Livres sur le sujet « IMPACT OF SALES PROMOTION »

Gupta, Sunil. Impact of sales promotions on when, what, and how much to buy. Cambridge, Mass : Marketing Science Institute, 1988.

Gupta, Sunil. Impact of sales promotions on when, what, and how much to buy. Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138) : Marketing Science Institute, 1988.

John, Moon, dir. Pitch perfect : Feel the impact of a winning sales approach. Chichester, West Sussex : Capstone, 2003.

Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass : Marketing Science Institute, 1998.

Wolosz, Joe. Hotel and motel sales, marketing, and promotion : Strategies to impact revenue and increase occupancy. San Francisco : Infinite Corridor Pub., 1997.

Antonacci, Lori. The impact of business publication advertising on sales and profits : A joint project of the Advertising Research Foundation and the Association of Business Publishers. New York, NY : ARF, 1987.

Keel, Joseph J. High impact, low budget marketing : A hands on guide for increasing the sales and profits of your home based business. Fort Worth, Tex. (2556 Greene Ave., Fort Worth 76109) : Duet Publications, 1993.

Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass : Marketing Science Institute, 1998.

McAlister, Leigh. The impact of price promotions on a brand's market share, sales pattern and profitability. Cambridge, Mass : Marketing Science Institute, 1986.

McAlister, Leigh. The impact of price promotions on a brand's market share, sales pattern and profitability. Cambridge, Mass : Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1985.

United States. Congress. House. Committee on Government Operations. Commerce, Consumer, and Monetary Affairs Subcommittee. Impact and implementation of the Export Trading Company Act of 1982 : Hearing before a subcommittee of the Committee on Government Operations, House of Representatives, Ninety-ninth Congress, second session, March 4, 1986. Washington : U.S. G.P.O., 1986.

Horchover, David. Sales promotion. Oxford, U.K : Capstone Pub., 2002.

Limited, Mintel International Group, dir. Sales promotion. London : Mintel International Group Limited, 2000.

BusinessRatios, ICC, dir. Sales promotion. London : ICC Business Ratios, 1989.

Limited, Mintel International Group, dir. Sales promotion. London : Mintel International Group Limited, 1996.

United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy. The Export-Import Bank and export promotion : Hearing before the Subcommittee on International Finance and Monetary Policy of the Committee on Banking, Housing, and Urban Affairs, United States Senate, One hundredth Congress, first session, on export promotion programs of the Commerce Department and the lending policies of the Export-Import Bank including bank and nonbank affiliated export trading companies, March 25, 1987. Washington : U.S. G.P.O., 1987.

United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy. The Export-Import Bank and export promotion : Hearing before the Subcommittee on International Finance and Monetary Policy of the Committee on Banking, Housing, and Urban Affairs, United States Senate, One hundredth Congress, first session, on export promotion programs of the Commerce Department and the lending policies of the Export-Import Bank including bank and nonbank affiliated export trading companies, March 25, 1987. Washington : U.S. G.P.O., 1987.

Office, General Accounting. Export promotion : U.S. government promotional activities in Japan : briefing report to the Honorable Les AuCoin, House of Representatives. Washington, D.C : The Office, 1989.

Office, General Accounting. Export promotion : U.S. government promotional activities in Japan : briefing report to the Honorable Les AuCoin, House of Representatives. Washington, D.C : The Office, 1989.

Sales promotion management. Englewood Cliffs, N.J : Prentice Hall, 1989.

Quelch, John A. Sales promotion management. London : Prentice Hall International, 1989.

Lawson, R. G. Sales promotion law. Oxford : BSP Professional Books, 1987.

A, Robinson William, dir. Sales promotion management. Lincolnwood, Ill : NTC Business Books, 1988.

M, Ulanoff Stanley, dir. Handbook of sales promotion. New York : McGraw-Hill, 1985.

Advertising and sales promotion strategy. Reading, Mass : Addison Wesley, 1998.

Ireland, Advertising Standards Authority for. Code of sales promotion practice. Dublin : Advertising Standards Authority for Ireland, 1988.

Tellis, Gerard J. Advertising and sales promotion strategy. Reading, Mass : Addison-Wesley, 1997.

The manual of sales promotion. 2^e éd. London : Innovation Licensing Ltd., 1996.

Gardener, Hazel. Sales promotion concept creation cards. Hailsham : Concept CreationCards, 1994.

Petersen, Christian. Sales promotion in postmodern marketing. Aldershot : Gower, 1994.

Irwin, Richard L. Sport promotion and sales management. 2^e éd. Champaign, IL : Human Kinetics, 2008.

Incorporated Society of British Advertisers., dir. A Guide to sales promotion. London : Incorporated Society of British Advertisers, 1988.

1934-, Toop Alan, dir. Sales promotion in postmodern marketing. Hampshire, England : Gower, 1994.

1951-, Sutton William Anthony, et McCarthy Larry M. 1954-, dir. Sport promotion and sales management. 2^e éd. Champaign, IL : Human Kinetics, 2008.

Block, Tamara Brezen, et Robinson William A. The Dartnell sales promotion handbook. Sous la direction de Block Tamara Brezen, Robinson William A. 1926- et Dartnell Corporation. 8^e éd. Chicago : Dartnell Corp., 1994.

Commerce, International Chamber of. International code of sales promotion. Paris, France : International Chamber of Commerce, 1987.

United, States Congress Senate Committee on Banking Housing and Urban Affairs Subcommittee on International Finance and Monetary Policy. The Export-Import Bank and export promotion : Hearing before the Subcommittee on International Finance and Monetary Policy of the Committee on Banking, Housing, and Urban Affairs, United States Senate, One hundredth Congress, first session, on export promotion programs of the Commerce Department and the lending policies of the Export-Import Bank including bank and nonbank affiliated export trading companies, March 25, 1987. Washington : U.S. G.P.O., 1987.

United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy. The Export-Import Bank and export promotion : Hearing before the Subcommittee on International Finance and Monetary Policy of the Committee on Banking, Housing, and Urban Affairs, United States Senate, One hundredth Congress, first session, on export promotion programs of the Commerce Department and the lending policies of the Export-Import Bank including bank and nonbank affiliated export trading companies, March 25, 1987. Washington : U.S. G.P.O., 1987.

United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy. The Export-Import Bank and export promotion : Hearing before the Subcommittee on International Finance and Monetary Policy of the Committee on Banking, Housing, and Urban Affairs, United States Senate, One hundredth Congress, first session, on export promotion programs of the Commerce Department and the lending policies of the Export-Import Bank including bank and nonbank affiliated export trading companies, March 25, 1987. Washington : U.S. G.P.O., 1987.

United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy. The Export-Import Bank and export promotion : Hearing before the Subcommittee on International Finance and Monetary Policy of the Committee on Banking, Housing, and Urban Affairs, United States Senate, One hundredth Congress, first session, on export promotion programs of the Commerce Department and the lending policies of the Export-Import Bank including bank and nonbank affiliated export trading companies, March 25, 1987. Washington : U.S. G.P.O., 1987.

United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy. The Export-Import Bank and export promotion : Hearing before the Subcommittee on International Finance and Monetary Policy of the Committee on Banking, Housing, and Urban Affairs, United States Senate, One hundredth Congress, first session, on export promotion programs of the Commerce Department and the lending policies of the Export-Import Bank including bank and nonbank affiliated export trading companies, March 25, 1987. Washington : U.S. G.P.O., 1987.

Schultz, Don E. Sales promotion essentials : The 10 basic sales promotion techniques-- and how to use them. 2^e éd. Lincolnwood, Ill., USA : NTC Business Books, 1992.

Schultz, Don E. Sales promotion essentials : The 10 basic sales promotion techniques-- and how to use them. 3^e éd. Lincolnwood, Ill : NTC Business Books, 1998.

Customer Message Management : Increasing Marketing's Impact on Selling (American Marketing Association). South-Western Educational Pub, 2006.

Leach, John, et John Moon. Pitch Perfect : Feel the Impact of a Winning Sales Approach. Capstone, 2004.

Manoharan, Vasanthi. The impact of sales promotions by the cosmetics industry on consumer purchasing behaviour. 1997.

Uhrig, John. Little Book with Big Impact for Day Spas - How to Create Instant Client Promotions and Sales Letters. Lulu Press, Inc., 2008.

Wratten, Simon. Sales and Marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780199574797.003.0006.

McAlister, Leigh. The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110). Marketing Science Inst, 1986.

Sales promotion. London : Key Note Publications, 1989.