Thèses sur le sujet « Market-Driven Management »

It is necessary for firms to consider and understand sales and buying processes to improve relationship initiation and accommodate the buyers and end-customers. Relationships within the supply chain enable firms to access beneficial abilities to overcome challenges and complexities of new products, shrinking time to market, capital intensities and thus meeting competitive challenges. Developing strategic partnerships with key supply chain actors is an emerging trend in supply chain management. Firms are seen as complex nodes in interdependent supply chain networks where competitive advantages are met by collaboration and co-creation in the business environment. The aim of this study is to investigate the problem areas and assess the critical success factors for a supplier within a relation driven B2B three-tier supply chain network by adopting an abductive, theory-building methodology using qualitative case studies, using the case company as a focal firm. Two different three-tier supply chains are investigated within the focal company with an endcustomer, a buyer and a supplier in each supply chain structure. The study offered us four dominant themes common to all findings. These are structural power within the supply chain network, relationship stability with the end-customer, market knowledge and structural network position. In our discussion, we looked for common denominators to frame our propositions. We organized the propositions in each of the four key themes that emerged from the findings. We then incorporated literature at this stage to compare and contrast our findings, essentially using the literature study as an additional source of validation. The main theoretical contributions of this research involve targeting a new area of  importance in the crossroads of supply chain management, customer relationship management and knowledge management, and identifying four critical success factors in a market entry on a relationship-driven industrial B2B market.

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Manufacturing Program at MIT, 2007.
Includes bibliographical references (p. 65-67).
Manufacturing flexibility is wide field of research that lacks a clear and concise definition. It has been described by some to be a source of competitive advantage. Others have described manufacturing flexibility as analogous to quality as a critical measure of manufacturing capability. This thesis considers the role of manufacturing flexibility as it applies to a manufacture of luxury products. A specific definition of flexibility is applied to this firm based on its particular industrial evolutionary stage and operational objectives. Probabilistic modeling, linear optimization and iterative simulation is used to show that volume and product mix flexibility can substantially improve the ability to respond to customer demands while improving capacity utilization. Network flow modeling illustrates that significant benefits can be achieved with limited flexibility. The full benefits of this flexibility are detailed and the organizational barriers to change are explored.
by Jason M. Trujillo.
S.M.

Thesis (MBA)--Stellenbosch University, 2003.
ENGLISH ABSTRACT: The aim of this study is to develop an effective people management strategy that will enable manufacturing-based organisations to transform into demand-driven leaders. An effective people management strategy enables transforming organisations to position intellectual capital at the heart of organisational strategy in order to create a competitive advantage and long-term sustain ability. This study provides a step-by-step design blueprint for developing a generic people management strategy, while illustrating the contextual application thereof within the transformational journey of an organisation called Tiger Food Brands. This step-by-step approach involves an examination of the case for change within organisations in order to develop a people strategy that drives the desired future state of the organisation around key people factors. A well-designed people strategy then creates the strategic framework for repositioning the role of the Human Resources (HR) function, as well as for developing a comprehensive HR workplan that maps the appropriate HR outputs, drivers, measures and structures required to deliver the people strategy. The design of the people management strategy culminates in the development of HR interventions to support the strategic HR workplan of Tiger Food Brands. The design of an effective people management strategy is a holistic, integrated and sequential process that establishes the strategic role of people in an organisation while enabling the HR function to deliver as a strategic business partner.
AFRIKAANSE OPSOMMING: Die studie projek poog om 'n effektiewe menslike hulpbronne strategie te ontwikkel wat vervaardigings gebasseerde organisasies in staat stelom hulself te herposisioneer as mark gedrewe leiers. Die daarstel van 'n effektiewe menslike hulpbronne strategie posisioneer intelektuele kapitaal midde die organisasie strategie en skep sodoende 'n kompeterende voordeel wat langtermyn volhoubaarheid bevorder. Die studie projek verskaf 'n metodologie vir die ontwikkelling van 'n generiese menslike hulpbronne strategie. Die praktiese toepassing daarvan word geillustreer binne die grootskaalse veranderingsproses wat plaasvind in Tiger Food Brands. Die metodologie ondersoek die rede vir verandering binne organisasies en poog om die kritiese menslike hulpbron faktore te identifiseer wat die organisasie in staat sal te stelom sy toekomstige veranderde staat te bereik. Die menslike hulpbronne strategie skep die strategiese raamwerk om die rol van die menslike hulpbron funksie te herposisioneer. Dit stel die menslike hulpbronne funksie in staat om 'n omvattende werkplan op te stel wat die relevante prestasie uitsette, metings en strukture identifiseer wat benodig word om die gekose strategie uit te voer. Verder word die relevante intervensies geidentifiseer en ontwikkel om die Tiger Food Brands strategiese menslike hulbronne werkplan tot uitvoer te bring. Die ontwikkeling van 'n effektiewe menslike hulpbronne strategie is 'n holistiese en geintegeerde proses wat die strategiese rol van menslike kapitaal in die organisasie beklemtoon. Dit stel die menslike hulpbronne funksie in staat om sy rol as strategiese besigheidsvernoot te vervul.

La tesi analizza le applicazioni degli strumenti del marketing nelle imprese di spettacolo dal vivo. Punto di partenza è un’analisi del settore culturale e del settore delle performing arts nello specifico, in riferimento alle caratteristiche peculiari e all’applicabilità del marketing, con i relativi vantaggi. Ad una trattazione approfondita del prodotto spettacolo e della domanda di spettacolo, segue una descrizione delle imprese di spettacolo dal vivo e del loro funzionamento, per poi descrivere il marketing strategico e operativo sviluppato all’interno di queste tipologie di imprese. Viene inoltre dedicata attenzione all’introduzione del Market-Driven Management nelle imprese di spettacolo dal vivo, ancora in fase iniziale ma meritevole di attenzione.

The work analyzes the evolution of Corporate Social Responsibility (CSR) concept and the importance of CSR for companies operating in ipercompetitive contexts. Carroll defines that companies must respect four responsibilities (economic, legal, ethic and philanthropic) and therefore they must respect people who are affected by their choices (Stakeholder view). Companies implementing CSR actions believe that organizations are successful when they satisfy requests of different stakeholders; organizations to achieve success and improve their competitive advantage by using corporate resources and capabilities (Resource-Based view). The originality of the proposed work lies in considering CSR as a dynamic capability. Resources and capabilities must be adapted to changes of the environment. Finally, companies must reconfigure their resources and capabilities to face the context in which they operate, so as satisfy stakeholder expectations before and better than competitors (Market-Driven Management) through innovative actions needed to increase their competitive advantage.

The increasing world’s population, mainly concentrated in urban areas, is leading to an increasing demand for transport services, which is an inescapable consequence of global trends. Indeed, evolving demographic, social and economic trends create dynamic demand for mobility by individuals, companies and governments. Developing and emerging countries manifest several needs mainly related to commuting mobility from home to work, infrastructures, production plants and machinery, housing, economies of scale and modern technologies. In these countries, passenger demand is growing due to increased separation between accommodation and work and, as a consequence, traffic in urban and metropolitan areas, as in surrounding regions, is progressively congested. On the contrary, networks and interactions between people for the creation of new knowledge characterize developed countries and the needs are referable to mobility during the working time, for shopping and for social purposes. More in general, cities, big and small, are faced by several challenges in health, mobility, social development, security, water and energy resource management, but nowadays their survival and sustainability depend more and more on a reliable and worthwhile transportation system. Indeed, especially in fast growing context, the issue of mobility and transport is the key challenge facing cities now and in future. In this context, cities represent the engine of the urban transportation systems industry and the present dissertation focuses on the response of global suppliers of rail-based solutions to increasing need of mobility. In global markets, where the time is considered a decisive factor (time-based competition) and the competitive space become broaden and dynamic (market-space management), the urban transportation systems suppliers could compete and survive only adopting a Market-Driven approach. The customization and the adaptation of the transportation systems to the requirements of several clients represent a primary challenge for global market’s suppliers, which need to organize their operations on flexibility and on non-competitive structures, such as networks, taking into account sub-suppliers, clients and even competitors. In borderless competitive arena besides Europe and United States, new markets are increasingly drawing the attention of global suppliers and in this dissertation through a field research has been examined the situation of the Saudi Arabia.

Mega events such as the Vancouver 2010 Winter Olympic and Paralympic Games present unique opportunities to increase the economic and social capital required by destinations to be competitive on the global tourism stage. Engaging Games and community stakeholders in the networks needed to organize and deliver such events is central to creating sustained and positive legacies. Network building and maintenance can occur at a variety of levels and scales. Effective and sustained networks depend on and are shaped by the social and reputational capital created through the process of managing various dimensions of the event. One of the more recent Games’ dimensions used as a vehicle for creating social capital is the Cultural Olympiad. This dissertation creates and tests the utility of a conceptual model in identifying how event organizers strategically select stakeholders and nurture network relations to build the reputational capital needed for sustained competitiveness. It builds this model based on premises and principles emerging from literature related to corporate social responsibility, social capital development, reputational capital creation, Olympic mega-event legacies, tourism destination branding and community based sustainability planning. The study tests the model’s usefulness through a case study of the stakeholders, networks, and outcomes created in the development and delivery of Whistler’s portion of the 2010 Winter Games Cultural Olympiad – ‘Whistler Live!’. It explores the ways in which Whistler engaged its stakeholders and partners so as not only to meet its immediate Olympic goals, but also to contribute the longer term reputation and sustainability of the resort community.

Ein Blick in die Innovationsabteilungen international agierender Konzerne wie z.B. Intel, Google, Nokia, IBM oder die Deutsche Telekom verrät: große Unternehmen setzen auf ethnografische Forschung bei der Innovationsentwicklung. Unter Fachbezeichnungen wie Business Anthropology, Corporate Ethnography, Commercial Ethnography und anderen ist dabei ein Wissenschaftszweig der Ethnologie und Kulturanthropologie entstanden, der sich mit dem Einsatz von Ethnografie im privatwirtschaftlichen Bereich auseinandersetzt. In diesem Diskurs über Ethnografie im Dienste der Privatwirtschaft ist diese Dissertation zu verorten. Dabei geht es um Ethnografie, die eingesetzt wird, um latente Bedürfnisse und Wünsche sowie Alltagsprobleme von Nutzern zu identifizieren und daraus Ideen für innovative Produkte und Services entwickeln zu können, die in die Lebenswirklichkeiten der Nutzer passen. Anhand der Fallstudienbeschreibung einer ethnografischen Nutzerforschung für das Projekt FLEX 2.0 beim Team User Driven Innovation (UDI) in den Telekom Innovation Laboratories (T-Labs) soll exemplarisch illustriert werden, wie Ethnografie in der Privatwirtschaft verstanden wird und wie sie durchgeführt werden kann. Einer der zentralen Aspekte dieser Dissertation ist es zu erörtern, ob der Einsatzkontext Auswirkungen auf die Ethnografie hat und welche das gegebenenfalls sind. Entstanden ist dabei eine Dissertation, die dreierlei Punkte erfüllen soll: 1. Der Text möchte eine bei UDI durchgeführte ethnografische Nutzerforschung möglichst transparent und nachvollziehbar machen und durch eine szenische Darstellung Schritt für Schritt zeigen, wie ethnografische Forschung in der Privatwirtschaft aussehen kann. 2. Diese Arbeit ist auch als eine Anleitung für das Durchführen einer eigenen ethnografischen Nutzerforschung zu lesen. Praxistipps, Kontextinformationen und einige Dokumentenvorlagen sollen helfen, die Organisation einer ethnografischen Nutzerforschung zu vereinfachen. 3. Auf methodologischer Ebene erörtert der Text, was der Einsatz von Ethnografie in der Privatwirtschaft für die Methodologie bedeutet und welche Implikationen dies hat.
A look at the innovation divisions of internationally active corporations such as Intel, Google, Nokia, IBM or Deutsche Telekom reveals that large companies rely on ethnographic research for their innovation development. Under names such as Business Anthropology, Corporate Ethnography, Commercial Ethnography, and others, a branch of ethnology and cultural anthropology has emerged, dealing with the use of ethnography in the private sector. This dissertation is situated in the discourse on ethnography in the service of the private economy. It is about ethnography that is used to identify latent needs and desires as well as everyday problems of users and to develop ideas for innovative products and services that fit into the life experiences of the users. With the help of the case study of an ethnographic user research for the project FLEX 2.0 at the team User Driven Innovation (UDI) in the Telekom Innovation Laboratories (T-Labs), an example is presented of how ethnography is understood in the private sector and how it can be carried out. One of the central aspects of this dissertation is to discuss whether the use in this context has an impact on ethnography. The dissertation covers three major points: 1. The text aims to make the ethnographic user research carried out at UDI as transparent and comprehensible as possible and to show step by step how ethnographic research can look in the private economy. 2. The text can also be read as a how to guide for carrying out ethnographic user research. Practical advices, contextual information, and some document templates will help to simplify the conduction of ethnographic user research. 3. At the methodological level, the text discusses what the use of ethnography in the private economy means for the methodology and what implications this has.

Die Konzeption und Durchführung komplexer und auf Innovation ausgerichteter Produktentwicklungsprojekte ist ein fester und wesentlicher Bestandteil des Curriculums im Studiengang M.A. Produktgestaltung an der Fakultät Gestaltung der HTW-Dresden. Praxisnah und in möglichst authentischen Entwicklungsumgebungen wird in Form eines Kooperationsprojekts eine konkrete Aufgabe für ein Unternehmen bearbeitet. Für die Unternehmen sind solche Projekte Teil ihrer mehr oder weniger bereits etablierten kollaborativen Wertschöpfungsnetzwerke. Im gegenteiligen Fall werden solche Modelle von unserer Seite her an die Unternehmen herangetragen und diskutiert. In der Regel entstehen an die Semesterzeiten gebundene und ergebnisoffene Machbarkeitsstudien. Die Studierenden erhalten im Gegenzug die Möglichkeit, ihr theoretisches Wissen ganz eng an der Wirklichkeit zu üben, entsprechende Erfahrungen zu sammeln und sich über solche Projekte für die spätere Berufspraxis zu empfehlen. Die Fakultät Gestaltung hat in diesem Sinne bereits mit einer Vielzahl von Kooperationspartnern zusammengearbeitet und sehr viel positive Erfahrung sammeln können Das Projekt mit dem Arbeitstitel \"Abkantmaschine für die Industrie 4.0\" wurde für die Bystronic AG in Gotha/Thüringen erarbeitet. Die Bystronic AG ist Tochter eines schweizer Unternehmens und stellt Laserstrahlschneid-, Wasserstrahlschneid- und Abkantmaschinen her
The design and implementation of complex and geared to innovation product development projects is an integral and essential part of the curriculum in the course MA Product design at the Design Faculty of HTW Dresden. Practical and in authentic development environments a specific task is processed for a company in the form of a cooperation project. For companies, such projects are part of their more or less established collaborative value networks. In the opposite case, such models are brought and discussed by our side to companies. Usually caused bound to the semester dates and open-ended feasibility studies. The students receive in return the opportunity to practice their theoretical knowledge very closely to reality, to gain experience and to advise on such projects in their later professional applications and practice. The Faculty of Design has worked in this sense, with a number of partners and gained a lot of positive experience. The project with the working title \"pressbrake for industry 4.0\" has been developed for Bystronic AG in Gotha/Thuringia. The Bystronic AG is a subsidiary of a Swiss company and produces laser cutting and waterjet systems as well as pressbrakes

S tím, jak se neustále vyvíjejí nové technologie pro energeticky náročná průmyslová odvětví, stávající zařízení postupně zaostávají v efektivitě a produktivitě. Tvrdá konkurence na trhu a legislativa v oblasti životního prostředí nutí tato tradiční zařízení k ukončení provozu a k odstavení. Zlepšování procesu a projekty modernizace jsou zásadní v udržování provozních výkonů těchto zařízení. Současné přístupy pro zlepšování procesů jsou hlavně: integrace procesů, optimalizace procesů a intenzifikace procesů. Obecně se v těchto oblastech využívá matematické optimalizace, zkušeností řešitele a provozní heuristiky. Tyto přístupy slouží jako základ pro zlepšování procesů. Avšak, jejich výkon lze dále zlepšit pomocí moderní výpočtové inteligence. Účelem této práce je tudíž aplikace pokročilých technik umělé inteligence a strojového učení za účelem zlepšování procesů v energeticky náročných průmyslových procesech. V této práci je využit přístup, který řeší tento problém simulací průmyslových systémů a přispívá následujícím: (i)Aplikace techniky strojového učení, která zahrnuje jednorázové učení a neuro-evoluci pro modelování a optimalizaci jednotlivých jednotek na základě dat. (ii) Aplikace redukce dimenze (např. Analýza hlavních komponent, autoendkodér) pro vícekriteriální optimalizaci procesu s více jednotkami. (iii) Návrh nového nástroje pro analýzu problematických částí systému za účelem jejich odstranění (bottleneck tree analysis – BOTA). Bylo také navrženo rozšíření nástroje, které umožňuje řešit vícerozměrné problémy pomocí přístupu založeného na datech. (iv) Prokázání účinnosti simulací Monte-Carlo, neuronové sítě a rozhodovacích stromů pro rozhodování při integraci nové technologie procesu do stávajících procesů. (v) Porovnání techniky HTM (Hierarchical Temporal Memory) a duální optimalizace s několika prediktivními nástroji pro podporu managementu provozu v reálném čase. (vi) Implementace umělé neuronové sítě v rámci rozhraní pro konvenční procesní graf (P-graf). (vii) Zdůraznění budoucnosti umělé inteligence a procesního inženýrství v biosystémech prostřednictvím komerčně založeného paradigmatu multi-omics.

Football players transfer fees have been increasing in an unprecedented manner in the last decade. As so, it is crucial for football clubs to correctly assess the value of its players. To tackle this problem, this thesis proposes a data-driven solution. After assembling a dataset with data regarding football players’ characteristics, on-field performance indicators and market values, Machine Learning algorithms were used to construct a prediction model. The final proposed modelis a Random Forest regression, whichregistered a coefficient of determination (R2)of 0.88in the test set, displaying a promising outcome for future research.

In the midst of market-based school reforms urging choice, competition, and high-stakes production of test scores, the complexities of pedagogy and its relationship to culture, power, and student learning are often overshadowed. While research on teaching in culturally diverse contexts has contributed to the development of inclusive and culturally responsive pedagogy (Banks et. al, 1995; Ladson-Billings, 1995; Gay, 2000), the fate of these practices in the face of market pressures require critical examination by those concerned with equity in schools serving disadvantaged children (Buras, 2010; Macrine, 2009; Picower, 2011). Based on a year of extensive interviewing with twenty-two instructional leaders across an urban market of charter schools, as well as interviews and participant-observations with twenty-eight teachers in four purposefully selected charter schools, this study explores whether and how school leaders and teachers make sense of competition and student culture as resources for learning in classrooms, particularly in a predominantly low-income, black/African American, and Latino community in New York City. The study also made use of school documents and reports compiled overtime by schools and charter authorizers at the city and state level. Findings indicate that a heterogeneous charter sector of independent charter schools shifted overtime to reflect homogenizing tendencies associated with the rise and concentration of schools managed by an influential bloc of private charter management organizations (CMOs). At the intersection of such shifts were teachers and instructional leaders, many of whom describe 'trading-off' on inclusive and diverse approaches to teaching in an effort to yield more tangible and marketable outcomes in the form of test scores. Case studies in four schools, however, revealed important distinctions, as differently managed schools negotiated differently the degrees to which social and cultural boundaries were formed between schools, students, and the surrounding community in which it operated. These negotiations shaped different approaches to teaching and learning and outlooks on competition. The significance of the study is its negation of a culture-free and/or value-neutral assumption about market policies, primarily by illuminating the tension and impact of such policies on specific pedagogical forms and goals. More importantly, market policies are examined in light of social (re)production theory and the extent to which deregulation disrupts or perpetuates unequal social and cultural relations of power between schools and traditionally marginalized communities.

Abstracts in English, Afrikaans and Zulu
Small and medium enterprises play a significant role in the economic growth of Lesotho, however, they face low survival rates and competitive growth drawbacks. Market-driven strategies and access to finance have been identified as the major constraints hindering their survival, growth and effective operation in Lesotho. The purpose of the study was to investigate the influence of market-driven strategies and access to finance on the competitive growth of small and medium-sized enterprises in selected districts of Lesotho. A quantitative descriptive-correlation survey approach was followed in the data collection and the analysis phases of the research study. The target population consisted of a probability sample of (N = 400) entrepreneurs in the four selected districts of Lesotho. The data was captured and analysed for descriptive statistics, convergent and discriminant validity, composite and internal reliability and correlation in order to inform the structural equation modelling (SEM). SEM was used to test the research model and hypotheses to answer the research questions. The correlation analysis revealed a positive significant relationship between the market-driven strategies and access to finance constructs and related to the competitive growth of SMEs. The regression results showed a positive and significant influence of market-driven strategies (technological dynamic and competitive intensity) and access to finance (collateral requirement and financial information access) on the competitive growth of SMEs. The structural equation modelling analysis further indicated that the equation model derived from the covariance estimates of all explanatory factors of market-driven strategies and access to finance on competitive growth were within the goodness-of-fit threshold. The study was specific to small and medium enterprises, and the findings suggest that to address their challenges in Lesotho (i) enterprises need to be equipped with market-driven strategic (competitive intensity and technological dynamic) resources to deliver superior value to customers; and (ii) adequate policy initiatives are needed to improve enterprises’ access to finance, and such should (a) focus on improving access to financial information through awareness programmes, (b) consider adequate information on policy initiatives, support programmes and financial schemes geared to support Basotho small and medium-sized enterprises access to finance, and (c) harmonise the collateral requirements by banks to ease Basotho SMEs access to adequate credit funds. In sum, the results suggest the joint implementation of market-driven strategies and access to finance as enabling resources to assist enterprises to achieve and stay competitive in the current dynamic business environment.
Klein en medium ondernemings (KMO’s) speel ʼn beduidende rol in die ekonomiese groei van Lesotho. Hulle ervaar egter lae oorlewingstempo’s en mededingendegroei-nadele. Markgedrewe strategieë en toegang tot finansiering is geïdentifiseer as die vernaamste beperkings in die voortbestaan, groei en doeltreffende bedryf van hierdie ondernemings in Lesotho. Die doel van die studie was om die invloed van markgedrewe strategieë en toegang tot finansiering op die mededingende groei van KMO’s in bepaalde distrikte van Lesotho, te ondersoek. ʼn Kwantitatiewe beskrywende-korrelasie-opname-benadering is in die data-insameling en -ontledingsfases van die navorsingsondersoek gevolg. Die teikenpopulasie het bestaan uit ʼn waarskynlikheidsmonster van (N = 400) entrepreneurs in die vier gekose distrikte van Lesotho. Die data is vasgelê en ontleed vir beskrywende statistiek, konvergente en diskriminantgeldigheid, saamgestelde en interne betroubaarheid en korrelasie, as deel van strukturele vergelykingsmodellering, wat gebruik is om die navorsingsmodel en hipoteses te toets ten einde die navorsingsvrae te beantwoord. Die korrelasie-ontleding het ʼn positiewe beduidende verwantskap tussen die volgende konsepte getoon: markgedrewe strategieë, toegang tot finansiering en die mededingende groei van KMO’s. Die regressieresultate het daarop gedui dat markgedrewe strategieë (tegnologies dinamiese en mededingende intensiteit) en toegang tot finansiering (kollaterale vereiste en toegang tot finansiële inligting) ʼn positiewe en beduidende invloed op die mededingende groei van KMO’s het. Die strukturele vergelykingsmodelleringontleding het verder getoon dat die vergelykingsmodel afkomstig van die kovariansie-skattings van alle verduidelikende faktore van markgedrewe strategieë en toegang tot finansiering rakende mededingende groei, binne die geskiktheidsdrumpel val. Die studie was spesifiek oor KMO’s, en die bevindinge toon dat om die struikelblokke wat in Lesotho ervaar word te bowe te kom, (i) hierdie ondernemings toegerus moet word met markgedrewe strategiese (mededingende-intensiteit en tegnologies dinamiese) hulpbronne sodat hulle voortreflike waarde aan hul klante kan bied; en (ii) voldoende beleidsinisiatiewe nodig is om die ondernemings se toegang tot finansiering te verbeter; hierdie beleidsinisiatiewe moet (a) fokus op verbetering van toegang tot finansiële inligting deur bewustheidsprogramme (b) voldoende inligting voorsien oor beleid, ondersteuningsprogramme en finansiële skemas gerig op beter toegang vir KOMO’s tot finansiering, en (c) die kollaterale vereistes deur banke harmonieer om toegang deur KMO’s tot toereikende kredietfondse te fasiliteer. Kortom stel die resultate die gesamentlike implementering van markgedrewe strategieë en toegang tot finansiering as instaatstellingshulpbronne voor om ondernemings te help om mededingendheid te bewerkstellig en te behou in die huidige dinamiese sakeomgewing.
Amabhizinisi amancane nasafufusa (SME) adlala indima esemqoka ekuhlumiseni umnotho wasezweni laseLesotho. Yize-kunjalo, lincane kakhulu inani lamabhizinisi asindayo futhi lincane kakhulu inani lalawo ahlumayo kwizimakethe zamabhizinisi ezincintisanayo. Amasu aqhutshwa yizimakethe kanye nokutholakala kwezimali kubonwe njengezihibhe ezinkulu ezivimba ukuphumelela, ukuhluma kanye nokusebenza kahle kwamabhizinisi eLesotho. Injongo yalesi sifundo socwaningo bekukuphenya umthelela wamasu aqhutshwa yizimakethe kanye nokutholakala kwezimali zokuhlunyiswa komnotho wama-SME ngendlela ekhonyayo kwizifunda zaseLesotho. Indlela yesaveyi ebizwa nge-quantitative descriptive-correlation survey iye yalandelwa ekuqoqweni kwedatha kanye nakwizigaba zokuhlaziya kwisifundo socwaningo. Inani eliphelele labantu eliqondiwe linamasampuli wethuba lokwenzeka (probability sample of (N = 400) losomabhizinisi abakwizifunda ezine ezikhethiwe zaseLesotho. Idatha iqoqiwe yahlaziywa ukwenzela amanani achazayo, i-convergent and discriminant validity, i-composite kanye ne-internal reliability and correlation ngenhloso yokuhlomisa uhlelo lwe-structural equation modelling ngolwazi, ulwazi olusetshenziswe ukuhlola imodeli yocwaningo kanye nehayipothesisi ukuze kuphenduleke imibuzo yocwaningo. Uhlaziyo lwe_correlation analysis luveze ubudlelwano obubonakalayo phakathi kwezinhlaka zamasu aqhutshwa yizimakethe, ukutholakala kwezimali kanye nokuhluma ngamandla kwezomnotho kwamabhizinisi amancane nasafufusa (SMEs). Imiphumela yohlelo lwe-regression ikhombe amasu aqhutshwa yizimakethe (technological dynamic and competitive intensity) kanye nokutholakala kwezimali (collateral requirement and financial information access) njengezinhlaka ezinomthelela omuhle nobalulekile phezu kokuhluma ngamandla komnotho wamabhizinisi asafufusayo (SMEs). Uhlelo lokuhlaziya imodeli elibizwa nge-structural equation modelling liqhubeke nokuveza uhlelo lwe- equation model olususelwe kwisilinganiso se-covariance sezinhlaka zonke ezichazayo zamasu aqhutshwa yizimakethe kanye nokutholakala kwezimali kumnotho ohluma ngamandla wamabhizinisi amancane nasafufusa ukuthi kube ngaphakathi kohlelo lwe-goodness-of-fit threshold. Ucwaningo belugxile ikakhulu kumabhizinisi aamancane nasafufusa, , kanti ulwazi olufunyenwe luphakamisa ukuthi ukuze kuqedwe izinkinga okuhlangabezanwa nazo eLesotho, (i) la mabhizinisi adinga ukuba ahlonyiswe ngamasu aqhutshwa yimithombo yezimakethe (competitive intensity and technological dynamic) ngenhloso yokuletha izinga eliphezulu lomkhiqizo kumakhasimende; kanti (ii) kudinga imizamo yemigomo eyanele ukuthuthukisa izinga lokutholakala kwezimali ngamabhizinisi; le mizamo yomgomo kufanele (a) igxile ekuthuthukiseni izinga lokutholakala kolwazi lwezimali ngokusebenzisa izinhlelo zokwexwayisa, (b) ukunikeza ulwazi olwanele olumayelana nezomgomo, nezinhlelo zokuxhasa kanye nezikhwama zezimali ezihlelelwe ukuthuthukisa ukuthuthukisa uhlelo lizinga lokutholakala kwezimali ngamabhizinisi amancane nasafufusa, kanti futhi (c) ukuhlanganisa ndawonye izimfuno ezifanayo ngamabhange ukwenzela ukulungisa uhlelo olusiza ukunikezwa kwamabhizinisi amancane nasafufusa izikweletu zemali eyanele. Sekukonke nje, imiphumela iphakamisa ukuthi kube nohlelo oluhlanganyelwe lokusetshenziswa kwamasu aqhutshwa yizimakethe kanye nokutholakala kwezimali ezinceda imithombo ukuthi incede amabhizinisi ekufinyeleleni izinhloso kanye nokugcina ummoya wokuncintisana kwisizinda samanje sezebhizinisi.
Business Management
D. Phil. (Management Studies)