Littérature scientifique sur le sujet « Marketing »
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Articles de revues sur le sujet "Marketing"
Beyer, Karolina. « Online marketing as a successor of traditional marketing ». Studia i Prace WNEiZ 52 (2018) : 9–20. http://dx.doi.org/10.18276/sip.2018.52/1-01.
Texte intégralDrapińska, Anna. « Ethics of Marketing – is Marketing Ethical ? » Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 41 (2015) : 229–40. http://dx.doi.org/10.18276/pzfm.2015.41/2-19.
Texte intégralKanurić, Hakija. « MREŽNI MARKETING S ASPEKTA ISLAMSKOG PRAVA ». Zbornik radova Islamskog pedagoškog fakulteta u Bihaću 12, no 12 (28 décembre 2020) : 65–81. http://dx.doi.org/10.52535/27441695.2020.12.65-81.
Texte intégralKowal, Witold. « Marketing metrics – perspektywa marketingu offline vs. marketingu online ». Marketing i Rynek 2023, no 7 (21 juillet 2023) : 18–26. http://dx.doi.org/10.33226/1231-7853.2023.7.3.
Texte intégralOh, Heiwon, Brenda Avila et Jay Sang Ryu. « COTTON AWARENESS MARKETING : THE COMPARISON OF SOCIAL MEDIA MARKETING AND CONVENTIONAL MARKETINT ». Global Fashion Management Conference 3, no 3 (30 juin 2015) : 338–41. http://dx.doi.org/10.15444/gfmc2015.03.03.03.
Texte intégralHaker, Dina. « NOVE TEHNOLOGIJE I MARKETING ». Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 35, no 10 (3 octobre 2020) : 1742–45. http://dx.doi.org/10.24867/09gi01haker.
Texte intégralMazurek-Łopacińska, Krystyna, et Magdalena Sobocińska. « Content Marketing in the Aspect of the Evolution of Internet Function and the Development of Marketing Concept ». Marketing i Zarządzanie 52 (2018) : 83–92. http://dx.doi.org/10.18276/miz.2018.52-08.
Texte intégralRutkauskas, Aleksandras Vytautas, et Adomas Ginevičius. « INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS ». Journal of Business Economics and Management 12, no 1 (12 avril 2011) : 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.
Texte intégralLipiec, Dariusz. « Marketing usług a duszpasterstwo ». Teologia i Moralność 17, no 1(31) (24 juillet 2022) : 91–104. http://dx.doi.org/10.14746/tim.2022.31.1.7.
Texte intégralHolden, Alfred C., et Laurie Holden. « Marketing history : Illuminating marketing's clandestine subdiscipline ». Psychology and Marketing 15, no 2 (mars 1998) : 117–23. http://dx.doi.org/10.1002/(sici)1520-6793(199803)15:2<117 ::aid-mar1>3.0.co;2-f.
Texte intégralThèses sur le sujet "Marketing"
Kučinskaitė, Kamilė. « Socialinio marketingo priemonių taikymo jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose vertinimas ». Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_090331-02170.
Texte intégralThe object - social marketing measures to promote active leisure. Issues. How to apply social marketing tools to promote youth active leisure? The aim – identify social marketing measures to promote active leisure among youth in Jonava and Kėdainiai cities. Tasks: 1. to expose the social marketing aspects of the theoretical; 2. to evaluate social marketing tools applied active leisure promotion in Jonava and Kėdainiai cities; 3. Identify the social marketing tools, which are used to promote active leisure in jonava and kėdainiai cities. Methods: analysis of scientific literature; questionnaire; descriptive statistical analysis of the data; The results, conclusions, recommendations: Social marketing is trying to change not only individuals but also society well-established attitude to certain things. In most cases social marketing is trying to solve the problems related to health or the environment. The desired results do not come as quickly as we would like, but they are usually long-term and positive. This social marketing tool like advertising, we can encourage Jonava and Kėdainiai cities young people to spend their leisure time more active. We found that most of these urban youth most observes outdoor advertising and advertising in press and online advertising. If promoting active leisure activities we use such positive factors as the original presentation, unusual, information, famous people, humor and the idea, we can achieve great results.
Novotný, Ondřej. « Inbound marketing v kontextu tradičních nástrojů internetového marketingu ». Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-195465.
Texte intégralBagdonas, Mindaugas. « UAB „JORINGĖ“ marketingo veiklos planavimas ». Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110506_151746-45924.
Texte intégralThe purpose of this work is to write a marketing plan for Joringė Ltd. The paper consists of three main parts. The first part discusses how a marketing plan should be written in theoretical framework. The second part analizes the company‘s internal and external business environment to show what weaknesses and strengths the company has. Finally in the third part, the main steps what company should do in order to reach main objectives in the future are covered .
Galinaitytė, Dainora. « Partizaninio marketingo kanalų taikymas elektroninei komercijai ». Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048.
Texte intégralAccording this Master studies final thesis, was seeking to identify the most suitable Guerilla Marketing channels in digital area. In theoretical part of thesis was analyzing conception of e-commerce, clarifying what is "Guerilla Marketing" and which kind of digital media channels are the most suitable for "Guerilla Marketing". The analytical part of the thesis presents and analyzes the results of a comparative study, which was conducted to examine how four global information technology companies Apple, Google, Microsoft, and IBM's use of 16 non-traditional marketing channels. The practical part: To select the proper channel of advertising you need to have a clear strategy that will attempt to reach the consumer. Therefore, it is proposed to follow the scheme which is the third part. According the details of the proposed scheme and follow the other criteria to choose the most appropriate non-traditional media channels.
Zhu, Zhichang. « From marketing systems to systems marketing ». Thesis, University of Hull, 1995. http://hydra.hull.ac.uk/resources/hull:3706.
Texte intégralŘezníček, Josef. « Efektivita obsahového marketingu ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193551.
Texte intégralKrick, Matthias. « Marketing : Beziehungsorientierte Konzeption und die Rekonstruktion in Sinnzusammenhängen / ». Zürich, 1999. http://www.unizh.ch/ifbf/marketing/diss/mk/dissmk.pdf.
Texte intégralVarfan, Mona, et Alfa Shima. « Traditional marketing vs. Internet marketing. A comparison ». Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-777.
Texte intégralTitle: Traditional marketing vs. Internet marketing: A comparison
Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools according to chosen companies in this thesis?
Purpose: The aim of this study is to compare traditional marketing and Internet marketing and show the differences of characteristics between them. And to find out what marketing tools are effective for some chosen companies in the fashion industry.
Method: The information gathered in this study was obtained through qualitative research from textbooks, websites, articles and interviews. Some quantitative data such as statistics were also gathered. The authors conducted interviews with few companies operating in the fashion industry to collect information needed for the analysis in this study.
Conclusion: By analysing different aspects of theory, comparison and interview answers, the authors came to a conclusion. Using the advantages of both Internet marketing and traditional marketing according to the goals of the company, is considered to be the most effective way of marketing. Comparing the two approaches, Internet seemed to be a complementary tool to traditional marketing.
Röndell, Jimmie. « From Marketing to, to Marketing with Consumers ». Doctoral thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-183626.
Texte intégralPerera, Ana Amélia Brauner. « Projeto poupança florestal : marketing ou marketing social ? » Universidade Federal de Pelotas, 2008. http://repositorio.ufpel.edu.br/handle/ri/1575.
Texte intégralThe global economy has transformed business and has had a direct impact on regional cultures. It has also interfered on modes of production and personal relationships within business. This process has been followed and stimulated by the use of marketing strategies that create a better acceptability of the market s actions. Marketing produces detailed studies on people s behaviour and makes use of persuasion strategies not only through publicity but by using mechanisms that are gradual and naturally assimilated. Social marketing is an example of such opportunities created by marketing. The Project Poupança Florestal (freely translated as Forest Saving) was developed within this framework, in which it is necessary to construct or consolidate the business image. In order to evaluate the impact of such project in the South of Rio of Grande do Sul estate, in Brazil, the present study has developed a review of literature, documental research, as well as has carried out interviews (open questionnaires) with representative of several social institutions. The analysis of the interviews shows that the majority of the representatives tend to perceive the project as an isolated action which helps improving the image of Votorantim in the south of the Rio Grande do Sul estate (Brazil), but they do not perceive it as having positive impact in the socioeconomic development of the region as a whole.
A economia globalizada transformou as relações empresariais impactando diretamente nas culturas regionais e interferindo, também, nos modos de produção e nas relações pessoais. Esse processo vem sendo acompanhado e estimulado pelo marketing, que se apresenta de várias formas para permitir uma maior aceitabilidade da ação do mercado. Através de um estudo detalhado sobre o comportamento das pessoas o marketing utiliza estratégias de persuasão não mais apenas através da publicidade, mas cria mecanismos que são assimilados de forma natural e gradual. O marketing social é um exemplo destas oportunidades construídas pelo marketing. O Projeto Poupança Florestal foi construído neste ambiente, onde a construção ou consolidação de imagem empresarial se faz necessária. A análise das entrevistas com os representantes da sociedade desenvolvida neste trabalho mostra que eles tendem, em sua maioria, a perceber o projeto como uma ação isolada que auxilia na construção da imagem da Votorantim na zona sul do Estado do Rio Grande do Sul e não percebem resultados positivos no desenvolvimento socioeconômico da região onde o projeto se desenvolve.
Livres sur le sujet "Marketing"
Seabrook, John. Nobrow : Kulʹtura marketinga. Marketing kulʹtury. Moskva : AdMarginem, 2012.
Trouver le texte intégralBond, Craig A. Controlling marketing : Marketing success through marketing controls. Chicago : Pluribus Press, 1989.
Trouver le texte intégralDallmer, Heinz. Einführung in das Marketing : Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct marketing, new marketing, zukünftiges Marketing. Wiesbaden : Gabler, 1991.
Trouver le texte intégralMachattie, Kate. Marketing essentials : Assessing the marketing environment ; Marketing information and research ; Stakeholder marketing. London : BPP Learning Media, 2008.
Trouver le texte intégralDibb, Sally. The marketing planning workbook : Effective marketing for marketing managers. London : International Thomson Business Press, 1996.
Trouver le texte intégralDibb, Sally. The marketing planning workbook : Effective marketing for marketing managers. London : Routledge, 1996.
Trouver le texte intégralDibb, Sally. The marketing planning workbook : Effective marketing for marketing managers. London : Routledge, 1996.
Trouver le texte intégralDemazet, Bertrand. Le marketing moderne = : Modern Marketing. Paris : Éditions Communications Actives, 1987.
Trouver le texte intégralDiamantopoulos, Adamantios, Wolfgang Fritz et Lutz Hildebrandt, dir. Quantitative Marketing and Marketing Management. Wiesbaden : Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3.
Texte intégralArvind, Rangaswamy, dir. Marketing research : Marketing engineering applications. Reading, Mass : Addison-Wesley, 1998.
Trouver le texte intégralChapitres de livres sur le sujet "Marketing"
Biesel, Hartmut H. « Marketing Marketing gezielt nutzen ». Dans Vertriebsarbeit leicht gemacht, 49–66. Wiesbaden : Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02982-1_4.
Texte intégralKleinaltenkamp, Michael, et Samy Saab. « Marketing-Controlling Marketing-Controlling ». Dans Technischer Vertrieb, 179–90. Berlin, Heidelberg : Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-79533-9_6.
Texte intégralVossebein, Ulrich. « Marketing und Marketing-Management ». Dans Marketing, 1–18. Wiesbaden : Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-86757-5_1.
Texte intégralVossebein, Ulrich. « Marketing und Marketing-Management ». Dans Marketing, 1–18. Wiesbaden : Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-94529-7_1.
Texte intégralVossebein, Ulrich. « Marketing und Marketing-Management ». Dans Marketing, 1–11. Wiesbaden : Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-94601-0_1.
Texte intégralPasquier, Martial, et Jean-Patrick Villeneuve. « Marketing and public marketing ». Dans Marketing Management and Communications in the Public Sector, 15–36. 2nd Edition. | New York : Routledge, 2017. | : Routledge, 2017. http://dx.doi.org/10.4324/9781315622309-2.
Texte intégralKucuk, S. Umit. « Marketing and Marketing Mix ». Dans Visualizing Marketing, 3–7. Cham : Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-48027-5_2.
Texte intégralKucuk, S. Umit. « Marketing and Marketing Mix ». Dans Palgrave Studies in Marketing, Organizations and Society, 7–13. Cham : Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-18215-0_2.
Texte intégralCarl, Notger, Rudolf Fiedler, William Jórasz et Manfred Kiesel. « Marketing ». Dans Grundkurs Betriebswirtschaftslehre, 77–109. Wiesbaden : Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-93954-8_3.
Texte intégralJørgensen, Steffen. « Marketing ». Dans Handbook of Dynamic Game Theory, 865–905. Cham : Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-44374-4_22.
Texte intégralActes de conférences sur le sujet "Marketing"
Same, Siiri, et Jorma Larimo. « Marketing Theory : Experience Marketing and Experiential Marketing ». Dans The 7th International Scientific Conference "Business and Management 2012". Vilnius, Lithuania : Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.063.
Texte intégralBerčík, Jakub. « Aroma Marketing - a Modern Marketing Phenomenon ». Dans International Scientific Days 2018. Wolters Kluwer ČR, Prague, 2018. http://dx.doi.org/10.15414/isd2018.s2-3.02.
Texte intégralSajin, Vlada. « Social media marketing and digital marketing ». Dans Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.
Texte intégralVidal, Catarina, Ana Povoa, Irina Teixeira et Anabela Marcos. « A Nova Era do Marketing Digital : Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing ». Dans 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476346.
Texte intégralDaukseviciute, Irena, et Rolandas Drejeris. « Measuring Marketing Efficiency And Optimising Marketing Programmes ». Dans Contemporary Issues in Business, Management and Education ‘2012. Vilnius, Lithuania : Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/cibme.2012.23.
Texte intégralKambil, A., A. Kamis, M. Koufaris et B. D. Weinberg. « Electronic marketing ». Dans 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the. IEEE, 2003. http://dx.doi.org/10.1109/hicss.2003.1174432.
Texte intégralKambil, A., A. Kamis, M. Koufaris et B. D. Weinberg. « Electronic marketing ». Dans 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the. IEEE, 2004. http://dx.doi.org/10.1109/hicss.2004.1265422.
Texte intégralKambil, Ajit, Arnold Kamis, Marios Koufaris et Bruce Weinberg. « Electronic Marketing ». Dans 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07). IEEE, 2007. http://dx.doi.org/10.1109/hicss.2007.200.
Texte intégral« Marketing innovation ». Dans IEE Seminar on Managing Innovation. IEE, 2000. http://dx.doi.org/10.1049/ic:20000391.
Texte intégralChen, Po Shun, et Pao Chia Huang. « Marketing Innovation ». Dans ICMHI '17 : International Conference on Medical and Health Informatics 2017. New York, NY, USA : ACM, 2017. http://dx.doi.org/10.1145/3107514.3107517.
Texte intégralRapports d'organisations sur le sujet "Marketing"
Kramer, Mitchell. Epiphany Marketing. Boston, MA : Patricia Seybold Group, janvier 2003. http://dx.doi.org/10.1571/pr1-2-03cc.
Texte intégralKramer, Mitchell. Aprimo Marketing 5.5. Boston, MA : Patricia Seybold Group, décembre 2002. http://dx.doi.org/10.1571/pr12-5-02cc.
Texte intégralKramer, Mitchell. divine’s Velocity Marketing. Boston, MA : Patricia Seybold Group, février 2003. http://dx.doi.org/10.1571/pr2-21-03cc.
Texte intégralMarshak, Ronni. Marketing Offer Overload. Boston, MA : Patricia Seybold Group, mars 2013. http://dx.doi.org/10.1571/bp03-21-13cc.
Texte intégralRoussanov, Nikolai, Hongxun Ruan et Yanhao Wei. Marketing Mutual Funds. Cambridge, MA : National Bureau of Economic Research, septembre 2018. http://dx.doi.org/10.3386/w25056.
Texte intégralBronnenberg, Bart, Jean-Pierre Dubé et Chad Syverson. Intangible Marketing Capital. Cambridge, MA : National Bureau of Economic Research, juin 2022. http://dx.doi.org/10.3386/w30145.
Texte intégralBird, L. A., et E. S. Brown. Utility-Marketing Partnerships : An Effective Strategy for Marketing Green Power ? Office of Scientific and Technical Information (OSTI), avril 2006. http://dx.doi.org/10.2172/882040.
Texte intégralKramer, Mitchell. Blue Martini Relationship Marketing. Boston, MA : Patricia Seybold Group, janvier 2003. http://dx.doi.org/10.1571/pr1-30-03cc.
Texte intégralKramer, Mitchell. SAS Marketing Optimization 3.2. Boston, MA : Patricia Seybold Group, février 2004. http://dx.doi.org/10.1571/pr2-5-04cc.
Texte intégralKramer, Mitch. SAS Marketing Automation 3.1. Boston, MA : Patricia Seybold Group, mai 2003. http://dx.doi.org/10.1571/pr5-2-03cc.
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