Littérature scientifique sur le sujet « Marketing dei servizi »
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Articles de revues sur le sujet "Marketing dei servizi"
Mengoni, Alessandro, Anna Maria Murante, Sabina Nuti et Paolo Tedeschi. « Segmentazione e marketing per la sanitÀ pubblica ». MERCATI & ; COMPETITIVITÀ, no 1 (mars 2010) : 119–39. http://dx.doi.org/10.3280/mc2010-001009.
Texte intégralMazzantini, Gabriele. « La liberalizzazione dei servizi pubblici locali alla luce del federalismo funzionale : il caso dei servizi energetici ». ECONOMIA PUBBLICA, no 3 (mai 2009) : 89–107. http://dx.doi.org/10.3280/ep2008-003004.
Texte intégralCherubini, Sergio, et Gennaro Iasevoli. « Il product service system dell'auto elettrica : fattori critici di successo per il marketing ». MERCATI & ; COMPETITIVITÀ, no 2 (septembre 2012) : 45–56. http://dx.doi.org/10.3280/mc2012-002006.
Texte intégralMartinelli, Elisa. « I prodotti/servizi "extra" nel rapporto insegna-cliente ». MERCATI & ; COMPETITIVITÀ, no 4 (novembre 2010) : 145–63. http://dx.doi.org/10.3280/mc2010-004009.
Texte intégralCerruti, Corrado, Albino Di Certo et Sonia Ruggiero. « Potenzialitŕ e criticitŕ della logistica distrettuale : il caso del distretto florovivaistico del ponente ligure ». ECONOMIA E DIRITTO DEL TERZIARIO, no 3 (juin 2010) : 467–88. http://dx.doi.org/10.3280/ed2009-003004.
Texte intégralTarsi, Elena, et Diletta Vecchiarelli. « Superare il ghetto. Analisi della segregazione abitativa dei lavoratori agricoli nella provincia di Foggia ». CRIOS, no 21 (novembre 2021) : 70–85. http://dx.doi.org/10.3280/crios2021-021007.
Texte intégralMonaci, Massimiliano. « L'innovazione sostenibile d'impresa come integrazione di responsabilitŕ e opportunitŕ sociali ». STUDI ORGANIZZATIVI, no 2 (avril 2013) : 26–61. http://dx.doi.org/10.3280/so2012-002002.
Texte intégralButera, Federico, et Fernando Alberti. « Il governo delle reti inter-organizzative per la competitivitŕ ». STUDI ORGANIZZATIVI, no 1 (décembre 2012) : 77–111. http://dx.doi.org/10.3280/so2012-001004.
Texte intégralBandyopadhyay, Nirmalya. « Classification of service quality attributes using Kano’s model ». International Journal of Bank Marketing 33, no 4 (1 juin 2015) : 457–70. http://dx.doi.org/10.1108/ijbm-02-2014-0029.
Texte intégralWiranata, Ferdinandus Edwin. « Strategi Pemasaran Produk Olahan Lidah Buaya Desa Katongan, Kecamatan Nglipar, Kabupaten Gunungkidul, D.I Yogyakarta ». Jurnal Atma Inovasia 2, no 4 (21 juillet 2022) : 399–406. http://dx.doi.org/10.24002/jai.v2i4.4595.
Texte intégralThèses sur le sujet "Marketing dei servizi"
Bencini, Ludovico <1987>. « Il marketing interno dei servizi ICT ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2420.
Texte intégralCardinali, Silvio. « Il marketing nei servizi alla persona : il caso dei centri benessere ». Doctoral thesis, Università Politecnica delle Marche, 2009. http://hdl.handle.net/11566/242397.
Texte intégralBROGLIETTI, MARTINA. « Il ruolo dei servizi di e-learning nella relazione tra tour operator e agenti di viaggio ». Doctoral thesis, Università Politecnica delle Marche, 2017. http://hdl.handle.net/11566/245548.
Texte intégralThe peculiarity of the tourism products and the new competition from OTAs requires travel agents to provide a consulting service, necessary in order to preserve their long-term profitability. As a result, many tour operators have begun to provide to travel agents with free digital training (online electronic platforms, webinars, CDs and DVDs) and they can use this service whenever and wherever they want. The moderate costs, the reinforcement of the distribution channel and the loyalty of travel agents are the main objectives that prompted tour operator to provide this type of training. Despite the growing interest shown by the industry, there are few academic studies that have examined this phenomenon. For this reason, we choose to conduct a qualitative exploratory research to understand to understand and deepen in all its aspects; main objective of the study is to investigate whether and how the supply of complimentary services, in particular digital training services, affects the buyer-seller relationship between a tour operator who provide e-learning service and a travel agency that benefits from that service. The research took place in two different phases: a preliminary phase of participant observation and a second step of analysis in which was used the multiple case study method. The research results confirm that the relationship between buyers and sellers within the tourism industry is positively influenced by the free digital training services, when these are perceived as real opportunities for growth and stability for the travel agencies. Thus, the results of this study lay the groundwork for a subsequent quantitative development aimed at testing an impact assessment model of the phenomenon.
Nibali, Maria Sofia <1988>. « Studio dell'attività di marketing operativo e strategico nell'ambito dei servizi previsti dal S.U.A.P. della Provincia di Ragusa ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4209.
Texte intégralPiccirelli, Alessandra. « Percezione delle liste e dei tempi d'attesa nei servizi sanitari. Variabili antecedenti alla customer satisfaction ». Doctoral thesis, Università degli studi di Padova, 2009. http://hdl.handle.net/11577/3426056.
Texte intégralLa problematica delle liste e dei tempi d’attesa caratterizza la maggior parte dei sistemi sanitari delle nazioni sviluppate il cui fine consiste nell’assicurare la copertura universale delle prestazioni sanitarie in una più ampia prospettiva di tutela di diritti fondamentali della persona. Quindi, oltre a rappresentare un fattore critico di successo per la struttura sanitaria in termini di miglioramento della qualità del servizio e della customer satisfaction, essa va a toccare una serie di diritti ritenuti ormai fondamentali e irrinunciabili da parte dei cittadini/utenti quali il diritto alla salute, l’eguaglianza nell’acceso alle prestazioni e l’appropriatezza delle cure. La questione acquista, inoltre, maggiore rilevanza in virtù delle aspettative più elevate, del maggior desiderio di coinvolgimento e di partecipazione espressi dall’utente dei servizi sanitari e del legame esistente tra soddisfazione e adesione del paziente alle cure e ai trattamenti medici. La ricerca si propone di esplorare la problematica delle liste e dei tempi d’attesa da un duplice punto di vista, quello degli operatori sanitari (mediante focus group) e quello degli utenti (mediante questionario). Relativamente agli utenti, un ulteriore obiettivo consta nel confermare le principali relazioni tra le variabili emerse dalla letteratura e nei modelli di riferimento nonché nel delineare e suggerire possibili e nuove relazioni tra le stesse. Tali variabili concernono innanzitutto la discrepanza tra le aspettative e le percezioni dell’utente secondo l’approccio della conferma/smentita (Oliver, 1980), il valore percepito associato al servizio (Woodruff, 1997), le reazioni emotive e affettive (Pruyn & Smidts, 1998), le attribuzioni di responsabilità in termini di locus causale interno-utente vs esterno-operatori/esterno-sistema (Taylor, 1994; Weiner, 2000). I risultati complessivi relativi alle due fasi della ricerca consentono di contribuire all’analisi e all’approfondimento della tematica delle liste e dei tempi d’attesa nel servizio sanitario e di fornire spunti e suggerimenti operativi volti a migliorare la soddisfazione degli utenti specifica per i tempi d’attesa e, in generale per il servizio sanitario.
BELLIO, ELENA. « L'invecchiamento dei consumatori in Italia. Il Valore Generato da una Strategia di "Silver Marketing" ». Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39861.
Texte intégralItaly is a rapidly aging country. Today marketing is showing a renewed attention to this phenomenon, trying to fully exploit its potential. The research analyzes the specific characteristics of the "over 65" customer with the objective of understanding its value drivers in order to correctly guide managerial actions aimed at providing value. The analysis was conducted in three different contexts: 1) Mass retailers, looking at the impact of in-store design solutions on silver customers experience with a specific focus on the role of nostalgia; 2) Banking sector, to identify the variables which impact the most on trust in banks and the financial sector and on the relationships between trust and the importance attributed to a set of other variables; 3) Healthcare sector, investigating the willingness to pay for service improvements and dynamic pricing degree of acceptance. The adopted methodology is a survey developed through questionnaires. Data were collected through personal interviews and CATI. Overall 1550 respondents were reached. Moderation/mediation analysis and cluster analysis were performed on the collected data. Results allow to define different segments of silver customers by identifying their value driver, especially highlighting the specific role played by social interactions.
BELLIO, ELENA. « L'invecchiamento dei consumatori in Italia. Il Valore Generato da una Strategia di "Silver Marketing" ». Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39861.
Texte intégralItaly is a rapidly aging country. Today marketing is showing a renewed attention to this phenomenon, trying to fully exploit its potential. The research analyzes the specific characteristics of the "over 65" customer with the objective of understanding its value drivers in order to correctly guide managerial actions aimed at providing value. The analysis was conducted in three different contexts: 1) Mass retailers, looking at the impact of in-store design solutions on silver customers experience with a specific focus on the role of nostalgia; 2) Banking sector, to identify the variables which impact the most on trust in banks and the financial sector and on the relationships between trust and the importance attributed to a set of other variables; 3) Healthcare sector, investigating the willingness to pay for service improvements and dynamic pricing degree of acceptance. The adopted methodology is a survey developed through questionnaires. Data were collected through personal interviews and CATI. Overall 1550 respondents were reached. Moderation/mediation analysis and cluster analysis were performed on the collected data. Results allow to define different segments of silver customers by identifying their value driver, especially highlighting the specific role played by social interactions.
Villón, Cabrera Nicole. « Inteligencia Artificial aplicada al marketing : Impacto del uso de Chatbots Cognitivos en la satisfacción del cliente del sector bancario ». Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652700.
Texte intégralNowadays, we live in a digitized world, where more and more companies try to provide better services to differentiate between them. In this way, chatbots allow to answer customer queries and provide a different service. In this research, I analyze the use of chatbots in the Peruvian banking sector and how it impacts customer satisfaction. In addition, the effect of quality of service, quality of information and ease of use is observed. Data was collected from 250 respondents. The results allowed a vision for the banks to be able to strengthen the satisfaction of their clients through chatbots.
Trabajo de investigación
Alvarado, de Marsano Liliana. « Neuromarketing, ciencia al servicio del conocimiento ». Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/334665.
Texte intégralLévano, Salcedo Solange Lamour. « La calidad como factor del marketing de servicios en relación a la decisión de compra de seguros Oncológicos privados en hombres y mujeres de 25 a 60 años de NSE AB de Lima Metropolitana ». Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652094.
Texte intégralIn general, the topic of research on the quality of the service in relation to the decision to purchase private Oncological insurance, the following concepts will be developed: The first refers to the Marketing of services, the second to 8 p's where in particular we will talk about quality of service. The third corresponds to Health Marketing and the fourth to Oncological Marketing. Among the most important authors are Hoffman and Bateson; Kotler and Keller; Rosary; Caballero-Uribe; Korea, Gomez; Castillejo, Beceiro and Pinillos, all academic texts that refer to the issue of quality as a factor in the marketing of services in relation to the decision to purchase cancer insurance suggest that many types of marketing are mixed, which turns out to be very delicate communicate it and, above all, do that they acquire the insurance since there are usually many elderly people who do acquire it in comparison to young adults who do not know what it means to have cancer insurance and therefore it is not surprising to acquire it.
Trabajo de investigación
Livres sur le sujet "Marketing dei servizi"
Ravazzi, Giancarlo. Il marketing nelle aziende commerciali e dei servizi. 3e éd. Milan : Franco Angeli, 1992.
Trouver le texte intégralGaetano, Megale, Diaz Salvatore et Legoprint, dir. Marketing individuale dei servizi finanziari : Costruire il modello : gestione, tecnologie, sistemi di vendita, comunicazione. Milano : Il sole 24 ore, 2004.
Trouver le texte intégralCherubini, Sergio. Marketing dei servizi : Per lo sviluppo competitivo e la customer satisfaction : ad uso di dirigenti e consulenti. 6e éd. Milan : Franco Angeli, 1996.
Trouver le texte intégralA, Parasuraman, dir. Marketing services : Competing through quality. New York : Free Press, 1991.
Trouver le texte intégralCharles, Ditandy, dir. Du management au marketing des services : Redonner du sens aux métiers de service. Paris : Dunod, 2007.
Trouver le texte intégralService compris 2.0 : 360 idées pour améliorer la qualité de service à l'heure d'internet. Paris : Ventana éditions, 2011.
Trouver le texte intégralNiche envy : Marketing discrimination in the digital age. Cambridge, Mass : MIT Press, 2006.
Trouver le texte intégralAdamson, Allen P. The edge : 50 tips from brands that lead. New York, NY : Palgrave Macmillan, 2013.
Trouver le texte intégralL'accueil client. Saint-Denis La Plaine : AFNOR, 2004.
Trouver le texte intégralFrom tin soldiers to Russian dolls : Creating added value through services. Oxford : Butterworth-Heinemann, 1993.
Trouver le texte intégralChapitres de livres sur le sujet "Marketing dei servizi"
Turchetti, G., et E. Geisler. « Home Healthcare Services : un caso istruttivo per lo sviluppo di un approccio “Service-Dominant- Logic” nel marketing dei servizi ad alta tecnologia ». Dans Sxi — Springer per l’Innovazione / Sxi — Springer for Innovation, 215–29. Milano : Springer Milan, 2011. http://dx.doi.org/10.1007/978-88-470-1845-7_10.
Texte intégralBenkenstein, Martin, et Michael Holtz. « Service-Marketing — Neue Geschäfte für den Service erschließen ». Dans Service Engineering, 283–306. Berlin, Heidelberg : Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-09871-4_11.
Texte intégralBenkenstein, Martin, et Ariane von Stenglin. « Innovationsmanagement im Service-Marketing : Neue Geschäfte für den Service erschließen ». Dans Service Engineering, 271–95. Berlin, Heidelberg : Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/3-540-29473-2_11.
Texte intégralKirchgeorg, Manfred, et Alexander Lorbeer. « Vertrauenswirkungen in Kundenbeziehungen bei E-Health-Service-Anbietern ». Dans Fundierung des Marketing, 439–62. Wiesbaden : Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-322-81694-8_20.
Texte intégralHünerberg, Reinhard, et Andreas Mann. « Strategische Implikationen des Service-Marketing in Industrieunternehmen ». Dans Perspektiven des Dienstleistungsmarketing, 151–87. Wiesbaden : Deutscher Universitätsverlag, 1998. http://dx.doi.org/10.1007/978-3-322-97752-6_6.
Texte intégralGentsch, Peter. « Algorithmic Business – auf dem Weg zum selbstfahrenden Unternehmen ». Dans Künstliche Intelligenz für Sales, Marketing und Service, 55–82. Wiesbaden : Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-19147-4_5.
Texte intégralGentsch, Peter. « Algorithmic Business – auf dem Weg zum selbstfahrenden Unternehmen ». Dans Künstliche Intelligenz für Sales, Marketing und Service, 59–89. Wiesbaden : Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25376-9_5.
Texte intégralHaubold, Thomas, et Martin G. Möhrle. « Produkt-Service-Systeme – Ansätze, aktuelle Formen, Potenziale und Gestaltungshinweise ». Dans Moderne Konzepte des organisationalen Marketing, 303–20. Wiesbaden : Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-04680-4_18.
Texte intégralHärting, Ralf-Christian. « Digitalisierung und Smart Service World im Marketing ». Dans Smart Services und Internet der Dinge : Geschäftsmodelle, Umsetzung und Best Practices, 39–51. München : Carl Hanser Verlag GmbH & Co. KG, 2017. http://dx.doi.org/10.3139/9783446452701.003.
Texte intégralHausegger, Viktoria. « Service ist eine mächtige Dimension im Portfolio der strategischen Positionierung ». Dans Erfolgreiches Marketing für die Arztpraxis, 95–99. Vienna : Springer Vienna, 2007. http://dx.doi.org/10.1007/978-3-211-69775-7_10.
Texte intégralActes de conférences sur le sujet "Marketing dei servizi"
Sanchez Portales, Silvia, et Elvira Maeso Gonzalez. « PUBLIC BUS SERVICE AND THE CONCESSION CONTRACT IN ANDALUSIA. EFFECT OF TRANSMISSION ». Dans CIT2016. Congreso de Ingeniería del Transporte. Valencia : Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/cit2016.2016.3975.
Texte intégralOliveira, Carlos, Lívian Pascoal, Luisa Veloso, Victor Lima et Letícia Viana. « Uma investigação sobre o marketing de influência ». Dans Anais Estendidos do Simpósio Brasileiro de Sistemas Colaborativos. Sociedade Brasileira de Computação - SBC, 2021. http://dx.doi.org/10.5753/sbsc_estendido.2021.16041.
Texte intégralCECHINEL, EDUARDO. « MARKETING EXPERENCIAL E O ENCANTAMENTO DISCENTE EM CURSOS DE GRADUAÇÃO A DISTÂNCIA ». Dans 26º CIAED Congresso Internacional ABED de Educação a Distância. Associação Brasileira de Educação a Distância - ABED, 2020. http://dx.doi.org/10.17143/ciaed.xxviciaed.2020.63251.
Texte intégralDOMÍNGUEZ ESCALONA, DAVID. « EL CUERPO DISCAPACITADO Y LA VERGÜENZA PROMETEICA EN EL ARTE. » Dans III Congreso Internacional de Investigación en Artes Visuales : : ANIAV 2017 : : GLOCAL. Valencia : Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/aniav.2017.4572.
Texte intégralAlmeida, Sarah Teixeira, Giovanna Matias Duarte, Letícia Santiago Capistrano et Esther Carneiro Costa. « ESTRATÉGIAS DE CAPTAÇÃO E FIDELIZAÇÃO DE DOADORES EM HEMOCENTROS : UMA REVISÃO DA LITERATURA ». Dans II Congresso Brasileiro de Hematologia Clínico-laboratorial On-line. Revista Multidisciplinar em Saúde, 2022. http://dx.doi.org/10.51161/hematoclil/87.
Texte intégralJUNIOR, ACHILES BATISTA FERREIRA, ELIZEU BARROSO ALVES, GRAZIELLE UENO MACCOPPI et ELTON IVAN SCHNEIDER. « CURSO DE TECNOLOGIA DE MARKETING DIGITAL COM GRADES FLEXÍVEIS : UMA FORMAÇÃO LOCORREGIONAL ADAPTÁVEL AS NECESSIDADES DE CADA REGIÃO DO BRASIL ». Dans 26º CIAED Congresso Internacional ABED de Educação a Distância. Associação Brasileira de Educação a Distância - ABED, 2020. http://dx.doi.org/10.17143/ciaed.xxviciaed.2020.48918.
Texte intégralJUNIOR, ACHILES BATISTA FERREIRA, ELIZEU BARROSO ALVES, GRAZIELLE UENO MACCOPPI et ELTON IVAN SCHNEIDER. « CURSO DE TECNOLOGIA DE MARKETING DIGITAL COM GRADES FLEXÍVEIS : UMA FORMAÇÃO LOCORREGIONAL ADAPTÁVEL AS NECESSIDADES DE CADA REGIÃO DO BRASIL ». Dans 26º CIAED Congresso Internacional ABED de Educação a Distância. Associação Brasileira de Educação a Distância - ABED, 2020. http://dx.doi.org/10.17143/ciaed.xxviciaed.2020.48918.
Texte intégralLeal, Thamires Lemes, Matheus Almeida De Carvalho, Vinicius de Abreu Massena, Tiago Ruiz de Castro et Wellington Ávila. « INOVAÇÃO TECNOLÓGICA APLICADA AOS NEGÓCIOS ». Dans III Congresso Nacional Online de Empreendedorismo. Congresse.me, 2021. http://dx.doi.org/10.54265/bxnd7324.
Texte intégralSircar, Tuisha, Osama Manzar et Syed Kazi. « Using Skill Chatbot to Address India’s Skill Shortage and Unemployment ». Dans Tenth Pan-Commonwealth Forum on Open Learning. Commonwealth of Learning, 2022. http://dx.doi.org/10.56059/pcf10.553.
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