Littérature scientifique sur le sujet « Labour Politics Economy Categorization Slavery »

In a light-speed economy of communication, the only thing that moves faster than information is imagination. And in a time when, more than ever before, information is the currency of global politics, economics, conflict, and conquest what better way to critique and crinkle the global-social than to combine the two - information and imagination - into an hilarious mockery of, and a brief incursion into the vistas of the globalitarian order. This is precisely the reflexive and rhetorical pot-pourri that the group 'the Yes Men' (www.theyesmen.org) have formed. Beginning in 2000, the Yes Men describe themselves as a "network of impostors". Basically, the Yes Men (no they're not all men) fool organisations into believing they are representatives of the WTO (World Trade Organisation) and in-turn receive, and accept, invitations to speak (as WTO representatives) at conferences, meetings, seminars, and all manner and locale of corporate pow-wows. At these meetings, the Yes Men deliver their own very special brand of WTO public address. Let's walk through a hypothetical situation. Ashley is organising a conference for a multinational adult entertainment company, at which the management might discuss ways in which it could cut costs from its dildo manufacturing sector by moving production to Indonesia where labour is cheap and tax non-existent (for some), rubber is in abundance, and where the workers hands are slender enough so as to make even the "slimline-tickler" range appear gushingly large in annual report photographs. Ashley decides that a presentation from Supachai Panitchpakdi - head of the WTO body - on the virtues of unrestrained capitalism would be a great way to start the conference, and to build esprit de corps among participants - to summon some good vibrations, if you will. So Ashley jumps on the net. After the obligatory four hours of trying to close the myriad porn site pop-ups that plague internet users of the adult entertainment industry, Ashley comes across the WTO site - or at least what looks like the WTO site - and, via the email link, goes about inviting Supachai Panitchpakdi to speak at the conference. What Ashley doesn't realise is that the site is a mirror site of the actual WTO site. This is not, however, grounds for Ashley's termination because it is only after careful and timely scrutiny that you can tell the difference - and in a hypercapitalist economy who has got time to carefully scrutinize? You see, the Yes Men own the domain name www.gatt.org (GATT [General Agreement on Tariffs and Trade]being the former, not so formalised and globally sanctioned incarnation of the WTO), so in the higgledy-piggeldy cross-referencing infosphere of the internet, and its economy of keywords, unsuspecting WTO fans often find themselves perusing the Yes Men site. The Yes Men are sirens in both senses of the word. They raise alarm to rampant corporatism; and they sing the tunes of corporatism to lure their victims – they signal and seduce. The Yes Men are pull marketers, as opposed to the push tactics of logo based activism, and this is what takes them beyond logoism and its focus on the brand bullies. During the few years the Yes Men have been operating their ingenious rhetorical realignment of the WTO, they have pulled off some of the most golden moments in tactical media’s short history. In May 2002, after accepting an email invitation from conference organisers, the Yes Men hit an accountancy conference in Sydney. In his keynote speech, yes man Andy Bichlbaum announced that as of that day the WTO had decided to "effect a cessation of all operations, to be accomplished over a period of four months, culminating in September". He announced that "the WTO will reintegrate as a new trade body whose charter will be to ensure that trade benefits the poor" (ref). The shocking news hit a surprisingly receptive audience and even sparked debate in the floor of the Canadian Parliament where questions were asked by MP John Duncan about "what impact this will have on our appeals on lumber, agriculture, and other ongoing trade disputes". The Certified Practicing Accountants (CPA) Australia reported that [t]he changes come in response to recent studies which indicate strongly that the current free trade rules and policies have increased poverty, pollution, and inequality, and have eroded democratic principles, with a disproportionatly large negative effect on the poorest countries (CPA: 2002) In another Yes Men assault, this time at a Finnish textiles conference, yes man Hank Hardy Unruh gave a speech (in stead of the then WTO head Mike Moore) arguing that the U.S. civil war (in which slavery became illegal) was a useless waste of time because the system of imported labour (slavery) has been supplanted now by a system of remote labour (sweatshops)- instead of bringing the "labour" to the dildos via ships from Africa, now we can take the dildos to the "labour", or more precisely, the idea of a dildo - or in biblical terms - take the mount'em to Mohammed, Mhemmet, or Ming. Unruh meandered through his speech to the usual complicit audience, happy to accept his bold assertions in the coma-like stride of a conference delegate, that is, until he ripped off his business suit (with help from an accomplice) to reveal a full-body golden leotard replete with a giant golden phallus which he proceeded to inflate with the aid of a small gas canister. He went on to describe to the audience that the suit, dubbed "the management leisure suit", was a new innovation in the remote labour control field. He informed the textiles delegates that located in the end of the phallus was a small video interface through which one could view workers in the Third World and administer, by remote control, electric shocks to those employees not working hard enough. Apparently after the speech only one objection was forwarded and that was from a woman who complained that the phallus device was not appropriate because not only men can oppress workers in the third world. It is from the complicity of their audiences that the Yes Men derive their most virulent critique. They point out that the "aim is to get people to think more seriously about the sort of bullshit they are prepared to swallow, if and when the information comes from a suitably respected authority. By appearing, for example, in the name of the WTO, one could even make out a case for justifying homicide, irrespective of the target audience's training and intellect" (Yes men) Unruh says. And this is the real statement that the Yes Men make, their real-life, real-time theatre hollows-out the signifer of the WTO and injects its own signified to highlight the predominant role of language - rhetoric - in the globalising of the ideas of neo-liberalism. In speaking shit and having people, nay, experts, swallow it comfortably, the Yes Men punctuate that globalisation is as much a movement of ideas across societies as it is a movement of things through societies. It is a movement of ideals - a movement of meanings. Organisations like the WTO propagate these meanings, and propagandise a situation where there is no alternative to initiatives like free trade and the top-down, repressive regime espoused buy neoliberal triumphalists. The Yes Men highlight that the seemingly immutable and inevitable charge of neoliberalism, is in fact simply the dominance of a single way of structuring social life - one dictated by the market. Through their unique brand of semiotic puppetry, the Yes Men show that the project of unelected treaty organisations like the WTO and their push toward the globalisation of neoliberalism is not inevitable, it is not a fait accompli, but rather, that their claims of an inexorable movement toward a neo-liberal capitalism are simply more rhetorical than real. By using the spin and speak of the WTO to suggest ideas like forcing the world's poor to recycle hamburgers to cure world hunger, the Yes Men demonstrate that the power of the WTO lies on the tip of their tongue, and their ability to convince people the world over of the unquestionable legitimacy of that tongue-tip teetering power. But it is that same power that has threatened the future of the Yes Men. In November 2001, the owners of the gatt.org website received a call from the host of its webpage, Verio. The WTO had contacted Verio and asked them to shut down the gatt.org site for copyright violations. But the Yes Men came up with their own response - they developed software that is freely available and which allows the user to mirror any site on the internet easily. Called "Reamweaver", the software allows the user to instantly "funhouse-mirror" anyone's website, copying the real-time "look and feel" but letting the user change any words, images, etc. that they choose. The thought of anyone being able to mimic any site on the internet is perhaps a little scary - especially in terms of e-commerce - imagine that "lizard-tongue belly button tickler" never arriving! Or thinking you had invited a bunch of swingers over to your house via a swingers website, only to find that you'd been duped by a rogue gang of fifteen tax accountants who had come to your house to give you a lecture on the issues associated with the inclusion of pro-forma information in preliminary announcements in East Europe 1955-1958. But seriously, I'm yet to critique the work of the Yes Men. Their brand of protest has come under fire most predictably from the WTO, and least surprisingly from their duped victims. But, really, in an era where the neo-liberal conservative right dominate the high-end operations of sociality, I am reticent to say a bad word about the Yes Men's light, creative, and refreshing style of dissent. I can hear the "free speech" cry coming from those who'd charge the Yes Men with denying their victims the right to freely express their ideas - and I suppose they are correct. But can supra-national institutions like the WTO and their ilk really complain about the Yes Men’s infringement on their rights to a fair communicative playing field when daily they ride rough-shod over the rights of people and the people-defined "rights" of all else with which we share this planet? This is a hazardous junction for the dissent of the Yes Men because it is a point at which personal actions collide head-on with social ethics. The Yes Men’s brand of dissent is a form of direct action, and like direct action, the emphasis is on putting physical bodies between the oppressor and the oppressed – in this case between the subaltern and the supra-national. The Yes Men put their bodies between and within bodies – they penetrate the veneer of the brand to crawl around inside and mess with the mind of the host company body. Messing with anybody’s body is going to be bothersome. But while corporations enjoy the “rights” of embodied citizens, they are spared from the consequences citizens must endure. Take Worldcom’s fraudulent accounting (the biggest in US history) for instance, surely such a monumental deception necessitates more than a USD500 million fine. When will “capital punishment” be introduced to apply to corporations? As in “killing off” the corporation and all its articles of association? Such inconsistencies in the citizenry praxis of corporations paint a pedestrian crossing at the junction where “body” activism meets the ethic (right?) of unequivocal free-speech for all – and when we factor-in crippling policies like structural adjustment, the ethically hazardous junction becomes shadowed by a glorious pedestrian overpass! Where logocentric activism literally concentrates on the apparel – the branded surface - the focus of groups like the Yes Men is on the body beneath – both corporate and corporeal. But are the tactics of the Yes Men enough? Does this step beyond logocentric focused activism wade into the territory of substantive change? Of course the answer is a resounding no. The Yes Men are culture jammers - and culture jamming exists in the realm of ephemera. It asks a question, for a fleeting moment in the grand scheme of struggle, and then fades away. Fetishising the tactics of the Yes Men risks steering dissent into a form of entertainment - much like the entertainmentised politics it opposes. What the Yes Men do is creative and skilful, but it does not express the depth of commitment displayed by those activists working tirelessly on myriad - less-glamorous - campaigns such as the free West Papua movement, and other broader issues of social activism like indigenous rights. If politics is entertainment, then the politics of the Yes Men celebrates the actor while ignoring the hard work of the production team. But having said that, I believe the Yes Men serve an important function in the complex mechanics of dissent. They are but one tactic - they cannot be expected to work with history, they exist in the moment, a transitory trance of reason. And provided the Yes Men continue to use their staged opportunities as platforms to suggest BETTER IDEAS, while also acknowledging the depth and complexity of the subject matter with which they deal, then their brand of protest is valid and effective. The Yes Men ride the cusp of a new style of contemporary social protest, and the more people who likewise use imagination to counter the globalitarian regime and its commodity logic, the better. Through intelligent satire and deft use of communication technologies, the Yes Men lay bare the internal illogic (in terms of human and ecological wellbeing) of the fetishistic charge to cut costs at all costs. Thank-Gatt for the Yes Men, the chastisers of the global eco-social pimps. Works Cited CPA. (2002). World Trade Organisation to Redefine Charter. http://theyesmen.org/tro/cpa.html Yes Men: http://theyesmen.org/ * And thanks to Phil Graham for the “capital punishment” idea. Links http://theyesmen.org/ http://theyesmen.org/tro/cpa.html http://www.gatt.org http://www.theyesmen.org/ Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Pace, John. "The Yes Men" M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0306/05-yesmen.php>. APA Style Pace, J. (2003, Jun 19). The Yes Men. M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0306/05-yesmen.php>

Political issues, in general, focus on the content of political actors’ communication and most often describe either the main issue or several issues that are in the focus of a political actor’s statement or any other relevant text (e.g., press release, news article, tweet, etc.). The basic premise of analyzing political issues in the self-presentation of political actors is that one major goal of political actors’ communication is to place specific issues on the political agenda (Strömbäck & Esser, 2017). Political issues are most often coded based on a list of pre-defined issues that refer to different policies and sometimes also to polity or politics. The scope and detail of the individual issues depend on the purpose and the focus of the analysis. Field of application/theoretical foundation: Apart from being a common descriptive and control variable, the coding of issues in political actors’ communication can serve as the basis for more complex variables or concepts such as agenda building or issue ownership. Agenda building, at large, refers to the process of how media content is shaped by societal forces (Lang & Lang, 1981). With regard to analyses of politicians’ self-presentation, most work focuses on the processes of communication by which political actors aim to obtain media coverage for their issues (Norris et al., 1999; Seethaler & Melischek, 2019). Analyses on agenda building usually compare issue agendas between at least two different forms of communication, e.g., between channels where political actors have high control (such as press releases, party manifestos, social media messages) and journalistic outlets where political actors have less control (e.g., Harder et al., 2017; Kiousis et al., 2006; Seethaler & Melischek, 2019). Content analyses on agenda building usually start by, first, identifying relevant issue fields and categories (inductively or deductively). Second, the dominant political issues in political actors’ communication and/or other forms of communication (e.g., news articles) are coded according to predefined lists. Third, the occurrence of specific issues or issue agendas are compared between the different forms of communication, often over time (see, e.g., Seethaler & Melischek, 2019). Issue ownership, in broad terms, means that some parties are considered by the public in general as being more adept to deal with, or more attentive to, certain issues (Lachat, 2014; Petrocik, 1996; Walgrave et al., 2015). Traditionally, issue ownership has been analyzed from a demand-side perspective, based on surveys, as the connection between issues and parties in voters’ minds. Definitions of issue ownership usually comprise at least two dimensions: competence issue ownership (parties’ perceived capacity to competently handle or solve a certain issue) and associative issue ownership (the spontaneous link between some parties and some issues) (Walgrave et al., 2015). Content analyses build on these definitions to investigate to what extent political actors focus on issues that they (respectively their parties) own and what factors may explain the (non-)reliance on owned issues (e.g., Dalmus et al., 2017; Peeters et al., 2019). Other content analyses use issue ownership as an independent variable, for example, to explain user reactions to parties’ social media messages (e.g., Staender et al., 2019). Content analyses on issue ownership usually start by, first, identifying relevant issue fields and categories (inductively or deductively). Second, the dominant political issues in political actors’ communication are coded according to predefined lists. Third, political actors are assigned issue ownership for specific issues based on theoretical considerations, existing literature, and/or survey data. Fourth, an index for owned issues is calculated at the statement or text level based on the coded issues and the predefined ownership for specific issues. References/combination with other methods of data collection: Political issues can be analyzed using both manual and automated content analysis (e.g. topic modeling or dictionary approach). Analyses use both inductive or deductive approaches and/or a combination of both to identify issue categories and extend or amend previous lists of political issues. Example studies: Dalmus et al. (2019), Peeters et al. (2019); Seethaler & Melischek (2019) Table 1: Summary of a selection of studies on agenda building and/or issue ownership Author(s) Sample Unit of Analysis Values Reliability Seethaler & Melischek (2019) Content type: parties’ news releases and tweets, media reports Country: Austria Political actors: all parliamentary parties (ÖVP, SPÖ, FPÖ, Grüne, NEOS, Liste Pilz) Outlets: all party news releases, parties’ and top candidates’ twitter accounts, five legacy media outlets Sampling period: 6 weeks before the national election day in 2017 (4 September 2017–14 October 2017) Sample size: 1,009 news releases, 9,088 tweets, 2,422 news stories Unit of analysis: individual news releases, tweets, and news stories Level of analysis: issue agendas Dominant issue: 13 issue areas based on the Comparative Agendas Project: civil rights, government operations, law and crime, international affairs and defence, European integration, macroeconomics, domestic commerce, transportation and technology, environment and agriculture, education, labour, social welfare and housing, health Cohen’s Kappa between .91 and .95 Harder, Sevenans, & Van Aelst (2017) Content type: newspaper, television, radio, news website, and Twitter items featuring a political topic, a domestic political actor, or an election-specific term Country: Belgium (Political) actors: tweets by 678 professional journalists, 44 accounts affiliated with legacy media organizations, 467 politicians, 19 civil society organizations, 109 “influentials” Outlets: 5 print newspapers, 3 news websites, 2 daily television newscasts, 6 daily radio newscasts, current affairs tv programs, and election-specific tv shows Sampling period: Belgian 2014 election campaign (1 May to 24 May 2014) Sample size: n = 9,935 Unit of analysis: news items and tweets Level of analysis: news items (n = 5,260) / news stories (n = 414) Issues (up to three issues per item): list of 28 broad issues based on the Comparative Agendas Project Categorization of news stories: inductive coding of individual time- and place-specific events based on news items from traditional news outlets. Non-news items and tweets were then assigned to the already-identified news stories Krippendorff’s alpha = .70 Krippendorff’s alpha = .76 (for assigning news story to tweet) Dalmus, Hänggli, Bernhard (2019) Content type: party manifestos, party press releases, and newspaper coverage Countries: CH, DE, FR, UK Political actors: parties Outlets: 1 quality newspaper and 1 tabloid per country, all party press releases and manifestos Sampling period: election campaigns between 2010 and 2013 (8 weeks prior to the respective election days) Sample size: 4,191 Unit of analysis: Actor statements on issues concerning national politics and containing either an explicitly mentioned position or interpretation/ elaboration on the issue Level of analysis: text level Main issue: Economy, Welfare, Budget, Freedom and Rights, Europe/ Globalization, Education, Immigration, Army, Security, Ecology, Institutional Reforms, Infrastructure, Elections and Events (each of these top-issue categories is made up of several more detailed sub-issues leading to a total of 127 issue options) Issue emphasis: percentage of statements devoted to a certain issue Issue ownership: issue fully belongs to one party (1), issue belongs to center-left / center-right parties (0.5), issue is unowned (0) (based on Seeberg, 2016; Tresch et al., 2017, for more details see the paper) Cohen’s Kappa ?.3 for sub-issues; Cohen’s Kappa ?.5 for top-issues Peeters, Van Aelst, & Praet (2019) Content type: politicians’ tweets, online media coverage, and parliamentary documents Country: Belgium (Flemish part) Political actors: 144 MPs from the 6 parties represented in the Flemish and federal parliament Outlets: 13 Flemish news outlets Sampling period: 1 January to 1 September, 2018 Sample size: n = 51,691 tweets, n = 8,857 articles, n = 12,638 parliamentary documents Unit of analysis: text level Level of analysis: issue agendas Index for issue concentration: Herfindahl index (to assess how diverse/ concentrated the individual issue agendas are across platforms) Issues: automated coding of 20 issue topics using the Dutch dictionary based on the Comparative Agendas Project Issue ownership: operationalization based on survey data; relative party ownership scores for each politician were assigned based on the percentage of respondents that linked a certain party with the topic NA (A manual check on 200 randomly selected documents shows that a little over 70% of the automated non-codings were in fact non-classifiable documents. For the other 30%, the dictionary was not able to properly classify the documents.) References Dalmus, C., Hänggli, R., & Bernhard, L. (2017). The charm of salient issues? Parties’ strategic behavior in press releases. In P. van Aelst & S. Walgrave (Eds.), How Political Actors Use the Media: A Functional Analysis of the Media’s Role in Politics (pp. 187–205). Springer International Publishing. https://doi.org/10.1007/978-3-319-60249-3_10 Harder, R. A., Sevenans, J., & van Aelst, P. (2017). Intermedia Agenda Setting in the Social Media Age: How Traditional Players Dominate the News Agenda in Election Times. The International Journal of Press/Politics, 22(3), 275–293. https://doi.org/10.1177/1940161217704969 Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First- and Second-Level Agenda-Building and Agenda-Setting Effects: Exploring the Linkages Among Candidate News Releases, Media Coverage, and Public Opinion During the 2002 Florida Gubernatorial Election. Journal of Public Relations Research, 18(3), 265–285. https://doi.org/10.1207/s1532754xjprr1803_4 Lachat, R. (2014). Issue ownership and the vote: the effects of associative and competence ownership on issue voting. Swiss Political Science Review, 20(4), 727–740. https://doi.org/10.1111/spsr.12121 Lang, G.E., & Lang, K. (1981). Watergate: An exploration of the agenda-building process. In: Wilhoit, G.C., & De Bock, H. (Eds.). Mass Communication Review Yearbook. SAGE, pp. 447–468. Norris, P., Curtice, J., Sanders, D., et al. (1999). On Message: Communicating the Campaign. SAGE. Peeters, J., van Aelst, P., & Praet, S. (2019). Party ownership or individual specialization? A comparison of politicians’ individual issue attention across three different agendas. Party Politics, 55(4), 135406881988163. https://doi.org/10.1177/1354068819881639 Petrocik, J.R. (1996). Issue ownership in presidential elections, with a 1980 case study. American Journal of Political Science, 40(3), 825–850. Seeberg, H. B. (2017). How stable is political parties’ issue ownership? A cross-time, cross-national analysis. Political Studies, 65(2), 475–492. https://doi.org/10.1177/0032321716650224 Seethaler, J., & Melischek, G. (2019). Twitter as a tool for agenda building in election campaigns? The case of Austria. Journalism, 20(8), 1087–1107. https://doi.org/10.1177/1464884919845460 Staender, A., Ernst, N., & Steppat, D. (2019). Was steigert die Facebook-Resonanz? Eine Analyse der Likes, Shares und Comments im Schweizer Wahlkampf 2015. SCM Studies in Communication and Media, 8(2), 236–271. https://doi.org/10.5771/2192-4007-2019-2-236 Strömbäck, J., & Esser, F. (2017). Political Public Relations and Mediatization: The Strategies of News Management. In P. van Aelst & S. Walgrave (Eds.), How Political Actors Use the Media: A Functional Analysis of the Media’s Role in Politics (pp. 63–83). Springer International Publishing. https://doi.org/10.1007/978-3-319-60249-3_4 Tresch, A., Lefevere, J., Walgrave, S. (2018). How parties’ issue emphasis strategies vary across communication channels: The 2009 regional election campaign in Belgium. Acta Politica, 53(1), 25–47. https://doi.org/10.1057/s41269-016-0036-7 Walgrave, S., Tresch, A., & Lefevere, J. (2015). The Conceptualisation and Measurement of Issue Ownership. West European Politics, 38(4), 778–796. https://doi.org/10.1080/01402382.2015.1039381

In the 1980s, an extremely successful Nescafé Gold Blend coffee advertising campaign dared to posit, albeit subliminally, that a love relationship was inextricably linked to coffee. Over several years, an on-again off-again love affair appeared to unfold onscreen; its ups and downs narrated over shared cups of coffee. Although the association between the relationship and Gold Blend was loose at best, no direct link was required (O’Donohoe 62). The campaign’s success was its reprisal of the cultural myth prevalent in the West that coffee and love, coffee and relationships, indeed coffee and intimacy, are companionate items. And, the more stable lover, it would seem, is available on the supermarket shelf. Meeting for coffee, inviting a potential lover in for a late-night cup of coffee, or scheduling a business meeting in an espresso bar are clichés that refer to coffee consumption but have little to do with the actual product. After all, many a tea-drinker will invite friends or acquaintances “for coffee.” This is neatly acknowledged in a short romantic scene in the lauded feature film Good Will Hunting (1997) in which a potential lover’s suggestion of meeting for coffee is responded to smartly by the “genius” protagonist Will, “Maybe we could just get together and eat a bunch of caramels. [...] When you think about it, it’s just as arbitrary as drinking coffee.” It was a date, regardless. Many in the coffee industry will argue that coffee—rather than tea, or caramel—is legendary for its intrinsic capacity to foster and ignite new relationships and ideas. Coffee houses are repeatedly cited as the heady location for the beginnings of institutions from major insurance business Lloyd’s of London to the Boston Tea Party, J.K. Rowling’s Harry Potter series of novels, and even Western Australian indie band Eskimo Joe. This narrative images the coffee house and café as a setting that supports ingenuity, success, and passion. It is tempting to suggest that something intrinsic in coffee renders it a Western social lubricant, economic powerhouse, and, perhaps, spiritual prosthesis. This paper will, however, argue that the social and cultural production of “coffee” cannot be dissociated from feeling. Feelings of care, love, inspiration, and desire constellate around “coffee” in a discourse of warm, fuzzy affect. I suggest that this blooming of affect is not superfluous but, instead, central to the way in which coffee is produced, represented and consumed in Western mass culture. By exploring the currently fashionable practice of “direct trade” between roasters and coffee growers as represented on the Websites of select Western roasting companies, the repetition of this discourse is abundantly clear. Here, the good feelings associated with cross-cultural friendship are figured as the condition and reward for the production of high quality coffee beans. Money, it seems, does not buy happiness—but good quality coffee can. Good (Colonial) Feelings Before exploring the discursive representation of friendship and good feeling among the global coffee community with regard to direct trade, it is important to account for the importance of feeling as a narrative strategy with political affects and effects. In her discussion of “happy objects,” cultural theorist of emotion Sara Ahmed argues that specific objects are associated with feelings of happiness. She gives the telling example of coffee as an object intimately tied with happy feeling within the family. So you make coffee for the family, and you know “just“ how much sugar to put in this cup and that. Failure to know this “just“ is often felt as a failure of care. Even if we do not experience the same objects as being pleasurable, sharing the family means sharing happy objects, both in the sense of sharing knowledge (of what makes others happy) and also in the sense of distributing the objects in the right way (Ahmed, Promise 47). This idea is derived from Ahmed’s careful consideration of affective economies. She suggests emotions neither belong to, or are manufactured by, discrete individuals. Rather, emotions are formed through social exchange. Relieved of imagining the individual as the author of affect, we can consider the ways in which affect circulates as a product in a broad, vitalising economy of feeling (Ahmed, Affective 121). In the example above, feelings of care and intimacy attached to coffee-making produce the happy family, or more precisely, the fleeting instant of the family-as-happy. The condition of this good feeling is not attributable to the coffee as product nor the family as fundamentally happy but rather the rippling of happy feeling through sharing of the object deemed happy. A little too much sugar and happiness is thwarted, affect wanes; the coffee is now bad(-feeling). If we return briefly to the Nescafé Gold Blend campaign and, indeed, Good Will Hunting, we can postulate following Ahmed that the coffee functions as a love object. Proximity to coffee is identified by its apparent causation of love-effects. In this sense, “doing coffee” means making a fleeting cultural space for feeling love, or feeling good. But what happens when we turn from the good feeling of consumption to the complex question of coffee production and trade? How might good feeling attach to the process of procuring coffee beans? In this case, the way in which good feeling seems to “stick to” coffee in mass culture needs to be augmented with consideration of its status as a global commodity traded across sociopolitical, economic, cultural and national borders. Links between coffee and colonialism are long established. From the Dutch East India Company to the feverish enthusiasm to purchase mass plantations by multinational corporations, coffee, colonialism and practices of slavery and indentured labour are intertwined (Lyons 18-19). As a globally traded commodity across a range of political regimes and national borders, tracing the postcolonial and neocolonial relations between multinational companies, small upscale boutique roasters, plantation owners, coffee bean co-ops, regulatory bodies, and workers is complex at best. In what may appear a tangential approach, it is nonetheless instructive to consider that colonial relations are constituted through affective components that support and fuel economic and political exchange (Stoler, Haunted). Again, Ahmed offers a useful context for the relationship between the imperative toward happiness and colonial representation. The civilizing mission can be redescribed as a happiness mission. For happiness to become a mission, the colonized other must be first deemed unhappy. The imperial archive can be described as an archive of unhappiness. Colonial knowledges constitute the other as not only an object of knowledge, a truth to be discovered, but as being unhappy, as lacking the qualities or attributes required for a happier state of existence (Ahmed, Promise 125). The colonising aspect of the relations Ahmed describes includes the “mission” to construct Others as unhappy. Understood as happiness detractors, colonial Others become objects that threaten the radiant appeal of happiness as part of an imperial moral economy. Hence, it is the happiness of the colonisers that is secured through the disavowal of the feelings of Others. Moreover, by documenting colonial unhappiness, colonising forces justify the sanctity of happiness-making through violence. As Ann Stoler affirms, “Colonial states had a strong interest in affective knowledge and a sophisticated understanding of affective politics” (Carnal 142). Colonising discourses, then, are inextricably linked to regimes of sense and feeling. Stoler also writes that European-ness was established through cultivation of an inner sense of self-worth associated with ethics, individuality and autonomy (Haunted 157). The development of a sense of belonging to Europe was hence executed through feeling good in both moral and affective senses of the word. Although Stoler argues her case in terms of the affective politics of colonial sexualities and desire, her work is highly instructive for its argument that emotion is crucial to structures of power in colonial regimes. Bringing Stoler’s work into closer proximity with Ahmed’s postulation of State happiness and its objects, I am now going to suggest that coffee is a palimpsestic cultural site at which to explore the ways in which the politics of good feeling obscure discomforting and complex questions of power, exploitation, and disadvantage in global economies of coffee production and consumption. Direct Trade In the so-called “third wave” specialty coffee market that is enjoying robust growth in Australia, America, and Europe, “direct trade” across the globe between roasters and plantation owners is consistently represented as friendly and intimate despite vast distances and cultural difference. The “third wave” is a descriptor that, as John Manzo describes in his sociological exploration of coffee connoisseurship in privileged Western online and urban fora, refers to coffee enthusiasts interested in brewing devices beyond high-end espresso machines such as the cold drip, siphon, or pour-over. Jillian Adams writes further that third wavers: Appreciate the flavour nuances of single estate coffee; that is coffee that is sourced from single estates, farms, or villages in coffee growing regions. When processed carefully, it will have a distinctive flavour and taste profile that reflects the region and the culture of the coffee production (2). This focus on single estate or “single origin” coffee refers to beans procured from sections of estates and plantations called micro-lots, which are harvested and processed in a controlled manner.The third wave trend toward single origin coffees coincides with the advent of direct trade. Direct trade refers to the growing practice of bypassing “middlemen” to source coffee beans from plantations without appeal to or restriction by regulatory bodies. Rather, as I will show below, relationships and partnerships between growers and importers are imagined as sites of goodwill and good feeling. This focus on interpersonal relationships and friendships cannot be disarticulated from the broader cross-cultural context at stake. The relationships associated with direct trade invariably take place across borders that are also marked by economic, cultural and political differences in which privileged Western buyers engage with non-Western growers on low incomes. Drawing from Ahmed’s concern that the politics of good feeling is tied to colonial nostalgia, it is compelling to suggest that direct trade is haunted by discourses of colonisation. At this point of intersection, I suggest that Western mass cultural associations of coffee with ease, intimacy and pure intentions invite consumers to join a neocolonial saga through partaking in imagined communities of global coffee friends. Particularly popular in Australia and America, direct trade is espoused by key third wave coffee roasters in Melbourne, Portland and Seattle. Melbourne Coffee Merchants are perhaps the most well-known importers of directly traded green bean in Australia. On their Web page they describe the importance of sharing good feelings about high quality coffee: “We aim to share, educate, and inspire, and get people as excited about quality coffee as we are.” A further page describing the Merchants’s mission explains, “Growers are treated as partners in the mission to get the worlds [sic] finest beans into the hands of discerning customers.” The quality of excitement that circulates through the procuring of green beans is related to the deemed partnership between Merchants and the growers. That is, it is not the fact of the apparent partnership or its banality that is important, but the treating of growers as partners that signifies Merchants’s mission to generate good feeling. This is a slight but crucial distinction. Treating the growers as partners participates in an affective economy of excitement and inspiration—how the growers feel is, presumably, in want of such partnership.Not dissimilarly, Five Senses Coffee, boutique roasters in Melbourne and Perth, offer an emotional bonus with the purchase of directly traded coffees. “So go on, select one of our Direct Trade products and bask in the warm glow you get knowing that the farmer who grew the beans that you’re enjoying is reaping the rewards too!” The rewards that the growers are deemed to be receiving are briefly explained in blog posts on the Five Senses news Web page. I am not suggesting that these friendships and projects are not legitimate. Rather, the willingness of Five Senses to negotiate rates with growers and provide the community with an English teacher, for example, fuels an economy of Westerners’s good feelings and implies conventional trading produces unhappiness. This obscures grounds for concern that the provision of an English teacher might indeed serve the interests of colonising discourses. Perhaps a useful entry point into this narrative form is founded in the recently self-published book Coffee Trails by Toby Smith, founder of boutique Australian roaster Toby’s Estate. The book is described on the Toby’s Estate Web page as follows:Filled with personal anecdotes and illustrating his relationships developed over years of visiting the farmers to source his coffee beans, Smith’s commentary of his travels, including a brush with Jamaican customs officials and a trip to a notoriously dangerous Ethiopian market, paints an authentic picture of the colourful countries that produce the second most traded product in the world. [...] Coffee Trails has been Smith’s labour of love over the past two years and the end product is a wonderfully personal account of a man fulfilling his lifelong dream and following his passion across the world. Again, the language of “passion” and “love” registers direct trade coffee as a happy object. Furthermore, despite the fact that coffee is also grown in Australia, the countries that are most vivid in the epic imagination are those associated with “exotic” locations such as Ethiopia and Jamaica. This is arguably registered through the sense that these locations were where Smith encountered danger. Having embarked on a version of the quintessential hero’s journey, Smith can be seen as devoted to, and inspired by, his love-object. His brushes with uncivilised authorities and locations carry the undertones of a colonial imaginary, in which it can be argued Smith’s Western-ness is established and secured as goodwill-invoking. After all, he locates and develops relationships with farmers and buys their coffee which, following the logic of happy objects, disperses and shares good feelings.Gloria Jean’s Coffees, which occupies a similar market position in Australia to the multinational “specialty” coffee company Starbucks (Lyons), also participates in the dispersal of coffee as a happy object despite its mass scale of production and lack of direct trade capability (not unexpectedly, Starbucks hosts a Relationships campaign aimed at supporting humanitarian initiatives and communities). Gloria Jean’s campaign With Heart allocates resources to humanitarian activities in local Australian communities and worldwide in coffee-growing regions. Their Web page states: “With Heart is woven throughout Gloria Jeans Coffee houses and operations by the active participation of Franchise Partners, support office and team members and championed across Australia, by our With Heart Ambassadors.“ The associative message is clear: Gloria Jean’s Coffees is a company indissociable from “heart,” or perhaps loving care, for community.By purchasing coffee, Gloria Jean’s customers can be seen to be supporting heartening community projects, and are perhaps unwittingly working as ambassadors for the affective economy in which proximity to the happy object—the heart-centred coffee company—indicates the procurement of happiness for someone, somewhere. The sale of good feeling enables specialty coffee companies such as Gloria Jean’s to bypass market opportunities associated with Fair Trade regulatory provisions, which, as Carl Obermiller et al. find in their study of Fair Trade buying patterns, also profit from consumers’ purchase of good feeling associated with ethically-produced objects. Instead, assuring consumers of its heart-centredness, Gloria Jean’s Coffees is represented as an embodiment not of fairness but kindness, and perhaps love, for others. The iconography and history of direct trade coffee is most closely linked to Intelligentsia Coffee of Chicago in the USA. Intelligentsia describes its third wave roasting and training business as the first to engage in direct trade in 2003. Its Web page includes an image of an airplane to which the following pop-up is linked: “Our focus is not just identifying quality coffee, but developing and rewarding it. To do this means preserving and developing strong relationships despite the considerable distance. At any given time, there is at least one Intelligentsia buyer at origin.” This text raises the question of what constitutes quality coffee. It would appear that “quality coffee” is knowledge that Intelligentsia owns, and which is rewarded financially when replicated to the satisfaction of Intelligentsia. The strength of the relationships in this interaction is closely linked to the meeting of clear conditions and expectations. Indeed, we are reassured that “at any time” an Intelligentsia buyer is applying these conditions to the product. Quality, then, is at least in part achieved by Intelligentsia through its commitment to travelling long distances to oversee the activities and practices of growers. This paternalistic structure is figured in terms of “strong relationships” rather than, perhaps, a rigorous and shrewd business model (which is assumedly the province of mass-market Others).Amid numerous examples found in even a cursory search on the Web, the overwhelming message of direct trade is of good feeling through care. Long term relationships, imagined as virtuous despite the opacity of the negotiation procedure in most cases, narrates the conviction that relationship in and of itself is a good in what might be called the colonial redramatisation staked by an affective coffee economy. Conclusion: Mourning CoffeeIn a paper on happiness, it might appear out of place to reference grief. Yet Jacques Derrida’s explication of friendship in his rousing collection The Work of Mourning is instructive. He writes that death is accommodated and acknowledged “in the undeniable anticipation of mourning that constitutes friendship” (159). Derrida maintains close attention to the productivity and intensity of Otherness in mourning. Thus, friendship is structurally dependent on impending loss, and it follows that there can be no loss without recognising the Otherness of the other, as it were. Given indifference to difference and, hence, loss, it is possible to interpret the friendships affirmed within direct trade practices as supported by a kind of mania. The exuberant dispersal of good feeling through directly traded coffee is narrated by emotional journeys to the primordial beginnings of the happy-making object. That is, fixation upon the object’s brief survival in “primitive” circumstances before its perfect demise in the cup of discerning Western clientele suggests a process of purification through colonising Western knowledges and care. If I may risk a misappropriation of Sara Ahmed’s words; so you make the trip to origin, and you know “just” what to pay for this bean and that. Failure to know this “just” is often felt as a failure of care. But, for whom?References Adams, Jillian. “Thoroughly Modern Coffee.” TEXT Rewriting the Menu: The Cultural Dynamics of Contemporary Food Choices. Eds. Adele Wessell and Donna Lee Brien. TEXT Special Issue 9 (2010). 27 Feb. 2012 ‹http://www.textjournal.com.au/speciss/issue9/content.htm›. Ahmed, Sara. “Affective Economies.” Social Text 79 22.2 (2004): 117-39 . -----. “The Politics of Good Feeling.” Australian Critical Race and Whiteness Studies Association E-Journal 5.1 (2008): 1-18. -----. The Promise of Happiness. Durham: Duke UP, 2010. Derrida, Jacques. The Work of Mourning. Eds. Pascale-Anne Brault and Michael Naas. Chicago; London: U Chicago P, 2003. Five Senses Coffee. “Coffee Affiliations.” 27 Feb. 2012 ‹http://www.fivesenses.com.au/coffee/affiliations/direct-trade›. Gloria Jean’s Coffees. “With Heart.” 27 Feb. 2012 ‹http://www.gloriajeanscoffees.com/au/Humanitarian/AboutUs.aspx›. Good Will Hunting. Dir. Gus Van Sant. Miramax, 1997. Intelligentsia Coffee. “Direct Trade.” 28 Feb. 2012 ‹http://directtradecoffee.com/›. Lyons, James. “Think Seattle, Act Globally: Specialty Coffee, Commodity Biographies and the Promotion of Place.” Cultural Studies 19.1 (2005): 14-34. Manzo, John. “Coffee, Connoisseurship, and an Ethnomethodologically-Informed Sociology of Taste.” Human Studies 33 (2010): 141-55. Melbourne Coffee Merchants. “About Us.” 27 Feb. 2012 ‹http://melbournecoffeemerchants.com.au/about.asp›. Obermiller, Carl, Chauncy Burke, Erin Tablott and Gareth P. Green. “’Taste Great or More Fulfilling’: The Effect of Brand Reputation on Consumer Social Responsibility Advertising for Fair Trade Coffee.” Corporate Reputation Review 12.2 (2009): 159-76. O’Donohoe, Stephanie. “Advertising Uses and Gratifications.” European Journal of Marketing 28.8/9 (1993): 52-75. Smith, Toby. Coffee Trails: A Social and Environment Journey with Toby’s Estate. Sydney: Toby Smith, 2011. Stoler, Ann Laura. Carnal Knowledge and Imperial Power: Race and the Intimate in Colonial Rule. California: U California P, 2002. -----. Haunted by Empire: Geographies of Intimacy in North American History. Durham: Duke UP, 2006. Toby’s Estate. “Toby Smith’s Coffee Trails.” 27 Feb 2012 ‹http://www.tobysestate.com.au/index.php/toby-smith-book-coffee-trails.html›.

Introduction This paper offers a survey of familiar popular music performers and songwriters who reference coffee in their work. It examines three areas of discourse: the psychoactive effects of caffeine, coffee and courtship rituals, and the politics of coffee consumption. I claim that coffee carries a cultural and musicological significance comparable to that of the chemical stimulants and consumer goods more readily associated with popular music. Songs about coffee may not be as potent as those featuring drugs and alcohol (Primack; Schapiro), or as common as those referencing commodities like clothes and cars (Englis; McCracken), but they do feature across a wide range of genres, some of which enjoy archetypal associations with this beverage. m.o.m.m.y. Needs c.o.f.f.e.e.: The Psychoactive Effect of Coffee The act of performing and listening to popular music involves psychological elements comparable to the overwhelming sensory experience of drug taking: altered perceptions, repetitive grooves, improvisation, self-expression, and psychological empathy—such as that between musician and audience (Curry). Most popular music genres are, as a result, culturally and sociologically identified with the consumption of at least one mind-altering substance (Lyttle; Primack; Schapiro). While the analysis of lyrics referring to this theme has hitherto focused on illegal drugs and alcoholic beverages (Cooper), coffee and its psychoactive ingredient caffeine have been almost entirely overlooked (Summer). The most recent study of drugs in popular music, for example, defined substance use as “tobacco, alcohol, marijuana, cocaine and other stimulants, heroin and other opiates, hallucinogens, inhalants, prescription drugs, over-the-counter drugs, and nonspecific substances” (Primack 172), thereby ignoring a chemical stimulant consumed by 90 per cent of adult Americans every day (Lovett). The wide availability of coffee and the comparatively mild effect of caffeine means that its consumption rarely causes harm. One researcher has described it as a ubiquitous and unobtrusive “generalised public activity […] ‘invisible’ to analysts seeking distinctive social events” (Cooper 92). Coffee may provide only a relatively mild “buzz”—but it is now accepted that caffeine is an addictive substance (Juliano) and, due to its universal legality, coffee is also the world’s most extensively traded and enthusiastically consumed psychoactive consumer product (Juliano 1). The musical genre of jazz has a longstanding relationship with marijuana and narcotics (Curry; Singer; Tolson; Winick). Unsurprisingly, given its Round Midnight connotations, jazz standards also celebrate the restorative impact of coffee. Exemplary compositions include Burke/Webster’s insomniac torch song Black Coffee, which provided hits for Sarah Vaughan (1949), Ella Fitzgerald (1953), and Peggy Lee (1960); and Frank Sinatra’s recordings of Hilliard/Dick’s The Coffee Song (1946, 1960), which satirised the coffee surplus in Brazil at a time when this nation enjoyed a near monopoly on production. Sinatra joked that this ubiquitous drink was that country’s only means of liquid refreshment, in a refrain that has since become a headline writer’s phrasal template: “There’s an Awful Lot of Coffee in Vietnam,” “An Awful Lot of Coffee in the Bin,” and “There’s an Awful Lot of Taxes in Brazil.” Ethnographer Aaron Fox has shown how country music gives expression to the lived social experience of blue-collar and agrarian workers (Real 29). Coffee’s role in energising working class America (Cooper) is featured in such recordings as Dolly Parton’s Nine To Five (1980), which describes her morning routine using a memorable “kitchen/cup of ambition” rhyme, and Don't Forget the Coffee Billy Joe (1973) by Tom T. Hall which laments the hardship of unemployment, hunger, cold, and lack of healthcare. Country music’s “tired truck driver” is the most enduring blue-collar trope celebrating coffee’s analeptic powers. Versions include Truck Drivin' Man by Buck Owens (1964), host of the country TV show Hee Haw and pioneer of the Bakersfield sound, and Driving My Life Away from pop-country crossover star Eddie Rabbitt (1980). Both feature characteristically gendered stereotypes of male truck drivers pushing on through the night with the help of a truck stop waitress who has fuelled them with caffeine. Johnny Cash’s A Cup of Coffee (1966), recorded at the nadir of his addiction to pills and alcohol, has an incoherent improvised lyric on this subject; while Jerry Reed even prescribed amphetamines to keep drivers awake in Caffein [sic], Nicotine, Benzedrine (And Wish Me Luck) (1980). Doye O’Dell’s Diesel Smoke, Dangerous Curves (1952) is the archetypal “truck drivin’ country” song and the most exciting track of its type. It subsequently became a hit for the doyen of the subgenre, Red Simpson (1966). An exhausted driver, having spent the night with a woman whose name he cannot now recall, is fighting fatigue and wrestling his hot-rod low-loader around hairpin mountain curves in an attempt to rendezvous with a pretty truck stop waitress. The song’s palpable energy comes from its frenetic guitar picking and the danger implicit in trailing a heavy load downhill while falling asleep at the wheel. Tommy Faile’s Phantom 309, a hit for Red Sovine (1967) that was later covered by Tom Waits (Big Joe and the Phantom 309, 1975), elevates the “tired truck driver” narrative to gothic literary form. Reflecting country music’s moral code of citizenship and its culture of performative storytelling (Fox, Real 23), it tells of a drenched and exhausted young hitchhiker picked up by Big Joe—the driver of a handsome eighteen-wheeler. On arriving at a truck stop, Joe drops the traveller off, giving him money for a restorative coffee. The diner falls silent as the hitchhiker orders up his “cup of mud”. Big Joe, it transpires, is a phantom trucker. After running off the road to avoid a school bus, his distinctive ghost rig now only reappears to rescue stranded travellers. Punk rock, a genre closely associated with recreational amphetamines (McNeil 76, 87), also features a number of caffeine-as-stimulant songs. Californian punk band, Descendents, identified caffeine as their drug of choice in two 1996 releases, Coffee Mug and Kids on Coffee. These songs describe chugging the drink with much the same relish and energy that others might pull at the neck of a beer bottle, and vividly compare the effects of the drug to the intense rush of speed. The host of “New Music News” (a segment of MTV’s 120 Minutes) references this correlation in 1986 while introducing the band’s video—in which they literally bounce off the walls: “You know, while everybody is cracking down on crack, what about that most respectable of toxic substances or stimulants, the good old cup of coffee? That is the preferred high, actually, of California’s own Descendents—it is also the subject of their brand new video” (“New Music News”). Descendents’s Sessions EP (1997) featured an overflowing cup of coffee on the sleeve, while punk’s caffeine-as-amphetamine trope is also promulgated by Hellbender (Caffeinated 1996), Lagwagon (Mr. Coffee 1997), and Regatta 69 (Addicted to Coffee 2005). Coffee in the Morning and Kisses in the Night: Coffee and Courtship Coffee as romantic metaphor in song corroborates the findings of early researchers who examined courtship rituals in popular music. Donald Horton’s 1957 study found that hit songs codified the socially constructed self-image and limited life expectations of young people during the 1950s by depicting conservative, idealised, and traditional relationship scenarios. He summarised these as initial courtship, honeymoon period, uncertainty, and parting (570-4). Eleven years after this landmark analysis, James Carey replicated Horton’s method. His results revealed that pop lyrics had become more realistic and less bound by convention during the 1960s. They incorporated a wider variety of discourse including the temporariness of romantic commitment, the importance of individual autonomy in relationships, more liberal attitudes, and increasingly unconventional courtship behaviours (725). Socially conservative coffee songs include Coffee in the Morning and Kisses in the Night by The Boswell Sisters (1933) in which the protagonist swears fidelity to her partner on condition that this desire is expressed strictly in the appropriate social context of marriage. It encapsulates the restrictions Horton identified on courtship discourse in popular song prior to the arrival of rock and roll. The Henderson/DeSylva/Brown composition You're the Cream in My Coffee, recorded by Annette Hanshaw (1928) and by Nat King Cole (1946), also celebrates the social ideal of monogamous devotion. The persistence of such idealised traditional themes continued into the 1960s. American pop singer Don Cherry had a hit with Then You Can Tell Me Goodbye (1962) that used coffee as a metaphor for undying and everlasting love. Otis Redding’s version of Butler/Thomas/Walker’s Cigarettes and Coffee (1966)—arguably soul music’s exemplary romantic coffee song—carries a similar message as a couple proclaim their devotion in a late night conversation over coffee. Like much of the Stax catalogue, Cigarettes and Coffee, has a distinctly “down home” feel and timbre. The lovers are simply content with each other; they don’t need “cream” or “sugar.” Horton found 1950s blues and R&B lyrics much more sexually explicit than pop songs (567). Dawson (1994) subsequently characterised black popular music as a distinct public sphere, and Squires (2002) argued that it displayed elements of what she defined as “enclave” and “counterpublic” traits. Lawson (2010) has argued that marginalised and/or subversive blues artists offered a form of countercultural resistance against prevailing social norms. Indeed, several blues and R&B coffee songs disregard established courtship ideals and associate the product with non-normative and even transgressive relationship circumstances—including infidelity, divorce, and domestic violence. Lightnin’ Hopkins’s Coffee Blues (1950) references child neglect and spousal abuse, while the narrative of Muddy Waters’s scorching Iodine in my Coffee (1952) tells of an attempted poisoning by his Waters’s partner. In 40 Cups of Coffee (1953) Ella Mae Morse is waiting for her husband to return home, fuelling her anger and anxiety with caffeine. This song does eventually comply with traditional courtship ideals: when her lover eventually returns home at five in the morning, he is greeted with a relieved kiss. In Keep That Coffee Hot (1955), Scatman Crothers supplies a counterpoint to Morse’s late-night-abandonment narrative, asking his partner to keep his favourite drink warm during his adulterous absence. Brook Benton’s Another Cup of Coffee (1964) expresses acute feelings of regret and loneliness after a failed relationship. More obliquely, in Coffee Blues (1966) Mississippi John Hurt sings affectionately about his favourite brand, a “lovin’ spoonful” of Maxwell House. In this, he bequeathed the moniker of folk-rock band The Lovin’ Spoonful, whose hits included Do You Believe in Magic (1965) and Summer in the City (1966). However, an alternative reading of Hurt’s lyric suggests that this particular phrase is a metaphorical device proclaiming the author’s sexual potency. Hurt’s “lovin’ spoonful” may actually be a portion of his seminal emission. In the 1950s, Horton identified country as particularly “doleful” (570), and coffee provides a common metaphor for failed romance in a genre dominated by “metanarratives of loss and desire” (Fox, Jukebox 54). Claude Gray’s I'll Have Another Cup of Coffee (Then I’ll Go) (1961) tells of a protagonist delivering child support payments according to his divorce lawyer’s instructions. The couple share late night coffee as their children sleep through the conversation. This song was subsequently recorded by seventeen-year-old Bob Marley (One Cup of Coffee, 1962) under the pseudonym Bobby Martell, a decade prior to his breakthrough as an international reggae star. Marley’s youngest son Damian has also performed the track while, interestingly in the context of this discussion, his older sibling Rohan co-founded Marley Coffee, an organic farm in the Jamaican Blue Mountains. Following Carey’s demonstration of mainstream pop’s increasingly realistic depiction of courtship behaviours during the 1960s, songwriters continued to draw on coffee as a metaphor for failed romance. In Carly Simon’s You’re So Vain (1972), she dreams of clouds in her coffee while contemplating an ostentatious ex-lover. Squeeze’s Black Coffee In Bed (1982) uses a coffee stain metaphor to describe the end of what appears to be yet another dead-end relationship for the protagonist. Sarah Harmer’s Coffee Stain (1998) expands on this device by reworking the familiar “lipstick on your collar” trope, while Sexsmith & Kerr’s duet Raindrops in my Coffee (2005) superimposes teardrops in coffee and raindrops on the pavement with compelling effect. Kate Bush’s Coffee Homeground (1978) provides the most extreme narrative of relationship breakdown: the true story of Cora Henrietta Crippin’s poisoning. Researchers who replicated Horton’s and Carey’s methodology in the late 1970s (Bridges; Denisoff) were surprised to find their results dominated by traditional courtship ideals. The new liberal values unearthed by Carey in the late 1960s simply failed to materialise in subsequent decades. In this context, it is interesting to observe how romantic coffee songs in contemporary soul and jazz continue to disavow the post-1960s trend towards realistic social narratives, adopting instead a conspicuously consumerist outlook accompanied by smooth musical timbres. This phenomenon possibly betrays the influence of contemporary coffee advertising. From the 1980s, television commercials have sought to establish coffee as a desirable high end product, enjoyed by bohemian lovers in a conspicuously up-market environment (Werder). All Saints’s Black Coffee (2000) and Lebrado’s Coffee (2006) identify strongly with the culture industry’s image of coffee as a luxurious beverage whose consumption signifies prominent social status. All Saints’s promotional video is set in a opulent location (although its visuals emphasise the lyric’s romantic disharmony), while Natalie Cole’s Coffee Time (2008) might have been itself written as a commercial. Busting Up a Starbucks: The Politics of Coffee Politics and coffee meet most palpably at the coffee shop. This conjunction has a well-documented history beginning with the establishment of coffee houses in Europe and the birth of the public sphere (Habermas; Love; Pincus). The first popular songs to reference coffee shops include Jaybird Coleman’s Coffee Grinder Blues (1930), which boasts of skills that precede the contemporary notion of a barista by four decades; and Let's Have Another Cup of Coffee (1932) from Irving Berlin’s depression-era musical Face The Music, where the protagonists decide to stay in a restaurant drinking coffee and eating pie until the economy improves. Coffee in a Cardboard Cup (1971) from the Broadway musical 70 Girls 70 is an unambiguous condemnation of consumerism, however, it was written, recorded and produced a generation before Starbucks’ aggressive expansion and rapid dominance of the coffee house market during the 1990s. The growth of this company caused significant criticism and protest against what seemed to be a ruthless homogenising force that sought to overwhelm local competition (Holt; Thomson). In response, Starbucks has sought to be defined as a more responsive and interactive brand that encourages “glocalisation” (de Larios; Thompson). Koller, however, has characterised glocalisation as the manipulative fabrication of an “imagined community”—whose heterogeneity is in fact maintained by the aesthetics and purchasing choices of consumers who make distinctive and conscious anti-brand statements (114). Neat Capitalism is a more useful concept here, one that intercedes between corporate ideology and postmodern cultural logic, where such notions as community relations and customer satisfaction are deliberately and perhaps somewhat cynically conflated with the goal of profit maximisation (Rojek). As the world’s largest chain of coffee houses with over 19,400 stores in March 2012 (Loxcel), Starbucks is an exemplar of this phenomenon. Their apparent commitment to environmental stewardship, community relations, and ethical sourcing is outlined in the company’s annual “Global Responsibility Report” (Vimac). It is also demonstrated in their engagement with charitable and environmental non-governmental organisations such as Fairtrade and Co-operative for Assistance and Relief Everywhere (CARE). By emphasising this, Starbucks are able to interpellate (that is, “call forth”, “summon”, or “hail” in Althusserian terms) those consumers who value environmental protection, social justice and ethical business practices (Rojek 117). Bob Dylan and Sheryl Crow provide interesting case studies of the persuasive cultural influence evoked by Neat Capitalism. Dylan’s 1962 song Talkin’ New York satirised his formative experiences as an impoverished performer in Greenwich Village’s coffee houses. In 1995, however, his decision to distribute the Bob Dylan: Live At The Gaslight 1962 CD exclusively via Starbucks generated significant media controversy. Prominent commentators expressed their disapproval (Wilson Harris) and HMV Canada withdrew Dylan’s product from their shelves (Lynskey). Despite this, the success of this and other projects resulted in the launch of Starbucks’s in-house record company, Hear Music, which released entirely new recordings from major artists such as Ray Charles, Paul McCartney, Joni Mitchell, Carly Simon and Elvis Costello—although the company has recently announced a restructuring of their involvement in this venture (O’Neil). Sheryl Crow disparaged her former life as a waitress in Coffee Shop (1995), a song recorded for her second album. “Yes, I was a waitress. I was a waitress not so long ago; then I won a Grammy” she affirmed in a YouTube clip of a live performance from the same year. More recently, however, Crow has become an avowed self-proclaimed “Starbucks groupie” (Tickle), releasing an Artist’s Choice (2003) compilation album exclusively via Hear Music and performing at the company’s 2010 Annual Shareholders’s Meeting. Songs voicing more unequivocal dissatisfaction with Starbucks’s particular variant of Neat Capitalism include Busting Up a Starbucks (Mike Doughty, 2005), and Starbucks Takes All My Money (KJ-52, 2008). The most successful of these is undoubtedly Ron Sexsmith’s Jazz at the Bookstore (2006). Sexsmith bemoans the irony of intense original blues artists such as Leadbelly being drowned out by the cacophony of coffee grinding machines while customers queue up to purchase expensive coffees whose names they can’t pronounce. In this, he juxtaposes the progressive patina of corporate culture against the circumstances of African-American labour conditions in the deep South, the shocking incongruity of which eventually cause the old bluesman to turn in his grave. Fredric Jameson may have good reason to lament the depthless a-historical pastiche of postmodern popular culture, but this is no “nostalgia film”: Sexsmith articulates an artfully framed set of subtle, sensitive, and carefully contextualised observations. Songs about coffee also intersect with politics via lyrics that play on the mid-brown colour of the beverage, by employing it as a metaphor for the sociological meta-narratives of acculturation and assimilation. First popularised in Israel Zangwill’s 1905 stage play, The Melting Pot, this term is more commonly associated with Americanisation rather than miscegenation in the United States—a nuanced distinction that British band Blue Mink failed to grasp with their memorable invocation of “coffee-coloured people” in Melting Pot (1969). Re-titled in the US as People Are Together (Mickey Murray, 1970) the song was considered too extreme for mainstream radio airplay (Thompson). Ike and Tina Turner’s Black Coffee (1972) provided a more accomplished articulation of coffee as a signifier of racial identity; first by associating it with the history of slavery and the post-Civil Rights discourse of African-American autonomy, then by celebrating its role as an energising force for African-American workers seeking economic self-determination. Anyone familiar with the re-casting of black popular music in an industry dominated by Caucasian interests and aesthetics (Cashmore; Garofalo) will be unsurprised to find British super-group Humble Pie’s (1973) version of this song more recognisable. Conclusion Coffee-flavoured popular songs celebrate the stimulant effects of caffeine, provide metaphors for courtship rituals, and offer critiques of Neat Capitalism. Harold Love and Guthrie Ramsey have each argued (from different perspectives) that the cultural micro-narratives of small social groups allow us to identify important “ethnographic truths” (Ramsey 22). Aesthetically satisfying and intellectually stimulating coffee songs are found where these micro-narratives intersect with the ethnographic truths of coffee culture. Examples include the unconventional courtship narratives of blues singers Muddy Waters and Mississippi John Hurt, the ritualised storytelling tradition of country performers Doye O’Dell and Tommy Faile, and historicised accounts of the Civil Rights struggle provided by Ron Sexsmith and Tina Turner. References Argenti, Paul. “Collaborating With Activists: How Starbucks Works With NGOs.” California Management Review 47.1 (2004): 91–116. Althusser, Louis. “Ideology and Ideological State Apparatuses.” Lenin and Philosophy and Other Essays. London: Monthly Review Press, 1971. Bridges, John, and R. Serge Denisoff. “Changing Courtship Patterns in the Popular Song: Horton and Carey revisited.” Popular Music and Society 10.3 (1986): 29–45. Carey, James. “Changing Courtship Patterns in the Popular Song.” The American Journal of Sociology 74.6 (1969): 720–31. Cashmere, Ellis. The Black Culture Industry. London: Routledge, 1997. “Coffee.” Theme Time Radio Hour hosted by Bob Dylan, XM Satellite Radio. 31 May 2006. Cooper, B. Lee, and William L. Schurk. “You’re the Cream in My Coffee: A Discography of Java Jive.” Popular Music and Society 23.2 (1999): 91–100. Crow, Sheryl. “Coffee Shop.” Beacon Theatre, New York City. 17 Mar. 1995. YouTube 1 Feb. 2012 ‹http://www.youtube.com/watch?v=j_-bDAjASQI ›. Curry, Andrew. “Drugs in Jazz and Rock Music.” Clinical Toxicology 1.2 (1968): 235–44. Dawson, Michael C. “A Black Counterpublic?: Economic Earthquakes, Racial Agenda(s) and Black Politics.” Public Culture 7.1 (1994): 195–223. de Larios, Margaret. “Alone, Together: The Social Culture of Music and the Coffee Shop.” URC Student Scholarship Paper 604 (2011). 1 Feb. 2012 ‹http://scholar.oxy.edu/urc_student/604›. Englis, Basil, Michael Solomon and Anna Olofsson. “Consumption Imagery in Music Television: A Bi-Cultural Perspective.” Journal of Advertising 22.4 (1993): 21–33. Fox, Aaron. Real Country: Music and Language in Working-Class Culture. Durham: Duke UP, 2004. Fox, Aaron. “The Jukebox of History: Narratives of Loss and Desire in the Discourse of Country Music.” Popular Music 11.1 (1992): 53–72. Garofalo, Reebee. “Culture Versus Commerce: The Marketing of Black Popular Music.” Public Culture 7.1 (1994): 275–87. Habermas, Jurgen. The Structural Transformation of the Public Sphere: An Inquiry Into a Category of Bourgeois Society. Cambridge: Polity Press, 1989. Hamilton, Andy. Aesthetics and Music. London: Continuum, 2007. Harris, Craig. “Starbucks Opens Hear Music Shop in Bellevue.” Seattle Post Intelligencer 23 Nov. 2006. 1 Feb. 2012 ‹http://www.seattlepi.com/business/article/Starbucks-opens-Hear-Music-shop-in-Bellevue-1220637.php›. Harris, John. “Lay Latte Lay.” The Guardian 1 Jul. 2005. 1 Feb. 2012 ‹http://www.guardian.co.uk/music/2005/jul/01/2?INTCMP=SRCH›. Holt, Douglas. “Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding.” Journal of Consumer Research 29 (2002): 70–90. Horton, Donald. “The Dialogue of Courtship in Popular Songs.” American Journal of Sociology 62.6 (1957): 569–78. Jameson, Fredric. Postmodernism, or the Cultural Logic of Late Capitalism. Durham: Duke UP, 1991. Juliano, Laura, and Roland Griffiths. “A Critical Review of Caffeine Withdrawal: Empirical Validation of Symptoms and Signs, Incidence, Severity, and Associated Features.” Psychopharmacology 176 (2004): 1–29. Koller, Veronika. “‘The World’s Local Bank’: Glocalisation as a Strategy in Corporate Branding Discourse.” Social Semiotics 17.1 (2007): 111–31. Lawson, Rob A. Jim Crow’s Counterculture: The Blues and Black Southerners, 1890-1945 (Making the Modern South). Baton Rouge: Louisiana State UP, 2010. Love, Harold. “How Music Created A Public.” Criticism 46.2 (2004): 257–72. “Loxcel Starbucks Map”. Loxcel.com 1 Mar. 2012 ‹loxcel.com/sbux-faq.hmtl›. Lovett, Richard. “Coffee: The Demon Drink?” New Scientist 2518. 24 Sep. 2005. 1 Apr. 2012 ‹http://www.newscientist.com/article/mg18725181.700›. Lynskey, Dorian. “Stir It Up: Starbucks Has Changed the Music Industry with its Deals with Dylan and Alanis. What’s Next?”. The Guardian 6 Oct. 2005: 18. 1 Feb. 2012 ‹http://www.guardian.co.uk/music/2005/oct/06/popandrock.marketingandpr›. Lyttle, Thomas, and Michael Montagne. “Drugs, Music, and Ideology: A Social Pharmacological Interpretation of the Acid House Movement.” The International Journal of the Addictions 27.10 (1992): 1159–77. McCracken, Grant. “Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods.” Journal of Consumer Research 13.1 (1986): 71–84. McNeil, Legs, and Gillian McCain. Please Kill Me: The Uncensored Oral History of Punk. London: Abacus, 1997. “New Music News” 120 Minutes MTV 28 Sep. 1986. 1 Feb. 2012 ‹http://www.youtube.com/watch?v=TnqjqXztc0o›. O’Neil, Valerie. “Starbucks Refines its Entertainment Strategy.” Starbucks Newsroom 24 Apr. 2008. 1 Feb. 2012 ‹http://news.starbucks.com/article_display.cfm?article_id=48›. Pincus, Steve. “‘Coffee Politicians Does Create’: Coffeehouses and Restoration Political Culture.” The Journal of Modern History 67 (1995): 807–34. Primack, Brian, Madeline Dalton, Mary Carroll, Aaron Agarwal, and Michael Fine. “Content Analysis of Tobacco, Alcohol, and Other Drugs in Popular Music.” Archives of Pediatrics & Adolescent Medicine 162.2 (2008): 169–75. 1 Feb. 2012 ‹http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3004676/›. Ramsey, Guthrie P. Race Music: Black Cultures from Bebop to Hip-Hop. Berkeley: U of California P, 2003. Rojek, Chris. Cultural Studies. Cambridge: Polity P, 2007. Rosenbaum, Jill, and Lorraine Prinsky. “Sex, Violence and Rock ‘N’ Roll: Youths’ Perceptions of Popular Music.” Popular Music and Society 11.2 (1987): 79–89. Shapiro, Harry. Waiting for the Man: The Story of Drugs and Popular Music. London: Quartet Books, 1988. Singer, Merrill, and Greg Mirhej. “High Notes: The Role of Drugs in the Making of Jazz.” Journal of Ethnicity in Substance Abuse 5.4 (2006):1–38. Squires, Catherine R. “Rethinking the Black Public Sphere: An Alternative Vocabulary for Multiple Public Spheres.” Communication Theory 12.4 (2002): 446–68. Thompson, Craig J., and Zeynep Arsel. “The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization.” Journal of Consumer Research 31 (2004.): 631–42. Thompson, Erik. “Secret Stash Records Releases Forgotten Music in Stylish Packages: Meet Founders Cory Wong and Eric Foss.” CityPages 18 Jan. 2012. 1 Feb. 2012 ‹http://www.citypages.com/2012-01-18/music/secret-stash-records-releases-forgotten-music-in-stylish-packages/›.Tickle, Cindy. “Sheryl Crow Performs at Starbucks Annual Shareholders Meeting.” Examiner.com24 Mar. 2010. 1 Feb. 2012 ‹http://www.examiner.com/starbucks-in-national/sheryl-crow-performs-at-starbucks-annual-shareholders-meeting-photos›.Tolson, Gerald H., and Michael J. Cuyjet. “Jazz and Substance Abuse: Road to Creative Genius or Pathway to Premature Death?”. International Journal of Law and Psychiatry 30 (2007): 530–38. Varma, Vivek, and Ben Packard. “Starbucks Global Responsibility Report Goals and Progress 2011”. Starbucks Corporation 1 Apr. 2012 ‹http://assets.starbucks.com/assets/goals-progress-report-2011.pdf›. Werder, Olaf. “Brewing Romance The Romantic Fantasy Theme of the Taster’s Choice ‘Couple’ Advertising Campaign.” Critical Thinking About Sex, Love, And Romance In The Mass Media: Media Literacy Applications. Eds. Mary-Lou Galician and Debra L. Merskin. New Jersey: Taylor & Francis, 2009. 35–48. Wilson, Jeremy “Desolation Row: Dylan Signs With Starbucks.” The Guardian 29 Jun. 2005. 1 Feb. 2012 ‹http://www.guardian.co.uk/world/2005/jun/29/bobdylan.digitalmedia?INTCMP=SRCH›. Winick, Charles. “The Use of Drugs by Jazz Musicians.” Social Problems 7.3 (1959): 240–53.

La mia ricerca indaga il rapporto tra politica, economia e lavoro a Mauritius, una piccola isola al centro del vasto sistema di interrelazioni economiche dell'Oceano Indiano. In una prospettiva storica, vengono presentati i sistemi di reclutamento della manodopera che si sono avvicendati sullisola, a partire dalla schiavitù, il lavoro forzato, il sistema di reclutamento a contratto noto come engagisme, fino agli odierni lavoratori migranti internazionali a contratto, provenienti principalmente da Bangladesh, India, Cina e Madagascar. Dopo l'indipendenza, nell'ambito del programma di diversificazione delleconomia promosso da una ampia coalizione politica di interesse nazionale, il governo mauriziano ha istituito una zona industriale franca orientata allesportazione (Export Processing Zone) per attirare capitali e investitori stranieri, fornendo loro le strutture e infrastrutture necessarie allinstallazione di una produzione sull'isola. Fu un successo. contrariamente alle aspettative, infatti, Mauritius non solo raggiunse la piena occupazione dei mauriziani, ma ben presto iniziò nuovamente ad importare manodopera straniera. Oggi il quadro è molto mutato: i datori di lavoro preferiscono i lavoratori migranti ai mauriziani, a causa del loro basso costo salariale. Né il governo mauriziano né i loro paesi di origine proteggono i diritti dei migranti. Tenendo conto delle prospettive dei diversi attori coinvolti in questi processi, la ricerca prende in considerazione i sistemi e le reti di reclutamento del lavoro, le politiche di indebitamento e di confinamento spaziale utilizzate per controllare il lavoro migrante e la posizione dei sindacati nei confronti del lavoro migrante. La lunga durata del bisogno di manodopera economica che caratterizza leconomia dellisola ha dato vita ad una società multietnica nella quale un mercato del lavoro etnicizzato riflette la doppia eredità proveniente dalle esperienze coloniali di schiavitù e di engagisme. La rappresentazione del lavoro e dei lavoratori, basata su una complessa categorizzazione degli individui e dei gruppi che compongono la società e che legittima le attuali strategie di approvvigionamento del lavoro, è un elemento fondamentale per comprendere la stabilità sociale, economica e politica delle Mauritius durante i suoi quasi 400 anni di storia. ​
My research investigates the relationship between politics, economy and labour in Mauritius, a small island at the center of the wide system of economic interrelations of the Indian Ocean. In a historical perspective, I study changing forms of labour supply such as slavery, forced labour, the indenture system, and the contracts that today regulate international migrant labour, mostly from Bangladesh, India, China, Madagascar. After independence, under the program of diversification of the economy, Mauritian government established an Export Processing Zone (EPZ) to provide facilities to foreign companies that installed their production on the island. It was a success story that after having achieved the full employment of Mauritians, started to import foreign labour. Today, the picture is different: employers prefer migrants to Mauritians, because of their low wage cost. Neither the Mauritian government nor their countries of origin protect the rights of these migrants. Taking into account the perspectives of the different actors involved in these processes, I shall consider systems and networks of labour recruitment, the policies of debt and spatial confinement used to control migrant labour, and the position of Unions towards migrant labour. The long term need for cheap labor that characterizes Mauritian economy gave life to a multi-ethnic society in which an ethnicized labor market reflects the double heritage coming from the colonial experiences of slavery and engagisme. The representation of work and workers, based on a complex categorization of people and society, which continues to justify the strategies of labor supply and legitimizes the status quo, is a pivotal element to understand the social, economic and political stability of Mauritius during its quite 400 years of history. ​

This chapter introduces the field of International Political Economy (IPE), the themes and insights of which are reflected in the Global Political Economy (GPE), and what it offers in the study of contemporary globalization. It begins with three framing questions: How should we think about power in the contemporary global political economy? How does IPE help us to understand what drives globalization? What does IPE tell us about who wins and who loses from globalization? The chapter proceeds by discussing various approaches to IPE and the consequences of globalization, focusing on IPE debates about inequality, labour exploitation, and global migration. Two case studies are presented, one dealing with the BRICs and the rise of China, and the other with slavery and forced labour in global production. There is also an Opposing Opinions box that asks whether national states are irrelevant in an era of economic globalization.

This chapter introduces the field of International Political Economy (IPE), the themes and insights of which are reflected in the Global Political Economy (GPE), and what it offers in the study of contemporary globalization. It begins with three framing questions: How should we think about power in the contemporary global political economy? How does IPE help us to understand what drives globalization? What does IPE tell us about who wins and who loses from globalization? The chapter proceeds by discussing various approaches to IPE and the consequences of globalization, focusing on IPE debates about inequality, labour exploitation, and global migration. Two case studies are presented, one dealing with the BRICs and the rise of China, and the other with slavery and forced labour in global production. There is also an Opposing Opinions box that asks whether national states are irrelevant in an era of economic globalization.

This chapter examines the power of gender in global politics. It considers the different ways in which gender shapes world politics today, whether men dominate global politics at the expense of women, and whether international—and globalized—gender norms should be radically changed, and if so, how. The chapter also discusses sex and gender in international perspective, along with global gender relations and the gendering of global politics, global security, and the global economy. The first case study in this chapter considers the Kurdish Yekîneyên Parastine Jin (Women's Protection Units) and the role of women in political violence. The second case study examines neo-slavery and care labour in Asia.

This chapter examines the power of gender in global politics. It considers the different ways in which gender shapes world politics today, whether men dominate global politics at the expense of women, and whether international — and globalized — gender norms should be radically changed, and if so, how. The chapter also discusses sex and gender in international perspective, along with global gender relations and the gendering of global politics, global security, and the global economy. Two case studies are presented, one dealing with the participation of female guerrillas in El Salvador's civil war, and the other with neo-slavery and care labour in Asia. There is also an Opposing Opinions box that asks whether war is inherently masculine.

This chapter examines the power of gender in global politics. It considers the different ways in which gender shapes world politics today, whether men dominate global politics at the expense of women, whether international—and globalized—gender norms should be radically changed, and if so, how. The chapter also discusses sex and gender in international perspective, along with global gender relations and the gendering of global politics, global security, and the global economy. Two case studies are presented, one dealing with the participation of female guerrillas in El Salvador&apos;s civil war, and the other with neo-slavery and care labour in Asia. There is also an Opposing Opinions box that asks whether war is inherently masculine.