Laforge. « Research at the Marketing Interface to Advance Entrepreneurship Theory ». Entrepreneurship Theory and Practice 16, n^o 3 (avril 1992) : 33–60. http://dx.doi.org/10.1177/104225879201600303.

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The knowledge base for the emerging field of entrepreneurship should be interfunctional and interdisciplinary. Yet the functional discipline of marketing has contributed to the entrepreneurship field in only recent years. And entrepreneurship researchers and writers often address marketing superficially, without an awareness of sophisticated marketing concepts and methods. The objectives of this article are to identify key tangencies at the marketing/entrepreneurship interface, to provide relevant research sources, and to selectively convey illustrative marketing knowledge. Because length constraints prevent In-depth attention to any subject, breadth over depth is our objective. There are three major sections in this paper. First, the marketing/entrepreneurship interface is defined, with attention to various schools of marketing thought and their potential value to the entrepreneurship field. Secondly, unique tangencies with the buyer behavior literature are discussed and venture ideas and their evaluation (product research) are highlighted. Finally, the marketing strategy literature is reviewed as it potentially contributes to new venture development. In addition, other Important interfaces are briefly discussed.

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Hetényi, Gábor. « New research methods of Sales-Marketing Interfaces ». International Journal of Engineering and Management Sciences 5, n^o 3 (10 décembre 2020) : 160–83. http://dx.doi.org/10.21791/ijems.2020.3.17.

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The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pharmaceutical companies (NPMC). It also attempts to demonstrate how the Partial Least Square (PLS) path modeling technique can provide valuable information on the consequences of management activity, and how the methods provided by Voyant Tools provide further research through quantitative analysis of qualitative data on the marketing sales interface (SMI), they can open up opportunities. The PLS-PM modeling technique was used to explore the relationships between the selected factors and possible hidden variables. These results clearly demonstrate that there are factors that influence SM collaboration that operate differently in PMCs and NPMCs, and that nationality differences can have a significant impact on how employees evaluate factors that affect SM collaboration. Of the methods we selected by Voyant Tools, the t-SNE (t-Distributed Stochastic Neighbour Embedding) tool proved to be the most sophisticated analysis, allowing the deepest analyzes by exploring relationships between groups of terms.

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Lind, Frida, et Lisa Melander. « Organizing supplier interfaces in technological development ». Journal of Business & ; Industrial Marketing 34, n^o 5 (3 juin 2019) : 1131–42. http://dx.doi.org/10.1108/jbim-11-2018-0357.

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Purpose The purpose of this paper is to investigate supplier interfaces in technological development. Design/methodology/approach The theoretical framework is based on the industrial network approach and, in particular, the concept of supplier interfaces (standardized, specified, translational and interactive). The empirical study consists of a case study of a supplier relationship between an established truck manufacturer and one of its partners in technological development. This supplier relationship has its base in joint projects on developments in automation. Findings The empirical study provides evidence of three types of interfaces that are characteristic of technological development and discusses their development and how they are used in combination. The three types are follows: specified, translational and interactive. The conclusions show that developing an interface from specified to translational or interactive is challenging and technological development characterized by uncertainty may call for certain interfaces that are not of value in other settings, such as industrial production. Originality/value By applying the interface concepts to technological development in collaboration with suppliers and related identifying characteristic interfaces, this paper aims to extend the literature on how suppliers can be engaged in uncertain endeavours such as development projects.

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Merminod, Nathalie, et Gilles Paché. « Améliorer les interfaces entre achats, logistique et marketing : ». La Revue des Sciences de Gestion 278-279, n^o 2 (2016) : 99. http://dx.doi.org/10.3917/rsg.278.0099.

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Mukhopadhyay, Samar K., et Anil V. Gupta. « Interfaces for resolving marketing, manufacturing and design conflicts ». European Journal of Marketing 32, n^o 1/2 (février 1998) : 101–24. http://dx.doi.org/10.1108/03090569810197499.

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Bastholm, Steffen Muxoll, et Kristin B. Munksgaard. « Purchasing’s tasks at the interface between internal and external networks ». Journal of Business & ; Industrial Marketing 35, n^o 1 (6 janvier 2020) : 159–71. http://dx.doi.org/10.1108/jbim-12-2018-0393.

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Purpose The strategic importance of the purchasing function increases, as its task become more dynamic in various interfaces with different suppliers. Changes in these customer–supplier interfaces pose specific challenges. The purpose of this study is to investigate how the purchasing function handles the interplay of interface changes. Design/methodology/approach This study applies a qualitative single case study design. Data are collected through observations and interviews conducted before, during and after a concrete change of interface taking place between a buying firm and its suppliers and customers. Findings Three main findings are identified to redefine the tasks of the purchasing function. The first concerns the new ways of defining the purchasing tasks. The main issue is to balance tasks with the simultaneous changes influencing other interfaces and relationships. The second is the division and alignment of tasks in intra- and inter-organizational networks with regards to who decides and coordinates what. Third, the inter-connected performance relates to how other actors perform their tasks. For the purchasing function, managing supplier interfaces influences and is influenced by how the firm simultaneously manages its user interface. Practical implications For management, a new way to evaluate the performance of the purchasing function is needed by including relationship management and interactive capabilities. Originality/value This study contributes with new insights into how managing the dynamics of changing interfaces requires interactively defined purchasing tasks, division and alignment of tasks and inter-connected performance vis-à-vis others in the wider network setting.

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Yoo, Jaewon. « Customer power and frontline employee voice behavior ». European Journal of Marketing 51, n^o 1 (13 février 2017) : 238–56. http://dx.doi.org/10.1108/ejm-07-2015-0477.

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Purpose This paper aims to develop a research model that proposes a relationship among customer power, psychological empowerment and voice behavior of frontline employees (FLEs). The model also suggests that managerial openness, as a result of the manager–employee interface, contributes by mediating the effect of customer power on psychological empowerment. As a result of the job characteristic–employee interface, task interdependence is suggested as a moderator in the relationship between psychological empowerment and voice behavior. Design/methodology/approach To analyze the data, a confirmatory factor analysis and structural equation modeling procedure using LISREL 8.5 were used. Next, the conditional process modeling was fitted to test the moderated mediation hypotheses. In this stage, the mediating role of psychological empowerment and the moderating effect of task interdependence voice behavior were tested with bootstrapping methods. Findings The results showed a significant relationship between customer power and FLEs’ voice behavior, establishing psychological empowerment as an intervening mechanism. Thus, customer power can be a signal of appreciation for passive and job uncontrollability to service employees. The findings also suggested the mediating role of managerial openness, which delivered a negative effect of customer power on the FLEs’ psychological empowerment. Task interdependence enhanced the link between psychological empowerment and voice behavior. Research limitations/implications The specific service sector chosen for this study was retail banks. Furthermore, the study was undertaken among the FLEs of banks in South Korea. Having FLEs self-report on managerial openness raises a general concern that those employees with little experience may not have fully understood whether a manager’s current behaviors are open-minded and empowering. Lastly, the perceptions of customer power, psychological empowerment, managerial openness, task interdependence and voice behavior that all came from FLEs naturally raises concerns about the influence of method bias in these results. Practical implications The significant negative and indirect relationship observed between the perception of customer power and employees’ voice through managerial openness and employees’ psychological empowerment suggested that the double deviation effect of customer power on employees’ psychological empowerment through the interface between customer and employee (customer power) and manager and employee (managerial openness). This study provides insight into the management of service customer–employee and manager–employee interactions to encourage employee psychological empowerment. Originality/value The main emphasis of the model is on the so-called voice behaviors that FLEs exhibit as an overall consequence of various service employee interfaces. The management of FLEs has been extensively discussed in the services marketing literature. However, few research studies have attempted to link and combine the effect of various interfaces to which employees are exposed on employees’ voice behavior. In this study, three interfaces that the FLEs are always exposed to were examined simultaneously: that of the employee and the customer (perceived customer power), the interface of the employee and the manager (managerial openness) and that of the employee and his or her job characteristic (task interdependence).

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Wei, Ruiqi, Roisin Vize et Susi Geiger. « Boundary resource interactions in solution networks ». European Journal of Marketing 56, n^o 2 (17 janvier 2022) : 532–61. http://dx.doi.org/10.1108/ejm-07-2020-0522.

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Purpose This study aims to explore the interactions between two different and potentially complementary boundary resources in coordinating solution networks in a digital platform context: boundary spanners (those individuals who span interorganizational boundaries) and boundary interfaces (the devices that help coordinate interfirm relationships, e.g. electronic data interchanges, algorithms or chatbots). Design/methodology/approach The authors conducted a multiple case study of three firms using digital platforms to coordinate solution networks in the information communication technology and lighting facility industries. Data were collected from 30 semi-structured interviews, which are complemented by secondary data. Findings As task complexity increases, smarter digital interfaces are adopted. When the intelligence level of interfaces is low or moderate, they are only used as tools by boundary spanners or to support boundary spanners’ functions. When the intelligence level of interfaces is high or very high, boundary spanners design the interfaces and let them perform tasks autonomously. They are also sometimes employed to complement interfaces’ technological limitations and customers’ limited user ability. Research limitations/implications The industry contexts of the cases may influence the results. Qualitative case data has limited generalizability. Practical implications This study offers a practical tool for solution providers to effectively deploy boundary employees and digital technologies to offer diverse customized solutions simultaneously. Originality This study contributes to the solution business literature by putting forward a framework of boundary resource interactions in coordinating solution networks in a digital platform context. It contributes to the boundary spanning literature by revealing the shifting functions of boundary spanners and boundary interfaces.

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Saghafi, Massoud M., Ashok Gupta et Jagdish N. Sheth. « R&D/marketing interfaces in the telecommunications industry ». Industrial Marketing Management 19, n^o 1 (février 1990) : 87–94. http://dx.doi.org/10.1016/0019-8501(90)90033-r.

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Bookbinder, James H., et Fusun Ulengin. « Budget Allocation and Profit for Logistics and its Interfaces ». International Journal of Physical Distribution & ; Logistics Management 21, n^o 7 (1 juillet 1991) : 14–21. http://dx.doi.org/10.1108/eum0000000000394.

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Presents a multiple‐objective mathematical programming model to co‐ordinate logistics decisions with those on the interface between the production and marketing departments. The model can help decide on an overall budget to request from senior management for logistics and these interfaces, and in systematically allocating the funds between transport, inventory and production. In so doing, this multi‐period model specifies the timing and quantity of raw‐material purchases, and the location and timing of production activities and distribution flows. The budget for expenditures on logistics and its interface activities is taken as an objective to minimise, instead of as a given dollar level to be satisfied. A second objective is to maximise the profit of logistics and its related interfaces. Trade‐offs between these two conflicting aims yields the decision maker′s “best compromise” solution.

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Prenkert, Frans, Nina Hasche et Gabriel Linton. « Towards a systematic analytical framework of resource interfaces ». Journal of Business Research 100 (juillet 2019) : 139–49. http://dx.doi.org/10.1016/j.jbusres.2019.03.027.

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Fraga, Nádia Elôina Barcelos, Carla Erler Mattos et Gabriela de Almeida Cassa. « O marketing profissional e suas interfaces : a valorização do bibliotecário em questão ». Perspectivas em Ciência da Informação 13, n^o 2 (août 2008) : 148–67. http://dx.doi.org/10.1590/s1413-99362008000200011.

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Apresenta o marketing profissional, apropriando-se de concepções clássicas do marketing, do endomarketing e do marketing pessoal, descritas na literatura da área de Biblioteconomia e de Administração. Em face da emergência de ações que visem o reconhecimento e a valorização social do bibliotecário, propõe-se destacar estereótipos construídos em torno de sua imagem, que ofuscam uma correta visibilidade pública da profissão. Descreve ações voltadas para a aplicação do marketing à promoção desta imagem em nível pessoal, acadêmico e institucional. Considera ser necessário o investimento conjunto na divulgação profissional, por parte de instituições formadoras e dos órgãos representativos da classe, a fim de consolidar uma imagem positiva do bibliotecário.

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Mazursky, David, et Gideon Vinitzky. « Modifying consumer search processes in enhanced on-line interfaces ». Journal of Business Research 58, n^o 10 (octobre 2005) : 1299–309. http://dx.doi.org/10.1016/j.jbusres.2005.01.003.

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Sina, Ahmad Saquib, et Juanjuan Wu. « Effects of 3D vs 2D interfaces and product-coordination methods ». International Journal of Retail & ; Distribution Management 47, n^o 8 (12 août 2019) : 855–71. http://dx.doi.org/10.1108/ijrdm-11-2018-0244.

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Purpose The purpose of this paper is to examine the effects of product display based on colour, discount and brand on retail pleasure, arousal, flow, perceived merchandise quality, time spent, satisfaction and patronage intentions in both 3D and 2D interfaces. This study uses the flow theory and stimulus-organism-response framework to understand the effects of product coordination methods and interface dimensions on consumers’ emotional, cognitive and behavioural outcomes. Design/methodology/approach This study conducted a 2 (interface: 3D and 2D) × 3 (product coordination method: colour, discount and brand) between-subjects experimental design. The coordination of display refers to the way products are arranged based on similar properties, such as similar colour, discount or brand. 3D stores were designed using Mockshop, a 3D virtual retailing software. A total of 144 US female college students from various universities participated in the study. Findings The findings showed that the 3D interface produced higher flow, satisfaction, time spent and patronage intention than the 2D interface. Also, among the six display scenarios, participants who were in the colour-coordinated 3D store showed the highest levels of emotional, cognitive and behavioural outcomes except for retail pleasure and arousal. Originality/value This study investigates product display based on colour, discount and brand in both 3D and 2D interfaces. Although product coordination methods have been tested in 3D stores in previous studies, they have not been compared with their effects in the 2D interface such as online shopping sites. Therefore, this study fills in this gap in the literature, which can guide retailers in making the right decisions for visuals.

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Flaherty, M. Thérèse. « Global Sourcing Strategy : R&D, Manufacturing, and Marketing Interfaces ». Journal of International Business Studies 24, n^o 1 (mars 1993) : 161–65. http://dx.doi.org/10.1057/jibs.1993.14.

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Floridi, Luciano. « Marketing as Control of Human Interfaces and Its Political Exploitation ». Philosophy & ; Technology 32, n^o 3 (10 août 2019) : 379–88. http://dx.doi.org/10.1007/s13347-019-00374-7.

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Silva, Mariângela Benine Ramos. « Interfaces, identidades e perfis das Relações Públicas e do Marketing ». Organicom 6, n^o 10-11 (18 décembre 2009) : 254. http://dx.doi.org/10.11606/issn.2238-2593.organicom.2009.139039.

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Spann, Martin, Gerald Häubl, Bernd Skiera et Martin Bernhardt. « Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing ». Journal of Retailing 88, n^o 1 (mars 2012) : 131–44. http://dx.doi.org/10.1016/j.jretai.2011.06.001.

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Reynolds-McIlnay, Ryann, et Maureen Morrin. « Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation ». Journal of Retailing 95, n^o 4 (décembre 2019) : 128–42. http://dx.doi.org/10.1016/j.jretai.2019.10.006.

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Hansen, Lone Koefoed, et Peter Dalsgaard. « Note to Self : Stop Calling Interfaces “Natural” ». Aarhus Series on Human Centered Computing 1, n^o 1 (5 octobre 2015) : 4. http://dx.doi.org/10.7146/aahcc.v1i1.21316.

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<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>The term “natural” is employed to describe a wide range of novel interactive products and systems, ranging from ges- ture-based interaction to brain-computer interfaces and in marketing as well as in research. However, this terminology is problematic. It establishes an untenable dichotomy be- tween forms of interaction that are natural and those that are not; it draws upon the positive connotations of the term and conflates the language of research with marketing lingo, often without a clear explanation of why novel interfaces can be considered natural; and it obscures the examination of the details of interaction that ought to be the concern of HCI researchers. We are primarily concerned with identify- ing the problem, but also propose two steps to remedy it: recognising that the terminology we employ in research has consequences, and unfolding and articulating in more detail the qualities of interfaces that we have hitherto labelled “natural”. </span></p></div></div></div>

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Holma, Anne-Maria, Maren Wiktorin Østensen, Elsebeth Holmen et Luitzen de Boer. « Market dialogue in public procurement : Buyer-supplier interfaces and relational abilities ». Industrial Marketing Management 104 (juillet 2022) : 51–67. http://dx.doi.org/10.1016/j.indmarman.2022.04.004.

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Holma, Anne-Maria, Maren Wiktorin Østensen, Elsebeth Holmen et Luitzen de Boer. « Market dialogue in public procurement : Buyer-supplier interfaces and relational abilities ». Industrial Marketing Management 104 (juillet 2022) : 51–67. http://dx.doi.org/10.1016/j.indmarman.2022.04.004.

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Vickers, Andrew J., Ling Y. Chen et Peter D. Stetson. « Interfaces for collecting data from patients : 10 golden rules ». Journal of the American Medical Informatics Association 27, n^o 3 (16 janvier 2020) : 498–500. http://dx.doi.org/10.1093/jamia/ocz215.

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Abstract Memorial Sloan Kettering Cancer Center has more than a decade's experience creating online interfaces for obtaining data from patients as part of routine clinical care. We have developed a set of “golden rules” for design of these interfaces. Many relate to the knowledge imbalance between professional staff (whether medical or informatics) and patients, who are often old and sick and have limited knowledge of technology. Others relate to the clinical nature of the encounter: data cannot be taken from patients as part of clinical care unless there is a plan to act on whatever information is prepared. We also note that the plethora of marketing questionnaires makes patients suspicious of surveys: patient trust is hard to gain and easy to lose. Addition of these golden rules to standard approaches to interface design will maximize our ability to obtain data from patients and thus improve communication between patients and clinicians.

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Rochmawati, Irma. « IWEARUP.COM USER INTERFACE ANALYSIS ». VISUALITA 7, n^o 2 (28 février 2019) : 31–44. http://dx.doi.org/10.33375/vslt.v7i2.1459.

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IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles behind every website design. With an instrumental case study of the approach to produce conclusions that can be applied in designing e-commerce-based website. The goal is to make the website design in line with the content that will increase the website design and increase knowledge about the visual hierarchy of web design and its relation to the user interface.

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Chambers, Robert G. « Domestic and International Agricultural Policy Interfaces ». Journal of Agricultural and Applied Economics 18, n^o 1 (juillet 1986) : 61–66. http://dx.doi.org/10.1017/s0081305200005331.

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Since 1981, American agricultural export earnings have plummeted from $43 billion to around $29 billion for 1985, a 37 percent decline. Many factors have been offered as partial explanations for this phenomenon: a strong dollar, the continued fallout from the grain embargo placed by the Carter Administration on the Soviet Union, poor American marketing practices in international agricultural markets, debt problems in heretofore rapidly developing third-world countries that had been among our fastest growing export markets, and uncompetitive practices spawned by the foreign trade policies of our major competitors in international agricultural markets.

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Rigas, Dimitrios, Hammad Akhtar Hussain et Nazish Riaz. « Online Branding and Marketing ». International Journal of Sociotechnology and Knowledge Development 8, n^o 2 (avril 2016) : 27–38. http://dx.doi.org/10.4018/ijskd.2016040103.

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Multimodal is quite established as communication metaphor in user interfaces and there is at least some limited prima facie case that can be used to influence positively consumer behaviour. This paper explores the perceptions of users to interactive multimodal e-branding and its effect on the consumer purchase decision. A sample of 200 respondents, was used as a basis to explore marketing techniques on social media and multimodal influence on consumer purchase decisions. The results and their analysis indicated that advertisements or messages to users with audio, video and text on in combination are the most effective forms of compiling multimodal messages that aim to advertise, persuade and eventually lead to a purchase on the e-commerce and social media platforms. The data also pointed to the use of multimodal Virtual Shopping Assistants. These findings provide an overall viewpoint on user perception that can be used as a basis for a series of empirical experiments in simulations to identify the specific user influence under particular user context and multimodal messages.

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Morash, Edward A., Cornelia Dröge et Shawnee Vickery. « Boundary spanning interfaces between logistics, production, marketing and new product development ». International Journal of Physical Distribution & ; Logistics Management 26, n^o 8 (octobre 1996) : 43–62. http://dx.doi.org/10.1108/09600039610128267.

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Morash, Edward A., Cornelia Dröge et Shawnee Vickery. « Boundary‐spanning interfaces between logistics, production, marketing and new product development ». International Journal of Physical Distribution & ; Logistics Management 27, n^o 5/6 (juillet 1997) : 350–69. http://dx.doi.org/10.1108/09600039710175921.

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de Bellis, Emanuel, Christian Hildebrand, Kenichi Ito, Andreas Herrmann et Bernd Schmitt. « Personalizing the Customization Experience : A Matching Theory of Mass Customization Interfaces and Cultural Information Processing ». Journal of Marketing Research 56, n^o 6 (9 octobre 2019) : 1050–65. http://dx.doi.org/10.1177/0022243719867698.

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Mass customization interfaces typically guide consumers through the configuration process in a sequential manner, focusing on one product attribute after the other. What if this standardized customization experience were personalized for consumers on the basis of how they process information? A series of large-scale field and experimental studies, conducted with Western and Eastern consumers, shows that matching the interface to consumers’ culture-specific processing style enhances the effectiveness of mass customization. Specifically, presenting the same information isolated (by attribute) to Western consumers but contextualized (by alternative) to Eastern consumers increases satisfaction with and likelihood of purchasing the configured product, along with the amount of money spent on the product. These positive consumer responses emerge because of an increase in “interface fluency”—consumers’ subjective experience of ease when using the interface. The authors advise firms to personalize the customization experience by employing processing-congruent interfaces across consumer markets.

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Navas Recalde, Andrea, et Janeth Castillo-Cáceres. « Interfaz de marketing, operaciones y cadena de suministros : estrategias para servicios ». PODIUM, n^o 40 (23 décembre 2021) : 1–20. http://dx.doi.org/10.31095/podium.2021.40.1.

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El propósito de esta investigación es analizar las actividades claves y estrategias en las interacciones de Marketing-Administración de Operaciones y Cadena de Suministro (AOCS), que resultan favorables para la competitividad. Se efectuó una revisión literaria, con diseño cualitativo integral, de artículos científicos desde el año 2009 al año 2021, de acceso abierto, en las bases de datos: WOS, SCOPUS, SCIENCE DIRECT y EMERALD. El alcance se enfocó en actividades claves y estrategias en la interfaz martketing-AOCS (y sus interfaces aisladas), mecanismos para su coordinación y efectos en la competitividad en servicios. Se evidenció que los mecanismos de alineación de las interfaces, por lo general, dependen de la organización y sus interacciones con el mercado; que no existen estudios de la interfaz marketing-AOCS; y que las posibles sinergias de marketing con otras funciones pueden generar mayor competitividad en la empresa debido a la alineación eficiente de esta interfaz.

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Sardjono, Wahyu, et Winda Dian Nuriana. « Business Opportunities in Industrial Revolution 4.0 through 9 (nine) E-commerce Marketing Strategies ». Social Economics and Ecology International Journal (SEEIJ) 4, n^o 2 (19 mai 2021) : 53–60. http://dx.doi.org/10.21512/seeij.v4i2.7357.

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Technological developments in industry 4.0 which lead to digital technology create new ideas for companies to take strategic steps in business processes. One of them is utilizing electronic commerce. This study uses a qualitative analysis approach which uses secondary data. The methodology used is conceptual review by gathering data and information that are interrelated. The information collected is market opportunity, consumer behavior and electronic commerce technology as an innovation in marketing. This research is expected to create potential market opportunities. The marketing strategy used is the strategy of utilizing technology, market opportunities, marketing strategies, designing consumer knowledge, creating consumer interfaces, increasing customer information creating marketing programs, and evaluating marketing programs using technology and information and program evaluation.

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Sulikowski, Piotr, Tomasz Zdziebko, Kristof Coussement, Krzysztof Dyczkowski, Krzysztof Kluza et Karina Sachpazidu-Wójcicka. « Gaze and Event Tracking for Evaluation of Recommendation-Driven Purchase ». Sensors 21, n^o 4 (16 février 2021) : 1381. http://dx.doi.org/10.3390/s21041381.

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Recommendation systems play an important role in e-commerce turnover by presenting personalized recommendations. Due to the vast amount of marketing content online, users are less susceptible to these suggestions. In addition to the accuracy of a recommendation, its presentation, layout, and other visual aspects can improve its effectiveness. This study evaluates the visual aspects of recommender interfaces. Vertical and horizontal recommendation layouts are tested, along with different visual intensity levels of item presentation, and conclusions obtained with a number of popular machine learning methods are discussed. Results from the implicit feedback study of the effectiveness of recommending interfaces for four major e-commerce websites are presented. Two different methods of observing user behavior were used, i.e., eye-tracking and document object model (DOM) implicit event tracking in the browser, which allowed collecting a large amount of data related to user activity and physical parameters of recommending interfaces. Results have been analyzed in order to compare the reliability and applicability of both methods. Observations made with eye tracking and event tracking led to similar results regarding recommendation interface evaluation. In general, vertical interfaces showed higher effectiveness compared to horizontal ones, with the first and second positions working best, and the worse performance of horizontal interfaces probably being connected with banner blindness. Neural networks provided the best modeling results of the recommendation-driven purchase (RDP) phenomenon.

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Merminod, Nathalie, Hervé Fenneteau et Gilles Pache. « Logistics, Marketing and Purchasing : Which Interfaces to Improve the Value Creation Process ? » Journal of Research in Marketing 8, n^o 2 (15 décembre 2017) : 661. http://dx.doi.org/10.17722/jorm.v8i2.214.

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Shukla, Shekhar, B. K. Mohanty et Ashwani Kumar. « Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps ». Journal of Electronic Commerce in Organizations 18, n^o 1 (janvier 2020) : 59–88. http://dx.doi.org/10.4018/jeco.2020010104.

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The article presents a unique approach to explore and evaluate the critical factors of supply chain management-marketing (SCM-M) interfaces in e-commerce. This article systematically identifies the critical factors of SCM-M interface in e-commerce using DeLone and McLean (D&M) Model of IS Success. The critical factors identified are used to form the dynamic scenarios based on Fuzzy Cognitive Maps (FCM) for strategizing the e-commerce success. To understand and evaluate the proposed research methodology, some scenarios were developed based on the critical factors of SCM-M interface in e-commerce. The analysis of these scenarios aid in identifying the improvement areas as well as strategizing and improving those areas of SCM-M interface in e-commerce for enhanced customer satisfaction and leveraging organizational success.

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Ernatiningrum, Ernatiningrum, et Yusuf Sutanto. « IMPLEMENTASI PENDEKATAN CUSTOMER INTERFACE PADA MANAJEMEN PEMASARAN DI TOKO KOMPUTER ». Jurnal Bisnis Terapan 2, n^o 02 (30 décembre 2018) : 179–90. http://dx.doi.org/10.24123/jbt.v2i02.1619.

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Conventional management has several weaknesses that must be covered so that the company can be grow. Therefore, trading companies try to analyze the constraints in the company’s expansion, namely marketing management with a customer interface approach. The factor that makes a company in using marketing management is the development of technology in this case information technology. With the existence of information technology customers can easily find the desired product in a store or company, customers can also compare expected products with similar products, customers can also request transactions electronically and request delivery of goods to the destination address with certain conditions and amounts. In addition, customers can easily see information about the item without having to go to the store. These advantages make use of information technology for business management so that trading companies can survive and anticipate the threat of similar companies in eroding the turnover of their business. This research will examine how the marketing process has been carried out by computer stores that have run management traditionally and electronically, how to design and develop marketing management to compete with similar companies. The purpose of this study was to find out the results obtained from utilizing information technology in management traditionally and electronically through interviews and surveys and thinking about how to develop marketing management to become the market leader in Central Java Province. The benefits of this research are so that it can be a consideration in determining good online marketing, as well as improving the quality of services that are better in increasing sales and expanding the sales area. The method used is marketing management with customer interfaces.

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Barykin, Sergey Evgenievich, Elena Aleksandrovna Smirnova, Dan Chzhao, Irina Vasilievna Kapustina, Sergey Mikhailovich Sergeev, Yuri Yurievich Mikhalchevsky, Alexander Viktorovich Gubenko et al. « Digital Echelons and Interfaces within Value Chains : End-to-End Marketing and Logistics Integration ». Sustainability 13, n^o 24 (16 décembre 2021) : 13929. http://dx.doi.org/10.3390/su132413929.

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The goals of real business in the context of the digital transformation of international logistics networks and marketing channels have necessitated the application of a scientifically based theoretical approach to the development of a formalized description acceptable for predictive planning based on leading indicators. In the context of globalization and interstate and regional economic unions, this will lead to achieving the maximum end-to-end integration of digital platforms. Based on the analysis, the article presents the integration of digital logistics and marketing approaches with the mathematical models of the ecosystem organization of economic relations. The features of the organization of economic relations between contractors involved in the execution of virtual transactions and the material movement of resources were analyzed. The researchers considered prerequisites for the analytical description of interconnections between the participants of digital platforms in cross border e-commerce. The authors’ approach is based on the idea of both a sales funnel in marketing and a conversion funnel in digital transformation. Considering the integration of logistics and marketing, authors offer the definition of business echelons as stages of the consumer value creation. The theoretical contribution of this article consists in constructing a mathematical description of business echelons along the entire value chain. The developed analytical description of business echelons is acceptable both for embedding a digital management support system into various software products, and for conducting in-depth analysis and finding optimal solutions.

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Feng, Zhao, et Kai Xiao. « Data Management and Marketing Methods of Interactive Video Websites in the Era of Big Data ». Mathematical Problems in Engineering 2022 (29 juin 2022) : 1–10. http://dx.doi.org/10.1155/2022/7771070.

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With the continuous development of the Internet, the explosive growth of network information, and the continuous increase of the bandwidth available to individual users, network video content has gradually become the most abundant and largest information group on the Internet. In the process of Internet video management, it can be transformed into the relationship between the three entities. Video resource management system of the business, meanwhile, with the increasingly rich, two more associated business interfaces, the interface between the relationships becomes more complex, resulting in the coupling between the business modules. The traditional module interface interaction pattern is difficult to adapt to changing business needs. The system can meet the needs of users with better data exchange, so it can improve the scalability of the system to a certain extent. In addition, third-party regulatory authorities will require video service providers to check the copyright of videos uploaded by users and delete videos. In view of the problems described above, this paper focuses on how to use the internal information of video in the video community environment to effectively solve the problems mentioned above.

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Supriyatin, Wahyu, et Kausar Japa Wisesha. « Implementation of Digital Marketing as A Strategy to Improve Marketing and Sales ». Majalah Ilmiah Bijak 19, n^o 1 (10 avril 2022) : 117–26. http://dx.doi.org/10.31334/bijak.v19i1.1691.

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JerseyBolaku distro in Jatiasih, sells conventional and custom jersey. Marketing their products using conventional methods where customers come to see the product and make transactions. The owner wants product promotion, by word of mouth and through social media. The owner do manual bookkeeping by recording every incoming and outgoing product, so there is duplicate and inappropriate data. This makes owners changed the marketing strategy from conventional to digital. The purpose of this research is to distribution using digital marketing. The digital marketing strategy made by owners, used e-commerce website, where it can be accessed by customers anywhere using a smartphone. Customers need access the website if they want to view products and make transactions. Owners find it easy to view sales reports in each period. The method used in making the website is the SDLC method with a prototyping model. The steps taken in the prototyping model is to identifying needs and problems of user, hardware, software, determining the programming language, designing user interfaces for admins and users are using UML diagrams, the prototypes website need to be evaluated before launching and do evaluating and improving if any problems when tested and finally launched the system to be implemented. Website testing is done by using black box testing to test the functionality of the website. Website running successfully using Internet Explorer on PC and smartphone. Website successfully hosted, customers can view and order products more easier and faster. The owner can record sales transactions and record products in more detail.

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Tuglular, Tugkan, Fevzi Belli et Michael Linschulte. « Input Contract Testing of Graphical User Interfaces ». International Journal of Software Engineering and Knowledge Engineering 26, n^o 02 (mars 2016) : 183–215. http://dx.doi.org/10.1142/s0218194016500091.

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User inputs are critical for the security, safety, and reliability of software systems. This paper proposes a new concept called user input contracts, which is an integral part of a design-by-contract supplemented development process, and a model-based testing approach to detect violations of user input contracts. The approach generates test cases from an input contract integrated with graph-based model of user interface specification and applies them to the system under consideration. The paper presents a proof-of-concept tool that has been developed and used to validate the approach by experiments. The experiments are conducted on a web-based system for marketing tourist services to analyze input robustness of system under consideration with respect to user input contracts.

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Mastorakis, George, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis et Ioannis Kopanakis. « A Cloud Computing Model for Efficient Marketing Planning in Tourism ». International Journal of Online Marketing 4, n^o 3 (juillet 2014) : 14–30. http://dx.doi.org/10.4018/ijom.2014070102.

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This article proposes a novel model to optimize e-marketing planning in tourism sector, based on the convergence among interactive digital television, mobile networks and cloud computing systems. The proposed research approach is exploited, towards efficiently facilitating marketers to accomplish optimum e-marketing data analysis and design effective mobile marketing strategies, targeting potential users under a personalized advertising scheme. This model also enables marketers to predict future purchasing patterns and efficiently understand customers' behavior. Collected e-marketing data, revealing customers' preferences, is optimally displayed to marketers, using emerging user-friendly interfaces based on cutting edge web technologies, towards providing an actual mean to automatically customize services for individual market segments in tourism sector. The applicability and usefulness of the system were tested by interviewing a sample of hotel marketing managers, and the findings provide useful practical implications.

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Fremont, Vincent Hocine Jean, Jens Eklinder Frick, Lars-Johan Åge et Aihie Osarenkhoe. « Interaction through boundary objects : controversy and friction within digitalization ». Marketing Intelligence & ; Planning 37, n^o 1 (4 février 2019) : 111–24. http://dx.doi.org/10.1108/mip-04-2018-0135.

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Purpose The purpose of this paper is to analyze friction and controversies with interaction processes and their effects on forming new resource interfaces, through the lens of boundary objects. Design/methodology/approach The empirical setting consists of two organizations that are trying to enhance their competitive advantage through digitalization. During the process of data collection four different boundary objects were identified. The study illustrates how these boundary objects were characterized in terms of their modularity, standardization, abstractness and tangibility. This paper provides an analysis of how respondents perceived that the development of these boundary objects affected the creation of novel resource interfaces, and the resulting friction and controversy between new and old structures. Findings The study concludes that within a producer–user setting a focal boundary object will take on tangible and standardized properties, and the interaction process will expose friction in terms of both power struggles and resource incompatibilities. On the other hand, a boundary object’s modularity gives the actors central to the interaction room to maneuver and avoid resource incompatibilities and the development setting will hence be characterized by controversies. Originality/value The analysis indicates that the way individuals perceive boundary objects is central to interaction processes, answering calls for studies that investigate the role of objects within subject-to-object interaction.

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Vieira, Cristiana, et José Magano. « A Inteligência Artificial e o Impacto no Marketing e no Consumidor ». Percursos & ; Ideias 11 (12 mai 2021) : 8–22. http://dx.doi.org/10.56123/percursos.2021.n11.16.

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New technologies, such as virtual reality and augmented reality, are continually evolving, becoming promising marketing tools for creating new channels and offering new experiences to consumers. Human communication mediated by technology on smartphones is evolving towards interfaces that embody artificial intelligence, permitting the interpretation of people’s daily activities and their habits and behaviours. This paper reviews the concepts and the potential applications of artificial intelligence in marketing, particularly highlighting the role of new virtual assistants and their potential.

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Ho, Teck H., et Christopher S. Tang. « Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination ». Production and Operations Management 18, n^o 4 (juillet 2009) : 363–64. http://dx.doi.org/10.1111/j.1937-5956.2009.01037.x.

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Ho, Teck H., et Christopher S. Tang. « Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination ». Management Science 50, n^o 4 (avril 2004) : 429–30. http://dx.doi.org/10.1287/mnsc.1030.0171.

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Chandak, Shravan, Ruchi Sao et Pritam Bhadade. « Customer Perceived Value of Social Media Interface : An Exploration of Factors and Model Testing Using CFA ». ECS Transactions 107, n^o 1 (24 avril 2022) : 8953–60. http://dx.doi.org/10.1149/10701.8953ecst.

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Customer perceived value is one the most extensively studied concept in modern marketing literature. This study is an attempt to develop a conceptual model measuring customer perceived value of social media interfaces (Facebook pages, Twitter handles, etc.) of brands. Various variables that could impact customer perceived value are explored, factors are extracted using factor analysis, and the conceptual model is tested using confirmatory factor analysis. The study identifies five factors, namely trustworthiness of social media interface (online trust), company personnel handling social media interface, developing relationships, being heard or staying connected, and seeking the information as factors that contribute to perceived customer value while considering social media interface of brands. A detailed structured questionnaire was developed to measure the constructs later analyzed using CFA technique. The results of the study support the proposed theoretical model. In particular, the study identified dimensions of customer perceived value for the social media interface of the brands.

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Andryadi, Aan Ansen, et Neng Hasri Fatonah. « ANALISIS USER EXPERIENCE DAN USER INTERFACE (UI/UX) PADA WEBSITE MENGGUNAKAN METODEGOOGLE DESIGN SPRINT ». Jurnal Teknologi dan Bisnis 3, n^o 2 (20 décembre 2021) : 137–44. http://dx.doi.org/10.37087/jtb.v3i2.61.

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CV Tirta Kalimaya is a company engaged in Water Treatment which has products in two categories, namely Hexabion and Biotech. The marketing technique uses digital marketing, namely market places and websites. The current condition of the website has very few visitors, one of the factors is because the user interface and user experience are not quite right. It is important to pay attention to the user interface and user experience (UI/UX) so that the product can be used properly by users according to its functionality. This study aims to make the CV Tirta Kalimaya company website able to provide what users/website visitors need in terms of functional and visual design by analyzing and designing the user interface and user experience using the Google Design Sprint method, which consists of 5 stages namely, understand, diverge. , decide, prototype and validate. For the validate process using A/B Testing by displaying two variables to see which variable gets good performance. Based on the analysis, implementation and evaluation resulted in a final prototype that has been validated, in terms of appearance, duration of use to consideration of criticism and suggestions from users. And produce user interfaces with matching color schemes, consistent layouts and user experiences that match the respondent's mindset to get information or achieve goals

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Carvalho, Rosane Maria Rocha de. « Marketing em questão : narrativas e impactos sobre a imagem pública e a gestão de museus. » Museologia & ; Interdisciplinaridade 9, Especial (9 décembre 2020) : 188–202. http://dx.doi.org/10.26512/museologia.v9iespecial.31815.

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As estratégias de Marketing em museus são instrumentos de gestão em instituições museológicas. Seu estudo e utilização contribuem para a Museologia Teórica e Aplicada, nas interfaces entre Museologia e Comunicação e a necessidade de implementar reflexões sobre os valores mais relevantes para os museus na atualidade: conexão, presença e experiência. As estratégias e técnicas de Marketing são apresentadas, tais como precificação, promoção e comunicação, distribuição externa de programas, construção de uma imagem de marca, pesquisa de audiência, Marketing de serviços, desenvolvimento de novos produtos, autoavaliação, utilizando desde planejamento estratégico, orçamento até publicidade, relações com a mídia e captação de recursos, auxiliam os gestores de museus para atingir seus objetivos, alcançar maior qualidade, suporte mais amplo e construir museus sustentáveis. Palavras-chave: Museologia e Comunicação; Marketing em Museus; Desenvolvimento de Público; Mídias sociais; Museus sustentáveis.

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Harvey, Jean, et Robert R. Britney. « Productivity Interfaces : Introduction ». Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 8, n^o 1 (8 avril 2009) : 1. http://dx.doi.org/10.1111/j.1936-4490.1991.tb00656.x.

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Bloch, B. J. « Interdepartmental conflict : The neglected dimension of management ». South African Journal of Business Management 16, n^o 4 (31 décembre 1985) : 195–99. http://dx.doi.org/10.4102/sajbm.v16i4.1095.

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Both the theory and practice of management reflect an overemphasis on the relationships and conflicts within, rather than between such departments as personnel, finance, marketing, and production. The lateral dimension of management which refers to interdepartmental relationships, is not given adequate treatment. This article therefore deals with interdepartmental conflict - its causes and possible solutions. The article is divided into three sections. Firstly, the organizational and behavioural causes of interdepartmental conflict are examined. This refers to the inherent tendency towards conflict created by the balance between autonomy and interdependence of departments in large organizations. Secondly, conflict at departmental interfaces is discussed, i.e. the specific divergences in attitude, perceptions and activities between the most significant pairings of departments, e.g. the relationship between marketing and finance departments. Finally, techniques and imperatives for the minimization of interdepartmental conflict are outlined. Various socio-psychological techniques are described as well as the major elements of management practice needed to resolve conflict at departmental interfaces.

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Chesney, Thomas, Swee-Hoon Chuah, Angela R. Dobele et Robert Hoffmann. « Information richness and trust in v-commerce : implications for services marketing ». Journal of Services Marketing 31, n^o 3 (8 mai 2017) : 295–307. http://dx.doi.org/10.1108/jsm-02-2015-0099.

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Purpose The potential for e-commerce is limited by a trust deficit when traders do not interact in a physical, bricks-and-mortar context. The theory of information richness posits that equivocal interactions, such as ones requiring trust, can be facilitated through communication media that transmit multiple cues interactively. This study aims to examine the potential of information-rich virtual worlds to reduce this trust deficit compared with more traditional Web-based e-tailing environments. Design/methodology/approach Rather than focusing on stated intentions, the authors adopt an experimental approach to measure behaviour. Participants receive performance-related financial incentives to perform trust games in different information-rich treatments that represent three retail environments: a physical environment representing bricks-and-mortar trade, an electronic environment representing Web-based online retailing and a virtual environment representing virtual world retail. Findings The authors find that the two dimensions of trust significantly differ between the treatments. In particular, as hypothesised, both trustingness and trustworthiness are higher in the virtual than in the electronic environment. However, contrary to the hypotheses, physical trade is not associated with greater trust than virtual trade. Research limitations/implications The authors extend previous research by demonstrating how the information richness of the virtual world interface can promote e-commerce by deepening trust between trading partners. This research also complements existing work that approaches product and service interfaces through the lens of servicescapes. Practical implications The findings also contribute towards the development of services marketing practice and the design of e-commerce environments. Originality/value Much of the work in this space considers purchase intentions and attitudes around trust, whereas this study looks at actual trust behaviour in the virtual space.

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