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Littérature scientifique sur le sujet « Marketing interfaces »

Auteur : Grafiati

Publié le 9 mars 2023

Mis à jour le 10 mars 2023

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Articles de revues sur le sujet "Marketing interfaces"

Hills, Gerald E., et Raymond W. Laforge. « Research at the Marketing Interface to Advance Entrepreneurship Theory ». Entrepreneurship Theory and Practice 16, n^o 3 (avril 1992) : 33–60. http://dx.doi.org/10.1177/104225879201600303.

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The knowledge base for the emerging field of entrepreneurship should be interfunctional and interdisciplinary. Yet the functional discipline of marketing has contributed to the entrepreneurship field in only recent years. And entrepreneurship researchers and writers often address marketing superficially, without an awareness of sophisticated marketing concepts and methods. The objectives of this article are to identify key tangencies at the marketing/entrepreneurship interface, to provide relevant research sources, and to selectively convey illustrative marketing knowledge. Because length constraints prevent In-depth attention to any subject, breadth over depth is our objective. There are three major sections in this paper. First, the marketing/entrepreneurship interface is defined, with attention to various schools of marketing thought and their potential value to the entrepreneurship field. Secondly, unique tangencies with the buyer behavior literature are discussed and venture ideas and their evaluation (product research) are highlighted. Finally, the marketing strategy literature is reviewed as it potentially contributes to new venture development. In addition, other Important interfaces are briefly discussed.

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Hetényi, Gábor. « New research methods of Sales-Marketing Interfaces ». International Journal of Engineering and Management Sciences 5, n^o 3 (10 décembre 2020) : 160–83. http://dx.doi.org/10.21791/ijems.2020.3.17.

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The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pharmaceutical companies (NPMC). It also attempts to demonstrate how the Partial Least Square (PLS) path modeling technique can provide valuable information on the consequences of management activity, and how the methods provided by Voyant Tools provide further research through quantitative analysis of qualitative data on the marketing sales interface (SMI), they can open up opportunities. The PLS-PM modeling technique was used to explore the relationships between the selected factors and possible hidden variables. These results clearly demonstrate that there are factors that influence SM collaboration that operate differently in PMCs and NPMCs, and that nationality differences can have a significant impact on how employees evaluate factors that affect SM collaboration. Of the methods we selected by Voyant Tools, the t-SNE (t-Distributed Stochastic Neighbour Embedding) tool proved to be the most sophisticated analysis, allowing the deepest analyzes by exploring relationships between groups of terms.

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Lind, Frida, et Lisa Melander. « Organizing supplier interfaces in technological development ». Journal of Business & ; Industrial Marketing 34, n^o 5 (3 juin 2019) : 1131–42. http://dx.doi.org/10.1108/jbim-11-2018-0357.

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Purpose The purpose of this paper is to investigate supplier interfaces in technological development. Design/methodology/approach The theoretical framework is based on the industrial network approach and, in particular, the concept of supplier interfaces (standardized, specified, translational and interactive). The empirical study consists of a case study of a supplier relationship between an established truck manufacturer and one of its partners in technological development. This supplier relationship has its base in joint projects on developments in automation. Findings The empirical study provides evidence of three types of interfaces that are characteristic of technological development and discusses their development and how they are used in combination. The three types are follows: specified, translational and interactive. The conclusions show that developing an interface from specified to translational or interactive is challenging and technological development characterized by uncertainty may call for certain interfaces that are not of value in other settings, such as industrial production. Originality/value By applying the interface concepts to technological development in collaboration with suppliers and related identifying characteristic interfaces, this paper aims to extend the literature on how suppliers can be engaged in uncertain endeavours such as development projects.

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Merminod, Nathalie, et Gilles Paché. « Améliorer les interfaces entre achats, logistique et marketing : ». La Revue des Sciences de Gestion 278-279, n^o 2 (2016) : 99. http://dx.doi.org/10.3917/rsg.278.0099.

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Mukhopadhyay, Samar K., et Anil V. Gupta. « Interfaces for resolving marketing, manufacturing and design conflicts ». European Journal of Marketing 32, n^o 1/2 (février 1998) : 101–24. http://dx.doi.org/10.1108/03090569810197499.

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Bastholm, Steffen Muxoll, et Kristin B. Munksgaard. « Purchasing’s tasks at the interface between internal and external networks ». Journal of Business & ; Industrial Marketing 35, n^o 1 (6 janvier 2020) : 159–71. http://dx.doi.org/10.1108/jbim-12-2018-0393.

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Purpose The strategic importance of the purchasing function increases, as its task become more dynamic in various interfaces with different suppliers. Changes in these customer–supplier interfaces pose specific challenges. The purpose of this study is to investigate how the purchasing function handles the interplay of interface changes. Design/methodology/approach This study applies a qualitative single case study design. Data are collected through observations and interviews conducted before, during and after a concrete change of interface taking place between a buying firm and its suppliers and customers. Findings Three main findings are identified to redefine the tasks of the purchasing function. The first concerns the new ways of defining the purchasing tasks. The main issue is to balance tasks with the simultaneous changes influencing other interfaces and relationships. The second is the division and alignment of tasks in intra- and inter-organizational networks with regards to who decides and coordinates what. Third, the inter-connected performance relates to how other actors perform their tasks. For the purchasing function, managing supplier interfaces influences and is influenced by how the firm simultaneously manages its user interface. Practical implications For management, a new way to evaluate the performance of the purchasing function is needed by including relationship management and interactive capabilities. Originality/value This study contributes with new insights into how managing the dynamics of changing interfaces requires interactively defined purchasing tasks, division and alignment of tasks and inter-connected performance vis-à-vis others in the wider network setting.

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Yoo, Jaewon. « Customer power and frontline employee voice behavior ». European Journal of Marketing 51, n^o 1 (13 février 2017) : 238–56. http://dx.doi.org/10.1108/ejm-07-2015-0477.

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Purpose This paper aims to develop a research model that proposes a relationship among customer power, psychological empowerment and voice behavior of frontline employees (FLEs). The model also suggests that managerial openness, as a result of the manager–employee interface, contributes by mediating the effect of customer power on psychological empowerment. As a result of the job characteristic–employee interface, task interdependence is suggested as a moderator in the relationship between psychological empowerment and voice behavior. Design/methodology/approach To analyze the data, a confirmatory factor analysis and structural equation modeling procedure using LISREL 8.5 were used. Next, the conditional process modeling was fitted to test the moderated mediation hypotheses. In this stage, the mediating role of psychological empowerment and the moderating effect of task interdependence voice behavior were tested with bootstrapping methods. Findings The results showed a significant relationship between customer power and FLEs’ voice behavior, establishing psychological empowerment as an intervening mechanism. Thus, customer power can be a signal of appreciation for passive and job uncontrollability to service employees. The findings also suggested the mediating role of managerial openness, which delivered a negative effect of customer power on the FLEs’ psychological empowerment. Task interdependence enhanced the link between psychological empowerment and voice behavior. Research limitations/implications The specific service sector chosen for this study was retail banks. Furthermore, the study was undertaken among the FLEs of banks in South Korea. Having FLEs self-report on managerial openness raises a general concern that those employees with little experience may not have fully understood whether a manager’s current behaviors are open-minded and empowering. Lastly, the perceptions of customer power, psychological empowerment, managerial openness, task interdependence and voice behavior that all came from FLEs naturally raises concerns about the influence of method bias in these results. Practical implications The significant negative and indirect relationship observed between the perception of customer power and employees’ voice through managerial openness and employees’ psychological empowerment suggested that the double deviation effect of customer power on employees’ psychological empowerment through the interface between customer and employee (customer power) and manager and employee (managerial openness). This study provides insight into the management of service customer–employee and manager–employee interactions to encourage employee psychological empowerment. Originality/value The main emphasis of the model is on the so-called voice behaviors that FLEs exhibit as an overall consequence of various service employee interfaces. The management of FLEs has been extensively discussed in the services marketing literature. However, few research studies have attempted to link and combine the effect of various interfaces to which employees are exposed on employees’ voice behavior. In this study, three interfaces that the FLEs are always exposed to were examined simultaneously: that of the employee and the customer (perceived customer power), the interface of the employee and the manager (managerial openness) and that of the employee and his or her job characteristic (task interdependence).

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Wei, Ruiqi, Roisin Vize et Susi Geiger. « Boundary resource interactions in solution networks ». European Journal of Marketing 56, n^o 2 (17 janvier 2022) : 532–61. http://dx.doi.org/10.1108/ejm-07-2020-0522.

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Purpose This study aims to explore the interactions between two different and potentially complementary boundary resources in coordinating solution networks in a digital platform context: boundary spanners (those individuals who span interorganizational boundaries) and boundary interfaces (the devices that help coordinate interfirm relationships, e.g. electronic data interchanges, algorithms or chatbots). Design/methodology/approach The authors conducted a multiple case study of three firms using digital platforms to coordinate solution networks in the information communication technology and lighting facility industries. Data were collected from 30 semi-structured interviews, which are complemented by secondary data. Findings As task complexity increases, smarter digital interfaces are adopted. When the intelligence level of interfaces is low or moderate, they are only used as tools by boundary spanners or to support boundary spanners’ functions. When the intelligence level of interfaces is high or very high, boundary spanners design the interfaces and let them perform tasks autonomously. They are also sometimes employed to complement interfaces’ technological limitations and customers’ limited user ability. Research limitations/implications The industry contexts of the cases may influence the results. Qualitative case data has limited generalizability. Practical implications This study offers a practical tool for solution providers to effectively deploy boundary employees and digital technologies to offer diverse customized solutions simultaneously. Originality This study contributes to the solution business literature by putting forward a framework of boundary resource interactions in coordinating solution networks in a digital platform context. It contributes to the boundary spanning literature by revealing the shifting functions of boundary spanners and boundary interfaces.

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Saghafi, Massoud M., Ashok Gupta et Jagdish N. Sheth. « R&D/marketing interfaces in the telecommunications industry ». Industrial Marketing Management 19, n^o 1 (février 1990) : 87–94. http://dx.doi.org/10.1016/0019-8501(90)90033-r.

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Bookbinder, James H., et Fusun Ulengin. « Budget Allocation and Profit for Logistics and its Interfaces ». International Journal of Physical Distribution & ; Logistics Management 21, n^o 7 (1 juillet 1991) : 14–21. http://dx.doi.org/10.1108/eum0000000000394.

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Presents a multiple‐objective mathematical programming model to co‐ordinate logistics decisions with those on the interface between the production and marketing departments. The model can help decide on an overall budget to request from senior management for logistics and these interfaces, and in systematically allocating the funds between transport, inventory and production. In so doing, this multi‐period model specifies the timing and quantity of raw‐material purchases, and the location and timing of production activities and distribution flows. The budget for expenditures on logistics and its interface activities is taken as an objective to minimise, instead of as a given dollar level to be satisfied. A second objective is to maximise the profit of logistics and its related interfaces. Trade‐offs between these two conflicting aims yields the decision maker′s “best compromise” solution.

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Thèses sur le sujet "Marketing interfaces"

Galveias, Luís Lourenço Matoso. « Exploração da relevância de uma tipologia de serviços no relacionamento Fornecedor-Cliente : aplicação a uma agência de marketing ». Master's thesis, Instituto Superior de Economia e Gestão, 2009. http://hdl.handle.net/10400.5/1295.

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Mestrado em Marketing
Esta dissertação procura contribuir para uma melhor compreensão dos relacionamentos entre fornecedores e clientes de serviços (B2B). Isso é feito usando uma tipologia de serviços baseada no seu tipo de utilização pelos clientes e, para um dos tipos, investigando a presença ou ausência de diversidade nos interfaces relacionais. Para a inter-ligação entre estas duas abordagens complementares recorre-se ao estudo de um contexto empírico onde são analisadas as relações de uma agência de marketing com os seus clientes. As conclusões do estudo corroboram a utilidade da tipologia mas enfatizam igualmente a presença de diversidade nas formas de combinar as competências das partes.
The current thesis aims to contribute to a deeper understanding of supplier-client relationships in service B2B markets. To achieve this, an application-based classification is used and, for one of the types of services, is studied the potential diversity of interaction interfaces. To connect these two complementary approaches, a field study is conducted within the working environment of a marketing agency and its clients. The conclusions of this document confirm the advantages of the application-based classification but also show the presence of diversity in the different ways of combining each party's competencies.

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Gordon, Lucas. « Nos domínios da imagem : um estudo de caso do uso do pinterest para referenciar projetos de interfaces ». Universidade do Estado de Santa Catarina, 2014. http://tede.udesc.br/handle/handle/2027.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
The present study begins in the projecting issue, addressing concepts of knowledge building, specifically about projects related to communication interfaces. The starting point and motivation of the study lies in the perception of a frequent gap between audience, interface building theory and design practice. It is suggested that modern projective practices must break with the static paradigms from the past, joining new forms and practices, suggesting content curation in the world wide web. Raising points of convergence between: web content curating, interface design and "design design" (the metaproject) in creating up to date projecting practices, the work raises a discussion proposing the application of the possibilities that the so-called "new economy" brings to the intense routine of referencing that nowadays constitutes the designer praxis. Thus, the theoretical framework focuses on cognitive ergonomics in design practice, the meta-project, the communication design, semiotics, curating content and finally branding.
A presente dissertação se inicia na questão da problemática projetual, abordando conceitos sobre a construção do conhecimento, especificamente, dos projetos de interfaces comunicacionais. O ponto de partida e motivação do trabalho é a percepção de que ainda é frequente o distanciamento entre público-alvo, teoria da construção de interfaces e a prática projetual. Sugere-se que as práticas projetuais modernas devem romper com os paradigmas estáticos do passado, aderindo novas formas e práticas, como, por exemplo, a curadoria de conteúdo na rede mundial de computadores. Levantando pontos da convergência entre: curadoria de conteúdo web, design de interfaces e design do design (o metapojeto) na criação de práticas projetuais atualizadas, o trabalho suscita uma discussão propondo a aplicação das possibilidades que a chamada nova economia traz ao cotidiano de intenso referenciamento, que hoje, constitui o projetar do designer. Deste modo, o referencial teórico concentra-se na ergonomia cognitiva, na prática projetual, no metaprojeto, no design da comunicação, na semiótica, na curadoria e por último em branding.

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Natter, Martin, Andreas Mild, Markus Feurstein, Georg Dorffner et Alfred Taudes. « The effect of incentive schemes and organizational arrangements on new product development process ». SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 2001. http://epub.wu.ac.at/160/1/document.pdf.

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This paper proposes a new model for studying the new product development process in an artificial environment. We show how connectionist models can be used to simulate the adaptive nature of agents' learning exhibiting similar behavior as practically experienced learning curves. We study the impact of incentive schemes (local, hybrid and global) on the new product development process for different types of organizations. Sequential organizational structures are compared to two different types of team-based organizations, incorporating methods of Quality Function Deployment such as the House of Quality. A key finding of this analysis is that the firms' organizational structure and agents' incentive system significantly interact. We show that the House of Quality is less affected by the incentive scheme than firms using a Trial & Error approach. This becomes an important factor for new product success when the agents' performance measures are conflicting. (author's abstract)
Series: Report Series SFB "Adaptive Information Systems and Modelling in Economics and Management Science"

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LORENZI, VALERIA. « Business development in Global Markets. The case of biotechnology ». Doctoral thesis, Università degli Studi di Milano-Bicocca, 2014. http://hdl.handle.net/10281/50557.

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High levels of scientific and technological complexity along with extremely uncertain and long R&D processes make firms growth in the biotechnology industry a particularly tough goal to pursue. In such a context, globalization requires companies to operate according to a competitive market-oriented management (market-driven management), which leads to the development of an “outside-in” thinking process. It follows that organizations able to timely monitor information derived from the outside, have a greater aptness to perform more effectively than competitors in the identification and management of new business opportunities. To such a purpose, firms in the biotechnology industry perform particular “Business Development” activities, that have, up to now, little presence in the academic literature. The aim of this thesis is to further explore Business Development, in order to provide a solid definition of the phenomenon, uncover its underlying theoretical dimensions and identify the microfoundations of a Business Development Capability. Building on the few previous contribution to the topic, integrated with recent evolutions on marketing and entrepreneurship literature, I sustain that Business Development is a phenomenon which resides at the interface of the two discipline. Using the empirical support of ten case study companies operating in the biotechnology industry, the thesis identifies seven theoretical dimensions that drive Business Development activities. In addition, starting from an in-depth analysis of difference theories on capability development, I adopt a dynamic capabilities perspective and develop a theoretical framework that shows how a number of managerial and organizational factors may affect a superior performance in Business Development.

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Contreras, Aguilar David. « Integración de técnicas de personalización basadas en el comportamiento colaborativo del ser humano con interfaces de usuario inteligentes ». Doctoral thesis, Universitat de Barcelona, 2017. http://hdl.handle.net/10803/458115.

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Esta tesis está enfocada en la problemática asociada a la personalización de información para usuarios que interactúan con grandes volúmenes de información. En concreto, la tesis se centra en el estudio de los sistemas de recomendación conversacionales basados en críticas como herramientas para ayudar a los usuarios en la búsqueda de productos o servicios. Los sistemas de recomendación basados en críticas permiten recoger información asociada a las preferencias del usuario a través de un proceso conversacional, en el cual el usuario puede realizar una retroalimentación a las recomendaciones recibidas. La retroalimentación recibida desde el usuario, permite al recomendador adquirir conocimiento acerca de las preferencias que tiene el usuario respecto del producto que desea y generar un perﬁl asociado al usuario. Este tipo de técnica de recomendación en forma de diálogo cíclico, que caracteriza a los sistemas de recomendación basados en críticas, ha demostrado resultados satisfactorios en estudios previos orientados principalmente al dominio de comercio electrónico. Sin embargo, cuando un usuario en el mundo real se encuentra en una tienda física, tiene la posibilidad de interactuar y comunicarse con otros compradores. Aún más, hoy en día existen entornos virtuales colaborativos, la mayoría en tres dimensiones, donde los usuarios se pueden comunicar con otras personas y sentirse inmersos en un mundo virtual. Considerando todo lo anterior, esta tesis se focaliza en aprovechar el comportamiento colaborativo de las personas para mejorar las recomendaciones de productos o servicios. En concreto, el objetivo de la tesis es deﬁnir e integrar nuevas técnicas de personalización con interfaces de usuario inteligentes, basadas en el comportamiento colaborativo del ser humano y en la información recogida de las interacciones de las personas tanto con la interfaz como con otros usuarios. La tesis se divide en dos partes. En la primera parte, describo las nuevas técnicas de recomendación que incorporan información colaborativa. En la segunda parte, presento nuevas interfaces de usuario inteligentes implementadas en diferentes entornos de visualización y que integran las técnicas de recomendación propuestas en esta tesis. Las nuevas técnicas de recomendación que propongo integran, por un lado, opiniones de los usuarios acerca de los productos, por otro lado, integran recomendaciones históricas de otros usuarios que han utilizado el sistema de recomendación previamente y ﬁnalmente integran avances de estudios previos que han demostrado mejorar los procesos de recomendación. Adicionalmente, propongo otras técnicas basadas en información colaborativa instantánea que se puede obtener de parte del sistema de recomendación, como también de otros usuarios que están utilizando el sistema en el mismo momento. Las interfaces de usuario inteligentes que propongo se basan en entornos de visualización en 2D y 3D. En primer lugar, propongo un framework ba sado en un entorno web en dos dimensiones que permite integrar técnicas basadas en información proveniente de opiniones y recomendaciones histó ricas de otros usuarios. En segundo lugar, propongo un framework basado en un entorno virtual colaborativo en tres dimensiones que permite integrar técnicas basadas en información colaborativa que se genera por la interacción de los usuarios dentro del entorno virtual. Es necesario destacar, que ambos frameworks son modulares y escalables, permitiendo integrar diferentes algoritmos de recomendación basados en críticas. Para validar las técnicas de recomendación y las interfaces de usuario propuestas en esta tesis, deﬁno dos metodologías de evaluación. En concreto, para la evaluación de las técnicas de recomendación utilizo un simulador que por medio de un “usuario artiﬁcial” permite evaluar el funcionamiento de las técnicas de recomendación simulando varias pruebas con usuarios reales de forma automática. Adicionalmente, para los frameworks que imple mentan las interfaces de usuario inteligentes, he realizado evaluaciones con usuarios reales. El análisis de los resultados obtenidos mediante las evaluaciones con el simulador y con los usuarios reales, revela que tanto las nuevas técnicas propuestas, como las interfaces de usuario inteligentes obtienen resultados muy satisfactorios, los cuales superan signiﬁcativamente a los resultados obtenidos con técnicas de recomendación de estudios previos. Es necesario destacar, que todos los resultados han sido corroborados por métodos estadísticos. De acuerdo a los resultados obtenidos, puedo concluir que la incorporación de información colaborativa en nuevas técnicas de recomendación favorece la eﬁciencia y eﬁcacia de los sistemas de recomendación basados en críticas. Además, las nuevas y novedosas interfaces de usuario inteligentes propuestas en esta tesis, representan un avance en el desarrollo de interfaces de usuario para sistemas de recomendación basados en críticas. Estas interfaces aparte de favorecer la integración de técnicas de recomendación colaborativa, mejoran la experiencia de los usuarios durante las sesiones de recomendación, lo cual es corroborado por los usuarios que participaron en los experimentos.
This thesis is focused on the problems associated with personalization of information for users who interact with large volumes of information. In particular, the thesis focuses on the study of critiquebased recommenders as tools for helping users in the search of products or services. The critique based recommenders allow to collect information about user’s preferences through a conversational process where the user makes critiques over the recommended product. This feedback allows the recommender to acquire knowledge about the user’s preferences about the desired product and crea tes a user proﬁle. This type of recommendation technique based on a cyclical dialogue, which characterizes critical recommendation systems, has shown satisfactory results in previous studies oriented mainly to the domain of electronic commerce. However, when a real-world user is in a physical store, he has the ability to interact and communicate with other buyers. Moreover, nowadays there are collaborative virtual environments, most in 3D, where users can communicate with other people and feel immersed in a virtual world. Considering all mentioned above, this thesis focuses on harnessing the collaborative behavior of people to improve recommendations for products or services. Speciﬁcally, the objective of the thesis is to deﬁne and to integrate new techniques of personalization with intelligent user interfaces, based on the collaborative behavior of the human being and on the information gathered from the interactions of people with the interface and with other users. The thesis is divided into two parts. In the ﬁrst part, I describe the new techniques of recommendation that incorporate collaborative information. In the second part, I present new intelligent user interfaces implemented in different visualization environments and that integrate the recommendation techniques proposed in this thesis. My proposals of the new recommendation techniques integrate, on the one hand, user opinions about the products, on the other hand, integrate his torical recommendations of other users that have used the recommendation system previously and ﬁnally integrate advances of previous studies that have shown improvements in the recommendation process. Additionally, I propose other techniques based on instant and online collaborative information that can be obtained from the recommendation system, as well as from other users that are using the system at the same time. The intelligent user interfaces that I propose are based on 2D and 3D visualization environments. First, I propose a framework based on a 2D web environment that allows the integration of techniques based on information from historical opinions and recommendations of other users. Second, I propose a framework based on a 3D collaborative virtual environment that allows the integration of techniques based on collaborative information generated by the interaction of users within the virtual environment. It is worth nothing, that both frameworks are modular and scalable, allowing to integrate different critique-based recommendation algorithms. I deﬁne two evaluation methodologies to validate the recommendation techniques and user interfaces proposed in this thesis. Speciﬁcally, for the evaluation of the recommendation techniques, I run a simulator that uses an “artiﬁcial user” that allows the evaluation of the recommendation efﬁciency in the proposed techniques by simulating various tests with real users automatically. In addition, I have conducted evaluations with real users for evaluating the frameworks that implement the intelligent user interfaces. The analysis of the results obtained through the simulator and real user evaluations, shows that both the proposed new techniques and the intelligent user interfaces obtain very satisfactory results, which signiﬁcantly outper form the results obtained with recommendation techniques from previous studies. It is worth nothing that all the results have been corroborated by statistical methods. According to the results, I can conclude that the integration of the colla borative information in new recommendation techniques improves the efﬁciency and efﬁcacy of critique-based recommenders. In addition, the new and novel intelligent user interfaces proposed in this thesis represent an ad vance in the development of user interfaces for critiquebased recommenders. These interfaces, besides facilitate the integration of collaborative recommen dation techniques, improve the users’ experience during the recommenda tion sessions, which is corroborated by the users who participated in the experiments.

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Feijó, Valéria Casaroto. « Diretrizes para a construção de um aplicativo para smartphones com foco na geração de experiências em branding territorial ». reponame:Repositório Institucional da UFSC, 2014. https://repositorio.ufsc.br/xmlui/handle/123456789/128930.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2014.
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As marcas são elementos essenciais na sociedade e no cotidiano das pessoas. Uma marca pode ser sentida e vivenciada pelas pessoas, pois mais do que um sinal ou símbolo relacionado a um produto ou serviço é um conjunto de associações, lembranças que impactam os consumidores de maneira notável. Branding caracteriza-se como o conjunto de ações "autênticas" que, tomadas com conhecimento, competência e construídas de dentro para fora das corporações, levam as marcas além da sua natureza econômica, tornando-as parte da cultura e influenciando a vida das pessoas. Da mesma maneira que os produtos e serviços, os territórios e lugares competem entre si por investimentos, empresas, turistas, moradores. Quando se trata de atrair visitantes, empresas e investimentos, as pessoas que elegem um lugar para onde se deslocar estão inevitavelmente comprando a experiência daquela determinada marca. Na perspectiva da presente pesquisa, a gestão de marca é abordada a partir do conceito de branding territorial, que tem como principal característica o desenvolvimento de identidades representativas que estimulem as pessoas a se relacionarem com elas, a partir de estratégias e técnicas que buscam capacitar um lugar a desenvolver suas potencialidades. Assim, para desenvolver uma gestão de marca territorial que efetivamente conecte-se aos consumidores é preciso que a marca carregue consigo as características dos usuários que fazem parte dela e a ajudam a compor suas características mais vivas de autenticidade, ou seja, o "DNA" da marca. É nesse panorama que surgem os apps ou aplicativos móveis, cujo número de downloads cresce a cada dia nas App Stores. Os aplicativos móveis tornam-se ferramentas relevantes capazes de colaborar com as experiências de marca, no sentido que potencializam a interação consumidor-marca à medida que promovem o envolvimento deles com o conteúdo fornecido. Trata-se do estudo da construção de experiência de marca territorial em aplicativos para smartphones e tem como objetivo principal formular as diretrizes que contribuem para a construção de uma experiência de marca em dispositivos mobile. A pesquisa possui caráter sistêmico, primeiramente tratando-se de uma pesquisa exploratória, seguida de uma pesquisa bibliográfica, a fim de buscar as principais conceitos relacionados ao tema, como branding e branding territorial, a cultura do ciberespaço como "espaço territorial", experiência, design de experiência, aplicativos móveis, design de interface para apps. A partir do referencial pesquisado, foram analisados seis aplicativos de branding territorial das cidades de Londres, Barcelona, Amsterdam, Rio de Janeiro, Brasília e Balneário Camboriú. Com os resultados obtidos, e a partir da comparação com a revisão bibliográfica, foi possível propor uma classificação das experiências, identificar os principais aspectos e elementos de design que contribuem para a construção das experiências de marca e sugerir diretrizes para o desenvolvimento de aplicativos móveis com foco em branding, mais especificamente em branding territorial.

Abstract : Brands are essential elements in society and people's life. A brand can be felt and lived by people and, more than a sign or symbol re-lated to a product or service, it is a set of associations, regards which impact consumers in a remarkable way. Branding is defined as a set of authentic actions which, taken with knowledge, competence and from inside to outside of organizations, makes brands more than its financial nature, becoming part of culture and influencing people's behaviors. As well as products and services, territories and places compete for investments, companies, tourists, dwellers. When it is about attracting visitors, companies and investments, people who choose a place to go are inevitable buying a brand experience. On this research, brand management is approached through the terri-torial branding concept, which has as main feature the development of representative identities to stimulate people getting a relation-ship with it through strategies and techniques to enable a place to develop its potential. Thus, to develop an effective territorial brand management, which is connected with consumers, it requires a brand that carries the characteristics of its users, composing the brand DNA. On this scenario, mobile applications arise with a grow-ing number of downloads in App Stores. Mobile applications became relevant tools capable to collaborate with brand experiences, ex-ploring the interaction between consumers and brands as promot-ers of content and engagement. This study addresses the development of a territorial brand experience through smartphone apps and its main goal is to identify guidelines for the development of a brand experience in a mobile device. First of all, the research has a systemic and exploratory approach followed by a literature review to find the more important concepts related to the subject, such as branding; territorial branding; cyberspace culture as terri-torial space; experience; experience design; mobile apps and design of apps interfaces. Based on the literature approached, six territorial branding apps were analyzed: London, Barcelona, Amsterdam, Rio de Janeiro, Brasília and Balneário Camboriú. From the found results and through a comparison with the literature review, it was possi-ble to propose an experience classification; to identify the main fea-tures and elements of design which contribute in the development of a brand experience; and to suggest guidelines for the develop-ment of mobile applications focused on branding, more specifically territorial branding.

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Schramm, Stephan. « Managing flexibility at the marketing-operations interface ». Thesis, University of Cambridge, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.607733.

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Şeref, Michelle M. H. « Operations management and marketing interface making supply chain decisions under various marketing strategies / ». [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024879.

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Yang, Shilei. « Supply chain sales promotion : the operations and marketing interface ». Online access for everyone, 2007. http://www.dissertations.wsu.edu/Dissertations/Summer2007/s_yang_062707.pdf.

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Spring, Martin. « Manufacturing strategy, product customisation and the marketing/manufacturing interface ». Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/3183.

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The manufacturing strategy literature is reviewed and it is found to centre on content and process models. However, a number of other issues are present in the literature whose relationship to the central process and content models is less clear. These include the trade-off, focus, flexibility, and generic manufacturing strategies. It is noted that the manufacturing strategy literature does not fully address product customisation. The literature relating to the interface between marketing and manufacturing is found to concentrate either on the identification of conflict areas, or on strategic reconciliation between the functions. Writers in this field do give greater emphasis to product customisation. A case-study method is adopted for the research and the design involves four firms in varying industries. The firms manufacture fork-lift trucks, microswitches, telephone switching systems and diaries, respectively. The case-studies comprise quantitative and qualitative data, and each case chapter includes case-specific analysis. The analysis of all the cases finds that customisation has a very important effect on manufacturing performance. The firms have inconsistencies within their manufacturing strategies, but these are found to rest not only on the firms' manufacturing products with different volume requirements in the same plant, but also on the fact of some of the products being custom-designed. The interface between marketing and manufacturing is found to be more complex and variable than the literature would suggest. The role that customised products play in relationships with customers also varies, although this is inconsistently recognised by the firms.Based on the case-data, a model of product customisation is proposed. This incorporates customisation, flexibility, product architecture, the manufacturing strategy trade-off and the competitive criteria.

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Livres sur le sujet "Marketing interfaces"

Ian, Wilson, dir. Marketing interfaces : Exploring the marketing and business relationship. London : Pitman, 1994.

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Global sourcing strategy : R&D, manufacturing, and marketing interfaces. New York : Quorum Books, 1992.

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Inc, NetLibrary, dir. The eternal e-customer : How emotionally intelligent interfaces can create long-lasting customer relationships. New York : McGraw-Hill, 2000.

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Marketing, Chartered Institute of, dir. Marketing customer interface. Cookham : CIM Publishing, 2002.

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W, Tolle Jon, Institute of Management Sciences et Operations Research Society of America., dir. The OR/MS index, 1982-1987. Providence, RI : Institute of Management Sciences, 1988.

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M, Zinkhan George, et Zinkhan F. Christian, dir. Marketing and finance interface. Patrington : Barmarick, 1997.

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Phipps, Rosemary. The marketing customer interface. 2^e éd. Oxford : Butterworth-Heinemann, 2000.

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Marketing, Chartered Institute of, dir. The marketing customer interface. London : BPP Publishing Ltd, 1999.

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1947-, Halliday Michael, dir. Marketing & finance : Working the interface. St Leonards, N.S.W : Allen & Unwin, 1997.

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Gardner, David M. Exploring the marketing/entrepreneurship interface. [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1990.

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Chapitres de livres sur le sujet "Marketing interfaces"

Diers, Timo. « Die Ära der Conversational Interfaces ». Dans Akzeptanz von Chatbots im Consumer-Marketing, 1–6. Wiesbaden : Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29317-8_1.

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Kiang, Melody, Robert T. Chi et Kar Yan Tam. « Finding the Right Products and Devising Marketing Strategies for E-Tailing ». Dans Operations Research/Computer Science Interfaces Series, 309–18. Boston, MA : Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-0893-9_16.

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Clinton, Steven R., et Edward A. Morash. « Relationship Marketing : International Comparisons of Channel and Logistical Integration Interfaces ». Dans Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference, 99–100. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13144-3_25.

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Perner, Petra, et G. Fiss. « Intelligent E-marketing with Web Mining, Personalization, and User-Adpated Interfaces ». Dans Advances in Data Mining, 37–52. Berlin, Heidelberg : Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/3-540-46131-0_3.

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Eddy, Tom. « The Production/Marketing Interface ». Dans Successful Wine Marketing, 57–68. Boston, MA : Springer US, 2001. http://dx.doi.org/10.1007/978-0-387-29965-5_6.

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Chayet, Sergio, Wallace J. Hopp et Xiaowei Xu. « The Marketing-Operations Interface ». Dans International Series in Operations Research & ; Management Science, 295–334. Boston, MA : Springer US, 2004. http://dx.doi.org/10.1007/978-1-4020-7953-5_8.

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Batude-Thibierge, Murielle. « Technological Marketing for Early Nanotechnologies ». Dans The Nano-Micro Interface, 11–33. Weinheim, FRG : Wiley-VCH Verlag GmbH & Co. KGaA, 2005. http://dx.doi.org/10.1002/3527604111.ch2.

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Morris, Michael M., et Don R. Rahtz. « Intergrating the Concept of Marketing : The Environment-Organization Marketing Interface ». Dans Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference, 598. Cham : Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_170.

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Schmidt, Ruth A., et Helen Wright. « Introduction to the Finance and Marketing Interface ». Dans Financial Aspects of Marketing, 1–3. London : Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_1.

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Walters, David, et Michael Halliday. « Current Perspectives of the Marketing/Finance Interface ». Dans Marketing and Financial Management, 3–23. London : Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-20931-2_1.

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Actes de conférences sur le sujet "Marketing interfaces"

Belch, M. « The new media landscape : how technology is changing marketing communications ». Dans 28th International Conference on Information Technology Interfaces, 2006. IEEE, 2006. http://dx.doi.org/10.1109/iti.2006.1708439.

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« Koba4MS : Knowledge-based Recommenders for Marketing and Sales ». Dans The First International Workshop on Web Personalization, Recommender Systems and Intelligent User Interfaces. SciTePress - Science and and Technology Publications, 2005. http://dx.doi.org/10.5220/0001422601640174.

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Elordi, Unai, Alvaro Segura, Jon Goenetxea, Aitor Moreno et Jon Arambarri. « Virtual Reality Interfaces Applied to Web-Based 3D E-Commerce ». Dans ASME 2012 11th Biennial Conference on Engineering Systems Design and Analysis. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/esda2012-82592.

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E-commerce is well established on today’s Internet and has created its own set of techniques for performing and optimizing sales. Traditional shops on the other hand provide a physical space in which decoration and space are relevant. In this paper we present innovative interfaces that join the concepts of real shops and on-line e-commerce in a Web-based virtual reality platform. The idea involves making the e-shopping experience more intuitive, closer to the experience of visiting a real shop, and providing on-line 3D interfaces for the entire process from shop design and product placement to customer experience analysis. We researched traditional marketing and sales techniques and the way they can be transferred to 3D virtual reality environments. Web 3D technologies allow us to implement interactive virtual worlds on the Web, accessible for everyone over different platforms and without special applications or plug-ins.

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Morrow, W. Ross, Minhua Long et Erin F. MacDonald. « Consider-Then-Choose Models in Decision-Based Design Optimization ». Dans ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71176.

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This article describes an advance in design optimization that includes consumer purchasing decisions. Decision-Based Design optimization commonly relies on Discrete Choice Analysis (DCA) to forecast sales and revenues for different product variants. Conventional DCA, which represents consumer choice as a compensatory process through maximization of a smooth utility function, has proven to be reasonably accurate at predicting choice and interfaces easily with engineering models. However the marketing literature has documented significant improvement in modeling choice with the use of models that incorporate non-compensatory (descriptive) and compensatory (predictive) components. The non-compensatory component can, for example, model a “consider-then-choose” process in which potential customers first narrow their decisions to a small set of products using heuristic screening rules and then employ a compensatory evaluation to select from this set. This article demonstrates that ignoring consider-then-choose behavior can lead to sub-optimal designs, and that optimality cannot be “recovered” by changing marketing variables alone. A new computational approach is proposed for solving optimal design problems with consider-then-choose models whose screening rules are based on conjunctive (logical “and”) rules. Computational results are provided using three state-of-the-art commercial solvers (matlab, KNITRO, and SNOPT).

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Jeon, Yongwoog Andy. « Reading Social Media Marketing Messages as Simulated Self Within a Metaverse : An Analysis of Gaze and Social Media Engagement Behaviors within a Metaverse Platform ». Dans 2022 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW). IEEE, 2022. http://dx.doi.org/10.1109/vrw55335.2022.00068.

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Eickel Barel, Bianca Ariela, et Richard Perassi. « ESTRATÉGIAS COMPLEMENTARES DE MEDIAÇÃO DE MARCA TECNOLÓGICA NA REDE SOCIAL ONLINE ». Dans Congresso Internacional de Conhecimento e Inovação (ciKi). Congresso Internacional de Conhecimento e Inovação (ciKi), 2023. http://dx.doi.org/10.48090/ciki.v1i1.1294.

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Neste artigo são destacadas as estratégias de mediação com narrativas complementares adotadas por emissores da marca Intelbras, ao comunicarem-se com o público em geral e com as pessoas parceiras do negócio. O objeto estudado é composto por duas interfaces gráficas de páginas digitais da marca, na rede social online que é sustentada pela plataforma Instagram. O estudo realizado é categorizado como descritivo-comparativo e baseado em uma pesquisa desenvolvida em etapas: exploratória, bibliográfica e documental. Sob a perspectiva da área de Marketing, considera-se que as narrativas são estrategicamente complementares. Uma “puxa” (pull) as pessoas em geral para buscarem produtos e serviços da marca nas empresas distribuidoras e varejistas. A outra “empurra” (push) as pessoas parceiras (distribuidoras e varejistas) a oferecerem os produtos e serviços da marca ao público em geral.

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Petrocchi, Filippo, Gian Andrea Giacobone et Giuseppe Mincolelli. « In-vehicles interfaces development and elderly habits : a possible encounter ». Dans 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001872.

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Nowadays the world is getting older and more populated. This is mainly due to several factors: the aging of the baby boomer generation; the extended longevity, the decreased birth rate as well as a period of relative peace all over the world. (Fatima, K., & Moridpour, S. (2019).Nevertheless, while the extended life expectancy can be considered an achievement for the human race, on the other hand, it also involves several challenges, for instance, maintaining economic productivity, health care programs, and public pension benefits. Furthermore, an ageing society means a population that requires higher costs in public health care and other services (News, K., & Lives, H. 2018).Aging society is a factor which involves all the field of the world and mobility is for sure not an exception. Especially for elderly people, Mobility is fundamental to active aging and is intimately linked to health status and quality of life. (Webber, S. C., Porter, M. M., & Menec, V. H. 2010) (Fatima, K., & Moridpour, S. (2019), (Johnson,et al. 2017).While the world is aging, the field of automotive is undergoing profound transformation. Despite the fact that the current situation can be described as a VUCA situation which stands for volatility, uncertainty, complexity and ambiguity, all automotive experts agree on a completely renewed automotive future 2030 characterized by: the spread of electric and connected vehicles, the use of partially or fully automated vehicles; a loss of centrality of vehicle ownership in favor of a mobility service. All changes can be summarized under the acronym MADE which indicates: New Models of Mobility, Autonomous Driving, Digitization, Electrification. Especially considering the forecasts for future growth volumes and the intensity of technological discontinuity, electronics is certainly the sector that will grow the most: especially in the areas of Infotainment and ADAS (Advanced Driver Assistance System).Roland Berger(2020)While the introduction of new technologies can be a good marketing and profit-enhancing tool for a company, it must be considered that such changes are more influenced by financial reasons than by user desirability issues. For this reason, in a world where innovation is very fast, introducing new features could be very interesting for a young population but a hindrance for older people. In fact, according to several studies people with or above 65 years old are more averse to using new tools and interfaces since the use of these would involve, at least in a first phase, errors and embarrassing situations that are hardly tolerated (Arch et al 2008; Hill et al 2015; Raimundo and Da Silvana Santana 2014; Zajicek 2001). This is also confirmed by the fact that older people prefer familiar and known steps differently from young people who usually like to explore new solutions (Pernice et al 2013)For this reason, this contribution analyzes the current in-vehicles HMI trends to provide possible improvement points to improve elderly travelling experience and verify possible encounters between the fast development of the automotive industry and the mobility of elderly people.

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Suciu, George, Adrian Pasat, Cristian Balanean et Cristiana Istrate. « SMART SHOPPING PLATFORM BASED ON DIGITAL MAP GENERATION AND INDOOR LOCALIZATION SERVICES ». Dans eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-117.

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The retail industry has come to a consensus on the use of new ICT technologies, such as Cloud Computing, Big Data, IoT and Artificial Intelligence (AI), to create innovative operational models. Customer targeting has been one of the main marketing dilemmas in the past years, and one of the solutions seems to rely on recent IoT advancement. This paper presents a smart shopping solution architecture that covers image processing techniques used for digital maps generation, smartphone indoor localization using BLE beacons, and indoor routing techniques for finding stores in a shopping center. We discuss the advantages and disadvantages of using BLE technology for indoor localization and the results after experimenting with several BLE devices and mobile application SDKs. Our objective was to advance an innovative solution based on computer vision techniques meant to ease the process of creating indoor maps by hand. Also, we focused on the development of best practices guide for using mobile applications in the retail industry and education of buyers, including an interactive questionnaire for getting feedback regarding improvement of Android application design. Furthermore, the solution can be used to orient and educate customers during their shopping activities for using smart mobile applications. Thus, our smart shopping platform is based on an enriched mobile application (MARA - Mobile Augmented Reality Applications) that offers a range of services and functions based on augmented reality through the implementation of communication interfaces with various IoT devices - beacons or smart parking sensors. WSNs plays a central role in the IoT environment, especially to the advancement of energy-efficient and low latency communications. Our smart shopping solution advances the integration of intelligent parking sensors based on LoRa communication. We will describe the integration of these sensors with TTN (The Things Network) global network and the methodology for LoRa data packages decoding and further integration with a WEB application.

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Kolouchová, Daniela. « THE ROLE OF TRADE MARKETING FUNCTION IN MARKETING-SALES INTERFACE ». Dans 15th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2019. http://dx.doi.org/10.7441/dokbat.2019.054.

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Simanjuntak, Evi Rinawati, Firmanzah, T. Ezni Balqiah et Teddy Pawitra. « CRM CAPABILITIES AND MARKETING EFFECTIVENESS : THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION ». Dans Bridging Asia and the World : Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.08.05.

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