Littérature scientifique sur le sujet « Loyalty »
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Articles de revues sur le sujet "Loyalty"
Iman, Aljenadryn Adzani, Sri Vandayuli Riorini, Derby Sionaga et Arnold Pakpahan. « Pengaruh Multidimensi Customer Equity Terhadap Behavioral Loyalty Pada Pelanggan Aplikasi Mobile Food Delivery ». Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) 3, no 3 (3 octobre 2023) : 540–52. http://dx.doi.org/10.47709/jebma.v3i3.2803.
Texte intégralMujiburrahman, Mujiburrahman. « Peran Customer Satisfaction Sebagai Variabel Pemediasi Antara Perceived Value dengan Affective Loyalty dan Behavioral Loyalty ». EKOBIS SYARIAH 1, no 1 (24 juin 2021) : 29. http://dx.doi.org/10.22373/ekobis.v1i1.9991.
Texte intégralSafrika, Safrika. « PENGARUH KUALITAS INFORMASI DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS KONSUMEN DALAM BERBELANJA FASHION ONLINE DI BANDA ACEH ». Jurnal Sains Riset 8, no 2 (18 mars 2019) : 20–27. http://dx.doi.org/10.47647/jsr.v8i2.37.
Texte intégralQuoquab, Farzana, Norjaya Mohd. Yasin et Rozhan Abu Dardak. « A qualitative inquiry of multi-brand loyalty ». Asia Pacific Journal of Marketing and Logistics 26, no 2 (8 avril 2014) : 250–71. http://dx.doi.org/10.1108/apjml-02-2013-0023.
Texte intégralHamilton, William, Justine Zhang, Cristian Danescu-Niculescu-Mizil, Dan Jurafsky et Jure Leskovec. « Loyalty in Online Communities ». Proceedings of the International AAAI Conference on Web and Social Media 11, no 1 (3 mai 2017) : 540–43. http://dx.doi.org/10.1609/icwsm.v11i1.14972.
Texte intégralDarsono, Licen Indahwati. « LOYALTY & ; DISLOYALTY : SEBUAH PANDANGAN KOMPREHENSIF DALAM ANALISA LOYALITAS PELANGGAN ». KINERJA 8, no 2 (25 janvier 2017) : 163–73. http://dx.doi.org/10.24002/kinerja.v8i2.894.
Texte intégralHazlett, Allan. « Intellectual Loyalty ». International Journal for the Study of Skepticism 6, no 2-3 (23 mai 2016) : 326–50. http://dx.doi.org/10.1163/22105700-00603014.
Texte intégralParmar, Preetika, et ,. Radha. « Loyalty status of consumers to cigarettes brands and influencing factors in Bangalore City : A descriptive study ». Journal of Drug Delivery and Therapeutics 9, no 6-s (15 décembre 2019) : 143–47. http://dx.doi.org/10.22270/jddt.v9i6-s.3779.
Texte intégralHandayani Tammubua, Milcha. « BENARKAH ATMOSPHERIC CUES BERDAMPAK PADA HUBUNGAN KUALITAS LAYANANAN PADA LOYALTY INTENTION ? STUDI KASUS PERHOTELAN PADA DAERAH TUJUAN WISATA DI PAPUA ». Jurnal Organisasi dan Manajemen 11, no 1 (10 mars 2015) : 89–98. http://dx.doi.org/10.33830/jom.v11i1.75.2015.
Texte intégralAyuningtias, Kartika Sekar, et Trisha Gilang Saraswati. « Retail Service Quality and Customer Loyalty ». Journal of Secretary and Business Administration 3, no 1 (12 février 2019) : 58. http://dx.doi.org/10.31104/jsab.v3i1.84.
Texte intégralThèses sur le sujet "Loyalty"
Romppanen, Maiju, Cecilia Kellgren et Ladan Moradi. « Customer Loyalty Research : Can customer loyalty programs really build loyalty ? » Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.
Texte intégralBackground:
During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessarily as profitable as believed and it is not easy for companies to gain competitive advantage because almost all companies have similar customer clubs.
Purpose:
This thesis evaluates through a case study of a Swedish retail company whether customer loyalty programs manage to create loyalty among their members. Appropriate features of loyalty will be examined with the intention to evaluate whether there exists other factors outside the loyalty programs that are also influencing the creation of loyalty.
Method:
A qualitative study was conducted to answer the purpose of the thesis. Within the case study several semi-structured interviews were carried out with INTERSPORT and 20 telephone interviews with INTERSPORT customers. Empirical material was analyzed with a reflection to the theoretical framework and the research questions.
Conclusions:
Customer loyalty programs can enhance the creation of loyalty, but should be seen as a complement to other aspects of the business, namely, the product line, the customer service and the store concept. However, sustainable customer loyalty is difficult to obtain because many customers today are loyal to several companies instead of one.
Jonathan, Gideon Mekonnen, et Anna Kapetanakis. « How can loyalty programmes improve brand loyalty ? » Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934.
Texte intégralMorelli, Elena. « Smart Loyalty ». Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2019. http://amslaurea.unibo.it/18491/.
Texte intégralDavis, William John Gronow. « Investigating customer loyalty programmes : evolving to true customer loyalty ». Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85164.
Texte intégralPeloso, Antony Frederick. « The antecedents of the employee loyalty-customer loyalty relationship ». Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16028/1/Antony_Peloso_Thesis.pdf.
Texte intégralPeloso, Antony Frederick. « The antecedents of the employee loyalty-customer loyalty relationship ». Queensland University of Technology, 2005. http://eprints.qut.edu.au/16028/.
Texte intégralOw, Caryn. « A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands ». Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1059.
Texte intégralKalman, Timea, et Emma Simonsson. « Loyalty Program Avoidance ». Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4750.
Texte intégralLoyalty programs have become an important element of the modern company and its existence can be noticed in every kind of businesses. The aim with loyalty programs is to win customers loyalty in order to keep them away from the competitors. However, there are some issues existing in creating and maintaining long-term relationships, for instance when consumers choose to decline participation in loyalty programs. A qualitative research method with an inductive approach has been used, by using the interview method CIT to collect the empirical data. 82 open-ended interviews were made with respondents from Sweden and Hungary in order to identify possible differences in loyalty program avoidance between the two countries. Based on the answers, a model with factors that indicates loyalty program avoidance was created, which represent the foundation of the literature review. The result of the study has shown that both similarities and dissimilarities between the nationalities exist, where the major difference is preference of convenience and personal issues. The study indicates that the Swedish consumers tend to reject loyalty program offers for the convenience reasons, in terms of store distance and bad service, while the Hungarian consumers are more concerned about their personal integrity, such as trust and privacy. However, similarities that could be clearly observed were issues with commitment, gaining benefits and struggling with time pressure.
Åbom, Malin. « Contemporary Organizational Loyalty : A Study about Loyalty within the Consulting Trade ». Thesis, Linköping University, Department of Social and Welfare Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-12113.
Texte intégralOrganizational Loyalty is a concept which is becoming increasingly important to discuss in today‘s society; employment agencies and consulting companies are losing staff by the hour however if that is a consequence of not being loyal to the employer, implies that people know what the term Organizational Loyalty actually means. Or not. This thesis‘s purpose was to investigate what Organizational Loyalty is within the consulting trade, to sensitize for the consulting business‘s the different factors that seem to influence loyalty and to give recommendations as to what might be done in order to make employees who work as consultants within the consulting trade experience more loyal to the organization which they are employed at. The analyzed material managed to reveal that loyalty is more than just a word within the consulting trade; it is an important mean of delivering high quality services to a company‘s customers and the only way for employers to attempt making employees more loyal to the organization is by respecting different factors that seem to influence loyalty to the organization and reinforcing these when they are in contact with the employees. By and large, the results suggest that there is a significance of defining Organizational Loyalty as something more than just a term within the consulting business; it is the underlying dimensions that together create the actual meaning of what it is and by knowing what the significance of Organizational Loyalty is, employers might be able to work better for reinforcing loyalty among their employees.
Ahlström, Sofia, et Niklas Wangsell. « The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer ». Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16241.
Texte intégralLivres sur le sujet "Loyalty"
Raatma, Lucia. Loyalty. Ann Arbor, Mich : Cherry Lake Pub., 2009.
Trouver le texte intégralService, Direct Mail Information, dir. Consumer loyalty : Building relationships and loyalty. London : Direct Mail Information Service, 2000.
Trouver le texte intégralRobinson, Sionade, et Lyn Etherington. Customer Loyalty. London : Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037.
Texte intégralRobins, Denise. Dear loyalty. Bath, England : BBC Audiobooks/Chivers, 2005.
Trouver le texte intégralMeschke, Stephan. Employee Loyalty. Cham : Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-68425-9.
Texte intégralLourie, Richard. First loyalty. London : Macmillan, 1986.
Trouver le texte intégralJollimore, Troy A. On loyalty. Abingdon, Oxon : Routledge, 2012.
Trouver le texte intégralFoust, Mathew A. Loyalty to Loyalty. Fordham University Press, 2022. http://dx.doi.org/10.1515/9780823292110.
Texte intégralClare-Tighe, Jean. Loyaulté Me Lie : Loyalty Binds Me. Troubador Publishing Limited, 2017.
Trouver le texte intégral6, Tr3 6., et Tre Sixsix. Blind Loyalty 2 : Love & Loyalty. Lulu.com, 2017.
Trouver le texte intégralChapitres de livres sur le sujet "Loyalty"
Burns, Andrea. « Loyalty ». Dans The Encyclopedia of Human Resource Management, 310–13. San Francisco, CA : Pfeiffer : A Wiley Imprint, 2012. http://dx.doi.org/10.1002/9781118364741.ch58.
Texte intégralFletcher, George P. « Loyalty ». Dans A Companion to Philosophy of Law and Legal Theory, 513–20. Oxford, UK : Wiley-Blackwell, 2010. http://dx.doi.org/10.1002/9781444320114.ch35.
Texte intégralConnor, James M. « Loyalty ». Dans Emotions, Everyday Life and Sociology, 27–41. 1 Edition. | New York : Routledge, 2018. | Series : Classical and contemporary social theory : Routledge, 2018. http://dx.doi.org/10.4324/9781315207728-3.
Texte intégralRoberts, Chris, et Jay Black. « Loyalty ». Dans Doing Ethics in Media, 148–64. 2e éd. New York : Routledge, 2021. http://dx.doi.org/10.4324/9781315174631-9.
Texte intégralFurey, Heidi, Scott Hill et Sujata K. Bhatia. « Loyalty ». Dans Beyond the Code, 141–72. New York : Routledge, 2021. http://dx.doi.org/10.4324/9781315643816-5.
Texte intégralLi, Xiang. « Loyalty ». Dans Encyclopedia of Tourism, 564–66. Cham : Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-01384-8_123.
Texte intégralDevonis, David C. « Loyalty ». Dans Exploring Cross-Cultural Psychology, 89–90. 2e éd. New York : Routledge, 2023. http://dx.doi.org/10.4324/9781003300380-38.
Texte intégralBaker, Bradley J. « Loyalty ». Dans Encyclopedia of Sport Management, 294–95. Edward Elgar Publishing, 2021. http://dx.doi.org/10.4337/9781800883284.loyalty.
Texte intégralWilliamson, Janine, et Najmeh Hassanli. « Loyalty ». Dans Encyclopedia of Tourism Management and Marketing, 97–99. Edward Elgar Publishing, 2022. http://dx.doi.org/10.4337/9781800377486.loyalty.
Texte intégralFoust, Mathew A. « Loyalty to Loyalty ». Dans Loyalty to Loyalty, 51–81. Fordham University Press, 2012. http://dx.doi.org/10.5422/fordham/9780823242696.003.0004.
Texte intégralActes de conférences sur le sujet "Loyalty"
Bullinger, Martin, et Stefan Kober. « Loyalty in Cardinal Hedonic Games ». Dans Thirtieth International Joint Conference on Artificial Intelligence {IJCAI-21}. California : International Joint Conferences on Artificial Intelligence Organization, 2021. http://dx.doi.org/10.24963/ijcai.2021/10.
Texte intégralKvíčala, Daniel, et Halina Starzyczná. « Customer Buying Behaviour in International E-commerce through Empirical E-shop Data ». Dans Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics : Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.121.
Texte intégralCuratman, Aang, Agus Suroso, Junaedi Junaedi, Yono Maulana, Rahmadi Rahmadi et Soesanty Maulany. « Could the Loyalty Program Increase Store Loyalty ? » Dans Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018). Paris, France : Atlantis Press, 2019. http://dx.doi.org/10.2991/isseh-18.2019.29.
Texte intégralMikšík, Ondřej, et Halina Starzyczná. « Firms´ Behaviour in Selling Regional Brands and Customer Loyalty in E-commerce ». Dans Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics : Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.101.
Texte intégralBreaban, Lucian, et Remus Ion Hornoiu. « Understanding Customer Loyalty in Romanian Wellness Spa Tourism : Insights from TRA Research ». Dans 9th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2023. http://dx.doi.org/10.24818/basiq/2023/09/057.
Texte intégralIvanovska Przo, Dijana, Maja Kocoska et Katerina Petrovska. « CREATING LOYAL CUSTOMERS IN DISRUPTIVE TIMES ». Dans 5th International Scientific Conference – EMAN 2021 – Economics and Management : How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/eman.2021.281.
Texte intégralJ, D., Dinuka Chathuranga, J. A, K. A. Dilini, W. A, W. A et W. G. « Customer Loyalty Program ». Dans 8th International Conference on Advances in Computing, Electronics and Communication - ACEC. Institute of Research Engineers and Doctors, 2019. http://dx.doi.org/10.15224/978-1-63248-165-8-04.
Texte intégralShen, Zhitao, Muhammad Aamir Cheema et Xuemin Lin. « Loyalty-based selection ». Dans the 21st ACM international conference. New York, New York, USA : ACM Press, 2012. http://dx.doi.org/10.1145/2396761.2398599.
Texte intégralJiang, Xijun, Chaithanaskorn Phawitpiriyakliti et Sid Terason. « THE INFLUENCE OF DESTINATION IMAGE AND SERVICE INNOVATION ON TOURIST LOYALTY : THE MEDIATING EFFECT OF PERCEIVED VALUE ». Dans THE 2023 INTERNATIONAL CONFERENCE ON CREATIITY, MANAGEMENT, EDUCATION, TECHNOLOGY AND SCIENCES. EDUCATION STUDIO, 2023. http://dx.doi.org/10.62788/cc276md.
Texte intégralWang, Hong, Daniela Corsaro, Xiao Han, Xin Qi et Di Kuang. « Exploring the Relationship between Relevance of Coalition Loyalty Programs and Loyalty ». Dans 2018 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2018. http://dx.doi.org/10.23919/picmet.2018.8481947.
Texte intégralRapports d'organisations sur le sujet "Loyalty"
Marshak, Ronni. Brand Loyalty. Boston, MA : Patricia Seybold Group, octobre 2011. http://dx.doi.org/10.1571/psgp10-06-11cc.
Texte intégralGans, Joshua, Avi Goldfarb et Mara Lederman. Exit, Tweets and Loyalty. Cambridge, MA : National Bureau of Economic Research, janvier 2017. http://dx.doi.org/10.3386/w23046.
Texte intégralMarshak, Ronni. Do Rewards Programs Foster Loyalty ? Boston, MA : Patricia Seybold Group, juillet 2009. http://dx.doi.org/10.1571/psgp07-09-09cc.
Texte intégralSeybold, Patricia. Nurturing Customer Loyalty in the B2B World. Boston, MA : Patricia Seybold Group, mai 2005. http://dx.doi.org/10.1571/bp5-26-05cc.
Texte intégralDeCicca, Philip, Donald Kenkel, Feng Liu et Jason Somerville. Quantifying Brand Loyalty : Evidence from the Cigarette Market. Cambridge, MA : National Bureau of Economic Research, avril 2021. http://dx.doi.org/10.3386/w28690.
Texte intégralKang, Ju-Young M. Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces. Ames : Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-503.
Texte intégralDuque Rengel, VK, ME Abendaño Ramírez et AV Velásquez Benavides. Analysis of communication factors influencing customer loyalty among university students. Revista Latina de Comunicación Social, juin 2017. http://dx.doi.org/10.4185/rlcs-2017-1190en.
Texte intégralSu, Jin, et Aihwa Chang. Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion. Ames : Iowa State University, Digital Repository, novembre 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-24.
Texte intégralLee, Jong-Geun, Amrut Sadachar et Srikant Manchiraju. Investigating Customer Loyalty to Apparel and Beauty Subscription Box Retailers. Ames : Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-283.
Texte intégralCosta, Dora, et Matthew Kahn. Cowards and Heroes : Group Loyalty in the American Civil War. Cambridge, MA : National Bureau of Economic Research, décembre 2001. http://dx.doi.org/10.3386/w8627.
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