Littérature scientifique sur le sujet « Hours of labor, Flexible – Europe – Case studies »

A consequence of similar institutional conditions of domestic labor markets in Europe is the permanent occurrence of the “labor hoarding” phenomenon, which entails non-immediate adaptation of employment to production changes. The article verifies whether the phenomenon of labor hoarding occurs in the European Union countries and what is its level and the direction of changes between 1996 and 2016. The empirical study of employment adjustments to the production volume showed that in the examined period the phenomenon of labor hoarding occurred in all countries of the European Union (excluding Spain). Labor hoarding was accomplished through a slight adjustment of the number of employees to production changes. At the same time, it was noticed that the companies were more flexible with adjusting the number of hours worked. This was particularly evident during global crises and was the consequence of other vital changes in national economies.

Industrial child labor laws were the earliest manifestation of the modern regulatory welfare state. Why, despite the absence of political pressure from below, did some states (but not others) succeed in legislating working hours, minimum ages, and schooling requirements for working children in the first half of the nineteenth century? I use case studies of the politics behind the first child labor laws in Germany and France, alongside a case study of a failed child labor reform effort in Belgium, to answer this question. I show that existing structural, class-based, and institutional theories of the welfare state are insufficient to explain why child labor laws came about. Highlighting instead the previously neglected role of elite policy entrepreneurs, I argue that the success or failure of early nineteenth-century child labor laws depended on these actors’ social skill, pragmatic creativity, and goal-directedness. At the same time, their actions and influence were conditioned by their field position and the architecture of the policy field. By specifying the qualities and conditions that enable policy entrepreneurs to build the alliances needed to effect policy change, this analysis lends precision to the general claim that their agency matters.

Title I of the Americans with Disabilities Act of 1990 requires employers to make reasonable accommodations to workers with physical and mental health disabilities. The linking of physical and mental illnesses under a common mandate confuses many employers and their legal advisors. Mental illnesses usually manifest themselves through behavior, and the accommodations required involve adjustments in scheduling, supervision, and interpersonal relationships on the job. This paper presents case studies in reasonable accommodation to workers with schizophrenia. The most common accommodation is flexible scheduling to allow for psychiatric treatment during work hours. Second most common is adaptations of the interpersonal environment to protect the worker's privacy and reduce stress. Cases of successful and unsuccessful outcomes to the accommodation process indicate that some functional limitations cannot be accommodated. For an accommodation to be reasonable, it must meet the needs of the employer as well as the worker. While not all persons with mental health disabilities meet qualifications for jobs in the competitive labor force, many function well with minimal adjustments from an employer.

The article analyzes the main trends in the development of the scientific and pedagogical personnel training system in Russia and foreign countries. The main method of collecting empirical information is quantitative content analysis of the leading universities’ site content. The case selection is based on the QS (Quacquarelli Symonds World University Rankings – 2016 and 2020) – global university ranking (top 500). The selection of Russian universities has been carried out on the basis of the QS BRICS – 2016 and 2020 university ranking. Based on the results of the selection of the leading universities, 60 universities of North and Latin America, Russia, China, Europe, and Australia have been selected. The comparison criteria of higher education institutions are codified in the content analysis matrix. We compared the entry requirements, the content and organization of the doctoral studies, and the “exit” – the learning outcomes. The results of the research are the distinctive characteristics of the Russian teacher training doctoral programs and foreign doctoral programs EdD, EdLd, PhD in Education. It is revealed that foreign universities are characterized by an orientation to a variety of labor markets, differentiation of programs and career paths; studentoriented approach; flexible choice of learning formats; focus on the preparation of the author’s original research; close attention to the idea of the dissertation research, programs, scientific publications, dissertation text, multilevel assessment (program Manager, scientific consultant, elective teachers on the topic of the dissertation, the head of the postgraduate seminar, external experts); online learning; high quality of technical and informational environment. The characteristics of the Russian doctoral studies, which impede differentiation of the paths of dissertation preparation by doctoral students depending on the specifics of the scientific research area, limit the possibility of implementing the practical results of the dissertation and reduce the potential for professional growth of doctoral students.

This article examines the effects of the flexibilization of working time in terms of gender segmentation in the labor market. It proposes and analyzes eight categories of women’s participation in the labor market and the effects of flexibilization on each of them. By using household survey data and case studies, the research shows that some forms of flexibilization reinforce the sexual division of labor, for example, low pay for precarious, part-time home-based work, and low social status that perpetuate caregiving roles for women in the private realm. Concurrently, forms of flexibilization associated with better pay do not consider the existing sexual division of labor, in that they demand women’s total availability for work, thus impacting their careers and lives negatively. JEL Classification: J01, J16, D63

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – In the UK, in the 1970s and 1980s, labor relations were at the apex of political discourse like no other time in the country’s modern history. A slow economy and Labor Government in the late 1970s had seen the “sick man of Europe” suffer massive strike action and low productivity. The 1980s saw a huge response by the following Tory government, with radical trade union legislation taking the fight to employee bodies with debilitating effect. The war seemed to have been won, even if some battles ensued in the following decades. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings When outsourcing first emerged during the 1980s, initial impressions were predominantly negative. Massive growth in the practice during the new millennium is testimony to the fact that opinions have altered somewhat. One consequence is that a variety of a firm’s business functions are now often handed over to external providers. Outsourcing is especially prevalent within human resources (HR). Globally, the human resource outsourcing market is approaching US$200bn in value. This encompasses many different HR functions, with recruitment being among them. In the five years to 2015, the recruitment process outsourcing (RPO) market more than doubled. Much of this is down to its extensive presence throughout North America and Europe. The practice is less evident within many Asian countries. However, prevailing labor shortages suggest that considerable scope for greater use of RPO exists in the region. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The Positive Energy District (PED) concept has been pointed out as key for cities' energy system transformation toward carbon neutrality. The PED may be defined as an energy-efficient and flexible urban area with net-zero energy import and greenhouse gas emissions, aiming toward annual local surplus of renewable energy. Most of the studies and practical experiences about PEDs are based on newly built districts, where the planning and integration of innovative solutions are less complex and more cost-effective. However, to achieve Europe Union's 2050 carbon-neutral ambition, we argue that the transformation of the settled districts is essential, including historic districts, which present common challenges across European cities, such as degraded dwellings, low-income families, and gentrification processes due to massive tourism flows. This paper aims to discuss how the PED model can be an opportunity for historic districts to reduce their emissions and mitigate energy poverty. The historic district of Alfama, in the city of Lisbon (Portugal), is used as a case study to show the potential of energy renovation measures and solar PV production in households, cornerstones of a PED. The annual energy needs potential reduction due to building retrofit is 84 and 19% for space heating and cooling, respectively, while the integration of building-integrated PV technologies in rooftops and windows potentially generates up to 60 GWh/year. At the district scale, these two components of the PED concept could require an investment of 60M€ to 81M€ depending on the PV technologies in the rooftops, a sensitive aspect in historical districts. Unlike other mechanisms to tackle energy poverty, like the social tariffs, the adoption of structural measures like building energy efficiency retrofit and renewable energy integration will contribute to solve the energy poverty problem, which is significant in Alfama, in both the winter and summer. The highlighted investments require an innovative financial scheme to support not only buildings' owners but also tenants, as these are among the most vulnerable to energy poverty. However, the social benefits of that investment, on the health system, air quality, climate resilience, labor productivity, and social integration, would be invaluable.

Cultural Studies has tended to prioritise the domain of leisure and consumption over work as an area for meaning making, in many ways defining everyday life in opposition to work. Greg Noble, a cultural researcher who examined work in the context of the early computerisation of Australian universities made the point that "discussions of everyday life often make the mistake of assuming that everyday life equates with home and family life, or leisure" (87). This article argues for the need within Cultural Studies to focus on work and media as a research area of everyday life. With the growth of flexible and creative labour and the widespread uptake of an array of new media technologies used for work, traditional ways to identify and measure the space and time of work have become increasingly flawed, with implications for how we account for work and negotiate its boundaries. New approaches are needed to address the complex media environments and technological practices that are an increasing part of contemporary working life. Cultural Studies can make a significant impact towards this research agenda by offering new ways to analyse the complex interrelations of space, time and technology in everyday work practice. To further this goal, a new material practices account of work termed Officing is introduced, developed through my doctoral research on professionals' daily use of information and communication technology (ICT). This approach builds on the key cultural concepts of "bricolage" and "appropriation" combined with the idea of "articulation work" proposed by Anselm Strauss, to support the analysis of the office workplace as a contingent and provisional arrangement or process. Officing has a number of benefits as a framework for analysing the nature of work in a highly mediated world. Highlighting the labour that goes into stabilising work platforms makes it possible to assess the claims of productivity and improved work-life balance brought about by new mobile media technologies; to identify previously unidentified sources of time pressure, overwork and intensification and ultimately, to contribute to the design of more sustainable work environments. The Turn Away from Work Work held a central position in social and cultural analysis in the first half of the twentieth century but as Strangleman observed, there was a marked shift away from the study of work from the mid 1970s (3.1). Much of the impulse for this shift came from critiques of the over-emphasis on relations of production and the workplace as the main source of meaning and value (5.1). In line with this position, feminist researchers challenged the traditional division of labour into paid and unpaid work, arguing that this division sustained the false perception of domestic work as non-productive (cf. Delphy; Folbre). Accompanying these critiques were significant changes in work itself, as traditional jobs literally began to disappear with the decline of manufacturing in industrialised countries (6.1). With the turn away from work in academia and the changes in the nature of work, attention shifted to the realm of the market and consumption. One of the important contributions of Cultural Studies has been the focus on the role of the consumer in driving social and technological change and processes of identity formation. Yet, it is a major problem that work is largely marginalised in cultural research of everyday life, especially since, in most industrialised nations, we are working in new ways, in rapidly changing conditions and more than ever before. Research shows that in Australia there has been a steady increase in the average hours of paid work and Australians are working harder (cf. Watson, Buchanan, Campbell and Briggs; Edwards and Wajcman). In the 2008 Australian Work and Life Index (AWALI) Skinner and Pocock found around 55 per cent of employees frequently felt rushed or pressed for time and this was associated with long working hours, work overload and an overall poor work–life interaction (8). These trends have coincided with long-term changes in the type and location of work. In Australia, like many other developed countries, information-based occupations have taken over manufacturing jobs and there has been an increase in part-time and casual work (cf. Watson et al.). Many employees now conduct work outside of the traditional workplace, with the ABS reporting that in 2008, 24 per cent of employees worked at least some hours at home. Many social analysts have explained the rise of casual and flexible labour as related to the transition to global capitalism driven by the expansion of networked information processes (cf. Castells; Van Dijk). This shift is not simply that more workers are producing ideas and information but that the previously separated spheres of production and consumption have blurred (cf. Ritzer and Jurgenson). With this, entirely new industries have sprung up, predicated on the often unpaid for creative labour of individuals, including users of media technologies. A growing chorus of writers are now pointing out that a fragmented, polarised and complex picture is emerging of this so-called "new economy", with significant implications for the quality of work (cf. Edwards and Wajcman; Fudge and Owens; Huws). Indeed, some claim that new conditions of insecure and poor quality employment or "precarious work" are fast becoming the norm. Moreover, this longer-term pattern runs parallel to the production of a multitude of new mobile media technologies, first taken up by professionals and then by the mainstream, challenging the notion that activities are bound to any particular place or time. Reinvigorating Work in Social and Cultural Analysis There are moves to reposition social and cultural analysis to respond to these various trends. Work-life balance is an example of a research and policy area that has emerged since the 1990s. The boundary between the household and the outside world has also been subject to scrutiny by cultural researchers, and these critically examine the intersection between work and consumption, gender and care (cf. Nippert-Eng; Sorenson and Lie; Noble and Lupton, "Consuming" and "Mine"; Lally). These responses are examples of a shift away from what Urry has dubbed "structures and stable organisations" to a concern with flows, movements and the blurring of boundaries between life spheres (5). In a similar vein, researchers recently have proposed alternative ways to describe the changing times and places of employment. In their study of UK professionals, Felstead, Jewson and Walters proposed a model of "plural workscapes" to explain a major shift in the spatial organisation of work (23). Mobility theorists Sheller and Urry have called for the need to "develop a more dynamic conceptualisation of the fluidities and mobilities that have increasingly hybridised the public and private" (113). All of this literature has reinforced a growing concern that in the face of new patterns of production and consumption and with the rise of complex media environments, traditional models and measures of space and time are inadequate to account for contemporary work. Analyses that rely on conventional measures of work based on hourly units clearly point to an increase in the volume of work, the speed of work and to the collision (cf. Pocock) of work and life but fall down in accounting for the complex and often contradictory role of technology. Media technologies are "Janus-faced" as Michael Arnold has suggested, referring to the two-faced Roman god to foreground the contradictory effects at the centre of all technologies (232). Wajcman notes this paradox in her research on mobile media and time, pointing out that mobile phones are just as likely to "save" time as to "consume" it (15). It was precisely this problematic of the complex interactions of the space, time and technology of work that was at stake in my research on the daily use of ICT by professional workers. In the context of changes to the location, activity and meaning of work, and with the multiplying array of old and new media technologies used by workers, how can the boundary and scope of work be determined? What are the implications of these shifting grounds for the experience and quality of work? Officing: A Material Practices Account of Office Work In the remaining article I introduce some of the key ideas and principles of a material practices account developed in my PhD, Officing: Professionals' Daily ICT Use and the Changing Space and Time of Work. This research took place between 2006 and 2007 focusing in-depth on the daily technology practices of twenty professional workers in a municipal council in Sydney and a unit of a global telecommunication company taking part in a trial of a new smart phone. Officing builds on efforts to develop a more accurate account of the space and time of work bringing into play the complex and highly mediated environment in which work takes place. It extends more recent practice-based, actor-network and cultural approaches that have, for some time, been moving towards a more co-constitutive and process-oriented approach to media and technology in society. Turning first to "bricolage" from the French bricole meaning something small and handmade, bricolage refers to the ways that individuals and groups borrow from existing cultural forms and meanings to create new uses, meanings and identities. Initially proposed by Levi-Strauss and then taken up by de Certeau, bricolage has been a useful concept within subculture and lifestyle studies to reveal the creative work performed on signs and meaning systems in forming cultural identities (cf. O'Sullivan et al.). Bricolage is also an important concept for understanding how meanings and uses are inscribed into forms in use rather than being read or activated off their design. This is the process of appropriation, through which both the object and the person are mutually shaped and users gain a sense of control and ownership (cf. Noble and Lupton; Lally; Silverstone and Haddon). The concept of bricolage highlights the improvisational qualities of appropriation and its status as work. A bricoleur is thus a person who constructs new meanings and forms by drawing on and assembling a wide range of resources at hand, sourced from multiple spheres of life. One of the problems with how bricolage and appropriation has been applied to date, notwithstanding the priority given to the domestic sphere, is the tendency to grant individuals and collectives too much control to stabilise the meanings and purposes of technologies. This problem is evident in the research drawing on the framework of "domestication" (cf. Silverstone and Haddon). In practice, the sheer volume of technologically-related issues encountered on a daily basis and the accompanying sense of frustration indicates there is no inevitable drift towards stability, nor are problems merely aberrational or trivial. Instead, daily limits to agency and attempts to overcome these are points at which meanings as well as uses are re-articulated and potentially re-invented. This is where "articulation work" comes in. Initially put forward by Anselm Strauss in 1985, articulation work has become an established analytical tool for informing technology design processes in such fields as Computer-Supported Cooperative Work (CSCW) and Workplace Studies. In these, articulation work is narrowly defined to refer to the real time activities of cooperative work. It includes dealing with contingencies, keeping technologies and systems working and making adjustments to accommodate for problems (Suchman "Supporting", 407). In combination with naturalistic investigations, this concept has facilitated engagement with the increasingly complex technological and media environments of work. It has been a powerful tool for highlighting practices deemed unimportant but which are nevertheless crucial for getting work done. Articulation work, however, has the potential to be applied in a broader sense to explain the significance of the instability of technologies and the efforts to overcome these as transformative in themselves, part of the ongoing process of appropriation that goes well beyond individual tasks or technologies. With clear correspondences to actor-network theory, this expanded definition provides the basis for a new understanding of the office as a temporary and provisional condition of stability achieved through the daily creative and improvisational activities of workers. The office, then, is dependent on and inextricably bound up in its ongoing articulation and crucially, is not bound to a particular place or time. In the context of the large-scale transformations in work already discussed, this expanded definition of articulation work helps to; firstly, address how work is re-organised and re-rationalised through changes to the material conditions of work; secondly, identify the ongoing articulations that this entails and thirdly; understand the role of these articulations in the construction of the space and time of work. This expanded definition is achieved in the newly developed concept of officing. Officing describes a form of labour directed towards the production of a stable office platform. Significantly, one of the main characteristics of this work is that it often goes undetected by organisations as well as by the workers that perform it. As explained later, its "invisibility" is in part a function of its embodiment but also relates to the boundless nature of officing, taking place both inside and outside the workplace, in or out of work time. Officing is made up of a set of interwoven activities of three main types: connecting, synchronising and configuring. Connecting can be understood as aligning technical and social relations for the performance of work at a set time. Synchronising brings together and coordinates different times and temporal demands, for example, the time of "work" with "life" or the time "out in the field" with time "in the workplace". Configuring prepares the space of work, making a single technology or media environment work to some planned action or existing pattern of activity. To give an example of connecting: in the Citizens' Service Centre of the Council, Danielle's morning rituals involved a series of connections even before her work of advising customers begins: My day: get in, sit down, turn on the computer and then slowly open each software program that I will need to use…turn on the phone, key in my password, turn on the headphones and sit there and wait for the calls! (Humphry Officing, 123) These connections not only set up and initiate the performance of work but also mark Danielle's presence in her office. Through these activities, which in practice overlap and blur, the space and time of the office comes to appear as a somewhat separate and mostly invisible structure or infrastructure. The work that goes into making the office stable takes place around the boundary of work with implications for how this boundary is constituted. These efforts do not cluster around boundaries in any simple sense but become part of the process of boundary making, contributing to the construction of categories such as "work" and "life". So, for example, for staff in the smart phone trial, the phone had become their main source of information and communication. Turning their smart phone off, or losing connectivity had ramifications that cascaded throughout their lifeworld. On the one hand, this lead to the breakdown of the distinction between "work" and "life" and a sense of "ever-presence", requiring constant and vigilant "boundary work" (cf. Nippert-Eng). On the other hand, this same state also enabled workers to respond to demands in their own time and across multiple boundaries, giving workers a sense of flexibility, control and of being "in sync". Connecting, configuring and synchronising are activities performed by bodies, producing an embodied transformation. In the tradition of phenomenology, most notably in the works of Heidegger, Merleau-Ponty and more recently Ihde, embodiment is used to explain the relationship between subjects and objects. This concept has since been developed to be understood as not residing in the body but as spread through social, material and discursive arrangements (cf. Haraway, "Situated" and Simians; Henke; Suchman, "Figuring"). Tracing efforts towards making the office stable is thus a way of uncovering how the body, as a constitutive part of a larger arrangement or network, is formed through embodiment, how it gains its competencies, social meanings and ultimately, how workers gain a sense of what it means to be a professional. So, in the smart phone trial, staff managed their connections by replying immediately to their voice, text and data messages. This immediacy not only acted as proof of their presence in the office. It also signalled their commitment to their office: their active participation and value to the organisation and their readiness to perform when called on. Importantly, this embodied transformation also helps to explain how officing becomes an example of "invisible work" (cf. Star and Strauss). Acts of connecting, synchronising and configuring become constituted and forgotten in and through bodies, spaces and times. Through their repeated performance these acts become habits, a transparent means through which the environment of work is navigated in the form of skills and techniques, configurations and routines. In conclusion, researching work in contemporary societies means confronting its marginalisation within cultural research and developing ways to comprehend and measure the interaction of space, time and the ever-multiplying array of media technologies. Officing provides a way to do this by shifting to an understanding of the workplace as a contingent product of work itself. The strength of this approach is that it highlights the creative and ongoing work of individuals on their media infrastructures. It also helps to identify and describe work activities that are not neatly contained in a workplace, thus adding to their invisibility. The invisibility of these practices can have significant impacts on workers: magnifying feelings of time pressure and a need to work faster, longer and harder even as discrete technologies are utilised to save time. In this way, officing exposes some of the additional contributions to the changing experience and quality of work as well as to the construction of everyday domains. Officing supports an evaluation of claims of productivity and work-life balance in relation to new media technologies. In the smart phone trial, contrary to an assumed increase in productivity, mobility of work was achieved at the expense of productivity. Making the mobile office stable—getting it up and running, keeping it working in changing environments and meeting expectations of speed and connectivity—took up time, resulting in an overall productivity loss and demanding more "boundary work". In spite of their adaptability and flexibility, staff tended to overwork to counteract this loss. This represented a major shift in the burden of effort in the production of office forms away from the organisation and towards the individual. Finally, though not addressed here in any detail, officing could conceivably have practical uses for designing more sustainable office environments that better support the work process and the balance of work and life. Thus, by accounting more accurately for the resource requirements of work, organisations can reduce the daily effort, space and time taken up by employees on their work environments. In any case, what is clear, is the ongoing need to continue a cultural research agenda on work—to address the connections between transformations in work and the myriad material practices that individuals perform in going about their daily work. References Arnold, Michael. "On the Phenomenology of Technology: The 'Janus-Faces' of Mobile Phones." Information and Organization 13.4 (2003): 231–56. Australian Bureau of Statistics. 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My thesis is that new media, starting with analog broadcast and going through digital convergence, blur the line between work time and free time. The technology that we are adopting has transformed free time into potential and actual labour time. At the dawn of the modern age, work shifted from tasked time to measured time. Previously, tasked time intermingled work and leisure according to the vagaries of nature. All this was banished when industrial capitalism instituted the work clock (Mumford 12-8). But now, many have noticed how post-industrial capitalism features a new intermingling captured in such expressions as "24/7" and "multi-tasking." Yet, we are only beginning to understand that media are driving a return to the pre-modern where the hour and the space are both ambiguous, available for either work or leisure. This may be the unfortunate side effect of the much vaunted "interactivity." Do you remember the old American TV show Dobie Gillis (1959-63) which featured the character Maynard G. Krebs? He always shuddered at the mention of the four-letter word "work." Now, American television shows makes it a point that everyone works (even if just barely). Seinfeld was a bold exception in featuring the work-free Kramer; a deliberate homage to the 1940s team of Abbott and Costello. Today, as welfare is turned into workfare, The New York Times scolds even the idle rich to adopt the work ethic (Yazigi). The Forms of Broadcast and Digital Media Are Driving the Merger of Work and Leisure More than the Content It is not just the content of television and other media that is undermining the leisured life; it is the social structure within which we use the media. Broadcast advertisements were the first mode/media combinations that began to recolonise free time for the new consumer economy. There had been a previous buildup in the volume and the ubiquity of advertising particularly in billboards and print. However, the attention of the reader to the printed commercial message could not be controlled and measured. Radio was the first to appropriate and measure its audience's time for the purposes of advertising. Nineteenth century media had promoted a middle class lifestyle based on spending money on home to create a refuge from work. Twentieth century broadcasting was now planting commercial messages within that refuge in the sacred moments of repose. Subsequent to broadcast, home video and cable facilitated flexible work by offering entertainment on a 24 hour basis. Finally, the computer, which juxtaposes image/sound/text within a single machine, offers the user the same proto-interactive blend of entertainment and commercial messages that broadcasting pioneered. It also fulfills the earlier promise of interactive TV by allowing us to work and to shop, in all parts of the day and night. We need to theorise this movement. The theory of media as work needs an institutional perspective. Therefore, I begin with Dallas Smythe's blindspot argument, which gave scholarly gravitas to the structural relationship of work and media (263-299). Horkheimer and Adorno had already noticed that capitalism was extending work into free time (137). Dallas Smythe went on to dissect the precise means by which late capitalism was extending work. Smythe restates the Marxist definition of capitalist labour as that human activity which creates exchange value. Then he considered the advertising industry, which currently approaches200 billion in the USA and realised that a great deal of exchange value has been created. The audience is one element of the labour that creates this exchange value. The appropriation of people's time creates advertising value. The time we spend listening to commercials on radio or viewing them on TV can be measured and is the unit of production for the value of advertising. Our viewing time ipso facto has been changed into work time. We may not experience it subjectively as work time although pundits such as Marie Winn and Jerry Mander suggest that TV viewing contributes to the same physical stresses as actual work. Nonetheless, Smythe sees commercial broadcasting as expanding the realm of capitalism into time that was otherwise set aside for private uses. Smythe's essay created a certain degree of excitement among political economists of media. Sut Jhally used Smythe to explain aspects of US broadcast history such as the innovations of William Paley in creating the CBS network (Jhally 70-9). In 1927, as Paley contemplated winning market share from his rival NBC, he realised that selling audience time was far more profitable than selling programs. Therefore, he paid affiliated stations to air his network's programs while NBC was still charging them for the privilege. It was more lucrative to Paley to turn around and sell the stations' guaranteed time to advertisers, than to collect direct payments for supplying programs. NBC switched to his business model within a year. Smythe/Jhally's model explains the superiority of Paley's model and is a historical proof of Smythe's thesis. Nonetheless, many economists and media theorists have responded with a "so what?" to Smythe's thesis that watching TV as work. Everyone knows that the basis of network television is the sale of "eyeballs" to the advertisers. However, Smythe's thesis remains suggestive. Perhaps he arrived at it after working at the U.S. Federal Communications Commission from 1943 to 1948 (Smythe 2). He was part of a team that made one last futile attempt to force radio to embrace public interest programming. This effort failed because the tide of consumerism was too strong. Radio and television were the leading edge of recapturing the home for work, setting the stage for the Internet and a postmodern replication of the cottage industries of pre and proto-industrial worlds. The consequences have been immense. The Depression and the crisis of over-production Cultural studies recognises that social values have shifted from production to consumption (Lash and Urry). The shift has a crystallising moment in the Great Depression of 1929 through 1940. One proposal at the time was to reduce individual work hours in order to create more jobs (see Hunnicut). This proposal of "share the work" was not adopted. From the point of view of the producer, sharing the work would make little difference to productivity. However, from the retailer's perspective each individual worker would accumulate less money to buy products. Overall sales would stagnate or decline. Prominent American economists at the time argued that sharing the work would mean sharing the unemployment. They warned the US government this was a fundamental threat to an economy based on consumption. Only a fully employed laborer could have enough money to buy down the national inventory. In 1932, N. A. Weston told the American Economic Association that: " ...[the labourers'] function in society as a consumer is of equal importance as the part he plays as a producer." (Weston 11). If the defeat of the share the work movement is the negative manifestation of consumerism, then the invasion by broadcast of our leisure time is its positive materialisation. We can trace this understanding by looking at Herbert Hoover. When he was the Secretary of Commerce in 1924 he warned station executives that: "I have never believed that it was possible to advertise through broadcasting without ruining the [radio] industry" (Radio's Big Issue). He had not recognised that broadcast advertising would be qualitatively more powerful for the economy than print advertising. By 1929, Hoover, now President Hoover, approved an economics committee recommendation in the traumatic year of 1929 that leisure time be made "consumable " (Committee on Recent Economic Changes xvi). His administration supported the growth of commercial radio because broadcasting was a new efficient answer to the economists' question of how to motivate consumption. Not so coincidentally network radio became a profitable industry during the great Depression. The economic power that pre-war radio hinted at flourished in the proliferation of post-war television. Advertisers switched their dollars from magazines to TV, causing the demise of such general interest magazines as Life, The Saturday Evening Postet al. Western Europe quickly followed the American broadcasting model. Great Britain was the first, allowing television to advertise the consumer revolution in 1955. Japan and many others started to permit advertising on television. During the era of television, the nature of work changed from manufacturing to servicing (Preston 148-9). Two working parents also became the norm as a greater percentage of the population took salaried employment, mostly women (International Labour Office). Many of the service jobs are to monitor the new global division of labour that allows industrialised nations to consume while emerging nations produce. (Chapter seven of Preston is the most current discussion of the shift of jobs within information economies and between industrialised and emerging nations.) Flexible Time/ Flexible Media Film and television has responded by depicting these shifts. The Mary Tyler Moore Show debuted in September of 1970 (see http://www.transparencynow.com/mary.htm). In this show nurturing and emotional attachments were centered in the work place, not in an actual biological family. It started a trend that continues to this day. However, media representations of the changing nature of work are merely symptomatic of the relationship between media and work. Broadcast advertising has a more causal relationship. As people worked more to buy more, they found that they wanted time-saving media. It is in this time period that the Internet started (1968), that the video cassette recorder was introduced (1975) and that the cable industry grew. Each of these ultimately enhanced the flexibility of work time. The VCR allowed time shifting programs. This is the media answer to the work concept of flexible time. The tired worker can now see her/his favourite TV show according to his/her own flex schedule (Wasser 2001). Cable programming, with its repeats and staggered starting times, also accommodates the new 24/7 work day. These machines, offering greater choice of programming and scheduling, are the first prototypes of interactivity. The Internet goes further in expanding flexible time by adding actual shopping to the vicarious enjoyment of consumerist products on television. The Internet user continues to perform the labour of watching advertising and, in addition, now has the opportunity to do actual work tasks at any time of the day or night. The computer enters the home as an all-purpose machine. Its purchase is motivated by several simultaneous factors. The rhetoric often stresses the recreational and work aspects of the computer in the same breath (Reed 173, Friedrich 16-7). Games drove the early computer programmers to find more "user-friendly" interfaces in order to entice young consumers. Entertainment continues to be the main driving force behind visual and audio improvements. This has been true ever since the introduction of the Apple II, Radio Shack's TRS 80 and Atari 400 personal computers in the 1977-1978 time frame (see http://www.atari-history.com/computers/8bits/400.html). The current ubiquity of colour monitors, and the standard package of speakers with PC computers are strong indications that entertainment and leisure pursuits continue to drive the marketing of computers. However, once the computer is in place in the study or bedroom, its uses fully integrates the user with world of work in both the sense of consuming and creating value. This is a specific instance of what Philip Graham calls the analytical convergence of production, consumption and circulation in hypercapitalism. The streaming video and audio not only captures the action of the game, they lend sensual appeal to the banner advertising and the power point downloads from work. In one regard, the advent of Internet advertising is a regression to the pre-broadcast era. The passive web site ad runs the same risk of being ignored as does print advertising. The measure of a successful web ad is interactivity that most often necessitates a click through on the part of the viewer. Ads often show up on separate windows that necessitate a click from the viewer if only to close down the program. In the words of Bolter and Grusin, click-through advertising is a hypermediation of television. In other words, it makes apparent the transparent relationship television forged between work and leisure. We do not sit passively through Internet advertising, we click to either eliminate them or to go on and buy the advertised products. Just as broadcasting facilitated consumable leisure, new media combines consumable leisure with flexible portable work. The new media landscape has had consequences, although the price of consumable leisure took awhile to become visible. The average work week declined from 1945 to 1982. After that point in the US, it has been edging up, continuously (United States Bureau of Labor Statistics). There is some question whether the computer has improved productivity (Kim), there is little question that the computer is colonising leisure time for multi-tasking. In a population that goes online from home almost twice as much as those who go online from work, almost half use their online time for work based activities other than email. Undoubtedly, email activity would account for even more work time (Horrigan). On the other side of the blur between work and leisure, the Pew Institute estimates that fifty percent use work Internet time for personal pleasure ("Wired Workers"). Media theory has to reengage the problem that Horkheimer/Adorno/Smythe raised. The contemporary problem of leisure is not so much the lack of leisure, but its fractured, non-contemplative, unfulfilling nature. A media critique will demonstrate the contribution of the TV and the Internet to this erosion of free time. References Bolter, Jay David, and Richard Grusin. Remediation: Understanding New Media. Cambridge, MA: MIT Press, 2000. Committee on Recent Economic Changes. Recent Economic Changes. Vol. 1. New York: no publisher listed, 1929. Friedrich, Otto. "The Computer Moves In." Time 3 Jan. 1983: 14-24. Graham, Philip. Hypercapitalism: A Political Economy of Informational Idealism. In press for New Media and Society2.2 (2000). Horkheimer, Max, and Theodor W. Adorno. Dialectic of Enlightenment. New York: Continuum Publishing, 1944/1987. Horrigan, John B. "New Internet Users: What They Do Online, What They Don't and Implications for the 'Net's Future." Pew Internet and American Life Project. 25 Sep. 2000. 24 Oct. 2001 <http://www.pewinternet.org/reports/toc.asp?Report=22>. Hunnicutt, Benjamin Kline. Work without End: Abandoning Shorter Hours for the Right to Work. Philadelphia: Temple UP, 1988. International Labour Office. Economically Active Populations: Estimates and Projections 1950-2025. Geneva: ILO, 1995. Jhally, Sut. The Codes of Advertising. New York: St. Martin's Press, 1987. Kim, Jane. "Computers and the Digital Economy." Digital Economy 1999. 8 June 1999. October 24, 2001 <http://www.digitaleconomy.gov/powerpoint/triplett/index.htm>. Lash, Scott, and John Urry. Economies of Signs and Space. London: Sage Publications, 1994. Mander, Jerry. Four Arguments for the Elimination of Television. New York: Morrow Press, 1978. Mumford, Lewis. Technics and Civilization. New York: Harcourt Brace, 1934. Preston, Paschal. Reshaping Communication: Technology, Information and Social Change. London: Sage, 2001. "Radio's Big Issue Who Is to Pay the Artist?" The New York Times 18 May 1924: Section 8, 3. Reed, Lori. "Domesticating the Personal Computer." Critical Studies in Media Communication17 (2000): 159-85. Smythe, Dallas. Counterclockwise: Perspectives on Communication. Boulder, CO: Westview Press, 1993. United States Bureau of Labor Statistics. Unpublished Data from the Current Population Survey. 2001. Wasser, Frederick A. Veni, Vidi, Video: The Hollywood Empire and the VCR. Austin, TX: U of Texas P, 2001. Weston, N.A., T.N. Carver, J.P. Frey, E.H. Johnson, T.R. Snavely and F.D. Tyson. "Shorter Working Time and Unemployment." American Economic Review Supplement 22.1 (March 1932): 8-15. <http://links.jstor.org/sici?sici=0002-8282%28193203%2922%3C8%3ASWTAU%3E2.0.CO%3B2-3>. Winn, Marie. The Plug-in Drug. New York: Viking Press, 1977. "Wired Workers: Who They Are, What They're Doing Online." Pew Internet Life Report 3 Sep. 2000. 24 Oct. 2000 <http://www.pewinternet.org/reports/toc.asp?Report=20>. Yazigi, Monique P. "Shocking Visits to the Real World." The New York Times 21 Feb. 1990. Page unknown. Links http://www.pewinternet.org/reports/toc.asp?Report=20 http://www.pewinternet.org/reports/toc.asp?Report=22 http://www.atari-history.com/computers/8bits/400.html http://www.transparencynow.com/mary.htm http://www.digitaleconomy.gov/powerpoint/triplett/index.htm http://links.jstor.org/sici?sici=0002-8282%28193203%2922%3C8%3ASWTAU%3 E2.0.CO%3B2-3 Citation reference for this article MLA Style Wasser, Frederick. "Media Is Driving Work" M/C: A Journal of Media and Culture 4.5 (2001). [your date of access] < http://www.media-culture.org.au/0111/Wasser.xml >. Chicago Style Wasser, Frederick, "Media Is Driving Work" M/C: A Journal of Media and Culture 4, no. 5 (2001), < http://www.media-culture.org.au/0111/Wasser.xml > ([your date of access]). APA Style Wasser, Frederick. (2001) Media Is Driving Work. M/C: A Journal of Media and Culture 4(5). < http://www.media-culture.org.au/0111/Wasser.xml > ([your date of access]).

Defence date: 16 April 1993
Examining board: Prof. Dr. Gøsta Esping-Andersen, European University Institute, Florence, supervisor) ; Prof. Dr. Hans-Peter Blossfeld, Universität Bremen, co-supervisor ; Prof. Dr. Claus Offe, Universität Bremen (external supervisor) ; Dr. Colin Crouch, Trinity College, Oxford ; Prof. David Soskice, Wissenschaftszentrum, Berlin ; Dr. Guy Standing, International Labour Organisation, Geneva
First made available online: 18 July 2016